Shows
The Marketing MarriageEp 45 Liesl Shurtliff - First Drafts Are Always Disjointed and Inconsistent.It was theater and Broadway where she initially hoped to pave her professional path. Instead, she fell in love with the process of writing and her very first novel became an instant success. Liesl Shurtliff is the New York Times bestselling author of 'Rump: The (Fairly) True Tale of Rumpelstiltskin' and other books in the (Fairly) True Tales series and the Time Castaways trilogy. Her books have been named to several state award lists and have won many awards, including a Children’s Book Award from the International Literacy Association. Liesl lives with her husband and four children in Ch...2023-09-0847 min
The Marketing MarriageEp 44 Sanjiv Gajiwala - You Can’t Be Satisfied, But You Have to Empathize.If you think geeking out on a seemingly mundane pantry item like ketchup isn’t possible, join us for an intriguing conversation with former Kraft Heinz Chief Growth Officer Sanjiv Gajiwala. He is a consumer-first brand builder and storyteller with a track record of strategic repositioning to drive growth - having worked on iconic brands like Heinz, Oscar Mayer and Pabst Blue Ribbon as well as category disrupting innovation like White Claw Hard Seltzer. Sanjiv loves bringing new consumer experiences to life by understanding evolving culture and communication, while leading teams that thrive on the wild imagination of...2023-08-0945 min
The Marketing MarriageEp 43 Daniel Bulteel - Unleashing the Power of Social Media: Insights from a Marketing EnthusiastIn this captivating podcast episode, we sit down with Daniel Bulteel, the marketing executive who has conquered the worlds of agency, brand, platform, and start-up. With his extensive background at renowned companies like WPP, adidas, TikTok, ByteDance, and now Build A Rocket Boy, Dan brings a wealth of expertise in social media, creator, and community marketing. Join us as Dan shares his insights on the true essence of social media – connecting people to the things they genuinely care about. Discover how he guides us to become our own temperature check while creating content and how we...2023-07-1943 min
The Marketing MarriageEp 42 Lindsey Slaby - A CMO Whisperer (and a Gardener).A self-proclaimed amateur gardener and often dubbed CMO whisperer Lindsey Slaby is the founder of Sunday Dinner, a brand strategy consultancy that helps marketers re-imagine their marketing organization, agency models, and overall comms strategy. Recognized by Ad Age as 40 under 40, executives at Fortune 100 companies seek her out to stay closely connected to new ways of innovative collaboration and to have a finger on the pulse of the ever-shifting advertising partner landscape. She counts Target, MassMutual, NBCUniversal, & Abbvie among her clients and also manages a highly regarded global invite-only community of top marketers, creatives, and consultants appropriately called the Sunday...2023-07-0646 min
The Marketing MarriageEp 41 Barry McGeough - Insatiable Level of Curiosity.From his first job at a flower stand when he was 13 to leadership roles within the discipline of innovation, Barry McGeough has been on an incredible career journey at Fortune 500 companies in the footwear, apparel, and tech sectors. He loves to think on his feet and connect ideas to practical solutions. Growing up in a humble environment equipped him with resilience and skills to solve for the unknown. Since then, he’s driven exponential brand growth for some of the world’s most iconic brands like The North Face, Speedo, Merrell, Saucony, Calvin Klein and Tommy Hilfiger. Most recently as W...2023-06-2244 min
The Marketing MarriageEp 40 Singleton Beato - What Do You Do When No One Is Looking?A passionate and driven human who is excelling both in her career and in her personal life - Singleton Beato has graced us with her presence for this episode. At work, she’s relentlessly driving all dimensions of diversity in her role as a global EVP, Chief Diversity, Equity and Inclusion Officer at McCann Worldgroup. At home, she is a rare aspiration for us in her three decades of happily married bliss. True to our podcast name, we dove deep into the secret behind her lasting relationships, her leadership journey, and the state of DE&I. In our candid co...2023-06-1344 min
