Shows
Growth Stage by FastSpringIn-Game Steering That Actually Works with Mike DeLaet (Live from GamesBeat Next)With the rise of in-game steering in the US, many publishers are left wondering: What actually works, and what is even allowed? While most studios keep their steering strategies close to their chest, there’s a massive opportunity for those who can navigate the "crawl, walk, run" approach to D2C. If you’ve been waiting for a peek behind the curtain of real-world implementation, this episode is for you.In this special live recording from GamesBeat Next, FastSpring CMO David Vogelpohl sits down with gaming veteran Mike DeLaet of Ares Interactive to break down the mechanics of s...
2025-12-2427 min
Growth Stage by FastSpringD2C Without a Tax Degree: How to Sell On a Web Shop Without Becoming a Tax ExpertYou didn’t build a game studio to become an expert in global tax law. But as more publishers move from marketplaces to direct-to-consumer (D2C) web shops, the burden of tax compliance shifts from Apple and Google directly to you.In this episode, we sit down with Rachel Harding, Senior Director of Tax at FastSpring, to demystify the complex world of digital goods taxation. Rachel breaks down exactly what developers need to know about selling skins, battle passes, and currencies globally—without needing a finance degree. Tune in to learn how to navigate the biggest compliance risk...
2025-12-1024 min
two & a half gamers⏰ D2C is the highest ROI strategy in mobile right now & the clock is ticking! Are you ready?In this ultra-special episode, Chip Thurston (FastSpring) returns to break down the current reality of D2C - what’s allowed today, what’s changing, and why publishers need to act immediately.We unpack the Epic–Google settlement, the new fee structure, what’s enforceable (and what probably isn’t), and why Japan's new regulation on December 18 will reshape global payments.What you’ll learn• Why iOS and Android steering IS legal right now• Why publishers shouldn’t wait for “final clarity”• How to use D2C purchase data to optim...
2025-12-0840 min
Growth Stage by FastSpringHow to Scale Playable/Interactive Ad Strategies with Elina Arponen of QuicksaveThanks to technologies like WebGL, mobile UA teams now have powerful tools for building incredibly interactive and playable ads that take what is possible to an entirely new level. While many of us have embraced this trend, there still remains one huge problem. TIME. Producing playable/interactive ads can bring our creative teams to their knees while our best ideas get stuck in backlog jail. Yuck! What if there was a better way?In this episode of Growth Stage, we interview Elina Arponen the CEO of Quicksave about her thoughts on why playable/interactive ads are so...
2025-12-0331 min
Growth Stage by FastSpringThe Dramatic Rise of Web in Gaming: How Top Publishers & Studios Are Building Innovative Web Teams With Caleb Brown of X-TeamThere are few moments in an industry's history where a trend or emerging technology introduces a step function that unlocks an entirely new level of growth. With the rise of D2C and other web based experiences, game publishers are experiencing a rare opportunity to increase profits and establish better long term relationships with players. But how can an industry often reliant on gatekeepers and walled-garden ecosystems build out innovative web teams that quickly and effectively take advantage of this historic opportunity?In this episode of Growth Stage, we interview Caleb Brown of X-Team, a provider of...
2025-10-2735 min
two & a half gamers🏰👠 The Tower GD Masterclass Review: The ultimate Cinderella storyWe break down The Tower - an idle-defense hybrid that turned a solo dev into a millionaire.We spoke directly with Anthony (Tech Tree Games) about design, monetization, and UA strategy.🔥 Topics covered:4-person team, 25 contractors$80K/day revenue, 10% ads, FastSpring web storeBest-performing creative = the dev himselfHow “The Perfect Tower” inspired this hit💬 Quote:“The Tower proves you don’t need art to ma...
2025-10-2050 min
Growth Stage by FastSpringPricing & Packaging for Game Web Stores with Chip Thurston of FastSpringIf you've recently launched a web store to take advantage of new steering rules on iOS in the US or even if you're an old pro at web store monetization, you may be wondering what is the best way to price and package my in-game items or subscriptions on my web store vs. what I offer in-game through app stores.In this episode of Growth Stage we interview Chip Thurston, Head of Gaming at FastSpring and former monetization leader at Scopely and SciPlay, about his thoughts around how pricing and packaging strategies differ in-game vs. on a...
2025-10-0732 min
The Business of You with Rachel Gogos236 | The Visibility Shift That Helps Founders Grow FasterIf "you" online isn't the same you who shows up in person, you're not alone. Most founders haven't taken the time to align their personal identity with how they present themselves online. But that clarity–on the inside and out–is what gives your brand staying power. This is a special episode where I joined Jesse Paliotto on FastSpring's Growth Stage podcast to talk about personal branding, founder identity, and why branding from the inside out is the only way to build a business that lasts. The SOULiD Framework Every founder alrea...
2025-09-1639 minThe Business of You with Rachel Gogos236 | The Visibility Shift That Helps Founders Grow FasterIf "you" online isn't the same you who shows up in person, you're not alone. Most founders haven't taken the time to align their personal identity with how they present themselves online. But that clarity–on the inside and out–is what gives your brand staying power. This is a special episode where I joined Jesse Paliotto on FastSpring's Growth Stage podcast to talk about personal branding, founder identity, and why branding from the inside out is the only way to build a business that lasts. The SOULiD Framework Every founder alrea...
2025-09-1639 min
two & a half gamersGalaxy Defense Review: Bang Bang Survivor in space. Jakub’s Prophecy Still Unfulfilled!Today, we break down Galaxy Defense, a sci-fi-themed tower defense/survival clone that’s generating $100K/day in IAP with only around 135K DAU.🎯 Topics covered:Gameplay breakdown: lasers, turrets, force fields & randomizerMonetization: IAP heavy, ~12% ads, “Remove Ads” pack as a top purchaseWhy CPIs are likely $50–100+ in Tier 1 marketsRevenue: ~$220K/day combined, with Android more than iOS UA creatives: TikTok memes, fake interviews, AI actors — mostly 3.5/10 execution...
2025-09-0851 min
two & a half gamersAcecraft review: Retro Cartoons + Hardcore Gacha. Collectible Albums just hit Midcore!We dive into AceCraft, Moonton’s new Tom & Jerry–themed midcore gacha shooter that mixes Cuphead-style 1930s cartoon art with Habi-inspired systems and miHoYo-style monetization depth.Key insights:Gameplay & Core Loop: Systems & MetaDual banners (Tom & Jerry separately) with pity timers, skewed rates, and duplicate scaling.Each major character has a signature weapon requiring rolls.Collectible album (Royal Match / Monopoly Go style) with trade functionality, now ported into midcore — a first....
2025-09-0453 min
two & a half gamers✈️ Epic Plane Evolution: The $150K/day Hypercasual comebackWe break down Epic Plane Evolution – Voodoo’s hypercasual throwback hit that’s pulling in ~$150K/day in ad revenue with over 100K daily downloads.Key insights:Gameplay: Players start with a broken cardboard plane and unlock wings, tails, and rockets through upgrades. Controls are intentionally clunky — planes crash often, driving engagement and retries.Monetization: Heavy use of rewarded ads (“convert or die” mechanic) and interstitial spam. iOS users see gems + VIP purchases, while Android has no gems at all, leading to 80–85% of revenue coming from iO...
