Shows
The MadTech PodcastExchangeWire on WPP's GroupM Move, TV Upfronts and AI CopyrightIn this episode of the MadTech Podcast, Grainne Reid, John Still, and Mat Broughton come together for an ExchangeWire team discussion looking at the latest headlines in media, marketing and advertising.
They discuss WPP's decision to rebrand GroupM to WPP Media, an anticipated slower TV upfronts season amid the uncertain economic climate, and investors backing start-ups helping the creative industries to sell content to AI groups.
Content referenced during the discussion:
https://www.exchangewire.com/deep-dive/fragmentation-in-ctv/
https://www.exchangewire.com/blog/2024/08/28/can-sports-streaming-knock-out-linear-tv/ 2025-05-1630 min
Programmatic PulseEp.70 | Rachel Smith | Co-Founder & CEO at ExchangeWireThis week Sean is joined by Rachel Smith, Co-Founder & CEO at ExchangeWire.Chapters below 👇00:29 - Career Journey06:33 - Growing ExchangeWire10:01 - The Core Components of EW 12:13 - Simplifying AdTech 20:59 - Importance of Networking // ATS 31:03 - Career Advice 2025-04-2236 min
Unsold PodcastTalking B2B Events with ExchangeWire's Grainne Reid - Unsold PodcastIn this episode of The Unsold Podcast, we dive deep into the world of B2B tech events with Grainne Reid, Head of Marketing at ExchangeWire—one of the most recognized names in media, marketing, and commerce.Events have long been a hub for networking, education, and deal-making, but how are they evolving in the digital-first world? What does it take to plan and execute a global flagship event? And with rising expectations from attendees and sponsors, how do event marketers adapt to industry shifts while maintaining quality and engagement?Grainne brings her insights from ru...2025-03-0550 min
The MadTech PodcastExchangeWire on AI Protests; YouTube TV Measurement; and Media Pulse FindingsOn this team episode of the MadTech Podcast, head of marketing Grainne Reid makes her debut (alongside a funky new theme tune), joined by head of content John Still and research lead Mat Broughton to discuss the latest in media and marketing.
They look at the creative industry protests taking place across the UK over AI copyright proposals; Barb incorporating YouTube daily audience measurement on TV screens in a global first; and optimistic figures from the latest edition of ExchangeWire's Media Pulse report.2025-02-2826 min
The MadTech PodcastThe Big ExchangeWire 2024 Review and 2025 PreviewOn the final MadTech Podcast episode of 2024, ExchangeWire head of content John Still is joined by CEO Rachel Smith and COO Lindsay Rowntree. Wrapping up the year, the team look back on 2024, discussing some of the highlights and moments that shaped the industry. Looking ahead to next year, they make their predictions for ad tech in 2025.
Our report looking at the state of data and tech maturity in APAC can be found here: https://www.exchangewire.com/ewr-reports/the-state-of-data-and-tech-maturity-for-brands-in-apac/ 2024-12-2043 min
The MadTech PodcastExchangeWire on Google vs DOJ Closing Arguments, AI Overviews Reducing Publisher Traffic and ITV’s Potential TakeoverOn this MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by COO Lindsay Rowntree and Mat Broughton, editorial lead to discuss the latest in the media, marketing and ad tech ecosystem. 2024-11-2941 minThe MadTech PodcastExchangeWire on Google’s Competition Chaos, OpenAI as a Potential Future Monopolist and Amazon Prime Video Upping Ad LoadsOn this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and head of content John Still, to discuss the latest in marketing and ad tech. 2024-10-1131 minThe MadTech PodcastExchangeWire on the Rise and Fall of Oracle’s Ad Business, Prime Video’s Partnership with Odeon and Copilot’s New Payment Plan for PublishersOn this ExchangeWire team episode of the MadTech Podcast, COO Lindsay Rowntree is joined by CEO Rachel Smith and Research Lead Mat Broughton to discuss the latest in media, marketing and ad tech.
Today (4th October) is your last chance to vote for The Wires 2024's Ad Tech Personality of the Year and Ad Tech Rising Star. Visit these links to get your votes in:
https://exchangewire.secure-platform.com/a/page/nominate-2024/atpoty-24
https://exchangewire.secure-platform.com/a/page/nominate-2024/atrs-24 2024-10-0440 min
The MadTech PodcastThe MadTech Podcast Special LIVE: Cannes Social 2024In a special live recording of The MadTech Podcast Special at Cannes Social 2024 by ExchangeWire and FirstPartyCapital, ExchangeWire CEO Rachel Smith is joined by Luci Dalgety, global digital sponsorship lead, euronews, Mike Follett, MD, Lumen, and Michael Shang SVP, advertising technologies, StackAdapt, to discuss use of made-for-advertising (MFA) sites and global advertising revenue.2024-06-2123 min
The MadTech PodcastMadTech Daily: Big Tech Regulation Tightens in APAC; Social Video Spend GrowingOn today’s Daily: Big Tech Regulation Tightens in APAC; Social Video Spend Growing; Reddit Rolls Out New Public Data Policy.
Read more on ExchangeWire.com
2024-05-1302 min
The MadTech PodcastSport Design Australia’s Ryan Ellul on Harnessing Sports for Marketing and Investing in Longterm Brand AlignmentIn this special episode of the MadTech podcast, ExchangeWire’s Head of Content John Still is joined by Ryan Ellul, co-founder and Sport, Marketing & Commercial Leader at Sport Design Australia.
