Shows
Lykken on LendingLocal Wins: The Relationship Revolution in the Age of AI with Matthew Marx of EvocalizeIn this episode of Lykken on Lending, David Lykken sits down with Matthew Marx, co-founder of Evocalize, to unpack a powerful truth emerging in today’s AI-driven mortgage landscape: local relationships still win. Recorded after the Total Expert Conference, the conversation dives into how lenders and real estate professionals can use AI to automate digital marketing, reclaim control from lead aggregators, and refocus their time on what matters most—trusted, face-to-face relationships in their communities. As industry consolidation accelerates and AI-generated content floods the market, this episode highlights why the future belongs to those who blend smart technology with auth...
2025-12-3125 min
The Local Marketing LabAuthentic social media marketing for loan officers with Hannah McManusStruggling to connect with potential borrowers on social without sounding like a pushy salesperson? In this episode of the Local Marketing Lab, Hannah McManus, Director of Marketing at Atlantic Bay Mortgage Group and host of the Lending Forward Podcast, reveals how authentic social media marketing for loan officers can transform your business. Hannah shares proven strategies for building genuine community connections that naturally lead to referrals and closed loans.Topics discussed in this episode: 1️⃣ Build authentic relationships before selling mortgages2️⃣ Leverage social media for connection, not promotion3️⃣ Share real client stories instead of indust...
2025-09-1034 min
The Local Marketing LabWays to build your mortgage referral network for lead gen with Adam SmithAre you still chasing the same overworked real estate agents for referrals while your competitors dominate the market? In this episode of the Local Marketing Lab, Adam Smith, President of Colorado Real Estate Finance Group and mortgage coach, reveals unconventional strategies to build your mortgage referral network for lead gen. He breaks down why 90% of mortgage professionals failed during recent market shifts and shares the hidden referral sources that can transform your business.Topics discussed in this episode: 1️⃣ Use AI for client avatar creation and content generation2️⃣ Why volunteer work and community involvement drive busine...
2025-09-0444 min
The Local Marketing LabDigital marketing for mortgage: What actually works with Drew GillettAre you burning through your marketing budget without seeing mortgage leads? In this episode of the Local Marketing Lab, Drew Gillett, VP of Retail Marketing at Guild Mortgage, reveals what actually drives results in digital marketing for mortgage professionals. Drew shares battle-tested strategies from leading one of the nation’s top retail mortgage companies and explains why most digital marketing for mortgage fails before it even starts.Here are some topics discussed in the episode around digital marketing for mortgage:Why video content is non-negotiable for local mortgage professionalsInfrastructure needed before launching paid advertising campaignsConduct a digi...
2025-08-1330 min
The Local Marketing LabGetting started with video marketing for loan officers with Mandy PhilipsAre you struggling to generate consistent leads? In this episode of the Local Marketing Lab, Mandy Philips, Branch Manager at Omega Mortgage Group, reveals how video marketing for loan officers transformed her business. Mandy shares her proven strategies for building a social media following and turning followers into clients.Here are some topics discussed in the episode around video marketing for loan officers:Overcome the fear of getting started with video contentThe “5-video batch method” for consistent content creationRepurpose content across multiple social platformsThe power of Q&A videosCross-collaboration with local businessesResourcesConnect...
2025-06-1826 min
The Local Marketing LabHow to become a valuable mortgage partner with Eric MitchellAre you struggling to stand out in an overcrowded mortgage market where everyone claims to have “great rates” and “excellent service”? In this episode of the Local Marketing Lab, Eric Mitchell, Chief Revenue Officer at Client Direct Mortgage, reveals how to transform your approach and become a truly valuable mortgage partner. Eric shares game-changing strategies that helped him break free from traditional methods and build a thriving mortgage business through strategic partnerships.Here are some topics discussed in the episode:Generate leads through strategic partnerships with attorneys and other professionalsWhy traditional cold-calling of realtors is ineffective in today’s...
2025-05-1446 min
The Local Marketing Lab13 conversations that drive mortgage success with Steve KylesWhat if the key to mortgage success was simply having the right conversations with the right people? In this episode of the Local Marketing Lab, Steve Kyles, partner at Mortgage Marketing Animals and host of the Loan Officer Leadership Podcast, reveals the data-driven approach that’s transforming mortgage professionals’ results. Steve breaks down exactly why most loan officers struggle despite working hard and shares the precise formula for consistent mortgage success in today’s market.Topics discussed in this episode: 1️⃣ How to generate 8+ deals monthly through consistent outbound contact2️⃣ Identify truly qualified real estate agent partne...
2025-03-2631 min
The Local Marketing LabThe power of personalization in local mortgage marketing with Ellen DuncanIs your mortgage marketing connecting with local customers or getting lost in generic messaging? In this episode of the Local Marketing Lab, Ellen Duncan, CMO at AnnieMac Home Mortgage and founder of Pineapple Partners, reveals how personalization transforms local mortgage marketing. Drawing from her experience with major brands like Coca-Cola and her current role in the mortgage industry, Ellen shares practical strategies to make your marketing resonate in specific communities.Topics discussed in this episode: 1️⃣ Create marketing collateral that adapts to each local market’s unique characteristics2️⃣ Leverage existing customer databases more effectively for personalize...
2025-03-1927 min
Mortgage Marketing ExpertBoost Your Brand Awareness with Justin UlrichIn the episode, host Phil Treadwell meets with Justin Ulrich, VP of Marketing at Evocalize. Justin shares insights on effective marketing strategies and emphasizes the importance of investing in content that converts, engages audiences authentically, and feeds social media algorithms for better reach. The discussion covers the power of networking, building in public to foster trust, and leveraging AI tools like ChatGPT to enhance productivity. Don't miss this episode for powerful strategies on marketing, networking, and using technology to elevate your business! Justin is a seasoned marketing leader known for his creative expertise and innovative go-to-market strategies...
2025-02-1936 min
The Local Marketing Lab2 powerful ways loan officers can earn customer trust with Rachel WittIn an era where 54% of Gen Z doesn’t trust financial institutions, how do successful loan officers earn customer trust? In this episode of the Local Marketing Lab, Rachel Witt, Assistant VP of Marketing at ALCOVA Mortgage, reveals proven strategies to build authentic connections in the digital age. She shares how loan officers can earn customer trust through community involvement and strategic video marketing.Topics discussed in this episode: 1️⃣ Gen Z’s distrust of financial institutions and how to overcome it2️⃣ Leveraging community involvement for authentic business growth3️⃣ Creating effective video content4️...
2025-02-1228 min
The Local Marketing LabBuild marketing trust: Stop selling, start connecting with Phil TreadwellAre you looking to build trust with potential customers in today’s digital world? In this episode of the Local Marketing Lab, Phil Treadwell, founder of M1 Academy and host of the Mortgage Marketing Expert Podcast, reveals why traditional selling tactics fall short and how to start connecting authentically with your audience. His unique perspective combines insights from both the mortgage industry and his success as a craft brewery founder.Topics discussed in this episode: 1️⃣ Fundamental difference between marketing and sales2️⃣ Build trust through storytelling and personal branding3️⃣ Evolution of social media algorithms an...
