Shows
Building Awesome Events (An Event Marketing Podcast)Ep 18: In conversation with Noelle Peterson, Senior Director, Global Event Experiences & Field Marketing at UserTestingIn the 18th episode of Building Awesome Events, host Ankush Gupta chats with Noelle Peterson, Senior Director of Global Event Experiences and Field Marketing at UserTesting. Noelle shares her fascinating journey from law to event marketing and discusses how her unique background influences her current role.Tune in and discover:Transitioning Careers: Noelle reveals how her shift from law to event marketing unfolded, detailing how skills like negotiation and communication have been vital in her success.Event Strategy at UserTesting: Learn about the comprehensive event portfolio Noelle manages, from owned events to...2024-08-2612 min
Building Awesome Events (An Event Marketing Podcast)Ep 17: In conversation with Hugh Forrest, Co-President & Chief Programming Officer at SXSWIn the 17th episode of "Building Awesome Events," host Ankush Gupta sits down with Hugh Forrest, Chief Programming Officer of SXSW, to uncover the magic behind one of the world’s most iconic events. Get ready to dive into the evolution, challenges, and triumphs that make SXSW a must-attend experience for innovators and creatives alike. Tune in and discover: 1. The Growth of SXSW: Hugh Forrest shares captivating anecdotes from the inception of SXSW, providing a glimpse into the humble beginnings and the vision that propelled the festival to global fame.2. Ada...2024-08-0819 min
Event ExperienceGetting rave reviews of your event with Ankush Gupta of EventibleIn this episode, you’ll learn about the realities of our review-based economy, easy ways eventprofs can establish social proof, and how to embrace both positive and negative reviews. As the visionary founder of Eventible.com, Ankush Gupta is spearheading a paradigm shift in professional event discovery and evaluation. With over two decades of leadership experience, Ankush is leveraging cutting-edge technology and user-generated insights to make Eventible the Glassdoor of business conferences. Here’s what you’ll hear about in this conversation: How to leverage speakers and social media to establish social proof of your...2024-08-0527 min
Building Awesome Events (An Event Marketing Podcast)Ep 16: In conversation with Nick Borelli, Marketing Director at ZenusIn the 16th episode "Building Awesome Events," host Ankush Gupta is joined by Nick Borelli, the Marketing Director at Zenus. Together, they explore the transformative impact of ethical AI on the event industry, discussing its application in facial analysis for improving attendee experiences while preserving privacy.Listen to the episode which talks about the following:1. Pandemic's Impact and Shift to Virtual Events: Nick reflects on the significant changes brought by the pandemic, especially the shift towards virtual platforms.2. Role of AI in Event Management: Nick explains the concept of e...2024-06-1123 min
Building Awesome Events (An Event Marketing Podcast)Ep 15: In conversation with Erin McElroy, Former Program Director, Executive Programs & Events at IBM and currently Founder of AdhesionIn the 15th episode of Building Awesome Events, host Ankush Gupta is joined by Erin McElroy, Former Program Director, Executive Programs & Events at IBM and currently Founder of Adhesion. She shares her extensive experience in the field, particularly her transformative journey in event marketing at IBM and her insights on integrating technology and creativity to craft unforgettable event experiences.Listen to this episode which talks about the following: 1. Career Transition: Erin discusses her shift from consulting to event marketing at IBM, highlighting how her diverse background helped integrate creative and technical skills.2024-05-3124 min
Event Marketing: RedefinedEp 68 | User Conferences That Drive Real Value and Create Opportunities With Bethany MurphyThe value prop of the trade show used to be that they owned the list of ideal buyers you would love to meet, but that has changed. Thanks to technology, we now have the option to reach our buyers ourselves.That leaves event marketers with a new question to ask themselves:Should we attend someone's event, or host our own user conference?That’s why it is crucial to understand how to create a successful user conference that delivers value to both the company and the attendees.To help you understand ho...2023-12-2052 min
Building Awesome Events (An Event Marketing Podcast)Ep 14: In conversation with Dale Hudson, Knowledge & Events Director at IMEX GroupIn our 14th episode of Building Awesome Events, we dove into the fascinating world of events and sustainability with Dale Hudson, the Knowledge and Events Director at the IMEX Group. Listen to this latest episode, which talks about the following:1. A Unique Career Journey: Dale shares her journey from considering geography to becoming an event industry expert, all thanks to her passion for environmental issues.2. IMEX's Evolution: Discover how IMEX adapted during the pandemic, offering both in-person and virtual experiences to keep their community engaged.3. Empowering...2023-09-0612 min
