Shows
Brand Narrative Podcast with Matt CertoThe New Era of Direct MailIn this episode of the Brand Narrative podcast, Matt interviews Direct One CEO Evan Stewart to discuss today's dynamics of targeting customers with direct mail. Evan shares insights, misconceptions, and best practices related to direct marketing including:
the power of personalization through variable data
setting expectations for campaigns
what things are working now more than ever
combining physical mail with digital marketing
building a winning list
using QR codes wisely
the power of a strong offer
measuring ROI
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and...
2025-12-0230 minBrand Narrative Podcast with Matt CertoMarketing Coaching Call: Launching a Satellite LocationIn this episode of the Brand Narrative podcast, Matt converses with ND Wellness Club Founders Brantley Hawkins and Justin Cobb about the launch of their first satellite location (Winter Park, Florida) after the success of their original location (Orlando, Florida). Links discussed in this episode include:
ND Wellness Club Website
Disease: Today's Silent Epidemic & Our Path to Wellness book by Brantley Hawkins and Justin Cobb
ND Wellness Club Instagram
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the...
2025-10-0148 minBrand Narrative Podcast with Matt CertoMarketing Coaching Call: Team Swelly :)In this episode of the Brand Narrative podcast, Matt spends time on a coaching call with entrepreneurs Lindsay and Neda who both left their jobs at law firms to chart a different course. In this episode Matt fields questions about the pair's new product--a motorized children's pool toy--and shares insights about different ways to bring attention to the launch. Links discussed include:
Swelly
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
2025-07-2133 min
Brand Narrative Podcast with Matt CertoHow Strategy Drives Brand EvolutionIn this episode of the Brand Narrative podcast we're joined by Brian Dillman, CEO of the Racquet Sports Professionals Association (RSPA) formerly the United States Professional Tennis Association (USPTA) who discusses the organization's re-brand as it approaches its 100-year anniversary.
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
2025-01-0851 min
Brand Narrative Podcast with Matt CertoThe Power of the Handwritten EnvelopeIn this episode of the Brand Narrative podcast we welcome Eldar Ganiev, Founder and CEO of Letterfriend. links discussed include:
Letterfriend
Eldar Ganiev LinkedIn Profile
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
2024-04-0530 minBrand Narrative Podcast with Matt CertoThe State of Tradeshow MarketingIn this episode of the Brand Narrative podcast, we discuss the state of the post-COVID tradeshow industry. Links discussed include:
Matt Kleinrock LinkedIn Profile
Rockway Exhibits
* Event Marketing: Re-defined
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
2023-12-2840 min
Brand Narrative Podcast with Matt CertoIdeas We Love: Jingles, Dings, and The World of Brand AudioIn this episode of the Brand Narrative podcast, Matt and Kelly delve into the world of marketing audio and have fun breaking down the jingles, sounds, and songs that get stuck in our heads thanks to brands like Burger King, Empire Carpets, Intel and Southwest. Links discussed include:
BK Have it Your Way Jingle
BK Have it Your Way as a wedding processional (TikTok)
HBO's Feature Presentation Opening (1983)
Empire Carpet Commercial Jingle
Opus Number 1 On Hold Music
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author...
2023-10-2739 min
Good Morning Seminole!Marketing to the LGBTQ+ CommunityFeaturing:Misty Goff, Director of Marketing, Visit OrlandoDenise Merritt, Merritt Business SolutionsKelly Rogers, Findsome & WinmoreKaren Aplin, Seminole County Tourism
Next Horizon Verizon J. Wayne Miller Company Alan Byrd & Associates The Orlando Law Group AdventHealth Genske & Co. Accounting J.P. Morgan Chase & Co. WastePro
2023-10-0639 minBrand Narrative Podcast with Matt CertoEmbracing Negative ReviewsIn this episode of the Brand Narrative podcast, restauranteur Thomas Ward shares his story about how to harness negative reviews for the good. Links discussed include:
Pig Floyd's Urban BBQ
Pigzza - An Italianish Joint
Thomas Ward on YouTube addressing negative reviews
Note: Some language in this episode is not safe for younger audiences.
