Shows
Luces en la OscuridadNOVEDADES DEL GRUPO FIDELITASRubén Puga, presidente y fundador de Grupo Fidelitas & Company. En el cruce entre creatividad, patrimonio cultural y estrategia financiera, el Grupo Fidelitas & Company ha logrado una síntesis innovadora. Nuestro próximo invitado nos ayudará a comprender la visión y el funcionamiento de esta destacada organización, que se posiciona como un referente en la articulación entre el arte, la cultura y el mundo de las finanzas.
2025-07-1906 min
Luces en la OscuridadNOVEDADES DEL GRUPO FIDELITAS. - Episodio exclusivo para mecenasAgradece a este podcast tantas horas de entretenimiento y disfruta de episodios exclusivos como éste. ¡Apóyale en iVoox! Rubén Puga, presidente y fundador de Grupo Fidelitas & Company. En el cruce entre creatividad, patrimonio cultural y estrategia financiera, el Grupo Fidelitas & Company ha logrado una síntesis innovadora. Nuestro próximo invitado nos ayudará a comprender la visión y el funcionamiento de esta destacada organización, que se posiciona como un referente en la articulación entre el arte, la cultura y el mundo de las finanzas.Escucha este episodio completo y accede a todo el contenido exclusivo...
2025-07-1903 min
Luces en la oscuridadNOVEDADES DEL GRUPO FIDELITAS. - Episodio exclusivo para mecenasAgradece a este podcast tantas horas de entretenimiento y disfruta de episodios exclusivos como éste. ¡Apóyale en iVoox! Rubén Puga, presidente y fundador de Grupo Fidelitas & Company. En el cruce entre creatividad, patrimonio cultural y estrategia financiera, el Grupo Fidelitas & Company ha logrado una síntesis innovadora. Nuestro próximo invitado nos ayudará a comprender la visión y el funcionamiento de esta destacada organización, que se posiciona como un referente en la articulación entre el arte, la cultura y el mundo de las finanzas.Escucha este episodio completo y accede a todo el contenido exclusivo...
2025-07-1906 min
Vipcast podcast powered by Media1Kurucz Dániel: Mindenkit be kellene engedni a Kormányinfóra – Exkluzív interjú a Köztér alapítójával, a Fidelitas volt budapesti elnökével
Kurucz Dániel, a Köztér című műsor alapítója volt a Media1 podcast- és rádióműsorában Szalay Dániel vendége.
Kurucz Dániel, a Köztér alapítója, a Fidelitas volt budapesti elnöke interjút ad a Media1-nek
A beszélgetés során számos izgalmas, sokakat érintő témáról esett szó, többek között:
Fideszes múlt: Kurucz Dániel korábban a Fidelitas budapesti elnöke volt, és dolgozott a Miniszterelnökségen is. Hogy került a Fidesz ifjúsági szervezetéhez, mi...
2025-04-0300 min
Costa Rica Business NewsUniversidad Fidélitas Hosts Engineering and Architecture Job Fair with 1,500 Positions Today🌟✨ Exciting Job Fair Alert! ✨🌟
Join us at Universidad Fidélitas today, 04 July 2024, for an amazing opportunity with 1,500 job openings in engineering and architecture! 🏛️👷♀️👷♂️
📅 When: 9 AM - 6 PM
📍 Where: San Pedro, San José
Don't miss your chance to connect with top companies and jumpstart your career! 💼🚀
🔗 More info: https://ticosland.com/universidad-fidelitas-hosts-engineering-and-architecture-job-fair-with-1500-positions-today/
#JobFair #Engineering #Architecture #CareerOpportunities #CostaRica #UniversidadFidélitas
2024-07-0403 min
Wine Time Fridays Podcast172 - Washington Wine Month Kicks Off with Red Mountain Icon, Fidélitas winemaker, Charlie HoppesIn today’s episode, Shelley and Phil sit down with Red Mountain icon, Charlie Hoppes, the founder and winemaker at Fidélitas. Fidélitas is faithful to Bordeaux grape varietals, loyal to modern craft winemaking, and true to Red Mountain. This episode kicks off the second Washington Wine Month. 3 out of our 4 episodes this month are featuring wines from Red Mountain, a tiny little AVA with a big voice! Get ready to learn today as Charlie is taking us to school! #HappyFriday! #ItsWineTime! #Cheersing #MesoTerroir #ItsTraditionNow #WineBossWines featured this episode:2020 Fidélitas Red Mount...
2023-08-041h 33
Lion's Share Marketing PodcastQ4 Marketing Deep Dive - EP 126Q4 Marketing Deep Dive In Episode 126 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the latest news: Facebook introduces Make-A-Video, an AI tool that generates videos from text. They talk about what this tool will provide marketing teams, and Jon shares why he’s not worried that AI will steal jobs from creatives. Then Tyler introduces Nate Lagos, Director of Growth Marketing at Original Grain. In their conversation, Tyler and Nate have a Quarter 4 marketing deep dive. They talk about marketing strategies for the holiday shopping season, standing out from the crowd during Black Friday, and increasing the l...
2022-11-0435 minLion's Share Marketing PodcastExplosive Retention Marketing Strategies - EP 125Explosive Retention Marketing Strategies In Episode 125 of the Lion’s Share Marketing Podcast, Tyler and Jon talk about the latest news: direct-to-consumer brands can now buy ads on Amazon that drive traffic to the brand’s website. They discuss the potential benefits that this has for brands, like helping to guide buyers to your website. Then Tyler introduces this episode’s guest: Curt Staubach, Director of Marketing at True Shot Gun Club. In their conversation, Tyler and Curt talk about retention marketing strategies used at True Shot Gun Club and how they built an email list with more than 10 million subscribers...
2022-10-0534 minLion's Share Marketing PodcastTaking A Beverage Brand From 0 To 1 - EP 124In Episode 124 of the Lion’s Share Marketing Podcast, Tyler and Jon talk about the latest news: Adobe acquires Figma for $20 billion. They discuss this acquisition's massive benefits to creatives and forecast what the coming years will hold for Figma. Then Tyler introduces this episode’s guest, Doug Allan, founder of Calm Moment. Calm Moment is a CBD-infused beverage brand that hit markets this summer, focused on producing the highest quality CBD beverage in the world. In their conversation, Tyler and Doug talk about the challenges of starting a beverage brand during a recession, how to take a product from 0 to 1...
2022-09-2246 minLion's Share Marketing PodcastStrengthening Community & Fan Loyalty Through TBLStrengthening Community & Fan Loyalty Through TBL with David Magley In Episode 121 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Fidelitas’ purchase of the San Diego Sharks. Listen as Tyler and Jon explain the design overhaul, from a new website to the team colors and fan experience. Then Tyler introduces David Magley, former NBA player and current President of The Basketball League. During his interview, David explains the core differences between TBL and the minor league, what makes TBL players so special, and why these teams are so sustainable—more so than some pro teams. He discusses what, across t...
2022-04-2141 min
Secrets To Scaling Your Ecommerce BrandEp 286: The Winners, Losers And Lessons Learnt From 2021 With Tyler Sickmeyer, FidelitasSend us a textWin or lose, there are lessons to learn. We don’t have all the time in the world to make mistakes so it’s better to learn from others' experiences.In this episode, Fidelitas Development CEO and Lion’s Share Marketing Podcast Host Tyler Sickmeyer talks about who's winning and who's losing in 2021 and the big difference between them. He also shares specific ad platforms that you may not have thought of in your e-commerce journey.Listen up, there’s a ton to get out of this one.
2022-01-1429 minLion's Share Marketing PodcastEvolving Into A Global Brand with Shiri Hellmann - EP 111Evolving Into A Global Brand with Shiri Hellmann In Episode 111 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the breaking news that Bronto, an email marketing software, coming to an end in May of 2022. They discuss how Bronto was overtaken with other options due to the overcrowding of the email marketing space. They commented that market leaders can never become too attached to their software. Tyler and Jon also mention that the team at Fidelitas are more than happy to help with migrating over from Bronto to any other platform. (See FidelitasDevelopment.com for details) Then Tyler in...