2025-09-0134 min
two & a half gamers🤯 Creative trends July 2025: Jonas Brothers, LEGO + Gucci in Mobile Ads? Yes, Really.Our Creative Trends episode dives into the wildest UA creative trends of July 2025. We dissect the latest ad formats, AI breakthroughs, and genre crossovers reshaping mobile game marketing.Key highlights:Golden Goblins still dominating: Physics + slicing + gem/gold mechanics continue to scale across genres.AI everywhere: From fully AI-generated creatives to lip-synced fake influencers and medieval AI drama ads, VEO3 and other tools are powering cheap, fast, and diverse iterations.Clash Royale’s bizarre UA: Gameplay with random AI go...
2025-08-281h 02
two & a half gamersWool Craze Story: The most annoying yet money printing game of 2025In this episode, we suffer (literally) through Wool Craze, a yarn-peeling 3D puzzler that’s taking the charts by storm. The crew dissects why this painful yet brilliant game is generating ~$100-120K daily on a DAU of just ~140K — all while flooding the market with AI-generated creatives.Key highlights:Gameplay & Pain: Long, punishing levels (20–30 minutes each), fat-finger frustration, endless rewarded ads. A grind that monetizes sunk-cost fallacy.Monetization: Aggressive rewarded ads, interstitial spam, “Fail Packs” as top IAP. Smart combo of bundles + F2P pain poi...
2025-08-2536 min
two & a half gamers🚗 Car Match Review: A 9/10 Product With with 3/10 UA Strategy = Heartbreaking 💔Grand Games is back with another puzzler and it’s a monster. Car Match has hit $120K/day, combining bench mechanics, Pixar-style cars, and a polished Royal Match meta. On paper, it’s a textbook case of how to scale a puzzle game.Product, amazing. UA? Not so much.Here’s why:The product is a 9/10. Meta depth, endless events, and a proven template.Monetization is efficient. ~30% of revenue comes from ads, bundles are cleverly layered in, and interstitials start...
2025-08-2138 min
two & a half gamers💵 Your competitors are mediating D2C payments for more margin. Are You? Use this hack!Chip Thurston, Head of Gaming at FastSpring, returns to Two and a Half Gamers with explosive updates on the Apple and Google rulings that are blowing open the direct-to-consumer (D2C) floodgates. Since Apple’s April ruling unlocked steering — legally directing players from your game to an off-platform payment page — publishers have shifted millions in revenue from Apple and Google to their own web shops, keeping the 30% cut and boosting player value.Key insights from the episode:Steering Levels: From conservative in-game banners to aggressive side-by-side pricing and direct-to-checkout flows...
2025-08-1449 min
two & a half gamersWhy most Soft Launches FAIL ❌ And how to avoid the trap by Matej LancaricIn this solo episode of Two and a Half Gamers, Matej Lancaric reveals his full Soft Launch Framework: the exact 40-page playbook he uses to validate retention, monetize effectively, and decide whether to scale or shut down a game before global launch.From three critical stages — Tech Test, Retention, Monetization — to precise KPIs, country targeting, creative iteration, and UA channel sequencing, Matej walks through the step-by-step process he’s used across dozens of successful launches. This isn’t theory, it’s built from real campaign data, retention curves, LTV models, and monetization funnels from midcore, p...
2025-08-1339 min
two & a half gamers🐳🔫 Inside Mech Assemble: AI Memes, Skibidi Toilets & $170K/DayHow a Chinese Survivor.io Clone Is Printing $170K/Day in a Brutal Category?We tear into Mech Assemble: Zombie Swarm, a high-performing “shoot ‘em up” that’s managing to out-earn Survivor.io in a red-ocean market. With nearly $4M monthly revenue, $170K/day at peak, and only ~12K daily downloads, the game is proof you can win with ruthless monetization, creative overload, and a mix of East + West appeal.Key takeaways:Category Killer: In a genre where most titles die after launch month, Mech Ass...
2025-08-1149 min
two & a half gamers🚁 How War Drone 3D Hits $65K/day mainly with Organics, not UA. Warfare drone game from Miniclip!We dissect Miniclip’s War Drone 3D, a surprise hit blending realistic drone fantasy, hypercasual onboarding, and ruthless gacha with relentless ad monetization. With over 50 percent organic downloads, scaling past 300,000 installs per day at peak, and daily revenues topping $65,000, War Drone 3D proves you can go viral with core gameplay, slick visuals, and a smart (but sometimes broken) upgrade loop. What’s inside:Viral Organics: Over half of all downloads are organic, driven by gameplay that looks and feels like real drone footage. Younger demographics are hooked on the “news m...
2025-08-0746 min
two & a half gamersTiles Survive Breakdown: FunPlus goes full Century GamesIn this episode, we break down Tile Survive! FunPlus’s biggest 4X pivot yet and their boldest copy of Century Games’ “Dark War” playbook. From idle meta and scripted roads to resource overload creatives and meme awards, Tile Survive is showing that copying the leaders is now the fastest path to $50,000 a day. Find out what’s new, what’s missing, and why FunPlus may finally scale back into the 4X top tier.You’ll learn:The real gameplay and meta changes—what’s new, what’s just Dark War with cartoon pai...
2025-08-0441 min
two & a half gamersGame Analytics 101: Why waiting "One more week" can kill your game!This episode, Two and a Half Gamers sit down with analytics legend Russell Ovans—the mind behind Professor ARPDAU and the author of game analytics’ “bible.” Learn the brutal truth about retention, ARPDAU, LTV, and the “golden cohort” trap. If you want to scale your game profitably in 2025, you need these formulas, tools, and lessons - no hype, no BS, just results.You’ll learn:Why retention is the only metric that matters (until ARPDAU takes over)How to model and predict your LTV, player days, a...
2025-07-3155 min
Growth Stage by FastSpringThe Hidden Science of Email: Authentication, Deliverability, and Trust With Hank Hoffmeier of KickboxConversation with Kickbox Director of Operations Hank Hoffmeier about the science of email marketing.Email marketing is often hailed as the highest-ROI channel — especially for SaaS and digital product companies. But what happens when your emails don’t even make it to the inbox?In this episode of Growth Stage, we speak with Hank Hoffmeier, email deliverability evangelist at Kickbox, about how authentication, verification, and deliverability impact your bottom line. Listen to learn:Why deliverability is no longer a “set it and forget it” process.How to fix common mistakes that are silently killing your cam...
2025-07-3139 min
two & a half gamersGranny: The untapped goldmine of horror games on mobile! How Granny Broke YouTube & TikTok?Today, we break down Granny: the solo-developed mobile horror hit that racked up a billion downloads and $50,000 daily ad revenue with no UA, no team, and nothing but YouTube virality.You’ll learn:The secrets behind Granny’s viral growth and billion-plus downloadsWhy four simple interstitials are better than banners, IAP, or rewarded videoHow meme culture, Let’s Plays, and YouTube Shorts keep the DAU highHow a lack of mediation and adops...
2025-07-2852 min
two & a half gamersThe Real Story Behind Tasty Travels’ Meteoric Rise: Merge, Monetize, Repeat!We break down Century Games’ Tasty Travels, the new merge hit muscling into a category long dominated by Travel Town and Microfun. Tasty Travels is not just a clone. It’s a polished, high-velocity merge machine, doubling the ARPDAU of Travel Town and already scaling toward $200,000 daily revenue, with a launch playbook built on AI, altered gameplay, and relentless creative iteration. We explore why Century’s approach to UA and live ops could make them a serious threat to every top-grossing merge game and why nobody wants to go head-to-head against them.W...