2024-05-0921 minThe MadTech PodcastMadTech Daily: TikTok Appeals US Ban; DotDash Does OpenAI DealOn today's Daily, Dot brings you news of TikTok's battle against the ban; DotDash Meredith's deal with OpenAI and broadcaster RTL posting 2.6% YoY revenue growth.
Read more on ExchangeWire.com
2024-05-0902 minThe MadTech PodcastMadTech Daily: Amazon Investing in Singapore, Wayve Receives Massive InvestmentOn today's MadTech Daily, Dot guides you through the news of Amazon's investment in Singapore, Wayve's record-breaking funding and more cuts at Tesla.
Catch all the latest on ExchangeWire.com.2024-05-0701 min
The MadTech PodcastBehave's Lea Karam on EU vs Meta, X's CTV Ambitions and TikTok Lite
On this week's MadTech Podcast, host John Still is joined by ExchangeWire's Lindsay Rowntree and special guest Lea Karam, Consulting Director, Behave, part of Total Media Group
Listen in as they discuss a new investigation into Meta's data collection, X's venture into CTV, and TikTok pulling a rewards feature from their Lite app in the EU.
Get all your latest adtech news, views and insights on ExchangeWire.com
2024-05-0334 minThe MadTech PodcastMadTech Daily: Twitch Launches Short-Form Video Feed; OpenAI and Microsoft Sued by Eight US NewspapersOn today’s MadTech Daily: Twitch Launches Short-Form Video Feed; OpenAI and Microsoft Sued by Eight US Newspapers; WeTransfer to Allow Direct Sales .
Check out all the latest news and views on ExchangeWire.com
2024-05-0202 min
The MadTech PodcastSwapfiets’ Amanda Gandolpho on Demystifying and Communicating Sustainability, Green Values, and Choosing Sustainable PartnersOn this MadTech Podcast special, Aimee Newell Tarín, Editor at ExchangeWire is joined by Amanda Gandolpho, head of brand at Swapfiets. 2024-05-0115 minThe MadTech PodcastMadTech Daily: UK Streaming Service Freely Launches; Amazon Ads Sees 24% Growth;On today's MadTech Daily we've got new about the Uk's latest streaming service, Freely, Amazon Ads growth and Google's advertising relationships.
Check it all out at ExchangeWire.com
2024-05-0102 minThe MadTech PodcastGreen Is The New Black’s Stephanie Dickson on Measuring Environmental Impact, Embracing Sustainability, and Green RegulationsIn this podcast special, Aimee Newell Tarín, Editor at ExchangeWire, talks all things sustainability with Stephanie Dickson, founder and editor-in-chief at Green Is The New Black. 2024-04-2514 minThe MadTech PodcastGoogle Delays Cookie Deprecation; Revolut Explores Advertising OpportunityOn this episode of The MadTech Daily: The Cookieless Can is Kicked Once Again; Revolut Explores Monetising Customer Data; Amazon Launches New Grocery Delivery Subscription Plan; UK Gov Launches AI Advice Pilot
Visit ExchangeWire for all the latest madtech news.
2024-04-2402 minThe MadTech PodcastMadTech Daily: Sky and Paramount in Ad Sales Deal; US Presses for TikTok SaleWelcome to the MadTech Daily podcast; your daily two-minute dose of media and marketing news from ExchangeWire AI. Today, we hear about a new ad sales deal, TikTok facing crunch time, and Meta's Llama 3 release.2024-04-2302 min
The MadTech PodcastThe MadTech Daily: Netflix To Stop Reporting Subscriber Numbers; X Loses Another Major Ad PartnerWelcome to the MadTech Daily podcast; your daily two-minute dose of media and marketing news from ExchangeWire AI. The Daily will bring our daily Digest feature to life, delivering all your essential industry news into your podcast feed every morning.
On today's episode; Netflix to stop reporting subscriber numbers, X loses another major brand advertiser and TikTok launches Notes amid legal wranglings.
Read more here.
2024-04-2202 minThe MadTech PodcastThe MadTech Podcast Special: Co&Co’s Jordan Stachini on Localisation, OOH and Consumer EngagementIn this MadTech podcast special, ExchangeWire’s head of content, John Still, is joined by Jordan Stachini, founder of Co&Co. 2024-04-1726 min
The MadTech PodcastMadTech Podcast: ExchangeWire on Singapore Retail Sales, AI Charges and Uber Eats New FeedOn this week's episode, ExchangeWire CRO Anne-Marie Sheedy, COO Lindsay Rowntree and CEO Rachel Smith chat the boom in Singapore's retail sales, Google considering charging for AI search and Uber Eats adopting a short-form video feed.
📲Get your ExchangeWire news straight to your phone: https://lnkd.in/eW5kFpA2
2024-04-1236 minThe MadTech PodcastThe MadTech Podcast Special: Havas’ Laura Kell on How AI is Changing the Face of AdvertisingIn this special episode of the MadTech Podcast, ExchangeWire’s head of content, John Still, is joined by Laura Kell, chief data and product officer at Havas. They explore how AI technologies are changing the worlds of marketing and advertising.
