Shows
Becoming A Powerhouse Brand53: Create a Bigger Impact with PR with Guest Fiona MinnettIn todays episode, Jacquie is joined by PR expert Fiona Minett from Boss Your PR to talk about the power PR has for creating a bigger impact and growing your business.Fiona Minett is an award-winning PR Coach and Expert and founder of Boss Your PR which supports scaling female entrepreneurs that are ready to unlock the power of PR & visibility. Having spent 15+ years in PR, including 6 years running a PR agency, Fiona now works 1-1 with clients to deliver Strategic PR Coaching as well as delivering group training programmes, workshops and masterclasses covering topics such as...2024-12-1938 min
Let's Get Visible with Janine Coney- Personal Brand, Visibility and Business Success CoachEP 49 - Transforming Business Visibility: PR and Personal Branding with Fiona & JanineFiona Minett is an award-winning PR Coach and Expert and founder of Boss Your PR which supports scaling female entrepreneurs that are ready to unlock the power of PR & visibility. Having spent 15+ years in PR, including 6 years running a PR agency, Fiona now works 1-1 with clients to deliver Strategic PR Coaching as well as delivering group training programmes, workshops and masterclasses covering topics such as; how to take a DIY approach to visibility by making the most of savvy PR techniques, media training, working with influencers and more. Fiona has worked with the likes of global platform Domestika, B...2024-12-1753 min
Mothers of Enterprise94 | Beyond Social Media: How to Get Major Media Coverage for Your Business (With Zero PR Budget) With Fiona MinettFirst - make sure you're signed up for You Can Have It All Workshop! 👉 SIGN UP HERE! Here's the truth, beautiful mama - you don't need to be chained to Instagram or pour thousands into PR agencies to get incredible visibility for your business! In this episode, I'm chatting with the incredible Fiona Minett, award-winning PR coach and founder of Boss Your PR. After connecting years ago (pre-COVID, if you can believe it!), we're finally bringing you the PR wisdom every mama in business needs to hear. Get ready to discover: Why those £2K/month...2024-10-2943 min
Start Scale SucceedEpisode 67 - How to start launch & scale your product businessToday the tables are turned and I am the guest and my host is Vicki Weinburg. I was a guest on her podcast Bring Your Product Idea to Life and it was too juicy an episode not to share with you here. We chat about my top tips from developing and launching your brand, to how to grow and scale your business, and common mistakes to avoid. I share a range of excellent resources I know that you will want to investigate. Whether you are starting out, or looking to take the next step in your business, there are...2022-10-2038 min
Marketing For Introverts41. PR is like pick and mix with Fiona MinettI had a great conversation with Fiona Minett of Boss your PR. We both worked in PR in our twenties, the difference being that Fiona was calling Vogue and I was doing live interviews about late running trains! Which is why she’s exactly the right person to talk about why PR is such a great tool for your small business and how to get started. Fiona uses the pick and mix analogy to explain the range of opportunities that come under the banner of PR – talking to journalists is just one of the ways to promote your...2022-10-0345 min
The PR SpotlightINTERVIEW: Emma Morton-Turner, Interior Stylist, Home Editor and Founder of Inside StylistsIt was an absolute joy to spend time talking to the utterly fabulous Emma Morton-Turner, superstar Interior Stylist and Writer, for this episode of the podcast. Emma Morton-Turner has been an Interior Stylist and writer for eighteen years. After five years as Home Editor on Woman & Home she went freelance and has styled magazine photo shoots, company brochures, press launches and filmed video tutorials for the web too. She also writes features for interiors magazines and has been craft editor on Essentials and Prima. Five years ago, Emma leveraged this expertise and her position in the industry to...2022-08-011h 11
Bring Your Product Idea to LifeHow to start, launch and scale your product business - with Nicole Higgins - The Retail CoachToday my guest on the podcast is Nicole Higgins. Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S, Debenhams and George at Asda, gaining experience in buying, product development, strategy and leadership and global sourcing. In 2020 she established the Buyer and Retail Coach to help small businesses start and scale their product business and increase their sales and profits.Nicole reveals her top tips from developing and launching your brand, to how to grow and scale your business, and common mistakes to avoid. There is so m...2022-07-2241 minThe PR Spotlight7 Reasons Why You Need to Start Your Christmas PR NowIn the media and PR world, Christmas starts NOW in July. Yes, we might be dreaming of sunny beach days and cocktails, but I want you to be thinking all things Christmas! In this episode I share the brilliant benefits of bossing your Christmas PR this festive season as well as seven key reasons why you need to be starting now and how you can start