Shows
Backwater Bastards: An Actual Play PodcastShort Stories | The Art of Getting Caught feat. Hamilton and Fiona K. T. HowatWhile the Bastards and The Caps are busy planning their rescue mission, Margo is busy hunting down her own backup plan.
Deep in the jungle on a desolate planet, Margo is tracking down the perpetually-captured duo known as "Nine Blades", (despite having only eight visible), and his precognitive partner Vache de Mer. With their “help”, Margo hatches a scheme to infiltrate BioLife and save Cleo. Her plan? Use Vache and Nine Blades’ unique talent for getting themselves captured by BioLife, as the ultimate Trojan Horse operation. By hiding the Bastard/Cap crew in their stolen BioLife ship and letting themse...2025-07-3110 min
Family Photographer Marketing Podcast75: Money Mindset + MarketingFall Goal Setting Workshop 6/30! Join the MembershipMy InstagramMoney mindset significantly shapes how we market our photography businesses and the stories we tell ourselves that limit our potential. Creative photographers often struggle with raising prices because we hold limiting beliefs about our own worth, leading to positioning ourselves as budget options rather than the trusted experts we truly are.• Money mindset issues manifest in five key ways: believing we're not worth charging more, assuming people can't afford us, avoiding being "salesy," feeling we must overgive to deserve payment, and fearing money will ch...2025-06-2531 minFamily Photographer Marketing Podcast74: 16 Marketing Mindset Shifts for PhotographersAi Overview Class in MembershipMy IGSixteen powerful mindset shifts that can transform your approach to marketing as a photographer and help you overcome feelings of frustration and hopelessness in your business journey. These thought adjustments address common challenges like market saturation fears, marketing discomfort, and self-doubt that prevent photographers from reaching their full potential.• Marketing is sharing solutions, not being "icky" or bothering people• Your unique perspective is what makes you stand out in a seemingly saturated market• Marketing is a learnable skill based on data, not your personality•...2025-06-1426 minFamily Photographer Marketing Podcast73: Is Your Marketing Built for 2025 or 2018?Helpful Links:Marketing Membership $35/moMy InstagramEpisode Overview:The photography industry isn't dying, but it DOES requires a complete shift in marketing approach to meet changing client behaviors and economic realities. • Clients are taking longer to decide and often booking last minute, requiring photographers to adapt marketing strategies that speak to both• Low-priced competition has always existed—the real challenge is consumer behavior changes in uncertain economic times• Successful photographers now spend 30-40% of their time on active marketing efforts• Marketing must focus on building emotional s...2025-06-0525 minFamily Photographer Marketing Podcast72: How to Win Clients in an Anxious EconomyTrust-building with potential clients has dramatically accelerated, requiring photographers to adapt their marketing strategies in an environment of economic anxiety and shortened attention spans. We need to be building trust in minutes, not months, as client behavior has fundamentally changed.• Clear, human-focused websites must immediately answer: who is it for, why now, and why you as the photographer• Testimonials strategically placed near pricing and about pages create trust-building touchpoints• What-to-expect videos showing your face and voice humanize the photography experience• Fast response times are critical – waiting to seem "less desperate" can cost bookings• Google Busin...2025-05-1522 minFamily Photographer Marketing Podcast71: 8 Brand Voice ExamplesWant help planning Summer? Come to the Summer Goal Planning Workshop in the Marketing Membership!Developing a consistent brand voice can help photographers overcome marketing barriers and build client trust faster, even if that voice differs from their real-life personality.1. Warm & Nostalgic Storyteller2. Playful Best Friend3. Adventure-Loving Guide4. Calm & Minimalist5. Elevated Fine-Art Editor6. Heart-Centered Empath7. Educational Mentor8. Eco-Conscious Naturalist• Common marketing barriers include general overwhelm, time management issues, and visual content creation• Brand voice can be different from...2025-04-3015 minFamily Photographer Marketing Podcast70: Booking Strategies from Other Family Photographers (Spring Addition)The Family Photographer Marketing Membership is open!We share a collection of spring marketing strategies from successful photographers who have managed to book this traditionally slower season effectively. • Offering early access or booking incentives for spring when clients book fall sessions• Creating a seasonal client flow with year-round documentation packages• Collaborating with local seasonal businesses like flower farms and boutiques• Consistently talking about spring in your marketing throughout the year• Using visual countdown boards to create awareness and scarcity• Emphasizing spring's benefits: less crowded locations and more creative freedom• Leveraging exis...2025-04-2113 minFamily Photographer Marketing Podcast69: The Spring Family Photographer StruggleSpring photography marketing requires a much longer runway than most photographers realize, with the most successful spring bookings often beginning their marketing campaigns in the previous fall.