2025-07-2454 min
two & a half gamersInside $500M/Year Bending Spoons: TikTok Trends, Viral videos, UA & Paywall ScienceInside Bending Spoons: the $2.5 billion app juggernaut behind Evernote, Remini, Splice, and more. Special guest Darius reveals the hacks behind viral UA, review scores, creative iteration, and the brutal playbook that’s rewriting consumer SaaS.You’ll learn:The secrets behind Bending Spoons’ $500 million annual revenueWhy TikTok, Shorts, and Reels are more powerful than any ad network for app growthThe playbook for cutting costs, boosting review scores, and scaling faster than competitorsW...
2025-07-211h 02
two & a half gamers🐎 Uma Musume Pretty Derby: Best Progression System in Mobile & Why should everybody play UmamusumeJakub Remiar dives into Uma Musume Pretty Derby’s “Spark” and legacy mechanics—one of the most advanced progression and inheritance systems in any mobile RPG. See why this game’s depth is pulling 100,000 downloads a day and racking up 450,000 dollars daily revenue even outside Japan. From Genshin-style stat RNG to community-driven parent borrowing, you’ll learn why this system is built for both theorycrafters and casuals, and why it’s suddenly trending in the West.You’ll learn:How legacy and spark inheritance work, and why this is deeper than anyt...
2025-07-1629 min
two & a half gamers🎬 Creative Trends June 2025: Why AI, ASMR & Copy-Paste Are Redefining Mobile AdsThis episode is a tour through the wildest creative trends dominating mobile games in June 2025. We break down why two- and three-minute video ads are everywhere, how AI hooks and long-form ASMR are pre-qualifying high-value users, and why the best-performing creatives this month are often stitched together from hits of the past. What’s inside:Long-Form Video SurgeCopy-Paste ManiaASMR and Satisfying LoopsAI-Driven InnovationClone Wa...
2025-07-1454 min
two & a half gamersKnit Out’s Turkish Blueprint: Rollic Games scaling puzzle games Like a PROWe unpack KnitOut by Rollic, a surprising hit blending simple, relaxing puzzle mechanics with clever monetization and UA execution. Underneath the soothing yarn is a sophisticated, scalable system that echoes the Turkish studio’s proven blueprint. KnitOut is already generating $ 60,000 daily revenue and 20,000 downloads a day, with the US accounting for sixty percent of revenue and CPIs exceeding $10. What’s inside:Core Gameplay: Addictive bench mechanic, yarn “block jam” puzzle core, and highly satisfying ASMR touches. Monetization: Interstitials start after le...
2025-07-1044 min
two & a half gamersUma Musume Pretty Derby: All YOU need to Know! Full BreakdownWe go deep on Uma Musume Pretty Derby, Japan’s gacha horse girl sensation, and a masterclass in roguelite meta complexity. With real horse DNA, multi-layered training runs, six gacha layers, and a live ops cadence that powers up to 72 million dollars per launch month, Uma Musume is a unicorn in the global market—an RPG sim that’s too Japanese for most of the West, but a billion-dollar franchise at home.What’s inside:Japan-First, World-Second: Ninety-five percent of all revenue still comes from Japan.Ins...
2025-07-071h 05
Growth Stage by FastSpringPayment Horror Stories: The How and Why Behind the Most Vicious Attacks on Your Payment Stack With Jeremy WaxmanIn this episode of Growth Stage, we interview payments industry legend and VP of Payments at FastSpring, Jeremy Waxman about his thoughts on what the most common payment stack attacks are, why bad actors choose those particular types of attacks, and what you can do to make your payment stack more secure regardless of who your payment provider is.With 25+ years of experience spanning Comcast, Fiserv, and Digital River, Jeremy has seen it all — from brazen carding attacks to operationally overwhelming waves of chargebacks. In this discussion, he breaks down how fraudsters operate, the costly mistakes co...
2025-07-0342 min
two & a half gamersFPS Strike Ops: Modern Arena gameplay breakdown - PvP Offline Shooter FTW!We dissect the phenomenon of FPS Strike, a low-poly, Counter-Strike-inspired mobile shooter racking up more than 4 million DAU, mostly across India, Pakistan, Brazil, Egypt, and Southeast Asia. Despite its massive scale, nearly everything about the game is stuck in the “admon nightmare” zone—zero iOS presence, almost no user acquisition, unoptimized ad stack, endless rewarded ads, and zero LiveOps. Yet, even with all those gaps, it is still a money-printing machine, generating $30,000 to $50,000 a day, primarily from video ads and interstitials.What’s inside:Ad Stack Trainwreck
2025-07-0337 min
two & a half gamersWhy Habby Dropped Hybrid Casual? Is Wittle Defender too deep for Global Scale?We break down Wittle Defender, Habby’s latest departure from the mass market, blending deep meta, squad RPG mechanics, and a relentless gacha system. This is not another Survivor IO. It is a meta monster built for hardcore RPG fans, multi-layered progression, gear grind, rune systems, and dozens of monetization hooks. But is it too deep for global scale?What’s inside:Meta Gone WildGacha and ProgressionMore Modes, More MonetizationDeep automation and...
2025-06-301h 02
two & a half gamersRaid Rush Review: If you miss Battle.net tower defense, Raid Rush is your new addiction.Today, we deep-dive into Raid Rush, the Turkish-made tower defense game that is bringing roguelike deck-building, build-your-own-path mechanics, and IP crossovers to the top of the mobile charts. The crew unpacks why this game feels so deep, why Korean and US players are eating it up, and how the game balances heavy progression, smart ad placements, and old-school strategy with real modern LiveOps.What’s inside:A Real Tower Defense for 2025: Raid Rush lets you build your own road, place towers with real strategy, and merge and upgrade through a...
2025-06-2647 min
two & a half gamersCarnival Tycoon’s Playbook: From Idle to Social CasinoToday, we break down Carnival Tycoon: the “idle” game that’s really a Trojan Horse for social casino and slot machine mechanics. We compare every feature, monetization trick, and creative strategy to Coin Master, Monopoly Go, and the social casino giants. Find out how Carnival Tycoon hit five million dollars a month, why rewarded ads are hidden everywhere, and what makes this copycat succeed where others flop.You will learn:Why Carnival Tycoon is more social casino than idle, and how it fakes the early game...
2025-06-2348 min
two & a half gamersPuzzle & Dragons: Five Billion $$$ Made, Zero Influence in the WestWe tackle the legacy and latest iteration of Puzzle & Dragons, the game that defined Japanese mobile gaming and reached a mind-blowing five billion dollars in lifetime revenue. From wild metagame depth and monster collection to why Western players just never clicked with the formula, the crew unpacks the hits, misses, and museum-piece vibes of a true industry legend.What’s inside:No Gacha in the Gacha Game? Cultural Roots Run DeepMuseum Piece, Not Modern Hit...
2025-06-1935 min
two & a half gamersThe BitLife Blueprint: 7 Years Old & Still Crushing itWe break down BitLife, a simulation game that proves you do not need flashy graphics or complex meta to print money. With an aggressive monetization model, evergreen retention, and a loyal fanbase, BitLife has been going strong for over seven years, now pulling in more than $110,000 a day, with ad revenue making up half of its total income.What’s inside:Ad Monetization on Steroids: Interstitial ads hit you right from the tutorial, with a cooldown of 70 seconds, banners refresh every five seconds, and rewarded ads are expertly placed on...
