Shows
Digital Customer Journeys PodcastMarketing Leadership Skills: How to implement Diversity and Inclusion in marketing teamsSend us a textIn this conversation, Femi Olajiga and Rebecca Hemmings discuss the critical importance of implementing inclusion and diversity within marketing teams. They explore the definitions of diversity and inclusion, the business case for these practices, and the impact of microaggressions. The discussion emphasizes the need for effective hiring practices, supportive team dynamics, and the role of leadership in fostering an inclusive environment. They also highlight the significance of education and ongoing training to address unconscious biases and ensure that all team members feel valued and included.Chapters00:00 Introduction to Inclusion...
2025-08-1636 minDigital Customer Journeys PodcastGoogle Ads Audit Process: How To Make Every Dollar Count With Google Ads!Send us a textIn this conversation, we explore the intricacies of Google Ads audits with expert Femi Olajiga and Erno Horvath. The discussion covers the importance of conducting regular audits to improve return on investment, focusing on key areas such as conversion tracking, account structure, keyword strategy, ad copy, and bidding strategies. Erno emphasizes the need for a systematic approach to audits, including a detailed checklist and the significance of understanding the nuances of Performance Max campaigns. Common mistakes across different industries are also highlighted, underscoring the necessity of expert intervention for optimal Google Ads performance.
2025-07-0442 minDigital Customer Journeys PodcastGoogle Ads for Shopify Ecommerce Store: Step-by-step guide for business ownersSend us a text
2025-06-1941 minDigital Customer Journeys PodcastTroubleshooting Google Ads account to reduce budget wasteSend us a textSummaryIn this conversation, Femi Olajiga and Erno Horváth discuss the common pitfalls that lead to wasted budgets in Google Ads campaigns. They explore the importance of understanding the Google Ads ecosystem, the role of conversion tracking, the significance of landing pages, and strategies to optimize ad settings. The discussion also covers how to manage seasonal campaigns and the implications of bidding on competitor terms. Throughout the conversation, practical tips and insights are shared to help business owners reduce budget waste and improve their advertising effectiveness.
2025-06-1741 minDigital Customer Journeys PodcastKeyword Mapping for SEO – Demystifying SEO for GrowthSend us a textSummaryIn this conversation, Femi Olajiga discusses the critical importance of keyword mapping in SEO, especially in the context of changing search behaviors influenced by AI tools. He differentiates between keyword research and keyword mapping, emphasizing the need for a strategic approach to target specific keywords for different pages of a website. Olajiga highlights the significance of understanding customer intent and aligning SEO efforts with business objectives. He also shares practical tools and techniques for effective keyword mapping and stresses the importance of integrating SEO with other marketing channels, including paid...
2025-05-3019 minDigital Customer Journeys PodcastAI Mode for SEO: Going beyond SEO Ranking to Brand VisibilitySend us a textSummaryIn this episode, Femi Olajiga discusses the evolving landscape of SEO in the context of AI-powered search. He emphasizes the importance of adapting SEO strategies to enhance brand visibility beyond traditional ranking methods. Key topics include understanding user intent, conducting content audits, creating optimized content, and leveraging AI tools effectively while maintaining human creativity.
2025-05-2814 minDigital Customer Journeys PodcastGoogle Ads for Lead generation websites: How to improve the quality of your leadsSend us a textSummaryIn this conversation, Femi Olajiga discusses the critical relationship between Google Ads and lead generation, particularly in the B2B sector. He emphasizes the importance of aligning the sales team with the Google Ads team to improve lead quality. Key topics include understanding customer motivations, effective keyword research, the significance of ad copy, analyzing customer behavior, and the necessity of local context in managing Google Ads. Olajiga also highlights the importance of optimizing bidding strategies and the potential pitfalls of outsourcing Google Ads management.
2025-05-2318 minDigital Customer Journeys PodcastGoogle Ads for beginners: How to Launch Your First Profitable Google Ads Campaign TodaySend us a textSummaryIn this episode of the Digital Customer Experience podcast, Femi Olajiga and Erno Horvath discuss the essentials of Google Ads for beginners. They cover the various types of campaigns, the importance of setting clear objectives, and the significance of keyword research. Erno shares insights on how small businesses can leverage Google Ads to capture demand, the impact of quality score on ad performance, and the use of ad extensions to enhance click-through rates. The conversation also delves into bidding strategies, audience targeting, and the importance of monitoring and op...