2025-02-0532 min
The Local Marketing LabEffectively leverage both online and offline marketing with Tim DavisAre you struggling to stand out in today’s digital-first world? In this episode of the Local Marketing Lab, Tim Davis, Chief Growth Officer at Canopy Mortgage and host of The Originators Guide Podcast, reveals how he has spent over 20 years mastering the perfect blend of online and offline marketing strategies. Tim shares how combining traditional marketing tactics with digital approaches can dramatically increase your local business growth.Topics discussed in this episode: 1️⃣ Differentiate yourself in a crowded market using character branding2️⃣ Create valuable content that keeps you top-of-mind with clients3️⃣ Build a person...
2025-01-2930 min
The Local Marketing LabDigital + local: The perfect recipe for business growth with Sergio PérezWant to know the perfect recipe for business growth in today’s digital age? In this episode of the Local Marketing Lab, we dive deep with the SVP of Marketing at Emmy Squared Pizza, Sergio Pérez, who brings over 20 years of experience working with major restaurant brands like Church’s Chicken, Johnny Rockets, and Bojangles. This episode reveals how combining digital innovation with local marketing creates the perfect recipe for business growth across multiple locations.Here are some topics discussed in the episode:Digital transformation strategies for multi-location businessesLeveraging technology to scale local marketing effortsEffective universi...
2025-01-1527 min
The Local Marketing LabCommunity first: Drive success with local relationships with Carl ComeauxCan giving back to your community really drive explosive business growth? In this episode of the Local Marketing Lab, Carl Comeaux, CEO of Crust Pizza, reveals how his company grew from a few locations to 30 stores—with 15 more opening this year—by making community engagement their top priority.Here are some topics discussed in the episode around putting your community first:Effective local marketing playbook for business growthBuilding lasting relationships with schools, churches, and local organizationsLeveraging crisis situations to demonstrate community supportImplementing systematic community outreach programsDeveloping franchise support systems for local marketingResourcesConnect...
2025-01-0819 min
The Local Marketing LabThe future of compliant lead generation with Donnie Kenneth2025 is bringing major changes to lead generation compliance — are you ready? In this episode of the Local Marketing Lab, we sit down with Donnie Kenneth, VP of Marketing at Total Expert, who brings over 20 years of marketing experience across various industries. Donnie shares critical insights about the future of compliant lead generation, automation strategies that enhance rather than replace human connections, and how businesses can build lasting customer relationships while staying within regulatory boundaries.Here are some topics discussed in the episode around compliant led generation:Automate marketing without losing authenticityUnderstanding and preparing for 2025 FCC compliance chang...
2024-12-1826 min
Restaurant Leadership Podcast: Overcome Burnout, Embrace Freedom, and Drive Growth65: Unlocking Restaurant Marketing SuccessJoin us as Justin Ulrich, VP of Marketing at Evocalize, unpacks the secrets behind successful marketing strategies for restaurant chains. You'll discover how the innovative "Be the Mayor" strategy can boost traffic for independent eateries and learn about Justin's transformative journey from electrician to marketing guru.Chapters:00:00:08 - Marketing Strategies and Restaurant Experiences00:11:32 - Building Relationships in Hospitality Industry00:18:43 -Building Community Relationships for Marketing00:24:54 -Innovative Marketing Automation TechnologyIn this episode, we highlight the pivotal role of genuine relationships in the hospitality industry. Justin shares...
2024-12-0236 min
The Local Marketing LabWin customers with the right review response strategy with Avi GorenIn this episode of the Local Marketing Lab, Avi Goren, co-founder and CEO of Marqii, shares insights from analyzing over 200,000 customer reviews across multiple restaurant brands. With experience spanning from local pizzerias to enterprise-level restaurant tech, Avi reveals how the right review response strategy can transform customer feedback into a powerful marketing asset.Topics discussed in this episode: 1️⃣ Leverage menu data for improved local SEO performance2️⃣ Scaling digital presence across multiple locations3️⃣ Review response management and automation4️⃣ Use review responses as a marketing and SEO tool5️⃣ Techniques for turning negative...
2024-11-0630 min
Data DelicaciesThe Secret to Localized Marketing Success with Justin Ulrich of EvocalizeIn this episode of Data Delicacies, hosted by Arun Kumar of Incentivio, Justin Ulrich, VP of Marketing at Evocalize, dives into the impact of digital marketing in hospitality, especially regarding localized, AI-driven campaigns. Justin shares insights on how platforms like Evocalize help automate and personalize marketing across various locations, boosting engagement and return on investment. He discusses how digital tools support local advertising strategies, specifically with examples like Taziki's Mediterranean Café using AI-powered ads to increase sales. Justin emphasizes the value of authentic customer experiences and setting marketing goals before scaling campaigns.Key Takeaways...
2024-11-0640 min
The Restaurants Grow Podcast - How marketing and operations come together for restaurant success.Justin Ulrich - EvocalizeDiscover marketing and operations tips, tricks and tactics that you can start to implement today on how to successfully grow your restaurant business with Justin Ulrich, VP of Marketing at Evocalize and Host of The Local Marketing Lab Podcast.
2024-10-3029 min
The Local Marketing LabGrow your business with multi-channel local marketing with Sai AlluriIn today's digital age, are you maximizing every channel to drive local business growth? In this episode of the Local Marketing Lab, Sai Alluri, co-founder and CEO of Momos, shares insights on multi-channel local marketing gained from his extensive experience in the restaurant tech space. Drawing from his work with over 5,000 restaurants across 10 countries, Sai reveals how businesses can create a powerful digital presence that converts online engagement into real-world revenue.Topics discussed in this episode: 1️⃣ Optimize your Google Business Profile for maximum visibility2️⃣ Leveraging social media platforms effectively for local business discovery3️⃣...
2024-10-3025 min
The Local Marketing LabCommunity-driven marketing for real local growth with Christin MarvinEver wondered how local businesses thrive in a world of big brands? The secret lies in community-driven marketing. In this episode of the Local Marketing Lab, Christin Marvin, a seasoned restaurant executive coach with nearly two decades of hospitality experience, shares invaluable insights on leveraging local connections for business growth. From fine dining to food halls, Christin unpacks strategies that turn community engagement into a powerful marketing tool.Topics discussed in this episode: 1️⃣ Community partnerships for effective local marketing2️⃣ Strategies for successful co-marketing3️⃣ Aligning marketing content with the actual customer experience4️⃣ Eng...
2024-10-2329 min
The Local Marketing LabIncrease restaurant growth with social responsibility with Andrew GlantzCan a simple photo of your meal help feed those in need and boost your restaurant’s bottom line? In this episode of the Local Marketing Lab, Andrew Glantz, founder and CEO of GiftAMeal, reveals how restaurants can achieve growth with social responsibility. Andrew shares innovative strategies that not only give back to the community but also drive customer loyalty and increase revenue.Here are some topics discussed in the episode around increasing restaurant growth with social responsibility:How to implement a giving-back program in restaurantsImpact of social responsibility on customer behavior and loyaltyIntegrating social impact initi...
2024-10-0923 min
The Local Marketing LabThe power of create, connect, and collaborate with Monte SilvaAre you ready to take your local marketing strategy to the next level? In this episode of the Local Marketing Lab, restaurant executive coach and author Monte Silva shares his powerful “create connect collaborate” approach to business growth. With over 25 years of hospitality experience, Monte unveils marketing tactics that have helped countless businesses thrive in the new economy.Here are some topics discussed in the episode around “create connect collaborate”:Effective guerrilla marketing techniques for local businessesImportance of community engagement in marketingBalancing virtual and in-person marketing strategiesLeverage personal branding to boost business successProduct quality before heavy marketing i...