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
2023-09-2832 minBrand Narrative Podcast with Matt CertoThe Anatomy of a Higher Education Student Recruitment CampaignIn this episode of the Brand Narrative podcast, links discussed include:
Stetson University Website
[ Stetson Today* article on the Be Seen Campaign](https://www2.stetson.edu/today/2023/02/be-seen-at-stetson/)
Client Case Study (Findsome & Winmore)
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
2023-07-1130 min
Brand Narrative Podcast with Matt CertoThe Link Between Brand and Core ValuesIn this episode of the Brand Narrative podcast, Baker Barrios CEO Tim Baker discusses his firm's brand journey, the importance he places on core values, and how those factors have an influence on firm culture. Links discussed include:
Baker Barrios Website
Tim Baker Bio
Baker Barrios vision, mission, and methodology
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
2023-05-1728 min
Brand Narrative Podcast with Matt CertoThe Power of Sending a Daily E-mail to your CustomersIn this episode of the Brand Narrative podcast, author/speaker and anti-hourly billing crusader Jonathan Stark discusses his approach to creating content for his audience. Links discussed include:
Jonathan Stark home page
Daily E-mail List
Ditching Hourly Podcast
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
2023-03-2745 min
Brand Narrative Podcast with Matt CertoGolf Legend Annika Sorenstam on Being a Brand AmbassadorIn this episode of the Brand Narrative podcast, we chat with golf legend Annika Sorenstam on what it's like to be a brand ambassador as well as her journey to create her own branded product. Links discussed include:
Annika Sorenstam Wikipedia page
Annika Sorenstam Twitter Page
Annika Sorenstam Instagram Profile
Annika Foundation
Fizzy Beez
Documentary: Becoming Annika (YouTube)
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
2023-03-0627 min
Brand Narrative Podcast with Matt CertoTravel + Leisure Co. CEO Michael Brown on Re-branding, ROI, and TrustIn this episode of the Brand Narrative podcast, Travel + Leisure Co. (NYSE:TNL) CEO shares insights and perspective on the impact of brand in the travel and hopitality industries. Brown also gives background on the merger and name change between Wyndham Destinations and Travel + Leisure in 2021. Links discussed include:
Travel + Leisure Co.
Travel + Leisure Magazine
Travel + Leisure Brands
Michael Brown Bio
Merger announcement
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
2023-01-2737 min
Brand Narrative Podcast with Matt CertoProduct Placement in Yellowstone and Emily in ParisIn this episode of the Brand Narrative podcast, Marketing Professor Beth Fossen of Indiana Univerity's Kelley School of Business discusses the various facets of product placement seen in shows like Yellowstone and Emily in Paris and how smaller brands can leverage the same effects using online influencers. We discuss the strategies of Coors Beer, Dodge Ram Trucks, and McDonald's. Links discussed include:
Beth Fossen faculty bio at Indiana University
Beth Fossen personal website
Behind Coors' Product Placement Strategy in Yellowstone and Cobra Kai (Advertising Age)
The Brand Narrative podcast is produced and published by Findsome & Winmore and...
2023-01-0930 min
Brand Narrative Podcast with Matt CertoIdeas We Love: E-mail NewslettersIn this episode of the Brand Narrative podcast, Matt Certo and Kelly Lafferman discuss the power of e-mail marketing. Around for decades, e-mail marketing often gets lost in the mix of available channels. links discussed include:
Different Generations Using E-mail (TikTok)
Brain Food Newsletter from Farnam Street
Total ANNARCHY with Ann Handley
Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content by Ann Handley
The Skimm
Recomendo
David C Baker
New York Times Newsletters
Pivot Podcast with Scott Galloway and Kara Swisher
Semafor
Don't Build Your Brand House on Land You Don't Own by John Battelle
Hot...
2022-12-1246 min
Brand Narrative Podcast with Matt CertoHow to Navigate a Brand CrisisIn this episode of the Brand Narrative podcast, we speak with crisis communications expert Sara Brady about best practices to utilize when a brand encounters a crisis. Links discussed include:
Sara Brady bio
Sara Brady Public Relations
Stop Talking Podcast
Peloton instance with HBO
Peloton commercial controversy
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
2022-10-2856 min
Beyond the Smoke with Thomas WardGenerating Opportunity with Matt CertoWatch this episode: https://youtu.be/KI6C4mhLgSM
Matt Certo serves as CEO & Principal of Findsome & Winmore, an Orlando, Florida-based digital marketing agency, and host of the Brand Narrative podcast. We discuss leadership, creating culture in operations, why digital marketing is important and share memories of our alma mater, Rollins College.
