Shows
Headsmack: Conversations with MisfitsFabian Geyrhalter / Brand Strategist. Creative Director. Coach. Author. SpeakerWhy Most Companies Get Branding Wrong (And How to Fix It)Fabian Geyrhalter knows how to build brands that last. As a brand strategist and creative executive, he has worked with industry giants like Marriott, Warner Brothers, and Match, and his expertise has been featured in Inc., Forbes, and The Washington Post.In this episode, Fabian breaks down the true essence of brand strategy, why most companies get it wrong, and how to evolve your brand without losing its soul. We discuss the Jaguar rebrand disaster, the Walmart...2025-01-2757 min
How Brands Are BuiltFabian Geyrhalter builds and launches successful brandsRob Meyerson and Fabian Geyrhalter discuss brand strategy's balance of innovation and foundational rules, touching on brand creation challenges and successful launches in the evolving marketing landscape. Today’s episode is special. It's an edited version of a LinkedIn livestream chat with Fabian Geyrhalter, founder and principal at FINIEN, "a purposefully small consultancy based in Los Angeles." Fabian is a brand strategist and creative director and host of the Hitting the Mark podcast. He's also written several best-selling books, including How to Launch a Brand and The Brand Therapy Book. Lastly, Fabian is founder of Toneoptic, which we...2024-05-1356 min
Hitting The MarkToneoptic: Fabian Geyrhalter, Founder & CEOHitting The Mark is back from its hiatus with guest host Kara Ebel interviewing Fabian Geyrhalter. We wanted to do something special for episode 101, and here we go!You know Fabian Geyrhalter as the host of this show, but today we spin things around and have Fabian in the hot seat talking about his innovative hardware startup for audiophiles and music lovers. Trendhunter calls Toneoptic 'progressive,' Forbes 'revolutionary,' and the Financial Times 'clever.' Fabian shares the hurdles and fails, how he crafted the brand strategy and created bootstrapped journeys and experiences for his tribe...2023-12-0844 min
The Businessology ShowBranding Strategy versus Business Plan with Fabian GeyrhalterOur guest is none other than Fabian Geyrhalter, a renowned brand strategist and creative director based in Los Angeles. With his wealth of experience in brand consulting and running his own consultancy, Fabian is a true expert in the field. On the newest episode of The Businessology Show, Fabian expresses his awe and appreciation for several mind-blowing product examples. He emphasizes that effective branding is not limited to expensive, high-end designers, but rather it's all about accurately portraying the brand's message to the target audience. Fabian brings to light the importance of brand strategy and its role in connecting with...2023-08-1539 min
Creating The Greatest ShowPodcast Guest Research Done Right - Fabian Geyrhalter - Creating The Greatest Show - Episode # 025Today’s guest is an entrepreneur, brand thought leader, and host of a podcast nearing its 100th episode! Fabian Geyrhalter is the Host of Hitting The Mark, the author of three Amazon best-selling books, and the Founder of Finien. Fabian drilled down into how to research guests for a podcast, why you need to leave room in your podcast script for the magic of the conversation, and how to create a community-supported revenue model for your podcast. Takeaways:Researching your guest before recording a podcast with them is vital to having a great conversation on...2023-01-0553 min
The Revenue MazeThe Guiding Northstar - Fabian Geyrhalter - The Revenue Maze - Episode # 027Today’s guest launched a product startup Toneoptic in 2022. All three of his books became International Amazon Bestsellers. Fabian Geyrhalter is the Principal at FINIEN. Fabian is also the host of the “Hitting the Mark” podcast. Fabian joins the host Valerie Cobb to talk about the importance of everyone working together in a company and shares his tips on how to increase your revenue.
Takeaways
It’s important to rethink your brand strategy on a yearly basis. Take the time to get the core C-Suite together and for about half the day think about your goals...2022-09-2854 min
A Brave New PodcastThe Power Of Brand, with Fabian GeyrhalterFabian Geyrhalter is a brand strategist and creative director who was born in Vienna, Austria and has been living in Los Angeles for well over half his life. He understands that any venture can turn into an admired brand if developed in an intrinsic, holistic, and methodological manner. Fabian has deep expertise in guiding companies through their brand transformations and has been sought out by companies such as Marriott International, Warner Brothers, Match Group, Honeywell, Kaplan, and Randstad. His thoughts on branding have appeared in publications like Inc., Forbes, Entrepreneur, and The Washington Post. All...2022-08-0344 min
Hitting The MarkBreeze Airways (JetBlue, and others): David Neeleman, Founder & CEODavid Neeleman is the Founder of 5 airlines and changed the way people experienced surprise and delight by flying JetBlue. During the pandemic, he launched his latest airline brand, Breeze, and I sat down with David to talk about what branding means to him, what makes great company culture, how a book inspired the JetBlue brand, and his preferred airline naming process (in the case of JetBlue the name was derived the Friday before a Monday launch).Needless to say, an episode that is packed with insights from a truly amazing brand builder I believe all o...2021-10-0127 min
Hitting The MarkDrink Monday: Chris Boyd, Co-Founder & CEOChris Boyd is the Co-Founder of Monday, a Southern California distillery that crafts non-alcoholic spirits such as gin and whiskey. The brand is only a year old and its impeccable design caught my eye from day one. Chris and I talk about how community and authenticity are key to building his brand. And he is walking that talk as he has 1,366 shareholders to who he is reporting.And of course, we talk about the power of design and how the big question ‘why’ should be fundamental to any entrepreneur’s journey of building their br...2021-09-1050 min
Hitting The MarkCrossnet: Chris Meade, Co-FounderChris Meade, 28 years young, a Forbes 30 under 30 nominee, invented a new sport with his co-founders that mixes Four square with Volleyball. Today you can catch Crossnet on ESPN and the product sells in over 3,000 locations in the US and around the world. Chris and I talk about naming not only a brand, but a sport, how to create not only momentum but a movement, the latest in digital marketing, and why communication, internally and externally is key to brand success and, as usual, we touch on a lot more. If you are...2021-08-2039 min
Hitting The Markvon Holzhausen: Vicki von Holzhausen, FounderVicki von Holzhausen utilizes her background as a designer for Audi and Mercedes to innovate on materials that are truly sustainable through her eponymous vegan leather bags and accessory brand. Vicki and I discuss the weight of her brand promise, The Conscious Code, how she bootstrapped a luxury brand, how she showcases accountability by using her last name as the brand name and so much more.
