Shows
The Digital SliceEpisode 197 - The Hidden Costs Of Siloed TeamsVisit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Andy Culligan as they chat about getting your sales and marketing teams to work together and the hidden costs of siloed teams. Andy Culligan is a marketing leader specializing in revenue growth and scaling SaaS businesses. With close to a decade of experience in both marketing and sales, Andy excels as a Fractional CMO, CRO, and Marketing Advisor. He is known for his straightforward approach to Account-Based Marketing (ABM), aligning marketing and sales teams to drive commercial success. Andy has...
2025-08-1224 min
Startup Kitchen Talks#44: Stefan Surina from Eldison about expansion to US, building a tech law firm and a bowl of riceŠtefan is a law & technology enthusiast with the vision of helping tech companies grow through the unique combination of law & technology. He’s the founder of Eldison, a company that combines legal services with its own products to deliver end-to-end solutions to key legal problems such as ESOP operation or B2B contracting. Over the years, Štefan has helped the most innovative startups in the region (such as Exponea or Mews) scale to global companies. What does he like so much about rice? Check out in our newest episode hosted by Katerina Syslova!This episode of St...
2025-07-0752 min
Cocktails & Commerce PodcastC&C Pod - Raj De Datta, Founder & CEO of BloomreachThis week Bill and I are joined by Raj De Datta, Founder and CEO of Bloomreach to mix up a Kir Royale cocktail and talk about Raj’s perspective on the market, his many lessons from founding and leading Bloomreach, and AI’s impact on the future of commerce experiences, digital marketing, and how merchants and marketers work going forward.Many of you will know Raj, Co-Founder and CEO of Bloomreach, a significant player in commerce search, personalization, and marketing automation markets. What you may not know is that Raj is a multiple-time entrepreneur, investor, and very into...
2025-05-0950 min
Ponchote PodcastMara exponea Imelda, Ceriani a Julian, Fofo maltratado y Karla Sofia alcanzada por su pasado.
2025-02-011h 01
Marketing B2B TechnologyNavigating the Future of Marketing: Insights from a Fractional CMO - Andy CulliganEver wondered what a Fractional CMO does? Andy Culligan dives into the fascinating world of Fractional CMOs. He walks us through his career journey and explains how his role has become a game-changer in today’s fast-paced marketing landscape.
Andy discusses the benefits of hiring a Fractional CMO compared to a full-time employee and shares valuable insights for businesses aiming to adapt quickly. He also offers his perspectives on the SaaS market, highlighting the importance of speed in marketing and the evolving dynamics shaped by AI and shifting buyer behaviors.
About Andy Culligan
...
2025-01-1333 min
Data TalkData Talk #101: Petr Václavek (Colours of Data)V této epizodě Data Talku si Jirka Vicherek povídal s Petrem Václavkem,Head of Customer Engagement v Colours of Data. Petr sdílel své zkušenosti od vlastních podnikatelských začátků po práci v Exponea (nyní Bloomreach) až po současnou roli, kdy implementuje Bloomreach klientům Colours of Data. Diskuze se zabývá pilíři úspěšné komunikace na zákazníky, jak v datech poznáte, že je třeba ji lépe segmentovat nebo personalizovat. Taky se podíváme na Bloomreach jako řešení, kdy dává smysl a kdy ne, jak dlouho trvá nasadit.
2024-08-221h 20
The GTMnow PodcastGTM 83: Redefining Marketing with AI and Personalization | Amanda ColeAmanda Cole serves as Chief Marketing Officer, leading the execution of the company’s marketing strategy to drive further business demand and brand awareness. Amanda is a passionate marketing professional with more than 15 years of experience in helping SaaS companies build impactful brands, communicate differentiated value, and grow high-performing marketing teams. She previously served as the company’s Senior Vice President of Global Marketing, having joined in January 2021 through the acquisition of Exponea. Prior to joining Exponea, Amanda served as Vice President, Demand Generation at Blueshift, a Customer Data Platform, and before that served as Vice President of Marketing, Amer...
2024-02-2746 min
Digitálna UniverzitaAko sa budujú značky v dobe chaosu a nepozornosti (Michal Pastier, Darwin & the Machines and GoBigname) - Marketingové digiTALKyNájdi svoju OSŤ!
