Shows
The MadTech PodcastExchangeWire on the Warner Bros Bidding Wars and the EU's Moves Against X & GoogleIn this episode of the MadTech podcast, ExchangeWire co-founder & advisor Ciaran O’Kane and head of content John Still join head of marketing Grainne Reid to look at pivotal changes across media consolidation and transatlantic policy tensions.
They discuss Paramount’s move to gazump Netflix’s acquisition of Warner Bros Discovery, US backlash against the EU’s fine on X, and the EU’s investigation into Google’s AI overviews.
2025-12-1232 minThe MadTech PodcastT&P’s Shula Sinclair on Meta’s Scam Ads, AI-Driven Retail Growth, and Older Influencer AudiencesIn this episode of the MadTech Podcast, Shula Sinclair, chief strategy officer at T&P, joins ExchangeWire editor Aimee Newell Tarín and head of content John Still to discuss the latest surrounding Meta’s fraudulent ads, AI sending traffic and conversions soaring for retailers, and the influencer landscape.
They look at a complaint launched by Swedish publishers against Meta, how AI is reshaping consumer habits, and influencer content’s increasing popularity with older viewers.
2025-12-0525 minThe MadTech PodcastOAAA's Anna Bager on the Programmatic OOH Transparency Pledge and Omnicon's IPG AcquisitionIn this episode of the MadTech podcast, Anna Bager, CEO of the Out of Home Advertising Association of America (OAAA), joins ExchangeWire head of marketing Grainne Reid and COO Lindsay Rowntree to discuss key shifts in programmatic out-of-home and industry consolidation.
They look at the OAAA’s Programmatic OOH Transparency Pledge, the growth of the global out-of-home advertising market, and the European Commission’s unconditional approval of the Omnicon-IPG acquisition.
2025-11-2839 minThe MadTech PodcastNicole Pruess on Meta Serving Scam Ads, the Podcasting Landscape, and Transparency in CTV AdvertisingIn this episode of the MadTech Podcast, Nicole Pruess, freelance presenter and educator at U of Digital, joins ExchangeWire editor Aimee Newell Tarín and COO Lindsay Rowntree.
They discuss Meta profiting from fraudulent ads on its platforms, TikTok’s and Netflix’s podcasting push, and transparency in CTV advertising.
2025-11-2141 min
The MadTech PodcastdigitalAudience and Mediahuis on Data Distribution Across European Marketing & AdvertisingIn this special episode of the MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Bastiaan Spaans, Chief Commercial Officer at digitalAudience, and Remco Steen, Manager of Advertising Technology at Mediahuis Netherlands, to discuss their companies' latest partnership.
They look at data distribution and collaboration between publishers, brands, and agencies, tools like data clean rooms, and how publishers are experimenting with their monetisation strategy.
2025-11-1334 minThe MadTech PodcastReed Smith's Nikki Bhargava on California's AB566 and Data Privacy in Ad TechIn this special episode of the MadTech Podcast, ExchangeWire’s head of content John Still is joined by Nikki Bhargava, partner at Reed Smith LLP, to discuss the convergence between privacy and ad tech in the US.
They look at the California Consumer Privacy Act (CCPA) and the AB566 bill recently signed by governor Gavin Newsom, and what the implementation of opt-out preference signals might look like for both businesses and consumers.
2025-11-1227 minThe MadTech PodcastExchangeWire on Big Tech’s Anticompetitive Behaviour, WPP’s Latest Partnership, and the DSP WarsIn this MadTech Podcast team episode, ExchangeWire editor Aimee Newell Tarín is joined by co-founder & CEO Rachel Smith and COO Lindsay Rowntree.
They look at UK broadcasters' appeal to the government to stamp out big tech’s anticompetitive practices, WPP’s partnership with analytics firm Sightly, and the DSP wars between Amazon, Google, and The Trade Desk.
They also discuss AI regulation in journalism and publishing, the modularisation of ad tech, and parallels between the DSP wars and the Chinese economy.
2025-11-0745 minThe MadTech PodcastExchangeWire on Ads in Apple Maps, Comcast Linear TV Going Programmatic, and AdCPIn this MadTech Podcast team episode, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and COO Lindsay Rowntree.
They look at Apple Maps moving towards ad monetisation, Comcast making their linear TV inventory available programmatically for advertisers, and the launch of the new Ad Context Protocol (AdCP).
They discuss Apple’s and Google’s relationships with long tail businesses, the state of the TV landscape for media buyers, and the adoption of ad tech industry standards.
2025-10-3133 minThe MadTech PodcastSevenSix Agency's Charlotte Stavrou on Social Media Advertising, Meta's Chatbot Safeguarding, and Skippable Ads on ReelsIn this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still and Charlotte Stavrou, founder & CEO of SevenSix Agency.
They look into global ad spend figures from WARC, Meta implementing safeguards around AI character chatbots for children, and Instagram testing skippable ads in Reels.
They also discuss social media algorithms and the dominance of big platforms, the repercussions of AI on children, and the state of creator marketing.
2025-10-2425 minThe MadTech PodcastEquativ's Curt Larson on the AI Effect on Consumers and AdvertisingIn this MadTech Podcast special, ExchangeWire COO Lindsay Rowntree is joined by Curt Larson, Chief Innovation Officer at Equativ, to talk about how AI is changing the way people search, click, and advertise.
Following a survey by Equativ on the effects of AI from a consumer perspective, they discuss how the surge in LLMs has influenced consumer needs and behaviour, what this means for advertisers and publishers, and the opportunities it presents for the ad tech industry.
See the infographic at: https://www.equativ.com/research/infographic-the-ai-effect-new-habits-fewer-clicks-and-a-changing-ad-landscape
2025-10-2328 minThe MadTech PodcastWebtopia’s Daniel Sichel on Google’s CMA Search Trouble, TikTok Cutting Content Moderation, and Reddit's Ad ExpansionIn this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by co-founder & CEO Rachel Smith and Daniel Sichel, managing director at Webtopia.
