Shows
The Gambling FilesHead of operations = not a surgeon: The Gambling Files RTFM 215In this engaging conversation, Richard Logan, Head of Operations at Clarion Gaming, shares insights into the complexities of managing large-scale events like iGB LIVE! and ICE Barcelona. He discusses the challenges of moving events to new venues, the importance of attendee experience, and the role of technology in event planning. Richard emphasises the need for effective navigation and flow within event spaces, as well as the significance of feedback and continuous improvement. The conversation also touches on personal anecdotes and the lighter side of event management [05:04 - 45:50].Choice quotes:"It's all fairly idiot proof." "I'm not...2025-06-3046 minThe Gambling FilesThe UK needs regulatory clarity: The Gambling Files RTFM 214First up, we are graced by the presence of top gambling industry executive Fintan Costello, who somehow successfully guesses the kind of watch Jon wants to buy – seriously, it's a bit freaky – and we talk about time mastery, which is better late than never [0:00 – 13:54].Then Jon is joined by Northridge Law's superstar partner Melanie Ellis, who discusses the current state of UK gambling regulations, including updates on the long-awaited white paper, the challenges surrounding affordability checks, and the implications of credit card bans. The conversation also touches on changes in casino regulations and the overall impact on the ga...2025-06-261h 02The Gambling FilesBrazil: a tough nut to crack, Alan – TGF RTFM 213In this episode of the Gambling Files podcast, we kick off with hosts Jon Bruford and Fintan Costello in a lively discussion covering various topics ‘related’ to the gambling industry. They explore personal anecdotes, regulatory challenges, market dynamics, and the importance of accountability within organizations. The conversation also touches on sponsorships, innovations in the market, and much more [0:00 – 37:11].Then they’re joined by none other than the Ginger Prince, iGB’s Kyle Goldsmith who’s here to talk up his epic new report on Brazil’s burgeoning gambling market (you can get free access to the report here). He expl...2025-06-191h 21The Gambling FilesVoices of change in gambling recovery: The Gambling Files RTFM 212Another bumper episode! So we kick off with Jon and Fintan talking about stuff and things [0:00 – 16:48], followed by the last of the interviews from Jon’s recent trip to EveryMatrix towers and a chat with Friend of the Podcast Mark Schmidt [16:49 – 37:35]. And that thing about the Eye of Sauron? Obviously it’s a joke…Our headline act though is (are?) Lorraine Perrons and Claire Jones, co-founders of Gambling Recovery Therapy and Gambling Recovery for All CIC. They discuss their personal journeys that led them to create a unique approach to gambling recovery, emphasising holistic healing and individualised support. W...2025-06-121h 22The Gambling FilesCreating Cohesive Customer Journeys with Optimove Engage: The Gambling Files RTFM 211In no way is this week’s episode a nod to our corporate overlords in any way, shape or form.That said, first up in this episode there’s a brief chat between Fintan and Jon [0:00 – 10:22], followed by another interview from Jon’s recent visit to Everymatrix’s shiny new London offices, this time with Russell Colvin, Commercial Director, and Mark Wilson, Head of Trading, to talk about the FSB acquisition and more. Jon finds out why they bought FSB then built their own solution, because you’ve got to ask, am I right? [10:23 – 21:50]Then the hosts welc...2025-05-301h 22The Gambling FilesExploring the Canadian Gaming Landscape with Steve McAllister: The Gambling Files RTFM 210In the intro for this episode, we get Jon’s recent interview with Richardt Funch, EveryMatrix’s global commercial director, which was done during the visit to the opening of the firm’s new London offices. It’s worth a listen by itself [0:00 – 20:14], but honestly when we package it with the main event it’s an irresistible bundle of joy!Our guest this week is the brilliant Steve McAllister who joins us to discuss the current state of the gaming industry in Canada, focusing on the regulatory changes in Ontario and anticipated developments in Alberta. We explore the impact o...2025-05-221h 09The Gambling FilesNavigating the Finnish Gambling Landscape with Antti Koivula: TGF RTFM 