V našej online poradni Marketingové digiTALKy sme sa rozprávali s Michalom Pastierom o budovaní značky. Pretože silná značka = vyššia hodnota firmy a lepšie predaje.
Bavili sme sa o tom:
- čo je to -osť a prečo na nej stavať,
- ako značka pomáha biznisu,
- ako vyniknúť v dobe nepozornosti,
- ako si svoju výnimočnosť udržať,
- prečo nerebrandovať,
- aký je rozdiel medzi kategóriou a značkou a mnoho ďalšieh...
2023-09-171h 05
Forbes 30 pod 306. Špeciálna talkshow o umelej inteligencii: Nie je to robot s červenými očami, ktorý nám vezme prácuPrvú špeciálnu epizódu vo formáte talkshow sme venovali aktuálnej téme umelej inteligencie. Pozvanie za mikrofóny v najnovšej časti prijali Jakub Mačina, špičkový výskumník v oblasti AI a člen tohtoročného rebríčka Forbes 30 pod 30. Jožo Kováč, CEO nového startupu Ayanza, ktorý stál za jednou z najúspešnejších softvérových firiem na Slovensku, Exponea a Daniel Minárik, Chief Data & Innovation Officer spoločnosti Tatra banka.
V spoločnom rozhovore sme hovorili o tom, ako inovácie ľudskú prácu neničia, ale menia, či má umelá intelige...
2023-08-0135 min
Mentalita FounderaKeď chcete mať vo firme poriadok, zavolajte Uršulu - URŠULA KRÁĽOVÁUž som našla cintorín, na ktorom by som chcela byť pochovaná. Uršula Kráľová - chief people officer Bloomreach. Po medzinárodných skúsenostiach a práci v Ázii, Silicon Valley či Prahe, pre firmy ako McKinsey a T-Mobile, sa rozhodla pomôcť slovenskému (možnému) unicornu Bloomreach (bývalá Exponea) narásť, "upratať" procesy vo firme a pospájať na oko nespojiteľné, napríklad pracovnú morálku tímu v Indii vs. v Holandsku. Čo je podľa nej ideálny CEO a founder, aké sú rozdiely v motivácií naprieč celým svetom a o mnohom inom už v tejto e...
2023-03-2151 min
2X eCommerce PodcastS07 EP31: Unifying Customer and Product Data to Provide Valuable and Personalized Experiences w/ Amanda ElamOn today’s episode, Kunle is joined by Amanda Elam, CMO of Bloomreach, a cloud commerce experience platform offering personalized customer experience. Working at B2B SaaS companies for over fifteen years, Amanda Elam had accumulated experience in different aspects of marketing which hurled her into being Exponea’s CMO. However, when Bloomreach acquired Exponea, there was no opportunity for a CMO at the time. She had to be mentored by Bloomreach’s CEO, Raj De Datta. Working with around 850 global brands, Bloomreach, and with Amanda as its CMO, offers best-in-class marketin...
2022-10-2245 minMentalita FounderaNemôžeš kopírovať cestu iných - JOZEF KOVÁČ, Ayanza"Keď máš okolo seba správnych ľudí, vieš preniesť horu. ALE, musíš začať prvým vedrom." Jožo Kováč, spoluzakladateľ Ayanza. Spoluzaložil stratup Exponea, kde bol hviezdny founding team, na čele s jedným z najbohatších Slovákov. Svoj podiel predal, aby išiel budovať ďalší unicorn v oblasti plánovania firemných procesov a kolaborácie, s dôrazom na happiness zamestnancov. "Rozbi si veľkú misiu na maličké kroky…" PRODUKCIA BY ZAPO https://www.zabavavpodcastoch.sk/ NEXT? Kreditka je smart https://www.vub.sk/kreditne-karty/ See omnystudio.com/listener for privacy information.