They look into Google’s strategic market status and the inclusion of AI search, TikTok’s plans to cut 439 content moderation jobs in London, and Sharb Farjami’s appointment at Reddit.
They also discuss regulation in the ad tech ecosystem, the dangers of AI reliance in content moderation, and advertising opportunities in community-led environments.
2025-10-1736 minThe MadTech PodcastAI Special with Joris Knetsch of Prose on Pixels: OpenAI’s Sora, DeepSeek, and China’s AI Labelling LawIn this MadTech Podcast AI special, ExchangeWire editor Aimee Newell Tarín and COO Lindsay Rowntree are joined by Joris Knetsch, EVP at Prose on Pixels, APAC.
They discuss the opt-out model in OpenAI's video generation platform, Sora, US concerns about Chinese DeepSeek models, and regulations in China's AI landscape.
The conversation dives into IP and content rights, notions of privacy and accuracy in Asia and the West, and authentic versus synthetic content.
2025-10-1029 minThe MadTech PodcastExchangeWire on the FTC, OpenAI's Big Week and Spotify Vs AIIn this episode of the MadTech podcast, ExchangeWire head of marketing Grainne Reid is joined by co-founder & advisor Ciaran O'Kane and head of content John Still.
They discuss the FTC's finalised ad rules for the Omnicon-IPG acquisition, OpenAI's ad tech growth, and Spotify's new policies to tackle the misuse of AI.
2025-10-0325 minThe MadTech PodcastDentsu's Ellie McDonough on TikTok, AI Search and the TV IndustryIn this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by CEO Rachel Smith and Ellie McDonough, programmatic director at Dentsu.
They discuss how TikTok's US business could be impacted by investment from the Murdochs, how AI search is harming publishers, and UK broadcasters rejecting the idea that they should partner in order to take on the streaming giants.
(Since this podcast was recorded, Trump has signed an executive order stating the terms of a deal to transfer TikTok's US business to a US owner. Rupert Murdoch's investment has also been co...
2025-09-2632 minThe MadTech PodcastFirstPartyCapital’s Rich Ashton on Amazon and Google Misleading Advertisers, Amazon Joining Forces with Netflix, and the Latest Ad Tech M&AIn this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still, and Rich Ashton, managing partner at FirstPartyCapital.
They look at the US Federal Trade Commission launching an investigation into whether Amazon and Google misled advertisers, and a new partnership which will bring Netflix’s premium ad inventory to Amazon’s DSP, Amazon Ads.
They also discuss the latest M&A activity in the ad tech scene, including Bending Spoons’ acquisition of Vimeo, and Vitruvian Partners buying a majority sake in healthcare DSP DeepIntent.
2025-09-1923 minThe MadTech PodcastExchangeWire on Google’s EU Fine and PubMatic Lawsuit plus ATS London 2025 HighlightsIn this team episode of the MadTech Podcast, head of marketing Grainne Reid is joined by COO Lindsay Rowntree, head of content John Still, and research lead Mat Broughton.
They discuss the latest news surrounding Google, including its €2.95bn (£2.55bn) fine from the EU and the lawsuit brought against it this week by PubMatic. They also discuss highlights from this year’s ATS London, which took place on Tuesday.
2025-09-1241 minThe MadTech PodcastKathryn Bean of Miroma Founders Network on How Advertisers can use TV Fragmentation to their AdvantageIn this MadTech Podcast special episode, ExchangeWire editor Aimee Newell Tarín is joined by Kathryn Bean, media planning lead at Miroma Founders Network, to discuss TV fragmentation.
Bean will be on a panel at ATS London on Tuesday 9th September discussing the topic further. You're still in time to register for the event here, if you want to catch the discussion.
In this podcast episode, Bean expands on:
- The current fragmentation of the TV landscape
- The biggest challenges advertisers are facing when it comes to fragmentation
- How advertisers can use f...
2025-09-0818 minThe MadTech PodcastExchangeWire on Google Dodging Divestiture and a Preview of ATS London 2025In this team episode of the MadTech Podcast, editor Aimee Newell Tarín is joined by CEO Rachel Smith, and research lead Mat Broughton.
They discuss the latest news from this week surrounding Google's antitrust search case, looking at whether the changes the tech giant has been forced to implement will have a significant impact on the ad tech ecosystem, and whether we can still expect a breakup of Google in its ad tech monopoly case.
They also look ahead to ATS London next week, revealing what they're most excited about and what will be new at...
2025-09-0538 minThe MadTech PodcastTeodora Tepavicharova on Meta Inflating Ad Performance, TikTok’s AI Mandate, and AI Invading JournalismOn this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Teodora (Teddy) Tepavicharova, programmatic strategy at Condé Nast.
They discuss Meta inflating its ad performance, TikTok's newly introduced AI mandate for brands selling through the platform, and AI worming its way into journalism.
2025-08-2931 min
The MadTech PodcastThe MadTech Podcast: Mediahub's Ross Jenkins on Meta AI; Zero-Click Search; and AgenciesIn this episode of The MadTech Podcast, ExchangeWire's Aimee Newell-Tarin and Mat Broughton are joined by Ross Jenkins, EMEA and APAC CEO, Mediahub, to discuss Meta's AI restructuring, zero-click search tools, and agency roles in media buying.
2025-08-2233 min
The MadTech PodcastMadTech Daily: TikTok AI Mandate, Snapchat's New Location Ads
On today's MadTech Daily: TikTok AI Mandate, Snapchat's New Location Ads and Nielsen Strikes 'Marketing Cloud' Deal With WPP Media's InfoSum
Visit: ExchangeWire.com
Upcoming event: ATS LONDON, September 9th
2025-08-2202 minThe MadTech Podcast“We’re drowning in ads, but at the same time, we’re barely noticing them”: eight&four’s Chloe Singleton on Attention through the Lens of Paid SocialIn this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Chloe Singleton, performance director at social and content agency eight&four for a conversation about attention through the lens of paid social.