2021-07-3041 min
Hitting The MarkHint: Kara Goldin, Founder & CEOKara Goldin is the Founder and CEO of Hint, Inc, the brand synonymous with the leading unsweetened flavored water in the US, loved by millions. Within minutes of listening to Kara, you will understand why she became as successful as she has and why she is such an influential voice in business. Kara shared an outpour of crucial lessons for both entrepreneurs and marketers alike, and her first book, Undaunted: Overcoming Doubts and Doubters, was released last October and is now a Wallstreet Journal Bestseller. Needless to say, an episode not to...2021-07-0952 min
Hitting The MarkCoolhaus: Natasha Case, CEO & Co-FounderNatasha Case founded Coolhaus with her then-girlfriend – now-wife – in 2009. Inspired by her architectural background and a drive to create the best ice cream sandwich available, the couple bought "a piece of shit postal van masquerading as an ice cream truck’ on Craigslist for $2,500 dollars and towed it to the Coachella Music Festival using AAA." The rest is history. Today Coolhaus is the top women-led ice cream company in the U.S. and can be found in over 6,000 grocery stores. Despite its growth, Coolhaus remains true to the authentic origins of the brand: represent positive change, push the...2021-06-1849 min
Hitting The MarkSwag.com: Jeremy Parker, Co-Founder & CEOJeremy Parker bought the url swag.com to disrupt the boring and outdated promotional products industry. Swag should stand for something new, and be bought differently, and it should be stuff people actually want to keep. That vision turned into reality as swag.com had 2000% growth over the last three years, made it onto Number 218 on Inc’s Top 500 Fastest Growing Companies list, and counts TikTok, Netflix, Facebook, Amazon, Mercedes, Starbucks, Google, and Spotify as its customers. Even during this tough past year, where events were canceled and offices shut down, the brand kept growing whi...2021-05-2845 min
Hitting The MarkAwe Inspired: Max Johnson, Co-Founder & CEOMax Johnson built a tremendously impactful business over the course of the last 4 years through simple necklaces that celebrate female goddesses and leaders. The brand, Awe Inspired, was born out of Max's mother’s desire to empower fellow cancer survivors. From the journey of blindly walking into brand agencies on Madison Avenue to learning how personalization and shared values are key to the future success of their jewelry brand, Awe Inspired is exactly that: Inspiring. If you were wondering if taking a political stance is the right move for your brand, or how to navigate pic...2021-05-0748 min
Hitting The MarkTRUFF: Nick Ajluni & Nick Guillen, Co-FoundersYou must have been on a social media diet to not have stumbled upon TRUFF’s masterfully designed array of truffle-infused sauces. But TRUFF is not solely a social media sensation, you can find the brand anywhere from Whole Foods to Neiman Marcus, and from the U.S. to Australia. The two Co-Founders, Nick Ajluni and Nick Guillen, have a knack for brand building and now that I have tried their products, which of course in true TRUFF fashion they immediately shipped my way after recording the interview, I can attest that this is not jus...2021-04-2352 min
Hitting The MarkLegalZoom: Edward Hartman, Co-FounderEddie Hartman created LegalZoom 20 years ago with two friends and built it into the best-known legal brand in the United States. LegalZoom has over 4 million customers and more than half of all Americans know the brand. I have been a customer for a mighty long time and having this chat with Eddie was just incredibly stimulating and rewarding. We talk about how celebrity lawyer Robert Shapiro became the face of the company, we discuss the impact of assurance and how ‘brand’ is the future promise about something you can not guarantee today, how the word ‘zoom’ u...2021-04-0945 min
Hitting The MarkBonjoro: Matthew Barnett, Papa BearIn the last episode we were in Iceland, today we are in Australia, and finally, we have a B2B brand on the show again: A tech brand that is in the business of converting, retaining, and growing your customers with delightful personal video messages sent at just the right moment. But Bonjoro is not your typical tech company – it has brand and culture at its heart. It is about creating customer love, and it is a weird brand, a fun brand, a brand that is not afraid to stand out, most probably more afraid to...2021-03-2648 min
Hitting The MarkSaltverk: Björn Steinar Jónsson, Founder & CEOBjörn Steinar Jónsson runs Saltverk, which produces hand-harvested sustainable sea salt using only energy from geothermal hot springs in the northwestern fjords of Iceland. Saltverk's salt-making method is based on the traditional methods of the 17th-century, which means that during the entire process they leave zero carbon footprint. The salt is used in many of the world's best restaurants (great story about Noma in the interview) and it was time to sit down and talk about the concept of 'brand' with Björn, whose product I have been enjoying for a little while now...2021-03-1243 min
Hitting The MarkClare: Nicole Gibbons, Founder & CEOInterior designer Nicole Gibbons set out to 'take the pain out of paint' through her brand Clare where she has pioneered an easier, faster, and more inspiring way to shop for paint. Fast Company proclaimed “The Warby Parker of paint is here” and Nicole has just been named one of Inc’s 100 Women Building America's Most Innovative and Ambitious Businesses. In a fascinating conversation, we dive into sustainability, physical retail experiences versus D2C, Clare’s unique brand language, and of course, the meaning behind the brand’s name, which could have easily...2021-02-2740 min
Hitting The Markbehno: Shivam Punjya, FounderShivam Punjya is the founder of the luxury handbag label behno which is designed in NYC but made in India. behno operates at the intersection of ethical thinking and luxury design, a space I have always been very interested in. Further, behno’s mission is to redefine and bring awareness to the character of “Made in India”, and to set a new standard for Indian factory manufacturing that improves the quality of life and safety of women in the garment trade. Shivam and I talk about how to move from exploiting cheap la...2021-02-1238 min
Hitting The MarkPampa: Emmanuelle Magnan, Founder & Creative DirectorEmmanuelle Magnan is the Founder of the Parisian flower studio Pampa. Those of you listening to the show frequently know that I love to talk with founders of internationally known brands like Rotten Tomatoes and Evernote just as much as with smaller brands that are unknown to many of you, but that I feel are doing something unique in their space or with their brand. Pampa is doing both as they disrupt the traditional flower business with a splash of color. Once you see their brand and their bouquets, you can no...2021-01-3054 min
Hitting The MarkTwo Blind Brothers: Brad Manning, Co-BrotherBrad Manning is one of the Co-Founders, or Co-Brothers as he puts it, of Two Blind Brothers, a mission-based company whose name is telling at least one important part of this brand’s story. Two Blind Brothers is a NYC-based clothing line that focuses on luxury casual wear. Both founders are affected with a form of macular degeneration and pledge 100% of their profits to medical research to cure blindness. And their brand campaigns and stories are heartfelt and master examples of whip-smart marketing. In this wonderfully inspiring conversation, we talk about what...2021-01-1549 min
Room 9EPSD. #86 -W/Fabian Geyrhalter - Why Branding Works for EveryoneFabian Geyrhalter is a brand strategist and creative director who was born in Vienna, Austria, and has been living in Los Angeles for over half his life. In this episode Sean and Fabian dive deep into the importance brand, brand strategy, and storytelling play in any business and how we must stay the course in authenticity in order to truly connect with the people who use our services.
Get in touch with Fabian on his website, check out his books, and listen to his podcast.
