Shows
Pharma Launch SecretsHow Indegene Uses “Hybrid” Go-To-Market Model to Help Orchestra Omnichannel Pharma Launches for Their ClientsPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar speaks with Nancy Phelan, senior VP at Indegene. They cover the following topics:Hybrid model: Taking the best of face-to-face and powering it with digitalDiscover new research on the 5 Reasons Why Most Launches Fail: There is a gap between what you plan and what you are executing Why doesn’t the classical Reach and Frequency model work anymore?Channels vs. Content: Can we view t...2024-01-1229 min
Pharma Launch SecretsHow Indegene Uses “Hybrid” Go-To-Market Model to Help Orchestra Omnichannel Pharma Launches for Their ClientsPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar speaks with Nancy Phelan, senior VP at Indegene. They cover the following topics:Hybrid model: Taking the best of face-to-face and powering it with digitalDiscover new research on the 5 Reasons Why Most Launches Fail: There is a gap between what you plan and what you are executing Why doesn’t the classical Reach and Frequency model work anymore?Channels vs. Content: Can we view t...2024-01-1229 min
Media Attack®SMOKE HUNTERS ARGENTINA EPISODIO #40 Leandro Bergher Y Adrián GarelikLeandro Bergher, presidente en Virtual Sense S.A. y socio gerente en Evermed S.R.L. Junto a Elbio Nielsen CEO del grupo Media Attack® y Adrián Garelik de fundador de Flixxo inversor web3 de Argentina.
Ya tenéis disponible el episodio entero en Spotify y Youtube.
2023-12-1812 min
Pharma Launch SecretsGreatest Hits: A Look Back on Five of the Best Pharma Launch Secrets EpisodesPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideOver the last year, we have been honored to delve into the intriguing world of pharma launches, engaging with some extraordinary guests and gathering valuable insights from their experiences.In this special compilation episode, we will take you back to revisit some of the most enlightening conversations, innovative strategies, and motivating stories since our beginning with Nirmal Vemanna, Senior Product Manager of Pharma at Tealium; Peter Marchesini, Sen...2023-09-2827 min
Pharma Launch SecretsGreatest Hits: A Look Back on Five of the Best Pharma Launch Secrets EpisodesPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideOver the last year, we have been honored to delve into the intriguing world of pharma launches, engaging with some extraordinary guests and gathering valuable insights from their experiences.In this special compilation episode, we will take you back to revisit some of the most enlightening conversations, innovative strategies, and motivating stories since our beginning with Nirmal Vemanna, Senior Product Manager of Pharma at Tealium; Peter Marchesini, Sen...2023-09-2827 min
Pharma Launch SecretsAI-Powered Compliant Content Creation at Scale: How Far Are We From Using Modular Content and Technology to Radically Transform Content Marketing in PharmaPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar speaks with Diana Lee, Co-Founder and CEO of Constellation Software Inc.. They cover the following topics:Why do top creative talents get frustrated when they enter life sciences?MLR review: Why is it still manual and unpredictable?80-20 Formula: The Key to MLR EfficiencyAI-Powered Content Creation: How far along in the race is pharma?Content fast-track: Unraveling the ideal workflow, step-by-stepWhy aud...2023-09-1336 min
Pharma Launch SecretsAI-Powered Compliant Content Creation at Scale: How Far Are We From Using Modular Content and Technology to Radically Transform Content Marketing in PharmaPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar speaks with Diana Lee, Co-Founder and CEO of Constellation Software Inc.. They cover the following topics:Why do top creative talents get frustrated when they enter life sciences?MLR review: Why is it still manual and unpredictable?80-20 Formula: The Key to MLR EfficiencyAI-Powered Content Creation: How far along in the race is pharma?Content fast-track: Unraveling the ideal workflow, step-by-stepWhy aud...2023-09-1336 min
Pharma Launch Secrets“Professors in the Hot Seat,” Novo Nordisk, Medical Education, and Pharma Launches: How the KOL Interview Format Unleashed Repeated Engagement and Education for Novo NordiskPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar speaks with Jens Øllgaard, Head of Education, Novo Nordisk Denmark.They cover the following topics:Why is there no “Zoom fatigue”, only bad content?Starting with trust: Replacing the medical education mindset of “give, give, give”Content marketing: a new and different discipline from what pharma is used toCompetition of attention: How pharma’s video content competes with TikTok, Instagram, and busy livesProf...2023-08-3030 min
Pharma Launch Secrets“Professors in the Hot Seat,” Novo Nordisk, Medical Education, and Pharma Launches: How the KOL Interview Format Unleashed Repeated Engagement and Education for Novo NordiskPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar speaks with Jens Øllgaard, Head of Education, Novo Nordisk Denmark.They cover the following topics:Why is there no “Zoom fatigue”, only bad content?Starting with trust: Replacing the medical education mindset of “give, give, give”Content marketing: a new and different discipline from what pharma is used toCompetition of attention: How pharma’s video content competes with TikTok, Instagram, and busy livesProf...2023-08-3030 min
Pharma Launch SecretsUS Launches: How to Use Media Channels, Ads, GPT, Endemic, and Non-Endemic Channels to Be Relevant From Day 1 and Drive a Successful LaunchPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar speaks with Kelly (Lundquist) Millett, SVP and Head of Health Strategy at Havas Media Network. They cover the following topics:Linear adoption Rx funnel vs. trust and engagement-based funnel: How to think about media strategy and KPIs? Old vs new media approach: The content, context, and connection to drive behavior change Deep audience targeting: Can you target both HCPs and patients with extreme preci...2023-08-1637 min
