Shows
TGS Podcast#26 Jean Bonnenfant: Achieve Global Growth | Grow with the flowExpanding Into new markets? Most SaaS teams get it wrongScaling into multiple markets sounds exciting—until reality hits. We see most SaaS teams rush in without a solid foundation, leading to wasted resources, missed opportunities, and slow adoption. Already feeling the pressure? Come Join us for another podcast episode of Grow with the Flow where Ferdinand Goetzen and Clément Dumont sit down with Jean Bonnenfant, a serial growth leader for companies like Growth Tribe, Trezy, and currently Lleverage. Jean has trained over 5,000 professionals at companies like ING, Philips, and PWC...
2025-03-2547 min
TGS Podcast#24 Maxim Poulsen: How to Market an Underdog with Maxim Poulsen | Grow with the FlowLooking for a great underdog story? 👀 In this episode of Grow with the Flow, Ferdinand Goetzen and Clément Dumont sits down with Maxim Poulsen—a growth leader at Contrast who has also built a massive digital presence across multiple channels. If you’re not a big brand, don’t have a huge following, and feel like an underdog in your space—this episode is for you. LinkedIn isn’t just for influencers or established companies. With the right strategy, you can position yourself as a category leader. Inside this episode, we cover: ✅ Pivotal...
2025-02-2654 min
TGS Podcast#23 Justyna Ciecierska: Building B2B Marketing Waiting Rooms | Grow with the FlowDoes your marketing team still focus solely on generating MQLs?In the latest episode of Grow with the Flow, Joliene van Grieken and Ferdinand Goetzen sits down with Justyna, founder of The Marketing Waiting Room, Growth Mentor, and Lecturer at the Business School of Rotterdam.From leading growth teams to building her own thriving solopreneur business, Justyna has mastered the art of keeping marketing simple and effective. In this episode, we uncover:✅ How to discover your "marketing enemy" and use it to stand out✅ Whether MQLs really tell the full story behind success✅ What e...
2025-02-1853 min
Grow Your B2B SaaSS5E22 – How to grow your B2B SaaS to 10M ARR? Advice from 20 expertsAre you building a B2B SaaS andaiming to hit 10M ARR? Then this episode is a must-listen! In this podcast, we talk about how to scale a B2B SaaS business to 10 million in annual revenue (ARR). The episode includes tips from 20 experts in the field, offering useful advice for SaaS founders. Sponsored by Reditus, a platform that helpsmanage affiliate programs for B2B SaaS companies, this episode pulls together key lessons from earlier episodes to guide founders aiming for this big milestone.Key Timecodes(1:07) -Episode 1: Scaling beyond founder-led sales(2:17) -Episode 2: Building a sustainable SaaS business with...
2025-02-1335 min
TGS Podcast#22 Diane Wiredu: Cracking the Code of B2B SaaS Messaging with | Grow with the FlowEver struggled to make your B2B SaaS truly stand out? Messaging can make or break your ability to attract, convert, and retain customers. The sad part? Too many companies get it wrong. In this episode of Grow with the Flow, Clément Dumont and Ferdinand Goetzen sits down with Diane Wiredu, founder of Lion Words and one of the top B2B SaaS messaging experts, to break down how companies can achieve message-market fit, sharpen their positioning, and build brands that resonate,As always, we had a ton of fun c...
2025-02-111h 09
Grow Your B2B SaaSS5E21 – How to grow your B2B SaaS to 10K MRR? Advice from 20 expertsAre you building a B2B SaaS andaiming to hit 10K MRR? Then this episode is a must-listen! In this special episode, we’ve gathered insights from 20 experienced guests from Season 5 of the "Grow Your B2B SaaS" podcast. Each guest shares their top advice to help founders like you reach the crucial milestone of 10K MRR. Hosted by Joran Hofman, founder of Reditus, this episode is packed with practical strategies forscaling your SaaS business in a sustainable way. Get ready for a wealth of expert tips you won’t want to miss!Key Timecodes(0:00) - Ep...