Chloe expands on:
How attention is reshaping the advertising ecosystem
The main benefits for advertisers using attention as a metric for paid social
Some of the challenges advertisers are facing when it comes to attention in paid social
How attention within the paid social landscape might develop in the coming years
2025-08-2021 minThe MadTech PodcastExchangeWire on the Ad-Supported Streaming Surge and Public Service Broadcasters Under ThreatIn this ExchangeWire team episode of the MadTech Podcast, head of marketing Grainne Reid is joined by CEO Rachel Smith, and head of content John Still, to discuss the latest headlines in the TV and streaming landscape.
They examine the surge we’re seeing in ad-supported streaming, ITV announcing a new cost-cutting drive as its profits fall, and UK media regulator Ofcom proposing that YouTube should promote videos made by public service broadcasters.
2025-08-0142 minThe MadTech PodcastAI Special with eight&four’s Kate Ross: Netflix’s First Use of AI, Meta Against the EU’s AI Code of Practice, and UK AI Audit StandardsIn this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Kate Ross, co-founder and CEO of agency eight&four, for an AI special looking at the latest headlines surrounding the technology.
They discuss Netflix using AI in one of its shows for the first time, Meta resisting the EU's AI code of conduct, as well as the UK's AI audit standards which are due to be launched at the end of the month.
2025-07-2546 minThe MadTech PodcastChris Andrews of Miroma Founders Network on OpenAI Launching a Web Browser, Trust as a Business Driver, and UK Ad Agencies Calling for a Ban on Fossil Fuel AdsIn this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Chris Andrews, head of marketing technology at Miroma Founders Network, to discuss the latest in ad tech, media, and marketing.
They look at OpenAI’s decision to launch a web browser, a study which highlights the importance of trust as a business driver, and UK ad agencies coming together to call for a ban on fossil fuel advertising.
2025-07-1836 min
The MadTech PodcastElla Britton of Mediaplus UK on Channel 4's AI Ad, BBC's US Approach and NHS's Less Healthy Foods RulesOn this week's MadTech Podcast, ExchangeWire's John Still and Mat Broughton are joined by Ella Britton, Strategy Director and Head of Creative Planning at Mediaplus UK.
Tune in as they discuss Channel 4's AI ad innovation, BBC's potential move to charge US audiences for news and TV content, and how the new NHS Less Healthy Foods rules could impact the ad industry...
2025-07-1124 min
The MadTech PodcastRedCircle’s Mike Kadin on the Programmatic Audio LandscapeIn this episode of the MadTech Podcast Special, Mike Kadin, founder and CEO, RedCircle, joins ExchangeWire's Mat Broughton to discuss programmatic audio.
During the discussion, Kadin reveals:
- How programmatic ad tech is evolving within audio according to listener habits
- How brands can ensure brand safety and measurable impact across audio
- The current and future relationship between creators, advertisers, and audio platforms
2025-07-0117 minThe MadTech Podcastdentsu APAC’s Uma Ranganathan on Australia’s Social Media Ban Tech Trial, Ageism in Advertising, and Trading TrucesIn this MadTech Podcast episode, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Uma Ranganathan, head of solutions development at dentsu APAC.
They discuss the tech trial carried out in Australia as the country moves towards fully implementing a ban on social media platforms for under 16s, the UK's advertising watchdog criticising ageism in ads, and the trading truce between China and the US.
2025-06-2731 minThe MadTech PodcastMediacorp’s Raj Parekh on AI Search Reshaping the Industry, Perplexity Paying Publishers, and UK Broadcasters’ Battle Against the Streaming GiantsIn this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still and Raj Parekh, head, digital sales at Mediacorp.
They discuss how AI search is reshaping the industry, looking particularly at how it's affecting publishers; in the same vein, they look at Perplexity AI's programme for publishers. They also examine UK broadcasters' battle against the streaming giants.
To hear more from Raj, join us at ATS Singapore - final tickets available now.
2025-06-2031 minThe MadTech PodcastWPP Media’s Kate Scott-Dawkins on the User-Generated Content Boom, the Evolution of Search, and the Rise of Retail MediaIn this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Kate Scott-Dawkins, president, business intelligence, at WPP Media, to explore key topics from the company’s latest global advertising forecast revealed on 10th June.
Kate expands on:
What the boom in UGC tells us about consumer preferences
How the UGC boom will affect different players in the ad tech ecosystem
How potential risks from UGC content can be mitigated
How AI-enhanced search is likely to evolve over the next couple of years
How AI-enhanced search is affecting the media supply chain
Whether there will...
2025-06-1818 minThe MadTech PodcastWPP Media’s Kate Scott-Dawkins on the User-Generated Content Boom, the Evolution of Search, and the Rise of Retail MediaIn this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Kate Scott-Dawkins, president, business intelligence, at WPP Media, to explore key topics from the company’s latest global advertising forecast revealed on 10th June.
She expands on:
What the boom in user-generated content (UGC) tells us about consumer preferences
How the UCG boom will affect different players in the ad tech ecosystem
How potential risks from UCG content can be mitigated
How AI-enhanced search is likely to evolve over the next couple of years
How AI-enhanced search is affecting the media supply chain
Whether there will...
2025-06-1818 minThe MadTech PodcastPixels’ Alex Powell on WPP’s Woes, Publishers’ Social Referral Traffic and the Rise of Agency-SPP PartnershipsIn this MadTech Podcast episode, ExchangeWire head of marketing Grainne Reid is joined by research lead Mat Broughton and Alex Powell, founder of Pixels, to discuss the latest in ad tech, media, and marketing.
They look at Mark Read's decision to step down from his position as CEO at WPP, publishers seeing an increase in referral traffic from social media, and the rise of partnerships between media agencies and supply-side platforms.
