podcast
details
.com
Print
Share
Look for any podcast host, guest or anyone
Search
Showing episodes and shows of
ExchangeWire
Shows
The MadTech Podcast
ExchangeWire on the Warner Bros Bidding Wars and the EU's Moves Against X & Google
In this episode of the MadTech podcast, ExchangeWire co-founder & advisor Ciaran O’Kane and head of content John Still join head of marketing Grainne Reid to look at pivotal changes across media consolidation and transatlantic policy tensions. They discuss Paramount’s move to gazump Netflix’s acquisition of Warner Bros Discovery, US backlash against the EU’s fine on X, and the EU’s investigation into Google’s AI overviews.
2025-12-12
32 min
The MadTech Podcast
T&P’s Shula Sinclair on Meta’s Scam Ads, AI-Driven Retail Growth, and Older Influencer Audiences
In this episode of the MadTech Podcast, Shula Sinclair, chief strategy officer at T&P, joins ExchangeWire editor Aimee Newell Tarín and head of content John Still to discuss the latest surrounding Meta’s fraudulent ads, AI sending traffic and conversions soaring for retailers, and the influencer landscape. They look at a complaint launched by Swedish publishers against Meta, how AI is reshaping consumer habits, and influencer content’s increasing popularity with older viewers.
2025-12-05
25 min
The MadTech Podcast
OAAA's Anna Bager on the Programmatic OOH Transparency Pledge and Omnicon's IPG Acquisition
In this episode of the MadTech podcast, Anna Bager, CEO of the Out of Home Advertising Association of America (OAAA), joins ExchangeWire head of marketing Grainne Reid and COO Lindsay Rowntree to discuss key shifts in programmatic out-of-home and industry consolidation. They look at the OAAA’s Programmatic OOH Transparency Pledge, the growth of the global out-of-home advertising market, and the European Commission’s unconditional approval of the Omnicon-IPG acquisition.
2025-11-28
39 min
The MadTech Podcast
Nicole Pruess on Meta Serving Scam Ads, the Podcasting Landscape, and Transparency in CTV Advertising
In this episode of the MadTech Podcast, Nicole Pruess, freelance presenter and educator at U of Digital, joins ExchangeWire editor Aimee Newell Tarín and COO Lindsay Rowntree. They discuss Meta profiting from fraudulent ads on its platforms, TikTok’s and Netflix’s podcasting push, and transparency in CTV advertising.
2025-11-21
41 min
The MadTech Podcast
digitalAudience and Mediahuis on Data Distribution Across European Marketing & Advertising
In this special episode of the MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Bastiaan Spaans, Chief Commercial Officer at digitalAudience, and Remco Steen, Manager of Advertising Technology at Mediahuis Netherlands, to discuss their companies' latest partnership. They look at data distribution and collaboration between publishers, brands, and agencies, tools like data clean rooms, and how publishers are experimenting with their monetisation strategy.
2025-11-13
34 min
The MadTech Podcast
Reed Smith's Nikki Bhargava on California's AB566 and Data Privacy in Ad Tech
In this special episode of the MadTech Podcast, ExchangeWire’s head of content John Still is joined by Nikki Bhargava, partner at Reed Smith LLP, to discuss the convergence between privacy and ad tech in the US. They look at the California Consumer Privacy Act (CCPA) and the AB566 bill recently signed by governor Gavin Newsom, and what the implementation of opt-out preference signals might look like for both businesses and consumers.
2025-11-12
27 min
The MadTech Podcast
ExchangeWire on Big Tech’s Anticompetitive Behaviour, WPP’s Latest Partnership, and the DSP Wars
In this MadTech Podcast team episode, ExchangeWire editor Aimee Newell Tarín is joined by co-founder & CEO Rachel Smith and COO Lindsay Rowntree. They look at UK broadcasters' appeal to the government to stamp out big tech’s anticompetitive practices, WPP’s partnership with analytics firm Sightly, and the DSP wars between Amazon, Google, and The Trade Desk. They also discuss AI regulation in journalism and publishing, the modularisation of ad tech, and parallels between the DSP wars and the Chinese economy.
2025-11-07
45 min
The MadTech Podcast
ExchangeWire on Ads in Apple Maps, Comcast Linear TV Going Programmatic, and AdCP
In this MadTech Podcast team episode, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and COO Lindsay Rowntree. They look at Apple Maps moving towards ad monetisation, Comcast making their linear TV inventory available programmatically for advertisers, and the launch of the new Ad Context Protocol (AdCP). They discuss Apple’s and Google’s relationships with long tail businesses, the state of the TV landscape for media buyers, and the adoption of ad tech industry standards.
2025-10-31
33 min
The MadTech Podcast
SevenSix Agency's Charlotte Stavrou on Social Media Advertising, Meta's Chatbot Safeguarding, and Skippable Ads on Reels
In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still and Charlotte Stavrou, founder & CEO of SevenSix Agency. They look into global ad spend figures from WARC, Meta implementing safeguards around AI character chatbots for children, and Instagram testing skippable ads in Reels. They also discuss social media algorithms and the dominance of big platforms, the repercussions of AI on children, and the state of creator marketing.
2025-10-24
25 min
The MadTech Podcast
Equativ's Curt Larson on the AI Effect on Consumers and Advertising
In this MadTech Podcast special, ExchangeWire COO Lindsay Rowntree is joined by Curt Larson, Chief Innovation Officer at Equativ, to talk about how AI is changing the way people search, click, and advertise. Following a survey by Equativ on the effects of AI from a consumer perspective, they discuss how the surge in LLMs has influenced consumer needs and behaviour, what this means for advertisers and publishers, and the opportunities it presents for the ad tech industry. See the infographic at: https://www.equativ.com/research/infographic-the-ai-effect-new-habits-fewer-clicks-and-a-changing-ad-landscape
2025-10-23
28 min
The MadTech Podcast
Webtopia’s Daniel Sichel on Google’s CMA Search Trouble, TikTok Cutting Content Moderation, and Reddit's Ad Expansion
In this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by co-founder & CEO Rachel Smith and Daniel Sichel, managing director at Webtopia. They look into Google’s strategic market status and the inclusion of AI search, TikTok’s plans to cut 439 content moderation jobs in London, and Sharb Farjami’s appointment at Reddit. They also discuss regulation in the ad tech ecosystem, the dangers of AI reliance in content moderation, and advertising opportunities in community-led environments.
