Shows
Attributed - A podcast by DreamdataHow to Launch a LinkedIn Employee Advocacy Program with Dreamdata’s CMO Steffen HedebrandtTune into this special episode of Attributed, taken from The Founder-Led Marketing Show with host Finn Thormeier, featuring our very own Steffen Hedebrandt, co-founder and CMO of Dreamdata.Steffen unpacks the secrets behind Dreamdata's consistent and impactful employee advocacy strategy on LinkedIn. Discover how they transformed 300,000 impressions into a repeatable, operationalized social selling system without making it "corporate”. You’ll learn about what it really takes to scale LinkedIn content into an always-on revenue channel. This is a must-listen for anyone looking to build a stro...
2025-07-1045 min
Funky Flywheels Show – der Podcast für B2B SaaS- & AI-Founder zwischen 1–10 Mio. ARR.Founder-Led Marketing Masterclass – EP 46 | Finn Thormeier💡 Founder-Led Marketing - was ist es und warum es Teil jeder GTM-Motion sein sollte 🚀 Finn Thormeier hat den Begriff "Founder-Led Marketing" geprägt wie kein anderer. Umso mehr freue ich mich, ihn als Gast willkommen heißen zu dürfen.In unserer gemeinsamen Podcast-Folge sprechen Finn und ich über die Entwicklung und die Bedeutung von „Founder-Led Marketing“ - einer Strategie, bei der Gründer:innen ihre Expertise nutzen, um Thought Leadership zu etablieren und die gesamte GTM-Motion zu unterstützen. Hier einige Schlüsselinhalte der Folge:👉 Definition von Foun...
2024-04-2938 min
UX for AIEp. 70 Scale Your Marketing Through Thought Leadership With Finn ThormeierSend us a textBonanza Growth is BACK with our first full length episode of 2024!Join your host Behrad Mirafshar, founder and CEO of Bonanza Studios, as he dives deep into the minds of remarkable experts shaping the business landscape. In this special 70th episode, we bring back an audience favourite, Finn Thormeier, the dynamic force behind Project 33. Finn is a 27-year-old entrepreneur hailing from Bremen, Germany, who dropped out of college, embarked on an unplanned journey to New York, and built his first company, Project 33. Now residing in Berlin, F...
2024-01-2635 min
The Executive Brand PodcastMax Greenwald: 4 Steps to Go From Founder-Led Sales to a Repeatable Sales ProcessWarmly, went from 0 to 100+ paying customers in 2023. More importantly, Maximus Greenwald (founder & CEO) went from founder-led sales to a repeatable sales process.Here's how he built a repeatable sales motion this year (taken from Max's post, linked below):Q1: Founder Led Sales- Customers: 0-10- GTM Strategy: Design partners & founder friends- Key experiment: messagingQ2: Sales Leader Led, Founder Involved- Customers: 10-30- GTM Strategy: Founder friends & startups, email sequencing...
2024-01-1553 min
The Executive Brand PodcastPeter Caputa: 7 Ways You Need to Tweak Your Marketing Strategy in 2024Peter Caputa must be one of the most active software CEOs on Linkedin - and it's not for nothing.After being VP of Sales at Hubspot, Peter joined Databox ($8M ARR b2b SaaS) in 2017 as CEO. And they are growing fast.Peter Caputa: https://www.linkedin.com/in/pc4media/Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https...
2024-01-1257 min
The Executive Brand PodcastKevin Bobowski: How B2B Marketing is Changing in the New Era of EfficiencyKevin Bobowski: https://www.linkedin.com/in/kevin-bobowski/Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips This is a public episode. If you would like to discuss this...
2024-01-1244 min
The Executive Brand PodcastFinn Thormeier: How to Start a CEO Thought Leadership Program in 2024Website: https://www.project33.io/LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org
2024-01-0836 min
The Executive Brand PodcastFinn Thormeier: How to Grow Your B2B SaaS Business in 2024Behrad LinkedIn: https://www.linkedin.com/in/behradmirafshar/Behard Podcast: https://open.spotify.com/show/5GRT4OVeflkw4EkMG5rxjaWebsite: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips
2023-12-2532 min
The Executive Brand PodcastPatrick Trümpi: Why Is the CSO at Unique Posting on LinkedIn?Patrick: https://www.linkedin.com/in/patrick-tr%C3%BCmpi/?originalSubdomain=ch Unique: https://www.unique.ch/homepageWebsite: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing...
2023-12-1852 min
The Executive Brand PodcastKevin Indig: Is SEO the Right Lever for Your B2B SaaS Startup?Kevin Indig: https://www.linkedin.com/in/kevinindig/Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips This is a public episode. If you would like to...