2024-04-1127 minThe MadTech PodcastThe MadTech Podcast Special: Geradin Partners' Damien Geradin on the Digital Markets Act (DMA)In this episode of The MadTech Podcast Special, Geradin Partners' founding partner Damien Geradin joins ExchangeWire research lead Mat Broughton and CSO Ciaran O'Kane to discuss the EU Digital Markets Act (DMA) and its potential implications on the advertising technology industry.2024-04-0349 min
The MadTech PodcastExchangeWire on BBC Commercialising Podcasts, Big Tech vs the DMA, and Disney's DRAXOn this ExchangeWire team episode of the MadTech Podcast, Mariam Ahmad is joined by John Still and Lindsay Rowntree to discuss the latest in the worlds of media and marketing.
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We're launching a new WhatsApp channel to keep you informed on the latest industry updates, insights, and ATS ticket news.
Click here to join now
2024-03-2833 min
The MadTech PodcastBELOVD’s Marvyn Harrison on Declining Pay-TV Subscribers, Disney’s Merger with Reliance, and TikTok's Clash with Universal MusicIn this MadTech podcast episode, ExchangeWire’s Anne-Marie Sheedy and Ciarán O’Kane are joined by Marvyn Harrison, Chief Vision Officer at BELOVD to discuss the latest in the worlds of media and advertising. 2024-03-0825 min
The MadTech PodcastBettys & Taylors of Harrogate's Dom Dwight Spills the Tea on Brand Authenticity
"The issue with content is that the current ecosystem doesn't prioritise value for everyone - it's a game where a lot of brands have to create a surplus of content to stand any chance of doing well."
On this special episode of the MadTech Podcast, Dom Dwight, director of strategy, insight, innovation & diversification, at Bettys & Taylors of Harrogate, makers of Yorkshire Tea, talks to ExchangeWire's editorial lead, Mariam Ahmad, about all things authentici-tea.2024-03-0624 minThe MadTech PodcastExchangeWire on Walmart’s Retail Media Plans, Google’s Data Driven Deal with Reddit, and Our Reliance on Tech GiantsIn this ExchangeWire team episode of the MadTech podcast, Mat Broughton is joined by Rachel Smith and Lindsay Rowntree to discuss the biggest news in the media, marketing, and commerce industries.
On today’s episode, the team explore Walmart’s plans for retail media and the increasing saturation of the TV/streaming landscape, Google’s data driven deal with Reddit, and our reliance on the biggest tech giants.
2024-03-0140 minThe MadTech PodcastMadTech Podcast Special: Kevel’s James Avery on Retail Media, Walled Garden Platforms and Programmatic at ScaleIn this ExchangeWire MadTech podcast special, Ciarán O’Kane is joined by James Avery, founder and CEO of Kevel, to discuss the retail media ecosystem.
2024-02-2835 min
The MadTech PodcastBountiful Cow's Charlotte Powers on Amazon Prime Jamming Ads, the UK Falling into Recession, and Facebook's £3bn Legal Woes
In this episode of The MadTech Podcast, Charlotte Powers, head of digital, at Bountiful Cow, joins ExchangeWire's Mariam Ahmad and Mat Broughton to discuss Amazon jamming ads into Prime Video, the UK economy falling into recession, and a £3bn legal action given the go-ahead against Facebook.
2024-02-2319 min
The MadTech PodcastGeorge Odysseos - Planet SportIn this episode of The MadTech Podcast, George Odysseos, CCO at Planet Sport, joins ExchangeWire's Anne-Marie Sheedy and Mat Broughton to discuss the biggest news in the media, marketing, and commerce industries. On today's episode, X's exclusive deal with WWE, Google rebranding its AI chatbot, and UK streaming subscriptions declining in Q4 2023.2024-02-1641 min
The MadTech PodcastDexerto's Jonathan Kitchen on Taylor Swift's Music Leaving TikTok, Social Media Trends, and Amazon's New Ad DealExchangeWire’s Mariam Ahmad and Lindsay Rowntree are joined by Jonathan Kitchen, Head of Sales, EMEA at Dexerto, to discuss the biggest news in the ad tech world. Tune in to hear this week’s discussion on Universal Music Group pulling all its music off TikTok, evolving social media usage trends, and Amazon's ad data deal with Reach.2024-02-0928 min
The MadTech PodcastJungle Creations' Anna-Lee Bridgstock on Netflix’s Streaming Smackdown, Amazon Prime Video & the AI Legal SpaceExchangeWire’s John Still and Mat Broughton are joined by Anna-Lee Bridgstock, Executive Director, Data & Product at Jungle Creations, to discuss the biggest news in the ad tech world.
Tune in to hear this week’s discussion on Netflix’s decade-long WWE deal, its rivalry with Amazon on the streaming landscape, and the FTC’s investigation into the intricate web of partnerships among the biggest AI players.2024-02-0230 min
The MadTech PodcastExchangeWire's Industry Review 2024
ExchangeWire’s annual state-of-the-industry report is back and bigger than ever for 2024.
2024 has the potential to be pivotal for the entire media ecosystem. In this special episode of the MadTech Podcast, ExchangeWire's Lindsay Rowntree, Rachel Smith, Ciaran O'Kane and John Still pick their highlights from Industry Review, giving their takes on the eight pillars we see defining the industry this year.
Download your copy now: https://www.exchangewire.com/industry-review/exchangewire-industry-review-2024/
2024-02-0155 min
The MadTech PodcastDigital Willow's Amber Williamson on TikTok Gaining Favour as a Search Engine, Greenwashing in Ads, and Meta's New AIExchangeWire’s Mariam Ahmad and John Still are joined by Amber Williamson, CEO of Digital Willow, to take on the biggest news across media, marketing and ecommerce this week.
