Shows
Nerds That Talk GoodDeveloper Marketing Does Not Exist with Adam DuVanderAdam DuVander of EveryDeveloper breaks down why developer marketing should feel invisible. Learn how to earn developers’ trust, avoid BS marketing traps, and craft content that actually gets results. Plus: Why “there is no spoon” in dev marketing.2025-02-1045 min
Past Present Phuture: 3 QuestionsEpisode 001: Adam Duvander - Founder of EveryDeveloperAdam DuVander is a former developer, accidental marketer, and founder of EveryDeveloper. He's worked with some of the best developer-focused companies as an early employee, team leader, and consultant. Many seek his advice on content strategy, developer experience, and community engagement. He is also the author of multiple books, including "Developer Marketing Does Not Exist" and "Technical Content Strategy Decoded."LinkedIn: https://www.linkedin.com/in/duvanderTwitter: https://twitter.com/adamdBlue Sky: https://duv.bsky.socialCreditsMusic: @PumpupthemindStock Footage: https://www.pexels.com/@edmo...2024-11-1413 min
Scaling DevToolsDeveloper quick-start guides with Amit JotwaniHow do you write a developer quick start guide that they will love?That's what we talk about with Amit Jotwani. Amit is the founder of HelloDX and previously worked in developer experience at Retool and Amazon Alexa.This came about because I was reading Amit's fantastic guide on EveryDeveloper. Links:Amit's website https://ajot.me/HelloDX https://hellodx.co/Craft Quick Start Guides That Developers Will Love https://everydeveloper.com/quick-start-guides/Amit's Twitter/X https://x.com/amitThis episode is sponsored by WorkOS. If you're thinking about selling to...2024-06-2739 minScaling DevToolsDana Oshiro - General Partner at HeavybitDana Oshiro is a General Partner at Heavybit. Heavybit is a VC that invests exclusively in developer-first startups.What we discuss:One sharp thing. Finding an addressable chunk of a bigger opportunity. Thinking big & smallAre 5 people seriously going to support our migration from DataDog? At Facebook you had a lot of support people/systems you're forgettingFinding the sidedoorStepping up as a founderFear of hitting up the people you respect.Best founders build for themselvesDo founders get better at putting themselves out there? Speaking in front of people to make change - "there's a new approach. We de...2024-04-2548 min
Fireside with VoxgigEpisode 102 Adam DuVander, author and Principal Consultant at EveryDeveloperThis week’s podcast-as-a-resource is focused on your technical content strategy. Richard talks to Adam DuVander, Principal Consultant at EveryDeveloper. Are you developer first or developer enabled in the way you sell software.
Discovery is Adam’s bread and butter. He helps companies understand how to be discovered in the first place – so what are developers or developer advocates trying to solve in the first place and then how Adam’s clients can describe how they can help.
So why can’t people do this themselves? This is the classic over-expectation – a developer will write about features, not benefits. And marketing wi...2023-07-0740 min
Developer Marketing Does Not ExistTechnical Content Strategy Decoded: IntroductionThe entirety of the first chapter of Adam DuVander's new book, Technical Content Strategy Decoded.https://everydeveloper.com/books/technical-content-strategy-decoded/2023-04-1010 min
The Developer's EdgeReaching Developers with Authentic Content | Developer's EdgeAdam DuVander, Principal Consultant of EveryDeveloper explains how his technical content strategy is successful in helping marketers attract developers.2022-09-2221 min
Developer Marketing Does Not ExistActionable Steps to Attract DevelopersWhat action(s) should someone should take after reading Developer Marketing Does Not Exist? And what actions should you take after listening to this podcast?Read the bookTake actionReach out to EveryDeveloper2022-05-2003 minDeveloper Marketing Does Not Exist*Organization:* Roles Require EmpathyHow important is the developer audience to your business as a whole? If you're developer-focused, it's much more likely you need a developer relations team versus if developers are enabling other teams with the tools. In that case, it's less likely that you would need multiple people working directly with your developer community. Also:What roles do you need in dev marketing or whatever you call this thing that doesn't exist?What's the least I need to get started attracting developers?Can I just start publishing content and see what happens?2022-05-1903 minDeveloper Marketing Does Not ExistBypass Developer Ad Blockers with *Sponsorships*Is advertising really developer content? There are plenty of areas of advertising and sponsorships that require a content strategy. And sponsorships are more likely than advertising to work with developers:Why are sponsorships more likely to work with devs?Remember the developer currencyHow can ads work?2022-05-1804 minDeveloper Marketing Does Not ExistRunscope Playbook: *Tools* as Marketing Using tools as marketing is different than having a great product.How do tools attract devs?What are Runscope founder John Sheehan's three best practices?Don't require a sign-upDo one thing wellMake it freeWhat are Adam's two additional rules?Give it its own homeKeep it relevant to your productRead the Tools as Marketing chapter from Developer Marketing Does Not Exist for more on the Runscope playbook and other tool examples.2022-05-1703 minDeveloper Marketing Does Not Exist*Open Source* as a CompetitorWhat company doesn't run on