gearing up to ace your Christmas PR and promotion this year. I talk images and what they need to look like. I talk research, pitching and how you can ma...2022-07-0427 minThe PR SpotlightHow to Guest on PodcastsHave you ever thought about about pitching yourself as a podcast guest? If not, why not? If you've got a story to tell, expertise to share or are generally fun to chat to then guesting on podcasts can absolutely be a hugely powerful avenue for you. In this episode I talk you through why this should be on your to do list as well as running through the process from research to pitch and beyond. If you've ever hoped for the process of guesting on podcasts to be demystified, wait no longer, just t...2022-06-2717 minThe PR SpotlightINTERVIEW: Nicola Snell, PR Guru and Founder of Press Loft It was such a pleasure to spend time talking to absolute Product PR Guru and Founder of Press Loft, Nicola Snell, for this episode of the podcast. Nicola built Press loft after having worked in PR herself for nearly 20 years. She, like many other PR pros, felt that she was spending valuable time repetitively sending product info and images. So, she created the platform so that agencies and brands could trust that product placements were still happening in the background, whilst having time to invest in more tailored pitching. In this episode we learn more...2022-06-1349 minThe PR SpotlightThe Power & Possibilities of CollaborationCollaboration is something that I feel incredibly passionate about and something that can absolutely accelerate your business, reputation and visibility when done well. I want to give you some food for thought when it comes to collaboration. I have collaborated a lot on my Boss Your PR journey over the last four or five years and I’m going to share some of this with you. In this episode I am looking at some of the super tasty reasons why collaboration can be so brilliant for small businesses as well as looking at what form collaboration might take...2022-04-2531 minThe PR SpotlightYour PR & Visibility Questions Answered!Oh yes, I'm throwing the mic over to you to ask me anything about PR & Visibility - what it means, how it could work for you, what actions you can start taking now and more! In this episode, I answer two gorgeously juicy questions and get stuck in with some practical steps and guidance that everyone could put into action in their business this week. - How can I get started with some PR for my interiors business? - As a service based businesses, how can I reuse and leverage my content to...2022-03-2124 minThe PR SpotlightINTERVIEW: Catherine Erdly on how PR has accelerated her businessIn this episode I want to introduce you to Catherine Erdly, Retail Expert, Small Business Champion and Founder of The Resilient Retail Club. Catherine & I started working together in 2020, not long before the first national COVID-19 lockdown. We met when we were both presenting at Top Drawer 2020 and then started a conversation about how PR could help increase Catherine’s visibility as a retail expert. Catherine has absolutely SMASHED her visibility objectives and is now a ‘go to’ when it comes to small business retail; her results have been incredible. Take a list...2022-03-0756 minThe PR Spotlight2022 Social Media Trends from Top DrawerLast week I had the absolute pleasure of hosting a panel talk at Top Drawer covering some of the top predicted social media trends for 2022, so I thought I’d share some of this insight with you on The PR Spotlight. In the session we covered 10 tips but I’ve skimmed from this to give you 3 that I think are most relevant to my mission here on the PR Spotlight and that is getting you and your business visible with savvy use of PR! TREND 1: Reaching New Audiences Will Become A Primary Goal For B...2022-02-2826 minThe PR Spotlight7 Key Retail Trends for Small Businesses in 2022 with Claire Morris7 Key Retail Trends for Small Businesses in 2022 with Claire Morris, Retail Expert and Founder of Retail with Clarity Claire is an absolute master when it comes to retail merchandising, systems, stock management and all that jazz. As the founder of Retail with Clarity she works with SMEs to support them in all of these areas; bringing a big business mentality and experience to the world of small business. In this episode we talk a little about Claire’s career trajectory and how being a numbers whizz opened up doors to a career in r...2022-02-1454 minThe PR SpotlightPR DICTIONARY: Lead TimesLead Times: What are they and why do we need to know? With my PR Dictionary series of bitesized podcast episodes, I want to share some of the PR 'lingo' that will not only de-mystify the dark art of PR but will also give you practical and helpful insight when it comes to tackling your own PR. Talking about lead times is a perfect example of this. Put simply, a lead time is the time between a magazine issue being started and its publication. But what's a long lead? How long is it...2022-02-0710 min