209Fintan’s here! And he’s mocking Jon’s weight! The chaps talk about the wonderful term kummerspeck, which apparently translates from German as ‘grief bacon’, and it's something Jon's been enjoying a little too much. Also, as usual we talk about lots of other things too [0:00 – 18:43]. Our returning guest, Legal Gaming’s Antti Koivula, discusses the evolving landscape of Finnish gambling legislation, highlighting the current status of regulatory changes, the rarity of prohibition orders, and the implications of marketing restrictions. He emphasizes the challenges posed by taxation laws on gambling winnings and the limited enforcement capabilities against black...2025-05-151h 04
The Gambling FilesWalter Bugno: STRANDED! RTFM 208 or DID#4We catch up with Games Global's legendary CEO Walter Bugno to ask "Hey Walter, if you were stranded on a tropical island, what would you want to have with you?"He chooses: 3 movies3 books3 albums1 song1 pet1 object1 dessert…and advice: one piece to give to his younger self, and one from his younger self to his older self.Walter is engaging as ever, and we hope you enjoy this offshoot episode while we prepare its own feed and landing page et cetera…The 'I Will Always Love You' of sponsors, we than...2025-05-081h 07The Gambling FilesThe Crazy Journey of Gary Green - casinos and much, much more… The Gambling Files RTFM 207Seriously, this episode takes in - but is not limited to - the following subjects: Gambling, Casinos, Folk Music, Trump, Tupac Shakur, Community Engagement, Environmental Issues, Casino Management, Political Polarization, Lithium Mining, entertainment, community impact, tribal sovereignty, economic development, lottery laws, music authenticity, historical roots, personal connections… It's a wild ride, and our guest Gary Green is here to show us the path. In this episode Jon speaks with Gary Green, a multifaceted figure in the gambling industry with a rich background in journalism, music, and casino development. They discuss Green's unique career path, his experiences in th...2025-05-011h 01The Gambling FilesNavigating the Gambling Landscape: Insights from Steve RuddockSteve Ruddock from Straight To The Point joins Jon and Fintan to discuss various aspects of the gambling industry, focusing on responsible gaming initiatives in North America, the importance of agency and accountability, and the challenges faced by regulators. They explore the new messaging strategies for responsible gaming, the need for transparency in gambling odds, and the holistic approaches required to address gambling addiction. The conversation also touches on the regulatory landscape and the complexities surrounding Kalshi. Steve gets into the complexities and challenges surrounding sports betting exchanges, regulatory barriers, market dynamics, user experience, and the potential future of...2025-04-241h 11The Gambling FilesRegulatory Frustrations: The Black Market Dilemma in Germany; TGF RTFM 204In this episode of the Gambling Files podcast, a Fintanless Jon Bruford discusses the current state of online gambling regulation in Germany with returning guest Michelle Hembury. They explore the evolution of gambling legislation since 2021, the challenges faced by operators, and the ongoing issues with the black market. Jon laughs a lot at the country’s hugely optimistic channelisation hopes. The conversation highlights the frustrations of the industry regarding regulatory restrictions and the need for more effective enforcement measures. They also touch on the importance of dialogue between regulators and operators to improve the gambling landscape in Germany. We al...2025-04-0353 minThe Gambling FilesFiresand’s Chris Blake talks IT insecurity, suppliers and much more: The Gambling Files RTFM 203Another week, another chance for us to caress your ears with our words and wisdom. Well, the wisdom of our guests. No Fintan this episode though, our apologies. He's executiving.In this episode of the Gambling Files podcast, host Jon Bruford welcomes Chris Blake, a director at FireSand, to discuss the critical issues surrounding cybersecurity in the iGaming industry. They explore a recent data breach incident involving a German operator, the vulnerabilities that were exploited, and the importance of proper API security and penetration testing.The conversation also delves into regulatory frameworks, the challenges