2025-06-1335 minThe MadTech PodcastThe Independent’s Andy Morley on The New Era of Audience EngagementIn this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Andy Morley, chief revenue officer at The Independent. They discuss the launch of the publisher’s new content studio, announced at Advertising Week Europe on 2nd April.
Morley expands on:
The importance of engagement in today’s landscape
The strategic vision behind the content studio’s launch
The unique opportunities for brands offered by the studio
How publishers can leverage the studio’s data and insights to shape content strategies for advertisers
How the studio ensures branded content delivers reach and resonance to audiences
2025-06-1122 minThe MadTech PodcastGather’s Christophe Jammet on Meta’s Ad Automation Plans, NYT’s Content Licensing Agreement with Amazon, and YouTube’s DominanceIn this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Christophe Jammet, managing director at Gather to discuss the latest in the media and marketing industries.
They look at Meta's plans to fully automate ad creation by the end of 2026, the New York Times' content licensing agreement with Amazon, and YouTube's dominance in the TV landscape.
2025-06-0629 minThe MadTech PodcastSentient Talent’s Sean Halpin on the Ad Tech Job Market, Industry Networking and Standing Out in the Recruitment ProcessIn this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Sean Halpin, founder and managing director at Sentient Talent, and co-founder of the AdTech Connect initiative.
Halpin shares a range of insights, expanding on:
The current state of the ad tech job market
Advice for people trying to find their first job in ad tech
How candidates can make themselves stand out in the recruitment process
What the AdTech Connect initiative is bringing to the industry
2025-06-0324 min
The MadTech PodcastWillow & Jo Consulting's JJ Eastwood on Amazon, Retail Media Partnerships, and ChatGPTIn this episode of TheMadTech Podcast, JJ Eastwood, managing partner, retail media, Willow & Jo Consulting, joins ExchangeWire's Grainne Reid (head of marketing) and John Still (head of content) to discuss the latest in media, marketing, and commerce.
They discuss the growth of Amazon's retail media revenue, Nectar and OMG's expanded retail media partnership, and the near-doubling of referral traffic from ChatGPT to publishers.
2025-05-3036 min
The MadTech PodcastWhat's Happening in CTV in APAC?In this MadTech Podcast Special, ExchangeWire's John Still is joined by OMG's Nina Fedorczuk and Alissa Bantigue to discuss the connected TV (CTV) landscape within the Asia-Pacific (APAC) region.
2025-05-2829 minThe MadTech PodcastSpin's Alex Bodini on YouTube's NFL Touchdown, Netflix's New Ad Formats and AI's Impact on AdvertisingIn this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Alex Bodini, CEO of creative agency, Spin to discuss the latest in media, marketing, and advertising.
They look at YouTube winning the rights to the opening game of the 2025 NFL season, new ad formats planned by Netflix which aim to make ad breaks look less like ad breaks, as well as dissecting a claim from Meta that AI is redefining advertising.
2025-05-2324 min
The MadTech PodcastExchangeWire on WPP's GroupM Move, TV Upfronts and AI CopyrightIn this episode of the MadTech Podcast, Grainne Reid, John Still, and Mat Broughton come together for an ExchangeWire team discussion looking at the latest headlines in media, marketing and advertising.
They discuss WPP's decision to rebrand GroupM to WPP Media, an anticipated slower TV upfronts season amid the uncertain economic climate, and investors backing start-ups helping the creative industries to sell content to AI groups.
Content referenced during the discussion:
https://www.exchangewire.com/deep-dive/fragmentation-in-ctv/
https://www.exchangewire.com/blog/2024/08/28/can-sports-streaming-knock-out-linear-tv/
2025-05-1630 minThe MadTech PodcastWolt Ads’ Catalina Salazar on E-Commerce Shifts, Strategies Driving Retail Media Success and the Evolving Delivery MarketIn this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Catalina Salazar, global head of Wolt Ads for a discussion all about retail media and e-commerce.
2025-05-1415 minThe MadTech PodcastMedia Bounty’s Jake Dubbins on Google’s Ad Tech Monopoly Case and AI Search EnginesIn this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Jake Dubbins, managing director at Media Bounty, to discuss the latest in ad tech.
They examine Google’s ad tech monopoly case in the US, Mark Zuckerberg’s plans for Meta’s AI app, and Google expanding access to conversational AI in Search.
2025-05-0941 minThe MadTech PodcastExchangeWire on Facebook's Publisher Monetisation and Banijay's Potential ITV Tie-upIn this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by Rachel Smith and John Still to discuss the latest in media, marketing and commerce.
They look at Banijay Group’s interest in ITV, publishers seeing referral traffic spike on Facebook and the platform’s monetisation offerings, as well as TikTok’s plans to enter the Japanese market.
2025-05-0228 minThe MadTech PodcastExchangeWire on Facebook's Publisher Monitisation and Banijay's Potential ITV Tie-upIn this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by Rachel Smith and John Still to discuss the latest in media, marketing and commerce.
They look at Banijay Group’s interest in ITV, publishers seeing referral traffic spike on Facebook and the platform’s monetisation offerings, as well as TikTok’s plans to enter the Japanese market.
2025-05-0228 minThe MadTech Podcastthe 7Stars’ Adam Chugg on Brand Safety, Shifts in Meta's Moderation and Social StrategyIn this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Adam Chugg, head of data and tech at media agency the7stars to talk all things social media.
Chugg discusses:
The current state of social media
New policies shaping the social media landscape
Why there’s still value in organic social content
How verification can address concerns around trust, authenticity and misinformation
What brands and advertisers should prioritise when planning their social strategies
2025-05-0126 minThe MadTech PodcastCNN’s Rob Bradley on Chrome’s Cookie Chaos, Google’s Ad Tech Monopoly and Declining Ad SpendOn this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Rob Bradley, SVP of Digital Revenue, Strategy and Operations at CNN to discuss the latest in the media and marketing sectors.
They look at the latest news surrounding Google, including the reversal of its plan to eliminate third-party cookies, and the recent ruling that the tech giant has monopolised the digital advertising market. They also discuss declining news ad spend, and the fall in overall marketing budgets for the first quarter of 2025.
