Shows
Growth, Brands and More PodcastBrand Strategy Unpacked: the Good Strategy ConundrumThis episode deviates from the usual interview format, focusing on my takeaways from the previous episodes. Key takeaways include the dual nature of strategy and execution, the importance of local insights, setting clear brand boundaries, balancing short-term and long-term goals, and understanding market dynamics and consumer behavior. I also emphasize patience in brand building and balancing performance marketing with brand integrity. Future episodes will feature guests like Marco Loschiavo Pellicano, Ralph Talmont, Dorota Zylewicz-Nosowska, and Wojtek Nosowski - founders of Frant - discussing design collaboration, community building, and brand strategy in practice.In a nutshell2024-07-2932 min
Growth, Brands and More PodcastThe Almighty Marketing Toolbox | Clarice Pinto - Part IIOur Guest: Clarice Pinto, former Campari, Stock Spirits, LVMH, ING.In this episode00:01 Intro03:26 Consumption Occasions, Rituals06:02 Building Rituals in Spirits: The Perfect Serve07:49 The Marketing Toolbox11:28 The Balance Between Mental and Physical Availability13:50 Activity Prioritization in the Marketing Plan18:01 GenZ and side effects22:15 The Future of Social Media28:54 Conversion vs. Equity Building Dilemma Get full access to Growth, Brands and More...2024-05-2031 min
Growth, Brands and More PodcastFrom Brand Strategy to Execution | Clarice Pinto - Part IOur Guest: Clarice PintoThis is Clarice’s Linkedin Summary:With over 25 years of international experience across the FMCG, luxury, and spirits industries, I've honed an expertise in strategic innovation, brand growth, and market penetration, spanning Italy, the U.S., Spain, and Brazil. My career is marked by a keen ability to marry strategic insight with creative execution, driving brand value and business expansion on a global scale.During my tenure at Campari Group, I led the premiumization and relaunch of iconic brands, such as Aperol and Campari, achieving unprecedented growth. Before Campari, I ventured in...2024-05-1333 min