2021-01-0555 min
Hitting The MarkRotten Tomatoes: Patrick Lee, Co-Founder & founding CEOPatrick Lee was Co-Founder and founding CEO of Rotten Tomatoes, the movie rating system we all came to know so well and that I always saw as a kind of anti-brand. To kick off 2021, we are talking about how Patrick transitioned from running a design firm, like so many of my listeners, to running Rotten Tomatoes 23 years ago. Needless to say, the brand is still going strong and we discuss how the name and the famous Tomatometer with its counter-intuitive colors came about, how focus is key to brand success, but we also go back t...2021-01-0141 min
The PR Playbook PodcastEp 47 - Developing your strategic brand message. An interview w/ Fabian Geyrhalter, creative director of FINIENDo you know what your brand’s vision, mission and message is? What actions do you want your audience to take? Are you communicating something meaningful? What short and long term impact do you want your brand to have. This is all one of the most critical components of building a brand, a brand strategy and executing successful marketing and PR campaigns.Today, I’m speaking with Fabian Geyrhalter a brand strategist and creative director of FINIEN. Fabian has deep expertise in guiding companies through their brand transformations and has written and published international Amazon best-sellers, now go-t...2020-12-3139 min
Hitting The MarkEIDU: Bernd Roggendorf, Founder & CEOBernd Roggendorf is known as the Co-Founder of Ableton, the tremendously popular software that helps millions of musicians unleash their creative potential. But today we are talking about EIDU, the social enterprise Bernd founded 5 years ago to improve education standards for the 800 million children who live on $2 or less per day. We are chatting about how he took his entire family around the world, trying to live as closely as possible like people in poverty so he could understand his future audience’s needs, on what role branding played within the organization, the meaning of bra...2020-12-1855 min
Hitting The MarkOuter Aisle: Jeanne David, Founder and CEO & Vasa Martinez, CMOJeanne David and Vasa Martinez, the Founder and the CMO of Outer Aisle, respectively, are joining me to look behind the curtains of how the Outer Aisle brand was crafted; a brand Jeanne founded in her 50s that invented the cauliflower carb-swap category by offering gluten-free, nutrient-dense, low-carb Cauliflower Pizza Crusts and Sandwich Thins/Wraps. Jeanne's innovation combined with Vasa’s knack for community-building and trend-setting has led the brand to become the fastest-growing food company in California on the Inc. 5000. We talk about the importance of foresight when it comes to c...2020-12-0542 min
Hitting The MarkAlpha Foods: Cole Orobetz, Co-Founder, CEO, And CFOCole Orobetz founded Alpha Foods five years ago and is currently the CEO and CFO of the healthy frozen meal brand that can be found in over 9,000 stores across North America and Asia, where their plant-based Alpha Chicken Nuggets are available at KFC (which is quite an endorsement!). Cole and I talk about how a blizzard and a vegan bagel dog got him into the business, why he had to re-name his brand for the Chinese market, how ‘familiarity’ is key to convincing meat-eaters to try plant-based varieties of their favorite foods, and how it took...2020-11-2044 min
Hitting The MarkUnbound Merino: Dan Demsky, Co-FounderIf you launch a t-shirt brand in this day and age and you find a way to stand out, you bet I’ll have you on my show. And that is exactly what Dan Demsky did by co-founding a Merino wool clothing brand that is high-performance yet stylish. Dan was running a Creative Agency but sought to pivot into offering an eCommerce product that allows for scaling instead. That was the goal, then the journey of finding an actual need to built a brand around started. In this fascinating conversation, we talk...2020-11-0648 min
Hitting The MarkJuly: Muhammad Saigol and Erik Rauterkus, Co-FoundersMuhammad Saigol and Erik Rauterkus of July launched an appliance in 12 months from idea to market through razor-sharp focus. We dive into how the brand made 'summer' their DNA, how transparency with the customer is key, and why The Wall Street Journal called July ‘summer’s unlikeliest status symbol.’ We further look into the brand architecture of a startup that has big plans to become the next generation General Electric. Much to learn from these Co-Founders on how to craft a brand. Learn more about JulySupport t...2020-10-2344 min
Hitting The MarkAnna Sheffield Fine Jewelry & Bing Bang: Anna Sheffield, Founder and Lead DesignerAnna Sheffield launched Bing Bang in 2001, and her eponymous fine jewelry brand followed in 2009. Since then, some fine folks you may have heard of like Jennifer Lawrence, Meryl Streep, Kerry Washington, Helen Mirren, and Charlize Theron came to appreciate her work. Today we go deep into how Anna created a cult-like following with a brand that was almost created by accident and how creating the actual brand platform just 4 years ago was instrumental to her growth. But, I also take this opportunity to dive into all the questions so many of us have about the i...2020-10-0949 min
Hitting The MarkThe Financial Gym: Shannon McLay, Founder and CEOShannon McLay built a gym to work out your finances: Monthly memberships, trainers, the whole nine yards. You are matched with a BFF - your best Financial Friend – the call to action on the site says ‘Let’s crush some goals’ and trainers welcome you by saying ‘You are about to get financially naked with me.’ It’s the Financial Gym, and it all started with the name. Shannon built this brand on experience and a lot of fantastic brand gut instincts. This conversation was a complete blast and her brand may just be the type of brand t...2020-09-2545 min
Hitting The MarkKidfresh: Matt Cohen, Co-FounderJust in time for 'back to school' (albeit a strange and unusual one for most kids and their parents this year), I had the chance to talk with the Co-Founder of Kidfresh, a brand of healthy frozen meals for kids. Matt Cohen was appalled when he saw what kids in the U.S. were eating so he set out on a journey to change it by hiding all the healthy stuff in the type of meals kids actually crave. Today, the Kidfresh line is available in all major U.S. supermarkets and Matt’s mission of c...2020-09-1128 min
Hitting The MarkNekter Juice Bar: Steve Schulze, Co-Founder and CEOSteve Schulze built Nekter Juice Bar into a franchise of over 160 locations nationwide with sales north of $100M a year. As regular listeners of this show will know, I am always thrilled to feature franchise success stories, because when it comes to franchises, branding is the holy grail while adding a layer of complexity to the creation and duplication of the brand. Steve and I dive into the power of listening to your customer, how he pulled off being a store inside of Whole Foods, how to create brand loyalty, and how to work with c...2020-08-2841 min
Hitting The Markmmhmm and All Turtles: Phil Libin, Co-Founder (Former CEO, Evernote)One of the immense pleasures I get out of hosting this show is to be in the company of amazing entrepreneurs, one smarter than the other. Phil Libin is definitely on the top of that list. Phil, of course, is the Co-founder and former CEO of Evernote who just launched another one of his many companies and brands he helped shape over the past decades. And this one is very, very intriguing. Also, because it is called mmhmm. This episode is so entertaining, so whip-smart and so important especially if you are involved in naming o...2020-08-1438 min
Hitting The MarkLIV Watches: Esti Chazanow, Co-Founder and Brand ManagerEsti Chazanow is the Co-Founder and Brand Manager of LIV watches, a brand that does not have customers but fans, a brand that is the David going against the Goliath, a brand that is digital-born yet celebrates the retro-physical, a brand that is inexpensive compared to its competitors yet is never seen as cheap. So many topics that are crucial to understand on a deeper level for any brand marketer or entrepreneur and Esti is an amazing person to hear it from. Learn more about LIVSupport the show and...2020-07-3148 min