2025-04-2536 min
Programmatic PulseEp.70 | Rachel Smith | Co-Founder & CEO at ExchangeWireThis week Sean is joined by Rachel Smith, Co-Founder & CEO at ExchangeWire.Chapters below 👇00:29 - Career Journey06:33 - Growing ExchangeWire10:01 - The Core Components of EW 12:13 - Simplifying AdTech 20:59 - Importance of Networking // ATS 31:03 - Career Advice
2025-04-2236 minThe MadTech PodcastImmediate’s Matt Rance on US Tech Tariff Exemptions, the Fall in Funding for UK Startups, and Meta’s Antitrust TrialIn this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Matt Rance, head of commercial data and analytics at Immediate, to discuss the latest in media and marketing.
They examine the tech tariff exemptions introduced by Trump’s administration, UK startups considering moving to the US as funding levels fall to a post-pandemic low, and Meta’s antitrust trial in the US over its social media dominance.
2025-04-1853 minThe MadTech PodcastPublicis Singapore’s Ci En Lee on TikTok’s US Fate amid Trump’s Tariffs, 'Woke' Marketing, and DeepSeek’s Position in the AI RaceIn this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by CEO Rachel Smith and Ci En Lee, media strategist at Publicis Singapore to discuss the latest in the ad tech and marketing landscapes.
They examine the latest with the TikTok US ban amidst Trump’s tariffs, the impact ‘woke’ marketing, and DeepSeek’s current position in the global AI race.
Hear more from Ci En Lee at ATS Singapore - tickets available now!
2025-04-1136 min
The MadTech PodcastR/GA’s Ryan Wareham on How the Agency Landscape is EvolvingIn this podcast special, ExchangeWire’s head of content John Still is joined by Ryan Wareham, SVP managing director EMEA at R/GA, to discuss how the agency landscape is evolving.
They expand on:
The recent shifts that have taken place in the agency landscape
How AI is shaping the agency model
How AI is aiding creativity
The rise of independent agencies
What independence means for R/GA and the wider industry
2025-04-0921 minThe MadTech PodcastWhat Happened in Ad Tech in Q1?In our very first episode of ExchangeWireTV, Grainne Reid, head of marketing, is joined by John Still, head of content, and Mat Broughton, research lead, to discuss some of the major events in the media, marketing, and commerce industries in the first quarter of 2025.
Watch the video version here: https://www.exchangewire.com/video-interviews/exchangewiretv-what-happened-in-ad-tech-in-q1/
2025-04-0440 minThe MadTech PodcastMNC’s Luke Bristow on Apple’s Streaming Service Losses, Perplexity AI’s Fundraising and Isba’s Responsible Media GuideOn this episode of the MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by research lead Mat Broughton and Luke Bristow, CEO of challenger brand agency MNC to discuss the latest in the media and marketing worlds.
They examine Apple’s streaming service losses, Perplexity AI’s efforts to raise funds at USD$18bn (£773m), and the release of Isba’s Responsible Media Guide.
2025-03-2846 minThe MadTech PodcastJohn Wright on the Trends Shaping In-Game AdvertisingIn this MadTech Podcast special, ExchangeWire research lead Mat Broughton is joined by John Wright, independent strategic advisor and consultant for the gaming industry, to delve into a discussion about the gaming landscape.
2025-03-2728 minThe MadTech PodcastU of Digital’s Shiv Gupta on Scope3’s New Platform, Sonos’ Streaming Video Player Cancellation and AI-Powered Shopping SurgingIn this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Shiv Gupta, U of Digital founder to discuss the latest in the media and marketing industries.
They discuss the launch of Scope3’s Agentic Media Platform, Sonos abandoning its plans to release a streaming video player, and new figures which detail the dramatic surge in AI-powered shopping.
2025-03-2143 min
Unsold PodcastTalking B2B Events with ExchangeWire's Grainne Reid - Unsold PodcastIn this episode of The Unsold Podcast, we dive deep into the world of B2B tech events with Grainne Reid, Head of Marketing at ExchangeWire—one of the most recognized names in media, marketing, and commerce.Events have long been a hub for networking, education, and deal-making, but how are they evolving in the digital-first world? What does it take to plan and execute a global flagship event? And with rising expectations from attendees and sponsors, how do event marketers adapt to industry shifts while maintaining quality and engagement?Grainne brings her insights from ru...
2025-03-0550 minThe MadTech PodcastExchangeWire on AI Protests; YouTube TV Measurement; and Media Pulse FindingsOn this team episode of the MadTech Podcast, head of marketing Grainne Reid makes her debut (alongside a funky new theme tune), joined by head of content John Still and research lead Mat Broughton to discuss the latest in media and marketing.
They look at the creative industry protests taking place across the UK over AI copyright proposals; Barb incorporating YouTube daily audience measurement on TV screens in a global first; and optimistic figures from the latest edition of ExchangeWire's Media Pulse report.
2025-02-2826 minThe MadTech PodcastWake The Bear’s Kathryn Bean on TikTok’s E-Commerce Dominance, Channel 4’s Ad Platform Updates and Buzzfeed’s Social IslandOn this MadTech Podcast episode, ExchangeWire head of content John Still is joined by research lead Mat Broughton and Kat Bean, head of media at agency Wake The Bear.
They discuss TikTok Shop’s huge sales increase in the US, Channel 4’s plan to simplify its ad buying platform along with a relaunch of its streaming offering, and BuzzFeed’s plan to create a new social media platform which aims to counter the negative impacts of the current leading social apps.
2025-02-2130 minThe MadTech PodcastTripadvisor’s Eoin McGregor on Targeted Travel: A World of Opportunities for AdvertisersOn this MadTech Podcast travel special, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Tripadvisor’s Eoin McGregor to discuss the opportunities for advertisers within the travel industry.
