Shows
Discos Graves MixesDΣMӨᄂΣЯ011 - NICO FATCAT (The Vinyl Brothers, COL)Nico Fatcat es un músico, productor y Dj Colombiano, amante de las músicas con
raíz africana y del mundo, con una fuerte influencia del Disco el House y sonidos
Baleáricos. actualmente participa activamente con su selección musical en
diferentes espacios de Bogotá y Colombia, hace parte del colectivo de
coleccionistas “The Vinyl Brothers” y ha sacado Edits para el sello Bogotano “Ritmo
Terco”
2025-10-011h 07
Digital Marketing for ContractorsSpeed to Lead & Beyond: How Smith.ai Helps Contractors Convert More Calls & ClicksSend us a textIn this episode of Digital Marketing for Contractors, Janet and Caitlyn sit down with Maddy Martin, SVP of Growth at Smith.ai, to tackle one of the biggest challenges contractors face: missed opportunities from slow lead response. Maddy shares why speed-to-lead is critical, how Smith.ai helps contractors answer every call, chat, and text, and how better lead handling drives ROI. From practical tips to real-world success stories, this conversation is packed with strategies to help contractors stop wasting leads and start booking more jobs.Want to find out...
2025-09-2436 minDigital Marketing for ContractorsSummer 2025 News Roundup: Remodeling Trends, Surveys & Digital Marketing UpdatesSend us a textIn this special summer roundup episode, Janet and Caitlyn break down the latest news and research shaping the home improvement and remodeling industry. From builder confidence reports and Harvard’s remodeling forecasts to surveys from Qualified Remodeler, AIA, and Houzz, we connect the dots on what these shifts mean for your business. We also dive into the latest platform updates from Meta, Google, and AI-driven search—and how they’re already affecting contractors’ lead generation.What you’ll learn in this episode:Why housing slowdowns may actually fuel remodeling...
2025-09-1736 minDigital Marketing for ContractorsThe Power of the Pitch: Featuring Dean Curtis of Ingage.ioSend us a textIn this episode of Digital Marketing for Contractors, Janet and Caitlyn sit down with Dean Curtis, CEO of Ingage, to talk about transforming the in-home sales presentation. Dean shares how Ingage helps contractors close more deals with polished, interactive, and data-driven presentations that boost professionalism and consistency across sales teams. You’ll hear real success stories, tips for overcoming adoption challenges, and a sneak peek at what’s next for the platform. Plus, Janet and Caitlyn announce that FatCat Strategies is now a Certified Ingage Design Partner—helping contractors get the most out of the...
2025-09-1032 minDigital Marketing for ContractorsThe Power of Customer Reviews for Home Improvement ContractorsSend us a textCustomer reviews aren’t just “nice-to-haves” anymore—they’re one of the most powerful tools in your marketing toolbox. In this episode of Digital Marketing for Contractors, Janet sits down with Arden, FatCat account manager, to talk about:Why 88% of people trust online reviews as much as personal recommendationsHow reviews boost your SEO and even impact Local Service AdsThe role AI is playing in shaping how reviews show up online in 2025Practical tips to actually get more reviews (timing, QR codes, staff training & automation)How to respond to both good and bad re...
2025-09-0325 minDigital Marketing for ContractorsFrom CEO To Strategic Consultant featuring SPECIAL GUEST: Chris EdelenSend us a textWhen it comes to growing a home improvement business, most contractors focus on hitting revenue goals. But what if you could build a company that not only thrives today but is also positioned for a profitable sale tomorrow? That’s exactly what Chris Edelen, former CEO and owner of Safe Showers, did—and in this episode of Digital Marketing for Contractors, he shared his incredible journey with hosts Janet and Caitlyn from FatCat Strategies.https://fatcatstrategies.com/podcast/special-guest-chris-edelen-planning-your-exit/Want to find out how we can...
2025-08-2742 minDigital Marketing for ContractorsPlan My Exit Strategy Series TeaserSend us a textHome Improvement Business Owners, are you interested in planning your exit strategy? We're kicking off a NEW series with Chris Edelen this Wednesday on our Digital Marketing for Contractors podcast. Listen to the teaser below and submit your questions to be featured on the podcast by following this link: https://fatcatstrategies.com/planmyexit/Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.