This week's stories cover TikTok gaining favour among Gen Z over Google for searches, Australian advertisers taking a stand against greenwashing, and Mark Zuckerberg’s new goal in creating Meta's first Artificial General Intelligence. 2024-01-2627 min
The MadTech PodcastThe MadTech Podcast Special: Attention in AdvertisingIn this special episode of The MadTech Podcast, Richard Ottoy, general manager EMEA, Sharethrough, and Adam Morton, chief product officer, UM London, join ExchangeWire's research lead Mat Broughton to discuss the growth and role of attention within digital advertising.
Following research conducted last year, Ottoy and Morton outline how media buyers are using attention KPIs within their media strategies, and how the use of attention will develop through 2024, considering the flight towards sustainability and the deprecation on the third-party cookie.2024-01-2530 min
The MadTech PodcastZenith's Daniel Sichel on Referral Traffic Decline, AI and Inequality, and Ecommerce RivalsExchangeWire’s John Still and Lindsay Rowntree are joined by Daniel Sichel, Global Digital Performance Lead at Zenith, to take on the biggest news across media, marketing and ecommerce this week.
This week's stories cover the decline in social media referral traffic, AI causing inequality and FedEx's battle with Amazon for delivery supremacy.2024-01-1929 minThe MadTech PodcastAd Tech Evolution: Audigent on Mastering Curation in 2024 and Beyond
"If curation is the answer, then what is the question?"
In this special MadTech Podcast episode, we attempt to answer the question of what exactly curation is, and why it will be such an important component for ad tech in 2024. As the industry seeks to improve the efficiency of the digital advertising sector, could curation address existing issues concerning a lack of transparency and increasing complexity?
Audigent's president, Greg Williams and co-founder and CTO, Matt Griffiths, sit down with ExchangeWire's COO, Lindsay Rowntree, to talk about the evolving importance of curation across the entire ad tech...2024-01-1740 minThe MadTech PodcastBe A Bear's Max Maharajh on Cookie Deprecation, Misleading Ads and OpenAI's App StoreBe A Bear's Max Maharajh joins ExchangeWire CEO, Rachel Smith, and COO, Lindsay Rowntree to discuss all the latest from the worlds of media, marketing and commerce.2024-01-1243 min
The MadTech PodcastDigital Advertising in 2024: Who’s in Charge?In an industry which is constantly changing and getting more complex and more competitive, who is calling the shots? Is the power dynamic shifting and whose responsibility is it to shape the future of digital advertising?
In this special episode, Karan Singh from Microsoft Advertising, Simon Peel from Haleon and Michelle Hobbs from Publicis Media join ExchangeWire COO, Lindsay Rowntree, to share their insights and opinions on the evolving consumer expectations on advertisers for better online experiences, the critical need for strong relationships and collaborations across the supply chain, the ongoing importance of privacy, security and transparency, the o...2024-01-1046 minThe MadTech PodcastExchangeWire on Amazon Adding Ads to Prime Video, NYT Suing OpenAI, and E-Commerce Brands Facing HMRC Tax ReportingIt was a content team special on this week's episode of The MadTech Podcast - ExchangeWire's research lead Mat Broughton and editorial lead Mariam Ahmad join head of content John Still to discuss Amazon's ad-tier Prime Video service; New York Times sueing OpenAI and Microsoft for copyright infringement; and, the UK government's new policy requiring e-commerce platforms to report user earnings to HM Revenue.2024-01-0528 min
The MadTech PodcastExchangeWire's 2024 Predictions SpecialIn the final episode of the year, ExchangeWire's Rachel Smith, Lindsay Rowntree and Ciarán O'Kane give their thoughts on what's going to make big news in 2024.
Thanks for listening this year - we'll be back in the new year with all the latest from the worlds of media, marketing a commerce.2023-12-2248 minThe MadTech PodcastR3's Penelope Siraj on Google's Epic Lawsuit, Greenwashing, and Content ModerationExchangeWire's John Still and Rachel Smith are joined by Penelope Siraj of R3 for this week's MadTech Podcast. Tune in as they discuss three news stories, all with a legal angle and far ranging ramifications for the media industries.2023-12-1540 minThe MadTech PodcastExchangeWire on Meta's $600M competition damages claim, brand hesitation surrounding Threads, and Spotify layoffsOn this week's episode of The MadTech Podcast, ExchangeWire's editorial lead Mariam Ahmad and head of research Mat Broughton join head of content John Still to discuss Meta facing a $600M competition damages claim in Spain; Thread's potential in carving out a niche as advertisers desert X; and Spotify's mass layoffs.2023-12-0823 min
The MadTech PodcastMastercard's Snigdha Nandan on United Airlines, Black Friday, and GoogleOn this week's episode of the MadTech Podcast, Snigdha Nandan, director digital and social marketing APAC, Mastercard, joins ExchangeWire's research lead Mat Broughton and COO Lindsay Rowntree to discuss United Airlines' mulling targeted ads, record Black Friday online spend, and Google sending 36% of Safari search revenue to Apple.2023-12-0133 min
The MadTech PodcastCriteo's Barry Adams on traffic shaping, sustainability and the programmatic ecosystemIn our latest MadTech Podcast Special, Barry Adams, EVP AdTech Services, Criteo and GM BidSwitch joins ExchangeWire head of content, John Still, to discuss BidSwitch's work, the importance of a sustainable approach and the current state of the programmatic ecosystem as we head into 2024.