2025-02-1422 min
The MadTech PodcastThe Evolution of Independent AgenciesIn this edition of The MadTech Podcast Special, Michelle Sarpong, commercial lead at the7stars and Charlotte Powers, head of digital at Bountiful Cow join ExchangeWire research lead Mat Broughton to discuss the key strengths and evolution of independent agencies.
2025-02-1220 minThe MadTech PodcastKevel Acquires Nexta: James Avery and Martin Jensen discuss the dealSo the news is out - Kevel is acquiring Nexta. On this podcast special, James Avery, CEO and founder, Kevel and Martin Jensen, CCO and founder, Nexta, join ExchangeWire's John Still to discuss the deal, what it means to both companies and the state of European ad tech.
Tune in to hear:
What opportunities the deal offers to both companies
Retail media in 2025: what are retail media’s challenges, and how the new proposition fits into the landscape
The strength of European ad tech
2025-02-1116 minThe MadTech PodcastThe News Movement’s Dion Bailey on the Daily Mail’s Strategic Overhaul, Australian Publishers vs Google and the EU’s New AI LawsIn this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still and Dion Bailey, co-founder / chief product and tech officer of The News Movement.
They discuss the Daily Mail’s plan to carry out a strategic overhaul, two lawsuits being brought against Google by Australian publishers, and new AI laws within the EU.
2025-02-0729 minThe MadTech PodcastExchangeWire on Sky News’ Move to Prioritise Paid Content, OpenAI’s Accusation Against DeepSeek and Nielsen Ending Panel-Only RatingsOn this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by CEO Rachel Smith and COO Lindsay Rowntree to discuss the latest in media and marketing.
They look at Sky News’ plan to overhaul its newsroom to create more premium paid content, OpenAI’s claim that DeepSeek used its proprietary models to train its own open-source competitor, and Nielsen’s decision to end its panel-only ratings which have measured TV for decades.
2025-01-3136 minThe MadTech PodcastChannel 4’s Charlie Glyn on Netflix vs BBC1, Disney’s Ad Tier Popularity and Meta Terminating DEI ProgrammesOn this MadTech Podcast episode, ExchangeWire head of content John Still is joined by COO Lindsay Rowntree and Charlie Glyn, ad tech leader at Channel 4 Sales, to discuss the latest in ad tech.
They look at Netflix’s audience reach overtaking BBC1’s for the first time, the popularity of Disney’s streaming service’s ad tier, and Meta’s decision to terminate its diversity, equity, and inclusion (DEI) programmes.
2025-01-1741 min
The MadTech PodcastData and Tech Maturity in APAC with Vincent Niou, Skeleton KeyIn this MadTech Podcast Special, Vincent Niou of Skeleton Key joins ExchangeWire's John Still to dive into our recent research collaboration, looking at the state of data and tech maturity in APAC.
The report is based on a wealth of original quantitative research, gathered through an online survey of 200 brand professionals across four key markets in the Asia-Pacific region: Singapore, Australia, Philippines and Indonesia.
• Download the report here.
• More about Skeleton Key here.
• Further reading here.
2025-01-1644 minThe MadTech PodcastTotal Media’s Kieren Mills on Reuters’ Partnership with Gannett, Growth in Streaming Advertising and Netflix’s Sports SuccessIn this MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Kieren Mills, head of broadcast at media agency Total Media to look at the latest in publishing and streaming.
They discuss Reuters’ recent partnership with Gannett to launch a new subscription-based content bundle, the growth in the UK streaming advertising market, and Netflix’s first time coverage of two NFL games on Christmas Day at the end of year year.
2025-01-1024 minThe MadTech PodcastThe Big ExchangeWire 2024 Review and 2025 PreviewOn the final MadTech Podcast episode of 2024, ExchangeWire head of content John Still is joined by CEO Rachel Smith and COO Lindsay Rowntree. Wrapping up the year, the team look back on 2024, discussing some of the highlights and moments that shaped the industry. Looking ahead to next year, they make their predictions for ad tech in 2025.
Our report looking at the state of data and tech maturity in APAC can be found here: https://www.exchangewire.com/ewr-reports/the-state-of-data-and-tech-maturity-for-brands-in-apac/
2024-12-2043 min
The MadTech PodcastBedrock Platform’s Austin Scott on Brands Changing Agency Remuneration and Growing Global Ad SpendOn this MadTech Daily Episode, ExchangeWire head of content John Still is joined by CEO Rachel Smith and Austin Scott, chief commercial officer and co-founding partner of Bedrock Platform to discuss the latest in ad tech.
2024-12-0627 minThe MadTech PodcastExchangeWire on Google vs DOJ Closing Arguments, AI Overviews Reducing Publisher Traffic and ITV’s Potential TakeoverOn this MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by COO Lindsay Rowntree and Mat Broughton, editorial lead to discuss the latest in the media, marketing and ad tech ecosystem.
2024-11-2941 min
The MadTech PodcastNew Macho’s Fernando Desouches on Breaking Away from Stereotypical Portrayals of Men in AdvertisingOn this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Fernando Desouches, managing director at BBD Perfect Storm’s New Macho, an agency which focuses on creating brand and cultural transformation. Fernando examines how advertisers can break away from stereotypical portrayals of men in advertising.
2024-11-2626 minThe MadTech PodcastHotspex Media’s Josh Rosen on Google vs the DOJ, Australia’s Social Media Ban for Under 16s and Amazon’s New Haul AppIn this MadTech Podcast episode, Aimee Newell Tarín is joined by Mat Broughton and Josh Rosen, president of Hotspex Media to discuss the latest in media, marketing and ad tech.
They examine what the future could look like for Google as pressure from the DOJ ramps up*, Australia's social media ban for under 16s in Australia and how this could affect other regions, as well as Amazon's new app which operates with lower prices and longer waits for shipping.
*This episode was recorded before the DOJ published its proposed remedies for Google's monopolistic practices. You can...