2024-10-0237 min
Own ItAI Meets Real Estate Marketing (with Matthew Marx)Matthew Marx isn’t just another tech founder — he’s a game-changer in the world of digital marketing. As the CEO and co-founder of Evocalize, Matthew is on a mission to tear down the barriers between small businesses and the kind of high-performance marketing only giants like Amazon used to pull off. With a background in engineering and a relentless drive to simplify the complex, he’s empowering real estate agents to automate their marketing and focus on what they do best: closing deals. What You’ll Learn About: Simplified Marketing: Discover how Evocalize lets you focus on clo...
2024-10-0135 min
The Local Marketing LabStrategies to stay top of mind in local markets with Erin LevzowIn this episode of the Local Marketing Lab, we explore a crucial question: How can businesses stay top of mind in local markets? Erin Levzow, a marketing veteran with over 20 years of experience across brands like Museum of Ice Cream, Freebirds, and Wingstop, shares her insights. From digital strategies to community partnerships, Erin unpacks the essential tactics for dominating your local market and driving growth.Key topics discussed in the episode:Effectively use digital marketing channels for local businessesUnderstanding your local audience and marketEngaging content that resonates with local customersLeveraging partnerships with local organizationsData integration in en...
2024-09-2526 min
The Local Marketing LabLocal catering strategies to grow your restaurant with Kelly GroganAre you leaving money on the table by overlooking catering opportunities? In this episode of the Local Marketing Lab, Kelly Grogan, co-founder of Crumbs, shares invaluable local catering strategies to grow your restaurant. With over 20 years of experience in the restaurant industry, Kelly unveils how catering can be a game-changer for local businesses, emphasizing the importance of community engagement and personalized marketing approaches.Here are some topics discussed in the episode around local catering strategies:Create an effective catering menu that’s distinct from your regular offeringsPackaging and presenting catering orders to maximize impactLeveraging existing customers to gr...
2024-09-1826 min
The Local Marketing LabThe mayor of the mile: How to dominate your local market with Sam StanovichAre you ready to become the “mayor of the mile” in your local market? In this episode of the Local Marketing Lab, Sam Stanovich, Senior VP of Development and Alliances at Big Chicken, shares his recipe for dominating your local market. With over 25 years of hospitality experience, Sam dishes out practical strategies to transform your business into a community cornerstone.Here are some topics discussed in the episode around being the mayor of the mile:Effective community engagementHow to collaborate with local businesses for mutual benefitLeveraging chamber of commerce membershipsThe value of supporting local causes and chariti...
2024-09-1132 min
The Local Marketing LabMaster online and offline reputation for local businesses with Shereen QumsiehHow can local businesses effectively manage their online and offline reputation? In this episode of the Local Marketing Lab, Shereen Qumsieh, co-founder and CEO of Akira, shares her insights on mastering reputation management for local businesses. With over 20 years of experience in the tech space, Shereen dives into the critical aspects of turning data into actionable insights, responding to customer feedback, and maintaining accurate business listings.Here are some topics discussed in the episode around mastering your online and offline reputation:Present data as actionable insights rather than overwhelming numbersResponding to both positive and negative online rev...
2024-09-0430 min
The Local Marketing LabImprove customer experience with authentic hospitality with Christian FischerWhat makes a restaurant (or business) unforgettable? In this episode of the Local Marketing Lab, Christian Fischer, a seasoned chef and hospitality expert with over 35 years of experience, shares insights on how to improve customer experience with authentic hospitality. From his journey as a French-trained chef to becoming a consultant and author, Christian unveils the secrets behind creating memorable dining experiences that keep customers coming back.Here are some topics discussed in the episode around how to improve customer experience with authentic hospitality:Create authentic dining experiences that resonate with customersImportance of specialization in menu design an...
2024-08-2830 min
The Local Marketing LabBarbell marketing strategy for restaurant growth with Rev CiancioAre you struggling to balance value offerings with premium items in your restaurant? In this episode of the Local Marketing Lab, Rev Ciancio, a 20-year veteran of the restaurant industry and head of revenue marketing at Branded Strategic Hospitality, reveals the power of the barbell marketing strategy for restaurant growth. Rev shares invaluable insights on leveraging technology, enhancing customer experience, and implementing innovative marketing tactics to drive revenue in today’s competitive landscape.Here are some topics discussed in the episode:Implementation of a successful barbell marketing strategyEffective use of gated WiFi for customer data acquisitionComprehensive rest...
2024-08-2144 min
The Local Marketing LabMaster social media: Secrets to organic growth & local impact with Jonny FowlerAre you struggling to stand out on social media amidst the constant noise and competition? In this episode of the Local Marketing Lab, Jonny Fowler, VP of Business Development at American Financial Network, shares his proven strategies to master social media through organic growth and powerful local impact.Jonny, a 25-year veteran in the mortgage industry, has cracked the code on leveraging social platforms to build an engaged following and drive real business results. In this value-packed conversation, he reveals the secrets to creating content that the algorithms love, building meaningful connections within your local community, and ove...
2024-08-1437 min
The Local Marketing LabBoost repeat customers with training & hospitality with Jason BerkowitzIn this episode of the Local Marketing Lab, we explore the powerful connection between effective training, exceptional hospitality, and repeat customers with Jason Berkowitz, a hospitality veteran and founder of Arrow Up Training. With over two decades of experience spanning more than 50 restaurant openings, Jason shares invaluable insights on how businesses can boost repeat customers with training and create memorable guest experiences. His unique blend of psychology-backed management techniques and creative problem-solving offers a fresh perspective on cultivating customer loyalty in the hospitality industry and beyond.Here are some topics discussed in the episode:The difference bet...
2024-08-0732 min
The Local Marketing LabTransform your local business in 90 days or less with Amber MartinezCan you transform your local business in 90 days or less? In this episode of the Local Marketing Lab, Amber Martinez, Brand President and Operating Partner at JEM Wellness Brands, reveals how she’s done just that throughout her 25-year career in the fitness-wellness industry. She unpacks powerful strategies to transform your local business through grassroots marketing, community engagement, and innovative partnerships.Here are some topics discussed in the episode around transforming your local business:Consistent messaging across multiple marketing channelsHumanizing your brand through social media and community engagementLow-cost, high-impact local marketing tactics for immediate implementationTurn existing custo...
2024-07-3134 min
The Local Marketing Lab3X higher customer spend with next-gen loyalty programs with Matt SmolinAre you tired of lackluster loyalty programs that fail to boost customer spending? In this episode of the Local Marketing Lab, Matt Smolin, co-founder and CEO of Hang, reveals how next-gen loyalty programs are revolutionizing customer engagement. With a background in finance and a passion for problem-solving, Matt shares groundbreaking insights on creating loyalty experiences that drive real results, including the potential for 3X higher customer spend.Here are some topics discussed in the episode around next-gen loyalty programs:The limitations of traditional, points-based loyalty programsHow to create engaging, gamified loyalty experiencesThe importance of personalizationStrategies for con...