2022-10-1842 min
Brand Narrative Podcast with Matt CertoPersonal Brand with Dan PatrickIn this episode of the Brand Narrative podcast, we sit down with legendary sportscaster and talk-show host Dan Patrick and Gus Ramsey (Program Director of The Dan Patrick School of Sportscasting) to discuss the dynamics of personal brand. Links discussed include:
Actor Will Ferrell Introduces Dan Patrick at the Radio Hall of Fame
Dan Patrick Interviews University of Alabama Head Football Coach Nick Saban
Dan Patrick Interviews Cincinnati Reds First Baseman Joey Votto
NCAA Name Image Likenes Rule (NIL)
Other links of note include:
Dan Patrick Wikipedia entry
The Dan Patrick Show Website
The Dan Patrick...
2022-10-0518 minBrand Narrative Podcast with Matt CertoBrand Building Through External RelationsIn this episode of the Brand Narrative podcast, we hear from Sam Stark, Vice President of Communications & External Relations at Rollins College. Links discussed include:
Sam Stark Bio (LinkedIn)
Rollins College
Rollins Around Town Podcast
Wells Fargo and the courtesy ethos
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
2022-09-1546 minBrand Narrative Podcast with Matt CertoThe Power of "Laddering" in MarketingIn this episode of the Brand Narrative podcast, we discuss the concept of laddering. Laddering, an important tactic in brand positioning, is a powerful way to highlight a strength of your brand while (subtly) calling out a weakness of a competitor. We highlight examples and discuss how the concept can work for marketers. Links discussed include:
Bud Light TV spot (corn syrup)
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
2022-08-1507 minBrand Narrative Podcast with Matt CertoThe 4 Ps: Understanding the Marketing MixIn this episode of the Brand Narrative podcast, Matt discusses the various dimensions of the Marketing Mix, famously known at the 4 Ps. We're big believers that this framework, while not new, has stood the test of time as a relevant way to think about structuring various marketing tactics. Most importantly, it serves as an ever-present reminder that marketing is much more than advertising.
The Marketing Mix
The 4 Ps of Marketing: Product, Price, Place, Promotion
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How...
2022-07-2906 minBrand Narrative Podcast with Matt CertoFormulaic: An Introduction to the bookIn this episode of the Brand Narrative podcast, we discuss a broad overview of the book Formulaic: How Thriving Companies Market From the Core. Links discussed include:
Formulaic on Amazon
Formulaic book Website
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
2022-07-1815 min
Brand Narrative Podcast with Matt CertoBrand Evolution with Thomas Ward of Pig Floyd's Urban BBQIn this episode of the Brand Narrative podcast, we hear from Thomas Ward of Pig Floyd's on brand lessons from the restaurant world. Links discussed include:
Pig Floyd's Urban BBQ
Beyond the The Smoke Podcast with Thomas Ward
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
2022-06-231h 04
Brand Narrative Podcast with Matt CertoCase Study: How to Change Your Company's NameIn this episode of the Brand Narrative podcast, Matt Certo discusses the process of changing a company name. In this episode, we speak with Agency client Deep Blue Investment Advisors (formerly Water Walker Investments) Managing Partner David Jang about the decision, the process, and the overall journey of changing the firm's name. Links discussed include:
Deep Blue Investment Advisors
Deep Blue Investment Advisors - Team Bios
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
2022-06-0625 min
Brand Narrative Podcast with Matt CertoBuilding Top-of-Mind AwarenessIn this episode of the Brand Narrative podcast, Andrew Snyder, Sr VP of Marketing and Communications at Orlando Health. Links discussed include:
Andrew Snyder bio
Orlando Health
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
2022-06-0147 min
Brand Narrative Podcast with Matt CertoInvesting in Brand IdentityIn this episode of the Brand Narrative podcast, Kaleb Harrell of Hawkers discusses brand identity, vibe, and creating the optimal brand experience. Links mentioned include:
Hawkers Asian Street Food
Hawkers Vibe
* Addy Award for Takeout packaging
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
2022-05-1655 min
Brand Narrative Podcast with Matt CertoIdeas We Love: Adobe Experience Cloud, The Grandma Rule, and Powerade Presses PauseIn this episode of the Brand Narrative podcast, Matt Certo and Kelly Lafferman discuss marketing ideas in action that have their attention. Links discussed include:
Adobe Experience Cloud campaign
The Grandma Rule from Two Men and a Truck
Steve Jobs talks marketing and values (YouTube)
Pause is Power campaign from Powerade
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
2022-04-2725 min
Brand Narrative Podcast with Matt CertoBrand Differentiation in Higher EducationIn this episode of the Brand Narrative podcast, Rollins College President Grant Cornwell shares perspective on the shifting higher education landscape and why brand matters now more than ever. Links discussed include:
Rollins College Website
Grant Cornwell bio (Wikipedia)
Grant Cornwell bio (Rollins College)
Rollins College Mission Statement
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
2022-04-0740 min
Brand Narrative Podcast with Matt CertoBrand Evangelism with Guy KawasakiIn this episode of the Brand Narrative podcast, Matt welcomes former Apple executive, Guy Kawasaki. Guy discusses his work as a brand evangelist, his time at Apple, and his thoughts on branding in the social media era. Links discussed include:
Guy Kawasaki bio
Social media accounts: Twitter | Instagram | LinkedIn
Apple
Canva
Art of Innovation TEDx Talk (make meaning not money, mantras, not mission statements)
John Doerr of Kleiner Perkins, author of Measure what Matters
McDonald's menu hacks
Wise Guy (book) by Guy Kawasaki
Steve Jobs introduces Think Different campaign (YouTube)
My favorite Steve Jobs story by Guy Kawasaki...