Pharma Launch SecretsUS Launches: How to Use Media Channels, Ads, GPT, Endemic, and Non-Endemic Channels to Be Relevant From Day 1 and Drive a Successful LaunchPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar speaks with Kelly (Lundquist) Millett, SVP and Head of Health Strategy at Havas Media Network. They cover the following topics:Linear adoption Rx funnel vs. trust and engagement-based funnel: How to think about media strategy and KPIs? Old vs new media approach: The content, context, and connection to drive behavior change Deep audience targeting: Can you target both HCPs and patients with extreme preci...2023-08-1637 min
Pharma Launch SecretsContent, GPT, MLR, and Medical Affairs: How to Make Medical Operations Future-Ready and Lead with Trust, Scientific Evidence, and Omnichannel?Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar speaks with Sameer Lal, SVP at Indegene. They cover the following topics:Content repurposing: why and how can it unlock massive amounts of content needed to engage HCPs?Small launches + more launches + lower prices + R&D productivity: how will the future play out, especially with the new IRA (inflation reduction act)?Why will the role of Medical Affairs grow in 2023 and beyond?How can...2023-08-0237 min
Pharma Launch SecretsContent, GPT, MLR, and Medical Affairs: How to Make Medical Operations Future-Ready and Lead with Trust, Scientific Evidence, and Omnichannel?Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar speaks with Sameer Lal, SVP at Indegene. They cover the following topics:Content repurposing: why and how can it unlock massive amounts of content needed to engage HCPs?Small launches + more launches + lower prices + R&D productivity: how will the future play out, especially with the new IRA (inflation reduction act)?Why will the role of Medical Affairs grow in 2023 and beyond?How can...2023-08-0237 min
Pharma Launch SecretsMedical Societies and Pharma: Unleashing Blockbuster Launches Through Partnerships and Medical EducationPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Neal Kovach, Global Chief Commercial Officer at the American College of Cardiology. They cover:56.000 members of ACC worldwide, and why are they a critical component of the healthcare ecosystem globally?Alignment or Conflict? Unveiling the link between medical societies and pharma companiesEntresto Launch: Lessons learned from educating the market and guideline integrationPower Triad: How can Societies, Pharma, and Tech...2023-07-1940 min
Pharma Launch SecretsMedical Societies and Pharma: Unleashing Blockbuster Launches Through Partnerships and Medical EducationPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Neal Kovach, Global Chief Commercial Officer at the American College of Cardiology. They cover:56.000 members of ACC worldwide, and why are they a critical component of the healthcare ecosystem globally?Alignment or Conflict? Unveiling the link between medical societies and pharma companiesEntresto Launch: Lessons learned from educating the market and guideline integrationPower Triad: How can Societies, Pharma, and Tech...2023-07-1940 min
Pharma Launch SecretsBinge-Worthy Content Experiences for HCPs: Why They Are the Key to Engaging HCPs in the Post-COVID WorldPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar speaks with Randy Frisch, Chief Brand Officer and Co-Founder at Uberflip. They cover the following topics:Content Experience: why 80% of content is never even consumed?If Netflix can do it, why can’t we? How do you organize your content for the ultimate personal customer experience using Netflix as a template? How much content is needed to be able to engage doctors repeatedly and co...2023-07-0542 min
Pharma Launch SecretsBinge-Worthy Content Experiences for HCPs: Why They Are the Key to Engaging HCPs in the Post-COVID WorldPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar speaks with Randy Frisch, Chief Brand Officer and Co-Founder at Uberflip. They cover the following topics:Content Experience: why 80% of content is never even consumed?If Netflix can do it, why can’t we? How do you organize your content for the ultimate personal customer experience using Netflix as a template? How much content is needed to be able to engage doctors repeatedly and co...2023-07-0542 min
Elevate Medical Affairs Podcast ChannelHow to Use Modular Content & Netflix-Style Content Hubs to Engage HCPsIn a post-COVID world, HCPs want to access industry information through self-service content that is available anytime, anywhere — before they engage with representatives from the company. Most companies are aware of this trend. However, most industry organizations are not equipped with the modular content and online platforms needed to deliver this Netflix-like engagement. Here MAPS speaks with Bozidar Jovicevic, MD, MBA, former pharma executive, CEO and cofounder of Evermed, about best practices for gathering content (beyond simply creating it yourself!), and making content accessible in modern, personalized platforms.2023-07-0520 min
Pharma Launch SecretsOmnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift RxPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar speaks with Nirmal Vemanna, Senior Product Manager of Pharma at Tealium. They cover the following topics:What is a Customer Data Platform (CDP), and how is it used to break data silos, become the heart of omnichannel orchestration, and drive a lift in Rx and engagement?Why is CDP vital to personalizing HCP interactions both digitally and in person?First-party data versus third-party dat...2023-06-2145 min