• The reality is that spring sessions don't naturally attract client interest the way fall family sessions do• Photographers who succeed with spring have spent years building that seasonal association with their client base• Many successful spring photographers focus on motherhood sessions which creates separation from traditional family photography• Weather complications can make spring sessions logistically challenging with multiple reschedules• Consider alternative approaches like setting aside fall income to...2025-04-1621 min
The Business Focused Photographer PodcastThe Magic in MonotonyEpisode Title: The Magic in MonotonyGuest: Fiona Margo, Family Photographer & Marketing Educator, Bainbridge Island, WAWe Discuss:The power of consistent marketing (and why it beats chasing trends)How to market like a local—because that’s who’s booking youCreative ways to stay inspired without jumping ship every other weekWhy photographers need more strategy and less scrollingWhat it means to run your business like a businessTactical tips for getting into marketing "flow"Model calls that actually...2025-04-1441 minFamily Photographer Marketing Podcast68: The Trend Chasing TrapFiona explores why photographers often chase trends when bookings slow down and explains how this can damage your brand identity and long-term business goals. She reveals the reality behind "successful" photographers whose business models often rely on model calls and photographer education rather than client work.• Trend-chasing happens most during financial insecurity when photographers aren't meeting income goals• Many photographers on pedestals are using model families to create content that sells education to other photographers• Marketing requires approximately 77 touchpoints before someone makes a purchase decision• Pivoting constantly restarts the long runway needed for new offering...2025-04-0918 minFamily Photographer Marketing Podcast67: Building a Month of Social Media in a DayHelpful Links: Pinterest for Family Photographers3 Week Group Mentoring2 Week Planner CANVA FreebieOverview: Learn how to create a full month of social media content in just one day with a systematic approach that will keep you consistently visible to potential clients.• Choose three content pillars such as behind-the-scenes, client stories, and sales/promotions• Aim for 3-4 posts per week (12-16 monthly) to stay top of mind with potential clients• Set time limits when brainstorming content to avoid perfectionism• Focus on reels and carousels instead of...2025-04-0115 minFamily Photographer Marketing Podcast66: Marketing Channels- What's Working NowMarketing channels for family photographers have substantially changed in the past couple of years, requiring new strategies to maximize visibility and bookings. Today I'm breaking down platform-specific updates and sharing practical ways to optimize your marketing efforts without getting overwhelmed.• Pinterest now favors engagement-based content alongside inspiration and education• Use keyword-rich descriptions and short-form video on Pinterest for better results• Google prioritizes experience-based content showing expertise and personal stories• Create Q&A sections in blog posts to rank better with Google's AI• Instagram algorithm heavily favors reels and carousels over single images• Content that...2025-03-2518 minFamily Photographer Marketing Podcast65: The Fastest Path to VisibilityHelpful Links:My Instagram Pinterest Course - $25 off with code APRIL through March 24th. Overview:• Even experienced photographers with large followings are finding it difficult to book clients in the current climate• There's no shame in supplementing your photography income with other work if needed• The fastest way to gain local visibility is through authentic storytelling content• Reconnecting with the joy of photography can fuel the motivation to continue marketing efforts• Sharing your passion rather than just selling services creates more meaningful community connections• Creating a content seri...2025-03-1718 minFamily Photographer Marketing Podcast64: Should You Be Running Ads?Helpful Links: Marketing Mentoring (FB Ads Included)Fb Ads Mini CourseMy Instagram Episode Recap:This episode dives