2025-06-1646 min
two & a half gamers🎬 Creative Trends May 2025: AI Madness, Celebrity Overload & the Death of Originality?We just dropped our latest episode, and it is a must-watch for anyone building or buying mobile game ads. We break down the biggest trends ripping through the creative market:AI hooks and seamless transitions: five art styles in five minutes, and the line between real and fake is now a blur.Celebrities everywhere: Monica, Phoebe, LeBron, Christina Aguilera, even C-tier cameos nobody asked forSatisfying gold bars, drowning waifus, and cruelty hooks: Virality still rules the creative graveyard....
2025-06-1258 min
two & a half gamersThe Real OG Jane Whittaker Unfiltered: 44 years in gaming, Alien vs Predator & Why fun still winsLegend alert. In this episode, we sit down with Jane Whittaker, a developer, executive, and innovator whose career spans from coding 8-bit chart toppers and Atari’s biggest hits to shaping the DNA of open-world, survival, and RPGs. Jane shares candid stories from the 1980s video game crash, building Alien vs. Predator with just two programmers, working with Sid Meier and Mike Singleton, and steering giants like EA and MGM.What’s inside:Real Video Game HistoryIndie Roots and All-In Dev: From...
2025-06-111h 03
Player Driven30% No More? Why Every Studio Should Be Rethinking Mobile Monetization📖 Episode Summary:In this episode, we delve into the evolving landscape of mobile game monetization with Chip Thurston, Head of Gaming at FastSpring. We explore the implications of the Apple vs. Epic ruling, the shift towards direct-to-consumer (DTC) strategies, and how webshops are becoming essential for game studios aiming to retain more revenue and foster stronger player relationships.🔑 Key Topics Covered: Impact of the Apple vs. Epic ruling on mobile payments Transition from app store reliance to DTC models Advantages of integrating webshops for game studios Understanding the Merchant of Record model Strategies for scalin...
2025-06-1045 min
two & a half gamersScrew Master 3D Live Review: 15% D30 retention & 80k+ daily revenue? The real hybrid casual KPIsToday, we sit down with Supersonic’s Samantha Benjamin and Guy Agiv to discuss the hit game Screw Master 3D. From adapting trends out of China to hybrid monetization tricks and creative secrets, this episode is packed with actionable insights for anyone in mobile gaming.What you’ll learn:How Screwmaster 3D’s physics-puzzle and meta layers drive insane engagementThe models and tactics behind maximizing eCPMs and LTV in ad-heavy gamesThe secret to rapid adaptation, culturalization, and scalin...
2025-06-091h 19
two & a half gamersReview radar #8: From Stable Dinosaur to Revenue Rocket. Podcast curse broken!We just dropped a new Review Radar episode in which we examined every major mobile game from the last three months. Some are breaking the ‘podcast curse’ and scaling up, others are stuck in stable dinosaur mode, and a few are just… lost.Highlights:Triple Match City and Color Block Jam are stacking revenue with surprising ARPU and ad mixesRoyal Kingdom and Pokémon Sleep show that audience and IP still trump any new featureCloning is the new nor...
2025-06-0547 min
two & a half gamersMAU'25 Live Special: The Bold New Era of Rewarded Gaming & UA in 2025In this special episode recorded LIVE at MAU, Matej Lančarič sits down with Noa Gutterman (VP UA, Misplay) and Brett (Senior Manager, UA, Misplay) for a no-BS deep dive into the business and creative secrets powering Misplay’s explosive growth, and their high-stakes launch on iOS.Brutally honest breakdown:How Misplay overcame App Store hurdles to launch on iOSIncrementality testing, the “always-on” strategy that’s blowing up the myth of last-touch attributionBuilding a predictive PLTV signal stack for...
2025-06-0445 minGrowth Stage by FastSpringWhat It Takes to Build an Enduring Business: Celebrating 20 Years of FastSpringBuilding a lasting business isn’t easy. Knowing what really makes a company succeed long term can be even harder.That’s why it can be helpful to learn from companies that have stood the test of time.In this episode of Growth Stage, we celebrate FastSpring’s 20th anniversary with insights from its first CEO, Dan Engel, and current CEO, David Nachman. They share:What has helped FastSpring thrive for two decades.What mistakes to avoid when building your own business.What it really takes to build something that lasts.Whether...
2025-06-0238 min
two & a half gamers🧩 Can Century Games Crack the Match-3 Puzzle Genre? In Match3 genre, only the bold survive!In this brutally honest episode, the 2.5 Gamers crew and puzzle expert Laura Taranto dive into Century Games’ match-3 ambitions, dissecting new titles like Family Farm Match, Party Match, and Truckstar. Once a 4X and farming powerhouse, Century is now flooding the puzzle genre with games and wild creative tests, but is there any real strategy?We break down:The copy-paste engine and meta behind Party Match and Family Farm MatchTruckstar’s unique angle and why it’s struggling to scaleUA and creative strategy: random, borrowed, or just desperate?Why failing to use rewarded ads and proper player segmentation is costin...
2025-06-021h 03
two & a half gamers🔥 The Art of Scaling Applovin UA & Admon: A Deep diveRunning UA on AppLovin in 2025? Don’t waste another dollar until you hear this.In this episode, we sit down with Alexis Lejeune (ex-AppLovin, now UA advisor) to dive deep into how AppLovin’s UA stack really works — including how to scale, when to use D28 ROAS, how to test creatives, and how Axon 2 finds your payers before you do.What we cover:Axon 2: How AppLovin’s black box blends mediation + advertiser dataD0 vs. D7 vs. D28: Which ROAS mod...
2025-05-2959 min
two & a half gamers🚨 EMERGENCY EPISODE🚨 Game over, Apple? What you need to know & do NOW!On April 30th, 2025, a U.S. court ruled that Apple’s anti-steering policies are anti-competitive and unenforceable.That single sentence could redefine the mobile app economy.For the first time ever, developers can now directly link to their own web stores from inside their iOS apps, promoting them, pricing them competitively, and funneling players off-platform without fear of being banned.We unpacked everything on a special emergency episode with Chip Thurston, Head of Gaming at FastSpring (and former Scopely product leader)🧠 What You’l...
2025-05-0440 minGrowth Stage by FastSpringWhy Web Accessibility Is Good for Business With Amber Hinds of Equalize DigitalConversation with Equalize Digital CEO Amber Hinds about making the web more accessible for people with disabilities.Amber Hinds is the founder and CEO of Equalize Digital, a mission-driven agency focused on digital accessibility. As the creator of the Accessibility Checker plugin for WordPress and lead organizer of the WordPress Accessibility Meetup, Amber is at the forefront of helping companies make their websites and SaaS products usable for everyone — including people who are blind, deaf, or have mobility or cognitive impairments.In this episode, Amber shares the real-world implications of accessibility, how it intersects wi...
2025-04-2444 minGrowth Stage by FastSpringHow Digital Founders Can Build Authentic Personal Brands with Rachel Gogos of brandiDConversation with brandiD’s Founder and CEO Rachel Gogos about how SaaS leaders can build personal brands that drive connection, credibility, and growth.Your personal brand is more than a polished LinkedIn profile — it’s how you stand out, connect with customers, and build long-term credibility as a founder or executive. But how do you create an authentic personal brand that actually works?In this episode of Growth Stage, we talk with Rachel Gogos — Founder and CEO of brandiD — about her SOULiD framework and how digital business leaders can craft a brand that reflects who they t...