Pharma Launch SecretsOmnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift RxPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar speaks with Nirmal Vemanna, Senior Product Manager of Pharma at Tealium. They cover the following topics:What is a Customer Data Platform (CDP), and how is it used to break data silos, become the heart of omnichannel orchestration, and drive a lift in Rx and engagement?Why is CDP vital to personalizing HCP interactions both digitally and in person?First-party data versus third-party dat...2023-06-2145 min
Pharma Launch SecretsA Conversation With The Havas Team: How to Use Omnichannel and CX to Succeed With Launches in 2023 and BeyondPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Richard Shaffer, Associate Managing Director at Havas, Pat Thistlethwaite, Chief Experience Officer at Havas, and Tara Stewart, Managing Director at Havas Health & You. They discuss: How pharma companies have changed their go-to-market models to meet the needs of their HCPs in the post-COVID world and combat digital fatigueHow to use content to drive behavior change on an individual HCP...2023-06-0739 min
Pharma Launch SecretsA Conversation With The Havas Team: How to Use Omnichannel and CX to Succeed With Launches in 2023 and BeyondPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Richard Shaffer, Associate Managing Director at Havas, Pat Thistlethwaite, Chief Experience Officer at Havas, and Tara Stewart, Managing Director at Havas Health & You. They discuss: How pharma companies have changed their go-to-market models to meet the needs of their HCPs in the post-COVID world and combat digital fatigueHow to use content to drive behavior change on an individual HCP...2023-06-0739 min
Pharma Launch SecretsModular Content: How to Use It Effectively to Accelerate Pharma Launches and Drive HCP Behavior ChangePharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Noah Workman, Associate Managing Director of Content Strategy and Activation at Havas Health & You. They cover:How can modular content help with international launches, faster and more cost-effective MLR review, as well as a higher impact for each channel?Where should a pharma executive even start when thinking of developing a new piece of content?Why is video a g...2023-05-2439 min
Pharma Launch SecretsModular Content: How to Use It Effectively to Accelerate Pharma Launches and Drive HCP Behavior ChangePharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Noah Workman, Associate Managing Director of Content Strategy and Activation at Havas Health & You. They cover:How can modular content help with international launches, faster and more cost-effective MLR review, as well as a higher impact for each channel?Where should a pharma executive even start when thinking of developing a new piece of content?Why is video a g...2023-05-2439 min
Pharma Launch SecretsLaunching with Influencers: How to Leverage KOLs, DOLs and New Channels to Engage Healthcare Professionals Authentically During Your Product LaunchPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Brian Kaiser, Executive Vice President and Head of Strategy at Klick Health, as well as Thomas Engstrom, Global Group Director of Influencer Marketing at Klick Health. Some of the things you’ll discover in this episode:Digital Opinion Leaders and Key Opinion Leaders: Who are they, and is every DOL a KOL and vice-versa?A step-by-step framework to work with KOLs and DO...2023-05-1644 min
Pharma Launch SecretsLaunching with Influencers: How to Leverage KOLs, DOLs and New Channels to Engage Healthcare Professionals Authentically During Your Product LaunchPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Brian Kaiser, Executive Vice President and Head of Strategy at Klick Health, as well as Thomas Engstrom, Global Group Director of Influencer Marketing at Klick Health. Some of the things you’ll discover in this episode:Digital Opinion Leaders and Key Opinion Leaders: Who are they, and is every DOL a KOL and vice-versa?A step-by-step framework to work with KOLs and DO...2023-05-1644 min
Pharma Launch SecretsCX and Pharma Launches: Why Superior Clinical Data is Not Enough Anymore to Win Pharma Launches and How to Strategically Leverage Customer ExperiencePharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by AJ Triano, EVP of Customer Experience Practice at Syneos.Some of the things you’ll discover in this episode:Where should a brand director start when it comes to CX and product launch?Where should the CX function sit within the organization? Marketing, sales, or somewhere else?What have Amazon, Disney, and Apple done to set expectations from HCPs...2023-04-2643 min
Pharma Launch SecretsCX and Pharma Launches: Why Superior Clinical Data is Not Enough Anymore to Win Pharma Launches and How to Strategically Leverage Customer ExperiencePharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by AJ Triano, EVP of Customer Experience Practice at Syneos.Some of the things you’ll discover in this episode:Where should a brand director start when it comes to CX and product launch?Where should the CX function sit within the organization? Marketing, sales, or somewhere else?What have Amazon, Disney, and Apple done to set expectations from HCPs...2023-04-2643 min
Pharma Launch SecretsOmnichannel and Medical Affairs: What’s the Future?Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Karen Batoosingh, VP of Medical Communications Strategy and Execution at The Anthill Agency. They cover:Modular content: How can Medical Affairs use it to produce a lot of content efficiently?Why are Chief Digital Officers sometimes less focused on Medical Affairs?Proactive vs reactive communication in Medical Affairs: What are the rules when it comes to digital channels?Dig...2023-04-1237 min
Pharma Launch SecretsOmnichannel and Medical Affairs: What’s the Future?Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Karen Batoosingh, VP of Medical Communications Strategy and Execution at The Anthill Agency. They cover:Modular content: How can Medical Affairs use it to produce a lot of content efficiently?Why are Chief Digital Officers sometimes less focused on Medical Affairs?Proactive vs reactive communication in Medical Affairs: What are the rules when it comes to digital channels?Dig...2023-04-1237 min