Start Scale SucceedEpisode 30 - How to Boss Your PR for Product Businesses with Expert Fiona MinettFiona Minett is an award-winning expert and coach who helps female entrepreneurs do their own PR and make it accessible, affordable and effective for every business no matter what size you are. Fiona joins Nicole on Start Scale Succeed this week to discuss what types of PR generate the best results. Why you should also be talking to the press about your story, not just the story behind your products. What you need in your PR tool kit. What to do if you have hit a wall and your PR has plateaued. timelines for PR and publications. How to...2022-02-0334 minThe PR SpotlightYou can't sell without an audience to sell to You can't sell without an audience to sell to. Sounds so obvious doesn't it? But so many of us fall into a trap of pouring everything into our offer and a shiny website and forget that we need to be building an audience to launch to! I often get asked when the right time to start on PR is; the answer is really as soon as possible because pre launch you need to be building the audience that are going to speak to, launch to and want to buy into your business. In this bitesize ep...2022-01-3109 minThe PR SpotlightWhy and How to Enter Business AwardsHave you imagined becoming an award winning business? Or wondered how it happens for others? I work with Boss Your PR clients and The PR Spotlight members on building their confidence when it comes to entering awards as well as the practical elements of crafting the perfect award entry. In this episode, I am sharing the reasons why you need to make awards entries part of your visibility activity as well as some starting points to get you going with it. Keep this in mind... The main (and probably only) difference b...2022-01-2416 minThe PR SpotlightHow to make the most of a Client/PR Agency RelationshipThere are many reasons why I feel that PR in house (or DIYed) is the strongest route forward for many businesses, however PR agencies very much have their place and if this is the right path for you, let’s explore how to make it work… Some of you may know that, before moving into the DIY PR space and launching Boss Your PR, I spent 6 years building and running a boutique PR agency. I have worked on both sides of the fence; in house and in agency and have seen the advantages and disadvantages at play. 2022-01-1713 minThe PR SpotlightHabits to break in 2022A new year always feels so full of promise and opportunity... but also pressure. What if, we looked at the foundations of how we work before we get swamped by the 'to do' list? In this episode, I explore some negative habitual behaviours that may be holding you back in your business and how we can overturn them by nurturing new, positive habits in their place. Are you easily distracted? Spending too long aimlessly scrolling? Finding your days consumed by reacting and responding leaving you little time to work through your intended actions for any giv...2022-01-1019 min
The Business Awards ShowEpisode 028 - Interview with Fiona Minett - Boss Your PR - Silver Winner Marketing and PRToday I am Joined by Fiona Minett from Boss Your PR a silver winner at the Best Business Women Awards for Marketing and PR. {1.32} How Fiona started working in PR. {4.45} How Fiona grew her business and what Boss Your PR does. {8.02} What made Fiona want to enter awards. {13.10} What makes journalists want to talk about award winners. {15.42} How awards can boost your business. Connect with Debbie at The Business Awards Show Connect with Fiona Minett at Boss Your PR Twi...2022-01-0525 minThe PR SpotlightHow to leverage the Pantone Colour of the YearIT’S HERE! The Pantone Colour of the Year for 2022 is Very Peri, a vibrant blue-purple. It's the first time that the Pantone Colour of the Year is a brand new colour. 'We are living in transformative times,' say Pantone. 'Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways.' Encouraging personal inventiveness and creativity, Pantone des...2021-12-1312 minThe PR SpotlightPUBLIC SPEAKING: How to make it work for youHave you been wanting to do more public speaking but wondering where the hell to start? Maybe you've not even considered it to be an option for you? Public speaking is something I work on a lot with clients and members, so I wanted to dive in and share some starting points. There is full training is available in my membership - http://www.theprspotlight.com/ - but in this episode I will explore some of the ways that you can make the first tentative steps towards building a profile as a speaker. It could ev...2021-11-2214 minThe PR SpotlightINTERVIEW: Jerry O'Sullivan, Creative Director at The Ragged PriestIn this episode, Jerry & I talk through her creative career in brand development and communications as she delivers a unique insight and inspiration that will hopefully give you a spur to get creative when it comes to promoting your business. After studying Fashion Marketing & Communications at Nottingham Trent University, Jerry landed an internship and subsequent job at Lazy Oaf. After 12 years growing with the brand, she made the leap to The Ragged Priest, joining as Creative Director in June 2020. Through her work at Lazy Oaf, she led and managed collaborations with the likes of Dr. Martens, Va...2021-11-1544 minThe PR SpotlightWhy Google is Your FriendYep, Google is your friend and I’m going to tell you why... Have you got Google Alerts set up? It’s something