Shows
Shift Click2025 E-Commerce Evolution: What Last Year Taught UsIn today’s episode, we dive into the hottest news of 2024 with Shopifreaks Founder, Paul Drecksler. From the explosive feud between WordPress and WP Engine shaking up the digital landscape to Shopify’s bold moves reshaping e-commerce strategy.
We unpack PayPal’s latest play to outpace Stripe and BigCommerce doubling down on B2B growth and, Temu’s entry into the U.S. market.
From leadership debates to market predictions, this conversation unpacks the challenges and opportunities shaping the digital commerce landscape.
Key Themes:
WordPress vs WP Engine feud and market implications
Shopify’...
2024-12-271h 05
Shift ClickBuilding Trust and Success in B2B E-Commerce with Jason Greenwood of Greenwood ConsultingWhat happens when B2B buyers start their supplier searches on Amazon and Google? Join us as eCommerce expert Jason Greenwood uncovers the critical importance of digital presence for B2B suppliers and shares strategies to quickly build trust and overcome technological barriers. With Codup CEO Asim Bawany providing technical expertise, we lay out a roadmap for successful digital transformation in the B2B sector, emphasizing empathy and understanding customer needs.Discover the power of LinkedIn...
2024-07-011h 16
Shift ClickPowering B2B eCommerce Success and Overcoming Challenges with Mark Brohan, President at Digital Commerce 360In this episode, we talked into the intricate world of B2B eCommerce with Asim Bawany and Mark Brohan, uncovering a spectrum of insights and strategies essential for navigating this rapidly evolving world. From the fundamental shift in consumer grading within B2B e-commerce to the nuanced intricacies of marketing and trade shows across the US and UK, we explore the pulse of the industry with seasoned expertise.Joined by an industry expert Mark Brohan, we dissect the latest trends shaping B2B ...
2024-05-0654 min
Shift ClickAgile Strategies in B2B eCommerce with Lori McDonald, CEO of Brilliance Business SolutionsIn this episode of our B2B e-commerce series, we're featuring Lori McDonald, a visionary who bridges the awe-inspiring realm of digital commerce. Lori's journey from the control rooms of NASA's Space Shuttle Program to the forefront of B2B e-commerce innovation exemplifies a remarkable blend of adaptability, curiosity, and expertise.With a foundation in computer electrical engineering from Purdue and hands-on experience as a flight controller at the NASA Johnson Space Center, Lori brings a un...
2024-02-1544 min
Shift ClickPersonalization in B2B eCommerce and How AI can Help with Jason Hein from BloomreachIn this 10th episode of Shift Click, and the first episode of our B2B series, Maaz dives into an insightful discussion with Jason Hein, a passionate B2B Ecommerce Evangelist and the Principal B2B Visionary at Bloomreach. As they navigate through a series of engaging discussions, they shed light on how businesses are transforming through digital strategies, particularly focusing on product data management and the impact of personalization and segmentation in B2B commerce. The conversation take...
2023-11-291h 01
Shift ClickExclusive Q&A Session about ECommerce SEO with Louis SmithThis episode is packed with expert insights from Louis Smith, who’s a prominent figure in the world of Ecommerce SEO. Louis answered a series of audience-sourced inquiries throughout the episode and offered his valuable perspectives on various topics: The influence of AI chatbots on how consumers search. The combined effects of SEO and AI on search behaviors. The interplay between SEO and discerning user search intentions. The role of content quality and AI in engaging use...
2023-11-0954 min
Shift ClickBuilding a Successful Food Brand and Taking it into 6000+ Supermarket Shelves in the UK with Jake and NaynsIn this episode, we're venturing outside our typical tech world to dive into a mouthwatering tale of innovation. While there might be an element of "food technology" involved—after all, creating a delicious supermarket-shelf pastry is an art—our focus today is not on the tech side. Instead, we explore how a deep-rooted family passion for food transformed into a retail brand that has unexpectedly swept the top supermarkets of the United Kingdom.Join us as Maaz unravel the inspiring journey of ...