of...2025-03-2856 minThe Gambling FilesAlex Pratt looks back at ICE and forward to iGB Live, and more! RTFM 202Another slice of pure gold pie for your ears, the latest episode of The Gambling Files features Jon and Fintan talking a bit [0:00 – 08:35], then we meet returning guest Alex Pratt of Clarion fame. We discuss the recent ICE Barcelona event's success, the economic impact on the city, and the logistics of navigating the venue. There’s talk about positive feedback from attendees, challenges faced, and the importance of local engagement. The discussion also touches on personal experiences at the event and suggestions for improvement, emphasizing the ambition to create a landmark event in the gaming industry. In this...2025-03-201h 00The Gambling FilesDabble: Revolutionizing Sports Betting: The Gambling Files RTFM 201We kick off with some burbling from Fintan Costello and Jon Bruford [0:00 – 7:57] before we meet our guest, Dabble’s Jon Robin, executive director and co-founder. Dabble is a sports betting platform that merges traditional wagering with community engagement. We explore the journey of Dabble from its inception, the challenges of building a platform, the importance of user feedback, and the strategic decision to expand into the US market. Jon shares insights on the affiliate marketing background that led to the creation of Dabble, the lessons learned during the development process, and the significance of community in shaping the...2025-03-121h 16The Gambling FilesTelling it like it is, Africa, and much more! EveryMatrix's Mark Schmidt on RTFM 200We celebrate our 200th episode today, and with that milestone, it's only appropriate that Fintan isn't here to record the intro [0:00 – 4:06], so it's just Jon. Yeah, we're skipping that bit too.But wait! Then we're joined by both Fintan and top-guest-who-is-in-no-way-here-because-he-works-for-a-top-sponsor, Mark Schmidt. He's head of sales, Africa for EveryMatrix, and is on to share his insights on the gaming industry, his personal journey through addiction, and the importance of attention to detail in business. He discusses the evolution of the industry, the challenges faced by operators, and the need for authenticity in a world often dominated by...2025-03-061h 20The Gambling FilesThe Future of Social Casinos and Sweepstakes: The Gambling Files RTFM 199In this episode of the Gambling Files we enjoy the usual flim-flam, see how everybody is doing, discuss favourite cities [0:00 – 18:21]…Then Fintan and Jon meet Gavin Walters and Al Turner, the CCO and CEO of CogniPlay respectively, about their innovative approach to the social casino and sweepstakes market. They discuss the origins of CogniPlay, the unique aspects of their platform, and the current landscape of the gaming industry, particularly in the US. The conversation delves into the cultural significance of sweepstakes in North America, the challenges of operating in a regulated environment, and the importance of a well...2025-02-2759 minThe Gambling FilesRTFM 198: The Lawsuit EditionAs generated by AI – you’ve got to love the technology: “everyday experiences like toilet paper choices”, and “the unpredictable nature of nightlife and personal encounters”. Yes, Jon finally tells the whole sordid story of his karaoke night in Las Vegas. Be warned though, the story is not to everyone’s taste and has, ahem, adult themes. The AI bit: In this episode of the Gambling Files podcast, hosts Jon Bruford and Fintan Costello discuss various topics including Fintan's new executive assistant, the importance of leadership and delegation, their personal health journeys, and the recent news of Gavin Isaacs s...2025-02-1348 minThe Gambling FilesNever judge a book by its cover – Daniel Crouch on the world's largest private collection of playing cards. TGF RTFM 197We kick off with the chaps discussing the recent ICE event in Barcelona, which Jon missed some of because he couldn't get in but maintains it's not his fault. Except it really clearly obviously is. We have some of the usual flim-flam and shennanigans [0:00 - 27:05] before we are joined by a really special guest. In this conversation, rare book, map and atlas dealer Daniel Crouch discusses the incredible playing card collection he has been entrusted to sell by a private collector [27:06 – 1:03:11]. The collection includes 3,000 decks dating from 1480 to 