2025-05-201h 03Digital Customer Journeys PodcastGoogle Ads Tutorial for Medical Practices, Doctors, GPs and Dental Clinics!Send us a textSummaryIn this episode, Femi Olajiga discusses the importance of Google Ads for medical practices, emphasizing the need for healthcare providers to understand the platform to effectively attract clients. He covers various aspects of Google Ads, including campaign objectives, types of ads, keyword research, quality scores, bidding strategies, and the importance of optimizing settings for better performance. The conversation concludes with insights on budgeting and monitoring ads, highlighting the value of consulting services for medical practitioners.
2025-05-2026 minDigital Customer Journeys PodcastEcommerce SEO Strategy: How To Reduce Customer Acquisition CostsSend us a textSummaryIn this conversation, Femi Olajiga discusses strategies to reduce customer acquisition costs for e-commerce stores through effective SEO practices. He emphasizes the importance of keyword research, optimizing product pages, link building, creating non-transactional content, and measuring success metrics. By integrating these strategies, businesses can enhance their online presence and improve conversion rates.
2025-05-0628 minDigital Customer Journeys PodcastSOSTAC Digital Marketing Planning Template: Do This or Watch Your Marketing Fail!Send us a textIn this conversation, Femi Olajiga discusses the challenges of digital marketing planning and the importance of creating an agile marketing framework. He critiques the traditional SOSTAC model for being outdated and emphasises the need for a more integrated approach to marketing audits, situation analysis, and setting SMART objectives. Femi Olajiga also highlights the significance of understanding customer profiles and developing a comprehensive marketing strategy that includes various tactics beyond just paid advertising. He advocates for regular audits and collaboration tools to enhance visibility and effectiveness in marketing efforts.
2025-05-0534 minDigital Customer Journeys PodcastHow Online Reputation Management Drives Ecommerce GrowthSend us a textIn this podcast episode, Femi Olajiga discusses the critical role of online reputation management (ORM) in e-commerce, particularly in light of recent challenges faced by luxury brands. He outlines the definition of ORM, its importance, and strategies for protecting a brand's reputation. The conversation emphasizes the need for businesses to monitor their online presence, influence narratives, and manage crises effectively to enhance customer trust and conversion rates.
2025-04-2324 min
Digital Customer Journeys PodcastHow Online Brand Reputation Management Drives E-commerce Website ConversionsSend us a textIn this podcast episode, Femi Olajiga discusses the critical role of online reputation management (ORM) in e-commerce, particularly in light of recent challenges faced by luxury brands. He outlines the definition of ORM, its importance, and strategies for protecting a brand's reputation. The conversation emphasises the need for businesses to monitor their online presence, influence narratives, and manage crises effectively to enhance customer trust and conversion rates.Key TakeawaysYour online reputation significantly influences customer trust.Monitoring your brand's online narrative is crucial....
2025-04-2323 minDigital Customer Journeys PodcastList of Digital marketing channels That Can SKYROCKET Your BusinessSend us a textList of Digital marketing channels That Can SKYROCKET Your BusinessIn this episode, Femi Olajiga discusses various digital marketing channels that can significantly enhance business growth. He emphasizes the importance of targeting the right customers through appropriate channels at different stages of the customer journey, including awareness, consideration, decision, purchase, and post-purchase. The conversation covers social media, email marketing, SEO, and emerging trends like Generative Engine Optimisation, providing insights on how to effectively align these channels with customer needs and behaviours.
2025-04-0124 minDigital Customer Journeys PodcastEffective SEO budget planning strategies for small businessesSend us a textEffective SEO budget planning strategies for small businessesIn this podcast episode, Femi Olajiga discusses how small businesses can effectively allocate their SEO budgets for both short-term and long-term success. He emphasizes the importance of understanding one-time and ongoing investments, the need for training internal teams, and the significance of using the right tools. The conversation also covers how to make SEO budgets agile by monitoring performance metrics and adjusting allocations based on results. Overall, the episode provides actionable insights for optimizing SEO strategies and budgets.