I always suggest to clients when they start getting themselves visible. By setting up Google Alerts for a selection of key words/phrases (brand name, website, your name) Google will pick up on any reference to these key words and pop into your inbox with a virtual 👋🏻 and let you know. How does it help? Take a listen to this episode and let me share this easy *and free* hack to support y...2021-11-0807 minThe PR SpotlightThe Catch 22 of Getting VisibleGetting visible, like everything in life, starts with the decision to try. There are lots of questions around how to get visible, what PR is, how you can use it, what messages to share, what other routes to use but in this episode I share a few key starting points that will reassure you about making the decision to get started. Once you make this a deliberate decision, things will start to happen and when you’re ready, you just work your way towards the next step. And the next. And the next.... 2021-11-0107 minThe PR SpotlightThe Secret to Getting Ahead, Is Getting StartedWe can’t wait until we’re perfect, or the timing is perfect, to give anything a go; otherwise we can never be truly effective in moving forward. So let's implement as we go and refine as we learn; because the secret to getting ahead is to get started. In this episode, I talk you through some easy activity to get you started on your visibility and PR activity that will help you get ahead of your competitors and get noticed. Think grassroots research and tentative steps to making contact that can add up t...2021-10-1815 minThe PR SpotlightINTERVIEW: Louise Goss, Founder & Editor of The Homeworker MagazineIt was an absolute delight to take time to speak with Louise Goss, Founder and Editor of The Homeworker Magazine for this episode of the podcast. Shortlisted for Launch of The Year in 2019 by the British Society of Magazine Editors, The Homeworker is a magazine that provides expert insights, tips, and resources to help people achieve a happier, healthier, more productive work from home lifestyle. Louise is an award-winning journalist and mum of two. She has worked across a range of media from TV, radio, digital, and print and in regional, national and international newsrooms. H...2021-10-0455 minThe PR SpotlightFear of Failure? Or fear of the consequences of failure?Fear of Failure? Or fear of the consequences of failure? In this episode I'm talking about something that leapt out at me from a discussion about The Chimp Paradox. I was listening to The Diary of a CEO podcast from Steven Bartlett on the morning of recording. I listened to the interview he did with Professor Steve Peters, Doctor, Psychiatrist, Mental Health Coach and Author of The Chimp Paradox. Steven and Professor Steve Peters spoke about fear of failure and dropped a number of truth bombs that absolutely sat with me; so I'm talking through my take on...2021-09-2709 minThe PR SpotlightPR DICTIONARY: Advertorial vs EditorialOh gosh... Advertorial, Editorial, what do they mean?! What do you need to know about them and, most importantly, which one do you need to be targeting as a small business?! In this bitesize episode I explain each of these and which one you want to be chasing. 2021-09-1306 minThe PR SpotlightThe 5 'C's of In-House PREver wondered what the benefits of DIY or 'in house' PR, rather than agency outsourcing, can be? In this episode, I talk through some of the advantages to avoiding the traditional agency model in the form of the 5 Cs: - Control - Cost - Confidence - Contacts - Credibility2021-09-0608 minThe PR SpotlightHow to Get Visible this SeptemberSeptember, New Term; can feel like a fresh start, so let's work on our visibility as we head towards Christmas! Let's use September as a time to think about fresh ways of moving your business forward. How about some easy to action ideas that you can put into play to ramp up your visibility as we find ourselves on the inevitable hurtle towards Christmas? I've put together a little list of suggestions to support you over the next few months when it comes to taking steps to boost your visibility and get noticed ahead of co...2021-08-2310 minThe PR SpotlightPR DICTIONARY: Cut OutsWhat are 'cut outs' and why do you need them? The first in my PR Dictionary series, breaking down some of the lingo and helping you speak the language of PR. Cut outs are essential if you are running a product business and wanting to tackle PR. Take a listen to find out more.2021-08-1604 minThe PR SpotlightGetting Visible ahead of ChristmasNow is the time to be getting into gear for Christmas when it comes to your PR activity and general visibility; I'm sharing a few pointers to get you started. This is when you need to be positioning your product or offer for Christmas and really making the most of this retail hook. So much has been affected again this year and here's hoping that Christmas isn't cancelled. It's a period where you can really claw back ground on your sales and in trying to hit those targets for this year, despite everything that's gone on...2021-08-1311 minThe PR SpotlightWhat to Expect from PR CoverageEntering the world of PR can feel like a bit of a minefield, but managing expectations and understanding what is possible can really help. PR results come in so many different shapes and sizes, that I want to give you a few key principles when it comes to what you should and could expect from PR Coverage I'm sharing 4 'rules' of PR expectation so that you can step into exploring DIY PR knowing what it might bring to your business. 