2025-04-0337 min
Growth Stage by FastSpringIntroducing the FastSpring + Nexus Web Shop Integration with Justin Sacks of NexusConversation with Nexus CEO Justin Sacks introducing the FastSpring and Nexus web shop integration.If you're looking for one of the fastest ways to launch your D2C channel, you may be interested in hearing more about the incredibly easy-to-implement solution offered through a partnership with D2C payment platform FastSpring and creator program in a box provider Nexus.In this episode of Growth Stage, we interview CEO of Nexus Justin Sacks about his thoughts on:The core challenges the partnership was established to address.How the integration works.Exactly how publishers can use...
2025-03-2038 minGrowth Stage by FastSpringHow oeksound Took Their Audio Plugins Business Global With Hannes AnderssonConversation with oeksound CEO Hannes Andersson about taking an audio plugins business global.When the first oeksound plugin, Soothe, was created in 2016, creator Olli Keskinen and his friend Hannes Andersson were studying music technology to become recording engineers. And as Hannes puts it, they weren’t in the plugin industry or experienced with software ecommerce when Olli’s plugin quickly became popular, thanks to a simple post on a popular online audio forum. Today, oeksound is a global software company in the audio and video space, with their plugins used by some hugely recognizable names in th...
2025-03-0647 minGrowth Stage by FastSpringHow SMB Digital Brands Can Win the Best Talent With Lizzie Mintus of Here’s Waldo RecruitingConversation with Here’s Waldo Recruiting’s Founder and CEO Lizzie Mintus about how to compete with large brands to recruit the best talent.If you're running a smaller digital business, you may find it challenging to hire great talent. Larger technology companies can pay more, offer more benefits, and provide a more marketable brand on a candidate's resume. So how are smaller companies supposed to compete with large brands for the best talent?In this episode of Growth Stage, we interview Lizzie Mintus — Founder and CEO of Here's Waldo Recruiting and host of The Here’s...
2025-02-0629 min
The Here's Waldo PodcastAuthentic D2C Strategies for Sustainable Growth in Gaming with David Vogelpohl of FastSpringDavid Vogelpohl is the Chief Marketing Officer at FastSpring, a platform enabling direct-to-consumer (D2C) monetization for video games and digital products. With over two decades of experience in digital strategy and e-commerce, David offers valuable insights into creating meaningful player relationships, navigating platform regulations, and building sustainable revenue models in the gaming industry. In this episode, David discusses driving growth through direct player engagement and crafting a successful D2C strategy. He covers balancing value across platforms, discounts, and webshops while staying authentic to the player experience. Listeners will also hear his thoughts on app store...
2025-01-2833 minGrowth Stage by FastSpringScaling Success: Digital Entrepreneurship and SaaS Exits With Blake Hutchison of FlippaConversation with Flippa CEO Blake Hutchison about Flippa and selling a SaaS or digital product business.If you own a SaaS or other digital product business — such as a Slack plugin, Chrome extension, online publishing business, mobile app, or even a blog — and you’re looking to exit, you may have a lot of questions about how best to go about it.In this episode of Growth Stage, we interview Flippa CEO Blake Hutchison about how Flippa works, as well as insights on what you should know if you're a digital business owner looking to sell y...
2025-01-2336 min
Growth Stage by FastSpringCan Mobile Games Really Achieve >50% of Revenue From D2C With Justin Sacks of NexusConversation with Nexus CEO Justin Sacks about earning 50% or more of your game’s revenue via D2C sales.With changes to legislation in the EU and lawsuits in the U.S., the future of monetizing your game direct to consumer looks brighter than ever. That said, you might be wondering what strategies work within the confines of today's rules and if it's even possible to earn 50% or more of your game's revenue through D2C.In this episode of Growth Stage, we interview gaming D2C and creator marketing expert Justin Sacks of Nexus ab...
2025-01-0935 minGrowth Stage by FastSpringUnlock Global Growth With Targeted Payment Methods With Sudipto Manna of FastSpringConversation with FastSpring Product Manager Sudipto Manna about using targeted payment methods to achieve global growth.As you work to expand your SaaS, software, mobile games, or other digital product business worldwide, having the right payment methods available to global customers is key to ensuring they all feel comfortable purchasing. But just knowing which payment methods you need to offer in each region can get really complicated really quickly, let alone how to implement them. In this episode of Growth Stage, we interview Sudipto Manna of FastSpring about: How to unlock global growth by le...
2024-11-1433 minGrowth Stage by FastSpringGrowing a Digital Goods Company in Asia: Challenges, Opportunities, and Insights With Jay Jia of FastSpringConversation with FastSpring Senior Account Executive Jay Jia about expanding a digital goods company in Asia.If your business is based in the APAC region and you’re focused on expanding into new areas, there are a lot of common challenges to face and questions to ask about the best way to do that. On this episode of Growth Stage, we interview Jay Jia, FastSpring Senior Account Executive, about his insights into:Tips on expanding a digital goods company in Asia.Current market trends in Asia that can affect expansion and the challenges associated wit...
2024-09-1224 minGrowth Stage by FastSpringProduct Marketing Is Broken — Fix It With Thematic Product Launches, With Braden SteelConversation with Sr. Product Marketing Manager Braden Steel of FastSpring.Is your product marketing team struggling to coordinate marketing resources to support an endless stream of product launches, with vague release dates and a chorus of product managers demanding tons of marketing attention for each release? What if there were a better way?In this episode of Growth Stage, we interview Braden Steel, Sr. Product Marketing Manager at FastSpring, to discuss his thoughts on what is wrong with traditional product marketing and how FastSpring is using quarterly thematic product launches to:Give the best...
2024-08-0823 min
Growth Stage by FastSpringDevelop a Winning KPI Strategy for Your Game Marketing With Adam Lieb of GamesightConversation with Gamesight Founder and CEO Adam Lieb about developing a winning KPI strategy for video game marketing.With so many marketing channels to manage to promote your game, combined with the complexity of monetizing your games on multiple platforms, in PC marketplaces, or even D2C via your own webshop, your head might be spinning keeping up with where to focus your efforts.In this episode of Growth Stage, we interview Adam Lieb of Gamesight about his thoughts on:Why video game marketing is so complex.What KPI can help you cut through...
2024-07-2633 minGrowth Stage by FastSpringProven A/B Test Winners for B2B CRO With Sahil PatelConversation with Sahil Patel, CEO of Spiralyze, about B2B CRO and A/B testing. The most common examples of successful CRO tactics provided at many conferences tend to focus on B2C ecommerce, but what are the proven winning tactics you can use in your B2B CRO strategy?In this episode of Growth Stage, we interview Sahil Patel of Spiralyze about his thoughts on: Special considerations for B2B CRO.The best way to think about your B2B test data approach.Winning strategies Sahil has found helping clients like BambooHR, Okta, an...
2024-07-1140 minGrowth Stage by FastSpringAdvanced Affiliate Marketing for SaaS, Software, and Digital Products with Adam RiemerConversation with Adam Riemer, President of Adam Riemer Marketing, about advanced affiliate marketing and SEO.Affiliate marketing can be a great growth lever to scale your digital product business, but how can you drive meaningful growth with the right affiliates without losing out to fraud or shady attribution schemes?In this episode of Growth Stage, we interview affiliate marketing veteran and attribution animal Adam Riemer of Adam Riemer Marketing about his thoughts on: What proper affiliate marketing looks like.How to weed out fraudsters & shady attribution affiliates.How to go about recruiting the RIGHT a...