2025-04-0119 minDigital Customer Journeys PodcastEffective SEO Strategies for Non-Technical Business LeadersSend us a textEffective SEO Strategies for Non-Technical Business LeadersIn this episode, Femi Olajiga discusses the emerging concept of Generative Engine Optimisation (GEO) and its implications for SEO strategies. He emphasises the need for businesses to adapt their keyword strategies to focus on long-tail, high-intent keywords and the importance of authority and brand perception in the digital landscape. The conversation highlights how generative AI tools are changing user behavior and the way businesses should approach their online presence to remain competitive.
2025-04-0125 minDigital Customer Journeys PodcastGoogle Ads CRASH-COURSE for Non-Marketing Business Leaders!Send us a textGoogle Ads CRASH-COURSE for Non-Marketing Business Leaders!In this episode, Femi Olajiga discusses the critical aspects of Google Ads for business leaders, focusing on how Google Ads work, the importance of keyword strategy, and methods to optimize ads for higher conversions. He emphasises the need for collaboration between teams to enhance landing page experiences and improve conversion rates, while also addressing the significance of conversion tracking and A/B testing.
2025-03-2222 minDigital Customer Journeys PodcastSEO Demystified: A No-BS Guide for Non-Marketing Business LeadersSend us a textSEO Demystified: A No-BS Guide for Non-Marketing Business LeadersIn this episode, Femi Olajiga demystifies SEO for business leaders, focusing on its importance, the intricacies of keyword research, on-page SEO, digital PR, and technical SEO. He emphasizes that understanding SEO is crucial for business growth and outlines practical strategies for optimizing websites to improve Google rankings
2025-03-1938 minDigital Customer Journeys PodcastStop Wasting Your Marketing Budget With These Simple Fixes!Send us a textStop Wasting Your Marketing Budget With These Simple Fixes!In this podcast episode, Femi Olajiga discusses the various ways organisations waste their marketing budgets. He emphasises the importance of understanding KPIs and metrics, the need for internal and external skills, and the significance of a well-structured content production process. He also highlights the necessity of optimising marketing channels, ensuring website efficiency, and improving email marketing strategies. Finally, he advocates for agile marketing budgeting to enhance the effectiveness of marketing expenditures.
2025-03-1833 minDigital Customer Journeys PodcastTop Tips for Ecommerce Marketing Strategies: A step-by-step guide!Send us a textTop Tips for Ecommerce Marketing Strategies: A step-by-step guide!In this episode, Femi Olajiga discusses the essential components of an effective e-commerce strategy, focusing on customer personas, demand creation, budget allocation, and post-purchase strategies. He emphasises the importance of understanding customer needs, creating awareness, and optimising marketing efforts to enhance customer loyalty and retention. The conversation also highlights the significance of aligning marketing tactics with website optimisation and the role of email marketing in driving repeat purchases.
2025-03-1125 minDigital Customer Journeys PodcastHow To Create An Effective Digital Marketing PlanSend us a textIn this conversation, Femi Olajiga discusses the intricacies of marketing planning, emphasizing the need for tailored approaches based on organizational size and structure. He highlights the importance of understanding customer insights, effective data management, and aligning marketing strategies with the customer journey. Olajiga also stresses the significance of content in marketing and provides key recommendations for enhancing the effectiveness of marketing planning processes.
2025-03-0621 minDigital Customer Journeys PodcastConversion Rate Optimisation Best Practices: How To Actually Get ResultsSend us a textIn this conversation, Femi Olajiga discusses the essential aspects of conversion rate optimisation (CRO) for e-commerce directors and marketing leaders. He explains the importance of understanding CRO, identifying causes of low conversion rates, and implementing effective strategies to enhance website performance. The discussion covers key factors influencing conversion, the CRO process, best practices, and the significance of trust and social proof in online sales.
2025-03-0622 minDigital Customer Journeys PodcastHow to Build an In House SEO Team: (and Why You Should)Send us a textIn this conversation, Femi Olajiga discusses the importance and benefits of having an in-house SEO team. He explains the structure, skills required, and costs associated with building such a team. Femi emphasizes the advantages of internal communication, cost savings, and the ability to move quickly compared to external agencies. He also highlights the need for specific skills within the team and the potential for external support to enhance the team's effectiveness.