Building Awesome Events (An Event Marketing Podcast)Ep 13: In conversation with Raf De Kimpe, CEO at Fintech Week LondonRaf De Kimpe, the CEO of FinTech Week London and Chief Commercial Officer at Disrupt Media, was our guest on the Building Awesome Events podcast. In this episode, Raf shared the story of how he transitioned from the business software side to the world of event management. He spoke about his early experience working at a software research company where he got involved in organizing events and developed a passion for the industry. Later, after moving to a FinTech ecosystem in Brussels, Raf saw an opportunity to launch a dedicated FinTech event in the vibrant London ecosystem, which led...2023-05-1618 min
The Polymath PolyCast with Dustin PolyInnovatorPolymath Brotherhood Through Mastery with Abdullah Al Qayyim on [Interview]Today we are talking with Abdullah Al Qayyim the Lead of Digital Education at Jack.org, a polymathic systems thinker, a combiner of art and technology, coach, content creator, activist, and social innovator!Timestamps:0:00 Intro3:00 Self-Development in his life5:00 Focus on Innovation; His Mindset10:00 Specialist and Generalist x Arts and Science15:00 Recreating Yourself20:00 Phase and Focuses26:30 What is a polymath to you?30:00 The Multidisciplinary Spectrum35:00 OutroLinks:https://www.linkedin.com/in...2023-05-1539 min
Building Awesome Events (An Event Marketing Podcast)Ep 12: In conversation with Ashly Priest, Former Head of Event Services at HopinIn our new episode, Ankush Gupta interviews Ashly Priest, who has worked in event management for several years. They discuss her experience managing large-formatted events, such as the Women in Digital and Women in Analytics conferences, which aim to give a platform to women in STEM fields. They also talk about Priest's role as Head of Event Services at Hopin, a virtual event management software company. Priest shares that her team at Hopin worked with clients to ensure that their virtual events ran smoothly and that they aligned clients with the platform features they needed. They also d...2023-05-0919 min
Building Awesome Events (An Event Marketing Podcast)Ep 11: In conversation with Lauren Grady, Strategic Events & Programming Lead at VimeoIn the 11th episode of Building Awesome Events, Lauren Grady, Strategic Events & Programming Lead at Vimeo, smashed it out of the park and gave us so many nuggets, you would have to listen to the whole podcast to get it all, but to summarize, she spoke with us about:-The importance of understanding all aspects of events to operate more efficiently.-The role of an event content manager in an organization and how it can make or break an event.-The need for a feedback system for attendees to express their opinions on the event...2023-03-2221 min
Building Awesome Events (An Event Marketing Podcast)Ep 10: In conversation with Allison Crooker, Director- Event Content at VMware.Building Awesome Events is out with it's 10th episode with Allison Crooker, Director- Event Content, VMware. -In this episode, Allison graciously shares with us her amazing journey and some of the highlights of her career, including her experience working with big event portfolios at NVIDIA and VMWare.--She also talks about how she manages her current responsibilities at VMWare while pursuing her passion project with The Event Content Council and speaking engagements.--Allison emphasizes the importance of analyzing post-event surveys and shares her thoughts on event reviews on Eventible.--She even...2023-03-0120 min
Building Awesome Events (An Event Marketing Podcast)Ep 9 : Learn how to avoid the top mistake in event setup w/ Accelevents CEO Jonathan KazarianBuilding Awesome Events presents its 9th episode, an interesting discussion between Ankush Gupta, the Founder of Eventible.com, and Jonathan Kazarian, CEO & Founder at Accelevents. During the conversation, Jonathan speaks about his journey from working at a hedge fund right out of school to hosting a fundraiser of about 1000 people to raise money for the Dana-Farber Cancer Institute and his search for the right technology to help him run the event. Jonathan also talks about some of the events he has attended which has stuck on in his mind. Tune in to know more!2023-02-1517 min
Building Awesome Events (An Event Marketing Podcast)Ep 8 : Talking in-person vs. virtual events and event tech stacks - a chat with Liz CarusoBuilding Awesome Events presents its 8th episode, an interesting discussion between Ankush Gupta, the Founder of Eventible.com, and Liz Caruso, CEO at Liz King Events and TechsyTalk. During the conversation, Liz speaks about how her love for events was kindled during her stint in an admin role at the career center at Columbia and being promoted thrice in the same year Liz became the go-to person for events which turned into a great learning experience for her giving rise to Liz King Events post that. Liz also touches upon the importance of community marketing du...2022-08-0820 min