2025-10-17
36 min
The MadTech Podcast
AI Special with Joris Knetsch of Prose on Pixels: OpenAI’s Sora, DeepSeek, and China’s AI Labelling Law
In this MadTech Podcast AI special, ExchangeWire editor Aimee Newell Tarín and COO Lindsay Rowntree are joined by Joris Knetsch, EVP at Prose on Pixels, APAC. They discuss the opt-out model in OpenAI's video generation platform, Sora, US concerns about Chinese DeepSeek models, and regulations in China's AI landscape. The conversation dives into IP and content rights, notions of privacy and accuracy in Asia and the West, and authentic versus synthetic content.
2025-10-10
29 min
The MadTech Podcast
ExchangeWire on the FTC, OpenAI's Big Week and Spotify Vs AI
In this episode of the MadTech podcast, ExchangeWire head of marketing Grainne Reid is joined by co-founder & advisor Ciaran O'Kane and head of content John Still. They discuss the FTC's finalised ad rules for the Omnicon-IPG acquisition, OpenAI's ad tech growth, and Spotify's new policies to tackle the misuse of AI.
2025-10-03
25 min
The MadTech Podcast
Dentsu's Ellie McDonough on TikTok, AI Search and the TV Industry
In this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by CEO Rachel Smith and Ellie McDonough, programmatic director at Dentsu. They discuss how TikTok's US business could be impacted by investment from the Murdochs, how AI search is harming publishers, and UK broadcasters rejecting the idea that they should partner in order to take on the streaming giants. (Since this podcast was recorded, Trump has signed an executive order stating the terms of a deal to transfer TikTok's US business to a US owner. Rupert Murdoch's investment has also been co...
2025-09-26
32 min
The MadTech Podcast
FirstPartyCapital’s Rich Ashton on Amazon and Google Misleading Advertisers, Amazon Joining Forces with Netflix, and the Latest Ad Tech M&A
In this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still, and Rich Ashton, managing partner at FirstPartyCapital. They look at the US Federal Trade Commission launching an investigation into whether Amazon and Google misled advertisers, and a new partnership which will bring Netflix’s premium ad inventory to Amazon’s DSP, Amazon Ads. They also discuss the latest M&A activity in the ad tech scene, including Bending Spoons’ acquisition of Vimeo, and Vitruvian Partners buying a majority sake in healthcare DSP DeepIntent.
2025-09-19
23 min
The MadTech Podcast
ExchangeWire on Google’s EU Fine and PubMatic Lawsuit plus ATS London 2025 Highlights
In this team episode of the MadTech Podcast, head of marketing Grainne Reid is joined by COO Lindsay Rowntree, head of content John Still, and research lead Mat Broughton. They discuss the latest news surrounding Google, including its €2.95bn (£2.55bn) fine from the EU and the lawsuit brought against it this week by PubMatic. They also discuss highlights from this year’s ATS London, which took place on Tuesday.
2025-09-12
41 min
The MadTech Podcast
Kathryn Bean of Miroma Founders Network on How Advertisers can use TV Fragmentation to their Advantage
In this MadTech Podcast special episode, ExchangeWire editor Aimee Newell Tarín is joined by Kathryn Bean, media planning lead at Miroma Founders Network, to discuss TV fragmentation. Bean will be on a panel at ATS London on Tuesday 9th September discussing the topic further. You're still in time to register for the event here, if you want to catch the discussion. In this podcast episode, Bean expands on: - The current fragmentation of the TV landscape - The biggest challenges advertisers are facing when it comes to fragmentation - How advertisers can use f...
2025-09-08
18 min
The MadTech Podcast
ExchangeWire on Google Dodging Divestiture and a Preview of ATS London 2025
In this team episode of the MadTech Podcast, editor Aimee Newell Tarín is joined by CEO Rachel Smith, and research lead Mat Broughton. They discuss the latest news from this week surrounding Google's antitrust search case, looking at whether the changes the tech giant has been forced to implement will have a significant impact on the ad tech ecosystem, and whether we can still expect a breakup of Google in its ad tech monopoly case. They also look ahead to ATS London next week, revealing what they're most excited about and what will be new at...
2025-09-05
38 min
The MadTech Podcast
Teodora Tepavicharova on Meta Inflating Ad Performance, TikTok’s AI Mandate, and AI Invading Journalism
On this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Teodora (Teddy) Tepavicharova, programmatic strategy at Condé Nast. They discuss Meta inflating its ad performance, TikTok's newly introduced AI mandate for brands selling through the platform, and AI worming its way into journalism.
2025-08-29
31 min
The MadTech Podcast
The MadTech Podcast: Mediahub's Ross Jenkins on Meta AI; Zero-Click Search; and Agencies
In this episode of The MadTech Podcast, ExchangeWire's Aimee Newell-Tarin and Mat Broughton are joined by Ross Jenkins, EMEA and APAC CEO, Mediahub, to discuss Meta's AI restructuring, zero-click search tools, and agency roles in media buying.