2021-03-1838 minLion's Share Marketing PodcastBridging the Gap Between Native Mobile Apps and The Web - EP 110Bridging the Gap Between Native Mobile Apps and The Web In Episode 110 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Google’s commitment to removing third-party cookies. While the moves do limit cookies, it merely ensures that Google is no longer making new technology to track people on a personal level. Tyler and Jon discuss this step towards balancing the privacy of the consumer with appeasing advertisers on Google. They recognize that the overarching issue of the balance between privacy and ads is rooted in outdated telecommunication rules written before modern technology. Then, Tyler introduces Stephanie Cox, VP of...
2021-03-101h 00
The BK Show PodcastTyler Sickmeyer — Fidelitas DevelopmentTyler is the founder of Fidelitas Development and host of The Lion's Share Marketing PodcastLinks MentionedTheBKShow.comFidelitasDevelopment.comTylerSickmeyer.comLion's Share Marketing PodcastTyler's TwitterLearn Ecommerce Email Marketing with Episode #28 guest, Chase Dimond — LearnWithChase.comCheck out Ezra Firestone's World Class course via my partner link — LearnWithEzra.comBenKnegendorf.com/bonjoro — Build better relationships with your customers by sending thank you videos directly from you, the founder, post purchaseBenKnegendorf.comWant to pick Ben's brain? Book a 15-minute call!Join The BK Show's newsletterFollow Ben on TwitterFollow The BK Show on FacebookFollow The BK Show on InstagramSubscribe to The BK Show...
2021-03-031h 21Lion's Share Marketing PodcastRevolutionizing Brand Growth with AI Technology from Vizit - EP 109Revolutionizing Brand Growth with AI Technology from Vizit In episode 109 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the hits and misses of this year's Super Bowl ads. While Tyler and Jon praised Bud Light’s seltzer ad and Uber Eats’ Wayne’s World commercial, the two discussed the shortcomings of Toyota’s Paralympic ad with low brand recall and Oatly’s bizarre jingle. The pair agreed that this year’s ads had more winners than losers, but only if marketers can ensure brand recall and map out logical next steps for viewers in their journey to purchase. Then...
2021-02-1947 minLion's Share Marketing PodcastAmazon Business Strategy Insights with Isaac Kuhlman - EP 108Amazon Business Strategy Insights with Isaac Kuhlman - EP 108 In Episode 108 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the latest news on Robinhood's brand crisis and how they have been taking a huge beating. In short: Robinhood didn't have a bad crisis communications plan, it just didn't have a plan, period. Tyler then goes on to introduce Isaac Kuhlman, an Amazon coach. Isaac talks about how he got into the business of working with Amazon and how his strategy comes from taking complicated things and making them simple. Isaac explains his tips and tricks on how to...
2021-02-1039 minLion's Share Marketing PodcastGrooming Your Brand for eCommerce Success with Scotch Porter's Calvin Quallis - EP 107Grooming Your Brand for eCommerce Success with Scotch Porter's Calvin Quallis - EP 107 In Episode 107 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the dispute between Australian Parliament and Google over a recent bill that would require Google to pay publications. The search engine has threatened Australia with pulling their services completely if further negotiations are not held. Tyler and Jon weigh the benefits of maintaining Google services in Australia with the losses the company will have to take if the bill is passed. Then Tyler introduces Calvin Quallis, the founder of Scotch Porter. Calvin details his jou...
2021-01-2731 minLion's Share Marketing PodcastEffective Retail Marketing Strategies to Adopt with Black Diamond Equipment - EP 106Effective Retail Marketing Strategies to Adopt with Black Diamond Equipment In Episode 106 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the start to 2021 and the recent decision from social media channels to ban Donald Trump from their platforms. They delve further into the rights of social media platforms as private companies, and how this fully allows bans and censorship through their terms of service. The two go on to discuss the risks of rented channels versus owned channels, and which is best for building an audience. (Spoiler: the answer is ALWAYS owned channels.) Then Devin Gillette, the Dir...
2021-01-2037 minLion's Share Marketing PodcastEP 105: The Pulse of the Ad Industry with American Advertising Federation President Steve PachecoEP 105: The Pulse of the Ad Industry with American Advertising Federation President Steve Pacheco In Episode 105 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss disagreements between tech leaders Facebook and Apple regarding Apple’s new privacy changes, as well as the impact of those changes on small businesses. They discuss the privacy changes' effects on marketers with mobile marketing campaigns and data linked to individuals. Then Tyler introduces Steve Pacheco, the President and CEO of the American Advertising Federation (AAF). Pacheco dishes on his career path that lead him to the AAF and what drove him to his...
2021-01-121h 01Lion's Share Marketing PodcastEP 104: Igniting Your Marketing Strategy with Duraflame's Daniel MoznettEP 104: Igniting Your Marketing Strategy with Duraflame's Daniel Moznett In episode 104 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss their marketing predictions for 2021. The pandemic has inevitably dominated 2020, shaping eCommerce and changing consumer behaviors. Tyler and Jon go on to explain how user experience, personalization, and companies focused on selling health and happiness will continue to grow in importance and succeed in the following year. Drink in hand, preferably Proper Irish Whiskey or Templeton Rye, Tyler invites guest Daniel Moznett, the Director of Marketing at Duraflame, for a virtual happy hour to discuss marketing strategies. Focused on bri...
2020-12-2348 minLion's Share Marketing PodcastEP 103: Last Mile Fulfillment Strategies with Brittain LaddEP 103: Last Mile Fulfillment Strategies with Brittain Ladd In Episode 103 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss TikTok & Samsung’s recent partnership in which you can now stream and navigate through the app on your Samsung Smart TV in Europe. They go on to explain that Samsung is trying to capitalize on TikTok’s success by allowing its users to experience the already addicting app on a larger screen. Marketers now have a huge opportunity (literally!) to leverage their TikTok ads on TV. Then Tyler introduces Brittain Ladd, Chief Marketing Officer & Supply Chain Manager for Pulse Integr...
2020-12-1840 minLion's Share Marketing PodcastEP 102: How the Pandemic Is Influencing the Podcast IndustryEP 102: How the Pandemic Is Influencing the Podcast Industry In Episode 102 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Facebook’s new customer relation management startup called Kustomer. The two explain that this investment centralizes customer interactions across Facebook's various platforms into one interaction. This transition will be a seamless transition for customers, providing a more cohesive experience. Then Tyler introduces Cole Raven, the Co-Founder of Podchaser. Cole explains Podchaser as an IMDB or Rotten Tomatoes for podcasts, so listeners or PR firms can better understand each podcasts’s audience size and discover more niche podcasts. In this pod...
2020-12-0832 minLion's Share Marketing PodcastEP 101: Homerun eCommerce Strategies with Dugout MugsEP 101: Homerun eCommerce Strategies with Dugout Mugs In Episode 101 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss shoppable commerce and the influence that in-app purchases have on gaining customers. They explain how the ads that include in-app purchases have the unique ability to draw in impulse buyers by eliminating the typical steps of eCommerce journey to purchase. Then Tyler introduces Nate Lagos, Chief Marketing Officer at Dugout Mugs. Nate explains his role at the company, as well as the company’s origin story unique product offering. He discusses the role that Facebook ads have played in their succes...
2020-11-2433 minLion's Share Marketing PodcastEP 100: 10 Insightful Tips from Top Marketing LeadersEP 100: 10 Insightful Tips from Top Marketing Leaders In episode 100 of the Lion’s Share Marketing Podcast, Tyler looks back on some of our favorite guests that have come on the show. Some of the most important key takeaways offer critical insights and strategies for marketing leaders and remain timely to this day. Each featured guest gives away some words of wisdom for listeners to remember in the form of Tyler's "One Thing" question. This episode features ten of our favorite guests and their "One Thing" answers in an abbreviated episode as Tyler, Jon, and the LSMP team keep it simple for l...