2023-12-1159 min
The Executive Brand PodcastUdi Ledergor: How Gong Established & Designed Their Own CategoryGong Website: https://www.gong.io/Gong LinkedIn: https://www.linkedin.com/company/gong-io/Udi LinkedIn: https://www.linkedin.com/in/udiledergor/Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing...
2023-12-0557 min
The Executive Brand PodcastPhilipp Ströhemann: How to Bootstrap SaaS to $10MWebsite: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit...
2023-11-271h 04
The Executive Brand PodcastJustin Rowe: How to Fuel Your LinkedIn Ads and Scale EfficientlyJustin Rowe: LinkedIn: https://www.linkedin.com/in/justin-rowe-4043339b/YouTube: https://www.youtube.com/channel/UCATGD6P27kWXDVuaAZeZBuQWebsite: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing...
2023-11-231h 07
The Executive Brand PodcastJason Fried on Bootstrapping vs VC and Profit vs RevenueJason Fried is the co-founder and CEO of 37signals, the company behind Basecamp and HEY.In this episode, Jason breaks down why they’ve stayed bootstrapped and profitable for 25 years, how they ship without meetings or metrics, and why the best software is always built for yourself first.He also shares why “working more” isn’t the answer and how 40-hour workweeks can lead to more creative output, not less.Topics we cover in this episode:- Why Jason never raised VC and stil...
2023-11-1648 min
The Executive Brand PodcastPeter Caputa: How Databox Is Generating 6K Product Signups/Month Using LinkedInPeter Caputa must be one of the most active software CEOs on Linkedin - and it's not for nothing.After being VP of Sales at Hubspot, Peter joined Databox ($8M ARR b2b SaaS) in 2017 as CEO. And they are growing fast.So I'm super excited that in this week's Founder-Led Marketing Episode, we'll dive into how Databox is leveraging Co-Marketing and Peter's Linkedin to generate 6,000 signups every month for their free product.Peter Caputa: https://www.linkedin.com/in/pc4media/Website: https://www.project33.io/Podcast: https://open...
2023-10-2349 min
The Executive Brand PodcastPeter Caputa: How Databox Is Generating 6K Products Signups/Month Using LinkedInPeter Caputa must be one of the most active software CEOs on Linkedin - and it's not for nothing.
After being VP of Sales at Hubspot, Peter joined Databox ($8M ARR b2b SaaS) in 2017 as CEO. And they are growing fast.
So I'm super excited that in this week's Founder-Led Marketing Episode, we'll dive into how Databox is leveraging Co-Marketing and Peter's Linkedin to generate 6,000 signups every month for their free product.
Peter Caputa: https://www.linkedin.com/in/pc4media/
Website: https://www.project33.io/
LinkedIn (Finn): https://www...
2023-10-2049 min
The Executive Brand PodcastHow to Repurpose Your LinkedIn PostsWe repurpose our Linkedin posts in 9 other channels:- Youtube (regular + Shorts)- Website for SEO- An email newsletter- Podcast on Spotify & Apple- Linkedin Ads- Meta/Facebook Ads- Instagram- TikTokWhy? To give them longevity and increase conversions across platforms.So I will break down our exact 9-step repurposing framework.Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin...
2023-10-1730 min
The Executive Brand PodcastAnurag Gupta: Lessons from AWS & How to get Past the $1M ARR HurdleWebsite: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips This is a public episode. If you would like to discuss this with other subscribers or get access to...
2023-10-0944 min
The Executive Brand PodcastHow to Overcome Common Problems When Implementing Founder-Led MarketingWebsite: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips This is a public episode. If you would like to discuss this with other subscribers or get access to...
2023-10-0534 min
The Executive Brand PodcastHow to incorporate Founder-Led Marketing on Linkedin into your Marketing StrategyWebsite: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips This is a public episode. If you would like to discuss this with other subscribers or get access to...
2023-09-2343 min
The Executive Brand PodcastAleksandr Yampolskiy: Lessons From Scaling SecurityScorecard from $1M to $10M in ARR“What should the CEO focus on when scaling from $1M to $10M in ARR?”Here’s what Alex Yampolskyi (Co-Founder & CEO at Security Scorecard) had to say:“There’s no playbook for being a CEO. It’s about your unique strengths. For example, I suck at financial P&L modeling, but always ensure it’s validated by my team.Your priorities as a leader constantly shift, sometimes from week to week. However, I always spent much of my time on hiring - and still do. The rest I usually spent...