2025-02-1130 min
TGS PodcastCan you Actually Generate B2B Demand in 2025? | TGS InternalCan your marketing team truly create demand?Join us for our first internal podcast with Ferdinand Goetzen, Joliene van Grieken, and Tobias Liebsch, where we dive deep into all things related to demand generation.As always, the team had a blast covering key topics, including:✅ Allocation of resources for effective demand generation✅ The power of "Category Entry Points" to sharpen your content marketing✅ The different types of demand and how to leverage them for B2B growth… and much more!Got burning questions? Let us know and we’ll tackle them in future episodes.Useful links👇Follow The...
2025-01-2939 min
TGS Podcast#21 Vincent Jong: Discovering the Secrets to Product & Sales AlignmentEver wondered how to bridge the gap between product and sales for explosive growth?In this episode of Grow with the Flow, Ferdinand Goetzen and Clément Dumont sit down with Vincent Jong, a serial entrepreneur, author of Product-Led Sales and CPO at Dealfront.From founding FunnelFox to leading product and growth teams at ZoomInfo and Dealfront, Vincent brings all of the insights you need to scale your PLS motion.In this episode, we also cover topics such as :✅ Why product leaders need a commercial mindset (and vice versa!)✅ The s...
2025-01-2150 min
TGS Podcast#20 Nathan Latka: Lessons from Building Startups and Investing in BootstrappersEver wondered what it's like managing a $145M fund?Join us in the latest episode of Grow with the Flow, where Ferdinand Goetzen and Clément Dumont sit down with Nathan Latka, a serial entrepreneur and founder of @founderpathAs always, we had a blast uncovering Nathan's journey, investment strategies, and, most importantly, what sets great founders apart from the rest.Within this episode, we also covered :✅ Nathan's journey to building wealth✅ The secrets behind Nathan's webinar playbook✅ The power of monumental marketing✅ How to master th...
2024-12-3137 min
The Big Exit ShowNavigating Acquisition and Growth Hurdles: Ferdinand Goetzen's Reveall JourneyIn this episode, hosts Johan and Anke dive into the intriguing journey of Ferdinand Goetzen and his company Reveall. Ferdinand discusses the rapid growth, acquisition challenges, and strategic pivots that shaped the company over a short two-year period. From acquiring initial technology to adapting amid market volatility and eventually securing an acquisition, Ferdinand shares valuable insights on the dynamics of startup growth, fundraising difficulties, and the critical role of transparency and team morale in navigating these challenges. This episode offers a comprehensive look at the complexities of entrepreneurship and the importance of strategic decision-making in the path to a...
2024-12-1949 min
TGS Podcast#019 Leah Tharin: Gary from Sales & Growth (PLG) OpsDoes Gary from sales screw over your company's growth? Join us in the latest episode of Grow with the Flow, where Ferdinand Goetzen and Clement Dumont sit down with Leah Tharin, a serial Growth exec and advisor for companies like Paddle, NorthOne, and Toggl.We had tons of fun learning more about who Leah really is, how she became so good at growth, and why Gary from sales seems to be such a problem for PLG companies out there. Within this episode, we also covered :✅ How to unlock PLG within your en...
2024-12-171h 00
TGS Podcast#018 Stefan Smulders: Nailing Linkedin Automations$10M ARR, one pivotal LinkedIn strategy, and countless failures.Stefan Smulders faced the odds, pivoted, and built Expandi.io into a $10M ARR powerhouse.But how can you do it too?Join us in the latest episode of Grow with the Flow, where Ferdinand Goetzen and Clement Dumont sit down with Stefan Smulders, co-founder and Chief Strategy Officer at Expandi.Over the years, Stefan failed with multiple ventures before making a critical pivot that led to the creation of Expandi.io. He shares eye-opening insights from being deep in the LinkedIn trenches.Within...
2024-12-031h 02
TGS Podcast#016 April Dunford: Obviously Awesome B2B PositioningWant to know how to make an obviously awesome positioning? Join us in the newest episode of Grow with the Flow where Clément Dumont and Ferdinand Goetzen had the chance to speak with April Dunford, author of the best-selling book Obviously Awesome.April will take us deep into her 25 years of experience leading marketing, product, and sales teams while helping over 200 companies, including Google, IBM, Postman, and Epic Games to ace their positioning. Within the episode we covered various topics including✅ The Positioning Pillars for successful B2B positioning ✅...