2025-08-22
33 min
The MadTech Podcast
MadTech Daily: TikTok AI Mandate, Snapchat's New Location Ads
On today's MadTech Daily: TikTok AI Mandate, Snapchat's New Location Ads and Nielsen Strikes 'Marketing Cloud' Deal With WPP Media's InfoSum Visit: ExchangeWire.com Upcoming event: ATS LONDON, September 9th
2025-08-22
02 min
The MadTech Podcast
“We’re drowning in ads, but at the same time, we’re barely noticing them”: eight&four’s Chloe Singleton on Attention through the Lens of Paid Social
In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Chloe Singleton, performance director at social and content agency eight&four for a conversation about attention through the lens of paid social. Chloe expands on: How attention is reshaping the advertising ecosystem The main benefits for advertisers using attention as a metric for paid social Some of the challenges advertisers are facing when it comes to attention in paid social How attention within the paid social landscape might develop in the coming years
2025-08-20
21 min
The MadTech Podcast
ExchangeWire on the Ad-Supported Streaming Surge and Public Service Broadcasters Under Threat
In this ExchangeWire team episode of the MadTech Podcast, head of marketing Grainne Reid is joined by CEO Rachel Smith, and head of content John Still, to discuss the latest headlines in the TV and streaming landscape. They examine the surge we’re seeing in ad-supported streaming, ITV announcing a new cost-cutting drive as its profits fall, and UK media regulator Ofcom proposing that YouTube should promote videos made by public service broadcasters.
2025-08-01
42 min
The MadTech Podcast
AI Special with eight&four’s Kate Ross: Netflix’s First Use of AI, Meta Against the EU’s AI Code of Practice, and UK AI Audit Standards
In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Kate Ross, co-founder and CEO of agency eight&four, for an AI special looking at the latest headlines surrounding the technology. They discuss Netflix using AI in one of its shows for the first time, Meta resisting the EU's AI code of conduct, as well as the UK's AI audit standards which are due to be launched at the end of the month.
2025-07-25
46 min
The MadTech Podcast
Chris Andrews of Miroma Founders Network on OpenAI Launching a Web Browser, Trust as a Business Driver, and UK Ad Agencies Calling for a Ban on Fossil Fuel Ads
In this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Chris Andrews, head of marketing technology at Miroma Founders Network, to discuss the latest in ad tech, media, and marketing. They look at OpenAI’s decision to launch a web browser, a study which highlights the importance of trust as a business driver, and UK ad agencies coming together to call for a ban on fossil fuel advertising.
2025-07-18
36 min
The MadTech Podcast
Ella Britton of Mediaplus UK on Channel 4's AI Ad, BBC's US Approach and NHS's Less Healthy Foods Rules
On this week's MadTech Podcast, ExchangeWire's John Still and Mat Broughton are joined by Ella Britton, Strategy Director and Head of Creative Planning at Mediaplus UK. Tune in as they discuss Channel 4's AI ad innovation, BBC's potential move to charge US audiences for news and TV content, and how the new NHS Less Healthy Foods rules could impact the ad industry...
2025-07-11
24 min
The MadTech Podcast
RedCircle’s Mike Kadin on the Programmatic Audio Landscape
In this episode of the MadTech Podcast Special, Mike Kadin, founder and CEO, RedCircle, joins ExchangeWire's Mat Broughton to discuss programmatic audio. During the discussion, Kadin reveals: - How programmatic ad tech is evolving within audio according to listener habits - How brands can ensure brand safety and measurable impact across audio - The current and future relationship between creators, advertisers, and audio platforms
2025-07-01
17 min
The MadTech Podcast
dentsu APAC’s Uma Ranganathan on Australia’s Social Media Ban Tech Trial, Ageism in Advertising, and Trading Truces
In this MadTech Podcast episode, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Uma Ranganathan, head of solutions development at dentsu APAC. They discuss the tech trial carried out in Australia as the country moves towards fully implementing a ban on social media platforms for under 16s, the UK's advertising watchdog criticising ageism in ads, and the trading truce between China and the US.
2025-06-27
31 min
The MadTech Podcast
Mediacorp’s Raj Parekh on AI Search Reshaping the Industry, Perplexity Paying Publishers, and UK Broadcasters’ Battle Against the Streaming Giants
In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still and Raj Parekh, head, digital sales at Mediacorp. They discuss how AI search is reshaping the industry, looking particularly at how it's affecting publishers; in the same vein, they look at Perplexity AI's programme for publishers. They also examine UK broadcasters' battle against the streaming giants. To hear more from Raj, join us at ATS Singapore - final tickets available now.
2025-06-20
31 min
The MadTech Podcast
WPP Media’s Kate Scott-Dawkins on the User-Generated Content Boom, the Evolution of Search, and the Rise of Retail Media
In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Kate Scott-Dawkins, president, business intelligence, at WPP Media, to explore key topics from the company’s latest global advertising forecast revealed on 10th June. Kate expands on: What the boom in UGC tells us about consumer preferences How the UGC boom will affect different players in the ad tech ecosystem How potential risks from UGC content can be mitigated How AI-enhanced search is likely to evolve over the next couple of years How AI-enhanced search is affecting the media supply chain Whether there will...
2025-06-18
18 min
The MadTech Podcast
WPP Media’s Kate Scott-Dawkins on the User-Generated Content Boom, the Evolution of Search, and the Rise of Retail Media
In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Kate Scott-Dawkins, president, business intelligence, at WPP Media, to explore key topics from the company’s latest global advertising forecast revealed on 10th June. She expands on: What the boom in user-generated content (UGC) tells us about consumer preferences How the UCG boom will affect different players in the ad tech ecosystem How potential risks from UCG content can be mitigated How AI-enhanced search is likely to evolve over the next couple of years How AI-enhanced search is affecting the media supply chain Whether there will...
2025-06-18
18 min
The MadTech Podcast
Pixels’ Alex Powell on WPP’s Woes, Publishers’ Social Referral Traffic and the Rise of Agency-SPP Partnerships
In this MadTech Podcast episode, ExchangeWire head of marketing Grainne Reid is joined by research lead Mat Broughton and Alex Powell, founder of Pixels, to discuss the latest in ad tech, media, and marketing. They look at Mark Read's decision to step down from his position as CEO at WPP, publishers seeing an increase in referral traffic from social media, and the rise of partnerships between media agencies and supply-side platforms.