Hitting The MarkReGrained: Dan Kurzrock, CEO and Co-FounderDan Kurzrock was brewing beer as a hobby in college when he realized that only 10% of the ingredients used to make beer actually end up in any pint of beer. All-in-all, we waste 40% of all edible food. Today Dan runs ReGrained, a mission-driven ingredient platform that leverages technology and culinary science to transform beer waste into food. Dan is a thought-leader in food waste business models, "edible upcycling" and the circular economy for food, and he made it onto the Forbes 30 under 30 list in 2018. The consumer brand is selling supergrain puffs li...2020-07-1754 min
Hitting The MarkNikola Motor Company: Trevor Milton, Founder and CEOTrevor Milton is the founder of Nikola Motor Company, the hybrid truck company that has 6 vehicles in the making, most of which have not seen the light of day yet. I talked with Trevor only days after he took his company public, ringing the stock exchange bells via video during the pandemic. Trevor is only 38 years old and has a reported net worth of 7.2 billion dollars. Here he is on Hitting The Mark to talk with us about the Nikola brand, which, despite not having an actual truck on the roads, is...2020-07-0336 min
Hitting The MarkKnife Aid: Mikael Soderlindh, Co-Founder and Director (Happy Socks: Co-Founder and CEO)I want to borrow a line from the great David Letterman and say 'My Next Guest Needs No Introduction.' He, of course, is the Co-Founder of Happy Socks and has just launched a new brand. Happy Socks, the immensely iconic and much-loved brand has reached 90 countries and every continent – with concept stores all around the world, from LA to Tokyo, Happy Socks can be found in over 10,000 fashion apparel boutiques. But today Mikael is sharpening your knives! Get to know his new venture and find out what he learned from crea...2020-06-1935 min
Hitting The MarkVerona Collection: Lisa Vogl, Founder and DirectorI hustled to get Lisa Vogl on the show because the idea of starting a brand specializing in hijabs that is catering to the Muslim population and launching it successfully at Macy’s to me was fascinating on many levels. In fact, Verona Collection is the first modest fashion brand to be launched, featured, and sold in an American department store. Lisa is a young passionate entrepreneur driven by authenticity. I greatly enjoyed this swift interview with her about her brand’s strategy and I believe it shows. Learn more about Verona...2020-06-0531 min
Hitting The MarkButtercloth: Danh Tran & Bob Stevens, Founder & COOIn a rare move, we have a Founder and COO duo on the show for a brand tale that includes an aspirational economic migrant story from designing clothes for Barbies, literally, at Mattel, to making a pitch so successful it landed them a quarter-million-dollar deal with investor Robert Herjavec of Shark Tank fame. Danh and Bob are running LA-based Buttercloth, a brand that is a typical internet-born D2C brand, so much so that they don’t believe in experts like myself. And they told me so during my show. The comp...2020-05-2241 min
Hitting The MarkSweet Flower: Tim Dodd, Co-Founder & CEOTim Dodd is a venture capitalist turned Co-Founder and CEO of Sweet Flower, Southern California's largest and leading independent cannabis retailer. A dispensary that is by and for LA., Sweet Flower leads with a clear brand positioning and a high sense for design in a sea of sameness. My chat with Tim came at a nerve-wracking time when L.A. was knee-deep in the coronavirus pandemic, but Sweet Flower seems to have been well prepared to weather the storm. There is much to learn from Tim as we not only talk about branding but also t...2020-05-0853 min
eCommerce TalksHow eCommerce brands can get ready to strive after Covid-19? Interview with Fabian GeyrhalterWe are seeing the first lockdowns of European countries coming to an end. The main (and, hopefully, the only) wave of the coronavirus pandemic is starting to pass and now is the time to think about what comes next and what steps we should take. How will eCommerce look after COVID-19? Listen to a leadership talk with Fabian Geyrhalter from FINIEN and Tom Kartwatka from DIVANTE.2020-05-0639 min
The CroowHow To Create a Business That's Bigger Than It's Products with Fabian GeyrhalterHow To Create a Business That's Bigger Than It's Products | Fabian Geyrhalter
Do you want to create a business that is bigger than just you and bigger than just the products you sell? In this episode, Chris chats to Fabian Geyrhalter, a Renowned Brand Strategist and Creative Director. He is the founder and principal of Los Angeles-based brand consultancy FINIEN. His best-selling book ‘How to Launch a Brand’ became a go-to resource for entrepreneurs and creatives alike. His latest book is ‘Bigger Than This - How to turn any venture into an admired brand.’ Today he shares some wis...2020-04-2948 min
Hitting The MarkArgent: Sali Christeson, Founder and CEOEntrepreneur and unapologetic power dresser Sali Christeson is the founder and CEO of Argent, the venture-backed brand helping women suit up to level the office playing field. Sali launched the specialized D2C fashion brand in 2006 and she is already redefining the workwear category while dressing powerful women from Hillary Clinton and Kamala Harris to Amy Poehler and Awkwafina. Sali is incredibly charismatic and you will be in for a treat as we talk about brands reacting to the COVID-19 crisis, her journey from 10-years at CISCO to becoming a fashion entrepreneur, how she created t...2020-04-2448 min
The Gifters: Your Story is a Gift to the WorldEp. 309: Fabian GeyrhalterRenowned Brand Strategist and Creative Director Fabian Geyrhalter is a prolific author and speaker on the subject of branding. He is the founder and principal of Los Angeles-based brand consultancy FINIEN.
Geyrhalter is a columnist for Forbes and Inc and has been published by the likes of The Washington Post, Entrepreneur and Mashable.
His best-selling book ‘How to Launch a Brand ’ became a go-to resource for entrepreneurs and creatives alike. His latest book is ‘Bigger Than This - How to turn any venture into an admired brand.’
https://www.linkedin.com/in/geyrhalter/2020-04-1613 min
Hitting The MarkVice Ventures: Catharine Dockery, Founding PartnerFrom Walmart to Bonobos to running a VC firm that famed investor (and Netscape co-founder) Marc Andreessen invested in that solely funds vice ventures; so any startup others are advised not to invest in (many are even prohibited from investing in) such as gambling, alcohol, sex, cannabis, and nicotine. Not much more needs to be said about my next guest, Catharine Dockery of Vice Ventures, who could not come on in a more timely manner than during this economic downturn where most brands suffer, but her portfolio will strive. Get ready for some fast-talking and a...2020-04-1037 min
Mallama Presents Take Care PodcastEP. 2 - Fabian Geyrhalter - How to Create a Memorable BrandFabian Geyrhalter —How to Create a Memorable Brand | Brought to you by Mallama
“If you infuse heart and soul into a venture, and if you create a distinct voice, and if you share values with your customers, then you actually will turn into a brand.” Fabian Geyrhalter
Renowned Brand Strategist and Creative Director Fabian Geyrhalter is a prolific author and speaker on the subject of branding. He is the founder and principal of Los Angeles-based brand consultancy FINIEN. Geyrhalter is a columnist for Forbes and Inc and has been published by the likes of The Washin...2020-04-0828 min
Hitting The MarkSky Zone Franchise Group: Jeff Platt, President My guest today is Sky Zone's President, Jeff Platt, who has grown the beloved indoor trampoline experience founded by his father into more than 200 franchises across the world. I recorded my session with Jeff on March 2nd when life was still relatively normal. Fast forward to today, March 20th, where I record this introduction from a makeshift home studio and all of Sky Zone's locations are closed due to the coronavirus. Just another example of how every entrepreneur today is faced with an unprecedented challenge. It is bittersweet to lis...2020-03-2744 min
Hitting The MarkStacy's Pita Chips, Stacy's Juicebar and BeBOLD Bars: Stacy Madison, FounderMany of you know Stacy Madison as the Founder of Stacy’s Pita Chips, a brand she grew from a food-stand to a $65 million dollar company that she sold to Pepsi. She is now launching a new brand, the refrigerated BeBOLD bars. I was beyond thrilled and honored to have Stacy on Hitting The Mark as we were talking about how politics and brands mix, what crucial branding mistakes not to make, how to spread your brand’s message and what branding means to someone like Stacy, who has sold her compan...2020-03-1349 min