Tune in as Adams discusses:
• Ad tech’s carbon footprint and the work being done to curb it
• The industry's readiness for a cookieless future
• The trends, and economic challenges, shaping the ad tech industry
2023-11-2938 min
The MadTech PodcastIris' Richard Hayter on X, YouTube, and OpenAIIn this episode of the MadTech Podcast, Richard Hayter, group creative director at Iris, joins ExchangeWire's CEO Rachel Smith and head of content John Still to discuss allegedly deceptive ads on X, YouTube cracking down on AI-generated videos, and the Sam Altman leadership drama at OpenAI2023-11-2443 minThe MadTech PodcastPurpose Disruptor's Jonathan Wise on Greenwashing, Apple, and AIIn this episode of the MadTech Podcast, Jonathan Wise, co-founder of Purpose Disruptors, joins ExchangeWire's research lead Mat Broughton and editorial lead Mariam Ahmad to discuss alleged greenwashing by water bottle producers, Apple's sustainability marketing, and Meta's restrictions on political ads made with AI.2023-11-1742 minThe MadTech Podcastdentsu's Sonya David on Meta, OpenAI, and NFTsIn this episode of The MadTech Podcast, Sonya David, head of strategy at dentsu Singapore, joins ExchangeWire's head of content John Still and CEO, Rachel Smith, to discuss Meta allowing marketplace sellers to opt out of data sharing, OpenAI's chatbot being trained on new information, and NFT propositions for brands.2023-11-1038 minThe MadTech PodcastTrapo's George Ionut Danifeld on 'Fake OOH' Advertising, Increased Usage on Shopping Apps, and TikTok Shop's ban in IndonesiaIn this episode of The MadTech Podcast, George Ionut Danifeld, CMO at Trapo, joins ExchangeWire's editorial lead Mariam Ahmad and CEO, Rachel Smith, to discuss brands embracing ‘fake out-of-home’, time spent on shopping apps increasing to 26.6 billion hours, and TikTok shopping around for options in the wake of Indonesia's app ban.2023-11-0355 min
The MadTech PodcastExchangeWire on TikTok's 'Out of Phone', Apple's Claims of Carbon Neutrality, and AIOn this week's episode of The MadTech Podcast, ExchangeWire's head of content John Still is joined by COO Lindsay Rowntree and research lead Mat Broughton. Together, the team discusses TikTok's new OOH offering, the EU's response to Apple's claims of carbon neutrality, and calls for AI firms to be made liable for any harm they cause to brands and marketers.2023-10-2735 minThe MadTech PodcastExchangeWire on Privacy Sandbox; Antitrust; and FASTOn this week's episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith and CSO Ciarán O'Kane join research lead Mat Broughton to discuss the upcoming rollout of Google's Privacy Sandbox; proposed antitrust measures to level the ad tech playing field; and UK households turning to free-ad supported TV (FAST).2023-10-2044 min
The MadTech PodcastU of Digital's Shiv Gupta on Stopping Ad Fraud, Meta's Ad-Free Tier and the Microsoft Activision DealIn this episode of The MadTech Podcast, Shiv Gupta, founder at U of Digital, joins ExchangeWire's John Still and Ciarán O'Kane to discuss the staggering ad fraud statistics, Meta's plan to introduce an ad-free tier in the EU and Microsoft finally sealing the deal with Activision.2023-10-1340 min
The MadTech PodcastGeorgina Bramall, GiffGaffIn this episode of The MadTech Podcast, Georgina Bramall, marketing strategy director at GiffGaff, joins ExchangeWire's editorial lead Mariam Ahmad and research lead Mat Broughton to discuss IAB Europe's new guidelines for retail media networks, UK broadcasters' new CTV venture, and authors taking legal action against OpenAI.
2023-09-2925 min
The MadTech PodcastRitu Lakhanpal, McCann World GroupOn this week's episode of the MadTech Podcast, Ritu Lakhanpal, managing partner, McCann World Group, joins ExchangeWire research lead Mat Broughton and CEO Ciarán O'Kane to discuss Unilever's initiative for tackling 'greenhushing', Indonesia's plan to ban social commerce, consumers' trust in ads, and more.2023-09-2243 minThe MadTech PodcastThe MadTech Podcast Special: Ad Tech Trends & the Data Landscape Across APAC and Beyond
In this special episode of The MadTech Podcast, Kristina Prokop, chief operating officer and co-founder of Eyeota, joins ExchangeWire's editorial lead, Mariam Ahmad, to discuss the big data question.
Together, Kristina and Mariam discuss what a cookieless future could look like for ad tech, including within APAC, first-party alternatives, targeting a lack of attention, and what Kristina is looking forward to most at ATS Singapore 2023.