2024. Daniel shares insights into the history and evolution of pl...2025-01-301h 03The Gambling FilesOptimove's Moshe Demri on the OptiLive launch: TGF RTFM 196Moshe Demri, Optimove’s SVP of revenue and GM, joined us at ICE after we totally coincidentally bumped into him in a recording studio. I know, right? It was the strangest thing, we were just there mooching about and there was this guy and he looked like he knew things so we asked him hey man, do you know about things and he said like yeah, sure I do so we got to talking and like WOAH dude, we should totally record this! So we did.We discuss Optimove’s two announcements at ICE, one of which is O...2025-01-2229 minThe Gambling FilesSpecial episode: Toby Hadoke talks about being friends with Jon, and lots of other stuff. TGF RTFM 195This is a bit os a step outside the usual; it started life intending to be an intro to another episode, but we were enjoying ourselves and it just ran away with us. You could say that this is the punchline to a very long-running joke in this podcast, so for long-time listeners, this is Jon proving that his spectacular schoolfriend Toby is a real live human being. We do not, however, talk about gambling. At all. I mean, Fintan and Jon do a bit in the intro [0:00 - 35:00], but not like the norm. Don't worry though, we will...2025-01-201h 45The Gambling FilesInside Slot Game Design with Christine ParkhillIn this episode, Jon sits down with Christine Parkhill, the Chief Commercial Officer (CCO) of Just Slots, a slot game designer, to explore the fascinating world of online slot development. Christine shares how her team leverages data to create player-centric games and dives into the challenges and rewards of competing in a crowded market. From the psychology of play to the future of personalization, this conversation is packed with insights for anyone curious about the gaming industry.A huge high-five to Optimove for keeping this podcast alive and kicking! They’re all about turning customer data into ma...2025-01-141h 15The Gambling FilesThe Bible Belt’s Gambling Conundrum with Alabama’s Josh MoonThis episode dives into the complexities and quirks of gambling legislation in Alabama, with investigative journalist Josh Moon sharing insightful stories and sharp commentary. Josh and host Jon (Fintan was away today) have a wide-ranging discussion, from the history of gambling in Alabama to the potential for transformative legislative changes. Josh Moon is an investigative journalist with the Alabama Political Reporter who loves tackling the tough questions and digging into the heart of the matterBig thanks to Optimove for sponsoring us! They’re the maestros of marketing, orchestrating campaigns that hit all...2025-01-0742 minThe Gambling FilesBuilding a Business with Generative AI: Insights from Andrew CardnoIn this episode, Jon chats with Andrew Cardno, co-founder and CTO of Quick Custom Intelligence (QCI), about the groundbreaking ways AI and data activation are revolutionizing the gaming and resort industries. We’re thrilled to have Clarion Gaming as a sponsor, the go-to source for all things gaming and gambling! Their dedication to connecting businesses and fostering innovation makes them the MVP of the industry. Shoutout to Optimove, the superheroes of CRM marketing! They help businesses save the day with smarter customer insights and real-time decision-making powers. Big t...2024-12-311h 11The Gambling FilesBetting Big on Africa: Insights from Tekkorp Capital’s Conor O'DonovanIn this episode, Jon and Fintan chat with Conor O'Donovan, African Partner at Tekkorp Capital, about navigating Africa’s diverse gambling markets. Conor shares insights into the challenges of market entry, the role of mobile money in the region’s growth, and Tekkorp’s strategy to create a unified, de-risked portfolio. With a blend of humor and deep expertise, the conversation highlights Africa’s complexity and promise in the global gaming industry.Thanks to Optimove for sponsoring this episode! They’re the marketing wizards who turn customer data into magical, personalized campaigns that drive real growth. We appreciate...2024-12-2452 minThe Gambling FilesAI Meets iGaming: A Conversation with Optimove’s Motti ColmanIn this episode (The Gambling Files RTFM 190), Motti Colman, VP of iGaming at Optimove, joins Fintan and Jon to explore the intersection of AI and the gambling