2023-10-2450 min
Shift ClickRecommerce Market Outlook and Opportunities for Brands and Startups with Niall Murphy, CEO of EVRYTHINGWhy Recommerce is the Future Friendly Ecommerce? Join us in this episode as Maaz engages in an absorbing conversation with Niall Murphy, the tech-savvy CEO of EVRYTHNG, who also moonlights as a trailblazing entrepreneur. Throughout the podcast, Niall delves into the burgeoning trend of recommerce, sustainable shopping practices for today's consumers, and his predictions for the recommerce market's trajectory in 2024. Additionally, Niall provides insights into how Levi's, the iconic denim bran...
2023-09-1846 min
Shift ClickBuilding Customer Communities for eCommerce Conversions with Mark Yeramian, CEO of MoastIn this episode, Maaz connects with Mark Yeramian, the CEO of Moast, as they talk about how communities are the life blood of the digital world. They navigate the depths of community-building, shedding light on the substantial impact it can have on what Mark describes as ‘last mile conversions.’Enabling human interaction in e-commerce sounds like the missing piece of the puzzle in making online shopping feel more “real.” Mark talks through strategies to gather first-hand feedback on products,...
2023-08-2345 min
Shift ClickStrategies for Success in International Commerce with Sheila Donovan and Marc ZazeelaIn this episode, Maaz fosters an engaging conversation with Sheila Donovan, the Founder of WorldWise Ads, and Marc Zazeela, eCommerce growth creator. Exploring the various hurdles encountered in the domain of Global Commerce or you can call it International Commerce. Unraveling the numerous issues businesses face when trying to sell to the global market.Furthermore, they brought attention to key aspects such as optimal strategies for market testing, the top three lucrative markets for America...
2023-07-191h 01
Shift ClickDeath of Keywords and How AI Could Redefine Search with Justin Leigh of Workflow LabsIn this episode of the Shift Click, your host Maaz Ahmed engages in a dynamic conversation with Justin Leigh, CEO of Workflow Labs, as they anticipate the "Death of a Keywords" at the hands of AI. Will NLP-backed AI redefine our online search experiences for good? During the podcast Justin discusses the future of search, particularly on platforms like Amazon, where natural language processing (NLP) is divorcing us from the limitations of character matching. This seismic shift in search method...
2023-06-2938 min
Shift ClickStarting A Brand With A Purpose with Chad Massura of Rosy SoilIn this episode of the 'Shift Click' podcast, host Maaz Ahmed interviews entrepreneur Chad Massura, who shares his journey of building a business as a college student that was eventually sold for 1 million dollars. Chad discusses how entrepreneurship is often overrated and how he learned the importance of building a sustainable brand that aligns with his values. He talks about the challenges he faced along the way and shares insights on how to build a brand that stands the test of time.Chad a...
2023-05-0330 minShift ClickBuilding a Substainable Brand from the Ground Up with Chad MassuraIn this episode of the 'Shift Click' podcast, 'Building a Sustainable Brand from the Ground Up with Chad Massura', host Maaz Ahmed interviews entrepreneur Chad Massura, who shares his journey of building a teenage business that was eventually sold for 1 million dollars. Chad discusses how entrepreneurship is often overrated and how he learned the importance of building a sustainable brand that aligns with his values. He talks about the challenges he faced along the way and shares insights on how to build a brand that stands the test of time.Chad also shares his latest venture, 'Rosy...
2023-05-0230 min
Shift ClickHow Live Commerce Creates Human Connection with Liz Kressel of Lizard StategyWe're talking to Liz Kressel, eCommerce Strategy Consultant at Lizard Strategy about Live Commerce. Liz breaks it down into what is Live Commerce, the 3 ingredients that make a live show successful and effective and what are the implications for eCommerce businesses. Your thoughts on this!Contact: https://codup.co/contact-us/
2023-03-2238 min
Shift ClickDemystifying the Headless and Composable Hype with Rick WatsonWelcome to the latest episode of our podcast series, where we explore the world of e-commerce and its ever-evolving landscape. In this episode, we'll be discussing the buzz around Headless commerce and Composable commerce, and exploring whether these emerging concepts are more hype than reality.Headless commerce has been touted as the future of e-commerce. It refers to separating the front-end presentation layer from the back-end commerce functionality, enabling businesses to build bespoke ex...
2023-02-2754 min