2022-07-2941 min
smitio TALKsmitio TALK no.13 # R&D týmy Bloomreach se podílí na personalizaci e-commerceV další epizodě smitio TALK jsme si povídali s Janem Dupalem, který má v Bloomreach na starosti vývoj produktu Engagement a jeho kolegyní Viktórií Markovičovou, která vede Campaign tým. Chtěli jsme vědět víc o tom, co přesně Bloomreach vyvíjí, jaké týmy se na vývoji podílí, jak se změnila Exponea potom co ji koupil Bloomreach, co se vyvíjí v našich končinách a jak probíhá interakce napříč firmou globálně.
2022-06-3042 min
Doba digitálnaHľadanie a získavanie relevantných dát a práca s nimi (Peťo Jakuš) #22Exponea je jeden z tých úspešnejších slovenských startupov, čo potvrdila aj nedávna akvizícia americkou firmou Bloomreach. Pomáha svojim e-commerce clientom využívať dáta pre rast biznisu. S Peťom Jakušom som sa rozprával o tom sa zamerať na dáta, ktoré majú zmysel, ako sa v nich vyznať a ako vyzerá kreatívna práca s dátami.
Lístky na konferenciu Upterdam: https://www.upterdam.sk/ticket
Shownotes vo FB skupine: www.facebook.com/groups/doba.digitalna
Web: www.tonydubravec.com
Instagram: www.instagram...
2021-09-0239 min
Ulle & RickParallelwelten No.7Folge 79
Tanja und Rick lassen den Juli Revue passieren. Es ist viel passiert seit der letzten Folge. Themen sind die DM, die Tour de France, Olympia und alles was sonst noch in der Welt des Radsports passiert ist.
Partner des Podcasts:
Rose Bikes
www.rosebikes.de/
Tanjas Video Empfehlung:
https://www.rapha.cc/de/de/stories/legion-of-los-angeles?xnpe_tifc=hIzdOFxd4I_ph.hLb.Y7x9pZhfEWVjQsVuU_O9QLauWLtuUZbMQ6nkEAqG8_hMpLxDzJbuUNbIo7xI18xkU_&utm_source=exponea&utm_campaign=TEA-NWL-EMA%2020210731%20L39ion%20gone%20racing&utm_medium=email&utm_content=de
Instagram:
@rose_bikes
@taennele
@rickzabel
2021-08-031h 27
The Jatin Shah PodcastKya Digital Marketing Automate ho sakta hai? | Can we Automate Digital Marketing (in Hindi)Kya Digital Marketing Automate ho sakta hai? | Can we Automate Digital Marketing (in Hindi)
List of Digital Marketing Automation Tools
1. Marketo.com
2. Hubspot.com
3. Customer.io
4. Pardot.com
5. Sendinblue.com
6. Oracle Eloqua - Oracle.com
7. Exponea.com
8. Leadsquared.com
9. SalesFusion.com
10. Ontraport.com
11. ActiveCampaign.com
12. Autopilot.ccom
13. GreenRope.com
14. Jumplead.com
15. Drip.com
16. Omnisend.com
17. Sendpulse.com
18. Sharpspring.com
19...
2021-06-1408 min
Commerce ExperienceEpisode 31: The Digital Seeker Part 1 with Raj De DattaPeople don’t go online because they want to watch ads, they go online because they want great experiences. That’s exactly why Raj De Datta co-founded Bloomreach back in 2009. In today’s ‘The State of Commerce Experience’ episode, Brian Walker speaks to Bloomreach CEO Raj De Datta to learn more about his entrepreneurial background and his role in evolving Bloomreach into the industry leader for eCommerce experiences. Together, they discuss the story behind Bloomreach, how the company made the most of the pandemic, and the strategies eCommerce businesses should adopt as the world heads back to normality, including: - Where the...
2021-05-1431 min
Rozmowy na Zapleczu | Ecommerce i Marketing | Sklep Internetowy Sprzedaż Online Biznes35. Analityka w ecommerce - dlaczego to nie takie proste jakby się mogło wydawać - Michał Wojas z wojas.plCześć! Dziś rozmawiamy o analityce. Wydaje się, że prostszej rzeczy od podpięcia Google Analytics nie może być. Jednak z mojego doświadczenia wynika, że to nie jest standard i wymaga wiele wysiłku ze strony e-commerce managera i programisty. I dzisiaj pomówimy o analityce na najwyższym poziomie, by móc podejmować prawidłowe decyzje, na przykładzie podejścia polskiej firmy obuwniczej Wojas – marki, która ma 180 sklepów stacjonarnych i 1500 pracowników. Marki, której e-commerce generuje ponad 20% całego B2C.W roli gościa – po raz kolejny – Michał Wojas. Michał zdradzi, dlaczego tak dużo wysiłku włożyl...