2020-11-0531 minLion's Share Marketing PodcastEP 99: Integrating Sales and Marketing Strategies with Showpad's Russell WurthEP 99: Integrating Sales and Marketing Strategies with Showpad's Russell Wurth In Episode 99 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the removal of Facebook’s 20% text limits on ad images. They explain that the more text that’s displayed on an ad, the fewer people Facebook will show it to. Tyler and Jon discuss how with fewer rules in place, ad creators have more opportunities to be creative. Then, Tyler and Jon go on to discuss the launch of LinkedIn Stories, which creates a significant opportunity for savvy B2B marketers, recruiters, and job seekers. Then Tyler introd...
2020-09-3027 minLion's Share Marketing PodcastEP 98: Video Marketing Tips and Tricks with Daniel GlickmanEP 98: Video Marketing Tips and Tricks with Daniel Glickman In Episode 98 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the new ad limit that Facebook is set to impose in February. As Facebook continues to revamp their ad platform, businesses will be sorted into various groups spending on their previous ad budget, which will result in a set number of ad variants that marketing leaders will be allowed to utilize at any given time. Tyler and Jon discuss how this will affect marketing agencies. The two also brought up the question about how dynamic ads will be co...
2020-09-1835 minLion's Share Marketing PodcastEP 97: Demand Gen Hacks and More with Sendoso's Daniel FrohnenEP 97: Demand Gen Hacks and More with Sendoso's Daniel Frohnen In Episode 97 of The Lion’s Share Marketing Podcast, Tyler and Jon start by discussing the launch of Walmart+. This new Walmart offering will compete with Amazon in the fast delivery and convenience market. The service will come with a $98 annual subscription fee, coming in $21 lower than Amazon’s (albeit with far less features). Jon and Tyler agree that Walmart+ could be a game-changer for rural areas, and provide more targeted marketing opportunities for Walmart's third party sellers and flagship brands alike. Next, Tyler talks with Daniel Frohnen, the Chief Marketi...
2020-09-1031 min
808 Podcast#500 Earl Ameen - Fidelitas Opportunity PlatformEarl the CEO of Fidelitas Opportunity Platform tells you how to make your business more viable, attractive and less risky to Investors.
You can check him out at http://www.FidelitasPlatform.com/
2020-09-0809 minLion's Share Marketing PodcastEP 96: eCommerce Marketing Strategies with American Outdoor Brands’ Jonathan SteffensEP 96: eCommerce Marketing Strategies with American Outdoor Brands’ Jonathan Steffens In Episode 96 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Facebook’s new tool for small to businesses and creators to conduct and host paid online events through Facebook. The Online Event tool is free for the first year. Facebook is launching this to aid SMBs during the pandemic since the majority of Facebook’s revenue comes from smaller brands. This could be a game-changer if Facebook executes it correctly. Jon and Tyler agree that when there’s a new feature available within a strong platform like Facebook...
2020-08-2741 minLion's Share Marketing PodcastEP 96: eCommerce Marketing Strategies with American Outdoor Brands’ Jonathan SteffensEP 96: eCommerce Marketing Strategies with American Outdoor Brands’ Jonathan Steffens In Episode 96 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Facebook’s new tool for small to businesses and creators to conduct and host paid online events through Facebook. The Online Event tool is free for the first year. Facebook is launching this to aid SMBs during the pandemic since the majority of Facebook’s revenue comes from smaller brands. This could be a game-changer if Facebook executes it correctly. Jon and Tyler agree that when there’s a new feature available within a strong platform like Facebook...
2020-08-2641 minLion's Share Marketing PodcastEP 95: Marketing a Telehealth Brand During a PandemicEP 95: Marketing a Telehealth Brand During a Pandemic In Episode 95 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss how Microsoft is continuing to pursue the purchase of TikTok. Due to security concerns, TikTok is facing a ban in the United States if its parent company, ByteDance, doesn't liquidate to an American firm. Not only would this impact ByteDance, the parent company of TikTok, but also the companies who have invested their marketing in TikTok. Jon and Tyler agree that marketing leaders must invest in owned channels like email and SMS no matter how tempting it can be to...
2020-08-1335 minLion's Share Marketing PodcastEP 94: The BigCommerce IPO and other eCommerce TrendsEP 94: The BigCommerce IPO and other eCommerce Trends In Episode 94 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss how Disney’s Hulu is launching a self-service platform that will make it easier for smaller advertisers to buy ads on its platform. The program is in beta currently and the waitlist to participate is available. Jon and Tyler agree that creativity, great storytelling, and messaging are key elements for advertisers of all sizes on Hulu, but especially those with smaller budgets dipping their toes into the platform for the first time. Next, Tyler introduces Rick Watson, the Founder and C...
2020-08-0451 minLion's Share Marketing PodcastEP 93: Navigating the New Normal in eCommerce MarketingEP 93: Navigating the New Normal in eCommerce Marketing In Episode 93 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss TikTok’s new self-serve advertising platform and how it may benefit marketing leaders. They go on to cover TikTok's ongoing data privacy issues and Tyler advises that if marketers have the resources to try out TikTok's ad platform, it's not the worst bet out there. Next, Tyler introduces Patrick Moran, a marketing leader with experience at a wide variety of household brands including Netflix and Spotify. Patrick dishes on the commonalities between the different brands and how companies need to e...
2020-07-1839 minLion's Share Marketing PodcastEP 92: Mastering the Customer Experience with Bridgestone’s Tim CreedEP 92: Mastering the Customer Experience with Bridgestone’s Tim Creed In Episode 92 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss how Pinterest is developing a new advertising model that will split revenue with creators. Tastemade was the first to sign on for the pilot run. Jon and Tyler believe that while Pinterest is growing popular as a social media platform, it will have to learn how to close the gap compared to Facebook advertising campaigns. Next, Tyler introduces Tim Creed, the Director of eCommerce at Bridgestone Americas. Tim explains the process and appeal for customers to purchase tires...
2020-07-1242 minLion's Share Marketing PodcastEP 91: Building a Successful DTC Brand with BeardBrand’s Eric BandholzEP 91: Building a Successful DTC Brand with BeardBrand’s Eric Bandholz In Episode 91 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss brands pulling their advertising on Facebook behind the “Stop Hate for Profit” campaign. They believe that some, if not most of these brands are trying to use this opportunity to cut ad spend while hiding behind a noble cause. Next, Tyler introduces Eric Bandholz, the Founder of BeardBrand. BeardBrand is an American men’s grooming company in Austin, Texas. Eric talks about starting BeardBrand and their unique mission statement (To Make Men Awesome) that factors into their market...
2020-07-0248 minLion's Share Marketing PodcastEP 90: eCommerce Marketing Strategies with Hylete’s Jon PalmerEP 90: eCommerce Marketing Strategies with Hylete’s Jon Palmer In Episode 90 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the new partnership between Walmart and Shopify and its importance to eCommerce merchants. They both believe that this diversification presents opportunities for marketing leaders to push their product across third party channels outside of Amazon. Next, Tyler introduces Jon Palmer, the Marketing Director for Hylete. Hylete's a digital-first fitness lifestyle brand. Jon discusses how Hylete’s native digital organization stems from other competitors and how working directly with customers drives their success. He also dishes on other marketing strateg...
2020-06-1937 minLion's Share Marketing PodcastEP 89: Customer Experience and Growth Marketing LessonsEP 89: Customer Experience and Growth Marketing Lessons In Episode 89, Tyler and Jon start off by talking LinkedIn's new engagement re-marketing feature for advertisers. Tyler discusses the benefits for b2b marketing leaders that have been running the same top of funnel ads again and again throughout longer sales cycles. Jon reminds us as well that with browsers like Chrome removing third-party cookies, LinkedIn is ahead of the game in adaptation to more reliance on platform analytics and data. Then Tyler introduces Valentino Perrina, CEO of Nutre Meal Plans. Right off the bat, Valentino goes into his personal connection to the...