2024-07-2420 min
The Local Marketing LabDrive local growth as a hospitality hero with Michael BeckEver wondered what it takes to become a true hospitality hero in today’s dynamic market? In this episode of the Local Marketing Lab, Michael Beck, co-founder and CRO of Popcorn GTM, shares his 30-year journey through the hospitality industry. With a unique blend of culinary expertise and technology, Michael unpacks innovative strategies for driving local growth and building authentic connections in the restaurant world. From AI-powered customer feedback analysis to creative community engagement, this episode is packed with actionable insights for becoming a hospitality hero.Here are some topics discussed in the episode around driving local growt...
2024-07-1733 min
The Local Marketing Lab5+ strategies for building meaningful local connections with Jarrett StanleyIn today’s fast-paced digital world, how can mortgage professionals stand out in their local markets? This episode of the Local Marketing Lab features Jarrett Stanley, the award-winning CMO of Nationwide Mortgage Bankers, who shares his two decades of experience in crafting meaningful local connections. From innovative lead capture techniques to long-term relationship-building strategies, Jarrett unveils the secrets to dominating your local mortgage market.Here are some topics discussed in the episode around building meaningful local connections:Strategies for building meaningful local connectionsProviding value beyond just selling mortgagesLeverage technology to streamline lead capture and nurturingStaying compliant with n...
2024-07-1031 min
The Local Marketing LabCreating consistent content to drive social engagement with Dustin OwenDiscover how creating consistent content to drive social engagement can transform your local marketing strategy. In this episode of the Local Marketing Lab, Dustin Owen, Vice President of East Division Sales at Waterstone Mortgage and host of the Loan Officer Podcast, shares his wealth of knowledge in the mortgage industry. With over 20 years of experience, Dustin reveals how content creation and social engagement have been pivotal in building strong client relationships and driving business growth. His insights offer a fresh perspective on leveraging digital strategies to enhance local marketing efforts in the competitive mortgage space.Topics discussed in th...
2024-07-0341 min
The Local Marketing LabBoost profits with data and a VIP customer experience with Hamed MazroueiHave you ever wondered why most restaurant customers never return after their first visit? It’s a staggering reality that around 70% of diners are one-time visitors, severely impacting profitability and growth. In this episode of the Local Marketing Lab, Hamed Mazrouei, CEO of Milagro, Utiliko, and Vivant, unveils the secret to boosting profits: delivering a VIP customer experience through data-driven personalization.Here are some topics discussed in the episode around delivering a VIP customer experience:The importance of customer retention for restaurant profitability and overcoming thin marginsStrategies for effective communication with customers, including personalization and VIP treatme...
2024-06-2637 min
The Local Marketing LabCreative local marketing tactics to boost sales with Michael UngaroIn this episode of the Local Marketing Lab, Michael Ungaro, CEO of San Pedro Fish Market, shares his journey of transforming a small family-owned seafood shop into a $30 million restaurant empire. With over 40 years of industry experience, he unveils innovative local marketing tactics to boost sales, emphasizing the power of storytelling, community involvement, and adaptability in driving business growth.Here are some topics discussed in the episode around local marketing tactics to boost sales:The power of storytelling and building a brand identity to connect with customersCreative local marketing tactics like direct mail, community involvement, and bus...
2024-06-1933 min
The Local Marketing LabHow user-generated content boosts performance with Allison RandIn this episode of the Local Marketing Lab, Allison Rand, VP of Marketing at YouFit Gyms, reveals the surprising power of embracing imperfect, authentic user-generated content to supercharge your marketing. With over 20 years of experience in the fitness industry, Allison shares strategies that prove user-generated content boosts performance far better than highly-produced, polished creative. Prepare for an eye-opening discussion on fostering community connections, continuous testing, and prioritizing relatability over flawlessness.Here are some topics discussed in the episode around how user-generated content boosts performance:The importance of prioritizing authenticity and user-generated content in marketing campaigns.Strategies for...
2024-06-1227 min
Loan Officer Life: Hustle, Heart and HomeownershipFintech Fridays w/ Matt Marx, CEO EvocalizeSummary
In this episode of FinTech Fridays, Brian Vieaux interviews Matt Marx, the founder of eVocalize.
They discuss eVocalize's journey and its mission to automate highly sophisticated, high-performance marketing programs for local businesses in the real estate and mortgage industries.
They explore the changing landscape of lead generation and the need for digital strategies.
Matt explains how eVocalize's platform helps loan officers build a community of prospective home buyers and leverage data to deliver the right content at the right time. The conversation highlights the scalability of eVocalize's platform for different...
2024-06-0626 min
The Local Marketing LabGet noticed or get left behind: Tips from a mortgage proStruggling to cut through the noise in your local market? In this episode of the Local Marketing Lab, award-winning mortgage professional Tracie Schmidt shares battle-tested tips from a mortgage pro for standing out. With over 20 years of experience, Tracie reveals how she went from a top-performing loan officer to a local marketing powerhouse. Discover the strategies that earned her industry recognition and a loyal following.Here are some topics or tips from a mortgage pro to make sure you get noticed:The importance of building a personal brand and staying visible in your local market.Strategies...
2024-06-0528 min
The Local Marketing LabThe 3 keys to real estate success in any market with Rick HaaseReal estate is a dynamic industry with its fair share of challenges, from fluctuating interest rates to market downturns. In this episode of the Local Marketing Lab, Rick Haase, President at United Real Estate and Chief Operating Officer at United Real Estate Group, reveals the three keys that propelled his brokerage from the 139th largest in the country to the 6th largest in just five years – proving that you can achieve real estate success in any market.Here are some topics discussed in the episode around real estate success in any market:The importance of having a clear...
2024-05-2933 min
The Local Marketing LabBlending the right mix of local marketing tools for franchisees with Dan SokolikIf you’re feeling overwhelmed with the challenge of getting your local marketing to connect with new audiences and engage your community, then you are not alone! In this episode of the Local Marketing Lab, Dan Sokolik, VP of Marketing at Lee’s Famous Recipe Chicken, shares his diverse experience working with major QSR brands like Subway, Domino’s, and McDonald’s. With a background spanning the agency, corporate, and franchise sides, Dan offers a unique perspective on blending the right local marketing tools for franchisees and multi-unit operators.Here are some topics discussed in the episode around loca...
2024-05-2222 min
The Local Marketing LabYour secret local marketing weapon: Brand ambassadors with Elaine PatelWant to boost community engagement and increase brand advocacy? In this episode of the Local Marketing Lab, Elaine Patel, Director of Local Store Marketing at FAT Brands, unveils a powerful secret local marketing weapon — brand ambassadors. With over 20 years of experience working with major brands, Elaine shares game-changing strategies that have propelled FAT Brands’ success across 2,300+ locations.Here are some topics discussed in the episode around your secret local marketing weapon, brand ambassadors:Empowering and equipping front-line employees as brand ambassadors for local marketingBest practices for supporting and motivating brand ambassadorsBenefits of celebrating “local heroes” like teachers, f...