2025-03-0611 minDigital Customer Journeys PodcastHow to Hire the Right Digital Marketing AgencySend us a textIn this conversation, Femi Olajiga discusses the critical aspects of hiring a digital marketing agency, emphasizing the importance of thorough research, understanding internal needs, and asking the right questions. He outlines a comprehensive list of considerations for selecting an agency, including evaluating their capabilities, communication processes, and how to protect your investment. Olajiga also highlights the differences between hiring an agency and a consultant, advocating for a strategic approach to ensure effective collaboration and results.
2025-03-0631 minDigital Customer Journeys PodcastHow To Optimise Your Ecommerce Product Pages For More SalesSend us a textIn this conversation, Femi Olajiga discusses the optimization of e-commerce product pages to enhance sales. He categorizes product pages into three types and highlights the challenges faced in translating the physical shopping experience to online platforms. Key elements such as product titles, images, descriptions, and calls to action are explored, along with the importance of user experience and engagement strategies. Femi emphasizes the need for conversion rate optimisation and the impact of payment processes on overall sales performance.
2025-03-0616 minDigital Customer Journeys PodcastWebsite Content Inventory & Audits and Why You NEED ThemSend us a textIn this conversation, Femi Olajiga discusses the comprehensive process of content inventory and audit, emphasizing the importance of looking beyond just SEO and website content. He highlights the need for collaboration among various stakeholders to assess all types of content, including text, images, and videos, and how they fit into the customer journey. The discussion also covers the significance of optimizing content for conversion and establishing a culture of regular content review to enhance customer experience and drive marketing success.
2025-03-0619 minDigital Customer Journeys PodcastThe Journey to Becoming a Marketing Consultant: My Path & Tips for Success!Send us a textThe Journey to Becoming a Marketing Consultant: My Path & Tips for Success!In this conversation, Femi Olajiga shares his journey to becoming a successful marketing consultant, emphasizing the importance of a solid marketing background, project management skills, and a holistic approach to marketing. He discusses the significance of building a personal brand, the role of a marketing consultant, and the necessity of having a broad skill set to effectively serve clients. Femi also highlights the importance of leadership and coaching in the consulting space, as well as t...
2025-03-0523 minDigital Customer Journeys PodcastLuxury Ecommerce Marketing Strategies: Stop Cart Abandonment & Skyrocket Store Visits!Send us a textLuxury Ecommerce Marketing Strategies: Stop Cart Abandonment & Skyrocket Store Visits!In this conversation, Femi Olajiga discusses the unique aspects of luxury e-commerce marketing, emphasising the importance of understanding the luxury customer persona, the need for personalised experiences, and the integration of online and offline strategies to enhance customer engagement and conversion rates.
2025-03-0422 minDigital Customer Journeys PodcastEcommerce Website Conversion Killers and How to fix them!Send us a textEcommerce Website Conversion Killers and How to fix them!In this episode, Femi Olajiga discusses the various conversion killers that can hinder e-commerce success. He explores critical areas such as the homepage, product pages, and shopping cart, identifying common pitfalls and offering actionable solutions to improve conversion rates. The conversation emphasizes the importance of user experience, effective navigation, and clear communication of policies to enhance customer trust and drive sales. Femi also highlights the significance of technical issues and brand storytelling in the overall conversion strategy.
2025-02-2438 minDigital Customer Journeys PodcastMaximise Your Website Leads With Conversion Rate OptimisationSend us a textMaximise Your Website Leads With Conversion Rate OptimisationIn this episode, Femi Olajiga discusses the common challenges faced in lead generation and provides actionable strategies to optimize various pages of a website, including the homepage, product/service pages, form pages, and blogs. He emphasizes the importance of A/B testing, simplifying navigation, enhancing user experience, and diversifying traffic acquisition channels to improve conversion rates and reduce costs. The conversation concludes with a call to action for businesses to implement these strategies for better lead generation and conversion o...
2025-02-2232 minDigital Customer Journeys PodcastBoost Your Website Conversions with Customer Journey Mapping!Send us a textBoost Your Website Conversions with Customer Journey Mapping!In this conversation, Femi Olajiga discusses the importance of mapping the customer journey to enhance website conversion rates. He shares insights from his personal experience as a customer and contrasts it with the perspective of a kitchen retailer. The discussion emphasises the need for internal brainstorming sessions involving cross-functional teams to gather insights and improve the customer journey. Femi highlights the significance of understanding customer pain points and the role of effective communication in optimising conversion rates.
