Shows
Profits Through PodcastingDoes Your Health-Focused Business Need a Rebrand? Our Rebranding JourneyDid you know that even if you haven't done any branding, you still have a brand?
I was ignorant to our branding mistakes for years. After repeatedly smashing my head against the wall when trying to convert more new clients, I realized a painful lesson. I had neglected some key branding strategies.
Once I realized the mistake, we worked with a business consultant, marketing company, and finally a graphic/web designer to develop and roll out our latest iteration of East Coast Studio.
Now I'm sharing the lessons with you so you can...2025-01-1230 minProfits Through PodcastingDoes Your Health-Focused Business Need a Rebrand? Our Rebranding JourneyDid you know that even if you haven't done any branding, you still have a brand?
I was ignorant to our branding mistakes for years. After repeatedly smashing my head against the wall when trying to convert more new clients, I realized a painful lesson. I had neglected some key branding strategies.
Once I realized the mistake, we worked with a business consultant, marketing company, and finally a graphic/web designer to develop and roll out our latest iteration of East Coast Studio.
Now I'm sharing the lessons with you so you can...2025-01-1230 min
Higher Ed Storytelling University#19 - How to Differentiate Your College or University by Dramatically Clarifying and Simplifying Your MessageMy guest today is Josh Cantrell. Josh is the founder of Signal Brandworks which is an agency working brands on clarifying and simplifying their messaging and marketing content and helping them craft marketing collateral that moves people to action. In this episode we cover things like why saying “we’re the best school” is counterproductive and what to say instead. Taking vague messaging and making it clear and direct and make concrete sense to people. We talk about how storytelling connects people emotionally to your school and helps them tune out a lot of other option...2023-04-2657 min
Leaderboard PodcastWe Are All One Tribe w/ Marsha LindsayIn this episode of the Leaderboard Podcast, Zach and Henry are joined by the CEO & Chief Analyst of Lindsay Foresight & Stratagem, Marsha Lindsay. Marsha is the recipient of the Wisconsin Woman Entrepreneur of the Year award and the first woman in the Wisconsin Advertising Hall of Fame.
Marsha's interest in understanding human motivation and culture led her to pursue a career in marketing and commerce, where she looks into the convergence of marketing, culture, and data to do strategic foresight.
"I have long felt that life's a self-fulfilling prophecy. If you think you're a victim, you will see it...2023-04-2439 min
PacenotesThe hard truths about sponsorships featuring Ainsley JacobsDo you know what it takes to get your team, car, or event sponsored? Your assumptions are probably wrong. In this episode, I speak with Ainsley Jacobs, owner of P.TEN Marketing. They specialize in motorsports marketing, PR, creative, website and support services for the automotive community.
If you want to learn more about Ainsley:
https://www.ptenmarketing.com/
https://www.facebook.com/PTENmarketing
https://www.linkedin.com/company/p-ten-marketing
https://www.instagram.com/PTENmarketing
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Share, subscribe or learn more about Pacenotes at www.pacenotespodcast.com
2022-11-0352 min
Strap on your BootsZero to CEO: The Secrets, Insights, and Advice of Business Success with Mark DragerIn this episode of Zero to CEO I speak with Founder of Core Three Brandworks Mark Drager about The Secrets, Insights, and Advice of Business Success. In this episode, Mark Drager shares the insights, advice, and lessons he has learned from growing a multi-million dollar business. This includes his secret success formula, building entrepreneurial confidence, and the differences between a wannabe and a truly successful individual. So tune in and learn the most important insights needed to run a business.2022-09-2816 min
PacenotesYou have nothing to fear.What is fear, and why do we succumb to it while running our businesses?
In this 20th episode, I share insights to fear and how to overcome it within your business.
I hope it inspires you to create continued success.
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Share, subscribe or learn more about Pacenotes at www.pacenotespodcast.com
Pacenotes is powered by Holeshot Brandworks and hosted by Dennis Michael
Connect with Dennis at https://www.linkedin.com/in/dennismichael/
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There are 73 ways your brand is killing your business. He...2022-08-1221 min
PacenotesHow to network like a pro.Networking might seem like a waste of time. I mean, really? What do you actually get out of it?!
In this episode, I discuss my experiences as a global networking group member. I share how to make your experience the best and most profitable for you and your business.