2020-06-1324 minLion's Share Marketing PodcastEP 88: Machine Learning, Predictive Analytics, and Other 2020 Marketing TrendsEP 88: Machine Learning, Predictive Analytics, and Other 2020 Marketing Trends In Episode 88 Tyler and Jon discuss Google's push into Facebook's advertising territory with the launch of discovery ads. Jon explains how Google's launch may be easier due to the amount of data they already possess. Tyler continues by sharing Facebook's plan to begin compensating creators on Instagram for content. This could cause some marketing leaders to pull budgets off of secondary platforms like Snapchat or TikTok in order to increase budget with both Facebook and Google. Afterward, Tyler introduces John Wall, Partner and Head of Business Development at Trust Insights. John i...
2020-06-0346 minLion's Share Marketing PodcastEP 87: eCommerce Growth Strategies with Bulk Reef Supply’s Jeff CashEP 87: eCommerce Growth Strategies with Bulk Reef Supply’s Jeff Cash In Episode 87, Tyler and Jon bring us a double feature for in the news, starting with Facebooks acquisition of Giphy. Tyler and Jon dive into the relevance of utilizing gifs in an online marketing setting while reminding listeners of the complications that can come with it. With the majority of gifs made up of popular IP’s and celebrities, licensing issues abound. Shifting gears, Tyler brings up the “new” delivery pizza chain, Pasqually’s, and its true identity. Dealing with the current climate, companies like Chuck E Cheese and Hooters have...
2020-05-2059 minLion's Share Marketing PodcastEP 86: Whitelisting and Influencer Marketing with Hashtag Paid’s Phil JacobsonEP 86: Whitelisting and Influencer Marketing with Hashtag Paid’s Phil Jacobson In Episode 86, Tyler and Jon dive into Shopify's new app: Shop. Tyler goes deeper into the potential battle with Amazon that Shopify is setting into motion with their new app by providing services that will impact a significant portion of the eCommerce ecosystem. With advantages like local listings and no extra charges to merchants, the Shop app has great potential. Moving forward Tyler introduces Phil Jacobson, the VP of Product and Growth at Hashtag Paid. Phil describes Hashtag Paid as a market place for businesses to get in touch wi...
2020-05-1152 minLion's Share Marketing PodcastEP: Google Helps Merchants with Free Shopping Feed Listings, Plus a Panel!EP: Google Helps Merchants with Free Shopping Feed Listings, Plus a Panel! In Episode 85, Tyler and Jon discuss Google making product listings available for free to merchants. Jon goes on to explain how Google wants to make more items noticeable to the public as a response to the current climate of COVID-19. Tyler makes an important point in not slashing one's paid ad budget due to the new organic listings possibly being hidden by paid adds still. He goes on to point out the opportunity available to invest in both organic and paid shopping feeds, highlighting the importance of a...
2020-05-011h 12Lion's Share Marketing PodcastEP 84: Crafting a Better Social Media Strategy with Minted’s Leah RandallEP 84: Crafting a Better Social Media Strategy with Minted’s Leah Randall In Episode 84, Tyler and Jon begin with an interesting bit of news out of Amazon. They continue to explain how Amazon's strategy of trying to reduce sales to deal with high demand is hurting third party sellers. They go on to discuss the benefits of having independence from sales platforms and diversifying your revenue streams as a brand. Jon makes a good point that while it may seem Amazon’s decision is in response to some “first world problems”, it actually is a move meant to benefit customer experien...
2020-04-2248 minLion's Share Marketing PodcastEP 83: Marketing Lessons from Lessonly’s Kyle LacyEP 83: Marketing Lessons from Lessonly’s Kyle Lacy In Episode 83, Tyler and Jon get into some non-Corona Virus news for a change; discussing Google's removal of cookies and the effects it will have on collecting information. They make a good case for how businesses with a loyalty marketing strategy can use this method as a more non-threatening approach to collecting consumer data. Afterward, Tyler talks shop with Kyle Lacy, the CMO of Lessonly. Tyler and Kyle discuss today's climate and the strategies that have been key to navigating it. Kyle notes that while there is change, Lessonly's mission statement of hel...
2020-04-1848 minLion's Share Marketing PodcastEP 82: Oh, Baby! Digital Marketing Attribution and more with Newton Baby’s Aaron ZaghaEP 82: Oh, Baby! Digital Marketing Attribution and more with Newton Baby’s Aaron Zagha In Episode 82 Tyler and Jon start us off with some insightful conversation on the new platform Quibi and its unique style of streaming content. They dive into the consumer-friendly nature of a mobile-based, short-form content provider perfectly tailored for the new generation and the current global climate. Tyler and Jon highlight the potential opportunities in advertising with the short form medium lending a hand to quality advertisements. Tyler goes on to introduce Aaron Zagha, the CMO of Newton Baby, a consumer startup providing the safest crib ma...
2020-04-0850 minLion's Share Marketing PodcastEP 81: Marketing Amidst a Pandemic with MedZone CEO Joe FreemanEP 81: Marketing Amidst a Pandemic with MedZone CEO Joe Freeman In Episode 81 of the Lion’s Share Marketing Podcast, Tyler and Jon continue the COVID-19 conversation with the new stimulus package, including the Payroll Protection Program. They dive deeper into the benefits the program offers in keeping business moving for small businesses, alleviating the stress of budget cuts with a forgivable loan. They encourage marketing leaders to take advantage of the lucrative opportunity these programs present within this current climate. Then Tyler introduces MedZone CEO, Joe Freeman. In their interview, they discuss the elements of brand partnership and innovation that ha...
2020-04-0251 minLion's Share Marketing PodcastEP 80: The Ultimate Paid Digital Media RoundtableEP 80: The Ultimate Paid Digital Media Roundtable In Episode 80 of the Lion's Share Marketing Podcast, Tyler and Jon continue their discussion of how the Corona Virus is affecting businesses everywhere. Specifically, they discuss how direct to consumer brands are scaling back their budgets amidst the crisis. Ultimately though, they urge marketing leaders to find creative solutions with the budgets that they do have, especially since digital ad costs are comparatively low right now. Then at the beginning of the roundtable, Tyler makes the special announcement that Fidelitas has opened a new division in Boulder, Colorado called Ignis. Ignis specializes in...
2020-03-2754 minLion's Share Marketing PodcastEP 79: Launching a New Sport for Net Profit with CrossNet’s Chris MeadeEP 79: Launching a New Sport for Net Profit with CrossNet’s Chris Meade In Episode 79 of the Lion's Share Marketing Podcast, Tyler and Jon discuss the inescapable news of Coronavirus and all of the implications that it has had and will continue to have on businesses across the world. They both agree that while the pandemic is hurting businesses in various ways, there is still room for marketing leaders to take advantage of the situation and find creative solutions amidst the chaos. Next, Tyler brings in Chris Meade, Co-Founder of Crossnet, the world's first 4-way volleyball game. Chris shares his ex...
2020-03-1927 minLion's Share Marketing PodcastEP 78: Using Video for a Better ROI on Email MarketingEP 78: Using Video for a Better ROI on Email Marketing In Episode 78, Tyler and Jon share that Uber is partnering up with Adomni, an ad-tech platform. Tyler shares that despite the bad press about driver compensation, this is a great way to monetize assets. Jon mentions that the market may be utilized by those with established Out-of-Home marketing campaigns. The pair theorizes that this partnership could be especially effective in tourist-dominated locations for impulse visits to brick and mortar businesses. Next, Tyler welcomes Oli Bridge, the CMO of Bonjourno, onto the podcast. Oli shares the significance in building solid relationships w...