2024-11-191h 11
TGS Podcast#014 Wes Bush: The Godfather of PLG Earning Over $1B in Self-Recuring RevenueIs product-led growth (PLG) the right motion for your SaaS? Find the answer in the newest episode of Grow with the Flow, where Ferdinand Goetzen and Georgi Furnadzhiev interview Wes Bush, the godfather of PLG (product-led growth), 2x book writer and founder of ProductLed. Within this episode, we learned a lot from Wes including how he applies his knowledge from historical books and what's his approach for creating a lean 7-man team that drives revenue. Within the episode, we also covered various topics, including: ✅ Freemium vs Free-trial ✅ ProductLed's business mode...
2024-11-0549 min
Grow Your B2B SaaSS5E2 - Building a Sustainable SaaS Business: Key Strategies for Long-Term Growth With Ferdinand GoetzenIn the B2B SaaS world, achieving sustainable growth is no small feat. It involves more than just capturing quick wins; it requires a well-thought-out strategy that ensures long-term success. In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman sat down live with Ferdinand Goetzen, a founding partner at the Growth Syndicate, at the B2B Rocks SaaS event in Paris, where Ferdinand shared his key tips for building a strong SaaS business and offered valuable insights into this complex process.
Key Timecodes
(0:56) - Building a Sustainable SaaS Business
(1:26) - Defining...
2024-10-0136 min
saas.unboundRepeatable processes in SaaS for sustainable growth with Ferdinand Goetzen @The Growth Syndicatesaas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #43, Anna Nadeina talks with Ferdinand, Founding Partner at The Growth Syndicate, helping b2b founders and professionals achieve sustainable growth.The Growth Syndicate - https://www.thegrowthsyndicate.com/ Ferdinand Goetzen - https://www.linkedin.com/in/ferdinandgoetzen/ Subscribe to our channel to be the first to see the interviews that we publish twice a week...
2024-08-0847 min
The SaaSiest Podcast119. Ferdinand Goetzen, CEO, Reveall - Selling your early stage SaaS!In this episode, we speak with Ferdinand Goetzen, CEO, Reveall, the product management platform that helps teams create better alignment between their product strategy and operations.
We talked with Ferdinand about what it feels like to sell an early-stage SaaS startup. We are particularly looking into the steps leading to this decision and the emotional aspect of them:
- What are the real driving factors to sell a business?
- How do you know when the timing is right?
- How do you prepare the team for a process of this kind? And f...
2023-12-2747 minThe SaaSiest Podcast119. Ferdinand Goetzen, CEO, Reveall - Selling your early stage SaaS!In this episode, we speak with Ferdinand Goetzen, CEO, Reveall, the product management platform that helps teams create better alignment between their product strategy and operations.
We talked with Ferdinand about what it feels like to sell an early-stage SaaS startup. We are particularly looking into the steps leading to this decision and the emotional aspect of them:
- What are the real driving factors to sell a business?
- How do you know when the timing is right?
- How do you prepare the team for a process of this kind? And f...
2023-12-2747 min
Future Fuzz - The Digital Marketing PodcastEP.54 - Ferdinand Goetzen - Product led sales and dark funnel marketingThis time Justin talks to Ferdinand Goetzen - a customer insights expert. They discuss dark funnel marketing and the art of understanding the part of the buyer journey before a potential client engages with your marketing or sales channels. They also discuss product-led sales, understanding which product users should be targeted for conversion, and how to target to close deals and upsell.
About Ferdinand:
Ferdinand Goetzen is the CEO & Co-Founder of Reveall, an AI-powered customer insights platform that helps product teams. He has spent the better part of the last decade supporting teams at the inte...