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Share, subscribe or learn more about Pacenotes at www.pacenotespodcast.com
Pacenotes is powered by Holeshot Brandworks and hosted by Dennis Michael
Connect with Dennis at https://www.linkedin.com/in/dennismichael/
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There are 73 w...2022-07-2912 min
PacenotesGlobal competition is everyone's problem.You might be thinking, "What do I have to worry about? My competitors are not global."
Well, think again. They are out there, and they are coming for you. The world is smaller and competition has gotten fierce.
In this podcast, I help you understand what it takes to stand out and create distance between you and everyone else. And you know what? It's not that hard because no one is doing it.
Pacenotes is hosted by Dennis Michael
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Share, subscribe or learn more about Pacenotes at www.p...2022-07-1516 min
PacenotesHow a customer tour of your shop can make you money.In as little as 10-minutes you can create millions of dollars. All you need to do is give your customers a tour of your shop. In this episode, Dennis shares how you can turn a ten-minute tour into millions of dollars of potential new business.
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Share, subscribe or learn more about Pacenotes at www.pacenotespodcast.com
Pacenotes is powered by Holeshot Brandworks and hosted by Dennis Michael
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There are 73 ways your brand is killing your business. Here's how to stop it from happening.
Learn how...2022-07-0108 min
PacenotesHow to balance life with work featuring Janice BaskinJanice Baskin is an exceptional woman with a heart of gold. Together they talk about business ownership, working with your spouse, networking, social media, health and wellness and mental health.
About Janice Baskin:
Co-owner of Camelot Interiors with her husband Chris. Their company specializes in custom window coverings for residential and commercial properties.
https://ca.linkedin.com/in/janice-baskin-63b037139
https://www.instagram.com/janice_baskin/
https://www.tiktok.com/@janicebaskin/
https://www.blindenthusiasmblog.com/
About Camelot Interiors
https://www...2022-06-171h 05
PacenotesThe Future of Marketing with Toni GuffeiToni Guffei is our guest in this episode of Pacenotes. Our conversation quickly dives into the finer details of marketing - digital and traditional - and what it will look like for the future of small business owners.
Learn more about Toni Guffei
https://ratiomarketingandreports.com/
https://www.linkedin.com/in/toniguffei/
Read her book:
This book provides business owners and marketing managers insights on how to strategize their digital marketing and measure it to get the best ROI. Available online: https://he.kendallhunt.com/product/digital-marketing-strategies
H...2022-05-3150 min
PacenotesSorry, but I am not sorry.If you wondering why this podcast exists, this episode is for you. It should be the introduction episode but honestly, it didn't feel right talking about it until now. So let's be honest with eachother.
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Share, subscribe or learn more about Pacenotes at www.pacenotespodcast.com
Pacenotes is powered by Holeshot Brandworks and hosted by Dennis Michael
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There are 73 ways your brand is killing your business. Here's how to stop it from happening.
Learn how to brand your automotive business - Become a member.
2022-03-1105 min
PacenotesNFTs and the Metaverse with Dante FioriniIn this episode Dennis and Dante have a riveting conversation about the future of NFTs and the Metaverse. They discuss this new web 3.0 universe and what it means to the automotive industry. Lots of ideas and insights are talked about in this episode of Pacenotes.
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Learn more about Dante Fiorini by visiting the following links:
www.dantefiorini.com
https://www.linkedin.com/in/dantefiorini
https://www.instagram.com/dantefiorini/
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Share, subscribe or learn more about Pacenotes at www.pacenotespodcast.com
Pace...2022-02-1857 min
PacenotesThe branding trends of 2022.Consumers are not what they use to be. The old way of branding your automotive business has become a hazard. It's time to adapt or die a slow miserable death. In this podcast, Dennis outlines the top six branding trends of 2022 and how you can implement them into your automotive business.
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Share, subscribe or learn more about Pacenotes at www.pacenotespodcast.com
Pacenotes is powered by Holeshot Brandworks and hosted by Dennis Michael
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There are 73 ways your brand is killing your business. Here's how to stop it...2022-02-0422 min
PacenotesFinding yourself. A conversation on men's mental health with Dave Sinclair.In this episode, Dennis speaks with Dave Sinclair - author, business coach, and speaker - about the finer details of mental health. The conversation begins with Dave sharing his personal journey, and then heads toward a conversation on addiction, purpose, connection, discovery and well-being.