2020-03-0430 minLion's Share Marketing PodcastEP 77: Can You Hear Us Now? SEO, UX, & Project Management from Verizon MediaEP 77: Can You Hear Us Now? SEO, UX, & Project Management from Verizon Media In Episode 77, Tyler and Jon discuss the news that Brandless is shutting down their operations. Tyler shares that Brandless had an interesting concept but doesn’t possess adequate brand affinity compared to its competitors. He reiterates that it all falls back on identifying a brand story while building brand loyalty in order to instill trust with customers. Next, Tyler welcomes Shalini Solomon, the Senior Manager of Demand Generation at Verizon Media, onto the podcast. Shalini shares great insight on UI/UX best practices and settles the Agile vs...
2020-02-2153 minLion's Share Marketing PodcastEP 76: Marketing a Brewery Sud-ccessfully with Karl Strauss’ Brian SkarinEP 76: Marketing a Brewery Sud-ccessfully with Karl Strauss’ Brian Skarin In Episode 76, Tyler and Jon discuss successful and not so successful Super Bowl ads from Super Bowl LIV. Tyler shares his thoughts on Google being a solid standout but Tide being his overall winner. Jon adds that repetition was key for Tide to deliver a memorable message on advertising's biggest stage. Next, Tyler dished on the losers of the night whose ads were most forgettable, due to sacrificing brand recognition for a chuckle. Next, Tyler welcomes Brian Skarin, the Communication and Events Manger at Karl Strauss Brewery, onto the podcast. Br...
2020-02-1137 minLion's Share Marketing PodcastEP 75: Special 75th Anniversary Episode: All The Jokes!EP 75: Special 75th Anniversary Episode: All the Jokes! In this episode, we present to you the Special 75th Anniversary Episode: All the Jokes! A recap of your favorite marketing podcast openers (and a few closers)! Here on the Lion Share Marketing Podcast, we'd like to take a moment to reflect, and thank our loyal listeners and subscribers with an episode full of our best (and cheesiest) marketing jokes! Looking for help with your marketing strategy? Be sure to head over to Fidelitas Development and drop us a line! Timestamps 00:00 - Intro 01:42 - All the Jokes 11:56 - Outro Lion’s Share Marketin...
2020-01-2713 minLion's Share Marketing PodcastEP 74: Marketing a Startup Beverage Brand with O2’s Eric LeEP 74: Marketing a Startup Beverage Brand with O2’s Eric Le In Episode 74, Tyler and Jon discuss NBC Universal's announcement of its new streaming service, Peacock (coming this July). Tyler ponders if users will get to a point of subscription fatigue, with existing options like Hulu, Netflix, HBO, and Disney Plus already amounting to the equivalent of a modest cable bill. How many more subscriptions will users pay for? Next, Tyler welcomes Eric Le, the Vice President of Marketing at O2 Natural Recovery, onto the podcast. Eric shares some of the key factors of success for beverage marketing. He discloses the...
2020-01-2244 minLion's Share Marketing PodcastEP 73: Regional Marketing Success with Jerome’s FurnitureEP 73: Regional Marketing Success with Jerome’s Furniture In Episode 73, Tyler and Jon discuss outdoor advertising's surpassing of print ads in marketing spend over the past year. Tyler shares that marketing leaders tend to invest in out of home advertising alongside digital media as part of larger-scale branding campaigns. Of course, measuring the true impact of out of home advertising remains a challenge for marketing leaders everywhere. Next, Tyler welcomes Jim Navarra, the Executive Vice President of Marketing at Jerome’s Furniture, onto the podcast. Jim shares some of the key factors in Jerome's success in dominating the retail furniture acro...
2020-01-1342 minLion's Share Marketing PodcastEP 72: Sound Marketing Strategies with BoseEP 72: Sound Marketing Strategies with Bose In Episode 72, Tyler and Jon discuss the launch of Pinterest Trends, which will offer an overview of top searches on the platform. Tyler shares that the Pinterest 100 report is another great tool for marketing leaders to leverage their content marketing strategies. Next Tyler welcomes Crystal McKenzie, the head of Marketing and Brand Partnerships for Emerging Wearables at Bose, onto the podcast. Crystal dishes on Bose’s emerging wearables and their marketing strategy for some of Bose's lesser-known (but just as cool!) products. Crystal also addresses how marketing leaders can avoid complacency while creating campaigns an...
2019-12-2441 minLion's Share Marketing PodcastEP 71: Turning Over a New Leaf in CBD MarketingEP 71: Turning Over a New Leaf in CBD Marketing In Episode 71, Tyler and Jon share that Canva has video editing capabilities in the works for 2020. This tool will be useful for digital marketers already using Canva for light design work. Tyler emphasizes that more brands and agencies are seeking to create content more frequently and Canva will be a great tool for designers to accommodate that demand in a cost- and time-efficient manner. Next, Tyler welcomes our friend and client, Eric Raszewski, Head of Sales at Nutralife Wellness,to the show. Eric shares how he ended up joining the CBD...
2019-12-1340 minLion's Share Marketing PodcastEP 70: Organic Social Media Success with Pura Vida Founder Griffin ThallEP 70: Organic Social Media Success with Pura Vida Founder Griffin Thall In Episode 70, Tyler and Jon share that brands on Twitter will be able to hide replies to tweets. The beta testing has shown that this adjustment has helped brands eliminate tweets from trolls while controlling the motive and narrative of tweets. Tyler adds that this option will also help brands that lack in the area of customer service or under deliver for their customers. Overall, this tool is a major plus for brands that are already active on Twitter. Next, Tyler welcomes Griffin Thall, Co-Owner and Founder of Pura...
2019-12-0426 minLion's Share Marketing PodcastEP 69: Sweet Ecommerce Marketing Tips w/ Hershey’s Brad SantannaEP 69: Sweet Ecommerce Marketing Tips w/ Hershey’s Brad Santanna In Episode 69, Tyler and Jon discuss a report from Snapchat that examines Gen Z's plans to shop big for Black Friday and Cyber Monday. Tyler and Jon also share last minute marketing strategies for the holidays. They mention that Adobe predicts this year's online spending will surpass last year's. Tyler emphasizes that now is the time for marketing leaders to integrate their marketing campaigns across all of their digital channels. Next, Tyler welcomes Brad Santanna, Head of Ecommerce Sales at Hershey to the show. Brad dishes on Hershey's key strategies fo...
2019-11-2640 minLion's Share Marketing PodcastEP 68: Sound Marketing Advice from iHeart Media’s Dan PecoraroEP 68: Sound Marketing Advice from iHeart Media’s Dan Pecoraro In Episode 68, Tyler and Jon discuss Instagram's move to hide likes on their platform. This could reinvent the standard of social media principles and decrease underlying connotations when it comes to mental health issues. Tyler brings up a solid point; marketers are going to have get a little more creative getting systems in place to hold influencers accountable on metrics now that the information is hidden. Then Tyler welcomes Dan Pecoraro, iHeart's Media Director of Client Partnerships to the show. Dan shares some audio and radio strategies along with his bac...
2019-11-1536 minLion's Share Marketing PodcastEP 55: Brewing Up a Great Marketing Strategy with Sudden CoffeeEP 55: Brewing Up a Great Marketing Strategy with Sudden Coffee In episode 55 of the Lion’s Share Marketing Podcast, Tyler sits down with Josh Zloof, the CEO and Co-Founder of Sudden Coffee, to discuss building a startup. The pair cover lessons marketers can use to understand their customers, marketing efficiently, and turning initial growth into long-term success. Before the interview, Tyler sits down with another one of Fidelitas’ PR interns, Maria, to discuss “Peelgate”, Samsung’s latest controversy around their new foldable smartphones. Tyler and Maria talk about the costs in quality control when racing to be first to market, discussing...
2019-04-2931 minLion's Share Marketing PodcastEP 54: Sustained Marketing Success with WD-40's Garry RidgeEP 54: Sustained Marketing Success with WD-40's Garry Ridge In Episode 54, Tyler is joined by WD-40s Garry Ridge, and the pair of CEOs geek out on all things branding, marketing, and leadership. Garry provides enlightening insights around leveraging a brand's culture for sustained marketing success. Tyler and Garry go on to discuss the changing retail landscape, customer education, and the biggest skill set marketing leaders seem to lack today. Garry also touches on WD-40's international marketing insights and how marketing leaders can drive employee engagement. Before the interview, Tyler and Jen discuss Google's addition of short URLs for Go...
