Shows
Family Photographer Marketing Podcast94: Measure What Matters + Stay VisibleAi Overview Class Feb 23rd- Sign up (free for members)Continuing to make the case for local-first marketing that leads to real bookings. I share the specific data points to track across social, blogs, ads and email, plus two classes to help you adapt to AI search and sharpen your email strategy.• shifting from global reach to local visibility• why peers in your feed distort results• social metrics that signal intent not popularity• blog paths that move readers to booking• ads that lead to clear, short conversions• email metrics that show trust a...
2026-02-0319 minFamily Photographer Marketing Podcast93: Why You Should Keep Marketing Right NowHelpful LinksOne-on-one Marketing MembershipsI unpack why continuing to market family photography during heavy news cycles is not denial but a steady service to families and your own sustainability. I share how to anchor messaging in a personal worldview, reduce emotional labor, and market from calm instead of guilt.• fear of visibility and judgment blocking marketing• difference between marketing and moral indifference• art and creativity as grounding forces• choosing a worldview instead of a party• women’s leadership and power as a guiding value• aligning offers and messaging with...
2026-01-2724 minFamily Photographer Marketing Podcast92: Why Your Best Marketing Asset Is Your PerspectiveHelpful Links:One-On-One Mentorship on Marketing I dig into why a clear perspective beats trend chasing and how consistent offers, honest portfolios, and human copy build trust that books. How to incorporate your perspective into your marketing. • choosing one or two sustainable offers• monthly money habits that create bandwidth• popularity versus profitability perspective• trust through consistent work and messaging• aligning website tone with social voice• writing copy that describes your viewpoint• bold positioning that repels and attracts• creating tangible next steps after inquiryCurrent Limited Time Offer...
2026-01-2024 minFamily Photographer Marketing Podcast91: Steps to Take if you Feel InvisibleI unpack how to move from feeling invisible to building steady visibility through clarity, consistency, and confidence. The goal: narrow focus to one channel, and rebuild trust with clear offers, simple paths, and calm brand authority.• why comparison skews perception and stalls action• the shift from vanity metrics to bookings• the three C’s and being findable, understandable, believable• one-channel focus with a six-week runway• rebuilding trust signals with clear offers and process• low-energy routines that sustain momentum• when to change strategy vs when to be patient• updates on classes, membership, and re...
2026-01-1323 minFamily Photographer Marketing Podcast90: A Review of 2025 (Income Sources, Wins and Losses)Helpful Links:Design Your Year- Jan 12th 9amMarketing Membership - $35/moOne-On-One Marketing HelpI review the wins and pivots that made 2025 calmer and more profitable, from replacing road-heavy sessions with local work to running real six-week marketing tests. I share how booking paths, email, and simpler websites landed more clients while ditching engagement pods protected creative focus for family photographers I help.• shifting from travel-heavy sessions to local demand• adding senior sessions to raise effective hourly rate• refining styling guidance and minimizing navy• committing to six-w...
2026-01-0822 minFamily Photographer Marketing Podcast89: Pricing Audits To Boundaries: 2026 Prep TipsHelpful Links: Design Your Year Jan 12thWe map a simple plan to prepare your photography business for 2026 by fixing pricing, cleaning systems, and protecting your time and energy. From a dual-card backup workflow to email list pruning and boundary resets, we focus on practical changes that reduce overwhelm and raise profit.• auditing cost of doing business and raising prices to match increases• calculating profit per hour by session type and finalizing 2026 rates• updating all client-facing materials for clarity and consistency• digital declutter, gallery retention policies, and backup strategy• email and CRM cleanu...
2025-12-1627 minFamily Photographer Marketing Podcast88: If Your Brand Needs a 2026 ResetImportant Links: Join the Membership, $35/moMy InstagramI lay out a four-step reset for family photographers who want to pivot their brand toward sessions that feel true: ruthlessly cull, define the niche, curate the homepage, and announce the change with confident, specific offers. The goal is trust and consistency so the work you show matches the work you want to book.• Ruthless cull across all platforms to remove off-brand images• Keep, archive, delete or repurpose workflow to decide what stays• Prioritize emotive, on-brand work over technical perfection• Define a single p...
2025-12-0922 minFamily Photographer Marketing Podcast87: The Two Themes That Can Carry a Marketing Strategy in 2026Helpful Links:Design Your Year Waitlist - Jan 12th!My InstagramWe share two themes that can run your entire 2026 marketing plan: make every step crystal clear and keep the promises you make to yourself and your clients. We map a booking path that reduces mental load, steadies visibility, and turns relief into trust and bookings.• clarity as a guiding principle across website, social, and email• the Ace Hardware greeter as a model for helpful marketing• removing old images, broken tech, and vague offers• building seasonal booking paths for spec...
