Shows
Digital Marketing for ContractorsSPECIAL GUEST: Aging in Place - Tapping into the Home Access Market with Ross GaskinSend us a text In this episode, Janet Mobley and Meredith Medlin chat with Ross Gaskin, VP of Sales at Health at Home, about the fast-growing “aging in place” market and how contractors can seize this opportunity. Ross shares insights into home accessibility trends, common contractor mistakes in barrier-free bathroom installs, and why selling grab bars could be your ticket into larger remodel projects. If you're a contractor looking to diversify your services or add meaningful value to your bath remodels, this episode is packed with practical advice, product knowledge, and business-building tips.Want to find...2025-07-3037 minDigital Marketing for ContractorsSPECIAL GUEST: Ryan Cohn from BlazeoSend us a textIn this episode of Digital Marketing for Contractors, Janet and Caitlyn sit down with Ryan Cohn, Content Marketing Manager at Blazeo, to dive into the massive impact of speed to lead and how automated, real-human follow-up can supercharge your sales pipeline. Formerly known as Apex Chat, Blazeo has evolved into a powerful suite of tools for contractors—offering live chat staffed by trained U.S.-based agents, 24/7 call center support, AI-powered voice and chat features, and seamless CRM integrations.Ryan breaks down how Blazeo helps contractors respond faster, qualify leads better, an...2025-07-2327 minDigital Marketing for ContractorsSPECIAL GUEST: HeavySet Tech with Scott BermanSend us a textIn this episode, we’re joined by Scott Berman, veteran home improvement leader and the founder of HeavySet Forms. Scott shares how his 30+ years in the industry — and the challenges he faced at Florida Window & Door — inspired him to create a powerful lead automation tool.HeavySet Forms helps contractors automate appointment scheduling, follow-up, and confirmation using AI — converting more web leads (even after hours) without relying solely on call centers. You’ll hear real data on how it reduces cancellation rates, increases close rates, and helps your marketing budget go further. This conve...2025-07-1636 minDigital Marketing for Contractors41. TV and OTT Advertising in Digital StrategiesSend us a text In the final episode of the Build, Grow, Dominate series, Janet and Caitlyn dive into how home improvement contractors can leverage TV and OTT (Over-the-Top) advertising to supercharge their brand presence. From the basics of how these platforms differ to tactical tips on creative production, tracking ROI, and real-world success stories—this episode breaks down how traditional and streaming ads fit into a modern, high-performing digital marketing strategy.Whether you're already investing in digital or just stepping into video ads, this episode will help you align your messaging, amplify you...2025-07-0920 minDigital Marketing for ContractorsSPECIAL GUEST: Why Your Sales Team Needs a CRM Built for ConstructionSend us a textIn this episode of Digital Marketing for Contractors, we’re joined by Erik Vargas, co-founder of FollowUp CRM. Built from inside a commercial roofing company, FollowUp CRM is tailor-made for construction contractors with a commercial and residential division. Erik dives into why traditional CRMs fall short in this industry, how poor follow-up is killing your close rate, and what separates high-performing contractors from the rest.We talk about:The origin of FollowUp CRM (and why Salesforce didn’t cut it)How lack of follow-up is losing you businessThe challenges of swit...2025-07-0429 minDigital Marketing for Contractors40. Multi-Channel Marketing: Integrating Digital Campaigns with Traditional MediaSend us a textIn this episode of Digital Marketing for Contractors, Janet and Caitlyn explore how to unlock the full potential of your marketing strategy by blending digital tactics with traditional media. Whether you're running TV and radio ads or building out Google PPC and social campaigns, this episode explains how to ensure your messaging is cohesive, your channels are aligned, and your results are trackable. They break down real-world tactics, share a powerful case study, and introduce the “marketing triangle” strategy that combines online, offline, and in-person channels for maximum impact. If your goal is to