If you are searching for a purpose, you will want to listen to the wisdom and insights Dave Sinclair shares in this episode. If you are looking for a community, Dave has created Today's Real Men Tribe. It's a men’s only private Facebook group that provides real growth through honest connections, conversations, an...2022-01-2155 min
PacenotesThe future of auto detailing industry with Raymark Dizon.In this episode of Pacenotes, Dennis talks with Raymark Dizon - founder and president of Liberty Autoworx. They talk about the history and story of his journey into auto detailing and the future of the auto detailing industry. Dennis and Raymark touched on a lot of subject areas in this conversation that are quite interesting.
More about Raymark Dizon
Liberty Autoworx. A premium car detailing company that has one mission - liberate each and every vehicle from the tyranny of dirt, debris, contamination, and imperfections that they come into contact with.
Instagram: https...2022-01-171h 14
PacenotesCybersecurity with Danny EastmanI this prerecorded conversation in 2021, Danny helps me understand the finer details of cyber security and cyberattacks for automotive business owners. There were a lot of fascinating topics we covered and I will finish up by saying, a Halloween episode will be happening.
About Danny Eastman
Danny Eastman, Cyber Security Specialist and Director of Cyber Fortified.
Cyber Fortified helps consumers and businesses understand how to protect themselves successfully from common vulnerabilities and how to safeguard against Cyber Attacks. Cyber Fortified offers a comprehensive perspective on the trends and cyber threats that we all f...2022-01-0756 min
Man in the Arena (Audio)Luiz Alberto Marinho (GS&BW) - Man in the Arena #031Receba os novos episódios no seu e-mail: http://goo.gl/HbHUl2
O Man in the Arena é um videocast sobre empreendedorismo e cultura digital apresentado por Leo Kuba e Miguel Cavalcanti.
Neste episódio (#031)
Um bate papo com Luiz Alberto Marinho, sócio-diretor da GS&BW, consultoria especializada em marketing de varejo e shopping centers.
Marinho trabalhou durante 10 anos em agências de publicidade como JWT, DPZ e AlmapBBDO. Em 1990, ingressou na área de shopping centers, tendo sido gerente de marketing do BarraShopping, Fashion Mall e Plaza Sho...2021-12-1235 minMan in the ArenaLuiz Alberto Marinho (GS&BW) - Man in the Arena #031Receba os novos episódios no seu e-mail: http://goo.gl/HbHUl2 O Man in the Arena é um videocast sobre empreendedorismo e cultura digital apresentado por Leo Kuba e Miguel Cavalcanti.Neste episódio (#031)Um bate papo com Luiz Alberto Marinho, sócio-diretor da GS&BW, consultoria especializada em marketing de varejo e shopping centers.Marinho trabalhou durante 10 anos em agências de publicidade como JWT, DPZ e AlmapBBDO. Em 1990, ingressou na área de shopping centers, tendo sido gerente de marketing do BarraShopping, Fashion Mall e Plaza Sho...2021-12-1235 min
PacenotesFacebook for automotive businesses with Beverley TheresaIn this special episode, Dennis talks with Beverley Theresa, She is a Social Media Strategist & Consultant and owner of Throwdown Social Media. Learn what it takes for an automotive business to master Facebook. It's a candid conversation where Dennis admits his jaded view of Facebook. The conversation they had was very informative which set Dennis straight. Leaving him to rethink his view on Facebook.
About Beverley
Beverley Theresa is the owner of Throwdown Social Media and helps businesses and brands win at social media marketing through consulting, training, online learning and speaking...2021-12-1124 min
PacenotesIs rebranding your automotive business the right move?Is rebranding your automotive business the right direction for your company?
How do you avoid the stress and anxiety of a rebrand when you have been using a specific brand for such a long time?
How do you approach a rebrand that creates positive feedback and praise?
In this episode, Dennis Michael helps you make the right decision for your automotive company so you can decide if your company needs a rebrand or not.
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Share, subscribe or learn more about Pacenotes at www.pacenotespodcast.com
Pacenotes...2021-12-1016 min
PacenotesInstagram for Automotive Business Owners with Monika SocialIn this special episode of Pacenotes, Dennis talks with Monika Adams, owner of Monika Social, about Instagram. Helping automotive aftermarket leaders can use this social media channel effectively.