2021-08-0917 minThe PR Spotlight7 Reasons Why You Might Need PRIt can be tricky knowing when do get started on PR or whether it is even the right option for your business. Here, I'm sharing 7 reasons that can indicate the timing might just be right for PR. If any of these resonate with you, I'd love to hear! Maybe you're struggling to convert your social media following into active customers; or perhaps you're not sure how best to set yourself apart from competitors? PR can help.2021-07-1918 minThe PR Spotlight5 Things Everyone Should Know About PRIs PR still feeling a little bit of a mystery? I'm sharing 5 things that you should know and understand about PR. From what PR actually stands for to how it differs from advertising and how it can be measured.2021-07-1215 minThe PR Spotlight3 Ways to get PR ReadyIf you're thinking of taking tentative steps to getting ready to embrace PR, then listen up as I'm giving you 3 ways to get PR ready!2021-07-0510 minThe PR SpotlightCommon Excuses Not to do PRIn this episode I am talking through some of the most common reasons people give to avoid getting to grips with PR. Have a listen... Do any of them ring bells for you? 2021-06-2814 minThe PR SpotlightPR Trends in 2021The PR industry has changed hugely over the the last decade or so, from developments in technology and how we communicate to navigating recessions and the COVID-19 pandemic. In this episode I am exploring some of these changes, how they are impacting PR activity through 2021 and how you can make the most of them!2021-06-2115 minThe PR SpotlightWhat is PR? In this episode I am talking about what PR really is and why it can absolutely be a brilliant tool for you to use in promoting your business. 2021-06-2114 minThe PR SpotlightWelcome to The PR SpotlightThe PR Spotlight is a podcast for female entrepreneurs and small businesses that are looking to get their voices heard and brands seen. The PR Spotlight is dedicated to debunking PR myths, sharing a mix of practical guidance and real life anecdotes and generally decoding the mysteries of PR. Fiona is on a mission to use her decade in the PR industry to empower you to step into your own PR Spotlight and DIY your PR with purpose and confidence. Fiona is here to guide you through the process of DIY PR, to open up...2021-06-1101 min
Brave & BrilliantThe Importance of Building Relationships in BusinessLaura & Fiona discuss how important building relationships has been for them in their businesses and explore some of the most important connections they've made. Have you thought about the relationships you've built around your business? They may be relationships you've built without really thinking about the importance of them. Perhaps you've worked really hard on your relationship with your supplier or with stockists? Or perhaps you're at the stage in your business where you need to think about how you build relationships to support the development of your business moving forward? Take a listen and shar...2021-06-0918 min
Brave & BrilliantAre you Risk Adverse or a Risk Taker in Business?Laura & Fiona discuss the notion of risk taking in business; coming at it from both perspectives with Laura the more gung ho of the two. Being successful in business comes down to the balance of risk and reward. How far are you willing to go to offer something unique to your audience? To stand out from the crowd? Laura & Fiona talk through their personal perspectives and experience when it comes to risk taking as well as discussing some ways in which you could venture into bolder territory when it comes to setting your business apart an...2021-06-0231 min
Brave & BrilliantStarting and Building a Business as an IntrovertLaura & Fiona discuss, from personal experience, the process of starting a business as an introvert and finding your feet in the entrepreneurial world. This episode transitioned into a curious Laura quizzing Fiona on her experience of building businesses as an introvert. Fiona talks honestly about her fears, not being held back by shyness or anxiety and some of the ways she's found to navigate her way through business as an introvert. Sign up via the website https://www.braveandbrilliant.co.uk/ to find out more about what's next from Laura and Fiona.2020-12-0943 min
Brave & BrilliantInterview with Katy Hill. Life Without LimitsLaura & Fiona talk to Katy about the job of a lifetime on Blue Peter, how her presenting career evolved and ultimately how she ended up entering the world of business with Limitless by Katy Hill. The gems that Katy shares so generously both in terms of her time in the world of broadcast, but also the wisdom she holds as a personal development coach, are a total joy to listen to.2020-11-181h 12