2024-06-1131 minGrowth Stage by FastSpringBreaking Out of the Copy-Paste Marketing Playbook Cycle With Marc Thomas of PodiaConversation with Podia Senior Growth Marketer Marc Thomas about how to de-risk trying new, more innovative marketing strategies.Traditional marketing playbooks are falling short in the SaaS world, but while many marketers privately acknowledge the ineffectiveness of these playbooks, they are still hesitant to discuss it publicly. Far too often, too much time is spent implementing copy-and-paste versions of existing marketing playbooks, and not enough time is spent on creating new playbooks that are unique to your company and fueled by research that makes you stand out.Analytics and attribution are becoming harder and harder.It’s...
2024-05-3141 minGrowth Stage by FastSpringSuccessfully Switching From One-Time Fees to Subscriptions With Fred LinfjärdConversation with Fred Linfjärd, Director of Growth at Planday, about switching from a one-time fees model to a subscription billing model.If you're selling your software, plugin, add-on, or other digital product for a one-time fee, you’re likely thinking about switching to a recurring subscription model. While the financial reasons are strong to switch to subscriptions, your path to roll out this massive change to your business is filled with peril. Will your existing users revolt to the change and switch to a new product? Will your subscriptions renew at a high enough rate to cou...
2024-04-3040 minGrowth Stage by FastSpringUsing PLG and Sales Led Growth Together to Drive Exponential Results With John Eitel of DemandbaseYou might be familiar with the great promise of Product Led Growth (PLG). As the story goes, PLG is based on the notion that the value a product delivers and how easy it is to adopt and share will lead to self-sustaining increases in product adoption and less reliance on human intervention to get the deal done. The expected result is more new revenue at higher profits. While this can often be true, organizations have realized that in order to increase ARPU and unlock massive new channels ARR, they need to couple PLG with a sales-led growth strategy. But...
2024-04-0440 min
Growth Stage by FastSpringMarketing Your Video Game Outside of Game Marketplaces & App Stores With Todd Harris of Skillshot & Ghost GamingGame marketplaces on platforms like Xbox, PlayStation, and Steam are great ways to earn attention and attract new players to play your game, but with stiff competition and limited real estate in marketplace interfaces such as recommended game views and category pages, game developers are often left wondering, “How can I effectively market my game outside of game marketplaces?”In this episode of Growth Stage, we interview Todd Harris of Skillshot and Ghost Gaming fame about his thoughts on:Why marketplaces can be a difficult way to attract new players.How to cost effectively leverage video game...
2024-03-1540 minGrowth Stage by FastSpringForget Support — Optimize for Full Funnel Customer Success with Jake Dipple of Sideways6If you're operating a SaaS, software, or digital product business, you're likely optimizing your Customer Success strategy for things like ticket response times, NPS scores, and any number of KPI and tactics that help you move your business forward. But what if you could zoom out and see what customer success really means in your business? What if you could use those observations to help you drive even more meaningful revenue growth and success for your customers?In this episode of Growth Stage, host David Vogelpohl interviews Jake Dipple, Head of Customer Success at Sideways6, about his...
2024-01-2634 minGrowth Stage by FastSpringWhat Brands Look for When Considering Acquiring Software Companies with Carl Hargreaves of WP EngineConversation with WP Engine Director of Corporate Development & Strategic Partnerships Carl Hargreaves.As you build out your software, SaaS, or digital product business, you may be wondering what form your eventual exit might take. One potential exit is that your company is acquired by a competitor or brand with complimentary technology in your space — but what do brands look for with these types of acquisitions, and how might that affect how you operate, grow, and set the direction of innovation within your business?In this episode of Growth Stage, co-host David Vogelpohl interviews Carl Hargreaves of...
2023-12-0736 minGrowth Stage by FastSpringWhy You Need FULL Funnel CRO Right Now With Dave Gowans of Browser to BuyerConversation with Browser to Buyer founder and director of conversion Dave Gowans about how CRO is even more powerful when we move beyond just top-of-funnel website visits and sign-ups.Listen for the full insights into:Why SaaS and subscription businesses especially need to consider the entire customer relationship when optimizing the sales funnel.Two key research and testing techniques that can capture valuable info quickly.Why it’s worth taking some of the harder steps to optimize your sales funnel, because it can get the biggest results.Transcript available here.This po...
2023-10-1237 min
Mind Your Marketing245 - What David Vogelpohl Has Learned During His First Year as a CMODavid Vogelpohl, CMO of Fastspring, joins the show to talk about his first year in the CMO position. He breaks down his lessons along the way of his journey, and what you can take to help you grow in your marketing career. Check Fastspring here: https://fastspring.com/David's LinkedIn: https://www.linkedin.com/in/davidvogelpohl/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Ne...
2023-10-0427 min
Marketing on Mars#52 - The Shocking Truth About Fast Spring’s Problem-Solving PowerJoin us for the latest episode of Marketing on Mars featuring David Vogelpohl, CMO at Fast Spring, a global payment platform. Discover Fast Spring's solution to a pressing problem, David's 30/60/90-day rule, their diverse marketing channels, his insights on SEO + AI, and the power of casual events. Watch as David takes on four challenging questions, accompanied by four shots of hot sauce, in this captivating and entertaining episode! -- We handle all payment needs from checkout to taxes so you can go farther faster. Check out FastSpring: https://fastspring.com
2023-05-271h 07Growth Stage by FastSpringHow Dopple Is Defining an Emerging Market With Dopple Founder and CEO Justin ScottConversation with Dopple founder and CEO Justin Scott about building a business that is not just growing with its market — it's helping define it. Listen to the full interview for insights into:Why partnerships are key for building out your positioning.Why launching with a robust offering won out over launching early with only a few features.Why it's important to prioritize some users' feedback over others.Transcript available here.This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for digital products, FastSpring delivers an all-in-one solution for pa...
2023-04-1336 minGrowth Stage by FastSpringWhy Your Data Doesn't Make Sense with Narrator Cofounder Cedric DussudConversation with Narrator Cofounder Cedric Dussud about building WeWork's billing platform and how it led to Narrator. Listen to the full interview for insights into:Why metrics often don’t add up.What happens when there’s not a single source of truth.Why you should be skeptical about internal data.When you need a data scientist to help you (and when you don’t).Transcript available here.This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for digital products, FastSpring delivers an all-in-one solution for payments, subscriptions, and au...
2023-04-0636 min
Growth Stage by FastSpringGame Localization Success Story: Quadrupled Sales in South KoreaOut of the Park Developments quadrupled sales in South Korea — the fourth-largest video game market in the world — by localizing its benchmark game into Korean.EJ spoke to Richard Grisham, past COO of Out of the Park and current Director of Business Development at Com2Us — a Korean development company that acquired Out of the Park in 2020.Stream their conversation below for insights into:How to successfully roll out a localized version of a gameRunning “micro-campaigns” for better ROI on your global marketing effortsCultivating brand ambassadors and future employees...
2023-03-3043 minGrowth Stage by FastSpringRyan Austin on Creating an Entire Category (LearnOps)Ryan Austin had VP-level experience in training when he decided to start a consulting business to help enterprise-level companies with their corporate learning and development initiatives. Ryan and his team noticed so many inefficiencies across the L&D workflows. “It got us thinking: Why is there no purpose-built operating system for corporate learning and development teams, when their jobs are so strategic to the business, and they're managing massive budgets, but they can’t track things like ROI?”Ryan called it a light bulb moment out of which the idea fo...