Pharma Launch Secrets23 Years Later: The Co-founder of Indegene Shares How Life Sciences Companies Reimagine Commercialization in 2023 in the Digital-First RealityPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Gaurav Kapoor, Executive Vice President of Indegene. They cover:The founding story of Indegene from five co-founders to 1,000+ employees and how the digital-first future in pharma started in 2007Recent JP Morgan 2023 conference and 100+ launches coming over the next few yearsWhat can pharma learn from the entertainment industry to engage HCPs in an omnichannel way (and go beyond reach and...2023-03-3037 min
Pharma Launch Secrets23 Years Later: The Co-founder of Indegene Shares How Life Sciences Companies Reimagine Commercialization in 2023 in the Digital-First RealityPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Gaurav Kapoor, Executive Vice President of Indegene. They cover:The founding story of Indegene from five co-founders to 1,000+ employees and how the digital-first future in pharma started in 2007Recent JP Morgan 2023 conference and 100+ launches coming over the next few yearsWhat can pharma learn from the entertainment industry to engage HCPs in an omnichannel way (and go beyond reach and...2023-03-3037 min
Pharma Launch SecretsLaunch Planning in a Digital-First Reality: How can a Traditional “Reach and Frequency” Model be Adapted to an Omnichannel Future?Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Peter Marchesini, Senior Vice President at Indegene. They cover:The Cost of a sales rep visit in the US is $300-$400 - what is the digital equivalent of one rep visit?What is the product adoption journey of HCPs nowadays and how can pharma companies respect it and achieve successful launches? What tools in the omnichannel toolbox does phar...2023-03-1543 min
Pharma Launch SecretsLaunch Planning in a Digital-First Reality: How can a Traditional “Reach and Frequency” Model be Adapted to an Omnichannel Future?Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Peter Marchesini, Senior Vice President at Indegene. They cover:The Cost of a sales rep visit in the US is $300-$400 - what is the digital equivalent of one rep visit?What is the product adoption journey of HCPs nowadays and how can pharma companies respect it and achieve successful launches? What tools in the omnichannel toolbox does phar...2023-03-1543 min
Pharma Launch SecretsThe Power of Customer Experience: How Pharma Launches are Being Transformed, with Mark Makuch, SVP of Strategy at Havas Health CXPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Mark Makuch, SVP of Strategy at Havas Health CX. They cover:What is Customer Experience (CX), and why are most pharma companies building CX teams?Why is CX powerful when it comes to HCP behavior change?What can pharma learn from Disney regarding content and use of data?Subscribe here:Apple: https://apple.co/3micGmFGoogle Pod...2023-03-0137 min
Pharma Launch SecretsThe Power of Customer Experience: How Pharma Launches are Being Transformed, with Mark Makuch, SVP of Strategy at Havas Health CXPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Mark Makuch, SVP of Strategy at Havas Health CX. They cover:What is Customer Experience (CX), and why are most pharma companies building CX teams?Why is CX powerful when it comes to HCP behavior change?What can pharma learn from Disney regarding content and use of data?Subscribe here:Apple: https://apple.co/3micGmFGoogle Pod...2023-03-0137 min
Pharma Launch Secrets“Hidden Value” of Pharma Launches - Why All Pharma Companies Have It, How to Find It, and How to Leverage ItPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Miriam Meeuwissen, Managing Director at Launch & Lifecycle Biopharma. They cover:What are the three critical components for value creation in the life cycle of a product?What does value creation mean in pharma launches?What is the difference between must-have and innovative treatment value creators?How do digital and agile methodologies help pharma organizations streamline and improve their go...2023-02-1529 min
Pharma Launch Secrets“Hidden Value” of Pharma Launches - Why All Pharma Companies Have It, How to Find It, and How to Leverage ItPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Miriam Meeuwissen, Managing Director at Launch & Lifecycle Biopharma. They cover:What are the three critical components for value creation in the life cycle of a product?What does value creation mean in pharma launches?What is the difference between must-have and innovative treatment value creators?How do digital and agile methodologies help pharma organizations streamline and improve their go...2023-02-1529 min
Pharma Launch SecretsHow Do Outdated FDA Regulations Affect the New World of Pharma Launches? With Dale Cooke, President of Philly Cooke Consulting- Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Dale Cooke, President of PhillyCooke Consulting. They cover:Just how outdated are the FDA regulations?What is the new normal when it comes to product launches, regulations and advertising?How can you creatively market pharma products without breaking the rules?Subscribe here:Apple: https://apple.co/3micGmFGoogle Podcasts: https://bit.ly/3PUds6TSpotify: https://spoti.fi...2023-02-0137 min
Pharma Launch SecretsHow Do Outdated FDA Regulations Affect the New World of Pharma Launches? With Dale Cooke, President of Philly Cooke Consulting- Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Dale Cooke, President of PhillyCooke Consulting. They cover:Just how outdated are the FDA regulations?What is the new normal when it comes to product launches, regulations and advertising?How can you creatively market pharma products without breaking the rules?Subscribe here:Apple: https://apple.co/3micGmFGoogle Podcasts: https://bit.ly/3PUds6TSpotify: https://spoti.fi...2023-02-0137 min