The Marketing MarriageEp 39 Davide Grasso - Improbable Journey.Davide Grasso makes top level leadership seem effortless. His mindset is to work with people on something great every day and to end each day in a better shape than it started. It’s no surprise he’s been on a remarkable international career journey at some of the world’s most recognized and loved brands. Starting out as a product line manager for Nike, and progressing to the CMO role at the Swoosh. Today he holds the CEO reigns at the Italian luxury car manufacturer Maserati. We were privileged to chat with Davide about his leadership journey and pull b...2023-05-2544 min
The Marketing MarriageEp 38 Scott Fitzgerald - Learning to Sit in Your Lane.Growing up with a famous radio dad, Scott Fitzgerald has spent a big chunk of his life wearing headphones and gracing the world of the broadcast radio with his memorable voice. He hosted shows in markets like Charlotte, Raleigh, Cincinnati, Dayton, Louisville and Birmingham before switching to podcast production a few years ago. Moving from his producer seat for this episode, Scott joins us as a guest and shares: His love-hate relationship with broadcast radio. Life lessons from the competitive and crazy world of talk radio. His career transition while working with Forbes. Why he loves helping people cre...2023-05-2242 min
The Marketing MarriageEp 37 Andre Borges - Discipline. Teamwork. Coachability.Born and raised in New York to Brazilian parents, Andre Borges lived the American dream as a D1 soccer player for Clemson University and as a professional post-college. Soccer took him to many interesting places in Europe and ultimately back to his family origins - Brasil. While he considers himself very fortunate for that destiny, he lightheartedly adds it may have been the worst pro-athlete career ever. Yet, he wouldn’t change anything and today puts the earned skills and passion into helping world-class businesses form their teams. Note: his bromance with co-host Fabio Tambosi dates way back before Fabio’s ma...2023-05-1148 min
The Marketing MarriageEp 36 Michael Kraphol - Being at Peace with Yourself.His childhood dream was to be part of the sports world. Thus, it comes as no surprise that he had spent the majority of his career at one of the sports industry’s giants - adidas. Michael Kraphol is a German native with emotional ties to Spain’s Barcelona. Humble and passionate about people, Micha calls himself a regular guy in the marketing world. He believes in the old-fashioned Shakespearean storytelling and in our conversation we cover: The joy of sharing excitement with others. Imposter syndrome and earning one’s self-confidence. Reminder that it’s a combination of things t...2023-05-0744 min
The Marketing MarriageEp 35 Aaron Edwards - If Everything Goes to S%#t Tomorrow, It’s OK as Long as You Have the Spirit to Fight.We’re bringing you the other half of the sibling duo behind the NYC digital creative agency The Charles Group - Aaron Edwards. While his sister Sam (Ep 28) is known as a “right brain” person, Aaron complements the relationship with his self-proclaimed “left brain” approach. Originally hailing from Manchester, England - Aaron spent his early career working as a financial analyst at Barclays Capital in London, before moving to New York in 2010 to found The Charles Group. Aaron’s penchant for trends, data and analytics, made his transition from finance to creative relatively seamless, particularly as it was during the first wa...2023-04-2747 min
The Marketing MarriageEp 34 Chris Hunter - So What?Continuing our mini-series with recruitment and job search experts, we are joined for an episode with the head of talent acquisition and employer branding at one of Europe’s largest digital banks, N26, Chris Hunter. Chris traded his initial career ambition of becoming an international human rights advocate for building relationships and understanding people. Whether it’s helping individuals achieve more than they did the day before, or helping a client indentify their exact need and finding someone they know will change their business, Chris is driven to assist others. In our chat we discuss: How his university year...2023-04-2056 min