Hitting The MarkLewis & Llewellyn LLP: Marc Lewis, OwnerMarc Lewis is one of the top attorneys in California, whose San Francisco-based firm is hired by Fortune 100 companies to resolve a wide variety of complex, high-stakes business disputes. Even more interestingly, in addition to his complex commercial litigation practice, he is a passionate advocate for victims of sexual abuse and has created a spinoff brand that can be found at the highly descriptive url sexualabuselawfirm.com. That brand spinoff has a very distinct, very emotional, very convincing tone of voice. I chat with Marc about his two brands and how he...2020-02-2835 min
Hitting The MarkBrightStar Care: Shelly Sun, CEO & FounderShelly Sun created a company that assists the elderly with expert, compassionate, and personal home care. Her first location was launched in 2002. Since then, she grew BrightStar Care into over 340 franchise locations. Ranked number one franchise by Forbes in the investment level, BrightStar Care made it onto the top 10 on the American Express top 50 fastest-growing women-led companies for multiple years in a row. And Shelly has become a leader in the world of franchise executives. Learn from Shelly how to create a scalable brand that leads with compassion. L...2020-02-1436 min
Hitting The MarkMilk Stork: Kate Torgersen, Founder & CEOKate Torgersen is in the niche business of facilitating the overnight shipping of breast milk for business traveling mums, or "Mom Badassery" as she calls it. Kate's story of mom-led innovation and entrepreneurship has been covered in outlets such as the Today Show, TIME, Forbes, People, NPR, and Fortune. Her brand Milk Stork is direct, bold and loved by moms, businesses and the press alike and has been named one of the Most Innovative Companies of 2019 by Fast Company. Today, you will find out why. Learn more about Milk Stork...2020-01-3142 min
Hitting The MarkDistilled Bath and Body (Pit Liquor): Erica and Jason Feucht, Co-FoundersIn November of 2017, Erica Feucht, pregnant with her first child, started a natural vodka-and whiskey-based (!) deodorant line together with her husband Jason. The product is named Pit Liquor and I fell in love with the quirkiness of the founders and their soon-to-be brand. This is one of the few episodes where I feature a company that is so young that it is hard to call it a brand yet, but I can bet you that I will have them back in a few years and that based on their brand philosophy, brand name, and innovative p...2020-01-1742 min
Hitting The MarkRelish: Lesley Eccles, Founder and CEOTo kick off 2020 I have an entrepreneur on Hitting The Mark who knows a thing or two about how to build a brand. From co-founding fantasy sports unicorn startup Fanduel to being left with nothing after their company's $465M acquisition. Today we will dive into Lesley Eccles' brand experiences while chatting about her new startup Relish. It is a fascinating story with - as you may imagine - plenty of branding insights along the way. This conversation with Lesley was both an honor and a delight, as you will be able to tell since it f...2020-01-0346 min
Hitting The MarkJeni's Splendid Ice Creams: Jeni Britton Bauer, Founder & Chief Creative OfficerJeni Britton Bauer is the James Beard Award-Winning pioneer of the artisan ice cream movement. That is right, if you had small-batch ice cream as a culinary experience lately you have her to thank for. Jeni built Jeni’s into a cult brand with dedicated followers and hundreds, if not thousands, of copy cats. To finish this year off having her on this show is truly an early Christmas gift for myself and subsequently to you. We were fighting some sound issues throughout, but in the spirit of the holidays, please try not to focus on those and instead on...2019-12-2047 min
Marketing The InvisibleHow to Turn Any Venture into an Admired Brand – In Just 7 Minutes with Fabian Geyrhalter
Learn how to position your brand, establish your company culture, and your story
Discover how to structure your ideas and ultimately craft a well-defined brand that will be easy to buy into for your audience
Find-out how a brand with a strong foundational DNA ultimately create a focused and authentic story your audience can believe in
Resources/Links:
Check out: https://www.resonaid.com/
Summary
Renowned Brand Strategist and Creative Director Fabian Geyrhalter is the founder and principal of FINIEN, and a prolific author and speaker on the subject of branding. He is also a columnist for Forbes and Inc an...2019-12-1608 min
Hitting The MarkFarmgirl Flowers: Christina Stembel, Founder & CEOYou may know my next guest from the Capital One credit card ads that she is featured in, or you may be a customer and tribe-member who loves her brand as much as you love her products. Christina Stembel is the widely admired founder and CEO of the quickly growing Farmgirl Flowers brand, an integrity-driven direct to consumer flower shop that is changing an archaic industry by infusing heart and soul. Farmgirl is on track to bring in $32 million this year. On this episode, Christina shares in her outgoing and transparent style how she crafted a beloved brand while...2019-12-0646 min
Hitting The MarkBase Culture: Jordann Windschauer-Amatea, CEO & FounderJordann Windschauer-Amatea is the third consecutive 'mom entrepreneur' on this show who successfully conquered the food business. And she is another amazing inspiration to anyone who wants to move a passion into a business and subsequently into a brand with heart and soul. Jordann founded Base Culture as a bakery catering to the healthy, pure, and primal lifestyle that can be summed up as the Paleo diet while she was in college. She wanted to live a healthy lifestyle, but have a brownie, so she baked it until it was perfect. She could not find a co-packing facility, so...2019-11-2246 min
Hitting The MarkBrazi Bites: Junea Rocha, Co-Founder & CMOJunea Rocha, co-founded Brazi Bites. Since our last episode, we know it takes no culinary background to create a food product that sells like hotcakes, or in Junea's case, like hot cheese bread. I had such a great time hearing her story, from being a civic engineer to running her brand with her husband. Killing it on Shark Tank, making Inc's fasting growing private company list in the U.S. for the past two years, spending three grueling years on the road selling and testing their product, to today, where they run 8,000 stores. And you will soon know why...2019-11-0838 min
Hitting The Mark1 Year Anniversary SpecialThere are 782 minutes of combined insights and inspiring journeys we had to edit down to arrive at this 32-minute special, which hones in on 5 key areas:Brands challenging the normThe importance of people – Your tribe and your cultureInvestors' viewpoints on brand thinkingBrand DNA - your brand in one wordAnd to finish it off, not-to-be-missed brand advice from these successful entrepreneurs and investors that we needed to bring back up front and center.Show your support for Hitting The Mark, and if you have been listening and have not rated the show yet, please do so...2019-10-2531 min
How Brands Are BuiltFabian Geyrhalter builds a brand platform in one very long dayFabian Geyrhalter is the principal and founder of FINIEN, a Los Angeles-based branding agency. Fabian's also a prolific writer; you can find articles he's authored in Forbes, Inc., The Washington Post, Entrepreneur, and Mashable. He's also written two books: How to Launch a Brand, and his latest, Bigger Than This: How to Turn Any Venture Into an Admired Brand. Fabian and I talked about his books, his agency, and the approach he uses with some clients to build out an entire brand platform from scratch in one very long day. We started off talking about his background as a des...2019-10-2134 min
Hitting The MarkFourth & Heart: Raquel Tavares, Founder & CEOFabian sits down with Raquel Tavares, the founder and CEO of Fourth & Heart, an artisanal food brand based in Los Angeles, set on a mission to modernize ancient pantry food staples – starting with a line of grass-fed, flavored, pure spreadable butters known as 'ghee.' A fascinating story on how to make it in the food business while coming from a marketing background, how to utilize branding to introduce a product in a category unfamiliar to many shoppers, why crafting messaging from your heart is key, and how to juggle family and entrepreneurship. 2019-10-1129 min