deep into whether family photographers should run paid ads, highlighting the critical importance of a consistent portfolio and a well-defined marketing strategy. • Discusses the importance of running ads with a solid foundation • Explains the necessity of a consistent portfolio for building trust • Addresses common barriers such as overwhelm and fear • Emphasizes the need for both ads and a strong social media presence • Highlights the current challengi...2025-02-2416 minFamily Photographer Marketing Podcast63: 10 Steps to Break Free from Functional FreezeEvery photographer faces moments of feeling stuck, especially in marketing. This episode identifies "functional freeze," discusses its impact, and emphasizes the importance of taking actionable steps to overcome inertia.• Introduction to functional freeze as a marketing challenge • Connection between functional freeze and lack of motivation • Importance of organizing marketing materials • Creating a clear artistic process to streamline work • Developing a content series for engagement • Networking and connecting with others for support • Reaching out to past clients for valuable reviews • Importance of participation in networking events • Scheduling model calls to spark creativity • Th...2025-02-1317 minFamily Photographer Marketing Podcast62: Creative Marketing Challenges for a Few Different NichesThis episode explores creative marketing strategies for photographers aiming to pivot their businesses, especially during uncertain economic times. We tackle the power of local giveaways, the importance of maintaining clarity across multiple photography genres, and ways to effectively engage with communities to cultivate lasting client relationships. • Navigating the transition between different photography genres • Benefits of hyperlocal giveaways and partnership strategies • Importance of capturing leads from giveaway entrants • Creating clarity in a mixed-genre photography business • Emphasizing consistency through blogging for SEO • Engaging with the community through physical events • Testing waters with trial reels for audience gr...2025-02-0328 minFamily Photographer Marketing Podcast61: 2025 Marketing Strategies for Growth and ConnectionThis episode highlights essential marketing predictions for photographers in 2025. We emphasize the importance of a solid website, diversified marketing approaches, and the power of storytelling while encouraging listeners to take bold + diversifed action.• Building a trust-building website as a foundational step • Diversification is key to surviving platform shifts • Leveraging SEO and email marketing for better visibility • The importance of storytelling in connecting with clients • Taking action to translate ideas into measurable results • Adapting to new marketing channels and strategies • Encouragement to embrace a mindset of early adoptionMentioned in this Episode...2025-01-2126 minFamily Photographer Marketing Podcast60: Marketing Reviews Part 3: Reviewing a Golden Hour + Bedtime Session PhotographersThis episode explores essential marketing strategies for photographers, focusing on website optimization and effective client engagement techniques to boost bookings. The discussion highlights the importance of understanding client needs and educating them about unique session offerings, such as bedtime photography, to foster trust and increase visibility. • Review of Bloom Light Photography and suggested website improvements• Importance of an engaging About Me page emphasizing the artistic process• Benefits of having a detailed FAQ section for potential clients • Encouraging the use of online booking systems to streamline the client experience• Discussion on enhancing Instagram with effective...2025-01-1317 minFamily Photographer Marketing Podcast59: A Review of 2024 (Income Sources, Wins and Losses)Family photographers often feel pressure to achieve six-figure incomes, but many fall short of these ambitious benchmarks. This episode examines income realities, the importance of mindset, and practical strategies for building a successful family photography business. Also, learn how looking at the actual data can help you refine your 2025 goals. • Discussing common misconceptions about six-figure incomes• The impact of mindset and comparison on income goals• Strategies for effective seasonal marketing• Analyzing income contributions from various session types• Importance of boosting print sales • Practical tips for increasing income sustainablyWant more help? Grab a...2025-01-0724 minFamily Photographer Marketing Podcast58: Marketing Reviews Part 2: Day in the Life + an Adventure Family BrandMarketing Reviews Part 2!We start with a talented photographer based in Victoria, BC trying to specialize in outdoor adventures day in the life and relaxed at-home sessions. A few tweaks will give these two