2025-02-2023 minDigital Customer Journeys PodcastMaster Ecommerce Conversion Optimisation: Step-by-step training guideSend us a textMaster Ecommerce Conversion Optimisation: Step-by-step training guideIn this podcast, Femi Olajiga delves into the intricacies of conversion rate optimization (CRO) for e-commerce stores. He emphasises the importance of understanding traffic quality, unified keyword research, and the user experience on websites. The discussion covers various aspects of CRO, including engagement strategies, post-purchase optimisation, and common misconceptions in the industry. Femi also outlines a structured process for optimizing conversion rates and shares insights on how to effectively analyze and improve e-commerce websites.
2025-02-1849 minDigital Customer Journeys PodcastDon't get duped! key warning signs in cro agency to watch forSend us a textDon't get duped! key warning signs in cro agency to watch forIn this podcast episode, Femi Olajiga discusses the critical aspects of hiring a Conversion Rate Optimization (CRO) agency. He highlights the importance of understanding the digital customer journey and warns listeners about the potential pitfalls of working with unreliable CRO agencies. Femi emphasizes the need for a well-structured team, effective communication, and a strategic approach to CRO. He also compares the benefits of hiring an in-house CRO team versus an agency, advocating fo...
2025-02-1220 minDigital Customer Journeys PodcastDon't Get Duped! Key Warning Signs in CRO Agencies to Watch ForSend us a textSummaryIn this conversation, Femi Olajiga discusses the critical warning signs to look for when hiring a Conversion Rate Optimization (CRO) agency. He emphasizes the importance of understanding the agency's team structure, communication practices, strategic thinking, and professionalism. Olajiga also highlights the benefits of building an in-house CRO team over hiring an agency, advocating for a thorough vetting process to ensure the agency's expertise and capability.TakeawaysBeware of agencies that lack a solid team structure.Effective CRO requires a diverse skill set within the...
2025-02-1220 minDigital Customer Journeys PodcastSecrets to Boost Your Lead Generation Website Conversions!Send us a textSecrets to Boost Your Lead Generation Website Conversions!In this episode of the Digital Customer Journeys podcast, Femi Olajiga discusses the secrets to boosting lead generation and conversion rates for businesses. He emphasizes the importance of harnessing internal insights from sales teams, conducting thorough research, and utilizing qualitative analytics tools. Femi also highlights the significance of competitor analysis, optimizing form pages, and integrating email marketing strategies to enhance customer engagement and conversion rates. The conversation concludes with a call for collaboration among marketing teams to...
2025-02-1134 minDigital Customer Journeys PodcastCRO Audit: Boost Your Ecommerce Website Conversion RateSend us a textCRO Audit: Boost Your Ecommerce Website Conversion RateIn this episode, Femi Olajiga discusses the importance of conducting a conversion rate optimization (CRO) audit for e-commerce stores, particularly those using Shopify. He emphasises the need for a holistic approach that includes understanding customer behaviour, data integrity, user experience, and collaboration between different teams such as CRO and Google Ads. The conversation outlines a structured 90-day CRO audit process, detailing the steps involved in analysing data, implementing changes, and optimizing conversion rates effectively.
2025-02-0834 minDigital Customer Journeys PodcastCRO Audit: Boost Your Ecommerce Website Conversion RateSummaryIn this conversation, Femi Olajiga discusses the importance of conducting a conversion rate optimization (CRO) audit for e-commerce stores, particularly Shopify. He emphasizes the need for a holistic approach that includes understanding customer behavior through analytics, improving user experience, and collaborating with Google Ads teams. The conversation outlines a structured 90-day CRO process, focusing on data integrity, UX audits, and actionable strategies to boost conversions and revenue growth.TakeawaysEvery e-commerce store owner aims for at least three conversions per 100 visitors.CRO audits should focus on...
2025-02-0734 minDigital Customer Journeys PodcastCRO Audit: Boost Your Ecommerce Website Conversion RateSummaryIn this conversation, Femi Olajiga discusses the importance of conducting a conversion rate optimization (CRO) audit for e-commerce stores, particularly Shopify. He emphasizes the need for a holistic approach that includes understanding customer behavior through analytics, improving user experience, and collaborating with Google Ads teams. The conversation outlines a structured 90-day CRO process, focusing on data integrity, UX audits, and actionable strategies to boost conversions and revenue growth.TakeawaysEvery e-commerce store owner aims for at least three conversions per 100 visitors.CRO audits should focus on holistic business growth, not just A/B...