2023-09-2021 min
The MadTech PodcastTessa Conrad, TBWA\AsiaOn this week's episode of the MadTech Podcast, Tessa Conrad, head of innovation at TBWA\Asia, joins ExchangeWire head of content John Still and CSO Rachel Smith to discuss long-form versus short-form video, the debate sparked by Gymbox's fake ad, marketers' declining interest in TV, and more.2023-09-1545 minThe MadTech PodcastThe MadTech Podcast Special: Brian Wieser on Advertising’s Biggest OpportunitiesIn this latest MadTech Podcast Special, Brian Wieser, founder of Madison and Wall, joins ExchangeWire CSO Ciarán O'Kane and head of content John Still to discuss how current economic factors are impacting advertising, the retail media opportunity, the future of TV content, and more. 2023-09-1349 min
The MadTech PodcastMatt Bennathan, ZeotapOn this week's episode of the MadTech Podcast, Matt Bennathan, senior vice president, global data at Zeotap, joins ExchangeWire research lead Mat Broughton and COO Lindsay Rowntree to discuss Infillion buying MediaMath, TikTok's mixed growth, UK AI law, and more.2023-09-0852 min
The MadTech PodcastThe MadTech Podcast Special: Building a Better Internet and Advertising IndustryIn this latest MadTech Podcast Special, Yahoo's John McNerney and Matt Farrington join ExchangeWire head of content John Still to discuss how ad tech is evolving, the industry's biggest challenges and how to approach them, and what they're looking forward to most at ATS Singapore 2023.2023-09-0626 min
The MadTech PodcastExchangeWire on "Choice Fatigue", GPTBot, and Telcos v StreamersOn this week's episode of the MadTech Podcast, ExchangeWire head of content John Still is joined by COO Lindsay Rowntree and CEO Rachel Smith to discuss Anne-Marie Sheedy and research lead Mat Broughton to discuss viewing "choice fatigue", publishers blocking OpenAI's GPTBot, and telcos pushing for streamers to cover data costs.2023-09-0138 min
The MadTech PodcastExchangeWire's Industry Review 2024 Launch
Industry Review is back for 2024. In this podcast, we discuss the eight key pillars that will define media, marketing and commerce in 2024, globally.
Listen in as John Still, Rachel Smith, Lindsay Rowntree and Ciaran O'Kane discuss the trends that we see as key to the year ahead, and the hurdles the industry will need to overcome to realise these opportunities.
The pillars:
AI
Future of TV
Post-cookie Technology
Attention
Retail Media
Curation
Sustainability and DEIB
Gaming
We'd love to have your input. Want to get involved in Industry Review 2024? Email sales@thewirecorp.com for...2023-08-2542 min
The MadTech PodcastJames Florence, Immediate MediaOn this week's episode of the MadTech Podcast, James Florence, head of advertising technology, Immediate Media, joins ExchangeWire CRO Anne-Marie Sheedy and research lead Mat Broughton to discuss Disney+, made for advertising (MFA) sites, X, and more.2023-08-1831 min
The MadTech PodcastAbtin Fanaeian, QuantcastOn this week's episode of The MadTech Podcast, Abtin Fanaeian, chead of market expansion (Asia) at Quantcast, joins ExchangeWire CEO Rachel Smith and research lead Mat Broughton to discuss search ad spend, attention, retail media, and more.2023-08-1152 min
The MadTech PodcastExchangeWire on UK Ad Spend, Linear TV's Decline, and DoubleVerify Buying ScibidsOn this week's episode of The MadTech Podcast, ExchangeWire's CEO Rachel Smith and CSO Ciarán O'Kane join head of content John Still to discuss the AA/WARC's revised ad spend forecast, the future of TV as linear declines, and DoubleVerify's acquisition of Scibids.2023-08-0432 min
The MadTech PodcastErfan Djazmi, MediahubOn this week's episode of The MadTech Podcast, Erfan Djazmi, chief digital officer EMEA at Mediahub, joins ExchangeWire editor Mariam Ahmad and head of research Mat Broughton to discuss AI leaders' safety commitments, Indonesia's new crypto exchange, the future of NFTs, and more.2023-07-2840 min
The MadTech PodcastAdam Foley, Bountiful CowOn this week's episode of The MadTech Podcast, Adam Foley, CEO of Bountiful Cow, joins ExchangeWire staff writer Hannah Dillon and head of content John Still to discuss new AI start up xAI, the latest updates on Microsoft's planned acquisition of Activision Blizzard, Disney's potential TV sell off, and more.2023-07-2132 min
The MadTech PodcastJeremy King, Festival of MediaJeremy King, CEO of Festival of Media, joins ExchangeWire CRO Anne-Marie Sheedy and COO Lindsay Rowntree to discuss the YouTube's threat to ad blocker users, OpenAI's new "Superalignent" team, how Threads might affect Twitter, and more.2023-07-1445 min
The MadTech PodcastHannah Buitekant, Mail Metro MediaHannah Buitekant, managing director of digital, Mail Metro Media, joins ExchangeWire editor Grace Dillon and head of content John Still to discuss the ANA's finding that a fifth of ad spend goes to made-for-advertising websites, RTL and The Trade Desk's addressable TV partnership, the rise of retail media, and more.2023-07-0734 min
The MadTech PodcastJay Richards, Imagen InsightsOn this week's episode of The MadTech Podcast, Jay Richards, co-founder of Imagen Insights, joins ExchangeWire CEO Rachel Smith and staff writer Hannah Dillon for an in-depth discussion on Gen Z. In this podcast, Richards, Smith, and Dillon explore the impact of social media on Gen Z, emerging trends amongst the cohort, and their evolving relationship with technology.2023-06-3054 minThe MadTech PodcastNathalie Nahai, web psychologist and authorWeb psychologist and author Nathalie Nahai joins ExchangeWire editor Grace Dillon and research lead Mat Broughton to whether 'Twitter 2.0' will take off under new CEO Linda Yaccarino, with philosophical implications of using AI for creative pursuits, shifts in news consumption, and more.2023-06-2358 min
The MadTech PodcastBayyina Black, R/GABayyina Black, global director, sustainability and impact at R/GA, joins ExchangeWire CEO Rachel Smith and research lead Mat Broughton to discuss the importance of ESG in the agency selection process, why authenticity is imperative to DEI, and the evolution of content strategies.2023-06-0954 min
The MadTech PodcastCharlotte Thomson, Copa90Charlotte Thomson, head of women's football at Copa90, joins ExchangeWire's head of content John Still and COO Lindsay Rowntree to discuss DAZN's UWCL YouTube channel, Burnley FC Women's use of TikTok, the Women's World Cup broadcasting rights, and more.2023-06-0243 min
The MadTech PodcastThe MadTech Podcast Special: CTV as an Effective Marketing EnvironmentIn this The MadTech Podcast Special, Konrad Feldman, co-founder and CEO, Quantcast, and Grace Bailey, senior agency and digital marketing manager at Auto Trader, join ExchangeWire CEO Rachel Smith to discuss the wider CTV ecosystem, the effectiveness of the channel, and the technology available to make the most of it.2023-05-2636 min
The MadTech PodcastJosh Sternberg, Morning BrewJoshua Sternberg, executive editor, Morning Brew, joins ExchangeWire's head of content John Still and CEO Rachel Smith to discuss Linda Yaccarino's appointment as Twitter CEO, the sale of Vice Media after it files for bankruptcy, and identity as a targeting tool.