2021-05-1147 min
CX Myth-busting for leaders (by Monetize.CX)Generation.CX S01E05 Špeciál o CLV s Exponea (Peter Jakuš)V tejto špeciálnej epizóde podcastu rozoberáme pre CX kľúčovú metriku - celoživotnú hodnotu zákazníka. Prečo je taká dôležitá? Prečo je retencia zákazníkov jej kritickou súčasťou? Čoho sa vyvarovať pri nasadzovaní a používaní? Existuje jednoduchý návod? V čom môže pomôcť automatizácia? Toto a ešte oveľa viac v epizóde pokryje Peter Jakuš, VP Exponea pre oblasť Customer & Market Insight.
2021-01-201h 00Commerce ExperienceEpisode 25: Data-Driven Marketing with Peter Irikovsky, CEO at Exponea“The companies that are becoming the future unicorns have the best data about their customers. We have clients that are 6X up, year-over-year. You can’t do that without knowledge of your customers.” Collecting customer data is key to any successful business that is looking to scale. But simply collecting masses of data won’t give you a competitive advantage – you have to truly understand that data in order to make the most of it through digital marketing. In the latest episode of the ‘The State of Commerce Experience’ podcast, host Brian Walker speaks to Peter Irikovsky, CEO at Exponea to discuss the...
2021-01-0832 min
Sudolabs ProductsAko sa buduje LegalTech digitalny produkt (Jan Buza)Do tejto epizódy prijal pozvanie Ján Búza, ktorý pôsobil vo viacerých úspešných slovenských startupoch, a to či už Exponea, HubHub alebo aktuálne Trama. Jano sa zaoberá primárne business developmentom, ale jeho zameranie na technologické startupy ho čím ďalej tým viac posúva do role produktového manažéra.Viac informáciií nájdete na týchto stránkach:LinkedIn profil nášho hosťaTrama - registrácia ochranných známokHubHub - coworking & flexible office rentsExponea - marketing automation and product analyticsTento podcast pripravujem v spolupráci s...
2020-12-0741 min
Martech StackedThe Martech Tool That Picks up all the Data you need and Brings it to your Favorite Platform - with Edward FordI’m joined today by a Helsinki-based growth marketer who specialises in scaling up B2Bs & SaaS marketing. He’s Host of The Growth Hub Podcast and Marketing Director at Supermetrics. Welcome to Martech Stacked, Edward Ford.
Here are the 3 top tools in Edward’s current martech stack:
#1: (https://supermetrics.com/)
Supermetrics picks up all the marketing data you need and brings it to your favorite reporting, analytics, or storage platform — whether that’s a spreadsheet, a data visualization tool, or a marketing data warehouse.
#2: (https://exponea.com/)
From customer data to marketing magic Exponea infuses the customer experience with limit...
2020-10-0839 min
Exponea - Audio InsightsThe ultimate guide to mastering email deliverabilityEpisode's Topic: Email Marketing
Episode's Description: The complete guide to email deliverability. Learn how to get your emails to your customers inbox.
Original Article: https://exponea.com/blog/email-deliverability/
2020-06-1232 min
E-Commerce in the Age of COVID-19Peter Solnička - Senior Customer Success Manager at ExponeaPeter joins the podcast to discuss how Exponea is advising their clients during the pandemic, and how even large companies have pivoted quickly to move online.
2020-06-1113 min
Red Button ZOOMB&B s Michalem Pastierem: Čo funguje v marketingovej komunikáciiMICHAL PASTIER je fanoušek festivalu Burning Man, spolumajitel a kreativní ředitel reklamní agentury Zaraguza a branding studia GoBigname. Zaraguza se stala nejkreativnější agenturou v SR a ČR podle YouTube, získala zlatou Euro Effie za nejefektivnější reklamní kampaň v Evropě a Grand Prix za nejlepší profil na sociálních sítích v ČR. Michal byl zařazen mezi Top 100 evropských inovátorů podle Google a Financial Times. Dostal se i na titulku magazínu Forbes Slovensko jako vítěz kategorie Byznys 30pod30. Je také nejmladším držitelem prestižního oceněn...