2023-09-1947 min
The Executive Brand PodcastB2B vs B2C: What BMW, Olive Garden and a Local Shoe Store in Berlin Can Teach B2B Companies About MarketingB2B vs B2C: What BMW, Olive Garden and a Local Shoe Store in Berlin Can Teach B2B Companies About Marketing.Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing...
2023-09-1428 min
The Executive Brand PodcastCutting Google Ads: Unlocking Loxo's $100k Google Ads Savings Strategy with Sam KuehnleCutting Google Ads: Unlocking Loxo's $100k Google Ads Savings Strategy with Sam Kuehnle Sam Kuehnle: https://www.linkedin.com/in/samkuehnle/Loxo: https://loxo.co/Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2...
2023-09-0958 min
The Executive Brand PodcastNavigating Growth: Founder-Led Marketing vs. Founder BrandingNavigating Growth: Founder-Led Marketing vs. Founder BrandingBelen Wagaw: https://www.linkedin.com/in/belenwagaw/Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing...
2023-09-0553 min
The Executive Brand PodcastThe Power of Founder-Led Marketing: Lessons From Founderpath, SaaStr & Refine LabsWelcome to The Founder-Led Marketing Show, the podcast that helps B2B SaaS founders and CEOs create awareness for their solutions, build trust and credibility in their market, generate inbound demos, and drive efficient growthIn this episode, we talk about:The Power of Founder-Led Marketing: Lessons From Founderpath, SaaStr & Refine Labs.Thank you for tuning in - enjoy the episode!Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn...
2023-08-3035 min
The Executive Brand PodcastHow we Generated $102K Revenue From 1 Ad | The Founder-Led Marketing ShowWelcome to The Founder-Led Marketing Show, the podcast that helps B2B SaaS founders and CEOs create awareness for their solutions, build trust and credibility in their market, generate inbound demos, and drive efficient growthIn this episode, we talk about:How to Generate $102K Revenue From 1 Ad.Thank you for tuning in - enjoy the episode!Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin...
2023-08-2339 min
The Executive Brand PodcastHow to Gain Credibility as Software Startup & Why Founders Need to Be Involved in Their Marketing | The Founder-Led Marketing ShowWelcome to The Founder-Led Marketing Show, the podcast that helps B2B SaaS founders and CEOs create awareness for their solutions, build trust and credibility in their market, generate inbound demos, and drive efficient growth.In this episode, we talk about:- Why founders need to be involved in their marketing- Why One Post a Week Isn't Enough- The Downside of Founder Branding- Why social media is the #1 opportunity for B2B- Why You Need A Laser-Focused Buyer Persona- Founder-led Marketing: The Art of Selling...
2023-08-1932 min
The Executive Brand PodcastHow Nathan Latka is leveraging founder-led marketing, How to shorten your marketing cycles, Facebook Ads vs LinkedIn Ads | The Founder-Led Marketing Show #18In this episode, we talk about Founder-led Marketing vs Demand Gen, facebook ads vs LinkedIn ads, how Founder-Led Marketing helps your salespeople, how Nathan Latka is leveraging founder-led marketing, how to shorten your marketing cycles, 3 reasons why video outweighs other content formats, CNBC interview vs LinkedIn content and 6 popular B2B marketing strategies that don’t work.Website: https://www.project33.io/YouTube: https://www.youtube.com/@project-33LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/...
2023-07-2931 min
The Executive Brand PodcastLinkedin Ads Masterclass with Justin Rowe & Finn Thormeier — Live Q&A 6 | The Founder-Led Marketing Show #17Justin Rowe: LinkedIn: https://www.linkedin.com/in/justin-rowe-4043339b/YouTube: https://www.youtube.com/channel/UCATGD6P27kWXDVuaAZeZBuQProject 33:Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/
2023-07-221h 03
The Executive Brand PodcastHow to Implement Founder-Led Marketing, The #1 Benefit of Founder-Led Marketing, How Founder-Led Marketing Makes Sales Easier | The Founder-Led Marketing Show #16In this episode, we talk about how to implement Founder-Led Marketing, 4 content pillars for a strong Founder-Led Marketing strategy, how to turn your Founder into a 24/7 salesperson, the #1 benefit of Founder-Led Marketing, how Founder-Led Marketing makes sales easier, the 3 types of trust in Founder-Led Marketing, our blueprint for successful Founder-Led Marketing.Website: https://www.project33.io/YouTube: https://www.youtube.com/@project-33LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin...