Pharma Launch SecretsBridging the “Pharma-Startup Gap”: How Can Pharma Companies and Digital-Health Startups Work Effectively to Bring Products to Market FasterPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Naomi Fried, CEO and Founder of PharmStars. They cover:What is the Pharma-Startup Gap and how to bridge it?What are the three biggest mistakes that digital health startups make when approaching pharma companies?Are digital health founders coming from the pharma industry, or are they newcomers?What is the number one challenge that pharma faces when engaging wit...2022-12-2932 min
Pharma Launch SecretsBridging the “Pharma-Startup Gap”: How Can Pharma Companies and Digital-Health Startups Work Effectively to Bring Products to Market FasterPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Naomi Fried, CEO and Founder of PharmStars. They cover:What is the Pharma-Startup Gap and how to bridge it?What are the three biggest mistakes that digital health startups make when approaching pharma companies?Are digital health founders coming from the pharma industry, or are they newcomers?What is the number one challenge that pharma faces when engaging wit...2022-12-2932 min
Pharma Launch SecretsSearch Listening: How One Billion Google Health Searches a Day Can Inform Pharma Launches with Julia Walsh, CEO of Brand Medicine InternationalPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Julia Walsh, CEO of Brand Medicine International. They cover:How can pharma tap into patients' concerns when preparing a product launch?How can pharma produce content that will engage patients?How can the search listening methodology help pharma companies work more effectively with patient advocacy groups?Subscribe here:Apple: https://apple.co/3micGmFGoogle Podcasts: https://bit...2022-12-2138 min
Pharma Launch SecretsSearch Listening: How One Billion Google Health Searches a Day Can Inform Pharma Launches with Julia Walsh, CEO of Brand Medicine InternationalPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Julia Walsh, CEO of Brand Medicine International. They cover:How can pharma tap into patients' concerns when preparing a product launch?How can pharma produce content that will engage patients?How can the search listening methodology help pharma companies work more effectively with patient advocacy groups?Subscribe here:Apple: https://apple.co/3micGmFGoogle Podcasts: https://bit...2022-12-2138 min
Pharma Launch SecretsHow to Use Video Content to Engage HCPs: Secrets From Other Industries with Chris Savage, Co-founder and CEO of WistiaPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Chris Savage, Co-founder and CEO of Wistia. They cover:How long should videos be to drive HCP behavior change?Why don't peer-to-peer videos need to be high-production and costly?Owned HCP audience versus rented HCP audience - how can pharma benefit from both?Subscribe here:Apple: https://apple.co/3micGmFGoogle Podcasts: https://bit.ly/3PUds6TSp...2022-12-0731 min
Pharma Launch SecretsHow to Use Video Content to Engage HCPs: Secrets From Other Industries with Chris Savage, Co-founder and CEO of WistiaPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Chris Savage, Co-founder and CEO of Wistia. They cover:How long should videos be to drive HCP behavior change?Why don't peer-to-peer videos need to be high-production and costly?Owned HCP audience versus rented HCP audience - how can pharma benefit from both?Subscribe here:Apple: https://apple.co/3micGmFGoogle Podcasts: https://bit.ly/3PUds6TSp...2022-12-0731 min
Pharma Launch SecretsPharma’s NEW Launch Machine: How CX, Data, Multiple $200M - $500M Launches, and Agility Come Together with Indraneel Mukherjee, Senior Principal, Commercial Strategy at IQVIA Strategy ConsultingPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Indraneel Mukherjee, Senior Principal, Brand & Commercial Strategy at IQVIA. They cover:Why will new launches not be able to make up for the patent cliff?What is a “hyper-focused launch,” and what are the key ways to execute it?What can big pharma learn from how Google launches products?Subscribe here:Apple: https://apple.co/3micGmFG...2022-11-2347 min
Pharma Launch SecretsPharma’s NEW Launch Machine: How CX, Data, Multiple $200M - $500M Launches, and Agility Come Together with Indraneel Mukherjee, Senior Principal, Commercial Strategy at IQVIA Strategy ConsultingPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Indraneel Mukherjee, Senior Principal, Brand & Commercial Strategy at IQVIA. They cover:Why will new launches not be able to make up for the patent cliff?What is a “hyper-focused launch,” and what are the key ways to execute it?What can big pharma learn from how Google launches products?Subscribe here:Apple: https://apple.co/3micGmFG...2022-11-2347 min
Evolution Exchange AustraliaEvo #63 - How To Maintain Engineering Culture When Growing At Scale“How to Maintain Engineering Culture When Growing at Scale”
Dinesh Gurram Head of Engineering at Evermed
Kate Givoni Head of Engineering at Xero
Steven Krizanovic GM Engineering at CashRewards2022-11-1658 min
Pharma Launch SecretsHow to Use Video Content to Reach and Engage HCPs While Driving Product Adoption - Learnings From Other Industries with Tyler Lessard, VP of Marketing and Chief Video Strategist at VidyardPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard. They cover:4 Es of video: Why is video the future business driver?Why do customers today prefer to see a video than talk to someone in-person?How can regulated industries get away from the “but we are regulated” excuse and use more video in their marketing?Why is YouT...2022-11-0940 min