2025-12-0218 minFamily Photographer Marketing Podcast86: 2026 Marketing Help OverviewHelpful Links:Website Lab Small Group Coaching $75 off with code BF26We lay out a clear path for family photographers to grow in 2026: build a trustworthy website, add steady visibility, and keep momentum with weekly support. Courses alone go stale; a system plus community creates consistent bookings.• Black Friday context and 2026 offer overview• Why membership beats standalone courses for marketing• The website as the true foundation of trust• Small-group Website Lab structure and goals• How visibility fails when the site breaks trust• Facebook ads support and course updates• Seasonal...
2025-11-2812 minFamily Photographer Marketing Podcast85: 25 Marketing Lessons From 2025We share 25 hard-won marketing lessons from 2025 that helped family photographers book faster with less friction. The through-line is trust: clearer sites, local proof, simple systems, and a human voice that makes your brand easy to choose.The Black Friday sale does include the Facebook ads small group class, the Pinterest Small Group Class, and the website small group class that are happening virtually in 2026. If you're not, you can go on the email list by getting any one of the freebies that are in my Instagram link in bio and it'll put you on the email list
2025-11-1827 minFamily Photographer Marketing Podcast84: Marketing Q+AWe answer your most-asked questions on booking through the slow season, defining marketing, building an email list that converts, navigating comparison, and adapting to AI-era SEO. The throughline: pick one offer, build proof, show up often, and make it easy to book.• splitting the year into seasonal offers for steady income• building runway with model calls and BTS content• redefining marketing as visibility that converts• choosing outreach that fits your personality• creating engaging, useful email formats that people want• ignoring saturation and protecting your attention• adapting local SEO for AI overview outcomes•...
2025-11-1130 minFamily Photographer Marketing Podcast83: Breaking The Burnout LoopHelpful LinksDesign Your Year WaitlistMarketing MembershipWe map a practical path from burnout loops to steady bookings by swapping panic posts for a simple, repeatable marketing rhythm. We explore low-energy systems, seasonal urgency windows, and diversified channels that protect visibility beyond social algorithms.• overbooked vs underbooked burnout and why both go silent• the danger of panic posting and cooled audiences• treating marketing as a rhythm not a sprint• reducing reliance on Instagram with email and evergreen content• repurposing one idea across many channels using templates• proo...
2025-11-0428 minFamily Photographer Marketing Podcast82: Micro-Marketing | 15-Minute Daily HabitsLinks:Waitlist for Design Your Year 2026My Membership + My InstagramA simple daily micro marketing system that fits creative brains, cuts stress, and compounds into real visibility and trust. Expect clear steps for a 15-minute Mon–Fri plan, practical tools to stay consistent, and eight mindset shifts that make it sustainable.• defining success on your own terms• why short daily actions beat marathon sessions• the five-day, 15-minute marketing framework• local relationship tactics that take minutes• website micro updates that sell your work• storytelling routines that build connection...
2025-10-2821 minFamily Photographer Marketing Podcast81: Three Layers: Trust, Visibility + ConversionLinks: My Instagram MembershipWe break down a simple three-layer marketing ecosystem for working photographers navigating busy season: fast trust, steady visibility, and friction-free conversion. Real stories, clear exercises, and practical fixes turn scattered posting into a system you can actually run.• fast trust through alignment and consistency • visual and voice cohesion across site, email, and social • clarity on who you serve, where you are, and your process • visibility buckets: evergreen, daily, borrowed • stop promoting what is sold out and pivot messaging • six-week data tests to find traction channels • co...
2025-10-2127 minFamily Photographer Marketing Podcast80: A Six-Week Black Friday Plan for Family PhotographersHelpful links: My IGMembershipWe map a six-week plan to turn Black Friday into real bookings for early 2026, from defining a focused offer to testing links and writing emails ahead of time. We also talk mindset, visibility, and simple ways to stop hiding in stories and start selling with clarity.• why a single, limited offer converts better than “everything on sale”• how to align the bundle with 2026 goals• building the pathway: list, access rules, payments, scheduler, confirmations• warming the audience beyond stories and posting to the homepage• writing...
2025-10-1527 minFamily Photographer Marketing Podcast79: Unhappy Clients: How We Recover, Respond + GrowMy InstagramJoin The MembershipWe unpack how to recover from an unhappy client without losing your confidence, and how to turn tough feedback into clearer marketing and better fit. We share scripts, boundaries, and system tweaks that protect your energy and attract the right families.• family photography as a mirror for dynamics and self‑image• regulating emotions before responding and seeking the right support• short, kind, professional replies that acknowledge feelings• defining fair solutions without panic refunds• clarifying brand fit: playful, snuggly, adventurous vs posed expectations• portfolio and weather tr...
2025-10-0131 minFamily Photographer Marketing Podcast78: The Psychology Behind Why Families BookHelpful Links:Portrait Mastery Talk- How to Create Demand Instead of Chasing itThe Marketing MembershipMy InstagramThe psychology behind booking decisions reveals that how your brand makes clients feel matters more than price, algorithms, or photography trends. Understanding the four pillars of influence( urgency, ease, trust, and emotion) transforms your booking process from complicated to magnetic.• Psychology plays a major role in both creating meaningful client connections and successful marketing• Four key pillars influence booking decisions: urgency, ease, trust, and emotion• Creating natura...