Hitting The MarkCharity Water: Scott Harrison, Founder & CEOFabian talks with Scott Harrison, the founder of charity: water, one of the most trusted and admired non-profits in the world. Solving the water crisis one donation and one well at a time, Scott and his team created a brand that breaks the stereotypes of what a charity is and how a charity acts. He re-branded 'charity' while creating a beloved brand of his own. Charity: water is a champion in brand messaging, design, and storytelling while leading with technology and innovation. A paramount episode not to be missed. 2019-09-2745 min
The Futur with Chris DoMarketing vs. Branding — with Fabian Geyrhalter
What is marketing? What is branding? Is one more important than the other? What's the difference and where are the overlaps?This conversation with sparked by a controversial post by Story Brand author, Donald Miller, who states that branding isn't necessary unless you are doing more than $50m in revenue.Melinda Livsey and Fabian Geyrhalter join the podcast to share their thoughts. Learn more about your ad choices. Visit podcastchoices.com/adchoices
2019-09-151h 12
Hitting The MarkIDAGIO: Till Janczukowicz, Founder & CEOFabian sits down with Till Janczukowicz, the founder of Berlin-based IDAGIO, which is often described as being the Spotify for classical music. As the future of music listening is streaming and streaming services aren't designed for classical music, Till is on a mission that is much bigger than his product: to save classical music from extinction in the digital age. This fascinating conversation shines a light on how to craft exciting and compelling brand messaging and design that works flawlessly to attract audiences of all ages. Music to m...2019-09-1348 min
Hitting The MarkBeboe: Clement Kwan, Co-FounderIn this 20th episode of Hitting The Mark, Fabian talks with the first founder of a 'new green economy' brand to make it on this show, Clement Kwan of bespoke lifestyle cannabis brand Beboe. Clement comes from the world of high-end fashion. He helped reposition the Diesel brand for America, moved to Milan to take the license back for D&G (Dolce & Gabbana), and later became the president of Net-a-Porter, the biggest online luxury retailer on a global basis. This episode shows what can happen when you follow your heart and ho...2019-08-3035 min
Hitting The MarkAntis Roofing & Waterproofing: Charles Antis, Founder & CEO If you think of a roofing company, you think of small businesses that have a hard time staying in business. Lots of competition in a tough service environment with high employee turnover rates and low customer retention. One thing you would not think of is branding.Fabian sits down with Charles Antis, a founder who has been at it for 30 years. His is not a new brand, nor one that is shockingly innovative or disruptive at all as it relates to the services it provides, but Charles Antis, founder and CEO of Antis Roofing and W...2019-08-1643 min
Hitting The MarkJourney Meditation: Stephen Sokoler, Founder & CEOFabian talks with Stephen Sokoler, the founder and CEO of Journey Meditation. Stephen runs a company on a mission: to help all people live happier, healthier, less stressed lives. Founded in 2015, Journey is building the world's largest, most supportive meditation community both online and off. TechCrunch coined it 'the Peloton of meditation.' Journey also operates corporate programs with organizations ranging from Facebook, Disney, and Nike, to charter schools, hospitals, and non-profits. Take a breather and let your mind wander, away from the Donald Trump and Boris Johnson world on the outside, to start looking w...2019-08-0242 min
Hitting The MarkLiquid Death: Mike Cessario, Co-Founder & CEOIn this episode, Fabian talks with Mike Cessario who founded Liquid Death, the first irreverent bottled water brand that can compete with the cool factor of unhealthy brands from beer to energy drinks. Inspired by the death metal and punk rock culture, Liquid Death takes an extreme approach to branding and marketing, in stark contrast to aspirational health and wellness brands. Launching into the water business with a brand named Liquid Death, while getting $2.3 million in funding from the likes of Michael Dubin, of Dollar Shave Club fame, and Twitter co-founder Biz Stone, is nothing b...2019-07-1951 min
Hitting The Mark&pizza: Michael Lastoria, Co-FounderFabian sits down with creative extraordinaire Michael Lastoria, who, after selling his New-York-based agency to beauty powerhouse Shiseido in 2017, is now Co-Founder of the counter culture pizza brand '&pizza,' which has 36 locations in the U.S. and is rapidly growing based on its inherent brand thinking and employee-first commitment. When your employees and customers alike start tattooing your brand mark onto their bodies, you know that you've been growing a special kind of brand. Full of energy and wisdom, Michael is sharing the stories and recipes behind &pizza's brand success with you on t...2019-07-0543 min
Hitting The MarkCameo: Devon Townsend, Co-FounderFabian talks with Devon Townsend who co-founded Cameo, a platform that lets you book personalized video shoutouts from your favorite celebrities. Devon is 28, received 15.8 million in funding, and runs a 60+ employee company that both Howard Stern and Ellen love, and Snoop Dogg fully embodies. As you may imagine, Devon knows a thing or two about creating a brand that people will love, and he is sharing all of it with you on this episode. Dive right in! I chat with 28-year old Devon Townsend, who quit Microsoft, became a viral Vine comedy star and yet h...2019-06-2123 min
Hitting The MarkWilkmazz: Sam Mazzeo, Co-FounderFabian chats with Sam Mazzeo who runs a law office in San Diego together with his partner that they built into a brand that goes against the grain. His firm's brand is built on boldness in an industry that is known for blandness. Wilkmazz's client area is subtly titled 'Lawyer's Shit.' Sam talks about the pros and cons of creating a bold brand and why one needs to keep re-branding over and over again in order to remain authentic.I sit down with my lawyer (indeed!), who has not been my lawyer before I invited him...2019-06-0734 min
Hitting The MarkNew Crop Capital: Chris Kerr, Chief Investment OfficerFabian talks with Chris Kerr, Chief Investment Officer at New Crop Capital, as we go Beyond Meat (yes, that was a brand hint). This show was recorded on May 3rd, 2019, which happens to have been the day after Beyond Meat's stunning and widely publicized IPO. This marked a first for a brand making meat-like products from plants. Chris has been involved with Beyond Meat from the very beginning and we learn what role positioning and branding played in this incredible success story that any brand, may that be food and beverage or not, can learn from. 2019-05-2431 min
Hitting The MarkBureo: Ben Kneppers, Co-FounderFabian is on the line with Ben Kneppers in São Paulo for what must be one of the most inspiring episodes to date. Ben is a co-founder of Bureo, an emerging B Corp focused on creating innovative solutions to ocean plastic pollution. The company is now collaborating with brands such as Trek, Humanscale and Jenga. We talk about how to create real, sustainable change, learn about forming a B Corp, how they secured Patagonia as 'a mentor,' and how to get a community involved in your cause. And so much more. Fabian talks wit...2019-05-1041 min
Hitting The MarkParlor Skis: Mark Wallace, Co-FounderIn this episode, Fabian is joined by Mark Wallace, Co-Founder of Parlor, a custom ski brand from New England that is taking the art of customization and personalization to new heights. We learn how Parlor skis are "customized for you, by you and with you, each one as individual as you are." Fabian talks with Mark Wallace for whom skiing has always been the driving force in his life. It took him from Saddleback to Park City and then all over the world as he lived the dream as a semi-pro ski racer. Mark learned t...2019-04-2629 min
Hitting The MarkFrank Demmler, Angel InvestorFabian talks with Frank Demmler, who Inc Magazine dubbed Pittsburgh's 'startup whisperer.' We discuss how branding can set the direction for a B2B brand and how vintage inspired clothing brand Modcloth used crowdsourcing on many innovative levels to turn into a brand that was worth between $51 million to $75 million to Walmart. In this episode, we talk with Frank Demmler, who can take credit for 500 companies, some 10,000 jobs, and $1 billion of investment capital. For over 30 years he has been an investor, advisor, and educator in Pittsburgh's technology-based entrepreneurial community, which hardly existed when he f...2019-04-1225 min