More about Monika Adams
Monika is a Social Media Marketing Strategist that helps businesses solve problems and create plans for positive results through social media and marketing strategy.
https://www.instagram.com/monikasocial/
https://monikasocial.com/
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Share, subscribe or learn more about Pacenotes at www.pacenotespodcast.com
Pacenotes is powered by Holeshot Brandworks and hosted...2021-12-0330 min
PacenotesMarketing is a battle of perceptions. Not your products and services.In this episode, Dennis discusses the importance of perception and how you can influence your target audience to perceive you in a certain way.
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Share, subscribe or learn more about Pacenotes at www.pacenotespodcast.com
Pacenotes is powered by Holeshot Brandworks and hosted by Dennis Michael
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There are 73 ways your brand is killing your business. Here's how to stop it from happening.
Learn how to brand your automotive business - Become a member.
Learn more about Dennis Michael - Click here.2021-12-0309 min
PacenotesBreak your automotive brandLet's start the new year with a little inspiration, shall we? In this short episode, Dennis gets right to the point of branding. Will you take his advice and break your brand?
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Share, subscribe or learn more about Pacenotes at www.pacenotespodcast.com
Pacenotes is powered by Holeshot Brandworks and hosted by Dennis Michael
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There are 73 ways your brand is killing your business. Here's how to stop it from happening.
Learn how to brand your automotive business - Become a member.
Learn more...2021-12-0304 min
PacenotesGoogle ads for automotive businesses with Ameet KhabraIn this special episode, Dennis talks with Ameet Khabra - owner of Hop Skip Media - about pay-per-click (PPC) advertising aka Google Ads. Learn what it takes for an automotive business to get started with PPC ads. It's a candid conversation where Dennis acts as a pessimistic bystander - focused on gaining clarity and honesty in this often controversial industry.
To learn more about Ameet Khabra and Hop Skip Media visit: http://hopskipmedia.com/
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Share, subscribe or learn more about Pacenotes at www.pacenotespodcast.com
Pacenotes is...2021-12-0336 min
PacenotesThe world doesn't need another generalized automotive business.In this episode of Pacenotes, Dennis explains why you should niche your automotive business.
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Share, subscribe or learn more about Pacenotes at www.pacenotespodcast.com
Pacenotes is powered by Holeshot Brandworks and hosted by Dennis Michael
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There are 73 ways your brand is killing your business. Here's how to stop it from happening.
Learn how to brand your automotive business - Become a member.
Learn more about Dennis Michael - Click here.2021-12-0315 min
PacenotesAnswer these 5Qs before you get a logo design!Many of you are probably thinking right now; it’s JUST a logo design.
The problem with this kind of thinking is that the moment you settle for JUST a logo design, six months, one year, two years, or ten years later, you are having to go through the process of designing a new logo for your business, one more time.
In this episode Dennis talks about the five questions you should answer before you decide to get a logo design for your automotive business.
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Share, subscribe or learn more ab...2021-11-2616 min
Mike Up In Your Business Podcast with Mike MichalowiczEp 81: Niching Down to Success with Josh CantrellJosh Cantrell is a wedding-DJ-turned-marketing-consultant and the founder of the copywriting agency, Signal Brandworks. He is certified by Donald Miller as a StoryBrand Guide and by Ray Edwards as a Direct Response Copywriter. His big goal is to help business owners find the words they need to sell more of their stuff. Websites and Handles:https://signalbrandworks.com Linkedin -https://www.linkedin.com/in/joshcan/Josh's Freebie for you is here:https://go.signalbrandworks.com/9-ways-to-get-more-leads
2021-10-0446 min
The Creative Studio InsiderEpisode 11 - Holly Dillon- Studio Manager for Brandworks (formerly)Holly tells us that Brandworks specialising in hospitality and interiors in a multidisciplinary approach. Vicki-Anne and Holly discuss what makes up the team and what core staff and freelancers make up the team in Australian and Internationally. They walk us through projects and the secrets to keeping the wheels turning to make sure the team works well together. Including the tech stack that helps pull everything together. 2021-05-0620 min
