Shows
Gut ChecksThe Resilient Spirit of the Voice of IRONMAN, Mike ReillyExperience the resonance of achievement through the voice of a legend; Mike Reilley's iconic "You are an Ironman" has echoed at finish lines worldwide, stirring the hearts of thousands. Our conversation with Mike takes us on a journey through his extensive career as an announcer, where his voice has become a symbol of achievement in the endurance sports community. From his start in the 70s to his 33-year tenure at the Ironman World Championships in Hawaii, Mike shares the origins of his announcing career, his choice to take up the microphone over competing, and his unwavering dedication to the...2024-04-2529 min
Head StartInstagram & Influencer MarketingWith more than 2 billion monthly active users (MAUs), Instagram has secured a comfortable lead as the social media platform of choice for the vast majority of online-active almost-30s and 30-somethings out there. And with Instagram’s core audience slowly aging to match running’s demographic sweet spot, it’s really important your race gets its Instagram strategy right soon, if you have an Instagram strategy at all.So, how do you master Instagram’s highly-visual storytelling to reach new audiences on the platform? How do you build a consistent brand voice with all the tools Instagram has to o...2024-02-061h 21
Head StartFacebook Ads II: Creatives, Budgeting, Optimization, RetargetingLast week, if you happened to join us for part one of our two-part Facebook Ads podcast special, we set the scene by looking at Facebook marketing strategy, understanding sales funnels, planning and structuring ad campaigns, and mastering audience targeting. This week, in part two of the discussion, it’s time to switch gears a bit and look at some more advanced topics around ad creatives, ad performance monitoring and optimization, and the very important, highly-converting area of ad retargeting.Joining me again this week to discuss Facebook Ads is EventGrow CEO, Andy Reilly - an...2022-08-081h 15
Head StartFacebook Ads I: Strategy, Funnels, Campaigns, TargetingWhen it comes to spending money on marketing races, Facebook Ads remains the most popular choice for race directors and professional race marketers, regardless of race size or type. So how do you make the most of the opportunities Facebook Ads has to offer for marketing your race in 2022 and beyond?We’re going to be going over all that in a special two-part show on Facebook Ads with the help of my guest, EventGrow CEO, Andy Reilly. You may remember Andy from the very very popular marketing psychology episode - that was episode 25 back in...2022-07-251h 20
Head StartUnderstanding Marketing PsychologyWhy do some of your marketing campaigns work and others don’t? Why do you yourself as a consumer respond a lot more favorably to some types of messages and not others? At the end of the day, what makes us all take our wallets out and pull the trigger on that next purchase?The answer to all those questions more often than not comes down to psychology. We are programmed to respond to certain queues - what our peers say about a product, how scarce that product feels, or how likeable the brand selling to us ap...2022-02-211h 23
Eventgrow showTop 10 best event sponsorship questions with Troy SchooleyAre you looking to develop or land more sponsorship deals for your event? In this episode, event sponsorship expert Troy Schooley from P3R joins us and answers the most frequently asked sponsorship questions from event directors. Learn how to find sponsors in the current market, what to say to them to land a deal, what they typically expect and how to price your sponsorship for success. Listen to full show and View shownotes here: https://eventgrow.co/sponsorship12018-11-2935 min
Eventgrow show#7 Entrepreneurship, Branding, and Marketing with Tanner Bell - Ragnar RelayTanner Bell is the co-founder and President of Ragnar, the world’s premier series of overnight running relay races. Tanner Bell has grown his series to host over 140, 000 runners who participate annually in 18 road relay races and 19 trail relay races worldwide. Listen to the full episode here:https://www.eventgrow.com/show/ep7tannerbell/ Biggest Takeaways: Staying true to your brand tenants (know your brand) Over-deliver at your events. Surprise and delight Intimately understand your customer and constantly create feedback loops Be transparent and communicate often Listen to the full episode her...2018-04-0345 min
Eventgrow showBuilding partnerships and developing ways to improve your event experience with Matt West - DMSE SportsIn this episode, I catch up with Matt West from DMSE sports. Matt is the senior vice president of operations at DMSE Sports and handles everything from staffing and operations to vendor and government relations. Matt has a decorated career in the events world, serving in positions such as the finish line manager for the Boston Marathon and the Antarctic marathon. Listen to hear Matt's tips for new race organizers and where he see's the running industry going in this year. Full Interview here: http://bit.ly/2FWH0x6 Biggest Takeaways Make time to at...2018-02-2731 min