Hitting The MarkDouble Dutch: Raissa & Joyce de Haas, Co-FoundersOn this episode, Fabian talks with 26-year old Dutch identical twins Raissa and Joyce de Haas, who have built Double Dutch, a London-based brand of award-winning premium mixers that sold well over 10 million bottles to date. We dive into the story from idea to shelf while building a beloved brand along the way. Talking with the de Haas twin sisters about their brand of premium mixers: How they managed to build a beloved brand at a young age (all while finishing their masters degrees and having started careers in finance). We ta...2019-03-2926 min
Hitting The MarkPlankk Studio: Colin Szopa, FounderFabian sits down with Colin Szopa, Founder of Plankk Studio, an on-demand streaming service that lets fitness enthusiasts sweat it out with on the go workouts alongside their favorite fitness influencers. We talk about the art of app naming, how to work with influencers and what branding means to Colin. In this episode, we dive into influencer marketing with Colin Szopa, who created a brand for fitness influencers to connect in deeper ways with their tribes. We debunk the myth that influencers are Prima Donnas to work with, learn about how per...2019-03-1525 min
Hitting The MarkTinybeans: Eddie Geller, FounderFabian talks branding with Eddie Geller who founded Tinybeans, an all in one app that provides a safe and loving space for parents to document their child's lives. We dive into the importance and power of naming and how to get it right from the get-go. In this episode, we break new ground with Eddie Geller, a startup founder who is well beyond his brand's IPO. His app has accumulated a staggering three million users, yet many of you may have never heard of it because he has a very targeted appeal: Young parents and th...2019-03-0227 min
Hitting The MarkDormitus Brands: Mark Thomann, FounderFabian Geyrhalter talks with entrepreneur and investor Mark Thomann about his passion for revitalizing beloved but discontinued consumer brands. His portfolio includes CingularWireless, Brim Coffee, Aiwa, and as of late, the 90's PepsiCo drink, Slice. Mark is an entrepreneur who is dedicated to both relaunching iconic dormant brands as well as investing in early-stage consumer packaged goods companies, focused on better for you products. His fund, Spiral Sun Ventures and his brand revitalization company, Dormitus Brands, are currently collaborating on reinventing the soda brand Slice as a "better for you" beverage. Th...2019-02-1730 min
Social GeekCreate an Admired Brand with Fabian GeyrhalterFabian Geyrhalter, Principal of Finien, joins the show to share ideas for start-ups to become admired brands. He discusses examples from his new book, Bigger Than This – How to Turn Any Venture Into an Admired Brand.
Fabian is also a columnist for Inc and Forbes, and has been published by the likes of The Washington Post, Mashable, Entrepreneur and The Huffington Post. And, he hosts a new podcast called Hitting the Mark!
Thanks to Social Joey and Franchise Dictionary Magazine for supporting Social Geek Radio!2019-01-2922 min
Social GeekCreate an Admired Brand with Fabian GeyrhalterFabian Geyrhalter, Principal of Finien, joins the show to share ideas for start-ups to become admired brands. He discusses examples from his new book, Bigger Than This – How to Turn Any Venture Into an Admired Brand.
Fabian is also a columnist for Inc and Forbes, and has been published by the likes of The Washington Post, Mashable, Entrepreneur and The Huffington Post. And, he hosts a new podcast called Hitting the Mark!
Thanks to Social Joey and Franchise Dictionary Magazine for supporting Social Geek Radio!
2019-01-2921 min
Hitting The MarkPeel Away Labs: Maxwell Cohen, FounderFabian Geyrhalter speaks with Maxwell Cohen, who founded the innovative startup that developed Peelaways, the bedding industry’s first multilayered, disposable, waterproof fitted sheet designed for the home, industrial and healthcare markets. Maxwell created his company while in college as a requirement from his parents. Fast forward and he appeared on Shark Tank and flopped. Today Maxwell is successfully running an array of disposable bed sheet brands that are available internationally. He shares how changing the brand name was a game changer for his startup, why the .com s...2019-01-0927 min
Hitting The MarkThe Futur: Chris Do, FounderFabian Geyrhalter talks with Chris Do, the Emmy award-winning designer, director, strategist, lecturer, consultant, and serial entrepreneur who is out to disrupt the world of education through his latest venture, the online content and education platform, The Futur. I made a promise to myself to never feature a client - or former client - of mine on the show, but I am good with sprinkling in an entrepreneur now and then who I also call my friend. Today is such a moment and I am sure you will all appreciate that I did so. I p...2018-11-2940 min
Hitting The MarkBourbon Barrel Foods: Matt Jamie, FounderFabian Geyrhalter speaks with Matt Jamie, a self-taught chef from Louisville, Kentucky. Matt is the founder, president, and CEO of Bourbon Barrel Foods, and the author of the EAT YOUR BOURBON cookbook. Bourbon Barrel Foods is the original microbrewer of soy sauce in America and a manufacturer of gourmet food products that represent the rich history and heritage of Kentucky's Bourbon Country. Today you are in for a treat. A mouthwatering treat that sadly will remain a verbal-only treat to you and me as we will spend this episode with an innovator in a segment a...2018-11-1231 min
Hitting The MarkDr. Ginger's: Dr. Ginger Price, FounderOn this episode of Hitting The Mark, Fabian Geyrhalter talks to Dr. Ginger Price. Dr. Ginger Price was a leading Cosmetic Dentist for over 30 years. In 2014 she created a unique line of coconut oil oral care products that are all natural, delicious and fun to use. She saw not only a gap in the market as far as coconut oil toothpaste was concerned, but also noticed that there were no brands with a female founder in the industry. Founders creating physical products, even more so if they are consumable, and even mor...2018-10-2625 min
Hitting The MarkRogue Brands: Raaja Nemani, Co-FounderFabian Geyrhalter talks to Raaja Nemani on this inaugural episode of Hitting The Mark. Raaja is the Co-Founder of Rogue Trading Company (the parent company to Rogue Advising, MarketerHire, and Rogue Brands). Previously, he was the Co-Founder and CEO of Bucketfeet (a D2C, artist-designed footwear brand). Bucketfeet was acquired in 2017 by Threadless. We dive into his factory-direct platform and how brand strategy has affected his recent company launches as well as his time launching and scaling the successful footwear marketplace Bucketfeet. Fabian Geyr...2018-10-1623 min
Let's talk brandingLTB S2 005 Fabian Geyrhalter - turning commodities into loveTurn any venture into an admired brand. In this episode I talk with Fabian Geyrhalter from Finien. This guy is a serieus knowledge bomb. We talk about turning ventures into beloved and trusted brands by using storytelling and other techniques. It's a really value packed episode, enjoy! We talk about:Bigger than this, his latest book, highly recommended! (affiliate link)Finien, Fabian's agencyHow becoming a more strategic designer can you and your clientFishpeople, a great case studyYou connect wi...2018-07-1045 min
Let Your Imagination Run Wild With Our Captivating Free AudiobookBigger Than This: How to Turn Any Venture into an Admired Brand Audiobook by Fabian GeyrhalterListen to this audiobook in full for free onhttps://hotaudiobook.com/freeID: 619673
Title: Bigger Than This: How to Turn Any Venture into an Admired Brand
Author: Fabian Geyrhalter
Narrator: Fabian Geyrhalter
Format: Unabridged
Length: 1:42:14
Language: English
Release date: 05-03-18
Publisher: Authors Republic
Genres: Business & Economics, Marketing & Advertising, Business Development
Summary:
What do brands like Planet Fitness, Everlane, and Bombas all have in common? They're capturing peoples' emotions and winning customers' hearts. And they are based on commodity products or services.