2025-08-2502 minDigital Marketing for ContractorsStaying Human in the Age of AI: Trust, Authenticity & Competitive EdgeSend us a textIn this episode of Digital Marketing for Contractors, Janet and Sasha wrap up our three-part AI series with a conversation about staying human in an AI-driven world. From chatbots and CRMs to automated reviews and follow-ups, AI is now built into nearly every tool contractors use. But instead of replacing people, it should be seen as a partner—freeing up time for the authentic, personal connections homeowners really value.The hosts dive into why trust signals, reviews, team bios, and before-and-after photos still matter, and how contractors can balance automation with au...
2025-08-2028 minDigital Marketing for ContractorsTactics Rewired – What Still Works, What Doesn’tSend us a textIn this episode of Digital Marketing for Contractors, Janet and Arden tackle a big question for 2025: How can home improvement contractors protect their lead flow in an AI-driven marketing world?From SEO to paid ads to CRM follow-up, the tools you’ve always used still matter—but the way you use them has changed.You’ll learn:How to create content that Google’s new AI Overviews will actually quote (and why it matters for your traffic)How to let AI help with ad targeting—without letting it...
2025-08-1321 minDigital Marketing for ContractorsThe Shift Has Begun: How AI is Changing the Online GameSend us a textIn this first installment of a three-part mini-series, hosts Janet and Meredith explore how AI is fundamentally transforming the way homeowners search for services online and what that means for home improvement contractors trying to generate leads.The conversation centers around the shift from traditional keyword-based SEO to AI-generated answers in search engines like Google, and the rise of “answer engines” like ChatGPT and Siri. These tools provide immediate, conversational responses, often without users needing to click on any links.The hosts explain how this change is reducing website traf...
2025-08-0621 minDigital Marketing for ContractorsSPECIAL GUEST: Aging in Place - Tapping into the Home Access Market with Ross GaskinSend us a text In this episode, Janet Mobley and Meredith Medlin chat with Ross Gaskin, VP of Sales at Health at Home, about the fast-growing “aging in place” market and how contractors can seize this opportunity. Ross shares insights into home accessibility trends, common contractor mistakes in barrier-free bathroom installs, and why selling grab bars could be your ticket into larger remodel projects. If you're a contractor looking to diversify your services or add meaningful value to your bath remodels, this episode is packed with practical advice, product knowledge, and business-building tips.Want to find...
2025-07-3037 minDigital Marketing for ContractorsSPECIAL GUEST: Ryan Cohn from BlazeoSend us a textIn this episode of Digital Marketing for Contractors, Janet and Caitlyn sit down with Ryan Cohn, Content Marketing Manager at Blazeo, to dive into the massive impact of speed to lead and how automated, real-human follow-up can supercharge your sales pipeline. Formerly known as Apex Chat, Blazeo has evolved into a powerful suite of tools for contractors—offering live chat staffed by trained U.S.-based agents, 24/7 call center support, AI-powered voice and chat features, and seamless CRM integrations.Ryan breaks down how Blazeo helps contractors respond faster, qualify leads better, an...
2025-07-2327 minDigital Marketing for ContractorsSPECIAL GUEST: HeavySet Tech with Scott BermanSend us a textIn this episode, we’re joined by Scott Berman, veteran home improvement leader and the founder of HeavySet Forms. Scott shares how his 30+ years in the industry — and the challenges he faced at Florida Window & Door — inspired him to create a powerful lead automation tool.HeavySet Forms helps contractors automate appointment scheduling, follow-up, and confirmation using AI — converting more web leads (even after hours) without relying solely on call centers. You’ll hear real data on how it reduces cancellation rates, increases close rates, and helps your marketing budget go further. This conve...
2025-07-1636 minDigital Marketing for Contractors41. TV and OTT Advertising in Digital StrategiesSend us a text In the final episode of the Build, Grow, Dominate series, Janet and Caitlyn dive into how home improvement contractors can leverage TV and OTT (Over-the-Top) advertising to supercharge their brand presence. From the basics of how these platforms differ to tactical tips on creative production, tracking ROI, and real-world success stories—this episode breaks down how traditional and streaming ads fit into a modern, high-performing digital marketing strategy.Whether you're already investing in digital or just stepping into video ads, this episode will help you align your messaging, amplify you...
