Shows
Be a B2B LeaderDeveloping a marketer's mindset with Jakub GrajcarMarketers have a tough job. There are lots of tactics, strategies, and tools that work and most of us suffer from the shiny-object syndrome. So how do you find balance in this role? In this episode, Jakub Grajcar explains what a marketer's mindset is and why you should adapt it to be better and happier in your role.Timestamps:(00:55) - What is a marketer's mindset(05:10) - You need introspection(06:30) - how to find motivation - practical advice - how to identify highlights that affect your life(12:00...
2023-07-1333 min
Be a B2B LeaderHow to use video in B2B - Josef NewtonVideo is the content format that every business owner looks into. Everyone is aware of its power but many people who start investing quickly cut the budget because they don’t see a clear ROI. By listening to this episode you will learn how to leverage video in B2B and what metrics you have to pay attention to to make it work. You will also learn where video fits in your overall marketing strategy.Timestamps:(00:35) - Where does video fit in the overall marketing strategy of B2B companies(02:20...
2023-06-2931 min
Be a B2B LeaderContext is key, especially in B2B - Tomasz OgrodzinskiUnderstanding your context and the impact of the fundamental attribution bias is key to being a good leader. The context you are in is changing and the awareness can help you make better decisions. By listening to this episode you will learn how fundamentals enable us to achieve more. Our guest shares what you can do to have better context comprehension and a holistic perspective on running your business.Timestamps:(00:45) - What's the advice you'd give someone who wants to become a business leader?- You have to understand your...
2023-06-1526 min
Be a B2B LeaderThe Role of Web3 in B2B - Armin ZadakbarEveryone has heard about Web3, but we still don’t know how it will change the B2B landscape. That’s why we asked Armin ZadakBar about this.We kick off the discussion by unraveling the concept of Web3, Armin explains how it represents the next evolution of the internet, characterized by decentralized networks, blockchain technology, and user empowerment.As the conversation progresses, Armin sheds light on why it is crucial for businesses and business leaders to embrace Web3 and explores the possibilities it offers for customer interaction.We delve deeper into the prac...
2023-05-2531 min
Be a B2B LeaderRole of Web3 in B2B - Armin ZadakbarEveryone has heard about Web3, but we still don’t know how it will change the B2B landscape. That’s why we asked Armin ZadakBar about this.We kick off the discussion by unraveling the concept of Web3, Armin explains how it represents the next evolution of the internet, characterized by decentralized networks, blockchain technology, and user empowerment.As the conversation progresses, Armin sheds light on why it is crucial for businesses and business leaders to embrace Web3 and explores the possibilities it offers for customer interaction.We delve deeper into the prac...
2023-05-2528 min
Be a B2B LeaderHow to Leverage Google Ads in B2B - Paris ChildressIn this episode, Paris answers some key questions about Google Ads that B2B Leaders might have. He explains where Google Ads fits into the overall B2B marketing strategy and when to run performance max campaigns.By listening to this episode you will learn more about value-based bidding and why it's important, particularly in the context of SaaS vs. enterprise deals. Paris shares with us how intent data can be used in conjunction with Google Ads and explains why we have to focus on marketing fundamentals instead of hacks!Listen to this episode to...
2023-05-1133 min
Be a B2B LeaderEmpowering people to take the next step - Meaghan ZiembaMeaghan Ziemba, owner of Z-Ink Solutions and host of Mavens of Manufacturing, shares her insights on empowerment and how we can help women break into male-dominated sectors. Meaghan talks about how giving someone the authority to make decisions or take action can build trust and what impact it can have on your business. She also emphasizes the importance of showing up as yourself and being honest in the professional world.Meaghan explains how making mistakes and sharing them with others can be a catalyst for change. We discuss how women can thrive in environments where relationships matter...
2023-04-2032 min
Attributed - A podcast by DreamdataHow to achieve sales and marketing alignmentOn this episode of Attributed Steffen Hedebrandt is a guest on the Be a B2B Leader Podcast hosted by Felicjan Rybka. Any conversation about a B2B go-to-market funnel needs to start with Sales and Marketing alignment. And vice versa. But it’s not as easy…Steffen is sharing his recipe of how to achieve Sales and Marketing alignment in just three steps and explains why you should look at data to repeat the success. He will also go through self-reported attribution and its role in analytics as well as how to us...
2023-04-1329 min
Be a B2B LeaderRole of Earned Media in B2B - Shama HyderIn today's episode, we have a very special guest: Shama Hyder, CEO of Zen Media, a digital marketing and PR firm that helps tech-driven B2B brands become leaders in their industry.During our interview, Shama shares valuable insights about PR and Earned Media, and how B2B leaders can leverage these strategies to increase their market share and become front runners in their industry. We cover a range of topics, including the difference between PR and Earned Media, the best strategies for leveraging Earned Media, and the role of thought leadership in this space....