2023-11-1732 min
Product StoriesHow to make customer feedback accessibleVideo Summary: Are you overwhelmed with customer feedback? Do you want to know how to structure user research and distill the right insights? Today’s guest is Ferdinand Goetzen, Co-Founder and CEO of Reveall, an all-in-one customer insights platform. Ferdinand guides listeners through his framework for gathering data, structuring and interpreting it, distilling and validating the […]
2022-08-0442 minProduct StoriesHow to make customer feedback accessibleSummary: Are you overwhelmed with customer feedback? Do you want to know how to structure user research and distill the right insights? Today’s guest is Ferdinand Goetzen, Co-Founder and CEO of Reveall, an all-in-one customer insights platform. Ferdinand guides listeners through his framework for gathering data, structuring and interpreting it, distilling and validating the right […]
2022-08-0442 minProduct StoriesHow to make customer feedback accessibleVideo Summary: Are you overwhelmed with customer feedback? Do you want to know how to structure user research and distill the right insights? Today’s guest is Ferdinand Goetzen, Co-Founder and CEO of Reveall, an all-in-one customer insights platform. Ferdinand guides listeners through his framework for gathering data, structuring and interpreting it, distilling and validating the […]
2022-08-0442 min
Awkward Silences#98 - Customer-Centricity in Practice with Ferdinand Goetzen of ReveallLet’s face it… most companies these days say they are customer-centric, but the reality just doesn’t bear that out. Because in order to be truly center-centric (or even “customer-obsessed”), you need to obsessively (i.e. continuously) gather and use customer insights.Ferdinand Goetzen, CEO and Co-Founder of Reveall, joins us to explain how teams can start actually centering their customers by adopting certain practices that will help you collect, analyze, and interpret customer insights on a regular basis.In this episode:How to gather and use customer insightsActive vs passive dataMaking the most of yo...
2022-07-2135 min
TheySaid: Real Strategies for Customer SuccessBuild the Product Your Customers Want Using VOC DataWith a background in Marketing & Growth at companies like Hubs, Recruitee, and Growth Tribe Academy, Ferdinand Goetzen, now CEO & Co-founder at Reveall, has a natural orientation to use Voice of Customer data to make product decisions. That’s why in this episode of the Nuffsaid podcast, he explains his philosophy on how to build the best product possible.
2022-06-2828 min
UI Breakfast: UI/UX Design and Product StrategyBDTP. Web Copy for SaaS with Ekaterina HowardToday we have another episode of Better Done Than Perfect. Listen in as we talk with Ekaterina Howard, a conversion copywriter and strategist. You'll learn about common SaaS copywriting crimes, how to be consistent with your messaging, how to research for the voice of the customer, how to utilize long-form content, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesekaterinahoward.com — Ekaterina’s consulting websiteFinding the Right Message — a book by Jennifer HaviceThe Mom Test — a book by Rob FitzpatrickHannah Shamji’s YouTube channel — customer sur...
2022-02-1228 min
Better Done Than PerfectWeb Copy for SaaS with Ekaterina HowardIs copy more important than design for our SaaS businesses? In this episode, we talk to Ekaterina Howard, a conversion copywriter and strategist. You'll learn about common SaaS copywriting crimes, how to be consistent with your messaging, how to research for the voice of the customer, how to utilize long-form content, and more.Visit our website for the detailed episode recap with key learnings.ekaterinahoward.com — Ekaterina’s consulting websiteFinding the Right Message — a book by Jennifer HaviceThe Mom Test — a book by Rob FitzpatrickHannah Shamji’s YouTube channel — customer survey teardownsCoda — a great example of homepage copyH...
2022-02-1228 min
What's New With AdvertisingHow Eating Your Own Dog Food Leads to Converting 2% to 16%In this episode, we've discussed how Max used his own platform to convert more users. Obviously, eating your own dog food means using your own product to improve the product. But to improve marketing and sales, that was a new concept for me too.
In this episode, we've discussed:
Pop's SEO strategy & ContentPaid MarketingHow using his own app helped to convert more?Should there be more friction on the landing page?How to think different?
Max admires:
Ferdinand Goetzen as a Growth MarketerHates asking folks who push unsubscribe to re-subscribe (more in the podcast...
2020-08-1320 min
Full-Funnel B2B Marketing ShowEpisode 14. How to build a killer marketing team with Jorn VanysackerNever miss a new episode: https://sendfox.com/lp/mnyll3In this episode you'll learn:* The "symptoms" of high-quality lead* Triggers that show it’s the right time to suggest lead to schedule a product demo? * The process behind killer sales calls* What are the right questions to ask during a discovery call to move lead closer to accepting the deal?* How to finish the product demo to close successfully most of your calls?* How to close "I need time to think" leads* Juraj's favorite lead generation toolsMo...