2024-05-1526 min
The Local Marketing LabTips to prioritize the customer experience with Matt WamplerIn today’s competitive landscape, providing an exceptional customer experience is crucial for businesses to thrive. In this episode of the Local Marketing Lab, Matt Wampler, an award-winning former franchisee turned tech founder of ClearCOGS, shares tips to prioritize the customer experience for driving growth.Here are some topics discussed in the episode around how to prioritize the customer experience:The importance of building in public and sharing behind-the-scenes storiesPrioritizing exceptional execution and customer experience over excessive marketingThe power of authentic storytelling and transparency in modern marketingLeveraging data and automation to enhance local marketing effortsThe evolution of ma...
2024-05-0822 min
The Local Marketing LabConsistency wins: Proven strategies for local growth with Alec HansonIn this episode of the Local Marketing Lab, Alec Hanson, the Chief Marketing Officer at loanDepot, shares his valuable insights on the power of consistency and authenticity in content creation for local growth. With over 20 years of experience in the mortgage industry, Alec unpacks proven strategies for local growth that have helped him and countless others achieve explosive business growth through content marketing. Alec also shares candid insights on overcoming excuses and embracing change, inspiring you to leverage new marketing channels for increased influence and local growth.Here are some topics discussed in the episode around proven str...
2024-05-0125 min
The Local Marketing LabRethink everything you know about mortgage marketing with Brian VieauxIn this illuminating episode of the Local Marketing Lab, mortgage industry veteran Brian Vieaux shares a fresh perspective on how loan officers can effectively reach and nurture the next generation of homebuyers. With over 34 years of experience and as the COO of FinLocker, Brian offers a wealth of insights on mortgage marketing and how the industry is changing. Learn tips and strategies to foster local connections and build credibility in your community.Here are some topics discussed in the episode around mortgage marketing:Strategies for reaching and nurturing early-journey, first-time homebuyersThe role of local loan officers as tr...
2024-04-2429 min
The Local Marketing LabCrush local digital marketing with AI with Heather CoxIn this eye-opening episode of the Local Marketing Lab, Heather Cox, the owner and operator of Heather Cox Codes, reveals how to crush local digital marketing with AI. With over 15 years of experience in the industry, Heather shares her proven strategies for leveraging AI-powered tools to streamline content creation, optimize local SEO, and stand out in a crowded digital landscape.Here are some topics discussed in the episode around local digital marketing with AI:Leverage Google My Business as a social media platformIncorporate customer-centric keywords into local contentUse AI tools like Canva, CapCut, and custom ChatGPT pro...
2024-04-1731 min
The Local Marketing LabThe power of localized content and creative with Ben FoxIn this episode of the Local Marketing Lab, Ben Fox, the President of ProNexis and head of Customer Experience at Five Star Franchising shares his expertise on the power of localized content and creative in driving local business growth. With experience in sales, marketing, and customer experience across multiple industries, Ben offers a fresh perspective on how businesses can differentiate themselves and outperform their competitors in today’s digital landscape.Here are some topics discussed in the episode around localized content and creative:Strategies for creating authentic, value-driven content that positions your business as a trusted resourceT...
2024-04-1034 min
The Local Marketing LabLocal loyalty: Make customers feel like regulars with Nabeel 🦄In this episode of the Local Marketing Lab, Nabeel 🦄 Alamgir, the founder and CEO of Lunchbox, shares his entrepreneurial journey and invaluable strategies for building a loyal local following for restaurants. With over 15 years of experience in the restaurant industry, Nabeel’s expertise shines through as he unveils the secrets to making customers feel like regulars.Here are some topics discussed in the episode around making customers feel like regulars:Community engagement and local marketing for restaurantsStrategies for converting dine-in and third-party customers to a restaurant’s digital channelsExamples of effective marketing campaigns from other brandsTips for making...
2024-04-0328 min
The Local Marketing LabWin local customers with craveworthy marketing with Gregg MajewskiIn this insightful episode of the Local Marketing Lab, Gregg Majewski, CEO of Craveworthy Brands, shares his expertise and invaluable lessons from over 25 years in the restaurant industry. To make your brand memorable, Gregg unveils powerful strategies that have proven instrumental in driving local growth and customer loyalty.Here are some topics discussed in the episode around craveworthy marketing:Sample your product and get it into customers’ handsStrategies for consistently reaching local businesses and householdsListen to customer feedback and incorporate their preferences into your offeringIdentify and community your brand’s unique value propositionWays to embed your bran...
2024-03-2726 min
The Local Marketing LabLocalization and personalization for brand loyalty with Olga LopateguiIn this episode of the Local Marketing Lab, Olga Lopategui, an expert in restaurant loyalty and rewards programs, shares valuable insights on the importance of localized marketing strategies and personalization for brand loyalty. With over 15 years of experience working with renowned brands like Pizza Hut and TGI Fridays, Olga’s expertise sheds light on the evolving landscape of personalized messaging and the impact it has on driving repeat business in the restaurant industry. Whether you’re seeking to optimize digital marketing channels, launch effective loyalty programs, or manage online reviews, Olga’s insights offer actionable steps for enhancing your marketin...
2024-03-2031 min
Hospitality Huddles014. Mastering the Art of Local MarketingJoin Scot Turner on our latest huddle as he speaks with Justin Ulrich of Evocalize and The Local Marketing Podcast about how to carry out successful local marketing and the lessons he haas learnt from interviewing some of the best in the business.
You can find Justin by visiting his LinkedIn profile below;
https://www.linkedin.com/in/justinculrich/
Find Evocalize: https://evocalize.com/
Listen to The Local Marketing Lab on Spotify
https://open.spotify.com/show/302o07eQ7jETBElW42c8Da?si=XqmPh7LSSp2H0S_Jm6VIpA-----------------------------Hospitality Huddles is brought to you by Auden Hospitality, working with hoteliers to...
2024-03-1959 min
The Local Marketing LabHospitality excellence: Going above and beyond with Tim SweetmanIn this episode of the Local Marketing Lab, Tim Sweetman shares his journey from working at Chick-fil-A to becoming a successful owner and operator, emphasizing the pivotal role of personalized customer experiences in driving local growth. He delves into the transformative power of hospitality excellence and small gestures, highlighting the impact of creating magical moments for customers.Here are some topics discussed in the episode about hospitality excellence:Creating memorable guest experiences through personal touchesFocus on hospitality fundamentals (good food, service, environment)Inviting top guests to special eventsMaking big community impacts with small budgetsGoing above and bey...
2024-03-1334 min
The Local Marketing LabThe art and science of restaurant pricing with Ashwin KamlaniIn this episode of the Local Marketing Lab, we go behind the scenes with Ashwin Kamlani, the revolutionary co-founder of JUICER, to uncover game-changing insights around the art and science of restaurant pricing. Learn how adopting a data-driven pricing strategy powered by location-based competitive intelligence enables restaurants to make smarter decisions that drive higher revenue. We dive into how JUICER leverages advanced technology to provide customized analysis and pricing recommendations tailored to each restaurant’s local market trends and individual menu dynamics.Here are some topics discussed in the episode around the science of restaurant pricing:Disco...
2024-03-0631 min
The Local Marketing LabFrom noodles to NASCAR: Fueling local growth with Cai PalmiterIn this episode of the Local Marketing Lab, Cai Palmiter, the VP of Marketing at JINYA, shares her marketing prowess and secret sauce for fueling local growth. With over two decades of experience in the restaurant and hospitality industry, Cai unveils a treasure trove of insights on how businesses can rev up their local presence, forge unbreakable community bonds, and craft unforgettable marketing campaigns that leave competitors in the dust.Here are some topics discussed in the episode around fueling local growth:Importance of maintaining accurate and consistent online listings across multiple platforms.Strategies for leveraging soc...