2023-04-0637 min
Be a B2B LeaderHow to Balance Inbound and Outbound Strategies - James MetzgerIn this episode of Be a B2B Leader we explore the world of inbound marketing and how it can help businesses succeed. Our guest is James Metzger, the Founder of Aspire Marketing, where they help companies make the right decisions to attract the best customers.During the interview, James provides insight into the value of both inbound and outbound marketing and how businesses often fail to understand the relationship between the two. He shares his expertise on the benefits of inbound marketing, nurturing relationships, and diversifying your marketing portfolio.James also discusses the key...
2023-03-0937 min
Be a B2B LeaderCreating customer-led content with Lily UgbajaWe have to start using data to make informed decisions on our marketing investments. Everyone can agree with that, but how do you start?Our guest is Lily Ubaja, a Content Strategist for B2B SaaS Companies who helps them reach their audience with content that's valuable, right where they are.Lily shares with us how we can make informed decisions to reach our dream customers. She explains what are the things we should be looking at when evaluating our past clients and how we can use leverage this data to drive revenue. Lily explains...
2023-02-2328 min
Be a B2B LeaderStart saying YES to grow in your career - Nancy O'LearyCareer paths are rarely linear, we don’t know what will happen in our lives and we have to adapt to constant change. But you can be future-proof if you start taking on new challenges.Our guest is Nancy O'Leary, the Vice President of Custom Direct where they help small to medium-sized manufacturers with innovative, brand-building strategies and solutions.Nancy shares with us her career path, she explains how a positive attitude and testing the unknown has helped her over the years. You will learn why you always have to be honest in order to gr...
2023-02-1634 min
Be a B2B LeaderHow to achieve sales and marketing alignment - Steffen HedebrandtB2B is much easier if your teams are aligned. The thing is that alignment isn’t easy. More often than not you’ll have problems and in the end, you will have to follow a process to reach it. In this episode, you will learn how to do it!Our guest is Steffen Hedebrandt - the Chief Marketing Officer & Co-Founder of Dreamdata which helps companies solve one of the biggest problems in B2B - Revenue Attribution.Steffen will tell us how we can facilitate the alignment of sale...
2023-02-0929 min
Be a B2B LeaderCommunication is a two-way street - Gina BalarinTo be an effective leader you have to be a great communicator and realize that communication is always a two-way street.Our guest is Gina Balarin, the Founder and Director of Verballistics where they help companies do B2B communication better.In this episode, Gina will tell us how we can practice two-way communication and how work has changed over the last few years. She tells us why marketing teams have to first listen to their audience before they start sending messages and why we should look beyond our customers.We also talk...
2023-01-2632 min
Be a B2B LeaderHow to break into a new industry - David PoulosTo break into a new industry you have to have a good strategy. In this episode, you will learn how to prepare for the expansion.Our guest is Dave Poulos a Marketing executive that creates and executes strategies for diverse companies across nearly all industriesDavid will tell us what every entrepreneur should focus on to be successful in this journey. He shares how you can determine the size of the market, how you can learn what people care about and how you can do it on a limited budget. Dave explains why every purchase...
2023-01-1936 min
Be a B2B LeaderHow to expand globally - Patrick JamalMany companies want to go global, but many fail because of wrong assumptions or strategies. In this episode, you'll learn what they should focus on and what every B2B Leader can do to set the company up for success. You'll learn why companies should go global and why cost optimization shouldn't be your primary reason.Our guest is Patrick Jamal the president of global operations at Maxima Consulting. Patrick explains how every country is different and what approach we should take to see the ROI in Going Global. Later in the interview, he tells us how...
2022-12-1534 min
Be a B2B LeaderCreating content that matters to your audience - Victor IjidolaBy listening to this episode you'll learn why you should start creating content with input from Subject Matter Experts. Victor Ijidola the Founder of Premium Content Shop tells us about the idea of T-shaped content that has to provide value for your business and your audience.He shares how we can leverage thought leadership content in marketing and where it really makes sense. On top of that, he tells us about two distribution strategies to ensure our audience sees the content we produce. We talk about the role of SEO and why the approach...
2022-12-0832 min
Funky (B2B) MarketingHow to ensure a great buyer experience - Nemanja ZivkovicNemanja was a guest on a Be a better leader podcast, and had a great chat with the host, Felicjan Rybka. I shared a lot of great insights for all people who work in B2B. Here's the original episode https://podcasts.apple.com/us/podcast/how-to-ensure-a-great-buyer-experience-nemanja-zivkovic/id1642382353?i=1000588272203
Here's what Felicjan said.