The Marketing MarriageEp 33 Eric Hudson - The Battle is Won Way Before You Dance in the Lights.If you ever contemplated working at the tech giant Amazon, you would have heard of their rigorous “loop” recruitment process. Even if you haven’t, this episode is a worthwhile listen for any jobseeker today. An executive coach and talent acquisition director, Eric Hudson joined us for an insightful chat about his journey, in which he has coached, managed and placed thousands of individuals for six-figure and seven-figure level positions. Eric started his career recruiting pilots and pivoted into one of his coolest and craziest rides at Amazon, where he spent 10 years and earned the coveted role of “bar raiser”...2023-04-1451 min
The Marketing MarriageEp 32 Doug Zarkin - Thinking About Consumers as Human Beings First.Known for his “thinking human” approach to leadership and to building brands, Doug Zarkin is a modern marketing leader who has earned placement on several "Top Marketers" lists, multiple North American Effie Awards, a Clio award, and was twice recognized as Innovative Marketer of The Year by The CMO Club. His professional portfolio includes leadership positions at global brands such as Avon, Victoria’s Secret PINK, and most recently EssilorLuxottica, where he’s held the Chief Marketing Officer role for the Flagship Optical Franchise Retail, Healthcare Services Business at Pearle Vision. Doug’s work restoring the power o...2023-04-0649 min
The Marketing MarriageEp 31 Melissa Hobley - In the Business of Connections.Matchmaking runs in her veins. Thus, it comes as no surprise that she’s been successfully climbing the professional ladder in the business of connections. Melissa Hobley - a ball of endless energy, a mom of two and the global CMO of the biggest dating app in the world Tinder - loves being the wing(wo)man. While switching between Cocomelon (baby parents will understand), Tik Tok and the Wall Street Journal, Melissa continuously obsesses everything about the Gen Z and isn’t afraid to step into polarizing topics. First weeks into the job at her her prev...2023-03-3042 min
The Marketing MarriageEp 30 Ricardo Fort - A Bridge to Brand Relevance.Sport and entertainment are a few of the most powerful tools left in the marketing arsenal that have the ability to make people stop what they’re doing and care about your brand. Needless to say, they’re also some of the coolest areas in which marketers dream to work. According to Ricardo Fort, they represent a bridge and a shorcut to brand relevance in people’s lives. Ricardo has been fortunate to experience the most epic moments in the World Cup, the Olympic Games, and the Super Bowl as part of his job description. A list that could make n...2023-03-2345 min
The Marketing MarriageEp 29 Robin Daniels - Input + Output = OutcomeRobin Daniels oozes optimism and positive energy, despite struggles and valleys on his personal and professional journey. Growing up poor collecting deposit bottles and working three jobs while studying at the age of 15, he still managed to be a happy and an optimistic kid. It is that energy and mindset that ultimately brought him to the Silicon Valley with a one-way ticket, two suitcase and no work lined up. Two decades later, he counts three CMO titles as well as marketing and growth leadership roles at Salesforce, Box, LinkedIn, Matterport, and WeWork among his credentials. Yes, yes, we got...2023-03-1650 min
The Marketing MarriageEp 28 Samantha Edwards - Guiding Light of Intuition.Warning: there’s a lot of laughter in this episode and we love it! Joining us for an unplugged conversation, Samantha Edwards - the Chief Creative Officer and Co-Founder at The Charles Group, a digital focused creative agency based in NYC - pulls the curtain on her journey often guided by intuition. When Sam converted her brother from the world of finance to the mesmerizing space of creative, they vowed always to focus on people first and to never be afraid to walk into a big meeting. The sibling duo started out building websites and storytelling for DJs and qu...2023-03-0941 min
The Marketing MarriageEp 27 Tiankai Feng - Making Data Sound Better.This episode is genuine good fun. It’s not often that one sees the words “fun” and “data analytics” in the same context. Yet, Tiankai Feng - a data leader by day, and a passionate musician by night - manages to demystify the world of data while making this space more inclusive and less scary. How? He sings about it. Tiankai strikes a unique combination of his musical talents as a pianist and a signer with his subject matter expertise. A digital analytics anthem authored and rapped by him during COVID quickly spread through the community and beyond. He has since...2023-03-0240 min