2025-06-13
35 min
The MadTech Podcast
The Independent’s Andy Morley on The New Era of Audience Engagement
In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Andy Morley, chief revenue officer at The Independent. They discuss the launch of the publisher’s new content studio, announced at Advertising Week Europe on 2nd April. Morley expands on: The importance of engagement in today’s landscape The strategic vision behind the content studio’s launch The unique opportunities for brands offered by the studio How publishers can leverage the studio’s data and insights to shape content strategies for advertisers How the studio ensures branded content delivers reach and resonance to audiences
2025-06-11
22 min
The MadTech Podcast
Gather’s Christophe Jammet on Meta’s Ad Automation Plans, NYT’s Content Licensing Agreement with Amazon, and YouTube’s Dominance
In this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Christophe Jammet, managing director at Gather to discuss the latest in the media and marketing industries. They look at Meta's plans to fully automate ad creation by the end of 2026, the New York Times' content licensing agreement with Amazon, and YouTube's dominance in the TV landscape.
2025-06-06
29 min
The MadTech Podcast
Sentient Talent’s Sean Halpin on the Ad Tech Job Market, Industry Networking and Standing Out in the Recruitment Process
In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Sean Halpin, founder and managing director at Sentient Talent, and co-founder of the AdTech Connect initiative. Halpin shares a range of insights, expanding on: The current state of the ad tech job market Advice for people trying to find their first job in ad tech How candidates can make themselves stand out in the recruitment process What the AdTech Connect initiative is bringing to the industry
2025-06-03
24 min
The MadTech Podcast
Willow & Jo Consulting's JJ Eastwood on Amazon, Retail Media Partnerships, and ChatGPT
In this episode of TheMadTech Podcast, JJ Eastwood, managing partner, retail media, Willow & Jo Consulting, joins ExchangeWire's Grainne Reid (head of marketing) and John Still (head of content) to discuss the latest in media, marketing, and commerce. They discuss the growth of Amazon's retail media revenue, Nectar and OMG's expanded retail media partnership, and the near-doubling of referral traffic from ChatGPT to publishers.
2025-05-30
36 min
The MadTech Podcast
What's Happening in CTV in APAC?
In this MadTech Podcast Special, ExchangeWire's John Still is joined by OMG's Nina Fedorczuk and Alissa Bantigue to discuss the connected TV (CTV) landscape within the Asia-Pacific (APAC) region.
2025-05-28
29 min
The MadTech Podcast
Spin's Alex Bodini on YouTube's NFL Touchdown, Netflix's New Ad Formats and AI's Impact on Advertising
In this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Alex Bodini, CEO of creative agency, Spin to discuss the latest in media, marketing, and advertising. They look at YouTube winning the rights to the opening game of the 2025 NFL season, new ad formats planned by Netflix which aim to make ad breaks look less like ad breaks, as well as dissecting a claim from Meta that AI is redefining advertising.
2025-05-23
24 min
The MadTech Podcast
ExchangeWire on WPP's GroupM Move, TV Upfronts and AI Copyright
In this episode of the MadTech Podcast, Grainne Reid, John Still, and Mat Broughton come together for an ExchangeWire team discussion looking at the latest headlines in media, marketing and advertising. They discuss WPP's decision to rebrand GroupM to WPP Media, an anticipated slower TV upfronts season amid the uncertain economic climate, and investors backing start-ups helping the creative industries to sell content to AI groups. Content referenced during the discussion: https://www.exchangewire.com/deep-dive/fragmentation-in-ctv/ https://www.exchangewire.com/blog/2024/08/28/can-sports-streaming-knock-out-linear-tv/
2025-05-16
30 min
The MadTech Podcast
Wolt Ads’ Catalina Salazar on E-Commerce Shifts, Strategies Driving Retail Media Success and the Evolving Delivery Market
In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Catalina Salazar, global head of Wolt Ads for a discussion all about retail media and e-commerce.
2025-05-14
15 min
The MadTech Podcast
Media Bounty’s Jake Dubbins on Google’s Ad Tech Monopoly Case and AI Search Engines
In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Jake Dubbins, managing director at Media Bounty, to discuss the latest in ad tech. They examine Google’s ad tech monopoly case in the US, Mark Zuckerberg’s plans for Meta’s AI app, and Google expanding access to conversational AI in Search.
2025-05-09
41 min
The MadTech Podcast
ExchangeWire on Facebook's Publisher Monetisation and Banijay's Potential ITV Tie-up
In this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by Rachel Smith and John Still to discuss the latest in media, marketing and commerce. They look at Banijay Group’s interest in ITV, publishers seeing referral traffic spike on Facebook and the platform’s monetisation offerings, as well as TikTok’s plans to enter the Japanese market.
2025-05-02
28 min
The MadTech Podcast
ExchangeWire on Facebook's Publisher Monitisation and Banijay's Potential ITV Tie-up
In this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by Rachel Smith and John Still to discuss the latest in media, marketing and commerce. They look at Banijay Group’s interest in ITV, publishers seeing referral traffic spike on Facebook and the platform’s monetisation offerings, as well as TikTok’s plans to enter the Japanese market.
2025-05-02
28 min
The MadTech Podcast
the 7Stars’ Adam Chugg on Brand Safety, Shifts in Meta's Moderation and Social Strategy
In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Adam Chugg, head of data and tech at media agency the7stars to talk all things social media. Chugg discusses: The current state of social media New policies shaping the social media landscape Why there’s still value in organic social content How verification can address concerns around trust, authenticity and misinformation What brands and advertisers should prioritise when planning their social strategies
2025-05-01
26 min
The MadTech Podcast
CNN’s Rob Bradley on Chrome’s Cookie Chaos, Google’s Ad Tech Monopoly and Declining Ad Spend
On this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Rob Bradley, SVP of Digital Revenue, Strategy and Operations at CNN to discuss the latest in the media and marketing sectors. They look at the latest news surrounding Google, including the reversal of its plan to eliminate third-party cookies, and the recent ruling that the tech giant has monopolised the digital advertising market. They also discuss declining news ad spend, and the fall in overall marketing budgets for the first quarter of 2025.