Buyer behaviors change, and so does the internet. In this episode, you will learn how to adapt to this situation. Nemanja Zivkovic the CEO of Funky Marketing tells us what the sales/marketing landscape looks like today.
He shares how...
2022-12-0134 min
Be a B2B LeaderHow to ensure a great buyer experience - Nemanja ZivkovicI had a problem with my microphone this time, so the quality isn't as good as it was before. However, I wanted to launch this episode because Nemanja shared a lot of great insights for all people who work in B2B.Buyer behaviors change, and so does the internet. In this episode, you will learn how to adapt to this situation. Nemanja Zivkovic the CEO of Funky Marketing tells us what the sales/marketing landscape looks like today.He shares how you can impact the buyer journey to ensure your Ideal Customers have a...
2022-12-0134 min
Be a B2B LeaderWhy your positioning matters - Mark EvansToday's guest is Mark Evans - a fractional CMO who helps B2B companies improve their marketing.By listening to this episode you will learn about positioning in the market. What it is and why every company should do a positioning exercise. Mark shares how it influences your business, your employees, and your clients. He explains why most businesses do it once and then forget about it for a long time.We learn that positioning doesn’t have to be something big like Nike’s “Just do it”, it can be simple as long as it matte...
2022-11-2431 min
Be a B2B LeaderLearn how your work impacts the revenue - Adam KnihtilaToday's guest is Adam Knihtila - the CFO for Growth-Minded Digital Marketing Agency Owners.By listening to this episode you will learn the most essential thing every B2B Leader should know about finance. Adam tells us what metrics we should focus on. Why each company should have an ultimate goal and how our priorities change based on it. We also talk about what an entrepreneur should do if they just want to sustain a business.At a later point, Adam explains the role the finance team plays in the whole strategy of the company...
2022-11-1731 min
Be a B2B LeaderThe power of personal branding - Nick BennettIn this episode, our guest is Nick Bennett the Director of Evangelism & Customer Marketing at Alyce and the creator of Rep Your Brand Podcast.We dive deep into personal branding. Nick shares with us how his brand impacted his career and Alyce, but he also explains how it can impact you once you start building your own. You will learn some practical tips and how you can get started today.In the second part of the conversation, we discuss if every business owner should start working on their personal brand. There are a number of...
2022-11-1035 min
Be a B2B LeaderImpact of Customer Research on business - Ryan Paul GibsonIn this episode Ryan shares with us why we have to approach marketing with a business mindset. He tells us that we have less control than we think and that marketing leaders have to be aware of that. We learn a few things about customer research, including how it impacts our approach to business and if the way we spend money makes sense.Ryan makes a great point about customer research: it's not about the questions you ask, but about the insights you want to get. Businesses face problems, but if you understand why the problem exists...
2022-11-0337 min
Be a B2B LeaderHow to communicate to get buy-in on new ideas - Sam KuehnleIn this episode, you'll learn more about communication.Felicjan invited Sam Kuehnle, the VP of Demand Generation at Refine Labs, to learn more about this topic. Learning how to communicate is an often overlooked part of our lives, but at the same time, good communication skills can help us in every part of it.Sam tells us about the role communication plays in our careers. By listening to this episode, you will learn how to communicate with people in management and how to set the right expectations.We briefly talk about the importance...
2022-10-2732 min
Be a B2B LeaderB2B Marketing in manufacturing - Cecilia HamrenThe manufacturing industry is an interesting one. It's responsible for a big part of the innovation in the world, but it's a mystery to many of us. To learn more about it Felicjan invited Cecilia Hamren, the VP of Field Marketing at Tacton Systems on to the show.Cecilia shares with us what marketing in the manufacturing industry looks like and how it's different from other industries. We learn about the tactics that work best and why building relationships is one of the best investments.In the 2nd part of the conversation, Felicjan asks Cecilia...
2022-10-2032 min
Be a B2B LeaderEmployer Branding and it's fundamentals - Jonas Molbech-KusknerFelicjan invited Jonas Molbech-Kuskner to teach us more about employer branding. Jonas is the founder of a creative employer branding agency where they help startups and scaleups personalize brands by giving a voice to the people behind their logo.In this episode, you will learn more about the fundamentals of employer branding and why you should actually focus on it. Jonas will explain where it should be placed in the overall strategy of your company, and he will also share a few tips so you can get started. At a later point, we will talk about boomerang...