2025-07-0920 minDigital Marketing for ContractorsSPECIAL GUEST: Why Your Sales Team Needs a CRM Built for ConstructionSend us a textIn this episode of Digital Marketing for Contractors, we’re joined by Erik Vargas, co-founder of FollowUp CRM. Built from inside a commercial roofing company, FollowUp CRM is tailor-made for construction contractors with a commercial and residential division. Erik dives into why traditional CRMs fall short in this industry, how poor follow-up is killing your close rate, and what separates high-performing contractors from the rest.We talk about:The origin of FollowUp CRM (and why Salesforce didn’t cut it)How lack of follow-up is losing you businessThe challenges of swit...
2025-07-0429 minDigital Marketing for Contractors40. Multi-Channel Marketing: Integrating Digital Campaigns with Traditional MediaSend us a textIn this episode of Digital Marketing for Contractors, Janet and Caitlyn explore how to unlock the full potential of your marketing strategy by blending digital tactics with traditional media. Whether you're running TV and radio ads or building out Google PPC and social campaigns, this episode explains how to ensure your messaging is cohesive, your channels are aligned, and your results are trackable. They break down real-world tactics, share a powerful case study, and introduce the “marketing triangle” strategy that combines online, offline, and in-person channels for maximum impact. If your goal is to b...
2025-07-0223 minDigital Marketing for Contractors39. Field Marketing Meets Digital: A Hybrid ApproachSend us a textIn this episode of Digital Marketing for Contractors, Janet and Caitlyn dive into one of their favorite strategies—hybrid marketing. Designed for contractors who are beyond the startup phase and actively scaling, this episode explores how to integrate field marketing tactics (like home shows, canvassing, and signage) with digital marketing strategies (like SEO, PPC, and email nurturing).Listeners will learn:What hybrid marketing really means for home improvement businesses.How to track offline efforts like signage and events using QR codes and phone numbers.The importance of syncing your CRM wi...
2025-06-2521 minDigital Marketing for ContractorsSPECIAL GUEST: How to Use Project Map It to Build Trust and Book More JobsSend us a textSpecial Guest: Steve Spence, Managing Director of Project Map ItIn this episode of Digital Marketing for Contractors, Janet and Caitlyn sit down with Steve Spence, the managing director of Project Map It—a powerful tool that helps contractors showcase completed projects, collect reviews, and ultimately close more deals.Steve shares the story behind the software, how it’s helping contractors build trust, and why it works for both new and established companies. From interactive maps and review capture tools to seamless CRM and supplier integrations, Project Map...
2025-06-2031 minDigital Marketing for Contractors38. Maximizing Manufacturer Leads Through Digital CampaignsSend us a textIn this episode, Janet and Caitlyn break down a powerful yet underutilized strategy for lead generation: integrating manufacturer leads into your digital marketing campaigns. Perfect for home improvement businesses in growth or scale mode, this episode outlines how to go beyond word-of-mouth and aggregator leads by partnering more effectively with product manufacturers.Key Takeaways:What manufacturer leads are and why they’re so valuable.How to build meaningful relationships with your manufacturer reps.Unlocking co-op marketing dollars (that manufacturers don’t advertise!).Creating product-specific landing pages and optimizing with...
2025-06-1826 minDigital Marketing for Contractors37. Choosing the Right Digital Marketing Agency for GrowthSend us a textIn this episode, Caitlyn and Janet dive into what growing home improvement contractors should consider when choosing a digital marketing agency—especially if you're outgrowing that set-it-and-forget-it vendor relationship. If your business is scaling past the $5M mark and you're looking for a strategic partner (not just a task-taker), this episode will show you exactly what to look for.They outline:The 3 qualities of a growth-focused agency: process, industry expertise, and strategic thinkingWhy you should demand transparency, ownership of outcomes...
2025-06-1125 minDigital Marketing for ContractorsSPECIAL GUEST: Creative Ways Contractors Can Use Gift Cards to Drive Leads, Loyalty & ReferralsSend us a textUsing Gift Cards to Boost Leads and Loyalty with Evan Crum from PerfectGift.comIn this episode, we’re talking with Evan Crum from PerfectGift.com about how home improvement companies can use gift cards to:Drive more leads through incentivesImprove review generationMotivate and reward employeesCreate smarter canvassing campaignsAvoid one-leg appointments with strategic incentivesPerfectGift.com offers customizable Visa/Mastercard and retail gift cards with powerful tracking and support tools. Plus, their PerfectGift+ product gives recipients total choice—from brands to cash.🎁 Listener Exclusi...