2024-02-2835 min
The Local Marketing LabOwn your community: Tips for staying top of mind with Michelle DenogeanIn this captivating episode of the Local Marketing Lab, Michelle Denogean, the Chief Marketing Officer at Side — a brokerage platform for independent real estate agents — delves into her rich 20-year marketing journey across diverse industries. With a strong emphasis on staying top of mind, Michelle unpacks the critical role of mastering your community, deeply understanding the local market, and adopting a tailored marketing strategy for real estate success. She underscores the value of positioning oneself as a local authority, pointing out that everything in real estate is hyper-local, down to the specific neighborhood.Here are some topics discusse...
2024-02-2120 min
The Local Marketing LabDriving growth with unforgettable experiences with Andy NguyenIn this episode of The Local Marketing Lab, Andy Nguyen, the co-founder of Happy Hours Group and owner of over 25 restaurant concepts, shares his unconventional journey in the restaurant industry and his success in driving growth with unforgettable experiences. Through his partnerships with influential figures like rapper Bun B and his ability to tap into social media trends, Andy provides valuable insights into networking, staying ahead in the social media game, and driving traffic and awareness. His experience and creative approach to marketing, influenced by his background in art and fashion, make this episode a must-listen for entre...
2024-02-1422 min
The Local Marketing LabMultiplying your marketing impact with Adam GolombOur guest on this episode of The Local Marketing Lab, is Adam Golomb, CEO of the restaurant chain Primanti Brothers. Adam shares tips for multiplying your marketing impact and emphasizes the significance of creating genuine connections with customers through local marketing. He shares insights about Primanti’s unique approach, including their humorous interactions with guests and their focus on empowering general managers to execute successful initiatives within their communities.Here are some topics discussed in the episode around multiplying your marketing impact:Maximize customer engagement through local marketing strategiesMake a difference in the community with dine-and-donate progr...
2024-02-0728 min
Wisking it allTransforming Marketing Campaigns with Evocalize's Data-Driven ToolsEpisode Notes
In this conversation, we had the opportunity to interview Justin Ulrich, VP of Marketing at Evocalize, a tool that helps automate paid digital local marketing based on local data. Justin shares his marketing journey and how he transitioned to Evocalize. He also discusses successful marketing campaigns and the challenges faced by restaurants in marketing. Justin explains how Evocalize helps restaurants improve their digital marketing effectiveness and reduce time spent on managing ads. He also shares the process of getting set up with Evocalize and the ROI that clients can expect. The conversation concludes with a...
2024-02-0651 min
The Local Marketing Lab5+ tips for meaningful customer engagement with Matt PlappIn this episode of The Local Marketing Lab, Justin is joined by restaurant marketing expert Matt Plapp, CEO of America’s Best Restaurants. With over 20 years of experience working with local restaurants, Matt shares tips for meaningful customer engagement both online and in-store.Here are some topics discussed in the episode around tips for meaningful customer engagement:The power of community-focused social media contentTips for what to post on your business’s social media pagesAutomate messaging workflows to collect customer data and send offersMeaningful in-store customer engagementExamples of restaurants that do social media well and those that do...
2024-01-3131 min
The Local Marketing LabDigital marketing tools to enhance the customer journey with Tony AdamsJoining us in this episode of The Local Marketing Lab is Tony Adams, an entrepreneur with over 20 years of experience across industries like restaurants, real estate, and more. He shares his insights on how to enhance the customer journey with digital marketing tools.Whether launching a new marketing strategy or looking to boost existing efforts, Tony offers tactical advice to help local businesses attract and retain more customers in the digital space. Tune in now to explore how leading with digital enhances that all-important customer journey.Here are some topics discussed in the episode around dig...
2024-01-2439 min
The Local Marketing LabChanging the game with innovative marketing with Shashank ShekharIn this episode of The Local Marketing Lab, Justin Ulrich sits down with Shashank Shekhar, an expert in financial services and mortgage industry marketing. With over 20 years of experience, Shashank provides invaluable insights on driving growth and revenue by constantly adapting and implementing innovative marketing into your strategy.Here are some topics discussed in the episode around innovative marketing:Understanding and anticipating changing consumer preferencesLooking outside your industry for new ideasOvercoming fear of failure to try new thingsThe impact of AI and digital transformation in the mortgage industry.ResourcesConnect with Shashank Shekhar on...
2024-01-1729 min
UNFOCUSED ShowGrowing your franchise through LAUGHTER & GIVING A DAMN - EvocalizeWas invited by Justin Ulrich - Head of Marketing at @evocalize to share my experience marketing for both my restaurants and the franchise companies I advise for.
Thank you Justin and company. I had a lot of fun, and hope it adds incredible insight and value to those we seek to serve!
Follow Justin at @evocalize
This is an excerpt from my regular newsletter Eff Around & Find Out.
Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs.
http://effaround.subs...
2024-01-1233 min
The Local Marketing LabDriving local demand with automated marketing with Matthew MarxIn this episode of The Local Marketing Lab, Justin Ulrich has an energetic discussion with Matthew Marx, CEO of Evocalize, about using automated marketing technology to drive local demand. With over 20 years of experience in tech and digital marketing, Matt provides valuable perspectives. He shares insights on the challenges faced by small business owners in navigating the complex digital marketing landscape and emphasizes the importance of generating demand at the right time and place. By providing real-life examples of successful implementations in the restaurant and real estate industries, Matt offers practical strategies for businesses to drive traffic and engage wit...
2024-01-1028 min
Growth Think TankWhy Transparency Matters in Leadership with Matthew Marx at EvocalizeIn the realm of effective leadership, understanding why transparency matters forms the cornerstone of a thriving organizational culture. Join us on this insightful podcast episode as we delve into the pivotal role of transparency in leadership. Explore why transparency matters not just as a buzzword but as a fundamental principle that fosters trust, engagement, and accountability within teams. Today's guest is Matthew Marx, CEO at Evocalize. Inc Magazine ranked his company #3851 on the 2023 Inc 5000 list. Evocalize provides simple and effective cross-channel digital marketing solutions for franchisees, enabling clients to run local, optimized marketing programs. Matthew shares real-world examples and...
2024-01-0420 min
The Local Marketing LabDigital marketing: The secret ingredient for local growth with Julie WadeIn this episode of The Local Marketing Lab, host Justin Ulrich speaks with Julie Wade, Senior Director of Marketing at Taziki’s Mediterranean Cafe, about a secret ingredient for local growth — digital marketing. With over 15 years in franchise and retail marketing, Julie provides valuable insights on leveraging digital to drive local impact.Here are some topics discussed in the episode around digital marketing, the secret ingredient for local growth:Leveraging Meta’s hyperlocal targeting capabilitiesThird-party delivery partnerships to access new audiencesClean customer data and segmentation for better insightsTracking marketing effectiveness with actionable metricsGrassroots local community marketing and local...