2020-06-031h 25Brain & BreakfastB&B s Michalem Pastierem: Čo funguje v marketingovej komunikáciiMICHAL PASTIER je fanoušek festivalu Burning Man, spolumajitel a kreativní ředitel reklamní agentury Zaraguza a branding studia GoBigname. Zaraguza se stala nejkreativnější agenturou v SR a ČR podle YouTube, získala zlatou Euro Effie za nejefektivnější reklamní kampaň v Evropě a Grand Prix za nejlepší profil na sociálních sítích v ČR. Michal byl zařazen mezi Top 100 evropských inovátorů podle Google a Financial Times. Dostal se i na titulku magazínu Forbes Slovensko jako vítěz kategorie Byznys 30pod30. Je také nejmladším držitelem prestižního oceněn...
2020-06-031h 25
Millennium Live | A Leadership & Discovery PodcastEpisode 68 | Scott McNabb, EXPONEAPersonalized experiences are now a must. Marketers do their best to deliver these personalized customer experiences, but often get lost among the different tech solutions and data fragmented across their marketing stack. Now, Enter Exponea. Scott McNabb is the Senior Vice President and General Manager of the Americas for Exponea and we had a great conversation to discuss some of the solutions that marketers are turning to, the benefits of CDP organized data, and his thoughts on networking with the C-suite at the Digital Marketing and Retail Transformation Assembly.Hosted on Ausha. See ausha.co/privacy-policy...
2020-03-3007 min
Mám rád BratislavuEP.5 FILIP UJLAKY - V 22r. LIETAL Z ANGLICKA PO SVETE a vrátil sa naspäť do BratislavyFilip Ujlaky pracoval pre Cummins, študoval v Birminghame a Londýne a dnes pracuje ako Head of Customer Success pre bratislavskú Exponea, jednu z úspešných bratislavských IT firiem so zahraničným dosahom.
V podcaste Filip hovorí o tom ako a prečo si vybral univerzitu vo Veľkej Británii, ako sa stal veľmi skoro úspešným, čo ho doviedlo naspäť na Slovensko a prečo nezostal budovať kariéru v Londýnskom City.
Video verzia na
YouTube http://bit.ly/31e35li
Sleduj nás aj na
Instagrame h...
2020-02-011h 02
Na rovinu o podnikaníNajlepšia kampaň je firemná kultúra
Michal Pastier začínal ako copywriter v reklamnej agentúre. Ako nadšenec online komunikácie dostal za úlohu rozbeh digitálneho oddelenia, z ktorého vznikla samostatná agentúra Zaraguza Digital. Má za sebou úspešné kampane, ktoré ľudia poznajú nielen v našom regióne, ale aj vo svete. Okrem iného sa so svojím tímom zaslúžil aj o historicky prvé získanie zlata pre Slovensko v prestížnej súťaži Euro Effie. Stojí tiež za úspešným branding štúdiom GoBigname a pomáha spoločnosti Exponea s komunikáciou.
Ako budovať silnú značku, na čo je dôle...
2020-01-281h 09
Biohacking Podcast s Dušanom PlichtomMichal Pastier, kreatívny riaditeľ 3 firiem o produktivite bez obety zdravia / The Powerlogy Podcast #07PRODUKTIVITA BEZ OBETY ZDRAVIA V 21. STOROČÍ A OSOBNÉ ZDIEĽANIE ZMENY PRÍSTUPU K NOČNEJ PRÁCI.
Ďakujeme, že sledujete náš Powerlogy Podcast. Ako poďakovanie prijmite kód: Podcast10 s 10% zľavou na najbližší nákup Powerlogy produktov. Kupón sa nevzťahuje na Eventy a zvýhodnené balenia. www.powerlogy.com
Michala charakterizuje kreativita, inovácia a vysoké pracovné zanietenie. V roku 2016 bol zaradený medzi Top 100 európskych inovátorov podľa Res Publica, Google a Financial Times.