2023-03-2733 minGrowth Stage by FastSpringThe Underutilization of Video with Andrew Levy“47% of businesses created 51 or more videos just last year. So there's all this video being made, and yet, almost none of it gets used more than once. You post it to your website, you post it to social media, and you start working on the next video.” Andrew Levy explained. Andrew is the founder and CEO of AdPipe, a SaaS platform that repurposes and repackages your existing videos into custom bite-sized content for any channel. EJ spoke to Andrew about what he calls the “great underutilization of content” and how it’s c...
2023-03-1641 minGrowth Stage by FastSpringHow to Retain Employees for 10+ Years with Alf RuppertMost CEOs don’t run the same company for over 15 years, but Alf Ruppert isn’t the typical tech founder. “I’m a bit closer to business owners from the 50s,” he admits — a time when he believes creating an enjoyable work environment was more highly valued.This perspective is why at least four employees have been with the company since the beginning.In 2006, founded iOSXpert — now the largest partner of the Mac-based CRM and project management software Daylite. And for the past 17 years, Alf has grown the company without any ex...
2023-03-1027 minGrowth Stage by FastSpringCan SaaS Companies Afford to Ignore VAT and Sales Tax?Before Rachel Harding became the global tax director at FastSpring, she spent two years on a mergers and acquisitions tax team. And she often saw deals fall apart.“I kid you not, nine times out of 10, when a SaaS acquisition fell apart, it was a sales tax issue,” she told me.Tax non-compliance can unravel an acquisition or result in million-dollar price adjustments.Another time tax non-compliance can cause major issues? When you’re preparing an IPO. “That stuff will get...
2023-03-0242 minGrowth Stage by FastSpringGlobal Marketing Strategies for SaaS and SoftwareMichael Bonfils is a marketer first, and a translator second. That’s the philosophy behind SEM International, the firm he founded that specializes in multilingual internationally-based digital marketing services. Since Michael founded the firm in 2004, it has grown to over 30 offices worldwide, and they’ve worked with Intel, AWS, and Salesforce, among many other well-known brands.Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence. EJ interviewed Michael about successful global marketing strategies.Full transcript for this episode.This podcast is brou...
2023-02-2350 minGrowth Stage by FastSpringAn Iterative Approach to Localized Marketing for SaaS and Software: Interview with David VogelpohlAs a former agency owner, now the Chief Marketing Officer at FastSpring, David Vogelpohl has helped many software companies scale around the world. EJ interviewed him for insights into how to build a global marketing strategy, especially when it comes to localization.They covered:An iterative approach to localizing marketing effortsA step-by-step guide to looking for regional growth opportunitiesHow to use insights from our 2022 Emerging Customer Markets reportFinding regional marketing and localization partnersTranscript for this episode.This podcast is brought to you by FastSpring. As the leading merchant of record payment platform...
2023-02-1437 minGrowth Stage by FastSpringIntroducing the Growth Stage Podcast by FastSpringTrailer introducing the Growth Stage by FastSpring podcast.
2023-02-0601 minGrowth Stage by FastSpringSaaS Pricing Strategies to Combat StagflationStagflation occurs when heavy inflation is paired with an economic slowdown. Economists fear we're entering into a period of global stagflation. FastSpring sales lead Tony Markov interviewed former Chief Product Officer and pricing expert Kurt Smith about pricing strategies for SaaS and software companies that work well in volatile markets.Transcript of this episode. This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for digital products, FastSpring delivers an all-in-one solution for payments, subscriptions, and automated tax compliance—enabling digital businesses to expand globally with reduced complexity and lo...
2023-02-0647 minGrowth Stage by FastSpringSaaS Case Study: How Fred Linfjärd Cut Churn in HalfIn our first episode, we sat down with growth expert Frederic Linfjärd to discuss conversion optimization (CRO) for SaaS. We followed it up with deep dive into churn. Specifically, how Fred slashed it by 50% in a previous growth role at a software company.He discusses the difference between voluntary and involuntary churn, how to build and scale an automated churn reduction engine, and more.Transcript for this episode.This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for digital products, FastSpring delivers an all-in-one s...
2023-02-0627 minGrowth Stage by FastSpringIs CRO Different for SaaS? Interview with Growth Expert Frederic LinfärdIs conversion rate optimization for SaaS businesses different than traditional A/B testing for ecommerce? In traditional eCommerce, CRO is all about getting people to click the “buy” button. But for subscription-based companies, that’s just the beginning. We sat down with growth expert (and current Director of Growth at Planday) Frederic Linfjärd to learn more.Transcript for this episode. This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for digital products, FastSpring delivers an all-in-one solution for payments, subscriptions, and automated tax compliance—enabling digital businesses to expand...
2023-02-0631 min
GeeksBlaBla#133 - SasS for developersIn this episode of GeeksBlaBla, we discuss the Software As A Service business model going from how to build a SaaS product to how to launch it in the market.
Guests
--------------------------------
Djalal: https://twitter.com/enlamp
Moustaid Ayoub: https://twitter.com/mstdayoub
Notes
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0:00:00 - Introduction and welcoming
0:03:02 - What is SaaS (Software As A Service)?
0:09:55 - What are the benefits of Saas ?
0:17:56 - When not to use SaaS (as an end-user...
2022-11-282h 00
Sales Ops DemystifiedUtilizing Support Ops With Brian McTeague, VP of Revenue Operations at FastSpringIn this episode of Sales Ops Demystified, Tom Hunt and Alex Freeman are joined by Brian McTeague, VP of Revenue Operations at FastSpring. They discuss Brian’s journey from finance to sales and rev ops, FastSpring’s growth goals for 2022, and the role of support ops as the combination of sales and rev ops.
2021-12-3024 min
The Revenue Insights PodcastUtilizing Support Ops With Brian McTeague, VP of Revenue Operations at FastSpringIn this episode of Sales Ops Demystified, Tom Hunt and Alex Freeman are joined by Brian McTeague, VP of Revenue Operations at FastSpring. They discuss Brian’s journey from finance to sales and rev ops, FastSpring’s growth goals for 2022, and the role of support ops as the combination of sales and rev ops.
2021-12-3024 min
Pressing MattersEpisode 36: WordPress Development with Will EtlingThis week we chat to Will Etling, who works for FastSpring working on their WordPress marketing sites. We dig into his WordPress journey, working with WordPress, development & deployment processes, and creating custom blocks with ACF Blocks. This episode is sponsored by FastSpring – the full-service ecommerce solution that enables software companies to sell more, …
2020-09-2940 min
Pressing MattersEpisode 33: Hello WP Content & Plugin NoticesThis week Jack and I chat about my latest project WP Content, launching a new plugin marketing site, and the current discussion about plugin developers overusing notifications in the WordPress dashboard. We also caught up with Jon Tewes, a solutions architect at FastSpring, discovering more about how FastSpring helps WordPress businesses. This episode is sponsored …
2020-07-291h 03
Pressing MattersEpisode 31: Coronavirus CatchupIn this episode we talk about what we’ve been up to, dealing with dips in motivation, the latest things in the WordPress space, as well as introducing our new show sponsor – FastSpring. This episode is sponsored by FastSpring – the full-service ecommerce solution that enables software companies to sell more, stay lean, and compete …
2020-06-1947 min
In The Know: Digital Commerce010: FastSpring CEO Chris Lueck Explains How To Get Even More Free Information From Google Analytics And Use It To Drive Up Your Conversion RateIf a 40% improvement in conversions sounds good to you, then you
should listen to what FastSpring CEO Chris Lueck has to say about
shopping carts, user experience, and the enhanced data-driven
e-commerce via Google Analytics.