2024-01-0324 min
The Local Marketing LabUnlock growth with awareness and careness 😉 with Paul TranIn this episode of The Local Marketing Lab, Justin Ulrich chats with Paul Tran, the VP of Franchise Development at Roll-Em-Up Taquitos, who brings a wealth of experience and insights from the restaurant and franchise industry. Paul’s journey from running his own restaurant to owning multiple franchise locations and consulting for small businesses highlights his deep understanding of local marketing strategies. He emphasizes the importance of creating awareness and providing care to customers, sharing actionable tips to drive home the significance of consistency, authenticity, and trust in marketing efforts.Here are some topics discussed in the epis...
2023-12-2033 min
The Local Marketing Lab$$$ in the stars: Reviews to revenue with Zack OatesIn this episode of The Local Marketing Lab, Justin Ulrich is joined by Zack Oates, founder and CEO of customer experience platform Ovation, for an energetic discussion on leveraging online reviews and reputation to unlock revenue growth. Zach provides valuable insights into transforming online reviews to revenue and the strategies businesses can employ to improve their online reputation. You’ll learn about the importance of aiming for a high rating of 4.7 to 4.8 with numerous reviews along with the need for a convenient feedback process.Here are some topics discussed in the episode to transform reviews to revenue:...
2023-12-1322 min
The Local Marketing LabMastering the art of local engagement with Steve LieberIn this episode of The Local Marketing Lab, Justin Ulrich chats with Steve Lieber, the VP of Business Development at BurgerFi and Anthony’s Coal Fired Pizza, renowned for his expertise in local marketing and the restaurant industry. The conversation delves into mastering the art of local engagement — the significance of embracing social media, technology, and community engagement for successful restaurant brands.Steve emphasizes the power of social media in reaching niche markets and building connections with customers, highlighting the success of Dave’s Hot Chicken and the impact of influencers like Logan Paul and Mr. Beast. The conver...
2023-12-0641 min
The Local Marketing LabGet involved. Engage locally. Be the Mayor. with Eric KnottDo you want to establish a strong presence for your restaurant within the local community, resulting in a surge of loyal customers? If so, we have the solution you’ve been looking for. Get ready to discover the key to building widespread brand recognition and customer loyalty in your area. In this discussion, our guest, Eric Knott, the Chief Operating Officer of PDQ Restaurants, will reveal the strategies and tactics that will help you achieve this desired outcome. Prepare to unlock the secret to fostering a thriving community and reaping the benefits of increased customer engagement — be the mayor of you...
2023-11-2926 min
The Local Marketing LabData-driven decisions for boosting your local marketing with Carl OrsbournIn this episode of The Local Marketing Lab, we have an illuminating discussion with Carl Orsbourn, co-founder and COO of Juicer and author of the “Delivering the Digital Restaurant” book series. With over 25 years of experience crunching data and driving optimizations for restaurants, Carl provides invaluable insights on data-driven decisions for boosting your local marketing, fostering digital hospitality, and developing thoughtful digital strategies.Here are some topics discussed in the episode related to data-driven decisions:Analyze transaction data patterns at each location to uncover opportunitiesOptimize your Google presence for local SEO through contentRespond quickly and authentically to onli...
2023-11-2225 min
Digital HospitalityShawn Walchef talks The Answer to the Internet with Local Marketing Lab
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.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block} Local Marketing Lab host and VP of Marketing at Evocalize, Justin Ulrich, sat down with Cali BBQ Media co-founder, Shawn Walchef to discuss the importance of creating content. For Walchef, everyone is a creator in this current landscape. “Every single person is a creator. Every sing...
2023-11-1517 min
The Local Marketing LabBe real: Building advocacy through authenticity with Kyle InserraIn this episode of The Local Marketing Lab, Justin Ulrich has an insightful conversation with Kyle Inserra, a restaurant industry veteran turned commercial real estate expert. With over 20 years of experience spanning from high-end kitchens to real estate, Kyle shares his unique perspective building advocacy through authenticity and engaging local marketing.Here are key takeaways listeners can expect to learn from this episode:How to create authentic marketing contentWays to showcase behind-the-scenes business processesTips for understanding your niche target audienceWhy consistency and persistence matter for local outreachThe importance of investing in branding and designR...
2023-11-1524 min
The Local Marketing LabSurprise and delight: the key to local marketing with Geoff AlexanderIn this episode of The Local Marketing Lab, Justin Ulrich has an engaging discussion with Geoff Alexander, President and CEO of Wow Bao and Managing Partner at Lettuce Entertain You. With over 30 years of experience in the restaurant industry, Geoff provides powerful insights on how to surprise and delight your customers and why that’s the key to local marketing.Geoff Alexander focuses on the key to local marketing: surprise and delight. Here are some topics discussed in the episode:Local marketing is all about community engagement – make your brand a positive part of the neighborhood.Focus on...
2023-11-0824 min
The Local Marketing Lab7+ ways to step up your restaurant’s local game with Adam LambWant actionable ways to step up your restaurant’s local marketing game? Tune into this episode of The Local Marketing Lab featuring chef and marketing expert Adam Lamb.With over 30 years of experience, Adam provides authentic, engaging marketing advice to help restaurants better connect locally. Whether you’re a chef, restaurant operator, or marketer, you’ll come away with creative ideas to boost your local presence, attract talent and customers, and ultimately drive growth by better connecting with your neighborhood.Adam Lamb focuses on 7+ ways to step up your restaurant’s local game. Topics discussed during th...
2023-11-0132 min
The Local Marketing LabUsing local partnerships to fuel restaurant growth with Betsy HammIn this episode of The Local Marketing Lab, you’ll hear an engaging conversation between host Justin Ulrich and Betsy Hamm, the CEO of Duck Donuts. With over 22 years of experience in hospitality and restaurant marketing, Betsy shares insights on driving restaurant growth leveraging user-generated content, community partnerships, and consistent local outreach.Learn how to:Apply effective marketing strategies that attract and engage your community.Develop meaningful connections with your community.Leverage the power of local influencers and opinion leaders.Harness the power of word-of-mouth marketing.Focus on delivering exceptional experiences and personalized interactions.
2023-10-2523 min
The Local Marketing Lab5 impactful community engagement tips with Wade AllenIn this episode of The Local Marketing Lab, you’ll join host Justin Ulrich as he sits down with Wade Allen, EVP of Strategic Growth at Costa Vida. Wade shares his insights and experiences on the power of local marketing. He provides 5 impactful community engagement tips businesses can use to effectively connect with their target audience.Learn how to:Stay relevant to your target audience’s interests and needsPersonalize your marketing messages and offers through CRM programsUse digital channels to communicate and engage with your customersSegment messaging and tailor offers to reach different segments of your audien...
2023-10-1824 min
The Local Marketing LabSocial media video: Why authenticity wins with James DuncanAre you looking for effective ways to nurture potential customers, get more leads, and spread brand awareness? Learn how to use social media video to get more business!In this episode of the Local Marketing Lab, James Duncan, director of marketing at Thrive Mortgage, shares how to use social media video to get more business and help you achieve exponential growth. Everyone in the organization can play a part by sharing their own stories and creating videos. With authentic, engaging videos you can educate your audience and naturally drive social media engagement.In this episode, yo...