2025-04-25
36 min
Programmatic Pulse
Ep.70 | Rachel Smith | Co-Founder & CEO at ExchangeWire
This week Sean is joined by Rachel Smith, Co-Founder & CEO at ExchangeWire.Chapters below 👇00:29 - Career Journey06:33 - Growing ExchangeWire10:01 - The Core Components of EW 12:13 - Simplifying AdTech 20:59 - Importance of Networking // ATS 31:03 - Career Advice
2025-04-22
36 min
The MadTech Podcast
Immediate’s Matt Rance on US Tech Tariff Exemptions, the Fall in Funding for UK Startups, and Meta’s Antitrust Trial
In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Matt Rance, head of commercial data and analytics at Immediate, to discuss the latest in media and marketing. They examine the tech tariff exemptions introduced by Trump’s administration, UK startups considering moving to the US as funding levels fall to a post-pandemic low, and Meta’s antitrust trial in the US over its social media dominance.
2025-04-18
53 min
The MadTech Podcast
Publicis Singapore’s Ci En Lee on TikTok’s US Fate amid Trump’s Tariffs, 'Woke' Marketing, and DeepSeek’s Position in the AI Race
In this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by CEO Rachel Smith and Ci En Lee, media strategist at Publicis Singapore to discuss the latest in the ad tech and marketing landscapes. They examine the latest with the TikTok US ban amidst Trump’s tariffs, the impact ‘woke’ marketing, and DeepSeek’s current position in the global AI race. Hear more from Ci En Lee at ATS Singapore - tickets available now!
2025-04-11
36 min
The MadTech Podcast
R/GA’s Ryan Wareham on How the Agency Landscape is Evolving
In this podcast special, ExchangeWire’s head of content John Still is joined by Ryan Wareham, SVP managing director EMEA at R/GA, to discuss how the agency landscape is evolving. They expand on: The recent shifts that have taken place in the agency landscape How AI is shaping the agency model How AI is aiding creativity The rise of independent agencies What independence means for R/GA and the wider industry
2025-04-09
21 min
The MadTech Podcast
What Happened in Ad Tech in Q1?
In our very first episode of ExchangeWireTV, Grainne Reid, head of marketing, is joined by John Still, head of content, and Mat Broughton, research lead, to discuss some of the major events in the media, marketing, and commerce industries in the first quarter of 2025. Watch the video version here: https://www.exchangewire.com/video-interviews/exchangewiretv-what-happened-in-ad-tech-in-q1/
2025-04-04
40 min
The MadTech Podcast
MNC’s Luke Bristow on Apple’s Streaming Service Losses, Perplexity AI’s Fundraising and Isba’s Responsible Media Guide
On this episode of the MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by research lead Mat Broughton and Luke Bristow, CEO of challenger brand agency MNC to discuss the latest in the media and marketing worlds. They examine Apple’s streaming service losses, Perplexity AI’s efforts to raise funds at USD$18bn (£773m), and the release of Isba’s Responsible Media Guide.
2025-03-28
46 min
The MadTech Podcast
John Wright on the Trends Shaping In-Game Advertising
In this MadTech Podcast special, ExchangeWire research lead Mat Broughton is joined by John Wright, independent strategic advisor and consultant for the gaming industry, to delve into a discussion about the gaming landscape.
2025-03-27
28 min
The MadTech Podcast
U of Digital’s Shiv Gupta on Scope3’s New Platform, Sonos’ Streaming Video Player Cancellation and AI-Powered Shopping Surging
In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Shiv Gupta, U of Digital founder to discuss the latest in the media and marketing industries. They discuss the launch of Scope3’s Agentic Media Platform, Sonos abandoning its plans to release a streaming video player, and new figures which detail the dramatic surge in AI-powered shopping.
2025-03-21
43 min
Unsold Podcast
Talking B2B Events with ExchangeWire's Grainne Reid - Unsold Podcast
In this episode of The Unsold Podcast, we dive deep into the world of B2B tech events with Grainne Reid, Head of Marketing at ExchangeWire—one of the most recognized names in media, marketing, and commerce.Events have long been a hub for networking, education, and deal-making, but how are they evolving in the digital-first world? What does it take to plan and execute a global flagship event? And with rising expectations from attendees and sponsors, how do event marketers adapt to industry shifts while maintaining quality and engagement?Grainne brings her insights from ru...
2025-03-05
50 min
The MadTech Podcast
ExchangeWire on AI Protests; YouTube TV Measurement; and Media Pulse Findings
On this team episode of the MadTech Podcast, head of marketing Grainne Reid makes her debut (alongside a funky new theme tune), joined by head of content John Still and research lead Mat Broughton to discuss the latest in media and marketing. They look at the creative industry protests taking place across the UK over AI copyright proposals; Barb incorporating YouTube daily audience measurement on TV screens in a global first; and optimistic figures from the latest edition of ExchangeWire's Media Pulse report.
2025-02-28
26 min
The MadTech Podcast
Wake The Bear’s Kathryn Bean on TikTok’s E-Commerce Dominance, Channel 4’s Ad Platform Updates and Buzzfeed’s Social Island
On this MadTech Podcast episode, ExchangeWire head of content John Still is joined by research lead Mat Broughton and Kat Bean, head of media at agency Wake The Bear. They discuss TikTok Shop’s huge sales increase in the US, Channel 4’s plan to simplify its ad buying platform along with a relaunch of its streaming offering, and BuzzFeed’s plan to create a new social media platform which aims to counter the negative impacts of the current leading social apps.
2025-02-21
30 min
The MadTech Podcast
Tripadvisor’s Eoin McGregor on Targeted Travel: A World of Opportunities for Advertisers
On this MadTech Podcast travel special, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Tripadvisor’s Eoin McGregor to discuss the opportunities for advertisers within the travel industry.