2016-05-0300 min
SteamLUG Casts03e18 – 35 Lines Of CodeSimon Roth joins our hosts to talk about Maia, a colony-building game currently in Early Access on Steam
Introduction
00:00:10 @ValiantCheese introduces
00:00:17 @HeroOhOne
00:00:17 @DerRidda
00:00:19 Special guest Simon Roth (@SimoRoth), developer of Maia [http://maiagame.com/]
Our Gaming
00:00:36 Her0 has been playing Arma3 and Assault Android Cactus
00:00:54 DerRidda has been playing FTL, The Stanley Parable and CS:GO
00:01:37 Cheese has been playing The Stanley Parable and The Stanley Parable Demo, Assault Android Cactus and Crypt of the NecroDancer
00:01:59 Simon has been playing Saints Row 3, Tropico
Chat with special guest Simon Roth
00:03:01 What is Maia?
00:03:58...
2015-12-092h 55
LocaLAIse This!Global Payment System For Video Games - Michael Johnson @FastSpring (part 1)Publishing and selling a game globally can be a complicated endeavor. One of the areas that developers frequently overlook is how to handle global payments when dealing with the myriad regulations, currencies and tax codes prevalent in overseas markets.
In this episode of LocaLAIse This!, we interview Michael Johnson, Director of Marketing & Business Development at FastSpring, developers of a popular global e-commerce platform, who talks to us about pitfalls to watch out for when developing a global payment strategy, as well as offering solutions and tips. (part 1/2)
2015-10-1212 min
LocaLAIse This!Global Payment System For Video Games - Michael Johnson @FastSpring (part 2)In this episode of LocaLAIse This! we continue our discussion with Michael Johnson of FastSpring on how video game companies can leverage a global e-commerce platform to avoid potential pitfalls when going global, helping to engage customers and increase revenue worldwide. (part 2/2)
2015-10-1213 min
iPhreaks110 iPS Design and The Business of Apps with Dustin and Dylan Bruzenak of IconfactoryGet your Ruby Remote Conf tickets and check out the @rubyremoteconf Twitter feed for exciting updates about the conference. 02:05 - Dustin Bruzenak Introduction Twitter GitHubTwitterrific 02:29 - Dylan Bruzenak Introduction 02:54 - The Iconfactory@Iconfactory 08:54 - Design and User Experience 18:24 - Lessons Learned From AppViz Matt Ronge: Managing Your Psychology as an Indie Dev 27:56 - Positioning Your App Properly MarketingMetricsLogin Barrier 34:19 - The Developer Market Dash 37:09 - Niche Market Focus In-App PurchasesCross-App Promotion 45:41 - The App Store Customer Analytics and ReviewsSelling Outside vs Inside the App Store Payment Providers FastSpring PayPalSquareStripe Picks FastSpring (Andrew)DevMate (Andrew) Apple API Diffs (Andrew)
2015-06-131h 06
iPhreaks110 iPS Design and The Business of Apps with Dustin and Dylan Bruzenak of Iconfactory
Get your Ruby Remote Conf tickets and check out the @rubyremoteconf Twitter feed for exciting updates about the conference.
02:05 - Dustin Bruzenak Introduction
Twitter
GitHub
Twitterrific
02:29 - Dylan Bruzenak Introduction
02:54 - The Iconfactory
@Iconfactory
08:54 - Design and User Experience
18:24 - Lessons Learned From AppViz
Matt Ronge: Managing Your Psychology as an Indie Dev
27:56 - Positioning Your App Properly
Marketing
Metrics
Login Barrier
34:19 - The Developer Market
Dash
37:09 - Niche Market Focus
In-App Purchases
Cross-App Promotion
45:41 - The App Store
2015-06-131h 06
Identical CousinsIdentical Cousins 18: I Took a Lickin’ from a Chicken
Recorded 7 June 2013.
You can download the m4a file.
In this episode we talk about Vesper, Chatology, and WWDC. But note that this was recorded right before WWDC. So we don’t actually talk about anything announced at WWDC. We know nothing.
Note: there is some echo in the audio in this episode. Sorry about that!
This episode is sponsored by 23AndMe. Click that link to order a DNA kit for just $99. That’s a great deal for such a cool service. Learn how your genes may impact your health; lear...
2013-06-181h 05Identical CousinsIdentical Cousins 18: I Took a Lickin’ from a ChickenRecorded 7 June 2013.
You can download the m4a file.
In this episode we talk about Vesper, Chatology, and WWDC. But note that this was recorded right before WWDC. So we don’t actually talk about anything announced at WWDC. We know nothing.
Note: there is some echo in the audio in this episode. Sorry about that!
This episode is sponsored by 23AndMe. Click that link to order a DNA kit for just $99. That’s a great deal for such a cool service. Learn how your genes may impact your health; learn abou...
2013-06-1800 minIdentical CousinsIdentical Cousins 16: Red Herring
Recorded 26 April 2013.
You can download the m4a file.
Brent and Michael talk to Chris Liscio, author of the amazing audio apps Capo, FuzzMeasure, and TapeDeck.
This episode is sponsored by FastSpring, the easy-to-use payment processing system that makes headaches go away. Create a custom order page, and even include purchasing directly in your app. If you’re selling a Mac app — or anything else — from your website, then check out FastSpring. Do yourself a favor. Do it now.
Some things we mention:
Capo
FuzzMeasure
TapeDeck
Serpico
Simmons Mattresses
WordPe...
2013-05-141h 34Identical CousinsIdentical Cousins 16: Red HerringRecorded 26 April 2013.
You can download the m4a file.
Brent and Michael talk to Chris Liscio, author of the amazing audio apps Capo, FuzzMeasure, and TapeDeck.
This episode is sponsored by FastSpring, the easy-to-use payment processing system that makes headaches go away. Create a custom order page, and even include purchasing directly in your app. If you’re selling a Mac app — or anything else — from your website, then check out FastSpring. Do yourself a favor. Do it now.
Some things we mention:
Capo
FuzzMeasure
TapeDeck
Serpico
Simmons Mattresses
WordPerfect
WWDC
T...
2013-05-1400 minIdentical CousinsIdentical Cousins 8: The Year AheadRecorded 27 Dec. 2012. We make up stuff about 2013. We talk about watches, displays, Apple’s online services, and the Zuckerberg family photo.
You can download the m4a file.
This episode is sponsored by FastSpring. Want to sell your apps outside of the Mac App Store? You should. Use FastSpring.
Here’s the page about IGZO we talk about — with the weird curly quote where we expected an inch mark.
Happy New Year!
2013-01-0154 minIdentical CousinsIdentical Cousins 8: The Year AheadRecorded 27 Dec. 2012. We make up stuff about 2013. We talk about watches, displays, Apple’s online services, and the Zuckerberg family photo.
You can download the m4a file.
This episode is sponsored by FastSpring. Want to sell your apps outside of the Mac App Store? You should. Use FastSpring.
Here’s the page about IGZO we talk about — with the weird curly quote where we expected an inch mark.
Happy New Year!
2013-01-0100 min