2023-06-1826 min
The Executive Brand PodcastWhen Is Founder-Led Marketing the Most Effective, Why Your Marketing Is Not Performing, Running Ads Is Not Demand Gen | The Founder-Led Marketing Show #15In this episode, we talk about why B2B companies should consider influencer marketing, how I would setup my B2B company’s podcast, running ads is not demand gen, why LinkedIn ads is the best B2B channel in 2023, when is Founder-Led Marketing the most effective, why your marketing is not performing and Founder-Led Marketing vs Founder Branding.Website: https://www.project33.io/YouTube: https://www.youtube.com/@project-33LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/...
2023-05-2422 min
The Executive Brand PodcastHow to Stand Out on LinkedIn in 2023, The Most Important Content Metric to Track, Understanding Marketing Cycles | The Founder-Led Marketing Show #14In this episode, we talk about the most important content metric to track, understanding marketing cycles, how your need for tracking is destroying your content strategy, posting to LinkedIn pages vs personal profiles and how to stand out on LinkedIn in 2023. Website: https://www.project33.io/YouTube: https://www.youtube.com/@project-33LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www...
2023-04-1318 min
The Executive Brand PodcastWhat Is Demand Gen, Main Ingredients of a Good B2B Podcast, 4 Content Pillars for Successful Founder Branding, What Can B2B Learn From B2C? | The Founder-Led Marketing Show #13In this episode, we talk about tracking the what is demand gen, the main ingredients of a good B2B podcast, 4 content pillars for successful foudner branding, how much does a 45 min podcast episode cost, how to encourage your employees to be active on LinkedIn and what B2B can learn from B2C.Website: https://www.project33.io/YouTube: https://www.youtube.com/@project-33LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https...
2023-03-2027 min
The Executive Brand PodcastTracking the ROI of Content, How We Help B2B Software Companies Grow, How to Run Cost-Effective Marketing, 5 Reasons Why B2B Content Fails | The Founder-Led Marketing Show #12In this episode, we talk about tracking the ROI of Content, how we help B2B software companies grow, how to run cost-effective marketing, 5 reasons why B2B content fails, why marketing is cheaper than sales, hiring a marketing agency vs doing it yourself and should you post your B2B content only on LinkedIn. Website: https://www.project33.io/YouTube: https://www.youtube.com/@project-33LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin...
2023-02-1035 min
The Executive Brand PodcastWhat is Founder-Led Marketing? — Live Q&A 5 | The Founder-Led Marketing Show #11In this episode, we talk about Founder-led Marketing.If you can’t attend the Live Q&A, you can submit your question here.Our website: www.project33.ioTags:b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier This is a public episode. If you would like to discuss this with other subscribers or get access to...
2023-02-0250 min
The Executive Brand PodcastContent Is Networking at Scale, Why Personal Branding Matters, Why ChatGPT Will Not Take Over Copywriting, 5 Reasons Why Video Is Superior | The Founder-Led Marketing Show #10In this episode, we talk about why personal branding matters, why B2B marketing takes months to deliver results, why we put all of our IP out there, content is networking at scale, self-checkout for a $100K ACV software product, how your newsletter is ruining your reputation, why ChatGPT will not take over copywriting, 5 reasons why video is superior, why we started doing live events and what I’d do as a new Head of Marketing.Our website: www.project33.ioTa...
2023-01-2250 min
The Executive Brand PodcastThe most important B2B marketing channels in 2023 — Live Q&A 4 | The Founder-Led Marketing Show #9In this episode, we talk about the most important B2B marketing channels in 2023.If you can’t attend the Live Q&A, you can submit your question here.Our website: www.project33.ioTags:b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn th...
2023-01-1731 min
The Executive Brand PodcastWhat I Would Do in My First 3 Months as a New VP/Head of Marketing at a B2B Software Company — Live Q&A 3 | The Founder-Led Marketing Show #8In this episode, we talk about what I would do in my first 3 months as a new VP/Head of Marketing at a B2B software company.If you can’t attend the Live Q&A, you can submit your question here.Our website: www.project33.ioTags:b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal br...
2022-12-2233 min
SUSO DigitalLinkedIn B2B personal branding with Finn ThormeierFinn Thormeier is founder at Project 33, a B2B personal branding agency. He shares with us a tested implementable strategy for founders on LinkedIn.
2022-12-2151 min
The Executive Brand PodcastB2B Marketing During a Recession, How to Cut Out Bad Marketing to Save Cost, How to Get Exponential Growth in Marketing | The Founder-Led Marketing Show #7In this episode, we talk about B2B marketing during a recession, how to cut out bad marketing to save cost, live events vs. recorded content, the problem with bots and engagement pods, why B2B marketing is just sales at scale, how to 80-20 your marketing, how to get exponential growth in marketing, why posting memes and tweets won’t get you far, and solving B2B marketing.Our website: www.project33.ioTags:b2b marketing, b2...