2023-05-1953 min
The MadTech PodcastRob Beeler, Beeler.TechOn this week's episode of The MadTech Podcast, Rob Beeler, founder and CEO, Beeler.Tech, joins ExchangeWire research lead Mat Broughton and CEO Rachel Smith to discuss TikTok's Pulse Premier, The Guardian licensing its IP for contextual targeting, the CMA's AI probe, and more.2023-05-1248 min
The MadTech PodcastExchangeWire on Anti-Tracking, the CMA's Microsoft-Activision Ruling, and UK Ad SpendOn this week's episode of The MadTech Podcast, ExchangeWire's CSO Ciarán O'Kane and head of content John Still join staff writer Hannah Dillon to discuss Apple and Google's draft anti-tracking specification, the CMA blocking Microsoft's deal to buy Activision Blizzard, and the AA/WARC's downward forecast for UK ad spend.2023-05-0526 min
The MadTech PodcastPatrick Kelly, ITVOn this week's episode of The MadTech Podcast, Patrick Kelly, head of digital, ITV Commercial, joins ExchangeWire COO Lindsay Rowntree and CEO Rachel Smith to discuss UK brands' reliance on third-party cookies, Newsworks' 'Trust Calculator' for brands and agencies, and the demand for increased streaming ad options amongst US viewers.2023-04-2855 min
LabTalks: The Non-Fungible PodcastLabTalks: Web3 Insights & Attitudes Report, ExchangeWireFor this week's podcast we are back with the Alkimi OG's: Ben, Chorley & Chandru, to discuss the recent industry report by ExchangeWire, hosted on the Alkimi-sponsored Web3 Hub. The trio digest the key findings, discuss the current attitudes towards Web3 in the media, and finally, how they see the future of industry adoption.Check out the ExchangeWire Attitudes & Insights Report around Web3 & Media: https://www.exchangewire.com/insights-and-attitudes/web3-in-media/2023-04-2731 min
The MadTech PodcastJo Redfern, Content StrategistOn this week's episode of The MadTech Podcast, content strategist Jo Redfern, joins ExchangeWire staff writer Hannah Dillon and head of content John Still to discuss the recovery of SVOD subscriptions in the UK, Google's move into the FAST space, Netflix's advancement into gaming, and more.
2023-04-2144 min
The MadTech PodcastHarriet Kingaby, Conscious Advertising NetworkOn this week's episode of The MadTech Podcast, Harriet Kingaby, co-founder of the Conscious Advertising Network, joins ExchangeWire senior editor Mat Broughton and CEO Rachel Smith to discuss Meta's introduction of a personalised ad opt out, concerns around TikTok's impact on young people, the AOP calling out data scraping, and more.2023-04-1452 min
The MadTech PodcastAmina Folarin, Oliver AgencyOn this week's episode of The MadTech Podcast, Amina Folarin, chief executive officer, UK group, at Oliver Agency, joins ExchangeWire editor Grace Dillon and head of content John Still to discuss how brands are experimenting with Web3, the importance of live events, and more.2023-04-0728 min
The MadTech PodcastDan Calladine, dentsuOn this week's episode of The MadTech Podcast, Dan Calladine, head of media futures at dentsu, joins ExchangeWire editor Grace Dillon and senior editor Mat Broughton to discuss the AVOD revenue growth, concerns around chatbot misinformation, the state of the metaverse, and more.2023-03-3144 min
The MadTech PodcastThe MadTech Podcast Special: SCMP's Kevin Huang on Data, Transparency and Quality JournalismSouth China Morning Post's Chief Operating Officer, Kevin Huang, joins ExchangeWire's John Still to discuss how the 120-year old publisher has made waves in a digital world.
In this episode, Huang dives into the importance of adaptability in a digital world, accuracy and quality journalism, and how data can be used to rebuild trust in mainstream media outlets.