2019-04-2133 minLion's Share Marketing PodcastEP 53: Amazon vs Everybody with Samsonite’s Charlie ColeEP 53: Amazon vs Everybody with Samsonite’s Charlie Cole In episode 53 of the Lion’s Share Marketing Podcast, Charlie Cole, Global Chief eCommerce Officer of Samsonite and Chief Digital Officer at Tumi, returns to talk with Tyler about eCommerce, Amazon, and the challenges of eCommerce. If you missed Charlie’s first appearance on the podcast, go back and check out Episode 14. Before the interview, Tyler is joined by one of Fidelitas' PR Interns, “Intern Tyler"- his parents have great taste! The pair of Tylers discuss intern Tyler’s experience at Fidelitas, what he’s learned, and where his next steps will le...
2019-04-1341 minLion's Share Marketing PodcastEP 52: Flipping the Script with Oren KlaffEP 52: Flipping the Script with Oren Klaff Another popular guest returns to the Lion's Share Marketing Podcast in Episode 52 as Oren Klaff, Author of Pitch Anything, returns to the studio at Fidelitas Headquarters for a one-on-one conversation with Tyler about pitching, framing, and flipping the script. If you missed Oren's first appearance on the podcast, we strongly recommend listening to it first here: (link to episode 31) Tyler and Oren take a deep dive into advanced pitch tactics that will serve marketing leaders well, plus Oren dishes on his upcoming book, Flip the Script. Oren also discusses his strategy for analyzing th...
2019-04-0650 minLion's Share Marketing PodcastEP 49: Marketing a Better Customer Experience with Lessons from IBM | David ParkerEP 49: Marketing a Better Customer Experience with Lessons from IBM | David Parker In Episode 49 of Lion’s Share Marketing Podcast, Tyler and Jen open discussing the latest Federal Trade Commission (FTC) crackdown on paid ecommerce reviews. Tyler is later joined by David Parker, a marketing consultant and former VP of Global Marketing at IBM, an American multinational information technology company. Tyler and David discuss everything from the challenges of working across continents to how centering the customer first leads to success downstream. Tyler and Jen first start discussing the problem of paid ecommerce reviews and the recent FTC actions taken agains...
2019-03-0739 minLion's Share Marketing PodcastEP 48: Cleaning Up Your Marketing | Christina VolgyesiEP 48: Cleaning Up Your Marketing | Christina Volgyesi In episode 48 of Lion’s Share Marketing Podcast, Tyler and Jen cover some of the hottest controversies in the influencer marketing space. Then Tyler speaks with Christina Volgyesi, Director of Marketing at Dr. Bronner’s, a global leader of socially and environmentally responsible soap, hair, and body care products. Before the interview, Tyler and Jen discuss the changes and challenges in the “age of the influencer marketing”. They take a look at one of the recent influencer marketing controversies regarding Brittany Dawn Fitness and the challenges with influencers entering the business field. Tyler and Jen...
2019-02-2229 minLion's Share Marketing PodcastEP 47: Building Content Strategies | Marie DalandEP 47: Building Content Strategies | Marie Daland In Episode 47 of the Lion's Share Marketing Podcast, Tyler talks with Marie Daland, Marketing Communications Manager at American Council on Exercise. Before the interview, Tyler and Jen discuss Spotify’s recent acquisition of two media companies, Anchor and Gimlet Media. Tyler and Jen forecast a lot of opportunity in this purchase as advertisers will have better access to targeting listeners through various podcasts. After reviewing Spotify's acquisition activity, Tyler and Marie discuss her background in managing various forms of online content through the American Council on Exercise. As Marie dives into her team’s conte...
2019-02-1434 minLion's Share Marketing PodcastEP 46: 2019 Marketing Trends and Personalized Marketing | Brett PodolskyEP 46:2019 Marketing Trends and Personalized Marketing | Brett Podolsky In episode 46 of the Lion's Share Marketing Podcast, Tyler breaks in the new Fidelitas Studio (read: better audio, finally!) and talks with Brett Podolsky, Co-Founder of The Farmer’s Dog, a subscription-based pet health food company. Before the interview, Tyler and Jen look ahead to 2019 and discuss the big trends in marketing, namely social commerce, chat bots, 5G internet, influencer marketing, and voice search. Tyler and Jen forecast a lot of opportunity in each of these areas, advising marketing leaders to find creative ways to explore these different opportunities for impact. After re...
2018-12-2837 minLion's Share Marketing PodcastEP 45: Marketing to Mind States with Will LeachEP 45: Marketing to Mind States with Will Leach In episode 45 of the Lion’s Share Marketing Podcast, we’re joined by Will Leach, the author of Marketing to Mind States and founder of Trigger Point, a leading behavioral research and design consultancy. Tyler and Will discuss the ins and outs of behavioral research and how marketing leaders can use human behavior models to frame their campaigns. After getting into his background and the inspiration for his book, Will dives into the basics of decision-making and what that means for marketers. He states that people make about 75,000 decisions every day, and most...
2018-12-2129 minLion's Share Marketing PodcastEP 44: No Adwords? No Facebook Ads? No Problem | Eric MarvinEP 44: No Adwords? No Facebook Ads? No Problem | Eric Marvin, Director of Marketing at Crimson Trace In this week’s episode of the Lion’s Share Marketing Podcast, Tyler brings on Eric Marvin, director of marketing at Crimson Trace. Crimson Trace, a leader in the shooting sports industry, is unable to use Google AdWords and Facebook Ads, so Eric lays out their strategy in staying relevant and present to consumers in the face of these challenges. But first, Tyler and Jen discuss some pressing news relevant to all marketers heading into the holiday weekend. Facebook Ads Manager is dealing with outag...
2018-11-2228 minLion's Share Marketing PodcastEP 43: Instagram Marketing with Jenn HermanEP 43: Instagram Marketing with Jenn Herman In episode 43, Tyler talks with Jenn Herman, one of the top 10 social media bloggers in the world. Jenn shares her insight about all things Instagram, advising listeners about common mistakes and missed opportunities when it comes to marketing on social media. Before introducing Jenn, Tyler brings on a different Jen—Jen Silard of Fidelitas— to discuss Instagram news, namely the new product tagging features. Tyler urges businesses to utilize these new tools to increase their ROI on creative social content. After Tyler introduces Jenn, they get into her background as a social media blogger and...
2018-11-1732 minLion's Share Marketing PodcastEP 42: Finding NEMO's Brand | Kate PaineEP 42: Finding NEMO's Brand | Kate Paine In Episode 42, Tyler talks with Kate Paine, VP of Marketing at Nemo Equipment. In this discussion, Kate dives into Nemo’s rebranding process, from creating a strong team to implementation of brand strategies. Along the way, she gives great advice to marketers that are trying to create or maintain a strong brand. Before getting into the interview, Tyler talks about how Facebook and Instagram are expanding their analytics. He says that this is great news for marketers for obvious reasons, but again comes back to the idea that data is useless without meaningful strategy on...
2018-11-1036 minLion's Share Marketing PodcastEP 41: Avocados from Mexico's Digital Marketing | Ivonne KinserEP 41: Avocados from Mexico's Digital Marketing | Ivonne Kinser In Episode 41, Tyler talks with Ivonne Kinser, Head of Digital Marketing at Avocados from Mexico. Ivonne has won numerous awards for her work, and in this episode she shares insight about how marketers can organize their teams and use data and technology to enhance their digital marketing campaigns. But first, Tyler and Andy talk about Facebook Stories and how they are rapidly becoming a key medium for advertising. The marketing gurus advise marketers to be purposeful and creative with their stories. Then, Tyler introduces Ivonne, and they discuss how advertisers can take ad...