Pharma Launch SecretsHow to Use Video Content to Reach and Engage HCPs While Driving Product Adoption - Learnings From Other Industries with Tyler Lessard, VP of Marketing and Chief Video Strategist at VidyardPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard. They cover:4 Es of video: Why is video the future business driver?Why do customers today prefer to see a video than talk to someone in-person?How can regulated industries get away from the “but we are regulated” excuse and use more video in their marketing?Why is YouT...2022-11-0940 min
Pharma Launch SecretsFirst-in-Class vs Me-Too Launch Differences and the Role of Content, Hyperpersonalization, and Technology with Frank Dolan, Founder and CEO of ARSENALPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Frank Dolan, Founder and CEO of ARSENAL. They cover:How are first-in-class launches distinct from me-too launches?Why is it so hard to access HCPs and launch products successfully?What are the opportunities for 1st-time launchers to have successful launches despite reduced access to HCPs?Will pharma encourage or discourage peer-to-peer scientific exchange online?Subscribe here:...2022-10-2639 min
Pharma Launch SecretsFirst-in-Class vs Me-Too Launch Differences and the Role of Content, Hyperpersonalization, and Technology with Frank Dolan, Founder and CEO of ARSENALPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Frank Dolan, Founder and CEO of ARSENAL. They cover:How are first-in-class launches distinct from me-too launches?Why is it so hard to access HCPs and launch products successfully?What are the opportunities for 1st-time launchers to have successful launches despite reduced access to HCPs?Will pharma encourage or discourage peer-to-peer scientific exchange online?Subscribe here:...2022-10-2639 min
Pharma Launch SecretsDavid and Goliath: How Can First-Time Launchers Avoid Failure and Beat Big Pharma Launches with Rohit Sood, Executive Vice President at EVERSANAPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Rohit Sood, Executive Vice President at EVERSANA. They cover:Why has the number of 1st-time launchers increased threefold over the last 10 years?Why do 60%+ of 1st-time launches fail, and how do they compare to big pharma launches?What can 1st-time launchers learn from Mike Tyson about strategy and adapting to the circumstances?Subscribe here:Apple: htt...2022-10-1236 min
Pharma Launch SecretsDavid and Goliath: How Can First-Time Launchers Avoid Failure and Beat Big Pharma Launches with Rohit Sood, Executive Vice President at EVERSANAPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Rohit Sood, Executive Vice President at EVERSANA. They cover:Why has the number of 1st-time launchers increased threefold over the last 10 years?Why do 60%+ of 1st-time launches fail, and how do they compare to big pharma launches?What can 1st-time launchers learn from Mike Tyson about strategy and adapting to the circumstances?Subscribe here:Apple: htt...2022-10-1236 min
Pharma Launch SecretsPeer-to-Peer Programs and Pharma Launches: Opportunities to Engage HCPs Using Short-Form, Trusted, Clinically Relevant Information with Andrew Willmer, EVP of Strategy and Innovation at SymbiotixPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Andrew Willmer, EVP of Strategy and Innovation at Symbiotix. They cover:What are the three most common forms of P2P programs?Why are short clinical pearls coming from a trusted voice, delivered in a personalized way, the future of HCP engagement?What is one feature that HCPs request for virtual, real-time, and on-demand P2P engagement programs?...2022-09-2840 min
Pharma Launch SecretsPeer-to-Peer Programs and Pharma Launches: Opportunities to Engage HCPs Using Short-Form, Trusted, Clinically Relevant Information with Andrew Willmer, EVP of Strategy and Innovation at SymbiotixPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Andrew Willmer, EVP of Strategy and Innovation at Symbiotix. They cover:What are the three most common forms of P2P programs?Why are short clinical pearls coming from a trusted voice, delivered in a personalized way, the future of HCP engagement?What is one feature that HCPs request for virtual, real-time, and on-demand P2P engagement programs?...2022-09-2840 min
Pharma Launch SecretsThe Digital-First Future and the “Data flywheel”: How Can Pharma Use the Combination of Data, AI, and Content to Drive Successful Product Launches with Scott Snyder, Chief Digital Officer at EVERSANAPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Scott Snyder, Chief Digital Officer at EVERSANA. They cover:What is the best way to orchestrate personalized digital experiences for HCPs and patients?What is the “data flywheel,” and how can it give pharma companies a competitive advantage?Who is better suited for the digital-first future, large pharma companies or smaller, first-time launchers? Why is starting with the user imp...2022-09-1427 min
Pharma Launch SecretsThe Digital-First Future and the “Data flywheel”: How Can Pharma Use the Combination of Data, AI, and Content to Drive Successful Product Launches with Scott Snyder, Chief Digital Officer at EVERSANAPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Scott Snyder, Chief Digital Officer at EVERSANA. They cover:What is the best way to orchestrate personalized digital experiences for HCPs and patients?What is the “data flywheel,” and how can it give pharma companies a competitive advantage?Who is better suited for the digital-first future, large pharma companies or smaller, first-time launchers? Why is starting with the user imp...2022-09-1427 min
Pharma Launch SecretsHow Data Analytics Can Create Competitive Advantages for Your Pharma Launch with Bharti Rai, SVP and GM of Health Insights, Products and Solutions at CVSPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Bharti Rai, the former VP of Commercial Acceleration, Commercial Operations, Insights, Analytics, Data & Digital at Novartis, and now the SVP and GM of Health Insights, Products, and Solutions at CVS. They cover:What are the leading sources for gathering first-party data?How can data analytics contribute to customer personalization in the context of a pharma launch?What types of...2022-08-3133 min