The Marketing MarriageEp 26 Sanja Komljenovic - Quitting Isn't an Option.Desire to be in charge of her own destiny while still creating iconic brand marketing with some of the greatest companies in the world led Sanja Komljenovic to start ONA Creative - a boutique, female-driven brand strategy and creative agency based in Los Angeles. Having spent a good chunk of her career leading digital marketing for men’s basketball - first at LA Clippers then at Nike - she tried to prove that a woman can make it in the men’s world. Her initial motivations have evolved into a deeper purpose - using her voice and the agency’s succ...2023-02-2344 min
The Marketing MarriageEp 25 Eric Liedtke - Zero Wasted Hours.“Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.” This famous line and the story behind it from Dr. Seuss children’s book Lorax became an inspiration for one of the hottest startup brand names in streetwear. Unless Collective is the world’s first regenerative fashion platform that makes 100% plant-and-mineral-based clothing and footwear. The mastermind behind the brand is a 26-year adidas veteran and company’s former CMO Eric Liedtke. During his time at the three stripes, Eric amassed a number of successes: re-energized the brand by unleashing a culture of...2023-02-1646 min
The Marketing MarriageEp 24 Antonio Lucio - Humanization of Leadership.Let’s start by stating that our guest was recently inducted into the American Marketing Association Hall of Fame, held multiple C-level roles at head-turning brands like Facebook, HP, Visa and Pepsico, and graced several ranks of the Forbes Most Influential CMOs. We warned him that our podcast wasn’t going to make him famous. Then again, he IS already famous. Yet, despite all the accolades and measurable success, he may be one of the most chill and down to earth people in the business we met. Antonio Lucio - a father to 5 daughters, brother to 3 sisters and...2023-02-0940 min
The Marketing MarriageEp 23 Jeff Altman - Be GREAT!In case you haven’t noticed, the job market is in a turmoil. Significant layoffs are sweeping the country (and continents). What to do in these trying times? How not to despair and instead move forward with confidence? Jeff Altman - no BS professional coach and career advisor - got the mic in this episode to tackle those questions. You’ll appreciate Jeff’s candor as he unpacks the importance of practicing & rehearsing, understanding the jobseeker x recruiter dynamic, and using one’s BS detector when selecting the next job. We also touch on the dreaded question of salary negotiat...2023-02-0249 min
The Marketing MarriageEp 22 Jenny Rooney - If You Don’t Ask—You’ll Never Know.Two words that perfectly define her - gratitude and humility. Two characteristic traits that aren’t so common these days for someone of her influence and professional achievement. Jenny Rooney - the first Chief Experience Officer of Adweek - has had a front-row seat leading initiatives for marketing decision-makers and spent 25 years covering the industry and its leadership as a business journalist. Her life choices remain firmly grounded in her number one priority - her family. Of course, we had to talk about that mindset guiding her decisions. This episode is jam-packed with Jenny’s personal stories and...2023-01-2641 min
The Marketing MarriageEp 21 Tobi Gbile - But Who is Checking on Us?Does strength need a rebrand? That is a question Tobi Gbile had to ask herself as she recently embarked on her TEDx Talk (https://www.youtube.com/watch?v=T1gXbKsOFc0&t=1s) journey. Frustrated with the stereotypical media portrayal of black women, who are expected to “shake things off” and recovering from an unhealthy relationship with pushing herself beyond limits, Tobi talks about using her experience to help empower others. Drawing on her professional endeavors in the fashion, TV, and music industries for brands like Disney, adidas, and her own creative ventures, we also touch on her passion for...2023-01-1946 min
The Marketing MarriageEp 20 Ingo Vauk - In Every Chase Is an Element of Addiction.Every marriage needs love, mutual respect…and a therapist. Ours is no exception. With a fresh year ahead of us and many setting resolutions for a more balanced and meaningful life, we found it fitting to invite our “shrink”. Not to worry, we won’t air (too much) of our own dirty laundry on this episode. Ingo Vauk, a psychotherapist working with people from all walks of life in his private practice in a small German town of Erlangen, shares how focus on the congruence between what you feel and what you do led him to a pivot in his care...2023-01-1235 min