b...2025-07-0223 minDigital Marketing for Contractors39. Field Marketing Meets Digital: A Hybrid ApproachSend us a textIn this episode of Digital Marketing for Contractors, Janet and Caitlyn dive into one of their favorite strategies—hybrid marketing. Designed for contractors who are beyond the startup phase and actively scaling, this episode explores how to integrate field marketing tactics (like home shows, canvassing, and signage) with digital marketing strategies (like SEO, PPC, and email nurturing).Listeners will learn:What hybrid marketing really means for home improvement businesses.How to track offline efforts like signage and events using QR codes and phone numbers.The importance of syncing your CRM wi...2025-06-2521 minDigital Marketing for ContractorsSPECIAL GUEST: How to Use Project Map It to Build Trust and Book More JobsSend us a textSpecial Guest: Steve Spence, Managing Director of Project Map ItIn this episode of Digital Marketing for Contractors, Janet and Caitlyn sit down with Steve Spence, the managing director of Project Map It—a powerful tool that helps contractors showcase completed projects, collect reviews, and ultimately close more deals.Steve shares the story behind the software, how it’s helping contractors build trust, and why it works for both new and established companies. From interactive maps and review capture tools to seamless CRM and supplier integrations, Project Map...2025-06-2031 minDigital Marketing for Contractors38. Maximizing Manufacturer Leads Through Digital CampaignsSend us a textIn this episode, Janet and Caitlyn break down a powerful yet underutilized strategy for lead generation: integrating manufacturer leads into your digital marketing campaigns. Perfect for home improvement businesses in growth or scale mode, this episode outlines how to go beyond word-of-mouth and aggregator leads by partnering more effectively with product manufacturers.Key Takeaways:What manufacturer leads are and why they’re so valuable.How to build meaningful relationships with your manufacturer reps.Unlocking co-op marketing dollars (that manufacturers don’t advertise!).Creating product-specific landing pages and optimizing with...2025-06-1826 minDigital Marketing for Contractors37. Choosing the Right Digital Marketing Agency for GrowthSend us a textIn this episode, Caitlyn and Janet dive into what growing home improvement contractors should consider when choosing a digital marketing agency—especially if you're outgrowing that set-it-and-forget-it vendor relationship. If your business is scaling past the $5M mark and you're looking for a strategic partner (not just a task-taker), this episode will show you exactly what to look for.They outline:The 3 qualities of a growth-focused agency: process, industry expertise, and strategic thinkingWhy you should demand transparency, ownership of outcomes...2025-06-1125 minDigital Marketing for ContractorsSPECIAL GUEST: Creative Ways Contractors Can Use Gift Cards to Drive Leads, Loyalty & ReferralsSend us a textUsing Gift Cards to Boost Leads and Loyalty with Evan Crum from PerfectGift.comIn this episode, we’re talking with Evan Crum from PerfectGift.com about how home improvement companies can use gift cards to:Drive more leads through incentivesImprove review generationMotivate and reward employeesCreate smarter canvassing campaignsAvoid one-leg appointments with strategic incentivesPerfectGift.com offers customizable Visa/Mastercard and retail gift cards with powerful tracking and support tools. Plus, their PerfectGift+ product gives recipients total choice—from brands to cash.🎁 Listener Exclusi...2025-06-0632 minDigital Marketing for Contractors36. Optimizing Sales Funnels for Better Digital ConversionsSend us a textTitle: How to Build and Optimize Your Sales FunnelSeries: Build. Grow. Dominate. – Part 2In this week’s episode, Janet and Caitlyn kick off Part 2 of their “Build. Grow. Dominate.” series by diving deep into how Level 2 home improvement contractors can structure and optimize their sales funnel to increase conversions. They break down the five essential stages of a contractor's funnel—Awareness, Interest, Consideration, Intent, and Purchase—and offer actionable advice, best practices, and real-world examples for improving each stage.Whether you’re already genera...2025-06-0441 min