Profesionálne je spolumajiteľom a kreatívnym riaditeľom reklamných agentúr Zaraguza Bratislava, Zaraguza Praha a prvej slovenskej naming agentúry GoB...
2019-11-181h 14
Exponea - Audio InsightsWhat’s a Customer Data Platform? The Definitive Guide to CDPsEpisode's Topic: Customer Data Management
Episode's Description: Have questions about Customer Data Platforms? We’ve got answers. Learn everything you wanted to know about CDP and CDXP.
Find the Answer to These Questions:
What Exactly Is a Customer Data Platform?
What Is the History of Customer Data Platforms?
Why is Customer Data Important?
What Kind of Customer Data Does a CDP Work With?
What Makes a Customer Data Platform Different from DMP and CRM?
Customer Data Platform Types and Usage: Deep Dive
What is a Customer Data & Experience Platform? (CDXP)
Difference Between Enterprise-Grade CDP an...
2019-11-0423 min
Millennium Live | A Leadership & Discovery PodcastEpisode 46 | ExponeaAs the #1 ranked customer data platform, Exponea joins #millenniumlive. Chief Executive Officer and Co-Founder, Peter Irikovsky delivered the opening keynote address at our Digital Marketing Transformation Assembly. We chatted with Peter afterwards to get a further glimpse into Exponea's mission to create leading customer experiences. We also learn how they protect their data in the world of GDPR.Hosted on Ausha. See ausha.co/privacy-policy for more information.
2019-11-0112 min
The Revenue Insights PodcastOndrej Bosak, Revenue Operations Manager @ ExponeaLearn from an experienced Revenue Operations Manager to become successful in a sales ops role with our special guest, Ondrej Bosak of Exponea...
2019-10-0728 minExponea - Audio InsightsOrganizational Customer-Centric Marketing: This Time It’s PersonalEpisode's Topic: Customer Data Management
Episode's Description: E-commerce companies spend millions on acquisition and customer retention, yet it’s loyalty that separates top performers from their competitors. Discover what it takes to get an edge with customer-centric marketing.
Table of Contents:
What is Customer-Centric Marketing?
Why is Customer-Centricity Important?
Strategies For Creating a Customer-Centric Company
Developing an Organizational Customer-Centric Mentality
Original Article: https://exponea.com/blog/customer-centric-marketing/
The Customer Data Guide to Sustainable Growth (E-Book): https://exponea.com/e-books/customer-data-guide/
2019-07-3117 minExponea - Audio InsightsImproving the Customer Experience: Personalized Product Recommendations with ExponeaEpisode's Topic: Product Recommendations
Episode's Description: Using Exponea’s collaborative filtering model for product recommendations, a fashion e-commerce company was able to increase on-site personalization, more than double their click-through rate for recommended products, and increase recommended products added to the shopping basket by 20%. Listen to this audio insight and learn how it was done ...
Original Article: https://exponea.com/blog/improving-the-customer-experience-personalized-product-recommendations-with-exponea/
Your Customers Want an Experience. Give it to Them! (E-Book): https://exponea.com/e-books/customer-experience/
2019-07-3108 minExponea - Audio InsightsWhy Are B2C Marketers Crazy About Customer Data Platforms in 2019?Episode's Topic: Customer Data Management
Episode's Description: How do you foster loyalty with your users? Industry leaders are now realizing the power of Customer Data Platforms in enabling the future of e-commerce: growth through loyalty. What exactly is a CDP? Why do CDPs matter? Check out this audio insight and learn why CDPs are key to creating growth through customer loyalty.
Table of Contents:
What is a Customer Data Platform (CDP)?
The differences between CDPs and other data management systems
Why Are CDPs Better for Fostering Loyalty?
Additional Features to Enhance a CDP
...
2019-07-3012 minExponea - Audio InsightsCustomer Data Management: How to Gather Customer Data CorrectlyEpisode's Topic: Customer Data Management
Episode's Description: The key to company success now lies in the ability to manage streams of customer data. Learn how to manage and gather customer data correctly from day one.
This audio insight will outline how to create a system of customer data management from scratch, including:
What most companies are doing wrong when it comes to gathering data;
Why companies still gather data this way;
What these companies need to do/have to gather data correctly in the future.