Pharma Launch SecretsHow Data Analytics Can Create Competitive Advantages for Your Pharma Launch with Bharti Rai, SVP and GM of Health Insights, Products and Solutions at CVSPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Bharti Rai, the former VP of Commercial Acceleration, Commercial Operations, Insights, Analytics, Data & Digital at Novartis, and now the SVP and GM of Health Insights, Products, and Solutions at CVS. They cover:What are the leading sources for gathering first-party data?How can data analytics contribute to customer personalization in the context of a pharma launch?What types of...2022-08-3133 min
Pharma Launch SecretsUS Launches: Right Size, Right Time, Right Place, and the Importance of Execution in Ensuring an Effective Launch with Trevor Landry, Senior Vice President - Commercial Lead at Syneos HealthPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Trevor Landry, Senior Vice President - Commercial Lead at Syneos Health. They cover:Why is it important for companies to set up omnichannel promotional efforts for their pharma products?How can you use digital assets and health care providers to get the word out about your product with the greatest impact?What are the questions that need to be...2022-08-0326 min
Pharma Launch SecretsUS Launches: Right Size, Right Time, Right Place, and the Importance of Execution in Ensuring an Effective Launch with Trevor Landry, Senior Vice President - Commercial Lead at Syneos HealthPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Trevor Landry, Senior Vice President - Commercial Lead at Syneos Health. They cover:Why is it important for companies to set up omnichannel promotional efforts for their pharma products?How can you use digital assets and health care providers to get the word out about your product with the greatest impact?What are the questions that need to be...2022-08-0326 min
Pharma Launch SecretsReuters Panel on Customer Engagement: How to Use Content to Drive HCP TrustPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by four panelists; Haider Alleg, Julia Richards, Karen Pinachyan, and Christina Kotsi. They cover:What are the key success elements for content in 2022?How is data around HCP’s consumption being gathered, and how can it be used?Should pharma companies keep large-scale content factories, or do it differently?Subscribe here:Apple: https://apple.co/3micGmFGoogle Podca...2022-07-2045 min
Pharma Launch SecretsReuters Panel on Customer Engagement: How to Use Content to Drive HCP TrustPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by four panelists; Haider Alleg, Julia Richards, Karen Pinachyan, and Christina Kotsi. They cover:What are the key success elements for content in 2022?How is data around HCP’s consumption being gathered, and how can it be used?Should pharma companies keep large-scale content factories, or do it differently?Subscribe here:Apple: https://apple.co/3micGmFGoogle Podca...2022-07-2045 min
Pharma Launch SecretsThe Death of “Blockbuster” Products: Micro Launches and a Data-driven Approach to Marketing with Indraneel Mukherjee, Associate Partner at ZS AssociatesPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Indraneel Mukherjee, an Associate Partner at ZS Associates. They cover:How are micro launches changing the pharmaceutical industry?How are healthcare professionals (HCPs) benefiting from on-demand educational content?What challenges does the pharma industry face in implementing a data strategy?Subscribe here:Apple: https://apple.co/3micGmFGoogle Podcasts: https://bit.ly/3PUds6TSpotify: https://spoti.fi...2022-07-0636 min
Pharma Launch SecretsThe Death of “Blockbuster” Products: Micro Launches and a Data-driven Approach to Marketing with Indraneel Mukherjee, Associate Partner at ZS AssociatesPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Indraneel Mukherjee, an Associate Partner at ZS Associates. They cover:How are micro launches changing the pharmaceutical industry?How are healthcare professionals (HCPs) benefiting from on-demand educational content?What challenges does the pharma industry face in implementing a data strategy?Subscribe here:Apple: https://apple.co/3micGmFGoogle Podcasts: https://bit.ly/3PUds6TSpotify: https://spoti.fi...2022-07-0636 min
Pharma Launch SecretsMedical Affairs and Pharma Launches: Strategies, Budgeting and Planning with Meg Heim of Heim Global ConsultingPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Meg Heim, President and Founder of Heim Global Consulting. They cover:How can pharma develop meaningful relationships and solid partnerships?What is the importance of team engagement in the pharmaceutical industry in the face of shifting methods used by customers?How can the pharmaceutical industry adapt to new budgeting models to maximize customer interactions and investor contributions?What imp...2022-06-2129 min
Pharma Launch SecretsMedical Affairs and Pharma Launches: Strategies, Budgeting and Planning with Meg Heim of Heim Global ConsultingPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Meg Heim, President and Founder of Heim Global Consulting. They cover:How can pharma develop meaningful relationships and solid partnerships?What is the importance of team engagement in the pharmaceutical industry in the face of shifting methods used by customers?How can the pharmaceutical industry adapt to new budgeting models to maximize customer interactions and investor contributions?What imp...2022-06-2129 min
Pharma Launch SecretsTrust, Digital Innovation, Metaverse and Pharma Launches: What is the Connection? with Brendan Gallager of Publicis HealthPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Brendan Gallagher, Chief Connected Health Officer at Publicis Health. They cover:What impact did COVID-19 have on driving pharma and biotech companies to evolve their product launch strategy?How can pharma companies ensure their content remains relevant without jeopardizing brand integrity?What are the potential benefits of utilizing new technologies like the metaverse and web3 in the pharma ind...2022-06-2131 min