2024-11-2227 min
The MadTech PodcastMovement for an Open Web's James Rosewell on the CMA's Google report and Apple's run in with the DMATune in as James Rosewell joins ExchangeWire's John Still and Rachel Smith to discuss the CMA's latest report on Google’s Chrome Privacy Sandbox and Apple vs the DMA.
2024-11-1536 minThe MadTech PodcastUS Election Special: Jason Kint on How Trump’s Win Could Impact Ad TechIn this episode of the MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Jason Kint, CEO of Digital Content Next, to discuss how Donald Trump’s victory in the US election could affect the ad tech landscape.
2024-11-0835 minThe MadTech PodcastNew Macho’s Fernando Desouches on Improving Portrayals of Masculinity in AdvertisingIn this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Fernando Desouches, managing director at BBD Perfect Storm’s New Macho, an agency which focuses on creating brand and cultural transformation.
2024-11-0626 minThe MadTech PodcastLooking to Industry Review 2025: Defining Key PillarsIn this MadTech Podcast episode, John Still is joined by Ciarán O’Kane, Rachel Smith and Lindsay Rowntree to talk about ExchangeWire’s upcoming Industry Review report.
2024-11-011h 06
The MadTech Podcastdentsu's Ganga Chirravuri on the Evolution of ProgrammaticOn this episode, ExchangeWire's Mat Boughton is joined by Ganga Chirravuri, president product and development, dentsu APAC, to discuss how the advertising industry is evolving, how the programmatic sphere developing and the key strategies brands should adopt to stay competitive
2024-10-3115 min
The MadTech PodcastMiQ's Paul Silver on Ad Tech M&AIn this edition of The MadTech Podcast Special, Paul Silver, global president, corporate development, MiQ, joins ExchangeWire research lead Mat Broughton to discuss the recent resurgence in ad tech M&A, and how investment trends in the sector are set to develop going forward.
2024-10-1624 minThe MadTech PodcastExchangeWire on Google’s Competition Chaos, OpenAI as a Potential Future Monopolist and Amazon Prime Video Upping Ad LoadsOn this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and head of content John Still, to discuss the latest in marketing and ad tech.
2024-10-1131 minThe MadTech PodcastGumGum’s Peter Wallace on Challenges in Digital AdvertisingIn this podcast episode, ExchangeWire COO Lindsay Rowntree is joined by Peter Wallace, general manager EMEA at GumGum to discuss some of the current industry challenges for advertisers.
2024-10-0930 minThe MadTech PodcastExchangeWire on the Rise and Fall of Oracle’s Ad Business, Prime Video’s Partnership with Odeon and Copilot’s New Payment Plan for PublishersOn this ExchangeWire team episode of the MadTech Podcast, COO Lindsay Rowntree is joined by CEO Rachel Smith and Research Lead Mat Broughton to discuss the latest in media, marketing and ad tech.
Today (4th October) is your last chance to vote for The Wires 2024's Ad Tech Personality of the Year and Ad Tech Rising Star. Visit these links to get your votes in:
https://exchangewire.secure-platform.com/a/page/nominate-2024/atpoty-24
https://exchangewire.secure-platform.com/a/page/nominate-2024/atrs-24
2024-10-0440 minThe MadTech PodcastVML’s Kiessé Lamour on Perplexity’s Advertising Model, TikTok vs Amazon and the FTC’s Scrutiny of Social Media PlatformsIn this MadTech Podcast episode, ExchangeWire Editor Aimee Newell Tarín is joined by Head of Content John Still and Kiessé Lamour, Global Head of Media, Commerce at VML to discuss the latest in media, marketing and technology.
2024-09-2732 minThe MadTech PodcastICO's Stephen Bonner on the Importance of Data ComplianceIn this podcast special, ExchangeWire's head of content John Still is joined by the Information Commissioner's Office's deputy commissioner to discuss the ICO's recent study around the data compliance of the UK's top 100 websites
2024-09-2618 minThe MadTech PodcastPublicis’ Ranga Somanathan on Singapore’s Elections Bill, Google’s Confidential Matching and Financial Audits in ProgrammaticOn today’s MadTech Podcast, ExchangeWire COO Lindsay Rowntree is joined by CEO Rachel Smith and Ranga Somanathan, Publicis CEO to discuss the latest in media, marketing and tech.
2024-09-2045 minThe MadTech PodcastExchangeWire on Google’s Ad Stack Trial, Online Overtaking TV News and ATS London HighlightsOn this team episode of the MadTech Podcast, head of content John Still is joined by CEO Rachel Smith and COO Lindsay Rowntree.
Following our ATS London event this week, they look back at highlights from the day as well as discussing news stories regarding Google's ongoing ad stack trial and online finally overtaking TV news for the first time in the UK.
2024-09-1340 minThe MadTech PodcastPurple Goat’s Martyn Sibley on Improving Disability Representation in AdvertisingIn this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Martyn Sibley, founder and CEO of Purple Goat, the disability-led and disability-focused marketing agency.
2024-09-0920 minThe MadTech PodcastOpti Digital's Olly Aulakh on Global Ad Tech Growth, Yelp vs Google and the Non-Cookieless FutureOn this week's MadTech Podcast episode, ExchangeWire COO Lindsay Rowntree is joined by research lead Mat Broughton and Olly Aulakh, CRO at Opti Digital to discuss the latest in media, marketing and tech.
2024-09-0640 minThe MadTech PodcastCNN’s Erin Williams on APAC Ad Spend, Google’s Newsrooms Support Deal and Digital News FundingOn this episode of the MadTech Podcast, ExchangeWire Head of Content John Still and COO Lindsay Rowntree are joined by Erin Williams, Sales Director, APAC, CNN to discuss the latest in ad tech.
ATS London 2024 is coming up on Wednesday 11th September. Final tickets available now.
