Shows
The Eventacle PodcastEp 24: Eventacle Community Member Spotlight - Zach DuketIn this episode, we sit down with Zach Duket, one of the newest members of the Eventacle community. Zach shares his journey from his early days in the box office at the University of Minnesota to his current role at AudienceView, where he’s helping live event organizations grow through technology and strategy. We dive into the moments that shaped his career, what keeps him inspired in the industry, and why he chose to join the Eventacle community. Whether you’re just starting out or you’re a seasoned event pro, Zach’s story will resonate.
2025-03-2112 minThe Eventacle PodcastEp 23: AI Agents - Supercharging Live Event Outbound SalesAI sales agents are revolutionizing outbound sales in live events—automating lead gen, outreach, follow-ups, and even cold calls. But is AI replacing human teams, or making them stronger? In this episode, we explore how AI can become your ultimate salesforce, helping event marketers sell more tickets, secure sponsorships, and boost revenue—all while freeing up teams to focus on high-value relationships.
2025-03-1214 minThe Eventacle PodcastEp 22: Keeping Your Audience Engaged After the EventYour event may be over, but your audience’s journey is just beginning! In this episode of the Eventacle Podcast, we dive into five powerful post-event strategies that will keep your attendees engaged long after the curtains close. From personalized follow-ups to leveraging user-generated content, we’ll show you how to maintain momentum, strengthen connections, and turn one-time attendees into lifelong fans.Plus, we’ll break down how to measure success, ensuring that your post-event efforts drive real results. Whether you’re looking to boost retention, increase brand loyalty, or simply keep the conversation going, t...
2025-03-1022 minThe Eventacle PodcastEp 21: How Changing Consumer Behaviors Are Reshaping Live EventsConsumer behaviors are shifting, and the live events industry is feeling the impact. In this episode, we break down key trends shaping audience engagement, ticket sales, and event marketing. From the rise of hybrid experiences to changing spending habits and evolving attention spans, we explore what event marketers need to know to stay ahead. Tune in for data-driven insights and strategies to adapt in this new era of live events.
2025-03-0616 minThe Eventacle PodcastEp 20: Fireworks or Campfires?Are your events creating short-term excitement or long-term engagement?Too many events are like fireworks—big, exciting, and attention-grabbing, but they fade fast. The energy is high on event day, but within a week, attendees have moved on, and the momentum disappears.In this episode, we explore a better approach: campfire events—experiences designed to keep the conversation going before, during, and long after the event ends. You’ll learn:✅ The key differences between firework and campfire events✅ How to create pre-event buzz and keep attendees engaged after event day...
2025-02-1211 minThe Eventacle PodcastEp 19: 7 EventTech Mistakes to AvoidTraditional marketing tools weren’t built for live events—but why do they fall short? In this episode, we break down the five biggest challenges event marketers face when using standard platforms and explore the event-specific tech solutions that actually work. From real-time engagement tracking to seamless CRM integrations, we’ll help you ditch the frustration and optimize your event marketing stack for better results.🔹 Why traditional tools struggle with real-time event needs🔹 How to fix registration & CRM data silos🔹 The right way to track event ROI and engagement🔹 Best event...
2025-02-0616 minThe Eventacle PodcastEp: 18: Owned vs. Rented AudiencesSocial media is a powerful marketing tool – but what happens when platforms change their algorithms, limit organic reach, or even shut down entirely (looking at you, TikTok 👀)? If your entire event marketing strategy relies on platforms you don’t control, you’re putting your audience – and your revenue – at risk.In this episode of Eventacle, we break down five proven strategies to convert your social media followers into an audience you own via email, SMS, and private communities. We also dig into a critical but often overlooked question: Do you really own your attendee data, or is your ticketin...
2025-01-3116 minThe Eventacle PodcastEp 17: Speaking Their Love Language: How to Reengage Lapsed CustomersIn this episode of The Eventacle Podcast, we’re tackling a challenge every event marketer faces at some point: reengaging lapsed customers. Whether it’s an email list filled with unresponsive subscribers or social media followers who’ve gone silent, we’ll show you how to reignite their interest and bring them back to your events.Join us as we break down:✅ The top reasons customers disengage—and how to win them back✅ The importance of personalization and timing in your outreach✅ Proven strategies to craft irresistible reengagement campaigns...