industry. They discuss how predictive modeling and hyper-personalization are transforming marketing strategies, improving customer experiences, and addressing responsible gambling concerns. In iGaming, players may think the big win is the highlight, but behind the scenes, it’s Optimove’s CRM software—that's the true MVP. With Optimove, you can juggle players, promotions, and data with the finesse of a Vegas croupier. Thanks Optimove, for being a sponsor. We owe you a stand...2024-12-1756 minThe Gambling FilesBehind the Scenes of ICE Barcelona: A Conversation with Alex PrattIn this episode (The Gambling Files RTFM 189), Alex Pratt of Clarion Gaming and Jon Bruford discuss the monumental task of moving ICE to Barcelona and creating a globally immersive gaming experience.A warm shoutout to EveryMatrix. Their OddsMatrix Sports Betting Software Solutions delivers cutting-edge solutions for sportsbook platforms and data feeds, offering real-time and highly accurate data across a variety of markets. We’re proud to have such an innovative partner supporting the podcast!In the wild world of iGaming, a reliable CRM can feel like the holy grail. But thanks to Op...2024-12-1054 minThe Gambling FilesTransformative Leadership with Paul Speirs-HernandezIn this episode (The Gambling Files RTFM 188), Jon speaks with Paul Speirs-Hernandez about leadership, communication, and cultural transformation. Paul shares insights from his two decades in the gaming industry and his leadership training initiatives, highlighting the importance of positivity and adaptability in personal and professional growth. Big thanks to EveryMatrix and their OddsMatrix Sports Betting Software Solutions! With industry-leading accuracy and a wide range of betting markets, you’re revolutionizing the sports betting space. We're lucky to have you as a sponsor!Clarion Gaming, you keep the dice rolling and the cards in play. Whether it’...2024-12-0354 minThe Gambling FilesLet's Look Under The Bonnet of Gambling AddictionThis episode (The Gambling Files RTFM 187) features a conversation with Matt Smith, the Director of External Affairs for Bet No More, who shares his personal journey of recovery from gambling and alcoholism. Thanks to our amazing sponsor, EveryMatrix! Their OddsMatrix Sports Betting Software Solutions provides an unmatched number of betting markets, combined with real-time data you can trust. Whether you need full sportsbook services or just top-tier data feeds, they’ve got you covered!Let’s be real—while we discuss all things gaming, Clarion Gaming are out there championing businesses, connecting people...2024-11-2641 minThe Gambling FilesFrom Player to Powerhouse: iGaming Leader Tips from Leo JudkinsIn this episode (The Gambling Files RTFM 186), Leo Judkins, a performance coach and iGaming leader, joins Fintan and Jon to discuss self-care and sustainable performance in iGaming. He also shares practical tips on how to manage distractions, prioritize tasks, and build healthy habits to achieve both personal and professional success. Shoutout to EveryMatrix for sponsoring this episode! Check out their OddsMatrix Sports Betting Software Solutions! Their accurate and real-time data truly sets them apart in the industry. Whether you’re a business or a bettor, their solutions can elevate your game!With Opt...2024-11-1951 minThe Gambling FilesThe Role of Tech in Gambling Harm Minimization with Duncan GarvieJoin us in this episode (The Gambling Files RTFM 185) for a fascinating conversation with Duncan Garvie, a true pioneer in the online gambling industry. From his early days with ThePOGG.com to his current work with Bet Blocker, Duncan talks about the evolving landscape of online gambling, and how we can create a safer and more responsible industry for all. A huge thank you to our sponsor, EveryMatrix! They offer a sportsbook platform—OddsMatrix Sports Betting Software Solutions—that covers sports and esports, paired with real-time data and unmatched accuracy. Whether you're looking for complete solutions or speci...2024-10-221h 44The Gambling FilesThe Science Behind Trade Shows in the Gaming Industry with Kate ChambersIn this episode (The Gambling Files RTFM 184), Jon Bruford and Fintan chat with Kate Chambers to discuss the science behind trade shows in the gaming industry. They explore the importance of evaluating trade show effectiveness, the changing