The Marketing MarriageEp 19 Katie Klumper - CMO, You May Think You Have More Time.The role of a CMO has significantly changed and evolved over the last few years. There’s a plethora of job descriptions and titles out there associated with this highly coveted yet often short-lived C-level seat. Many talented marketers get mismatched in the process of a company selecting their lead marketer. Why does that happen? How can it be prevented? What are the right questions and first steps to take? Katie Klumper, who sits at the helm of Black Glass – the first-ever dedicated CMO consultancy that serves the chief marketing role - unpacks answers to these questions in our conv...2023-01-0545 min
The Marketing MarriageEp 18 Jordan Rogers - Beauty in Duality and Bridging the Gaps.A husband, a father, an entrepreneur, a founder, a sport enthusiast…and formerly an incarcerated heroin addict. Our guest had his feet firmly planted in a prison cell as well as fancy conference rooms in Paris, London, and NYC. Jordan Rogers - who built a decade-long career in brand marketing at Nike - has been on a rebranding journey himself since his early 20s. Starting from the very bottom taught him the importance of taking calculated risks and finding creative ways to make himself marketable. At the Swoosh, he’s worked with some of the best athletes & artists in the...2022-12-3048 min
The Marketing MarriageEp 17 Molly Bruttomesso - Looking for Ideas that Scare the Crap Out of Us.What do fascination with laundry making and true understanding of the difference between a fact and an insight have in common? Guest of this episode Molly Bruttomesso, Senior Vice President of Customer Success at Wunderkind, has a lot to say about that. She spent a good chunk of her professional life in the ad agency world with Procter & Gamble clients, before transitioning into tech. There, she quickly noticed that facts were often misunderstood for insights, and she made it her mission to unearth and action on those “aha moments” in her new environment. Molly believes in infusing traditionally transactional and...2022-12-2352 min
The Marketing MarriageEp 16 Andreas Forsberg - Failure is Not a Permanent State.If you think that rock ‘n’ roll and leadership don’t have much in common, let our guest Andreas “Anttu” Forsberg - a leadership anthropologist, observer, and behavioral analyst show you otherwise. Through observation, behavioral analysis, and feedback, Anttu is devoted to helping executive teams understand how their behavior impacts the engagement of people around them – either increasing or decreasing the likelihood of High Performance. He is also the author of The Black Book of Leadership, a book about leadership written as a suspense novel woven with a number of rock ‘n’ roll references. With Anttu’s passion for creating an engagi...2022-12-1548 min
The Marketing MarriageEp 15 Diego Borgo - Unwilling to Eat S%*t for 25 Years to Eat Caviar for 5!Diego Borgo is a Metaverse native, Web3 ambassador, NFT collector and advisor to global brands. He is on a personal mission to help mainstream adoption of blockchain and NFT technology. Where do relentless drive and deep passion for his work come from? We unpack Diego’s pursuit of freedom of choice and its link to the Web3 movement in the second part of our chat. We talk about his defining journey of moving 36 times in his 33 years of life, the transition from São Paolo to an 800-people village in Austria, and his decision to switch from corporate to sel...2022-12-1018 min
The Marketing MarriageEp 14 Diego Borgo - Web 3: Win Win WinWhat is all the buzz about Web 3, Metaverse, NFT, and blockchain? If you’re trying to make sense of it all and how it applies to your work, or if you just want to learn more from a guy who lives and breathes it on a daily basis, this episode is for you! Diego Borgo is a Metaverse native, Web3 ambassador, NFT collector and advisor to global brands on a personal mission to help mainstream adoption of blockchain and NFT technology. In our conversation, we tackle the unfolding shift in the digital space of consumers being treated as a pr...2022-12-0830 min