Following the success of his best-selling book, How to Launch a Brand, acclaimed brand strategist Fabian Geyrhalter is back...2018-05-031h 42
Stream Popular Full Audiobooks in Business & Economics, Business & Career DevelopmentBigger Than This: How to Turn Any Venture into an Admired Brand by Fabian GeyrhalterPlease visit https://thebookvoice.com/podcasts/1/audiobook/619673 to listen full audiobooks. Title: Bigger Than This: How to Turn Any Venture into an Admired Brand Author: Fabian Geyrhalter Narrator: Fabian Geyrhalter Format: Unabridged Audiobook Length: 1 hour 42 minutes Release date: May 3, 2018 Genres: Business & Career Development Publisher's Summary: What do brands like Planet Fitness, Everlane, and Bombas all have in common? They're capturing peoples' emotions and winning customers' hearts. And they are based on commodity products or services. Following the success of his best-selling book, How to Launch a Brand, acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that...2018-05-0303 min
Stream Popular Full Audiobooks in Business & Economics, Business & Career DevelopmentBigger Than This: How to Turn Any Venture into an Admired Brand by Fabian GeyrhalterPlease visithttps://thebookvoice.com/podcasts/1/audiobook/619673to listen full audiobooks.
Title: Bigger Than This: How to Turn Any Venture into an Admired Brand
Author: Fabian Geyrhalter
Narrator: Fabian Geyrhalter
Format: Unabridged Audiobook
Length: 1 hour 42 minutes
Release date: May 3, 2018
Genres: Business & Career Development
Publisher's Summary:
What do brands like Planet Fitness, Everlane, and Bombas all have in common? They're capturing peoples' emotions and winning customers' hearts. And they are based on commodity products or services. Following the success of his best-selling book, How to Launch a Brand, acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs...2018-05-031h 42
Women Worldwide with Deirdre BreakenridgeFabian Geyrhalter Gets Real on How to “Dress Down” Your Venture and Brand Like a ProToday we get an update from Women Worldwide alum Fabian Geyrhalter and learn a little bit more about empathy and branding in the age of social media. Building a brand has never been more important, and today that means "dressing down" and connecting with a like-minded consumer base in an authentic way. Fabian Geyrhalter is a brand strategist, author, and mentor known for helping turn ventures into admired brands. He is the founder and principal of Los Angeles based consultancy firm Finien, as well as a Global 100 Mentor at the Founder Institute. He is a c...2018-04-0540 min
Women WorldwideFabian Geyrhalter Gets Real on How to “Dress Down” Your Venture and Brand Like a ProToday we get an update from Women Worldwide alum Fabian Geyrhalter and learn a little bit more about empathy and branding in the age of social media. Building a brand has never been more important, and today that means "dressing down" and connecting with a like-minded consumer base in an authentic way.
Fabian Geyrhalter is a brand strategist, author, and mentor known for helping turn ventures into admired brands. He is the founder and principal of Los Angeles based consultancy firm Finien, as well as a Global 100 Mentor at the Founder Institute. He is a contributing columnist for Forbes a...2018-04-0540 min
FrontmatterFabian Geyrhalter, Author of Bigger Than This: How to Turn Any Venture Into an Admired Brand.Fabian Geyrhalter is the author of the Leanpub book Bigger Than This: How to Turn Any Venture Into an Admired Brand. In this interview, Leanpub co-founder Len Epp talks with Fabian about his background, moving to LA from Geneva, the US educational system and studying design, how to approach branding for early-stage companies or Series A startups, his surprising experience in an Amazon bookstore, his writing, and his experience as an author.
This interview was recorded on January 29, 2018.
The full audio for the interview is here. You can subscribe to the Frontmatter podcast in iTunes or add the podcast URL...2018-03-291h 08
On Brand with Nick WestergaardBranding Is the New Advertising with Fabian Geyrhalter"Everyone thinks that branding isn't important today but branding is the new advertising." Despite media and technology shifts, the brand behind your stories and status updates is more important than ever. We unpacked all of this and more on this week’s episode of the On Brand podcast featuring brand strategist and author Fabian Geyrhalter.About Fabian GeyrhalterFabian Geyrhalter is a renowned brand strategist and the founder and Principal of FINIEN, a Los Angeles-based consultancy specializing in turning ventures into brands. Geyrhalter is also a columnist for Inc and Forbes, and he has been pu...2018-01-2230 min
Women Worldwide with Deirdre BreakenridgeFabian Geyrhalter on Women WorldwideFabian Geyrhalter, the founder of FINIEN, an LA-based brand consultancy, joins host Deirdre Breakenridge on Women Worldwide. Fabian is the author of the book How to Launch a Brand: Your Step-By-Step Guide to Crafting a Brand - From Positioning to Naming and Brand Identity. He is also published internationally by the Washington Post, Graphis, Communications Arts and the Huffington Post. On the show, Fabian takes a deep dive into the meaning of a brand and what it takes to prepare for a brand launch. He shares what entrepreneurs get wrong 99% of the time when it comes to bra...2016-12-0144 min
Women WorldwideFabian Geyrhalter on Women WorldwideFabian Geyrhalter, the founder of FINIEN, an LA-based brand consultancy, joins host Deirdre Breakenridge on Women Worldwide. Fabian is the author of the book How to Launch a Brand: Your Step-By-Step Guide to Crafting a Brand - From Positioning to Naming and Brand Identity. He is also published internationally by the Washington Post, Graphis, Communications Arts and the Huffington Post.
On the show, Fabian takes a deep dive into the meaning of a brand and what it takes to prepare for a brand launch. He shares what entrepreneurs get wrong 99% of the time when it comes to branding. As a r...2016-12-0144 min
Hello Tech Pros - Motivation, Soft Skills & Business Advice10,000 Easy Steps to Finding Your Passion — Fabian Geyrhalter on Being UnpluggedFabian Geyrhalter is the Founder and Principal of FINIEN, a Los-Angeles based consultancy specialized in turning ventures into brands. Fabian has been published internationally by the likes of The Washington Post, Graphis and The Huffington Post and he has written about branding for publications including Mashable and Entrepreneur and is a columnist for Inc. His consultancy has worked on branding projects for startups like Jukin, Survios, Bandito Brothers and Vimmia to large companies like Evolution Juice, The Bill & Melinda Gates Foundation and W Hotels. Show notes at http://hellotechpros.com/fabian-geyrhalter-unplugged/ What You Will Learn...2016-11-2036 min