landscape of events, and the power of partnerships and community. We'd like to give a special shoutout to our sponsor, EveryMatrix, and to their OddsMatrix Sports Betting Software Solutions! If you're in the world of sports betting, their top-notch coverage and reliable data are second to none. With a wide range of markets and an unparalleled level of ac...2024-10-151h 16The Gambling FilesFree-to-Play Casino Games for Healthier Habits with Sina AzeriIn this episode (The Gambling Files RTFM 183), Jon and Fintan talk with the CEO of Transform Gaming. They discuss the company's mission to create safer, free-to-play casino-style games for problem gamblers. They also explore how new technology could be used to detect risky gambling behaviors and offer solutions that promote responsible gaming. Today’s guest is Sina Azeri, a man on a mission to help problem gamblers by creating safer gaming environments. With a passion for innovative technology, Sina is reshaping the gaming industry, one player at a time. Thanks to our new spo...2024-10-081h 03The Gambling FilesBetting on Trouble: When VIP Gamblers Go Too Far, with Katherine SayreYou bet, we thank our sponsor, Optimove! We hit the ultimate payout with Optimove! With their CRM software, you’re not just tracking customers—you’re managing high-rollers and casual gamers with the finesse of a blackjack dealer. Now you can double down on personalized offers and never worry about going bust. Thank you Optimove for stacking the deck in our favor! Also big thanks to our sponsor Clarion Gaming and ICE Barcelona 2025 for not only keeping the gaming world connected 365 days a year, but also for making sure Jon and Fintan can keep talking about i...2024-10-0158 minThe Gambling FilesUse AI to Level Up Your Affiliate Game with Roo WrightLet’s take a spin and land on the perfect CRM marketing solution for iGaming—Optimove! Thanks to Optimove’s software, iGaming and Sports Betting operators can keep track of everything without rolling the dice. They make customer retention feel like hitting the jackpot every single day, and for that, we’re throwing confetti their way! In this episode (The Gambling Files RTFM 181), Fintan interviews a seasoned affiliate marketer and entrepreneur to discuss his journey from building a successful bingo affiliate empire to founding BoostBox, a new AI-driven content creation tool for affiliates. Today’s gu...2024-09-241h 01The Gambling FilesThe Evolution of Online Poker with Chris StraghalisHave you ever needed a toaster that also walks your dog? Yeah, us neither (well, maybe Jon). But you know what you do need? Optimove’s awesome CRM marketing solution. Also, you definitely need to check out Clarion Gaming’s cool network and brands. They actually make useful stuff for gamers! How has the integration of AI changed the landscape of online poker? What is the future of poker in a world where technology, regulation, and player behavior are constantly evolving? In today’s episode (The Gambling Files RTFM 180), Fintan and Jon talk with po...2024-09-171h 32The Gambling FilesRedefining Compliance: Isabelle Zanzer on Balancing Ethics and Profit in Gambling: The Gambling Files RTFM 179If we were forced to choose between Optimove and Clarion Gaming, we’d be screwed—because we can’t live without Optimove’s awesome CRM marketing solution or without Clarion Gaming’s cool network and brands. Hey sponsors, we see you, and we thank you. Today’s guest is Isabelle Zanzer, a Regulatory Compliance Specialist and Sustainability Integrator with CompliancePlay, a regulatory consultancy firm for the iGaming industry. Isabelle discusses her unique approach to compliance, focusing on solutions rather than simply saying no, and how her team works to help businesses thrive while meeting regula...2024-09-101h 28The Gambling FilesIs AI Coming For Your Gambling Industry Job?: The Gambling Files RTFM 178Fintan and Jon were this close to broadcasting from a cardboard box when Optimove and Clarion Gaming burst in with their sponsorships, amazing CRM marketing solution (Optimove), and awesome multi-platform network of live and digital brands (Clarion Gaming). They’re the real MVPs—Most Valuable Podcasters! How is artificial intelligence currently being used in gambling? Also, in the future, what do we have to look forward to (and to fear)? Your hosts spoke with two AI/gambling experts to get