Table of Contents:
Setting the Scene
Customer...
2019-06-2425 minExponea - Audio InsightsBoost Your Email Deliverability With These 10 Proven TacticsEpisode's Topic: Email Marketing
Episode's Description: Email deliverability is, today, the number one challenge for many brands trying to communicate with their customers. The reason is that the major ISPs (Gmail, Hotmail, Yahoo etc.) and their definition of a good email sender, hides behind processes that feel more like “smoke and mirrors” rather than something prescriptive.
Original Article: https://exponea.com/blog/boost-your-email-deliverability-with-these-10-proven-tactics/
How to Retain 89% of Your Customers (E-Book): https://exponea.com/e-books/growth-through-loyalty/
2019-06-2411 minExponea - Audio InsightsCatch Up: Online Retail Challengers NYCEpisode's Topic: Customer Loyalty
Episode's Description: Exponea’s third edition of the Online Retail Challenger brought us to the bustling City of New York, where e-commerce experts and executives from Missguided, Beach House Group, the CDP Institute, and Exponea presented advice, actionable strategies, and tips on the most important element of successful growth: customer loyalty.
Original Article: https://exponea.com/blog/catch-up-online-retail-challengers-nyc/
Customer Loyalty in E-Commerce (E-Book): https://exponea.com/e-books/customer-loyalty-ecommerce/
2019-06-2406 minExponea - Audio InsightsCreate Your Own Fully Automated Omni-Channel Customer ExperienceEpisode's Topic: Omnichannel Marketing
Episode's Description: Customers want personalized interactions with your brand, and they want it on whatever channel is most convenient at the moment. In response, companies are investing in an automated omni-channel experience. By doing so, they can connect with potential and current customers with the information that will lead them to the next stage of the buying journey.
Table of Contents:
A Customer-Centric Paradigm Shift
Setting the Scene for Automation
Creating a Customer-Centric Plan
Omni-Channel Automation FAQs
Conclusion
Original Article: https://exponea.com/blog/create-your-own-fully-automated-omni-channel-customer-experience
2019-04-2914 minExponea - Audio InsightsOmnichannel Analytics: An In-Depth Look at Attribution ModelingEpisode's Topic: Omnichannel Marketing
Episode's Description: Omni-channel analytics is the new rave in 2019, but not every marketer knows how, when and where it applies. Today we’ll dive into attribution modeling, provide an in-depth understanding to get you and your team prepped when setting up your omni-channel analytics strategy.
Table of Contents:
Setting the Scene with an Omni-Channel Example
Attribution Models, Characteristics and Comparisons
Flowchart: Choosing the Right Attribution Model
Key Takeaways
Original Article: https://exponea.com/blog/analyzing-your-omni-channel-performance-with-attribution-models/
2019-04-2905 minExponea - Audio InsightsOmnichannel Marketing Strategy: Learn How to Create Channel-Specific ContentEpisode's Topic: Omnichannel Marketing
Episode's Description: Improve your omnichannel experience with best practices for creating the right content for each marketing channel.
Table of Contents:
How to Create Channel-Specific Content
Ideal Communication Styles for Each Channel
Key Takeaways
Original Article: https://exponea.com/blog/omnichannel-marketing-strategy-learn-how-to-create-channel-specific-content/
2019-04-2916 min
morecast | ľudia príbehy rozvoj05 Ako sa robí HR v Exponea a aké hodnoty hľadajú Lenka a Klaudia u kandidátov?HR oddelenia patria (alebo by aspoň mali patriť) v každej firme medzi tie najdôležitejšie - pretože ak kvalita každej firmy závisí v prvom rade od ľudí, tak potom kvalita výberu ľudí závisí často najmä na HR manažéroch a interných recruiteroch. A v spoločnosti Exponea sa rozhodli postúpiť na ďalší level a zveriť výber ľudí do rúk interných headhunterov, resp. headhunteriek. Lenka Fiľová a Klaudia Nemčická ma najprv previedli netradičnými priestormi a potom sme sa naživo a bez strihu (ako vždy) porozprávali o tom, čo dnes reálne...