2018-11-0357 minLion's Share Marketing PodcastEp 22: Ninjas, Airplane Cocktails, AOL Instant Messenger, and Digital Marketing | Marcus MurphyEp 22: Ninjas, Airplane Cocktails, AOL Instant Messenger, and Digital Marketing | Marcus Murphy In Episode 22, Marcus Murphy, Vice President of Monetization at Digital Marketer, shares his expertise on several topics from recruiting the right talent, sales and marketing teams, and what’s working across the marketing landscape. Marcus starts us off by talking about the birth of Digital Marketer and his path to his position at DM. He shares his expertise on hiring the right candidates, what healthy marketing and sales teams look like, and how critical recruiting the right talent is for an organization. Marcus explains that having the right pe...
2017-12-041h 04
Lion's Share PodcastEp 19: From Watches to WallabiFrom Watches to Wallabies Growing Ecommerce Startups with James Martinez
2017-11-1020 min2017-10-0236 minLion's Share PodcastEp: 17 Kicking Around eCommerce with PumaEp 17: Kicking Around eCommerce Marketing with Puma | Paul Dailey
2017-09-191h 04Lion's Share Podcast16: Marketing Best Practices with EvernoteEp 16: Taking Note of Marketing Best Practices with Evernote | Andrew Malcolm
2017-09-0146 minLion's Share Podcast15: Searching for Better Digital MarketingEp 15: Searching for Better Digital Marketing with Google | Josh Weum • Ep 15: Searching for Better Digital Marketing with Google | Josh Weum • Ep 15: Searching for Better Digital Marketing with Google | Josh Weum • Ep 15: Searching for Better Digital Marketing with Google | Josh Weum • Ep 15: Searching for Better Digital Marketing with Google | Josh Weum • Ep 15: Searching for Better Digital Marketing with Google | Josh Weum • Ep 15: Searching for Better Digital Marketing with Google | Josh Weum • Ep 15: Searching for Better Digital Marketing with Google | Josh Weum • Ep 15: Searching for Better Digital Marketing with Google | Josh Weum • Ep 15: Searching for Better Digital Marketing with Google | Josh Weum
2017-09-0147 minLion's Share Podcast14: Global E-commerce StrategyEp 14: Global E-commerce Strategy | Charlie Cole • Ep 14: Global E-commerce Strategy | Charlie Cole • Ep 14: Global E-commerce Strategy | Charlie Cole • Ep 14: Global E-commerce Strategy | Charlie Cole • Ep 14: Global E-commerce Strategy | Charlie Cole • Ep 14: Global E-commerce Strategy | Charlie Cole • Ep 14: Global E-commerce Strategy | Charlie Cole • Ep 14: Global E-commerce Strategy | Charlie Cole • Ep 14: Global E-commerce Strategy | Charlie Cole • Ep 14: Global E-commerce Strategy | Charlie Cole
2017-09-0149 minLion's Share Podcast13: Integrating Sales & Marketing TeamsEp 13: Integrating Your Sales and Marketing Teams | Michael McMillan • Ep 13: Integrating Your Sales and Marketing Teams | Michael McMillan • Ep 13: Integrating Your Sales and Marketing Teams | Michael McMillan • Ep 13: Integrating Your Sales and Marketing Teams | Michael McMillan • Ep 13: Integrating Your Sales and Marketing Teams | Michael McMillan • Ep 13: Integrating Your Sales and Marketing Teams | Michael McMillan • Ep 13: Integrating Your Sales and Marketing Teams | Michael McMillan • Ep 13: Integrating Your Sales and Marketing Teams | Michael McMillan • Ep 13: Integrating Your Sales and Marketing Teams | Michael McMillan
2017-09-0144 minLion's Share Podcast12: Kickstarting a BrandEp 12: Kickstarting a Brand | Dan Farris • Ep 12: Kickstarting a Brand | Dan Farris • Ep 12: Kickstarting a Brand | Dan Farris • Ep 12: Kickstarting a Brand | Dan Farris • Ep 12: Kickstarting a Brand | Dan Farris • Ep 12: Kickstarting a Brand | Dan Farris • Ep 12: Kickstarting a Brand | Dan Farris
2017-08-3133 minLion's Share Podcast11: Legally Sound Marketing InsightEp 11: Legally Sound Marketing Insights | Nasir Pasha & Matt Staub • Ep 11: Legally Sound Marketing Insights | Nasir Pasha & Matt Staub • Ep 11: Legally Sound Marketing Insights | Nasir Pasha & Matt Staub • Ep 11: Legally Sound Marketing Insights | Nasir Pasha & Matt Staub • Ep 11: Legally Sound Marketing Insights | Nasir Pasha & Matt Staub • Ep 11: Legally Sound Marketing Insights | Nasir Pasha & Matt Staub
2017-08-3129 minLion's Share Podcast10: Tackling PR with LA ChargersEp 10: Tackling PR with The LA Chargers | Scott Yoffe • Ep 10: Tackling PR with The LA Chargers | Scott Yoffe • Ep 10: Tackling PR with The LA Chargers | Scott Yoffe • Ep 10: Tackling PR with The LA Chargers | Scott Yoffe • Ep 10: Tackling PR with The LA Chargers | Scott Yoffe • Ep 10: Tackling PR with The LA Chargers | Scott Yoffe
2017-08-3128 minLion's Share Podcast9: Boring Business & Social MediaEp 9: How Boring Businesses Can Leverage Social Media | Kristin Ludwick • Ep 9: How Boring Businesses Can Leverage Social Media | Kristin Ludwick • Ep 9: How Boring Businesses Can Leverage Social Media | Kristin Ludwick • Ep 9: How Boring Businesses Can Leverage Social Media | Kristin Ludwick • Ep 9: How Boring Businesses Can Leverage Social Media | Kristin Ludwick • Ep 9: How Boring Businesses Can Leverage Social Media | Kristin Ludwick • Ep 9: How Boring Businesses Can Leverage Social Media | Kristin Ludwick • Ep 9: How Boring Businesses Can Leverage Social Media | Kristin Ludwick
2017-08-3137 minLion's Share Podcast8: SEO Trends, Tips & TricksEp 8: SEO Trends, Tips and Tricks | Kenny Soto • Ep 8: SEO Trends, Tips and Tricks | Kenny Soto • Ep 8: SEO Trends, Tips and Tricks | Kenny Soto • Ep 8: SEO Trends, Tips and Tricks | Kenny Soto • Ep 8: SEO Trends, Tips and Tricks | Kenny Soto
2017-08-3122 minLion's Share Podcast7: Online Marketing for E-Commerce RetailersEp 7: Online Marketing for E-commerce Retailers | Jamie Alber • Ep 7: Online Marketing for E-commerce Retailers | Jamie Alber • Ep 7: Online Marketing for E-commerce Retailers | Jamie Alber • Ep 7: Online Marketing for E-commerce Retailers | Jamie Alber • Ep 7: Online Marketing for E-commerce Retailers | Jamie Alber • Ep 7: Online Marketing for E-commerce Retailers | Jamie Alber • Ep 7: Online Marketing for E-commerce Retailers | Jamie Alber • Ep 7: Online Marketing for E-commerce Retailers | Jamie Alber • Ep 7: Online Marketing for E-commerce Retailers | Jamie Alber • Ep 7: Online Marketing for E-commerce Retailers | Jamie Alber • Ep 7: Online Marketing for E-commerce Retailers | Jamie Alber
2017-08-3152 minLion's Share Podcast6: Stronger Content, Social & SearchEp 6: Stronger Content, Social & Search | Jeff Johnson • Ep 6: Stronger Content, Social & Search | Jeff Johnson • Ep 6: Stronger Content, Social & Search | Jeff Johnson • Ep 6: Stronger Content, Social & Search | Jeff Johnson • Ep 6: Stronger Content, Social & Search | Jeff Johnson • Ep 6: Stronger Content, Social & Search | Jeff Johnson • Ep 6: Stronger Content, Social & Search | Jeff Johnson
2017-08-3134 minLion's Share Podcast5: Marketing to MillennialsEp 5: | Marketing to Millennials • Ep 5: | Marketing to Millennials • Ep 5: | Marketing to Millennials • Ep 5: | Marketing to Millennials • Ep 5: | Marketing to Millennials • Ep 5: | Marketing to Millennials • Ep 5: | Marketing to Millennials • Ep 5: | Marketing to Millennials • Ep 5: | Marketing to Millennials