2023-10-1130 min
The Local Marketing Lab5 must-do local marketing tips to drive growth with Rev CiancioJoining us on the Local Marketing Lab is the “godfather of restaurant marketing” and expert, Rev Ciancio — founder of Handcraft Burgers and Brews, Head of Revenue Marketing at Branded Hospitality Ventures, and founder of Yeah! Management. In this episode, Rev shares his innovative local marketing strategies to help drive ROI by focusing on the customer experience.Rev shares examples around 5 local marketing tips to drive growth for your business to thrive, including:Optimizing your online presenceCapturing customer emailsCrafting targeted promotionsBuilding customer personasCreating consistent valuable content
2023-10-0432 min
The Local Marketing LabThe power of personal branding in local marketing with Krish DhokiaIn the competitive world of real estate and mortgage marketing, building trust and engaging with customers is crucial. Join Justin Ulrich on the Local Marketing Lab podcast with Krish Dhokia, SVP of Marketing and Business Development at Kind Lending, as he reveals the secrets to local marketing success, the power of authenticity, and the importance of a strong online presence.In this episode, you'll learn: Tools for local marketing — specifically in the world of real estate and mortgageHow to add personal branding in local marketing to increase your marketing effectivenessThe balanced blend of traditional and digital ma...
2023-09-2729 min
The Local Marketing LabCreate raving fans in your local community with Scot TurnerScot Turner, the Chief Ambassador at The Burnt Chef Project and the founder of Auden Hospitality, draws from his 20 years of experience in the food and beverage industry within the hotel space to share insights on local marketing strategies to create raving fans in your local community.In this episode, you'll learn: Why tailoring marketing strategies to specific locations can revolutionize your outreach.The art of building and maintaining loyal fans in your local community.The potential of LinkedIn in your B2B marketing endeavors.Tips for using TikTok in personal branding and boosting audience interaction.How...
2023-09-2129 min
The Restaurant Technology Guys Podcast brought to you by Custom Business SolutionsMaximize Local Store Marketing with evocalizeIn this episode, we chat with Matthew Marx, the founder and CEO of Evocalize, a platform that helps local businesses create and run effective digital marketing campaigns. In the show we discuss how Evocalize can help restaurant owners reach more customers, increase their online presence, and grow their revenue. We also talk about the challenges and opportunities of local marketing in the post-pandemic era, and how Evocalize can help businesses adapt and thrive. Tune in to hear some great insights and tips from these two experts in the field of local marketing. Check them out at Local digital marketing t...
2023-09-1847 min
The Local Marketing Lab3 levers to build trust and local marketing success with Nicky LewensonNicky Lewenson, the Chief Revenue Officer at Final Offer, discusses three levers to build trust and local marketing success: transparency, education, and adding value. In this episode, you will be able to: Build trust and local marketing success.Learn how education can optimize your local marketing tactics.Get a clearer understanding of transparency’s benefits in the real estate market and other industries.Grasp how successful local marketing strategies are implemented with Final Offer.Understand the vital role of community engagement in local marketing initiatives.Discover how Atomic Habits can catalyze both personal and marketing growth.
2023-09-1324 min
The Local Marketing LabBuilding buzz: Ignite engagement with unforgettable experiences with Troy HooperIn this episode of The Local Marketing Lab, Troy Hooper, CEO of Pepper Lunch USA, explores the marketing strategies that have contributed to the success of Pepper Lunch. He shares valuable insights on how building buzz can be accomplished through unforgettable customer experiences.In this episode, you will be able to: Learn about Troy Hooper’s path to success, highlighting his passion for the restaurant industry.Understand the strategy and vision behind Pepper Lunch’s focused expansion into North America, ensuring its seat in an uptrend growth trajectory.Attain valuable knowledge from triumphant Asian brands that infl...
2023-09-0628 min
The Local Marketing Lab3 strategies for meaningful customer engagement with Jeremy JulianIn this episode of The Local Marketing Lab podcast, Justin Ulrich interviews Jeremy Julian, an expert in restaurant technology, who shares valuable insights on improving marketing strategies and targeting the right audience. Jeremy emphasizes three key things to implement for meaningful customer engagement and business growth. 1. The importance of understanding and segmenting customers. By tailoring marketing messages to specific customer groups, businesses can effectively resonate with their target audience and drive more traffic and engagement. He emphasizes the need to speak directly to customers' specific needs, whether it's offering a free kids meal on Tuesdays...
2023-08-3028 min
The Local Marketing Lab5 tips to increase restaurant traffic and revenue with Jim TaylorJim Taylor, the founder of BenchmarkSixty and host of the Turning the Table podcast, joined Justin Ulrich for an insightful conversation on the Local Marketing Lab podcast. They discussed effective local marketing strategies for the restaurant industry, with a focus on how to increase restaurant traffic as a key performance indicator.Jim’s expertise in the restaurant industry and his emphasis on grassroots marketing and exceptional customer experiences made this episode a must-listen for restaurant owners and operators in the local market. Jim shared valuable insights, such as the importance of providing great service to encourage repeat busin...
2023-08-2320 min
The Local Marketing LabDigital Storytelling: Be the show, not the commercial with Shawn WalchefJoin us on Evocalize's first episode of the Local Marketing Labs podcast!Listen to our guest, Shawn Walchef, founder of Cali BBQ and Cali BBQ Media, as he reveals the transformative power of digital platforms for storytelling and brand promotion.Here's a glimpse of what you'll learn:1️⃣ Uncover the transformative potential of digital mediums for advertising your narrative and your brand.2️⃣ Learn the ways that videos, especially those that are succinct, captivate and hold the viewer's attention.3️⃣ Overcome anxiety and target creation pace, quantity, and steadiness in your output.4️⃣ Fin...
2023-08-1617 min
Turning the TableMastering Localized Marketing: How Evocalize Transforms Restaurant Campaigns"The one thing that's constant in franchising is that it's always in flux; there's always change happening." ~ Shannon GewinnerAre you tired of spending hours on marketing campaigns that seem to fall flat? Have you heard these myths about localized marketing and personalized campaigns? Let's debunk them together. Myth #1: Localized marketing is only for big businesses with unlimited resources. Myth #2: Personalized campaigns are too time-consuming and require advanced technical skills. Myth #3: These strategies are only effective for online businesses. Join our guest speakers, JR Hopwood and Shannon...
2023-07-1045 min
Turning the Table143: Revolutionizing Hiring Practices featuring Kassandra and Courtney PikeStep Up Your Hiring Game: How to Meet the Demands of Today’s Job Market!In this episode, you will be able to:Tackle the difficulties of locating and keeping staff in the restaurant business.Recognize the significance of tailoring the recruitment process to foster a sense of belonging among restaurant employees.Leverage FlipTable Plus to streamline restaurant operations effectively.Master the art of customizing hiring methods for modern job seekers.Develop a robust team-based environment that’s flexible to the changing demands.My special guest is K...
2023-06-0248 minTurning the Table141: How the Digitization of Restaurants is Affecting the Industry, with Shawn WalchefShawn Walchef of Cali BBQ Media joins Jim Taylor and Adam Lamb in this episode to discuss the current state of the restaurant industry, how digital media is changing things, and how every operator should think about getting the word out.For more info on Shawn, check out:Shawn on LinkedinShawn on PodcastCaliBBQTurning the Table is the most progressive podcast for today's food and beverage industry featuring staff-centric operating solutions for restaurants in the #newhospitalityculture. Join Jim Taylor of Benchmark Sixty and Adam Lamb...
2023-05-1931 min