2022-03-2941 min
Brand Narrative Podcast with Matt CertoHow Publishing a Book Can Help You Build Your BrandIn this episode of the Brand Narrative podcast, we welcome author/speakers Jim Knight and Brant Menswar discuss how writing and publishing books can help brands thrive. Links discussed in this episode include:
How to Buy a Home Without Getting Hammered (Book) by David Weekley of David Weekley Homes
Jim Knight bio
Culture That Rocks: How to Revolutionize your Company's Culture (by Jim Knight)
Brant Menswar bio
Black Sheep: Unleash the Extraordinary, Awe-Inpiring, Undiscovered You (by Brant Menswar)
Thoughts that Rock Podcast
Thoughts that Rock S4/Episode 123 (episode with Matt Certo)
bookstarPR
Booky Call mobile app
Page Two
2022-03-2159 min
Thoughts That RockMatt Certo | You've Got to Develop YourselfOur guest today is Matt Certo, who is the CEO & Principal of Findsome & Winmore, an Orlando-based digital marketing agency, and host of the Brand Narrative podcast. THOUGHT #1 - You've Got a Gift, but it's Not Enough; You've Got to Develop Yourself. Rely Too Much on Your Own Gift and You'll Fail. - The Natural THOUGHT #2 - There May be People Who Have More Talent than You, but There's No Excuse for Anyone to Work Harder than You Do. - Derek JeterCONNECT:
Website: FindsomeandWinmore.com
Podcast: BrandNarrative.fm
...
2022-03-0752 min
Brand Narrative Podcast with Matt CertoThe Link Between Brand and Organizational StrategyIn this episode of the Brand Narrative podcast, Matt discusses the interconnectivity of brand management and organizational strategy with author and professor Sam Certo, PhD. Links discussed include:
Sam Certo bio
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
2022-03-0349 min
Brand Narrative Podcast with Matt CertoThe Nuanced Connection Between Brand and SalesIn this episode of the Brand Narrative podcast, Ian Altman (author of Same Side Selling: How Integrity and Collaboration Drive Extraordinary Results for Sellers and Buyers) joins us to share insights about the connection between brand marketing and sales. Links discussed in today's episode include:
Ian Altman bio
same
Same Side Selling podcast episode with Matt Certo (Stand Out from the Competition)
Same Side Selling Academy
The Brand Narrative Podcast is produced by the team at Findsome & Winmore.
2022-02-1844 min
Brand Narrative Podcast with Matt CertoMonday-Morning Quarterbacking the Washington Commanders Name ChangeIn this episode of the Brand Narrative Podcast, we discuss the recent announcement of the Washington Football Team (formerly Washington Redskins) changing its name to the Washington Commanders. We also weave in comparisons to the recent name change of Major League Baseball's Cleveland Guardians (formerly Cleveland Indians), discussed in an earlier episode of the podcast. Links discussed in the episode include:
Washington Commanders brand reveal video
Explanation of Washington Commanders brand, crest
2022-02-0937 min
Brand Narrative Podcast with Matt CertoCreating an Immersive Brand with John Rivers (4 Rivers Barbecue)This episode of the Brand Narrative Podcast features John Rivers, Founder and Chef at 4Rivers Barbecue. Links discussed in today's episode include:
4 Rivers Barbecue
4 Rivers Barbecue Founding Story
Headway reading app
The Brand Narrative Podcast is hosted by Matt Certo of Findsome & Winmore.