Pharma Launch SecretsTrust, Digital Innovation, Metaverse and Pharma Launches: What is the Connection? with Brendan Gallager of Publicis HealthPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Brendan Gallagher, Chief Connected Health Officer at Publicis Health. They cover:What impact did COVID-19 have on driving pharma and biotech companies to evolve their product launch strategy?How can pharma companies ensure their content remains relevant without jeopardizing brand integrity?What are the potential benefits of utilizing new technologies like the metaverse and web3 in the pharma ind...2022-06-2131 min
Pharma Launch SecretsEU Launches, Omnichannel and Medical Affairs: Beyond the Support Role, with Matthew Goodman of LUCENT biopharmaPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Matthew Goodman, Medical Director, and Principal at LUCENT biopharma.They cover:How does digital innovation contribute to the success of product launches?In what ways is the product launch paradigm being transformed in an omnichannel world?What gap needs to be bridged between sales representatives' priorities and physicians' needs?What is the difference between a product-centric and a customer-centric perspective of pro...2022-06-2137 min
Pharma Launch SecretsEU Launches, Omnichannel and Medical Affairs: Beyond the Support Role, with Matthew Goodman of LUCENT biopharmaPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Matthew Goodman, Medical Director, and Principal at LUCENT biopharma.They cover:How does digital innovation contribute to the success of product launches?In what ways is the product launch paradigm being transformed in an omnichannel world?What gap needs to be bridged between sales representatives' priorities and physicians' needs?What is the difference between a product-centric and a customer-centric perspective of pro...2022-06-2137 min
Pharma Launch SecretsHow to Use Personalized On-Demand Video to Engage HCPs. Bozidar Jovicevic, CEO of Evermed, Speaking at a Reuters Pharma EventPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Matthew Goodman, Medical Director, and Principal at LUCENT biopharma. They cover:The conventional sales channels utilized by pharma are vanishing. The question that remains... what are they going to do now?Pharma needs to discover new approaches to promoting drugs and appealing to physicians, and in the long run aim to create a brand-new channel through which the...2022-06-0808 min
Pharma Launch SecretsHow to Use Personalized On-Demand Video to Engage HCPs. Bozidar Jovicevic, CEO of Evermed, Speaking at a Reuters Pharma EventPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Matthew Goodman, Medical Director, and Principal at LUCENT biopharma. They cover:The conventional sales channels utilized by pharma are vanishing. The question that remains... what are they going to do now?Pharma needs to discover new approaches to promoting drugs and appealing to physicians, and in the long run aim to create a brand-new channel through which the...2022-06-0808 min
Pharma Launch SecretsTrailerWelcome to Pharma Launch Secrets, a podcast by Evermed. We host honest, direct, actionable conversations with world-leading pharma launch experts to help you stay up to date with trends and strategies and launch your products successfully.This podcast is brought to you by Evermed. Evermed licenses software to pharma companies so they can launch their own, personalized, Netflix-like, educational, content hub within 30 days, in order to engage HCPs and patients, directly, continually and on-demand, and power their product launches. Make sure to search for “Pharma Launch Secrets” in Apple Podcasts or Spotify and click on the Follow icon so you d...2022-05-1301 min
Pharma Launch SecretsTrailerWelcome to Pharma Launch Secrets, a podcast by Evermed. We host honest, direct, actionable conversations with world-leading pharma launch experts to help you stay up to date with trends and strategies and launch your products successfully.This podcast is brought to you by Evermed. Evermed licenses software to pharma companies so they can launch their own, personalized, Netflix-like, educational, content hub within 30 days, in order to engage HCPs and patients, directly, continually and on-demand, and power their product launches. Make sure to search for “Pharma Launch Secrets” in Apple Podcasts or Spotify and click on the Follow icon so you d...2022-05-1301 min
The MM+M PodcastMM+M Podcast 4.5.22: Novartis launches a Netflix-style video hub. Can it overcome doctors’ virtual fatigue?Novartis recently launched a three-year pilot of Evermed’s Netflix-like video hub for engaging doctors. Novartis’s Brent Hasko, senior product manager of digital marketing, and Evermed CEO Bozidar Jovicevic explain why they think the hub will satisfy doctors’ desire for personalized content. Follow us on twitter: @MMMnews
Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strateg...2022-04-0528 minElevate Medical Affairs Podcast ChannelEducation Streaming: A New Way to Engage HCPs in Scientific ExchangeIn this episode of the Elevate podcast series, MAPS speaks with Bozidar Jovicevic, former VP at Sanofi and Novartis and now a CEO of Evermed, about the opportunity the pandemic presented for pharma to rethink the ways they engage with HCPs. Gone is the model of HCPs being always available to MSL presenting a slide deck. Today, Medical Affairs teams are taking a technology-powered, HCP-centric approach to scientific exchange, using personalized, on-demand, video content and data to understand HCP preferences that can inform subsequent MSL interactions. Learn how your Medical Affairs team can implement a Netflix-like, education streaming strategy...2022-01-1719 min