2025-01-2836 minThe Eventacle PodcastEp 16: It's EventTech, not MarTech: Why Events Need Their Own Tech StackThis episode explores the concept of EventTech and why it’s critical for modern event organizations. While MarTech has become a cornerstone of digital marketing, its tools often fall short when applied to the dynamic and high-stakes world of live events. EventTech fills these gaps by offering tailored solutions for real-time engagement, seamless operations, and post-event ROI tracking.Discover how EventTech stacks are designed to address every phase of the event lifecycle—pre-event planning, live engagement, and post-event analytics—and why building the right stack depends on the unique needs of your organization. Whether you’re...
2025-01-2417 minThe Eventacle PodcastEp 15: Convincing Your Boss to Fund Your ConferenceYou’ve found the perfect industry conference that could skyrocket your skills, expand your network, and give you the cutting-edge insights you need to take your marketing game to the next level. There’s just one problem—getting your boss to say yes.In this episode of The Eventacle Podcast, we’re breaking down exactly how to build your case and convince your boss to invest in your professional growth. From showing the ROI of attending to crafting a persuasive pitch, we’ll arm you with actionable strategies, insider tips, and even a few bonus reso...
2025-01-2211 minThe Eventacle PodcastEp 14: Using the #GRWM Trend to Drive Engagement for Live EventsIn this episode, we dive into the viral #GRWM (Get Ready With Me) trend and explore how event marketers can use it to drive engagement, inspire user-generated content, and build buzz for live events.Learn how to:✅ Showcase behind-the-scenes prep to excite fans.✅ Encourage attendees to share their own #GRWM moments.✅ Partner with influencers to amplify your reach.From creating branded hashtags to running contests, we share actionable strategies to make #GRWM a marketing powerhouse for your next event. Tune in and get ready to engage your audience like never before!
2025-01-1711 minThe Eventacle PodcastEp 13: SERP to SalesGreat campaigns start with understanding your audience. But how do you uncover what potential attendees are searching for? In this episode, we dive into AnswerThePublic, a game-changing tool for event marketers.Learn how to transform real-world search queries into actionable insights that fuel your content, drive engagement, and boost ticket sales. From uncovering high-value keywords to crafting data-driven campaigns, we break down practical strategies you can use to meet your audience's needs and elevate your event marketing game.🔑 Key Takeaways:How to use AnswerThePublic to discover what your audience really wants.Tips for...
2025-01-1511 minThe Eventacle PodcastEp 12: 25 Event Marketing Trends for 2025In this episode, we break down the top 25 trends that will redefine how we connect with audiences, create memorable experiences and drive revenue in the year ahead.From AI-driven personalization to immersive AR/VR campaigns, we explore cutting-edge tools and strategies for growth, inclusivity, and innovation. Whether it’s building vibrant micro-communities, optimizing ticket sales with dynamic pricing, or crafting compelling short-form video content, there’s something for every marketer looking to stay ahead. Discover how these trends can help you exceed audience expectations, streamline operations and maximize ROI in 2025.
2025-01-1026 minThe Eventacle PodcastEp 11: Beyond Age and Income — The Power of Experience-Based MarketingDemographics tell us who our attendees are, but they rarely reveal why they show up. In this episode, we explore the shift from demographic-based customer profiling to an experience-based approach in event marketing. Discover how focusing on attendee motivations — whether it's a family outing, a romantic date night, or a solo adventure — can transform your marketing strategy.We'll dive into the power of behavioral data, tailored messaging, and personalized offerings to create unforgettable experiences. Plus, learn how strategic pre- and post-event communication can build lasting relationships and drive engagement.