2022-12-2042 min
The Executive Brand PodcastBreaking down Refine Lab's and Chris Walker's Content & Marketing Strategy — Live Q&A 2 | The Founder-Led Marketing Show #6In this episode, we talk about Refine Lab's and Chris Walker's content & marketing strategy.If you can’t attend the Live Q&A, you can submit your question here.Our website: www.project33.ioTags:b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn th...
2022-12-1545 min
The Executive Brand PodcastProject 33's Founding Story, B2B Marketing for Startups, and Founder Branding — makeitwork Podcast | The Founder-Led Marketing Show #5In an interview on the makeitwork podcast with Balach Hussain, Finn talks about Project 33's founding story, B2B marketing for startups, founder branding, and more.makeitwork Podcast: https://open.spotify.com/show/3knFLfsifSyKF8v2U2RNJI?si=988a1013f1924417Our website: www.project33.ioTags:b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin...
2022-11-2245 min
The Executive Brand PodcastHow to Start Posting on Linkedin, the 7 Hour Rule, Serving the B2B Side for a B2C Company, and More | The Founder-Led Marketing Show #4In this episode, we talk about how to post on Linkedin, the problem with selling to multiple decision-makers, how to serve the B2B side for any marketplace or B2C company, the "7 Hour Rule", how to leverage your network on Linkedin, and how videos help prove the value of your offer.Our website: www.project33.ioTags:b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing...
2022-11-1732 min
The Executive Brand PodcastHow B2B Marketing Has Changed, Avoiding Marketing Silos, and More — Live Q&A 1 | The Founder-Led Marketing Show #3In this Live Q&A, we talk about how B2B marketing has changed, how to avoid marketing silos, whether you should post personal content, when it makes sense to start a podcast, and more.Our website: project33.ioTags:b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin content, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier This is a public episode...
2022-11-0941 min
The Executive Brand PodcastPerformance Marketing vs Content Marketing, LinkedIn Pages vs Personal Profiles, and Common Beginner Mistakes When Posting Content | The Founder-Led Marketing Show #2In this episode, we talk about how content helps you find channel partners, 2 mistakes beginners make when they start creating content, why your need for tracking your content strategy is destroying it, we talk about an undervalued side effect of creating a lot of video content, we compare Performance Marketing vs Content Marketing, whether you should post on LinkedIn Pages or Personal Profiles, and why image posts perform better than text posts on LinkedIn. Our website: https://www.project33.io Tags:...
2022-10-1329 min
UX for AIEp. 15 - Leveraging Content Marketing In B2B Growth with Finn ThormeierSend us a textContent marketing is an affordable, long-term, and customer-focused tactic for generating traffic and leads. It’s key to successful B2B inbound marketing at a time when communication is a cacophony, not a conversation.With more ways to communicate than ever, consumers have become hyperaware of ads and sales pitches and they don’t like it. So, before you win their money, you now need to win your customer’s heart. And this is why content marketing is important.When done well, content marketing provides a range of benefits that c...
2022-09-301h 10
The Executive Brand PodcastIncreasing Win Rates, Ideal Video Length, and The Simplest Content Strategy | The Founder-Led Marketing Show #1In this episode, we talk about how to deal with differing opinions in marketing, business problems you can solve using videos, why you should stop trying to create short videos, how content increases your win rate, why an audience is an asset, why it's usually the founder doing the CNBC interviews, the simplest content strategy, and the difference between creating content for a new business vs an established business.Our website: https://www.project33.ioTags:content marketing...
2022-09-1628 min
makeitworkB2B marketing for startups and founder branding, with Finn ThormeierFinn Thormeier dropped out of college and flew to NYC with no plans, except documenting his journey on social media, and built an audience of 35,000 followers across platforms (LinkedIn, Instagram & Youtube). His videos and posts on LinkedIn have been viewed over 5 million times since then. On the back of this, he started his first company — Project 33.
Listen to the episode to learn more about Project33, Finn's journey as an accidental influencer and then an entrepreneur- the kind of content that works and sells, and what in the world is founder branding when it comes to B2B ma...
2022-07-1846 min
Europe's B2B SaaS Sales Podcast#56 How to consistently create great LinkedIn content with Finn ThormeierFinn Thormeier claims to still have no clue about life after just turning 25. We heartily disagree and think he has more clues about life than 99% of 25-year olds. Especially about creating consistency in video content creation and publishing.
Stephanie Biebel and Manuel discuss with Finn about different ideation and content creation strategies and mindsets, but also the variable effort behind what it takes to publish attractive content consistently.