2022-10-1334 min
Be a B2B LeaderManaging up horizontally and vertically in business - Paul SlackIn this episode, Felicjan talks with Paul Slack, the CEO of Vende Digital, about managing up in a marketing role. Paul worked with many marketing leaders and he shares the things he learned throughout the years. We talk not only about managing up but also about the importance of horizontal alignment across the organization.Paul shares why we sometimes have to have difficult conversations and how we can navigate them to ensure the company is headed in the right direction. On top of that we learn how to talk with other stakeholders in the company to drive...
2022-10-0638 min
Be a B2B LeaderUsing psychology in business - Phill AgnewIn this episode of Be a B2B Leader we learn more about psychology from Phill Agnew the creator of Nudge - Marketing Science Simplified. Phill tells us why future B2B leaders should learn psychology and what are the 3 things they are responsible for. We talk a bit about the psychology behind motivation and dive a bit deeper on mastery . Phill shares why purpose, autonomy and mastery is often more valued by employees than a pay raise. And gives brilliant examples of nudges that we can leverage when it comes to business development.0:00 - intro
2022-09-2939 min
Be a B2B LeaderSelling and Marketing to enterprises - Andrei ZinkevichIn this episode of Be a B2B Leader, we interview Andrei Zinkevich to learn more about selling to enterprises and how it's different from selling to startups or consumers. Andrei explains what the buying cycle in such organizations looks like and how the buying committee is structured. Moreover, he gives a great analogy of why sales, marketing, and customer success have to work closely together as one team to sell high ACV products or services. He shares how we can align those teams and why communication is one of the most important aspects. Later he gives us examples o...
2022-09-2233 min
Be a B2B LeaderHow you can leverage podcasts to grow your business - Jakub ZajicekPodcasts have taken the world by storm and a lot of B2B Companies realized their values. People are appearing on them to share their know-how, position themselves as experts, and build an intimate relationship with their target audience.In this episode, you will learn how you can make full use of podcast guesting. It's a medium that can help you in growing your business in a modern way. Jakub shares with us the approach his company takes to landing speaking opportunities and the things most people fail at.We speak about the results you...
2022-09-1533 min
Be a B2B LeaderWhat the best Marketing Leaders have in common - Mason CosbyIf you want to step into a marketing leadership position you have to listen to this podcast.In this episode, we are joined by Mason Cosby - the Director of Growth at Gravity Global and host of The Marketing Ladder. Mason learned a lot by interviewing marketing leaders on his podcast and in this episode he shares his findings!We learn what all of them have in common and what are the qualities of successful leaders. Mason shares why our careers are like huge experiments where we have to try out new things to see...
2022-09-0834 min
Be a B2B LeaderFull Funnel Marketing and the B2B buyers journey with Vladimir BlagojevicFelicjan sits down with Vladimir Blagojevic to learn more about the concept of the Full Funnel and Allbound marketing. This approach has generated huge pipelines and it's like a funnel for building genuine business relationships without the need to be salesy and pushy.Vladimir explains how buyers buy today and shares the journey some of his clients take. In 3 minutes you'll learn what the journey looked like from the client's perspective and what Vladimir has seen in his software.If you are looking for a framework that will allow you to do B2B marketing...
2022-08-3139 min
Be a B2B LeaderTalent Strategy Transformation with Dr. Jim KanichirayilIn this episode, Felicjan is joined by Dr. Jim Kanichirayil to learn more about talent strategy transformation. Jim tells us what modern leaders can do to attract more talent to their companies and what mindset shift has to happen in a lot of organizations regarding this topic.We talk a lot about empowering your workforce and the different ways to do it. Dr. Jim tells us what Millenials and Gen Z are looking for in their employers and what conversations should leaders have with their teams to create more commitment and engagement.In this episode...
2022-08-3136 min
Be a B2B LeaderBuilding a media company - Mikhail MyzginIn this episode, Felicjan talks with Mikhail Myzgin the VP of Marketing at Slice about the concept of a media company.It's a term that has been gaining a lot of attention in the marketing space and in this episode, you'll learn what every B2B Leader should know about it. You’ll learn how businesses can thrive in a competitive space and why this concept is great to work around the 5 stages of marketing.But more importantly, you'll see that the content a media company creates is different from other marketing assets. Mikhail shares th...
2022-08-2932 minBe a B2B LeaderBe a B2B Leader - IntroWelcome to Be a B2B Leader - Your b2b knowledge base. In this podcast, we'll show you what you have to learn to be a real leader in the B2B world. We are building a knowledge base where you can find information and practical advice that will help you advance in your career as a marketer and business professional.We'll interview leaders from different fields like marketing, sales, HR, customer success and more. Because you have to learn a lot to step into a leadership position. If there is a topic a B2B...
2022-08-2900 min