The Marketing MarriageEp 13 Kelly Cahill - Learning to Be OK with Having the Wrong Answer.In part two of our chat with Kelly Cahill, a digital marketer through and through, we couldn’t resist touching upon the topic of Twittercalypse unfolding in front of us. But to not dwell on a doomsday topic, in this episode we also talk about Kelly’s favorite brand project (hint: Atlanta Super Bowl), (female) leadership and its challenges, and her philosophy to make oneself dispensable as a leader. If you want to know what was Kelly’s hardest lesson to learn on her professional journey thus far, and how she tries to shortcut that for her teams, don’t miss o...2022-12-0131 min
The Marketing MarriageEp 12 Kelly Cahill - All Things Digital.You hail from the 20th century if you’re still asking a current marketer if they have experience with “digital”. Marketing today IS digital and it’s hard to imagine how one could survive if their primary focus wasn’t on digital channels and connections with the audience via plethora of such platforms. Kelly Cahill, a dear friend and the guest of the episode has been part of this ever-changing space that is constantly evolving, sometimes at supersonic speed, for over 15 years. She’s led digital evolution at some of THE brands like Nike, adidas, and Victoria’s Secret. We chat about...2022-12-0121 min
The Marketing MarriageEp 11 Dave Paulus - From Sorting Letters to a Dentsu Acquisition.Are you seasoned enough to remember the times when direct marketing was limited to receiving a pile of mailed ads at home? Most of you will chuckle at the thought of spending evenings and nights at a mail house sorting out direct mail letters to reach customers. Our guest, Dave Paulus was part of an incredible journey that started in a black and white print shop (there were no color printers at the time 🫣), progressed into what was initially the wild west of email marketing, and ultimately evolved into a digital marketing agency acquired for an undisclosed amount by Dents...2022-11-2936 min
The Marketing MarriageEp 10 Ziad Ahmed - "I Don't Deserve to Be Anyone's Villain or Hero."Starting what later turns out to be a prerequisite to the current career at the age of 16 and being exceptionally successful at 23 presents an interesting path of personal and professional growth. It’s no surprise that we get more personal in the second part of our conversation with Ziad Ahmed - the founder and CEO of JUV, GenZ consultancy that works with clients to help them understand young people. After closing the topic of Web3 (courtesy of your host Fabio), we spoke about the importance of surrounding yourself with people who humble and love you at the same time. Zi...2022-11-2418 min
The Marketing MarriageEp 9 Ziad Ahmed - Always Asking: "Does it Empower Young People?"It seems that these days every company is talking about or searching for the best way to win with the GenZ. Countless studies and research projects have been conducted on this generation and an equal amount of Gen Z “experts” has emerged across different walks of marketing life, and beyond. All in search of a magic formula that would inspire this sometimes misunderstood generational cohort to embrace whatever the new product, initiative, or cause may be. Our guest Ziah Ahmed, a 23-year old entrepreneur, found himself at a young age in high profile conversations and realized that often young peop...2022-11-2424 min
The Marketing MarriageEp 8 Alyx Wynn - Soccer. Diversity. Ikigai.With one of the largest sporting moments - The World Cup - about to take off, expect millions of fans worldwide living and breathing soccer for the next month. How and why is the “beautiful game” capable of connecting people in a manner like no other sport? Your hosts could tell some stories from their time working on the 2014 World Cup first-hand. But it’s much more fun to bring in a perspective of a dear guest who not only loves the energy and culture of soccer, but happens to be married also to a Brazilian. In this episode, we cat...2022-11-1730 min
The Marketing MarriageEp 7 Jason Faustino - Being Cool Is Relative.Our guest Jason Faustino doesn’t talk about street culture, he is part of it. With genuine and deep ties within the sneaker community, he embodies the OG nature of that scene before hype and countless collaborations commercialized it. Simply put, Jason is cool! Though, he himself dislikes that label. In the second part of our conversation, we chat about relativity of cool and unpack why in today’s world marketers shouldn’t be content with creating content. Most importantly, the mystery behind the hosts’ pantry filling up with Reese's Pieces chocolate is finally revealed. Jason Faustino leads coll...2022-11-1019 min