2021-09-0624 min
Girl in SalesFolge 61: Nur für Aufmerksamkeit zu posten ist dumm - über Content Creation mit Finn ThormeierWas geht einem durch den Kopf, wenn man merkt, man studiert für andere, aber nicht für sich selbst? Wie fühlt es sich an, sich in New York zufällig und nicht geplant selbstständig zu machen? Und wie funktioniert eigentlich eine Agentur, die das Personal Branding und Content Strategie für CEOs umsetzt?
Finn Thormeier sagt über sich selbst er sei ein "24-Year-Old with no clue about life". Ich kann euch sagen, das stimmt nicht. Als Founder von Project33 und mit unfassbar viel Wissen in Content Creation auf Social Media hat er mir in dieser F...
2021-07-1555 min
The Grow2Gether PodcastEpisode #53: How Networking Helped Me To Find My Calling with Finn ThormeierThis episode of the Grow2Gether Podcast is taken from our Redefine Your Twenties series where we're joined by young entrepreneur, Finn Thormeier as we discuss his journey into social media entrepreneurship and how others can use their youth to build something valuable. Once Finn had dropped out of college, he had no idea what he wanted to do. After experiencing an epiphany, he travelled around the world and by putting his efforts into networking and creating content he eventually found his calling.
Today, Finn is the founder of his own company, Project 33, which specialises in marketing...
2021-03-0547 min
Sabine´s InfoBoXMandy Thormeier - Lebe nicht Dein Leben, lebe Deinen TraumFolge #26
Mandy Thormeier - Lebe nicht Dein Leben, lebe Deinen Traum
Was Du Dir von Deinem Kind wünschst, darfst Du Deinem Kind vorleben.
Je entspannter Du bist, desto entspannter ist Dein Kind.
Glückliche und entspannte Kinder lernen leichter.
Als Mutter von drei Kindern und selbständige Logopädin, Lerntherapeutin sowie Elterncoach hat sie eine Menge Erfahrung. Aus diesem sehr interessanten Interview kannst Du eine Menge lernen.
Ein sehr spannendes Interview. Hört gern rein, abonniert meinen Kanal.
Eure Sabine
Interviewpartner werden? >>> www.sabines-infobox.de
...
2021-01-1630 min
OnlyJustConversationsPersonal Branding Secrets & Life in NYC : EP 001 : Finn ThormeierSEASON 001 - EPISODE 001 - FINN THORMEIER
In this episode, I chat with Finn Thormeier, one of my close friends. Finn is the CEO of 'Project 33' - a company that specialises in personal branding for CEO's.
We chat about all things personal branding (obviously), but also- some of our shared experiences in NYC.
2020-06-1745 min
Talented HumansEP 17 - A Conversation with Finn ThormeierIn this episode I have a conversation with one of my best friends Finn Thormeier, It is fitting that this is the first episode of season 2 as we dive into the topic of social media and how Finn has dealt with the experience of being on social media and building a brand and image through it. In the past 2 years, Finn has gone from University dropout to founder of his own personal branding agency while documenting the whole process. have a listen to this light-hearted conversation between to silly friends who are both figuring life out and navigating the w...
2020-02-201h 14
Finn Thormeier's Podcast#009 - Ricky SombornRicky Somborn is a Youtube Creator with a strong background in digital marketing, being the Lead SEO Manager for Complex before quitting his job 6 months ago. 2 weeks ago, he moved to Bali to join me and help build out Project 33 from here.
2019-02-2353 minFinn Thormeier's Podcast#008 - Adrian VazquezAdrian Vazquez is a content creator and videographer and currently the main Vlogger for Ryan Serhant. Adrian was 1 of 2 people I knew before going to NYC. He picked me up from the airport and let me crash at his place my first couple nights. So many things to be grateful for to this human being.
2019-02-1640 minFinn Thormeier's Podcast#007 - Tommy ReckThomas Reck is an 18 year old who is still in high school in Germany and after being in NYC for 5 months he is currently doing personal branding and social media marketing for clients. He is also doing a BUNCH of incredible photography on his Instagram @tommyreck.
2019-02-0246 minFinn Thormeier's Podcast#006 - Kyle MoggedKyle @Thezenwizard Mogged is currently a mediation and fitness coach, video producer and brand director. He was a member of Team Garyvee and is living in New York City.
2019-01-2657 minFinn Thormeier's Podcast#005 - Finn ThormeierI don't know who Finn Thormeier is and I can't recommend him.
2019-01-1935 minFinn Thormeier's Podcast#004 - Coy WhiteCoy White is working on an app he started called Sprackle, does lots of mountain biking and is a video creator/storyteller based in NYC.