2025-09-2330 minFamily Photographer Marketing Podcast77: Is Fall Slow? Do this.Helpful Links: Portrait Mastery Class!Local marketing strategies make the biggest difference when fall sessions aren't booking as expected. Shifting focus from global visibility to local presence creates genuine booking opportunities with people who can actually hire you.• Assess what's not working in your current marketing approach• Speak specifically to local clients rather than using generic messaging• Add urgency to your marketing communications• Optimize your Google Business Profile with location-specific content• Tag locations in every post to attract local attention• Partner with community groups and local organizations• Create...
2025-09-1117 minFamily Photographer Marketing Podcast76: Fall Marketing Hacks for Family PhotographersMembership InfoMy InstaFall presents a unique opportunity for photographers to leverage increased attention on their brand, yet many go silent during this busy season. We can transform fall from a marketing dead zone into a powerful launchpad for next year's success.• Even in challenging economic times, clients are still booking photography sessions• Consistency in marketing is more important than perfection• Batching fall marketing tasks helps manage time effectively during busy periods• Stop hiding in Instagram stories - create content with longevity• The "you're annoying" mindset prevents most photograph...
2025-09-0428 minFamily Photographer Marketing Podcast75: Money Mindset + MarketingFall Goal Setting Workshop 6/30! Join the MembershipMy InstagramMoney mindset significantly shapes how we market our photography businesses and the stories we tell ourselves that limit our potential. Creative photographers often struggle with raising prices because we hold limiting beliefs about our own worth, leading to positioning ourselves as budget options rather than the trusted experts we truly are.• Money mindset issues manifest in five key ways: believing we're not worth charging more, assuming people can't afford us, avoiding being "salesy," feeling we must overgive to deserve payment, and fearing money will ch...
2025-06-2531 minFamily Photographer Marketing Podcast74: 16 Marketing Mindset Shifts for PhotographersAi Overview Class in MembershipMy IGSixteen powerful mindset shifts that can transform your approach to marketing as a photographer and help you overcome feelings of frustration and hopelessness in your business journey. These thought adjustments address common challenges like market saturation fears, marketing discomfort, and self-doubt that prevent photographers from reaching their full potential.• Marketing is sharing solutions, not being "icky" or bothering people• Your unique perspective is what makes you stand out in a seemingly saturated market• Marketing is a learnable skill based on data, not your personality•...
2025-06-1426 minFamily Photographer Marketing Podcast73: Is Your Marketing Built for 2025 or 2018?Helpful Links:Marketing Membership $35/moMy InstagramEpisode Overview:The photography industry isn't dying, but it DOES requires a complete shift in marketing approach to meet changing client behaviors and economic realities. • Clients are taking longer to decide and often booking last minute, requiring photographers to adapt marketing strategies that speak to both• Low-priced competition has always existed—the real challenge is consumer behavior changes in uncertain economic times• Successful photographers now spend 30-40% of their time on active marketing efforts• Marketing must focus on building emotional s...
2025-06-0525 minFamily Photographer Marketing Podcast72: How to Win Clients in an Anxious EconomyTrust-building with potential clients has dramatically accelerated, requiring photographers to adapt their marketing strategies in an environment of economic anxiety and shortened attention spans. We need to be building trust in minutes, not months, as client behavior has fundamentally changed.• Clear, human-focused websites must immediately answer: who is it for, why now, and why you as the photographer• Testimonials strategically placed near pricing and about pages create trust-building touchpoints• What-to-expect videos showing your face and voice humanize the photography experience• Fast response times are critical – waiting to seem "less desperate" can cost bookings• Google Busin...
2025-05-1522 minFamily Photographer Marketing Podcast71: 8 Brand Voice ExamplesWant help planning Summer? Come to the Summer Goal Planning Workshop in the Marketing Membership!Developing a consistent brand voice can help photographers overcome marketing barriers and build client trust faster, even if that voice differs from their real-life personality.1. Warm & Nostalgic Storyteller2. Playful Best Friend3. Adventure-Loving Guide4. Calm & Minimalist5. Elevated Fine-Art Editor6. Heart-Centered Empath7. Educational Mentor8. Eco-Conscious Naturalist• Common marketing barriers include general overwhelm, time management issues, and visual content creation• Brand voice can be different from...
2025-04-3015 minFamily Photographer Marketing Podcast70: Booking Strategies from Other Family Photographers (Spring Addition)The Family Photographer Marketing Membership is open!We share a collection of spring marketing strategies from successful photographers who have managed to book this traditionally slower season effectively. • Offering early access or booking incentives for spring when clients book fall sessions• Creating a seasonal client flow with year-round documentation packages• Collaborating with local seasonal businesses like flower farms and boutiques• Consistently talking about spring in your marketing throughout the year• Using visual countdown boards to create awareness and scarcity• Emphasizing spring's benefits: less crowded locations and more creative freedom• Leveraging exis...
2025-04-2113 min