2024-08-3040 minThe MadTech PodcastPearl & Dean’s Clare Turner on Netflix’s Dominance, Fox Nearing Super Bowl Ad Sellout and Growth in the UK Media MarketIn this MadTech Podcast episode, ExchangeWire Head of Content is joined by CEO Rachel Smith and Clare Turner, Chief Commercial Officer at Pearl & Dean to discuss the latest in media and marketing with a focus on streaming and cinema.
2024-08-2332 minThe MadTech PodcastPerformics’ Thiago Correa on Apple’s Revised DMA Compliance Plan, Amazon’s Social Commerce Deals and TikTok Solidifying Links to GamingIn this MadTech podcast episode, ExchangeWire CRO Anne-Marie Sheedy is joined by COO Lindsay Rowntree and Thiago Correa, H&M Lead at Performics, to discuss the latest in media, marketing and tech.
2024-08-1637 minThe MadTech PodcastRyan Pestano on SearchGPT, YouTube’s Q2 Ad Revenue and Oracle’s Privacy SettlementIn this MadTech Podcast episode, ExchangeWire research lead Mat Broughton is joined by COO Lindsay Rowntree and Ryan Pestano, free agent chief product officer, to discuss the latest in the world of ad tech.
2024-08-0236 min
The MadTech PodcastQuantcast's Amit Kotecha on Google's Cookie U-TurnGoogle have decided not to deprecate third-party cookies in Chrome after all. Quantcast CMO Amit Kotecha joins ExchangeWire COO Lindsay Rowntree to discuss what this means for the industry.
Tune in as they cover:
• What this really means for the industry
• Does this change the privacy landscape?
• How brands and publishers will respond
• What's next for Google
2024-07-3026 minThe MadTech PodcastOMG’s Bharat Khatri on Google’s Cookie U-Turn, Social Commercial Investment in APAC and How Brands can Win on Prime DayOn this episode of the MadTech Podcast, ExchangeWire Head of Content John Still is joined by CEO Rachel Smith and Bharat Khatri, Chief Digital Officer at Omnicom Media Group Asia Pacific to discuss the latest in media and marketing.
2024-07-2637 minThe MadTech PodcastExchangeWire on the Google-DOJ Trial, Axel Springer Breakup Talks and EU Privacy BreachesOn this team episode of the MadTech Podcast, Anne-Marie Sheedy is joined by Ciarán O'Kane and Mat Broughton to discuss the latest in the world of ad tech.
2024-07-1935 minThe MadTech PodcastChapell & Associates’ Alan Chapell on the Ad Tech Law LandscapeIn this MadTech Podcast special, ExchangeWire head of content John Still is joined by Alan Chapell, president of Chapell & Associates.
2024-07-0330 minThe MadTech PodcastExchangeWire on Disney’s CPM Cuts, Big Tech Breaching Regulations and APAC’s Ad Market GrowthIn this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by John Still and Lindsay Rowntree to discuss the latest news in the world of ad tech.
2024-06-2824 minThe MadTech PodcastHow will the UK Election Impact Ad Tech?In this podcast special, ExchangeWire’s CEO Rachel Smith is joined by Stuart Macnaughtan, head of public affairs and sustainability at ISBA, and Chis Walker, head of policy and government affairs for the Advertising Association.
2024-06-2635 min
The MadTech PodcastThe MadTech Podcast Special LIVE: Cannes Social 2024In a special live recording of The MadTech Podcast Special at Cannes Social 2024 by ExchangeWire and FirstPartyCapital, ExchangeWire CEO Rachel Smith is joined by Luci Dalgety, global digital sponsorship lead, euronews, Mike Follett, MD, Lumen, and Michael Shang SVP, advertising technologies, StackAdapt, to discuss use of made-for-advertising (MFA) sites and global advertising revenue.
2024-06-2123 minThe MadTech PodcastTripleLift’s Airey Baringer on Embracing Programmatic InnovationIn this MadTech Podcast special episode, ExchangeWire’s COO Lindsay Rowntree is joined by Airey Baringer, VP of product management at TripleLift, to discuss embracing programmatic innovation.
2024-06-1824 minThe MadTech PodcastMediaCorp's Raj Parekh on the Power of Branded ContentExchangeWire's head of content John Still is joined by Raj Parekh, head of sales at MediaCorp for a discussion on branded content.
On this episode, Raj looks at:
• How does branded content compare to traditional advertising?
• The importance of trust and engagement, and the value of branded content to audiences
• What makes effective branded content
• How long-form content competes in a short-form world
Tickets are still available for ATS Singapore - get yours now.
2024-06-1320 min
The MadTech PodcastExchangeWire on PayPal’s Ad Network Plans, Ethics Surrounding OpenAI and TikTok’s Future in the USIn this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by Lindsay Rowntree and John Still to discuss the latest in the media and marketing space.
2024-05-3126 min
The Voiro PodcastATS Singapore Takeaway, Twitter, Mean Girls, and The Feds[Season 5 Episode 5] 🎙️ Uncover the Latest Podcast Episode: "ATS Singapore Takeaway, Twitter, Mean Girls, and The Feds"🌟 Hosted by Anand Gopal, Abash Sinha, and Kavita Shenoy.🌐 In this episode, journey with us as we delve deep into the world of advertising and technology. ATS Singapore left us buzzing with insights, from discussions about the economy to the ever-evolving role of ad spend. We bring you the highlights, offering a unique perspective on the industry's landscape.🌍 Explore the ATS Singapore Expe...
2023-10-0640 min
LabTalks: The Non-Fungible PodcastLabTalks: Web3 Insights & Attitudes Report, ExchangeWireFor this week's podcast we are back with the Alkimi OG's: Ben, Chorley & Chandru, to discuss the recent industry report by ExchangeWire, hosted on the Alkimi-sponsored Web3 Hub. The trio digest the key findings, discuss the current attitudes towards Web3 in the media, and finally, how they see the future of industry adoption.Check out the ExchangeWire Attitudes & Insights Report around Web3 & Media: https://www.exchangewire.com/insights-and-attitudes/web3-in-media/
2023-04-2731 min