Shows
The D2Z PodcastUseful Customer Data and What to do With It with Matt Bahr - 28Brandon talks with Matt Bahr, CEO of Fairing, formerly EnquireLabs, a marketing insights technology company. They talk about the potential of technology and consumer data, the shift to retention as a strategy, and using data to build a competitive advantage. They go into how to create effective segments, identifying what data to analyze, where to capture it, and what to do with it, building a customer profile, and the importance of understanding your customer and building personas. Links: Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.el...2022-09-1930 min
CEREAL TALK / シリアルトーク#55 謎のインスタアカウント「Hidden」ポップアップに行ってきた、NYのD2Cコミュニティ（出張振り返り）CEREAL TALKのニュースレターはこちら
https://cerealtalk.jp/
＜参照リンク＞
HIDDEN ⓗ(@hidden.ny) • Instagram写真と動画
https://www.instagram.com/hidden.ny/
Amazon.com: Burn Rate: Launching a Startup and Losing My Mind: 9780593238264: Dunn, Andy: Books
https://www.amazon.com/Burn-Rate-Launching-Startup-Losing/dp/0593238265
EnquireLabs
https://enquirelabs.com/
＜メンバー＞
沼田 雄二朗
https://twitter.com/Numauer
宮武 徹郎
https://twitter.com/tmiyatake1
草野美木
https://twitter.com/mikikusano
OP Music: Epidemic Sound2022-05-2221 min
Secrets To Scaling Your Ecommerce BrandEp 333: Affiliate and Influencer Marketing with Eric Steckling, Brio Product GroupSend us a textAside from having a product that people would want to share, it is also important to know that working with affiliates and influencers is about building good relationships. In this episode, Eric Sterling, CEO of Brio Product Group, shares his company’s strategy for successfully working with influencers and affiliates. Learn how to identify them, where they are, and what to give them. Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEThere's always room for improvement with product categories.It's...2022-05-0523 min
Conversion Tracking PlaybookBest Of Episode - 10 of Our Best Insights Summarized from First 20 EpisodesBrad Redding (Connect on LinkedIn and Twitter) shares his top 10 insights from the first 20 episodes of the podcast. If you haven't listened to every episode, this gives you a sneak peek into the main highlights and talking points of each one.Highlights Featured: Episode 1 - Why some marketing channels are hesitant to go fully server-side trackingEpisode 2 - How friction on Facebook tracking has similar impact to affiliate marketing trackingEpisode 3 - Subscription brands — don’t sleep on event tracking portal behavior to prevent churn before it happensEpisode 4 - GTM...2022-05-0417 minConversion Tracking PlaybookHow Does Conversion Tracking (what Elevar does) Compare to Other Attribution & Analytics SolutionsBrad Redding (Connect on LinkedIn and Twitter) shares the 4 most common marketing technologies that Elevar customers share - conversion tracking, attribution, survey, and business intelligence software. You'll also learn about the nuances of conversion tracking, the most common pitfalls and customizations, and FAQs that we get from our customers. Show Notes:(01:00) - 4 spokes in data collection wheel(07:30) - Pushing vs pulling data to and from analytics and marketing platforms(11:30) - Conversions aren't just purchases(17:30) - 5 of the most common questions and customizations when considering conversion tracking requirements-----W...2022-04-2131 minConversion Tracking PlaybookBlending Survey & Analytics Data, Real-World Examples of Applying Attribution Insights w/Matt Bahr from EnquireLabsBrad Redding (Connect on LinkedIn and Twitter) and Matt Bahr (Connect on LinkedIn and Twitter) from EnquireLabs go deep into the data weeds on blending survey data with analytics data, where customer survey data fits in attribution analysis, and real life examples of brands that have extracted unique insights from survey data to shift marketing messaging that led to unanticipated growth. -----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:2022-03-2138 minConversion Tracking PlaybookAttribution Insights to Scale Top of Funnel & How To Holistically Approach Data Collection w/Austin Harrison @ NorthbeamBrad Redding (Connect on LinkedIn and Twitter) and Austin Harrison (Connect on LinkedIn) from Northbeam discuss why demand is so high for attribution solutions, what decisions brands are making from these datasets to scale top of funnel, and how to blend the use of conversion tracking + attribution + data warehouse solutions. -----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Show Notes:(01:30) - Attribution 101(05:30) - What data dependencies does attribution software ha...2022-03-1434 min
2X eCommerce PodcastS06 EP64: Building a Future-Proof Attribution Framework w/ Matt BahrIn today’s episode, Kunle is joined by Matt Bahr, Co-Founder EnquireLabs, a technology company that focuses on customer insight to improve operations, products, and marketing to better serve customers. For D2C brands, fulfilling an order should not be the end of customer transactions. In order to get returning and new customers, a brand must also focus on post-purchase. One way to do that is to ensure that your customers receive a post-purchase survey. Knowing your customers is going to help you optimize a lot in your business, so don’t go fo...2022-03-1048 min