2025-02-14
22 min
The MadTech Podcast
The Evolution of Independent Agencies
In this edition of The MadTech Podcast Special, Michelle Sarpong, commercial lead at the7stars and Charlotte Powers, head of digital at Bountiful Cow join ExchangeWire research lead Mat Broughton to discuss the key strengths and evolution of independent agencies.
2025-02-12
20 min
The MadTech Podcast
Kevel Acquires Nexta: James Avery and Martin Jensen discuss the deal
So the news is out - Kevel is acquiring Nexta. On this podcast special, James Avery, CEO and founder, Kevel and Martin Jensen, CCO and founder, Nexta, join ExchangeWire's John Still to discuss the deal, what it means to both companies and the state of European ad tech. Tune in to hear: What opportunities the deal offers to both companies Retail media in 2025: what are retail media’s challenges, and how the new proposition fits into the landscape The strength of European ad tech
2025-02-11
16 min
The MadTech Podcast
The News Movement’s Dion Bailey on the Daily Mail’s Strategic Overhaul, Australian Publishers vs Google and the EU’s New AI Laws
In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still and Dion Bailey, co-founder / chief product and tech officer of The News Movement. They discuss the Daily Mail’s plan to carry out a strategic overhaul, two lawsuits being brought against Google by Australian publishers, and new AI laws within the EU.
2025-02-07
29 min
The MadTech Podcast
ExchangeWire on Sky News’ Move to Prioritise Paid Content, OpenAI’s Accusation Against DeepSeek and Nielsen Ending Panel-Only Ratings
On this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by CEO Rachel Smith and COO Lindsay Rowntree to discuss the latest in media and marketing. They look at Sky News’ plan to overhaul its newsroom to create more premium paid content, OpenAI’s claim that DeepSeek used its proprietary models to train its own open-source competitor, and Nielsen’s decision to end its panel-only ratings which have measured TV for decades.
2025-01-31
36 min
The MadTech Podcast
Channel 4’s Charlie Glyn on Netflix vs BBC1, Disney’s Ad Tier Popularity and Meta Terminating DEI Programmes
On this MadTech Podcast episode, ExchangeWire head of content John Still is joined by COO Lindsay Rowntree and Charlie Glyn, ad tech leader at Channel 4 Sales, to discuss the latest in ad tech. They look at Netflix’s audience reach overtaking BBC1’s for the first time, the popularity of Disney’s streaming service’s ad tier, and Meta’s decision to terminate its diversity, equity, and inclusion (DEI) programmes.
2025-01-17
41 min
The MadTech Podcast
Data and Tech Maturity in APAC with Vincent Niou, Skeleton Key
In this MadTech Podcast Special, Vincent Niou of Skeleton Key joins ExchangeWire's John Still to dive into our recent research collaboration, looking at the state of data and tech maturity in APAC. The report is based on a wealth of original quantitative research, gathered through an online survey of 200 brand professionals across four key markets in the Asia-Pacific region: Singapore, Australia, Philippines and Indonesia. • Download the report here. • More about Skeleton Key here. • Further reading here.
2025-01-16
44 min
The MadTech Podcast
Total Media’s Kieren Mills on Reuters’ Partnership with Gannett, Growth in Streaming Advertising and Netflix’s Sports Success
In this MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Kieren Mills, head of broadcast at media agency Total Media to look at the latest in publishing and streaming. They discuss Reuters’ recent partnership with Gannett to launch a new subscription-based content bundle, the growth in the UK streaming advertising market, and Netflix’s first time coverage of two NFL games on Christmas Day at the end of year year.
2025-01-10
24 min
The MadTech Podcast
The Big ExchangeWire 2024 Review and 2025 Preview
On the final MadTech Podcast episode of 2024, ExchangeWire head of content John Still is joined by CEO Rachel Smith and COO Lindsay Rowntree. Wrapping up the year, the team look back on 2024, discussing some of the highlights and moments that shaped the industry. Looking ahead to next year, they make their predictions for ad tech in 2025. Our report looking at the state of data and tech maturity in APAC can be found here: https://www.exchangewire.com/ewr-reports/the-state-of-data-and-tech-maturity-for-brands-in-apac/
2024-12-20
43 min
The MadTech Podcast
Bedrock Platform’s Austin Scott on Brands Changing Agency Remuneration and Growing Global Ad Spend
On this MadTech Daily Episode, ExchangeWire head of content John Still is joined by CEO Rachel Smith and Austin Scott, chief commercial officer and co-founding partner of Bedrock Platform to discuss the latest in ad tech.
2024-12-06
27 min
The MadTech Podcast
ExchangeWire on Google vs DOJ Closing Arguments, AI Overviews Reducing Publisher Traffic and ITV’s Potential Takeover
On this MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by COO Lindsay Rowntree and Mat Broughton, editorial lead to discuss the latest in the media, marketing and ad tech ecosystem.
2024-11-29
41 min
The MadTech Podcast
New Macho’s Fernando Desouches on Breaking Away from Stereotypical Portrayals of Men in Advertising
On this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Fernando Desouches, managing director at BBD Perfect Storm’s New Macho, an agency which focuses on creating brand and cultural transformation. Fernando examines how advertisers can break away from stereotypical portrayals of men in advertising.
2024-11-26
26 min
The MadTech Podcast
Hotspex Media’s Josh Rosen on Google vs the DOJ, Australia’s Social Media Ban for Under 16s and Amazon’s New Haul App
In this MadTech Podcast episode, Aimee Newell Tarín is joined by Mat Broughton and Josh Rosen, president of Hotspex Media to discuss the latest in media, marketing and ad tech. They examine what the future could look like for Google as pressure from the DOJ ramps up*, Australia's social media ban for under 16s in Australia and how this could affect other regions, as well as Amazon's new app which operates with lower prices and longer waits for shipping. *This episode was recorded before the DOJ published its proposed remedies for Google's monopolistic practices. You can...