2022-01-2742 min
Brand Narrative Podcast with Matt CertoHow Networking Drives Brand GrowthThis episode of the Brand Narrative podcast features author/speaker/coach Annetta Wilson of Speak with Ease. Annetta speaks with Matt about the nuances of personal networking and how they can help to build brands. Links discussed in today's episode include:
Annetta Wilson bio
Speak With Ease
How to Talk to Anybody About Anything by Leil Lowndes
The Brand Narrative podcast is produced by Findsome & Winmore, Inc.
2022-01-2036 minBrand Narrative Podcast with Matt CertoThe Intersection of Brand and ArchitectureThis episode of the Brand Narrative podcast features the insights of Ekta Desai, Partner and Design Lead with SchenkelShultz Architecture, a leading architecture firm based in Orlando, Florida. Ekta discusses the role that brand plays within physical architecture and how marketers should be thinking about physical spaces as a touchpoint for brands. Discussion topics also include creative inspiration and the creative process.
Links discussed in today's episode include:
SchenkelShultz Architecture
Ekta Desai Partner Announcement
Ekta Desai's Orlando Business Journal Profile (40-Under-40)
SchenkelShultz Instagram Page
The Edyth (profile)
2021-12-2945 min
Brand Narrative Podcast with Matt CertoQuantifying Brand ValueOur guest in this episode is Phil Nahajewski, a seasoned and experienced CFO with decades of experience in a variety of industries. In this episode, Matt and Phil discuss a variety of facets with respect to the assignment of value to brands and how to look at investments in brands. Links discussed in this episode include:
Phil Nahajewski's bio
Florida CFO Group
Florida Entrepreneur Success Network YouTube channel
Florida Entrepreneur Success Network LinkedIn Group
2021-12-1335 min
Brand Narrative Podcast with Matt CertoIdeas We Love: GEICO and Tag Team, Brooks vs Bryson, and "Engineerapy"In this episode of the Brand Narrative podcast, marketing agency leaders Matt Certo and Kelly Lafferman share marketplace ideas that have caught their attention. Links discussed in this episode include:
Geigo commercial: Tag Team Helps with Dessers (YouTube)
Scoop There it Is Ice Cream
Leaked Video: Brooks rolls his eyes at Bryson
The Match: Brooks vs Bryson
PGA Tour Player Impact Program
Swedish power company Vattenfall introduces "engineerapy"
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, author of Formulaic: How Thriving Companies Market from the Core.
2021-11-1929 min
Brand Narrative Podcast with Matt CertoFrom 0 to 1 Million Cans per Day: The Arnold Palmer Tea StoryIn the latest episode of the Brand Narrative podcast, host Matt Certo of Findsome & Winmore welcomes Christopher Byrd of Innovative Flavors, LLC who shares the story of how we combined forces with legenday golfer Arnold Palmer and AriZona Beverages to merchandise the famous drink which currently sells over 1,000,000 cans per day. Byrd explains how a simple merchandising plan and a cold call to Mr. Palmer led to a leading consumer beverage with a cult following. Links discussed on the episode include:
Arnold Palmer's Bay Hill Club & Lodge
Arnold Palmer: A Life Well Played (book)
Arnold Palmer's Half and...
2021-11-1538 min
Brand Narrative Podcast with Matt CertoHow to Solve Problems Customers Don't Know They HaveLinks discussed on this episode include:
Buzz Bruggeman (Twitter account)
ActiveWords home page
Marvin Minsky Wikipedia page
W. Edwards Deming Wikipedia page
Getting Things Done (book) by David Allen
Give and Take (book) by Adam Grant
Substack
Contagious (book) by Jonah Berger
2021-11-0559 min
Brand Narrative Podcast with Matt CertoHow to Create a Line Out the Door for your Product (Gideon's Bakehouse)In this episode of Brand Narrative, we speak with Gideon's Bakehouse owner and Founder Steve Lewis about the extraordinary rise of his bakery concept and what drives the truly spectacular demand for his products. Topics and links discussed during the episode include:
Gideon's Bakehouse Home Page
Gideon's Bakehouse FAQ page
East End Market
Disney Springs
Gideon's Bakehouse Instagram Presence
Gideon's Bakehouse Disney Springs Places page
The Words (film)
4Rivers Smokehouse
Snackwells cookie craze
2021-10-2857 min
Brand Narrative Podcast with Matt CertoHow to Build an Enduring BrandThis episode of Brand Narrative welcomes renowned landscape architect Christina Hite of Dix Hite, an award-winning landscape architecture firm with offices in the Southeastern United States. Links discussed on this episode include:
Dix.Hite+Partners Firm Website
Christina Hite Appointment to ASLA Council of Fellows
25th Anniversary year of ACTION
Dix.Hite project portfolio
onePULSE Foundation
2021-10-1940 min
Brand Narrative Podcast with Matt CertoNavigating a Brand Crisis: The Chevy BoltIn this episode of Brand Narrative host Matt Certo is joined by Management and Strategy expert and Arizona State Professor (and brother), Dr. Trevis Certo as he recounts his experience with a family car model that has been reported to have severe safety concerns.