some answers. Joining us for this episode is Mark Flores Martin (CEO of XGENIA...2024-09-031h 32The Gambling FilesWhat Impacts will Thailand’s Legalized Casinos Have?: The Gambling Files RTFM 177 with Rosalind WadeJust when Jon and Fintan thought they had run out of brilliant yet awkward banter, Optimove and Clarion Gaming swooped in and saved the day! Faster than a speeding bullet, more reliable than a Wi-Fi connection, they’re the hero sponsors we all need! Rosalind Wade is today’s guest. Roz is the CEO of Winna Media, which creates small, intimate, bespoke events that promote relationship building and networking (as compared to ginormous expos that often fail at actually building meaningful relationships between people). In a nutshell: * After talking about dehydrating beef i...2024-08-271h 05The Gambling FilesCan Social Responsibility Thrive in Gambling? Malcolm Wilkinson Thinks So: The Gambling Files RTFM 176Three cheers to the peeps at Optimove and Clarion Gaming for helping The Gambling Files Podcast share our wisdom directly into your earbuds or onto your screens. Today’s guest is Malcolm Wilkinson, the founder of We The Bookie, a socially responsible bookmaker. You might ask: How responsible are they? Well, at the end of each month, We The Bookie returns 50% of all gross revenue back to customers. In a nutshell: * Jon learns that he’s got an avoidant attachment type of personality (whatever that is). * How Clayton Christensen’s book, Th...2024-08-201h 32The Gambling FilesOptimove Insights Post-UEFA Euro 2024: The Gambling Files RTFM 175Behind the scenes with gambling, what happened with the 2024 UEFA European Football Championship and England’s loss to Spain? One of our wonderful sponsors—Optimove—provided us with this episode’s guest. But that doesn’t mean that we’re any less grateful to Clarion Gaming for also helping us bring you The Gambling Files Podcast. Optimove’s Jonathan Collins joins Fintan in the Gambling Files studio today. Our guest is a Strategic Services Team Leader at Optimove, a leading customer relationship management (CRM) and marketing automation platform that we unabashedly recommend to everyone, but es...2024-08-1338 minThe Gambling FilesUnderstanding Problem Gambling Statistics with Melanie Ellis: The Gambling Files RTFM 174Have you clicked on our sponsors yet? Don’t do it. Optimove is here, and Clarion Gaming is here. Whatever you do, don’t click on ’em, thanks. (Please let us know if our reverse psychology worked on you ... or didn’t!) The UK’s Gambling Commission recently released some statistics on the prevalence of problem and at-risk gambling. What do these stats mean? And how are these stats different from the results of previous studies? Returning to the show to discuss these messy numbers is Melanie Ellis, numbers whiz and gambling regulatory lawyer for No...2024-08-061h 12The Gambling FilesEarning revenue from markets you don’t even operate in, with Björn Nilsson: The Gambling Files RTFM 173Thanks to our awesome sponsors Optimove and Clarion Gaming for helping us bring The Gambling Files Podcast to you. In this episode, Jon, Fintan, and their guest Björn Nilsson explore options for companies that have no operations or legal footprint in particular regions of the world, yet can still earn revenue related to traffic exchanges between brands in different markets. With over 20 years in the online gaming industry, Björn is the CEO of FTDx, a platform that converts visits from regions outside your business scope into revenue. In a nuts...2024-07-301h 02
The Gambling FilesMarketing trends & layoffs in gaming, with Paul Sculpher & Harry Lang: The Gambling Files RTFM 172Thanks to our awesome sponsors Optimove and Clarion Gaming for helping us bring The Gambling Files Podcast to you. In this episode, we chat about important stuff, like Dutch clogs, James Bond, secret super yachts, and knitting. Occasionally, we even talk about gambling. Oh, and we’ve also got two guests on today’s show—Paul Sculpher and Harry Lang. Paul is a consultant who works on existing and proposed casino projects all around the world. Harry is a marketing guru who transforms digital B2C, D2C, and B2B brands. 2024-07-231h 07