2025-06-0632 minDigital Marketing for Contractors36. Optimizing Sales Funnels for Better Digital ConversionsSend us a textTitle: How to Build and Optimize Your Sales FunnelSeries: Build. Grow. Dominate. – Part 2In this week’s episode, Janet and Caitlyn kick off Part 2 of their “Build. Grow. Dominate.” series by diving deep into how Level 2 home improvement contractors can structure and optimize their sales funnel to increase conversions. They break down the five essential stages of a contractor's funnel—Awareness, Interest, Consideration, Intent, and Purchase—and offer actionable advice, best practices, and real-world examples for improving each stage.Whether you’re already genera...
2025-06-0441 minDigital Marketing for Contractors35. Avoiding Common PPC PitfallsSend us a textIn this episode, Janet and Caitlyn break down the 10 most common PPC advertising mistakes replacement contractors make—and how to avoid them. From weak ad copy and mismanaged budgets to overlooked geographic targeting and missing conversion tracking, this is a must-listen for contractors who want better ROI from their Google Ads campaigns.Whether you're running ads yourself or working with an agency, you'll walk away with smarter questions to ask, critical fixes to implement, and the confidence to improve your paid ad results.Want to find out ho...
2025-05-2833 minDigital Marketing for ContractorsSPECIAL GUEST: Hiring the Right Leaders: Executive Recruitment in Home ImprovementSend us a textIn this episode of Digital Marketing for Contractors, Janet and Caitlyn sit down with Ryanne Millis, Director of the Home Improvement Division at Brix Recruiting Partners. Ryanne shares expert insights into the recruiting challenges and opportunities facing growing home improvement companies today. From sales managers to production leaders, Brix specializes in finding top-tier talent for management and executive roles—especially when you’ve outgrown job boards and need real results.This conversation covers:Why job boards won’t fill your leadership rolesHow relocation plays into recruiting for home improvement companiesCommon gaps i...
2025-05-2336 minDigital Marketing for Contractors34. Digital Marketing Agencies: Finding the Right FitSend us a textIn this episode, Janet and Caitlyn break down how home improvement contractors can find the right digital marketing agency to support their growth. They discuss why hiring an agency is a smart move, the must-haves to look for, the red flags to avoid, and how the right fit can transform your business. With real stories, candid advice, and actionable tips, this episode is a must-listen for any contractor ready to stop wasting money and start seeing real marketing results.Want to find out how we can create a custom digital marketing...
2025-05-2128 minDigital Marketing for Contractors33. Effective CRM Solutions - Streamlining Your Digital Marketing CampaignsSend us a textIn this episode of Digital Marketing for Contractors, Janet and Caitlyn break down one of the most important systems in any home improvement business: the CRM (Customer Relationship Management) platform. Whether you're still running your company from a whiteboard and a spreadsheet or already using a CRM, this episode is packed with practical insight on how the right system can transform your operations, marketing, and growth potential.They cover:What a CRM actually does (and why it matters)Signs you're outgrowing your spreadsheet setupTheir favorite CRMs for contractors...
2025-05-1432 minDigital Marketing for Contractors32. Importance of Call Centers in Digital Marketing CampaignsSend us a textIn this episode, Janet and Caitlyn dive into the crucial role that call centers play in bridging the gap between digital marketing leads and actual sales opportunities. They explore how a call center acts as the connective tissue between your marketing team and your sales reps — especially for replacement contractors and home improvement companies.You'll learn why having a call center can dramatically increase your lead conversion rate, how it affects marketing ROI, and what to look for in a call center partner. Whether you’re running paid search, social ads, or s...
2025-05-0727 minDigital Marketing for Contractors31. Effective Lead Generation on a BudgetSend us a textIn this episode of Build Grow Dominate, hosts Janet and Caitlyn of FatCat Strategies dive into practical and budget-friendly lead generation tactics tailored for home improvement contractors. Designed for businesses generating under $5 million in revenue, the episode is packed with actionable tips that don’t require a huge marketing budget but can significantly boost visibility and lead volume.1. SEO Content Creation The first strategy is optimizing your website for SEO. While not completely free, SEO can be tackled in-house by dedicating time and effort. Contractors are encouraged to create au...
2025-04-3028 min