sessions types more prominence on the homepage and creating ease of booking will also help build trust.We unpack the essentials of a compelling "About Me" section on a photographer's website, emphasizing its power to build trust and engage potential clients. Explore how behind-the-scenes videos and day-in-the-life storytelling on social media platforms can showcase a photographer's unique offerings, helping clients understand...2024-12-1634 minFamily Photographer Marketing Podcast57: Marketing Reviews: Snuggly Family + Senior SessionsMarketing Reviews are back! This time we are discussing a Spokane family photographer who wants more snuggle in-home sessions and a Texas photographer juggling seniors with families in her marketing. Need a 2024 write off? Work one-on-one with me as your marketing mentor for 2025!My instagram 2024-12-1236 minFamily Photographer Marketing Podcast56: What to do if this Year SuckedHave you ever wondered how to turn an unexpectedly challenging year into a success story? We’re unpacking the secrets to navigating a tough year in photography, particularly for those grappling with outdated marketing techniques and a shaky economy. By establishing clear expectations and systems, you can protect your dream of what this business could be while building a trustworthy and sustainable brand. We'll also discuss the return of marketing reviews for family photographers, offering a chance to gain constructive feedback and uncover new opportunities. Reach out to me on Instagram for a review, and li...2024-12-0420 minFamily Photographer Marketing Podcast55: Getting Over YourselfFor family photographers and creative minds alike, we'll explore the art of taking brave steps and realizing that true confidence isn't the absence of fear—it's taking action despite it. Let's make 2025 your year for courageous achievements and trusting in your unique vision.One-On-One Marketing MentorshipsMy Instagram2024-11-2815 minFamily Photographer Marketing Podcast54: Economic Check-in (and Hi!)Ever wondered how a photographer can transform their passion into a thriving business amidst the chaos of life's demands? Join me on this episode as I recount my journey through the busiest stretch of my career, learning valuable marketing strategies that could reshape your approach to business. You'll gain insight into why self-reflection is crucial, especially during hectic seasons, to sidestep potential obstacles and ensure long-term success. As a parent navigating the complexities of raising teenagers, I'll also share my personal triumphs and trials, including my quest to foster more family time despite the evening challenges that come with...2024-11-1926 min
The Busy Romnivores12.5: Get Recc'd with the Hosts of Sapphic SeptemberGet Recc’d with Sapphic September hosts, Landice and Lexi!In this episode, Marianna and Kristen chat with Landice and Lexi, creators and hosts of the Sapphic September reading challenge! Are you entering your sapphic fiction era? Do you want to be?! This episode has the recs to get you started and keep you going for a long, long time!Get Recc’d with these:Morning Glory Milking Farm by C.M. NascostaThe Luis Ortega Survival Club by Sonora ReyesThe Kiss Quotient By Helen Hoan...2024-07-092h 03Family Photographer Marketing Podcast53: A Marketing PeptalkIt's rough out there - let's chat about it. ____Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!Marketing MentoringLocal to the Seattle Area? Come to a class!Local Classes My InstagramHelpful Links:Website CourseMilky Way Course 2024-05-2916 minFamily Photographer Marketing Podcast52: 6 Unhelpful Marketing TrapsIn today's episode, we pull back the curtain on six marketing traps that could be holding you back from booking session. From the indecision loop that leaves us questioning every move to the struggle of keeping our artistic integrity while chasing financial stability, join me as I stress the importance of embracing our dual roles as artists and entrepreneurs.Have you ever felt like you're shouting into the void on Instagram, only to echo back to the same faces? We tackle that head-on by dissecting the 'visibility loop' – the cycle of nurturing the same audience without ever expa...2024-05-1421 minFamily Photographer Marketing Podcast51: 6 Habits Increasing your Marketing Stress + Mid-Spring Marketing UpdateLet's start with the firsthand about the highs and lows of my studio's journey into a new market. This week's conversation also dives into the mental side of marketing—how to shift your mindset and adopt habits that squash stress before it squashes you. I also share how the AI search with google is confusing business owners and possibility punishing them and a simple way to rise above the changes. Helpful Links:Marketing Mastermind: Starts May 7th!Need a website boost? Take the course.My Instagram2024-04-2423 min