2020-04-1436 min
The Breakout Growth PodcastB2B Platform Growth: How 3D Hubs Connects Engineers to a Global Network of On-Demand ManufacturersIn this episode of The Breakout Growth Podcast, Sean Ellis interviews Ferdinand Goetzen, Director of Marketing and Growth at 3D Hubs, a B2B platform that connects engineers to a global network of on-demand manufacturers. 3D Hubs was founded in Amsterdam in 2013 and since that time the platform has helped engineers produce more than 4 million parts. In the interview, Ferdinand shares his insights into what is driving 3D Hubs’ breakout growth. He covers a broad range of topics including:Why the $12 trillion manufacturing market was ripe for disruptionHow 3D Hubs offers an a...
2020-01-3050 min
Full-Funnel B2B Marketing ShowEpisode 7. System B2B growth marketing with Ferdinand GoetzenListen to all episodes and subscribe to the System B2B Marketing show on your favorite platform here: https://getleado.com/the-system-b2b-marketing-show/ What will you do if your client/employer will hire you to grow the business from $100k to $500k in MRR? How would you define the marketing strategy?The common process is: (read the detailed guide here: https://www.linkedin.com/pulse/b2b-marketing-strategy-framework-step-guide-andrei-zinkevich/)1. Market segmentation and prioritization2. Ideal customer profile3. Competitor's analysis4. Positioning and unique selling proposition5. Customer journey 6. Channels7. Goals and...
2018-11-2636 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastQ&A – Part 2I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel...
2018-09-1825 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastBuilding a Marketing Team for Growth with Ferdinand GoetzenI've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel...
2018-05-1550 min
Agile Marketing Interviews | Agile Marketing Blog - Home of Marketing Agility PodcastFerdinand Goetzen of Recruitee on Applying Agile to Growth
In this session we’re thrilled to be joined by Ferdinand Goetzen who serves as the head of growth at Recruitee. Ferdinand is based in the Netherlands but came up working for a number of companies across Europe including The Growth Tribe Academy. In this session, he speaks about how his Agile journey was inspired by The Lean Startup and our good friend Eric Reis. Today his focus is on fueling growth through experiments and testing that are coordinated with both product and marketing teams. Listen in to learn about:
How Recruitee has adopted some of the st...
2018-03-2600 minAgile Marketing Blog – Home of Marketing Agility PodcastFerdinand Goetzen of Recruitee on Applying Agile to Growth
In this session we’re thrilled to be joined by Ferdinand Goetzen who serves as the head of growth at Recruitee. Ferdinand is based in the Netherlands but came up working for a number of companies across Europe including The Growth Tribe Academy. In this session, he speaks about how his Agile journey was inspired by The Lean Startup and our good friend Eric Reis. Today his focus is on fueling growth through experiments and testing that are coordinated with both product and marketing teams. Listen in to learn about:
How Recruitee has adopted some of the st...
2018-03-2600 min2018-03-2600 min
SaaS InsiderFerdinand Goetzen on Growth Marketing and ExperimentationWhat is growth marketing? How can you meet KPIs without compromising product quality or customer experience? What is the difference between performance marketing and experimentation? How to make the most out of your experimentation? About Ferdinand Goetzen Ferdinand Goetzen is the head of growth at Recruitee, which provides companies with an all in one tool for managing and streamlining their entire recruitment process. It is one of the fastest growing SaaS startups in the Netherlands and has the goal of expanding to the entire European continent. Ferdinand has been working in various forms of marketing an...
2018-01-0249 min
Everything is AwesomeEverything is Awesome Episode 65 - Fiji Has Some Dope WaterThis week we don't have one, but TWO interviews! First, we chat with Dan Tha Jeweler about being a musician and his new album that released on April 20th (2017) called Fijis & Forties. Next, we talk to Ferdinand Goetzen or Ferdi for short. He's a traveler, blogger, adventures, and has been to over 50 countries. He blogs about his travels with the message: You don't have to be rich to have a rich life.
We've relaunched our Patreon! Instead of running multiple services to collect pledges for the things we do, we combined everything into ONE location. This will al...
2017-04-261h 11