2023-03-2227 min
The MadTech PodcastThomas Walters, Billion Dollar BoyOn this week's episode of The MadTech Podcast, Thomas Walters, founder and Europe CEO of Billion Dollar Boy, joins ExchangeWire staff writer Hannah Dillon and head of content John Still to discuss the UK's creative sector, HSBC rescuing SVB UK for £1, Spotify's shift towards discoverability, and more.2023-03-1734 minThe MadTech PodcastThe MadTech Podcast Special: Generative AI and CreativityIn this special edition of The MadTech Podcast, Nick Pringle, SVP executive creative director at R/GA, joins ExchangeWire's John Still to discuss what the recent surge in Generative AI may mean for the ad industry, focusing on what the emerging technology could mean for creativity.2023-03-1524 min
The MadTech PodcastLaura Wade, EssencemediacomOn this week's MadTech Podcast, Laura Wade, EssenceMediacom's VP, content and innovation EMEA, joins ExchangeWire head of content John Still and COO Lindsay Rowntree to discuss sustainability within the ad tech industry, focusing on consumer demands around ESG in the UK, Walmart's foray into tech, Character.AI's $1bn valuation and more.
2023-03-1051 min
The MadTech PodcastThe MadTech Podcast Special: The Evolution of Digital Supply ChainsOn our twenty-fourth edition of The MadTech Podcast Special, Emma Newman, chief revenue officer, EMEA at PubMatic joins ExchangeWire head of content John Still. Together, Newman and Still discuss digital supply chains, covering issues including efficiency, transparency, and the key challenges impacting digital supply chains in ad tech.
2023-03-0831 min
The MadTech PodcastAlex Wright, Channel 4On this week's MadTech Podcast, Alex Wright, programmatic and platform leader at Channel 4, joins ExchangeWire senior editor Mat Broughton and CEO Rachel Smith to discuss digital TV overtaking linear, Netflix refunding advertisers, AWO's single consent proposal, and more.2023-02-2443 min
The MadTech PodcastThe MadTech Podcast Special: Data Innovation in Mobile AppsOn our twenty-second edition of The MadTech Podcast Special, Giovanni Brusetti, director, digital marketing and products at Johnson & Johnson, joined ExchangeWire head of content John Still to discuss in-app activation, the power of data and innovation in mobile.2023-02-2230 min
The MadTech PodcastLindsay Rowntree and Ciarán O'Kane ExchangeWireOn this week's MadTech Podcast, ExchangeWire COO Lindsay Rowntree and CEO Ciarán O'Kane join head of content John Still to discuss the CMA's opposition to Microsoft's Activision purchase, Criteo looking for a buyer, and Yahoo restructuring their ads business.2023-02-1735 min
The MadTech PodcastBen Tuff, UMWWOn this week's MadTech Podcast, Ben Tuff, chief product manager at UM Worldwide, joins ExchangeWire editor Grace Dillon and CSO Ciarán O'Kane to discuss AI's impact on search, Tencent partnering with Grab, Meta's victory over the FTC, and more.2023-02-1049 min
The MadTech PodcastHien Lane, Hello Health GroupOn this week's MadTech Podcast, Hien Lane, senior vice president, APAC regional partnerships at Hello Health Group, joins ExchangeWire staff writer Hannah Dillon and head of content John Still to discuss Amazon launching a medication subscription service, the ACCC cracking down on undisclosed influencer ads, the DOJ's Google antitrust lawsuit, and more.2023-02-0339 min
The MadTech PodcastCeline Saturnino, Total MediaOn this week's MadTech Podcast, Celine Saturnino, COO of Total Media, joins ExchangeWire editor Grace Dillon and COO Lindsay Rowntree to discuss the relevance of digital ads, TikTok offering to share their algorithms with the US, the latest ISBA and PwC Programmatic Transparency report, and more.2023-01-2743 minThe MadTech PodcastThe MadTech Podcast Special: Demystifying Web3On our twenty-first edition of The MadTech Podcast Special, Women of Web3's Niamh Linehan joined ExchangeWire head of content John Still to discuss what Web3 is, the possibilities it presents, and how Women of Web3 are seeking to make the space more accessible.2023-01-2532 min
The MadTech PodcastAddy Cutts, OracleOn this week's MadTech Podcast, Addy Cutts, regional director, APAC, at Oracle, joins ExchangeWire CRO Anne-Marie Sheedy and CEO Rachel Smith to discuss European telcos' TrustPid, finding the right post-cookie solutions, and Trovo's partnership with Uplify.2023-01-201h 01
The MadTech PodcastSeun Odeneye, MatterkindOn this week's MadTech Podcast, Seun Odeneye, managing director, UK & Ireland at Matterkind, joins ExchangeWire senior editor Mat Broughton and COO Lindsay Rowntree to discuss reports of ChatGPT being integrated into Bing, Meta being barred from using targeted advertising, and Roku launching their own TVs.2023-01-1354 min
The MadTech PodcastDino Myers-Lamptey, The Barber ShopOn this week's MadTech Podcast, Dino Myers-Lamptey, founder of The Barber Shop and co-chair of The Alliance of Independent Agencies joins ExchangeWire editor Grace Dillon and head of content John Still to discuss the duopoly's share of US digital ad revenue, Morocco's plans for new crypto legislation, Shopify's focus on Audiences, and more.2023-01-0643 min
The MadTech Podcast2023 Predictions with ExchangeWireJoin ExchangeWire's Ciarán O'Kane, Rachel Smith, Lindsay Rowntree and John Still in this special end-of-year episode to discover their top predictions for media, marketing and commerce in 2023.2022-12-231h 05