2024-11-22
27 min
The MadTech Podcast
Movement for an Open Web's James Rosewell on the CMA's Google report and Apple's run in with the DMA
Tune in as James Rosewell joins ExchangeWire's John Still and Rachel Smith to discuss the CMA's latest report on Google’s Chrome Privacy Sandbox and Apple vs the DMA.
2024-11-15
36 min
The MadTech Podcast
US Election Special: Jason Kint on How Trump’s Win Could Impact Ad Tech
In this episode of the MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Jason Kint, CEO of Digital Content Next, to discuss how Donald Trump’s victory in the US election could affect the ad tech landscape.
2024-11-08
35 min
The MadTech Podcast
New Macho’s Fernando Desouches on Improving Portrayals of Masculinity in Advertising
In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Fernando Desouches, managing director at BBD Perfect Storm’s New Macho, an agency which focuses on creating brand and cultural transformation.
2024-11-06
26 min
The MadTech Podcast
Looking to Industry Review 2025: Defining Key Pillars
In this MadTech Podcast episode, John Still is joined by Ciarán O’Kane, Rachel Smith and Lindsay Rowntree to talk about ExchangeWire’s upcoming Industry Review report.
2024-11-01
1h 06
The MadTech Podcast
dentsu's Ganga Chirravuri on the Evolution of Programmatic
On this episode, ExchangeWire's Mat Boughton is joined by Ganga Chirravuri, president product and development, dentsu APAC, to discuss how the advertising industry is evolving, how the programmatic sphere developing and the key strategies brands should adopt to stay competitive
2024-10-31
15 min
The MadTech Podcast
MiQ's Paul Silver on Ad Tech M&A
In this edition of The MadTech Podcast Special, Paul Silver, global president, corporate development, MiQ, joins ExchangeWire research lead Mat Broughton to discuss the recent resurgence in ad tech M&A, and how investment trends in the sector are set to develop going forward.
2024-10-16
24 min
The MadTech Podcast
ExchangeWire on Google’s Competition Chaos, OpenAI as a Potential Future Monopolist and Amazon Prime Video Upping Ad Loads
On this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and head of content John Still, to discuss the latest in marketing and ad tech.
2024-10-11
31 min
The MadTech Podcast
GumGum’s Peter Wallace on Challenges in Digital Advertising
In this podcast episode, ExchangeWire COO Lindsay Rowntree is joined by Peter Wallace, general manager EMEA at GumGum to discuss some of the current industry challenges for advertisers.
2024-10-09
30 min
The MadTech Podcast
ExchangeWire on the Rise and Fall of Oracle’s Ad Business, Prime Video’s Partnership with Odeon and Copilot’s New Payment Plan for Publishers
On this ExchangeWire team episode of the MadTech Podcast, COO Lindsay Rowntree is joined by CEO Rachel Smith and Research Lead Mat Broughton to discuss the latest in media, marketing and ad tech. Today (4th October) is your last chance to vote for The Wires 2024's Ad Tech Personality of the Year and Ad Tech Rising Star. Visit these links to get your votes in: https://exchangewire.secure-platform.com/a/page/nominate-2024/atpoty-24 https://exchangewire.secure-platform.com/a/page/nominate-2024/atrs-24
2024-10-04
40 min
The MadTech Podcast
VML’s Kiessé Lamour on Perplexity’s Advertising Model, TikTok vs Amazon and the FTC’s Scrutiny of Social Media Platforms
In this MadTech Podcast episode, ExchangeWire Editor Aimee Newell Tarín is joined by Head of Content John Still and Kiessé Lamour, Global Head of Media, Commerce at VML to discuss the latest in media, marketing and technology.
2024-09-27
32 min
The MadTech Podcast
ICO's Stephen Bonner on the Importance of Data Compliance
In this podcast special, ExchangeWire's head of content John Still is joined by the Information Commissioner's Office's deputy commissioner to discuss the ICO's recent study around the data compliance of the UK's top 100 websites
2024-09-26
18 min
The MadTech Podcast
Publicis’ Ranga Somanathan on Singapore’s Elections Bill, Google’s Confidential Matching and Financial Audits in Programmatic
On today’s MadTech Podcast, ExchangeWire COO Lindsay Rowntree is joined by CEO Rachel Smith and Ranga Somanathan, Publicis CEO to discuss the latest in media, marketing and tech.
2024-09-20
45 min
The MadTech Podcast
ExchangeWire on Google’s Ad Stack Trial, Online Overtaking TV News and ATS London Highlights
On this team episode of the MadTech Podcast, head of content John Still is joined by CEO Rachel Smith and COO Lindsay Rowntree. Following our ATS London event this week, they look back at highlights from the day as well as discussing news stories regarding Google's ongoing ad stack trial and online finally overtaking TV news for the first time in the UK.
2024-09-13
40 min
The MadTech Podcast
Purple Goat’s Martyn Sibley on Improving Disability Representation in Advertising
In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Martyn Sibley, founder and CEO of Purple Goat, the disability-led and disability-focused marketing agency.
2024-09-09
20 min
The MadTech Podcast
Opti Digital's Olly Aulakh on Global Ad Tech Growth, Yelp vs Google and the Non-Cookieless Future
On this week's MadTech Podcast episode, ExchangeWire COO Lindsay Rowntree is joined by research lead Mat Broughton and Olly Aulakh, CRO at Opti Digital to discuss the latest in media, marketing and tech.
2024-09-06
40 min
The MadTech Podcast
CNN’s Erin Williams on APAC Ad Spend, Google’s Newsrooms Support Deal and Digital News Funding
On this episode of the MadTech Podcast, ExchangeWire Head of Content John Still and COO Lindsay Rowntree are joined by Erin Williams, Sales Director, APAC, CNN to discuss the latest in ad tech. ATS London 2024 is coming up on Wednesday 11th September. Final tickets available now.