2019-01-121h 20Finn Thormeier's Podcast#003 - Lucy McMullanLucy McMullan is a content creator, organizer of the OJM Summit and her company OnlyJustMedia helps Influencers/Youtubers distribute their videos by creating micro content for them.
2019-01-051h 00Finn Thormeier's Podcast#002 - Amanda McCreightAmanda McCreight started her own app called Mark Your Map, dropped out of college and is currently living and working with two of the most accomplished entrepreneurs, Jesse Itzler and Sara Blakely. Also, she is probably one of the most positive people you'll find.
2018-12-2852 minFinn Thormeier's Podcast#001 - Quentin AllumsQuentin Allums is a storyteller and entrepreneur. He is currently one of the top creators on LinkedIn and is running a storytelling and an events company based out of Milwaukee under the umbrella Urban Misfit Ventures.
2018-12-2245 min
Work In ProgressReal Talk #11 l Developing a More Productive Life with Personal Branding Whiz Finn ThormeierFor Real Talk #11 (Episode 52 of the Work in Progress podcast) Finn and I talked about the following topics:
⚡️Introductions
⚡️Life as a Digital Nomad
⚡️Trusting Your Gut
⚡️Productivity Hacks / App Recommendations
⭐️Here's a couple -https://www.toggl.com/ (Time Management)
No more YouTube Recommendations (https://chrome.google.com/webstore/detail/remove-recommendations-yo/hfnghnjkcpgagjbiheidccjnneoipbmb?hl=en)
Mindful Browsing https://chrome.google.com/webstore/detail/mindful-browsing/cciemibfcmeeiijeefebhojenhnpoibc?sid=874yST&hl=fil
⚡️Future Plans
🔑Want to know more about Finn? Check out our interview from episode 17 : https://anchor.fm/work-in-progress/episodes/Finding-Your-Way-with-Finn-Thormeier-e1pdpn 🔑
🔥🔥 Finn's Info:
https://www.instagram.com/finnthormeier/?hl=en
https://www.linkedin.com/in/finnthormeier/
https...
2018-12-1436 min
The Finn Thormeier PodcastINSTAGRAM STORY ADS, LINKEDIN VIDEO & PERSONAL BRANDING | OJM SUMMIT 2018 KEYNOTEIn this video you will see my speech about my experience and success with Instagram story ads, the importance of personal branding and also the huge opportunity on LinkedIn and LinkedIn videos specifically for becoming an influencer in todays social media landscape. This was one of my first big speaking events in Northern Ireland at the 2018 Only Just Media Summit (OJM Summit).
2018-10-1431 minThe Finn Thormeier PodcastOn Finns Mind Ep. 12 - Update, Rant, Randomnessthis episode was recorded on sunday, august 12th 2018.
2018-08-1207 minThe Finn Thormeier PodcastOn Finns Mind Ep. 11 - How to Make Friendsthis episode was recorded on sunday, august 5th 2018.
2018-08-0505 minThe Finn Thormeier PodcastOn Finns Mind Ep. 10 - Doing It Because You Wanna Do Itthis episode was recorded on sunday, july 29th 2018.
2018-07-2908 minThe Finn Thormeier PodcastOn Finns Mind Ep. 9 - Make More Choicesthis episode was recorded on sunday, july 22nd 2018.
2018-07-2205 min
The Zack Scriven PodcastFinn Thormeier | Zack Scriven Podcast 028In this podcast I get a chance to get to know Finn Thormeier a little better. He is known as the Instagram Kidd and he is taking on LinkedIn Video in waves now! We share our stories with each other first before diving deeper into topics like Instagram and LinkedIn. Interestingly enough we actually had not had much in-person dialogue before jumping on the podcast so you get see our conversation unfold in this hour long episode! Enjoy!!
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Support this podcast: https://podcasters.spotify.com/pod/show/thezackscrivenpodcast/support
2018-07-1757 minThe Finn Thormeier PodcastOn Finns Mind Ep. 8 - Never Be Contentthis episode was recorded on sunday, july 15th 2018
2018-07-1510 minWork In ProgressFinding Your Way with Finn ThormeierFinn Thormeier and I first spoke over FaceTime last February.
At that time Finn was a 21 year old who had recently dropped out of college and was dedicating a large amount of time into learning about cryptocurrency.
I knew there was something special about Finn in that initial conversation.
He had a unique honesty about himself and his day-to-day life.
He’s taken this approach to social media and has been able to cut through the noise by simply being his authentic self.
Fast forward to now, Finn is living in NYC creating content and trusting his gut every step of...