The Gambling FilesChristina Cook’s mission: Help Women with Gambling Addiction: The Gambling Files RTFM 171Thanks to our awesome sponsors Optimove and Clarion Gaming for helping us bring The Gambling Files Podcast to you. This episode opens with tales of accidentally sending very personal messages to colleagues. Oops. That silliness out of the way, Jon and Fintan get into the heart of the episode—a chat with Christina Cook, a compulsive gambling addict who is living in recovery and is three years gambling-free. In a nutshell: * Christina shares her personal story of being a gambling addict in recovery, starting with occasional visits to a nearb...2024-07-161h 12
The Gambling FilesJon Bourke talks psychographics, first-party data monetization and moreA teeny tiny intro as it’s just Bruford this episode [0:00 – 2:38]. Pretty sure he mentions our excellent sponsor overlords though, Optimove and Clarion Gaming. WE LOVE THEM. Jon is then joined by Jon Bourke, CEO of Encompass Digital and Value Privacy, here to discuss the monetization of first-party data and the power of personalization in the iGaming industry. The Bourkemeister also introduces a brand-new buzzword to the podcast: psychographics! Jon explains the concept of psychographics and how it can be used to influence behaviour and encourage brand engagement. Bourke emphasizes the importance of creative messaging in attracting and...2024-03-141h 00
The Gambling FilesDavid Danzis talks Atlantic City, and hiding problemsWhy hello! Welcome to The Gambling Files podcast, sponsored by those fine folks at Clarion Gaming. Come and meet your hosts, Fintan Costello and Jon Bruford. Ah, here they come now; and you can hear Jon lure Fintan into a book-related trap using only a true story as bait [0:00 - 6:26]. Then we meet David Danzis, writer for PlayNJ.com, who explains why the supposed success story of Atlantic City's post-COVID recovery is not all it appears to be [6:27 - 38:58]. Enjoy the episode!2023-09-1239 min
The Gambling FilesBetter Change's mission, Casino Royale Antigua - TL;DRA look ahead with Jon Bruford - NO FINTAN (ladies, I'm sorry to disappoint) - to what's coming in the RTFM episode. This week we meet Victoria Reed, co-founder of Better Change to discuss the company's mission and what makes them stand out. It's good. Well, that's why we asked her on. They're awesome. Then we meet Sergio Porcasi, MD of Casino Royale Antigua, the newly-opened casino on this island paradise. Sergio tells us about the gaming operation, and a little about the local market.2021-12-1505 min
The Gambling FilesNew York Problem Gambling, UK gambling history – RTFM 14Fintan 'Fun Tool' Costello and Jon 'NO' Bruford are joined by the excellent Robin Fetterman and Amy McBride from the New York Council on Problem Gambling [0:00-41:23], and Dr Seamus Murphy, who talks about his academic opus The Casino and Society in Modern Britain [41:25-1:30:20]. The spectre of Big Marmalade also raises its head.2021-12-081h 30
The Gambling FilesNew York Problem Gambling, UK gambling history – The Gambling Files TL;DR 14Fintan 'Fun Tool' Costello and Jon 'Bruford' Bruford are joined by the excellent Robin Fetterman and Amy McBride from the New York Council on Problem Gambling [0:00-2:30], and Dr Seamus Murphy, who talks about his academic opus The Casino and Society in Modern Britain [2:31-5:21].2021-12-0705 minThe Gambling FilesRTFM 3Fintan Costello and Jon Bruford talk with David Bartram of cryptogamblingnews.com to discuss NFTs, Zed.Run and crypto gambling while the very reverend Gavin Isaacs tells us what he's up to and explains the guts of a SPAC. Not to be missed.2021-09-241h 10The Gambling FilesTL;DR 3Fintan Costello and Jon Bruford talk to David Bartram of cryptogamblingnews.com discusses NFTs, Zed.Run and crypto gambling while the very reverend Gavin Isaacs tells us what he's up to and explains the guts of a SPAC. Not to be missed.2021-09-2122 minThe Gambling FilesRTFM 2Fintan Costello and Jon Bruford talk to Jennifer Gaynor about the recovery of Las Vegas and how it's going; to Alex Barter about the status of the watch as the modern pissing contest; and to The Guardian's Rob Davies about the recent sale of William Hill's non-US estate to 888. It's a doozy.2021-09-161h 20The Gambling FilesTL;DR 2Fintan Costello and Jon Bruford talk to Jennifer Gaynor about the recovery of Las Vegas and how it's going; to Alex Barter about the status of the watch as the modern pissing contest; and to The Guardian's Rob Davies about the recent sale of William Hill's non-US estate to 888.2021-09-1518 min