The Marketing MarriageEp 6 Jason Faustino - Childlike Curiosity and Informed Intuition in Creating Authentic Collaborations.In the world of fashion and lifestyle (among others), the importance of “being part of culture” is emphasized all the time. But what does it actually mean to be “of culture”? Why is it important for brands and marketers to be authentically connected to culture? We invited the mastermind behind Saucony’s collaborations and energy products - Jason Faustino to answer these questions. We discuss his perspective on spotting new trends, finding parallels in seemingly disconnected interests, and the importance of going slow when birthing a collaboration. You’ll also learn why Jason is the designated driver and how his eager cur...2022-11-1023 min
The Marketing MarriageEp 5 Barbara Soalheiro - Every Making of Something is Ugly and Messy.What if someone told you that they could solve your biggest business problem in five days? With 12 strangers that never met and are not part of your company. Does it sound like a bad informercial? We sit down with Barbara Soalheiro - the founder of Mesa Company and the creator of Mesa Method to talk about how her approach solves complex challenges in record time for companies like Google, Meta, and Coca Cola, among others. In this episode, we discuss the magic of building with others and debunk the romantic fantasy most of us have about the creation process. ...2022-11-0333 min
The Marketing MarriageEp 4 Shawn Hoy - There's Freedom in Getting the Crap Kicked Out of You.The second half of our chat with Shawn Hoy, who was behind some of the most iconic Nike and Saucony products, gets more personal and vulnerable. Despite being told he was an "acquired taste," he decided not to change who he was and instead invest in spending time with people so they'd get to know him and where he was coming from. Which ain't that easy when you come from Boston, where sarcasm is a love language. Shawn opens up about mastering patience, how he went from golden child status to getting it all wrong to getting it mostly...2022-11-0321 min
The Marketing MarriageEp 3 Shawn Hoy - Relentless (Sometimes Maddeningly Frustrating) Interrogation of "Why"There is no brand without a product, and there is no product without a brand. They need to live in harmony. But. Too often, the product and the brand teams don't work together. The outcome? A subpar and disconnected customer experience. In this conversation, product guru Shawn Hoy (accompanied by his snoring bulldog Mack) spotlights the importance of trust and a common level of understanding of the "why" as prerequisites for a harmonious (business) marriage. We talk about the power of conviction and why it's important not to have a plan B sometimes. Professionally, Shawn is a s...2022-11-0320 min
The Marketing MarriageEp 2 Cory Hansen - A Lot of Marketers are Frustrated CreativesWe continue the conversation with Nike veteran Cory Hansen, who has spent his professional life crafting art from words. In this episode, we talk about some of his favorite work charged with emotional appeal and about the benefits of having his scripts voiced over by none other than the Shoe Dog himself - Phil Knight. You'll also learn why other people taking credit for your work can in fact be a great opportunity. And if you wonder why this master of words doesn't believe in being on social media, make sure you listen until the end. 2022-11-0315 min
The Marketing MarriageEp 1 Cory Hansen - "I Have this Great Headline. I Just Need a Client for It."Creative copywriting can sometimes sit somewhere between serving as a translation service and acting as a lawyer for your clients. In a world where everything seems important, a copywriter needs to determine what is essential and make it compelling. In this episode, we're talking to Cory Hansen, who spent the first decade of his career in advertising before joining Nike, where he worked on pretty much anything that needed writing. He led the Brand Writing Department and steered the voice of the Swoosh Brand. We caught up with Cory about some of his most iconic work, including the 2014 World...2022-11-0323 min