Building Awesome Events (An Event Marketing Podcast)Ep 7 : Learn about the importance of planning and strategic thinking in events w/ Gerilynn Marburger, Dir - Global Events at Hewlett PackardAnkush Gupta, Founder at Eventible.com dives into conversation with Gerilynn Marburger, Diretcor- Global Events at Hewlett Packard Enterprise, in this special episode of Building Awesome Events. Learn how Gerilynn realized that events were the right path for her. Listen to her talk about a variety of important topics today for #eventprofs ranging from putting up a successful show, her opinion on picking the right technology platform, how curiosity is a key attribute in a candidate while making hiring decisions and her opinion on why social p...2022-07-0832 min
Building Awesome Events (An Event Marketing Podcast)Ep 6: Creating hyper awareness around events - a discussion w/ Bethany Murphy from DriftA crucial element to a successful event is the innate ability to market and carry an event to production. In an engaging conversation, Ankush Gupta, Founder, Eventible, speaks with Bethany Murphy- Director of Global Events at Drift to better understand how events are executed, right from the stage where the event concept is on the drawing board to the actual live event. From her personal story to her experiences, Bethany highlights aspects such as the role of good copy in communicating the right brand and event message and how it influences registrations and drives engagement. This and m...2022-06-1017 min
Building Awesome Events (An Event Marketing Podcast)Ep 5: In conversation with Rachel Russell, Marketing Manager at ONE (previously Even)Building Awesome Events presents its next episode. An engaging discussion between Ankush Gupta, the Founder of Eventible.com, and Rachel Russell, Field Marketing Manager at Even (now ONE). During the conversation, Russell speaks about how her love for events was kindled during the various events she organized. During her time at i4cp – an HR research company, she speaks about a proprietary conference that she put on during the pandemic. She speaks about how the company she works at gives her purpose. “It's been such...2022-05-0519 min
Building Awesome Events (An Event Marketing Podcast)Ep 4: In conversation with Lindsey Cohen, Director-Event Marketing at SnykAnkush Gupta, Founder at Eventible.com dives into conversation with Lindsey Cohen, Director - Event Marketing, Snyk in this special segment of Building Awesome Events. Learn how Lindsey got into event marketing and solved her way through 2020 and 2021. Listen to her talk about a variety of important topics today for #eventprofs ranging from producing & marketing a successful show, her opinion on adapting hybrid events to best fit her objectives, picking the right technology platform and working with the vendor team, making smart hiring decisions and her opinion on why social proof matters!L...2022-04-2524 min
Building Awesome Events (An Event Marketing Podcast)Ep 3: In conversation with Richard John, COO at RealiseIf you're someone who has found comfort in the wealth of streamed content delivered through the pandemic by platforms such as Amazon, Netflix and Disney, then you'll not want to miss this hilarious yet insightful chat about what event organisers and meeting planners can learn from the best brains in the entertainment world.In this fireside chat we feature:Richard John, C.O.O, RealiseRichard John is C.O.O. of Realise, which describes itself as ’the oil in the engine of events.’ He’s had a 30 year career in events...2022-01-1837 min
B2B UncoveredWhat is the future for B2B events?In this episode Paul Denham talks with Ankush Gupta, Founder at Eventible, the world's first B2B events review platform. Think G2 for events, not software and you'll be on the right track understanding Eventible. Our discussion covers Ankush's journey early on with his idea after travelling to Dreamforce and realising there was no reliable online destination to help make decisions about whether to invest the time and cost of travelling to events. Eventible was born – but so too was the pandemic and the rise of virtual events.A lively discussion covering the futu...2022-01-0446 min
Building Awesome Events (An Event Marketing Podcast)Ep 2: In conversation with Victoria Matey, Event Psychologist & Consultant, Matey EventsAs an event prof you've lived through a time of intense change to the way events have been conducted - the pandemic saw in-person events swing heavily towards virtual events and now back to in-person and hybrid formats.These shifts have also affected your attendee behaviour and engagement patterns - from attendees embracing virtual formats to suffering zoom fatigue and now to looking forward to networking at live events once more.As an event prof - you need to arm yourself with all the tools and know-how on understanding your audience and their needs and...2021-11-2923 min
Building Awesome Events (An Event Marketing Podcast)Ep 1: In Conversation with Sir Martin Sorrell, Executive Chairman, S4 CapitalIn this interview with Eventible, Sir Martin Sorrell, Executive Director, S4 Capital, shares exclusive insight on the COVID-19 pandemic and the economy, the trends concerning remote working, his thoughts on reviewing as an aid to active decision making, and how we see a raging number of influencers across the global market.In a statement he says: “Reviews are an ‘online word of mouth' " - This is powerful!” Also, hinting at how Eventible has an important role to play within the B2B events space, where individuals actively seek first-hand feedback before opting to attend an event. Sir...2021-11-0124 min