Growth & Greatness eCommerce Podcast#18 - Maximize Your Website's Profitability: Essential Strategies for Conversion Rate Optimization w/ Drew HimelFeel like you've tried everything to boost sales but just can't seem to shift the needle? One of the most overlooked ways to scale your brand is by optimizing your website for increased conversions and customer retention.In this episode, Scott & Ray are joined by Drew Himel, CEO & Founder of PCR Agency, to talk about conversion rate optimization (CRO) and the strategies that can boost your brand's profitability and retain those hard-earned customers.With more than a decade of experience leading PCR, Drew shares powerful insights and actionable tips including the oft-missed, consumer-centric elements of...2022-01-271h 00Secrets To Scaling Your Ecommerce BrandEp 287: 4-8x Return on Connected TVs With Michael Eraso, GathreSend us a textThere’s no denying iOS14 hurt our ability to track our customers, but did you know there’s a way around losing that data? That’s the power of Connected TV, which utilizes IP addresses to track instead of cookies.In this episode, Gathre President Michael Eraso shares about Connected TV and how he is able to Track via a third-party app. He talks about how to track the Return on Ad Spend via the use of IP Addresses.Listen up and learn something new.K...2022-01-1827 minSecrets To Scaling Your Ecommerce BrandEp 255: Using Attribution to Make Better Brand Decisions With Matt Bahr, EnquireLabsSend us a textYears ago, Facebook did the work for brands in terms of customer acquisition, but iOS14 forced brands to have to know their customers better. It’s challenging at first, but taking the time to learn what motivates your customers ultimately yields the best results.In this episode, the Founder of Enquire Labs, Matt Bahr, talks about effective ways of getting and using attribution to maximize for your business. He walks us through different attribution categories and how to maximize them.KEY TAKEAWAYS FROM THIS EPISODE...2021-10-2831 min
Question AuthorityConversion Rate Optimization With Drew HimelWe ask about conversion rate optimization with Drew Himel, CEO of ConsultPCR.com2021-07-2219 minQuestion AuthorityShane Pittson: Quip Head Of Growth & MarketingWe ask about post-purchase surveys, offline media attribution and consumer insights with Shane Pittson: Head Of Growth & Marketing at Quip.2021-07-0717 minQuestion AuthorityCustomer Experience with Alex GenovWe ask about customer experience with Alex Genov, Head of Customer Experience Research at Zappos.2021-06-2323 minQuestion AuthorityZero-Party Data with Gen FurukawaWe ask about zero-party data with Gen Furukawa of Prehook.2021-06-0921 minQuestion AuthorityQuant Vs. Qual with Sam DeutschWe ask about quantitative vs. qualitative data with Sam Deutsch of Anheuser-Busch InBev.2021-05-2614 minQuestion AuthorityBehavioral Science with Lilly KoflerWe ask about behavioral science with Lilly Kofler.2021-05-1221 minQuestion AuthoritySurvey Research with Sam McNerneyWe ask about survey research with Sam McNerney.2021-04-2817 minQuestion AuthorityOffline Attribution with Krystina RubinoWe ask about offline attribution and podcast measurement with Krystina Rubino of Right Side Up.2021-04-2322 minQuestion AuthorityEthnography with Allison Braund-HarrisWe ask about ethnography with Allison Braund-Harris of Hardly.2021-04-2322 minQuestion AuthorityTrailerA quick introduction to Question Authority, the marketing research show built to help DTC brands understand the art & science of questions.2021-04-2301 min
Honest Ecommerce063 | Diversifying Marketing Channels and Measuring What Works Through Surveys | with Matt BahrMatt Bahr is the founder & CEO of Enquire Labs. Enquire Labs helps DTC brands solve attribution problems via post-purchase surveys. On this podcast, we talk about how and why attribution helps business, how marketing channels are changing, and how post-purchase attribution surveys help online stores. To learn more, visit: honestecommerce.co Resources: Enquire Labs’ website: enquirelabs.com Matt’s LinkedIn page: linkedin.com/in/matthewbahr/ Get a free 14-day trial on Enquire Labs at enquirelabs.com/honest Visit gorgias.grsm.io/honest to get your second month free.
2020-03-2316 min
eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human ConnectionPeople Over Pixels: Talking To Your Customers To Get Deeper Insights Into Channels And AttributionMy guest on today’s episode is Matt Bahr the Co-Founder & CEO of EnquireLabs. They’re a marketing analytics Shopify app that helps you build and launch attribution surveys.If you’re not familiar with what an attribution survey is, it’s a survey that lives post-purchase and helps you understand where your customers are coming from by asking one simple question, "how did you hear about us?”. Enquire also provides a suite of analytics on top of this survey data by combining your survey response data with your Shopify ecommerce data. Let’s jump in and...2020-02-2828 min