Links discussed in this episode include:
S. Trevis Certo professional biography
Reported Photo of product catching fire
Reported Video of product fire
Chevy Bolt product page
GM's Chevy Bolt Recall Casts Shadow Over EV Push (Wall Street Journal)
Chevy Bolt Product Recall Page
Chevy Bolt Battery Recall: How Could This Have Happened...
2021-10-0737 min
Brand Narrative Podcast with Matt CertoDifferentiation, Employer Brand, and the Future of the WorkplaceThis episode of Brand Narrative features Workscapes CEO, Elizabeth Dvorak. Links discussed in this episode include:
Workscapes Website
Workscapes Mission, Vision, and Values
Herman Miller
Herman Miller Company Timeline
Herman Miller Living Office
Eames Lounge Chair
Herman Miller Aeron Chair
DIRTT (Do It Right This Time)
2021-09-2853 min
Brand Narrative Podcast with Matt CertoMarketing Through Customer Experience: A Restauranteur's JourneyAccording to statistics, 60% of restaurants fail within their first year while 80% fail within the first five years. On this episode of Brand Narrative, the highly successful Jason Chin of Good Salt Restaurant Group shares stories and insights of how he's thrived in the face of such long odds.
Along with his wife Sue, Jason has opened a number of restaurants in the Central Florida area that have been staples of the local food scene. The restaurant concepts are not only successful and enduring, they are celebrated by customers and the media through rave reviews and countless awards...
2021-09-0350 min
Brand Narrative Podcast with Matt CertoCultivating an Iconic Brand (Arnold Palmer)In this episode, Arnold Palmer Brand Director Reade Tilley shares insights, stories, and wisdom around the late golf legend with Brand Narrative host Matt Certo.
Topics discussed include:
An overview of Arnold Palmer's life (Wikipedia)
Arnold Palmer's Bay Hill Club and Lodge
Arnold Palmer's Latrobe Country Club
ARNOLD PALMER A Life Well Played: My Stories (Amazon)
Arnold Palmer Tea and Lemonade Beverage
Arnold Palmer Invitational presented by MasterCard
Kingdom Magazine
Story of Umbrella logo
2021-08-2458 min
Brand Narrative Podcast with Matt CertoLessons from the Cleveland Indians (Now Guardians) Name ChangeIn this episode of Brand Narrative, Caleb Liptak - Sr. PR Manager at Findsome & Winmore - comes on the show to discuss the recent name change of the MLB’s Cleveland Indians to the Cleveland Guardians.
Links from the show:
Team announcement on Twitter
Tom Hanks narrates video announcing change
Michael Wilbon's comments on ESPN's Pardon the Interruption
To learn more about the Brand Narrative podcast, head to brandnarrative.fm and if you’d like submit a question for future episodes, please submit your question as a voice memo to feedback@brandnarrative.fm.
2021-08-1836 min
Rollins Around TownMatthew Certo, CEO and Principal, Findsome & WinmoreMatthew Certo, CEO and Principal, Findsome & Winmore
2021-01-0636 min
Orlando EntrepreneursHow To Spot Trends: Interview with Matt CertoMatt Certo serves as CEO & Principal of Findsome & Winmore, an Orlando, Florida-based digital marketing agency. Originally called WebSolvers, the company’s first client was his alma mater, Rollins College. Matt built the college’s first website out of his dorm room in 1995 at the age of 19. Since then, Matt has grown the company […]
2019-06-0500 min
Career Tipper®Digital Marketing w/ Matt CertoEpisode 41 features Matt Certo. He's the CEO and Principal of the digital marketing agency, Findsome & Winmore. Matt is an industry expert with over two decades of experience in the field of internet, web development, and social media marketing. Matt authored Formulaic: How Thriving Companies Market From the Core. He has also served as a testifying expert witness for search engine optimization. During this episode, Matt shares foundational elements to having a successful career in an ever-changing industry.
2018-11-0834 min