Shows
Conquer Local Podcast805: LLMs Are LYING About Your Business (Here’s How to Control It) | Steve Toth▶️ Watch this episode on YouTube🎯Do businesses know how they are being represented by LLMs? 🎯If LLMs (ChatGPT, Gemini, Perplexity, Google AI Overviews) are where buyers now begin, your job isn’t to just “rank in Google”. It is to be the #1 brand AI recommends. In this episode, SEO expert Steve Toth from the Notebook Agency, shows exactly how to win with AEO and make AI engines accurately represent and recommend your business, using his unique Framework and a practical playbook you can implement this week.In this ep...
2025-10-0115 min
The Edward ShowAI SEO vs "Normal" SEO: Winning LLMs with Brand-First Strategy - Steve TothE798: AI SEO is not the same as "normal" SEO. The legend, Steve Toth, joins the podcast to explain how brands can win on LLMs like ChatGPT, Perplexity, and AI Overviews by focusing on brand-first SEO instead of simply chasing non-branded keywords. We break down: - What the Truth Alignment Framework is and why it matters - How to optimize so ChatGPT actually recommends your brand - Comparison pages that LLMs love (and how to niche them down) - The press release hack influencing AI results - Linkable assets, Claude artifacts & Custom...
2025-09-1055 min
The People of Digital MarketingWhat I Wish I Knew When I Began My Digital Marketing Career - Episode #100“Fun translates into good performance.”
The four things every marketer should know before starting their career:
Find a skill (channel) that is the most fun to do. Then specialize. Specialization brings money. Specialization solves hard problems that matter. You take this even further by also specializing in a specific industry (e.g. I specialize in marketing for fintech and insurance orgs at the moment).
Understand the business you’re marketing. Do your best to think like the CEO.
Find an excuse to meet other experts. Personal branding is the easiest way to grow your network of mentor...
2022-12-2033 minThe People of Digital MarketingInterview with Steve Toth - A Solid Understanding In SEO Can Lead To Exponential Growth - Episode #99“SEO takes time…”
Steve Toth is a growth-focused SEO Consultant to companies around the world. He’s a trusted resource to over 10,000 subscribers of SEONoteBook.com, a newsletter full of weekly emails about how he’s approaching SEO strategy.
Steve was previously the full-time SEO Manager at FreshBooks, but in February 2020 he took the company as a client after getting them to rank #1 for a search keyword that brought in 300K users a month on average. That keyword increased FreshBooks’ organic traffic by 5x in under a year.
Steve’s team was named the Best In-Ho...
2022-12-0641 min
The SEO FreelancerI Made $40K/M Freelancing Part-Time Before I Quit My JobGet notified when new episodes of TheSEOFreelance podcast go liveIntroducing Steve TothSteve Toth, the author of SEONotebook.com, has been in the SEO industry for ten plus years and freelancing full-time since 2020. Steve reached out to me after reading my interview with Eli Schwartz and we quickly got a call on the schedule.In today’s podcast, we talk about Steve’s journey from entry-level copywriter to freelance consultant making many multiples of his old salary. If you want to learn more about starting off as a freelancer, value-based pricing, utilizing Link...
2022-05-0649 min
Growth Show#40 Best SEO Strategies for 2021 by four SEO professionalsIn this episode we've invited four SEO professionals to share with us their best SEO strategies for 2021.
Let us tell you one thing for sure: This episode is not only for SEO beginners. That's for sure.
Introducing our guests:
Fernando Angulo:
Fernando Angulo is Semrush's Head of Communications He has been with Semrush since the beginning of the company’s marketing efforts in several leading positions and has built its all-star marketing team. Being one of the most recognized faces of the brand, Fernando is speaking at 50+ top con...
2021-03-1625 min
Make SEO Simple AgainIn-House vs Agency vs SEO Consultant - Steve TothSteve Toth is the lovely human behind SEOnotebook.com, a free weekly email newsletter where he shares tactics and strategies to growth your website's visibility, organic traffic, and conversions. He was able to get thousands of Featured Snippets for Freshbooks and I ask him how he was able to do this. And since he has held positions in-house, been a freelance SEO consultant, and at an agency, I ask Steve which of these three should someone new to SEO consider and what the benefits are for each. As you will discover, Steve is a giver...
2020-12-2431 min
Growth Show#34 How to win 4600 subscribers with Evernote notesIn this episode of the Growth Show we have the pleasure to talk with the Steve Toth, who is behind SEOnotebook.com and a seasoned SEO expert.
Steve shares with us, how his journey with SEOnotebook.com started and especially how he got 2700 subscribers with an Evernote notebook in 8 months (today he has more than 4600 subscribers).
In this episode there are lots of SEO gems hidden like how to develop a domain authority, competitor SEO and how podcasts can help with SEO.