2025-01-0518 minThe Eventacle PodcastEp 10: Cracking the Marketing Code with Smackin' Sunflower SeedsIn this episode, we explore the bold marketing moves that turned Smackin' Sunflower Seeds into a standout brand. From their clever grassroots campaigns to their knack for connecting with baseball fans and beyond, Smackin' proves that authenticity and creativity are a winning combination.Discover the strategies behind their rise, the lessons every marketer can take away, and why sometimes the smallest seeds plant the biggest ideas.
2025-01-0408 minThe Eventacle PodcastEp 9: The Ritz-Carlton Approach to Event ExcellenceWhat makes the Ritz-Carlton a benchmark for unforgettable experiences? It all starts with their Credo, a guiding document that empowers every employee to deliver extraordinary moments for guests. In this episode, we unpack the Ritz-Carlton Credo and explore how its principles can inspire event marketers to craft exceptional experiences, foster loyalty, and leave a lasting impression.
2024-12-2611 minThe Eventacle PodcastEp 8: Wicked CollaborationWe dive into the enchanting collaboration between the University of Greenwich and the hit musical Wicked. Discover how this creative partnership transformed the university into the "University of GreenWitch" for a spellbinding campaign that captured imaginations and drove engagement. From marketing magic to community connections, we’ll explore the behind-the-scenes strategy that brought this wickedly clever idea to life. Whether you're a fan of the arts or seeking inspiration for your next big event campaign, this episode is packed with actionable insights on turning a bold concept into a memorable experience.
2024-12-2208 minThe Eventacle PodcastEp 7: Instant Insight – Real-Time Feedback’s Role in Event SuccessDiscover why real-time feedback is critical for improving attendee satisfaction and ensuring events like theater performances, museum exhibitions, college athletics, and experiential activations run smoothly. We’ll dive into how these tools work, from instant polls and live sentiment analysis to geolocation insights and interactive Q&A platforms.
2024-12-2111 minThe Eventacle PodcastEp 6: The Phoenix Suns’ Fan-First Formula – Hot Dogs, Hoops and Happy FansWe explore how the Phoenix Suns’ bold concession pricing boosts fan loyalty, attendance, and long-term revenue – challenging the live events industry to rethink tradition. This is more than a story about a professional basketball team; it’s a blueprint for organizations looking to grow their audiences, deepen connections, and innovate for the future.
2024-12-2010 minThe Eventacle PodcastEp 5: Conquering Imposter Syndrome in Event MarketingDo you ever feel like you're not good enough, even when your results say otherwise? You're not alone. In this episode, we explore the insidious challenge of imposter syndrome, particularly in the fast-paced, high-stakes world of event marketing.
2024-12-1908 minThe Eventacle PodcastEp 4: Turning Attendees into Advocates – The Power of NPS in Event MarketingIn this episode of The Eventacle Podcast, we unpack how Net Promoter Score (NPS) can revolutionize your event success strategy. From tracking attendee loyalty to identifying actionable improvements, NPS goes beyond traditional event metrics to help you create experiences that turn participants into passionate advocates.
2024-12-1712 minThe Eventacle PodcastEp 3: Personal Branding Hacks for Event MarketersYour personal brand is your career's secret weapon in the competitive world of event marketing. In this episode, we explore ten actionable strategies to position yourself as a thought leader, grow your professional network, and unlock new opportunities to elevate your career.
2024-12-1015 minThe Eventacle PodcastEp 2: 'Tis the Season for Holiday BrandingIn today's competitive events landscape, holiday branding presents a compelling way to enhance audience engagement and drive attendance. A seasonal approach to branding leverages the emotional pull of holidays while integrating seamlessly with the annual marketing calendar. However, effective holiday branding requires a balance – too much kitsch can undermine professionalism, while subtle but memorable elements can create lasting audience connections.
2024-12-0513 minThe Eventacle PodcastEp 1: Introducing The Eventacle PodcastIn the debut episode of The Eventacle Podcast, co-founder Mike Evenson sets the stage for an exciting journey into the world of event marketing. Discover what inspired the creation of Eventacle and what you can expect from this podcast, designed to help event marketers thrive. Whether you're seeking fresh ideas, expert insights, or a sense of community, this introduction is just the beginning.
2024-12-0302 min