Master Your Real Estate MarketingHow to Create Messaging That Attracts Your Dream Clients with StoryBrand Guide Josh CantrellHave you ever heard of StoryBrand? StoryBrand is a 7-part framework that allows business owners to clarify their message, attract the right customers and grow their business. Today’s guest, Josh Cantrell, is joining me to talk all about storytelling and how to leverage the power of storytelling in real estate through the StoryBrand framework. Josh Cantrell is a StoryBrand Certified Guide and founder of the copywriting agency Signal Brandworks. Over the years, he has found that most business owners struggle to talk about what they do and w...2021-04-0740 min
O Futuro da Alimentação[Talk 26] com Luiz Alberto Marinho, sócio-diretor da Gouvêa Malls e Rodrigo Barros, CEO da BoaliMarinho, como é conhecido, trabalhou durante dez anos em algumas das melhores agências de publicidade do país, como a J.W. Thompson, DPZ e Almap/BBDO. Em 1990, ingressou na área de shopping centers, tendo sido gerente de marketing do BarraShopping e Fashion Mall, ambos no Rio de Janeiro, do Plaza Shopping, em Niterói e do ParkShopping, em Brasília. Em 1997 foi nomeado diretor nacional de marketing da Comapps, sendo responsável pelo marketing de 16 shoppings em todo o país. Em 2001, fundou a BrandWorks com o objetivo de prestar serviços de marketing ao mercado. Em 2012, uniu-se ao Grupo...2021-02-0932 min
Grow Your Video BusinessIs Your Website's Copy Holding You Back w/ Josh CantrellIf you’re not working with the clients and budgets you’d like, the problem may lie in your website. What does the copywriting on it look like? Is it helping your ideal client find you? If not, it’s time to reassess the story you’re telling. Josh Cantrell is the founder of Signal Brandworks, a messaging and copywriting agency that helps people find the right words to sell more. Josh is also a certified Storybrand guide and a Ray Edwards Certified Direct Response copywriter. Josh and I discuss why you need to care about co...2020-08-1042 min
No BS Sales School59: Be Clear, Not Clever with Josh CantrellHow to tell others what you do so it resonates—that’s what we talk about on today’s podcast. My guest, Josh Cantrell, is a Certified StoryBrand “Guide” and the founder of Signal Brandworks, where he and his team help people use words to spread ideas and sell stuff. Josh explains how being clear is more important than being clever. That your bio should be short. And that marketing doesn’t have to be complex to make you a lot of money. Check out the episode and tell me what you learned that will help you mak...2020-03-0431 min
Spektrum PodcastSpektrum Podcast Ep 02 - Nani PuspasariNani Puspasari adalah seorang Indonesian visual artist, illustrator dan designer yang menetap di Melbourne. Dengan berbagai prestasi, pengalaman dan sepak terjangnya di dunia seni tidak diragukan lagi. Selain itu Nani juga adalah seorang graphic designer untuk Brandworks – a Melbourne design studio. Dalam kesempatan ini Nani hadir di Spektrum Podcast untuk berbagi cerita dan pengalamannya untuk kita semua.
Untuk langsung connect dengan Nani:
www.designani.com
www.instagram.com/designani
www.facebook.com/designani
Ikutin terus podcast series Spektrum yang hadir setiap 2 minggu sekali.
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Spektrum is a fortnightly podcast about all things Design for the Indonesian community in Me...2018-01-2934 min
KNTNT RadioKris för content marketing (eller?) – med content spanarnaContent marketig är i kris! Det drakoniska påståendet gjorde Marsha Lindsay för några veckor sedan talade på Effectiveness Week i London. Så här presenteras hennes tal på deras webbplats: There is a content marketing crisis happening right now. Marsha Lindsay, of BrandWorks University, visited EffWeek 2017 from the States. She presented the findings of a new study, and strategies that marketers can use to mitigate the problems. En studie utförd vid BrandWorks University låter vederhäftigt. Så när hjärnan bakom den slår fast att content marketin...2017-11-2348 min
Face2Face with David PeckRon ChapmanRon Chapman Ron and I talk about his beautiful new film The Poet of Havana, the magic of music, the generosity of poets like Carlos Varela and why piracy at one time was seen as a blessing in Cuba. Film Synopsis Enter the world of internationally renown Cuban musician Carlos Varela…singer, song-writer, lyricist, one of the most influential and well-loved artists of his time as he celebrates his 30th anniversary in poignant performances. Discover his cultural, political and social significance. How he...2016-04-2029 min
Success From the Field | Networked WealthJeff Mariola, Digital BrandWorksIn addition to his role at Digital BrandWorks, Jeff also serves as CEO for Buy Happier.com. Jeff’s leadership and business acumen guides the Digital BrandWorks team with the goal in mind of leading manufacturers and retailers into the new marketplace frontier as the internet continues to play a more vital role in every aspect of […]2014-04-1524 min