open source? From the Open Source & Community chapter of Developer Marketing Does Not Exist, Adam discusses how to use the Developer Content Mind Trick to think of open source as a competitor.Adam also explains that the developer currency is knowledge (and altruistic knowledge sharing).2022-05-1602 minDeveloper Marketing Does Not ExistPuzzillas from Mansilla (*Events*)Why include events in Developer Marketing Does Not Exist? An event could be the first (or most impactful!) place that someone hears about your product or company. Because developers love to figure out how things work, some of the best approaches from conference sponsors include contests of skill, like Neil Mansilla's puzzles.2022-05-1304 minDeveloper Marketing Does Not Exist*Guide* Devs to BuildAdam explains why guides should describe a problem that might not be entirely a developer problem, à la Gremlin’s Chaos Monkey Guide for Engineers, along with:What's this Developer Content Mind Trick hooey?Where can I get a Blackwing 602?2022-05-1205 minDeveloper Marketing Does Not ExistIn This *Tutorial* I Will…Tutorials may be a type of blog post, but a tutorial does not always sit on the blog. So:Why did you separate tutorials from blog posts?What tutorials do I need?What's the structure of a tutorial?I've seen Stripe and Twilio do some creative tutorials... can I experiment with the format?2022-05-1104 minDeveloper Marketing Does Not ExistYour Developer *Blog* Is The New York TimesBlog posts are the most likely way for a developer to be able to find you. But:Do developers even care about company blog posts?What's the difference between a blog and a publication?How do I find writers? (Is that even the right question?)How many posts should we shoot for?2022-05-1105 minDeveloper Marketing Does Not ExistIs *Developer Experience* Really Marketing?Developer experience is foundational. Even if you're attracting developers with your content and eventually to your product, they're going to discover your developer experience. So:Why start with DX?Is DX really marketing?What are the most important DX criteria?2022-05-1004 minDeveloper Marketing Does Not ExistWhat’s with the Spoon? An *Introduction*From the introductory chapter of Developer Marketing Does Not Exist:What’s with the spoon?What do you mean that dev marketing doesn’t exist?What makes devs such a difficult audience?Does the same approach work with other audiences?No, really, why the spoon?2022-05-0605 min
Scaling DevToolsDeveloper Marketing Does Not Exist with Adam DuVanderAdam DuVander is an expert on technical content strategy and the author of Developer Marketing Does Not exist. Adam was previously a Developer Marketer with Zapier & SendGrid and a journalist and developer before that. Adam DuVanderAdam Duvander is the founder of Every Developer and author of Developer Marketing does not exist. He helps dev-focused marketers build content strategies to reach more developers. Adam was the perfect person to have on for our first episode because he literally wrote the book on developer marketing.What we cover(01:47): How should these type of...2022-05-0319 min
Breaking ChangesEpisode 4: “Storytelling from the Developer Perspective” with Adam DuVander, CEO, EveryDeveloperIn this episode of Breaking Changes, Postman Chief Evangelist Kin Lane welcomes Adam DuVander to discuss some of the common content-related pitfalls in the API world—whether it’s confusing documentation or a boring announcement about a developer tool’s new features—and how to create great content and tell API stories that make an authentic impact.
2021-07-071h 00Developer Marketing Does Not ExistHow to Reach More DevelopersAn overview of the podcast, the book, and how you can reach more developers with authentic technical content.2021-04-2003 min
APIs Over IPAs10. Developer Marketing EssentialsAdam DuVander, Principal at EveryDeveloper, explains what you should focus on to market to developers.
Topics we cover in the podcast:
• Tell Stories to Engage
• Help Devs Do Their Jobs Better
• Show You Understand Devs’ Problems
• Use Non-Dev Messaging
• Move Beyond Hello World
• Measure Success
• Pinpoint Your Solution
• Talk to Your Users
• Allow Devs to Provide Feedback in Your Docs
• Docs are Only One Piece of DevEx
• For Great DevEx Focus on Getting Started Items
• Communicate Over All Channels
• Identify Usage Before Deprecating
• Streamline Your Guide
• Spark Dev Creativity Through Use Cases2021-03-0343 min
API ResilienceThe secret sauce of developer marketing w/ Adam DuVander (EveryDeveloper)Earning the trust of your developers is the first step in developer marketing, says Adam DuVander (principal consultant, EveryDeveloper). In this episode of API Resilience, he explores how product development depends on audiences, as well as on business purposes. He also shares best practices about how to communicate such goals.. The hosts are Kristof Van Tomme (CEO & co-founder, Pronovix) and Mark Winberry (director of US operations, Pronovix).
Intro music: Broke For Free - Night Owl (CC)2020-09-011h 01
Bootstrapped#138: "Epic Guide" MarketingWe discuss Ed Freyfogle's recent experience creating the OpenCage Reverse Geocoding guide, an example of an "epic guide" approach to content marketing. Useful links:The OpenCage Reverse Geocoding guide: https://opencagedata.com/reverse-geocodingAdam Duvander, who helped Ed create the guide: https://twitter.com/adamdAdam's company: https://everydeveloper.com/Adam's personal site: http://www.adamd.org/Discuss this episode and more on our discussion forum for Bootstrappers.
2020-06-1228 min