2025-02-0735 min
Digital Customer Journeys PodcastDigital Customer Journeys Podcast TrailerSend us a textThe Digital Customer Journeys Podcast, hosted by Femi Olajiga, aims to explore the fragmented nature of customer journeys across various channels. Femi, with a strong academic background and practical experience in marketing, seeks to educate non-marketing professionals about the importance of understanding the full customer journey. The podcast will feature solo episodes and occasional guests, focusing on actionable insights and avoiding fluff, targeting CFOs, business owners, and marketing professionals without formal marketing backgrounds.
2025-02-0505 min
My Blog » kuni3^Download PDF Lean Agile Marketing: How to Become Agile and Deliver Marketing Success by Femi Olajiga in EngLink To Download : https://ceo.gogolibraryebook.com/?book=0995746508 To Download or Read Lean Agile Marketing: How to Become Agile and Deliver Marketing Success by Femi Olajiga Available versions: EPUB, PDF, MOBI, DOC, Kindle, Audiobook, etc. Reading Lean Agile Marketing: How to Become Agile and Deliver Marketing Success Download Lean Agile Marketing: How to Become Agile and Deliver Marketing Success […]
2024-10-0500 min
The Hard Corps Marketing ShowThe Agile Marketing Transformation - Femi Olajiga - Hard Corps Marketing Show #199Agile marketing is a strategy that assists a cross-functional team’s productivity. Utilizing this strategy can help companies zero in on what they need to improve on.
An Agile Marketing Transformation Coach, Agile Digital Marketing Consultant, Author of Lean Agile Marketing, Founder and Managing Director of CX Conversion, Femi Olajiga, delves into the true purpose of agile marketing and how to utilize it in your company.
Takeaways:
Linking agile marketing information into business results starts with understanding what problem the team is trying to solve.
Agile is great in h...
2020-09-071h 44
The Digital Measure Show#013 - Agile Marketing Development and TeamsTwo episodes ago I had Femi Olajiga on the show to give us an intro on agile marketing and to share his experience and research in this field. On that episode he provided an overview of some agile methodologies, how he has seen organizations adopt these methodologies and the skill sets needed to be successful. Though I enjoyed our conversation, I had many more questions so I sought out a couple of veterans in the field to provide us with some perspective and to answer questions that the podcast listeners and I still have about agile marketing. David Stark...
2019-01-111h 03
The Digital Measure Show#013 - Agile Marketing Development and TeamsTwo episodes ago I had Femi Olajiga on the show to give us an intro on agile marketing and to share his experience and research in this field. On that episode he provided an overview of some agile methodologies, how he has seen organizations adopt these methodologies and the skill sets needed to be successful. Though I enjoyed our conversation, I had many more questions so I sought out a couple of veterans in the field to provide us with some perspective and to answer questions that the podcast listeners and I still have about agile marketing. David Stark...
2019-01-111h 03The Digital Measure Show#010 - Intro to Agile Marketing with Femi OlajigaOn this episode I had the pleasure of talking with Femi Olajiga, Agile Marketing Coach at CX Conversion and author of Lean Agile Marketing.Femi started his career in IT as a Network Engineer at Cisco and eventually made his way into digital marketing as a digital and conversion rate optimization analyst, eventually finding his way into Agile. After holding several positions across those disciplines, Femi decided to start his own practice at CX Conversion where he consults on various Agile and Digital Marketing services. Femi is here today to talk with us about Agile Marketing, share his...
2018-09-1453 minThe Digital Measure Show#010 - Intro to Agile Marketing with Femi OlajigaOn this episode I had the pleasure of talking with Femi Olajiga, Agile Marketing Coach at CX Conversion and author of Lean Agile Marketing.Femi started his career in IT as a Network Engineer at Cisco and eventually made his way into digital marketing as a digital and conversion rate optimization analyst, eventually finding his way into Agile. After holding several positions across those disciplines, Femi decided to start his own practice at CX Conversion where he consults on various Agile and Digital Marketing services. Femi is here today to talk with us about Agile Marketing, share his...
2018-09-1453 min