2017-08-3143 minLion's Share Podcast4: Building Authority is KeyEp 4: | Why Building Authority is Essential • Ep 4: | Why Building Authority is Essential • Ep 4: | Why Building Authority is Essential • Ep 4: | Why Building Authority is Essential • Ep 4: | Why Building Authority is Essential • Ep 4: | Why Building Authority is Essential • Ep 4: | Why Building Authority is Essential
2017-08-3133 minLion's Share Podcast3: E-commerce, Re-Platforming...Ep 3: | E-commerce, Re-Platforming & Affiliate Channels • Ep 3: | E-commerce, Re-Platforming & Affiliate Channels • Ep 3: | E-commerce, Re-Platforming & Affiliate Channels • Ep 3: | E-commerce, Re-Platforming & Affiliate Channels • Ep 3: | E-commerce, Re-Platforming & Affiliate Channels • Ep 3: | E-commerce, Re-Platforming & Affiliate Channels
2017-08-3128 minLion's Share Podcast2: Brand Voice & RedditEp 2: | Understanding Brand Voice & Reddit • Ep 2: | Understanding Brand Voice & Reddit • Ep 2: | Understanding Brand Voice & Reddit • Ep 2: | Understanding Brand Voice & Reddit • Ep 2: | Understanding Brand Voice & Reddit • Ep 2: | Understanding Brand Voice & Reddit • Ep 2: | Understanding Brand Voice & Reddit • Ep 2: | Understanding Brand Voice & Reddit • Ep 2: | Understanding Brand Voice & Reddit • Ep 2: | Understanding Brand Voice & Reddit
2017-08-3145 minLion's Share Podcast1: Optimizing Websites For SearchEp 1: | Optimizing Websites for Search • Ep 1: | Optimizing Websites for Search • Ep 1: | Optimizing Websites for Search • Ep 1: | Optimizing Websites for Search • Ep 1: | Optimizing Websites for Search • Ep 1: | Optimizing Websites for Search • Ep 1: | Optimizing Websites for Search • Ep 1: | Optimizing Websites for Search
2017-08-3136 minLion's Share Podcast0: Welcome: Lion's Share PodcastEp: 0 | Welcome to the Lion's Share Marketing Podcast! • Ep: 0 | Welcome to the Lion's Share Marketing Podcast!
2017-08-3109 minLion's Share Marketing PodcastEp 16: Taking Note of Marketing Best Practices with Evernote | Andrew MalcomTaking Note of Marketing Best Practices with Evernote featuring Andrew Malcolm In Episode 16, Andrew Malcolm, Evernote's CMO, elaborates on the global impact that apps have on people and businesses alike. With marketing leadership experience across several industries, Andrew has an extensive background on SaaS- his knowledge and expertise helped Skype reach new heights at the peak of its powers. In this episode of the Lion's Share Marketing Podcast, Andrew discusses the future of Evernote and a host of other topics, including where we're headed with AI. Andrew describes his role at Evernote, as well as his path to his current...
2017-08-2646 minLion's Share Marketing PodcastEp 15: Searching for Better Digital Marketing with Google | Josh WeumSearching for Better Digital Marketing with Google with Josh Weum In Episode 15, Josh Weum, Digital Ambassador for Google Adwords, elaborates on the intricacies of SEO and PPC regarding Google. As an ambassador for Adwords, Josh has a deep understanding of SEO performance, YouTube campaigns, and of course, AdWords. Josh starts off by describing his role at Google AdWords and weighing the pros and the cons of SEO vs PPC/SEM advertising. He goes on to explain the value of SEO in the long-run, comparing it to a locomotive needing to pick up speed, while relying on PPC/SEM in the s...
2017-08-2147 min
OIA's Audio OutdooristPartnership Profile: Fidelitas DevelopmentIn early 2017, OIA announced an enhanced suite of member benefit partnerships in six key business channels, including finance & operations and marketing & sales. These benefits provide valuable tools to OIA members to improve their operating efficiencies and bottom lines. These vetted and trusted partners understand the outdoor recreation landscape and share the outdoor industry’s values. Today we’ll be featuring Fidelitas Development in our Partnership Profile. We'll hear from their CEO, Tyler Sickmeyer, about an event they are hosting at outdoor retailer, search engine optimization, pay per click advertising, and more. You can learn more about Fidelitas Development at fidelitasdevelopment.com/OIA ...
2017-07-1017 minLion's Share Marketing PodcastEp 8: SEO Trends, Tips, & Tricks | Kenny SotoIn Episode 8 of the Lion’s Share Marketing Podcast our guest, Kenny Soto, offers insight on SEO trends and shares some tips for marketing leaders. Kenny Soto is Fidelitas Development’s own Director of Digital Marketing. He works closely with Fidelitas clients to develop their digital marketing strategies. Kenny works to identify who the clients’ target audience is and then crafts the right marketing strategy to attract customers through Google and other digital channels. Kenny begins by recommending that marketing leaders just starting out should follow the rules. Kenny further explains that both Google and Facebook are very transparent with what t...
2017-04-2422 minLion's Share Marketing PodcastEp 2: Understanding Brand Voice & Reddit | Brian SwichkowIn this episode of The Lion’s Share Marketing Podcast our featured guest, Brian Swichkow of Ghost Influence, offers insight into the importance of understanding brand voice and shares how he leverages Reddit as a marketing tool. Community Platforms like Reddit enable users to join topic based communities where any user can submit content. Once submitted, the community collectively determines its value through a democratic vote. Unlike the content shared on Brand Platforms (Facebook, Instagram, etc.) where the perceived value of the message is determined by the influence of the person sharing, these communities measure their value by its relevance to...
2017-02-0945 minLion's Share Marketing PodcastEp 0: Welcome to the Lion's Share Podcast! | Tyler Sickmeyer & Kyle WeberThe Marketing Industry can sometimes be the loneliest, loudest, and biggest party in town, all at the same time. Tyler and Kyle, modern day bearded Mad Men, dive into marketing strategy, opportunities, current events, and more with a humorous and informational take on all that is the advertising and marketing industry. Time Stamps 00:12 – Podcast Welcome 00:22 – Co-hosts Introduction 00:51 – Podcast and Fidelitas Introduction 01:22 – Purpose of Podcast 02:11 – What to expect in future episodes 02:55 – Jokes – Chips Ahoy! 03:45 – Motivation for launching podcast 05:25 – Teaser for Future Podcasts 05:36 – Episode 1- Jon Henshaw 06:12 – Episode 2- Brian Swichkow 07:16 – Episode 3- Jeff Cash 08:13 – Episode 4- Gene Hammett 09:16 – Podcast Outro Featured Episodes Episode 1: Optimi...
2017-02-0909 min
Garrett's Games and GeekinessGarrett's Games 468 - Parfum, Downtown, and FidelitasShelley and I tackle the second Queen title in as many weeks, then talk about two small-box card games from small publishers.
Games discussed:
Parfum by Marco Ruskowski and Marcel Susselbeck from Queen Games
Downtown by Florian Racky from Racky Spiele
Fidelitas by Jason Kotarski and Philip duBarry from Green Couch Games
2015-06-1233 min
All Us GeeksEpisode 47 Scheming and Maneuvering in Fidelitas
Episode 47 is here and we kick it off with a listener provided Geeking Out topic! Jeff & Jordan get ruthless in the Geek Compound and start killing off fictional characters. We also take a look at a game coming to Kickstarter in August, Fidelitas.
EPISODE … Read the rest
2014-07-071h 49