Also, resources for other SEO marketers as well as insights on...
2020-11-1040 min
The Seo Singh Show: Content Marketing And E-Commerce MarketingEP76: 3 Best Off Page Hacks W/ Steve TothShow notes and important links: Link mentioned in 1st Hack: https://cloud.google.com/natural-languageLink mentioned in 2nd Hack: https://www.evernote.com/l/AsCPnqDGomhKjaJteuQuDLbkvcS2vLO9nSQ Link Mentioned in 3rd Hack: https://www.evernote.com/l/AsDLBwKtT4FHzI9QX3SeTpq2ZntGcV9xNzE .Connect with Steve: https://www.linkedin.com/in/stevetothjr/.https://seonotebook.com/
2020-10-1217 min
The Seo Singh Show: Content Marketing And E-Commerce MarketingEP76: 3 Best Off Page Hacks W/ Steve TothShow notes and important links: Link mentioned in 1st Hack: https://cloud.google.com/natural-languageLink mentioned in 2nd Hack: https://www.evernote.com/l/AsCPnqDGomhKjaJteuQuDLbkvcS2vLO9nSQ Link Mentioned in 3rd Hack: https://www.evernote.com/l/AsDLBwKtT4FHzI9QX3SeTpq2ZntGcV9xNzE .Connect with Steve: https://www.linkedin.com/in/stevetothjr/.https://seonotebook.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit seosingh.substack.com
2020-10-1217 minThe Seo Singh Show: Content Marketing And E-Commerce MarketingEP75: 3 Best On-Page Hacks W/ Steve TothShow notes and important links: Link mentioned in 1st Hack: https://gist.github.com/PabloRosales/534fdaa24d0197348af01ec2fc3af731 Link mentioned in 2nd Hack: https://www.evernote.com/l/AsC2d5ladJFCiqtzdPmQtPtqF6vzvIOkzQY .Connect with Steve: https://www.linkedin.com/in/stevetothjr/.https://seonotebook.com/
2020-10-1113 min
The Seo Singh Show: Content Marketing And E-Commerce MarketingEP75: 3 Best On-Page Hacks W/ Steve TothShow notes and important links: Link mentioned in 1st Hack: https://gist.github.com/PabloRosales/534fdaa24d0197348af01ec2fc3af731 Link mentioned in 2nd Hack: https://www.evernote.com/l/AsC2d5ladJFCiqtzdPmQtPtqF6vzvIOkzQY .Connect with Steve: https://www.linkedin.com/in/stevetothjr/.https://seonotebook.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit seosingh.substack.com
2020-10-1113 min
Drop The Mic with Jason Hunt035 | How to Turn Your Employer into Your Client - with Steve TothToday, we welcome Steve Toth to the show.
After 2 years of heading up SEO strategy at the 350 person SaaS company that is FreshBooks, Steve turned them into his client so he could focus on his freelance SEO business and his 4000+ subscriber email list seonotebook.com
2020-09-2928 min
The Digital Marketing Podcast by Exposure NinjaHow to Get 100K+ Visits a Month with Free TemplatesSEO royalty, Steve Toth talks to us about strategy, ranking signals and the future of SEO. Steve is the former SEO manager and now contractor for the popular invoicing and accounting software, FreshBooks. He also runs his own consultancy focusing on B2B SEO –– a category he believes is the only certain future of search. In this episode, Steve reveals the strategy he used to help FreshBooks win in an extremely competitive market. The same strategy led FreshBooks to rank #1 for the keyword "invoicing template" which has an incredible monthly search volume of 300,000. This ph...
2020-07-1535 min
Marketing Talks | A Content Talks' PodcastEp. 9 - How an SEO expert mastered Email w/ seonotebook.com's Steve TothOne year go, Steve Toth decided to start publishing his personal SEO tips in a newsletter. After three months he had over a thousand subscribers and a year later he able to leverage the newsletter into a full-time role as an SEO consultant.
In this episode, Steve talks about building his subscribers and how he was able to leverage it to go out on his own as a consultant.
Links:
SEO Notebook - https://seonotebook.com/
Steve's LinkedIn - https://www.linkedin.com/in/stevetothjr/
Follow Co...
2020-06-1035 min
Roofing Podcast: Hook Better LeadsMay '20 Google Update + Post Covid Search (Lee Gaul + Jarrett Thomas, iPullRank)Local Search / MapsMedical / corona related shakeupsThin Content is losing (not unusual)It takes a while to really analyze this… 3 days ago it just finished rolling out. Also shifts in general: Look at month over month data - and look what pages lost outIdentify how that might represent algorithmic shiftsApply what you learn from the losers - improve upon it and spread the lovePost pandemic digital re-think
2020-05-2531 min