2018-07-1042 minThe Finn Thormeier PodcastOn Finns Mind Ep. 7 - How to Have More Good Daysthis episode was recorded on sunday, july 1st 2018.
2018-07-0407 minThe Finn Thormeier PodcastOn Finns Mind Ep. 6 - Why I Went to Vidconthis episode was recorded on sunday, june 24th 2018.
2018-06-2407 minThe Finn Thormeier PodcastOn Finns Mind Ep. 5 - Visa, Vidcon, Willie (Updates)this episode was recorded on sunday, june 17th 2018
2018-06-1806 minThe Finn Thormeier PodcastOn Finns Mind Ep. 4 - People Are All the Opportunitythis episode was recorded on sunday, june 10th 1018
2018-06-1805 minThe Finn Thormeier PodcastOn Finns Mind Ep. 3 - True Story > Cool Storythis episode was recorded on sunday, june 3rd 2018.
2018-06-0305 minThe Finn Thormeier PodcastOn Finns Mind Ep. 2 - Dont Be Yourself Too Muchthis was recorded on sunday, may 27th 2018.
2018-05-2708 minThe Finn Thormeier PodcastOn Finns Mind Ep. 1 - New York Gives You the Tools to Winepisode recorded on sunday, may 20th 2018.
2018-05-2709 min
The Finn Thormeier PodcastDropping out of College, Going to NYC & the Right MindsetKevin & Finn talk about the value of going to college vs dropping out, finding out your passion, the importance of mindset and doing things you are uncomfortable doing.
It's basically just two random guys (aka Kevin & Finn) talking about their random lives.
Kevin Nguyen and Finn Thormeier
Follow Kevin:
Instagram: https://www.instagram.com/yendegreez/
Youtube: https://www.youtube.com/channel/UCPnQ1_eKDoJDFSPEWazdU8Q
Follow me:
Instagram: https://www.instagram.com/finnthormeier/
Youtube: https://www.youtube.com/c/FinnThormeier
Snapchat: https://www.snapchat.com/add/finnthormeier
Twitter: https://twitter.com/finnthormeier
Facebook: https://www.facebook.com/finnthormeier/
Anchor: https://anchor...
2018-03-0231 min2017-11-0704 min2017-10-1504 min2017-10-0604 min2017-10-0602 min2017-09-2404 min2017-09-2104 minThe Finn Thormeier PodcastStartup Pitches @ PirateSummitLIVE from @PirateSummit - "Walk the Plank" Startup Pitches • @VoxEra • @Buah • @Ticketrunner
2017-09-0619 minThe Finn Thormeier PodcastLET'S MEME IT UP75 Years Later... • 3000 Years Later... • A Few Minutes Later... • ARE YOU OUT OF YOUR MIND • Crickets • DAMN SON • Drum Roll • Elevator Music • Heavenly Music • HELP ME. HELP. ME.• ...
2017-09-0204 minThe Finn Thormeier PodcastFirst Time Fundraising for STCTalking about my experience working as a fundraiser for Save the Children for the first time ✌️
2017-08-2905 min2017-08-1003 minThe Finn Thormeier PodcastFundraiser for SaveTheChildrenSAVE THE CHILDREN TRAINING • DAY 1 - Informational Stuff • DAY 2: Communication Classes and Role-playing • DAY 3: Trial Work • I Signed 2 Girls
2017-08-0820 min2017-07-3001 minThe Finn Thormeier PodcastWhat's Normal Is SubjectiveWhat's Weird Depends on the Context • sharp teeth • Is Beauty Subjective? • What do you guys think?
2017-07-2407 min2017-07-2203 minThe Finn Thormeier Podcast19.07.17 - Update John's StoryStill awesome to connect with people trough thes new app • The story of an african refugee in Germany • Update: John's Story
2017-07-1908 min2017-07-1603 min2017-07-0604 minThe Finn Thormeier Podcast04.07.17 - My First HackathonHACKATHON... what? • What's a Hackathon? • 1. An idea is only worth as much as it's implementation • 2. Prioritizing is the number one priority • 3. Don't get attached to any of your previous decis...
2017-07-0412 minThe Finn Thormeier Podcast02.07.2017Are you faking if it doesn't come naturally? • SMILE AT PEOPLE (not only of they have a dog or baby)
2017-07-0207 minThe Finn Thormeier Podcast30.06.17IF YOU LOVE FRIDAYS, YOU NEED TO LISTEN TO THE NEXT SEGMENT • "A Rant: I HATE FRIDAY" by @garyvee | Make your own podcast: https://anchor.fm/finnthormeier
2017-06-3003 min