2024-08-30
40 min
The MadTech Podcast
Pearl & Dean’s Clare Turner on Netflix’s Dominance, Fox Nearing Super Bowl Ad Sellout and Growth in the UK Media Market
In this MadTech Podcast episode, ExchangeWire Head of Content is joined by CEO Rachel Smith and Clare Turner, Chief Commercial Officer at Pearl & Dean to discuss the latest in media and marketing with a focus on streaming and cinema.
2024-08-23
32 min
The MadTech Podcast
Performics’ Thiago Correa on Apple’s Revised DMA Compliance Plan, Amazon’s Social Commerce Deals and TikTok Solidifying Links to Gaming
In this MadTech podcast episode, ExchangeWire CRO Anne-Marie Sheedy is joined by COO Lindsay Rowntree and Thiago Correa, H&M Lead at Performics, to discuss the latest in media, marketing and tech.
2024-08-16
37 min
The MadTech Podcast
Ryan Pestano on SearchGPT, YouTube’s Q2 Ad Revenue and Oracle’s Privacy Settlement
In this MadTech Podcast episode, ExchangeWire research lead Mat Broughton is joined by COO Lindsay Rowntree and Ryan Pestano, free agent chief product officer, to discuss the latest in the world of ad tech.
2024-08-02
36 min
The MadTech Podcast
Quantcast's Amit Kotecha on Google's Cookie U-Turn
Google have decided not to deprecate third-party cookies in Chrome after all. Quantcast CMO Amit Kotecha joins ExchangeWire COO Lindsay Rowntree to discuss what this means for the industry. Tune in as they cover: • What this really means for the industry • Does this change the privacy landscape? • How brands and publishers will respond • What's next for Google
2024-07-30
26 min
The MadTech Podcast
OMG’s Bharat Khatri on Google’s Cookie U-Turn, Social Commercial Investment in APAC and How Brands can Win on Prime Day
On this episode of the MadTech Podcast, ExchangeWire Head of Content John Still is joined by CEO Rachel Smith and Bharat Khatri, Chief Digital Officer at Omnicom Media Group Asia Pacific to discuss the latest in media and marketing.
2024-07-26
37 min
The MadTech Podcast
ExchangeWire on the Google-DOJ Trial, Axel Springer Breakup Talks and EU Privacy Breaches
On this team episode of the MadTech Podcast, Anne-Marie Sheedy is joined by Ciarán O'Kane and Mat Broughton to discuss the latest in the world of ad tech.
2024-07-19
35 min
The MadTech Podcast
Chapell & Associates’ Alan Chapell on the Ad Tech Law Landscape
In this MadTech Podcast special, ExchangeWire head of content John Still is joined by Alan Chapell, president of Chapell & Associates.
2024-07-03
30 min
The MadTech Podcast
ExchangeWire on Disney’s CPM Cuts, Big Tech Breaching Regulations and APAC’s Ad Market Growth
In this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by John Still and Lindsay Rowntree to discuss the latest news in the world of ad tech.
2024-06-28
24 min
The MadTech Podcast
How will the UK Election Impact Ad Tech?
In this podcast special, ExchangeWire’s CEO Rachel Smith is joined by Stuart Macnaughtan, head of public affairs and sustainability at ISBA, and Chis Walker, head of policy and government affairs for the Advertising Association.
2024-06-26
35 min
The MadTech Podcast
The MadTech Podcast Special LIVE: Cannes Social 2024
In a special live recording of The MadTech Podcast Special at Cannes Social 2024 by ExchangeWire and FirstPartyCapital, ExchangeWire CEO Rachel Smith is joined by Luci Dalgety, global digital sponsorship lead, euronews, Mike Follett, MD, Lumen, and Michael Shang SVP, advertising technologies, StackAdapt, to discuss use of made-for-advertising (MFA) sites and global advertising revenue.
2024-06-21
23 min
The MadTech Podcast
TripleLift’s Airey Baringer on Embracing Programmatic Innovation
In this MadTech Podcast special episode, ExchangeWire’s COO Lindsay Rowntree is joined by Airey Baringer, VP of product management at TripleLift, to discuss embracing programmatic innovation.
2024-06-18
24 min
The MadTech Podcast
MediaCorp's Raj Parekh on the Power of Branded Content
ExchangeWire's head of content John Still is joined by Raj Parekh, head of sales at MediaCorp for a discussion on branded content. On this episode, Raj looks at: • How does branded content compare to traditional advertising? • The importance of trust and engagement, and the value of branded content to audiences • What makes effective branded content • How long-form content competes in a short-form world Tickets are still available for ATS Singapore - get yours now.
2024-06-13
20 min
The MadTech Podcast
ExchangeWire on PayPal’s Ad Network Plans, Ethics Surrounding OpenAI and TikTok’s Future in the US
In this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by Lindsay Rowntree and John Still to discuss the latest in the media and marketing space.
2024-05-31
26 min
The Voiro Podcast
ATS Singapore Takeaway, Twitter, Mean Girls, and The Feds
[Season 5 Episode 5] 🎙️ Uncover the Latest Podcast Episode: "ATS Singapore Takeaway, Twitter, Mean Girls, and The Feds"🌟 Hosted by Anand Gopal, Abash Sinha, and Kavita Shenoy.🌐 In this episode, journey with us as we delve deep into the world of advertising and technology. ATS Singapore left us buzzing with insights, from discussions about the economy to the ever-evolving role of ad spend. We bring you the highlights, offering a unique perspective on the industry's landscape.🌍 Explore the ATS Singapore Expe...
2023-10-06
40 min
LabTalks: The Non-Fungible Podcast
LabTalks: Web3 Insights & Attitudes Report, ExchangeWire
For this week's podcast we are back with the Alkimi OG's: Ben, Chorley & Chandru, to discuss the recent industry report by ExchangeWire, hosted on the Alkimi-sponsored Web3 Hub. The trio digest the key findings, discuss the current attitudes towards Web3 in the media, and finally, how they see the future of industry adoption.Check out the ExchangeWire Attitudes & Insights Report around Web3 & Media: https://www.exchangewire.com/insights-and-attitudes/web3-in-media/
2023-04-27
31 min