2019-04-2830 minExponea - Audio InsightsConversion Funnel: Analysis and Optimization for E-CommerceEpisode's Topic: Web (E-Commerce) Optimization
Episode's Description: Conversion funnels are a MUST for e-commerce sites - but if you're not analyzing/optimizing your funnels, you're missing half the point. Learn what to do.
Further Knowledge on E-Commerce Optimization: Learn the metrics that matter, and how to apply them to your company to increase conversions and revenue. (The Formula for E-Commerce Success Revealed | E-Book: https://exponea.com/ecommerce-success/ )
Table of Contents:
- E-Commerce Conversion Funnel FAQ
- What is a Conversion...
2018-12-2111 minExponea - Audio InsightsHow to Use Artificial Intelligence (AI) in Online Fashion RetailEpisode's Topic: AI Marketing
Episode's Description: How do fashion retailers use AI in 2019? How will they use it further into the future? Learn the latest techniques from industry insiders!
Further Knowledge on AI Marketing: Find out how artificial intelligence revolutionizes online fashion retail and makes or breaks marketing superstars. (Deep Dive into AI | E-Book: https://exponea.com/ai-ebook/ )
Topic's Introduction:
If you aren’t using Artificial Intelligence (AI) to communicate with your customers, your company is already falling behind. This podcast looks at the state of AI in online fashion retail, comparing companies that use it and companies that don’t.
...
2018-12-1914 minExponea - Audio InsightsThe Importance of Customer Lifetime Value (CLV) in MarketingEpisode's Topic: Customer Lifetime Value
Episode's Description: Customer Lifetime Value is the most important metric companies ignore. Find out what makes it so important, and how to use it effectively.
Topic's Introduction: The importance of Customer Lifetime Value (also called CLV, CLTV, LCV, or LTV marketing) has been understated for a long time. CLV is the most important metric that companies ignore. Marketers have been writing about how important knowing CLV is for years, and it’s still being ignored or underutilized.
Table of Contents:
- What is Customer Lifetime Value?
- Why is Customer Lifetime Value Important?
- Why Do...
2018-12-1910 minExponea - Audio InsightsTop 5 E-Commerce Inventory Management Techniques (+2 Better Ones)Episode's Topic: Inventory Management
Stop losing money from poor inventory management. Use these 7 inventory management techniques to keep your inventory investments from depreciating in the warehouse, and improve your margins right now!
Article: https://exponea.com/blog/top-5-e-commerce-inventory-management-techniques-2-better-ones/
2018-12-1113 min
WebsupportPodávajú v Exponea pštrosí burger ako benefit? (Peter Irikovský - Exponea)Príbeh firmy, ktorá z produktu na objednávku vyrástla na nadnárodnú spoločnosť, ktorá to dotiahla až za veľkú mláku Peter Irikovsky nám porozprával o tom, ako v Exponea budujú takú kultúru, že sa k nim ročne chcú pridať stovky ľudí. O tom, ako dávajú ľuďom možnosť pracovať napríklad z Melbourne, vlastniť podiel na raste firmy, už od prvých dní pracovať na vlastnom projekte, a dať si k tomu na obed napríklad pštrosí burger.
2018-04-171h 31
BOSS-itEpisode Four: The Impact of Video for Software TechHow can your software company improve internal & external communication to improve results fast? This episode shows you how. PLUS… how to use videos to increase your profits. And the mistake almost ALL software companies are making with their marketing. Mark Edwards and Michael Humblet reveal all. Go to www.BossEquity.com to find how you can take your software company to the next level. Do it now and I’ll even offer you a free consultation.Links for podcast:The British Society Of Cinematographers - https://bscine.com/ Cli...
2018-04-0635 min
BOSS-itEpisode Two: Growing Software Tech is HardHow can your software company avoid the common error made when attracting new customers? This episode shows you how. PLUS… how to drastically improve your productivity. And the one thing you NEED to know if you want everyone in your company to be aligned.. Mark Edwards and Michael Humblet reveal all. Go to www.BossEquity.com to find how you can take your software company to the next level. Do it now and I’ll even offer you a free consultation.Links for podcast:Exponea - www.exponea.com
2018-03-2329 min