Brave & BrilliantNetworking while the world is onlineLaura & Fiona discuss what networking looks like at the moment and why it's so important to continue networking in support of your business As big fans of networking in their businesses, Laura & Fiona cover how networking looks different now but where the opportunity still exists to promote your business and build your community. They also drop a teaser about their own online event in the planning for Spring 2021. You can sign up to hear all the details as they fall into place: https://www.subscribepage.com/z5d2g32020-11-1124 min
Brave & BrilliantAre You Running Your Business Or Is Your Business Running You?It's a conscious decision to set up and run your own business, so don't let yourself lose your passion for it by losing control of your day to day. The ideal work/life balance that so many of us seek when setting up our businesses and embarking on the entrepreneurial journey will remain illusive if you are not in full control of your business and the decisions made within it.2020-11-0414 min
Brave & BrilliantFixed Mindset vs Growth MindsetBuilding on the first two episodes of the series, Laura & Fiona explore the characteristics of a Fixed Mindset and the power that can come from stepping into a Growth Mindset Sharing their perspectives of where they sit in this scale and posing the question to listeners, they talk through some of the markers of each state and how easy it can be to fall into a fixed mindset. 2020-10-2824 min
Brave & BrilliantOur Mindset Challenges for YouLaura & Fiona explore how they have each been working on their mindset over recent months and share some challenges for you to start cultivating a growth mindset for yourself and your business. This episode is a continuation of the first episode in series 2, continuing to explore the practices that both Laura & Fiona use when it comes to mindset, but also issuing a challenge to you...2020-10-2124 min
Brave & BrilliantOur Mindset Journey through 2020Laura & Fiona take us through how they have each been working on their mindset when it comes to personal development and business success over recent months. They explore what changes they have made and what they are still trying to work on. Mindset is integral to success, but it's hard to know what that really means or where to start which is why they are sharing their experiences.2020-10-2124 min
Brave & BrilliantBrave & Brilliant: Tackling Imposter Syndrome with The Mojo CoachIn this episode Laura, Fiona and Roo discuss: What Imposter Syndrome actually is and why it is something that so many of us will feel at some point in our lives or careers. The way that imposter syndrome manifests and what some of the root causes can As well as talking through how we can ultimately reframe our thinking and hack our mindset to switch the negatives to positives and kick imposter syndrome to the curb. 2020-07-1500 min
Brave & BrilliantBrave & Brilliant: How to Have a Successful LaunchIn this episode, Laura and Fiona explore some of the logistics and secrets behind a successful launch. Whether you are launching a business, planning a seasonal launch or the release of a new offer. Many of the components discussed in the series so far come into play here, from customer avatars and list building to time management and dealing with overwhelm. In this episode they talk through: Why planning and preparation is crucial for a successful launch. How time management plays a huge part and how to determine whether to learn the skills you need or to...2020-07-0800 min
Brave & BrilliantBrave & Brilliant: Why You Need to be List BuildingFlying solo on this episode, Fiona explores the importance of building, and nurturing, a mailing list, in the run up to launch, but also at any stage of your business journey. You need to nurture a warm audience to sell to and support you. In this episode Fiona talks through: Why list building is so important for every business. How you can get started with building your list from creating a lead magnet to sharing your sign up form. Why nurturing and delivering consistent value to your mailing list is a key to longevity of your a...2020-06-2400 min
Brave & BrilliantBrave & Brilliant: Time ManagementTime is a strange thing in lockdown. This podcast episode is served to you in between homeschooling, coaching calls and dinner time and around Ocado deliveries, little human interruptions, requests for the iPad, barking dogs, dinging phones and school mum phone calls. In this episode Laura and Fiona discuss: Their ways of managing their time and how lockdown has affected their day to day time management. How important it is to look after your mind and health in order to be as productive as possible. Why keeping a time diary could help along with planning for y...2020-06-1700 min
Brave & BrilliantBrave & Brilliant: Dealing with OverwhelmIn this episode Laura and Fiona discuss: How overwhelm manifests itself and how they know when they're edging towards overwhelm. How normal overwhelm is and how to stave off those feelings before they take hold. How they deal with overwhelm and find the best solutions to move through it and move their businesses forward. 2020-06-0300 min
Brave & BrilliantBrave & Brilliant: The Power of Personal Branding with Kate Evans, Image Consultant and CoachIn this episode Laura, Fiona and Kate discuss: Why it’s vital to dress in a way that represents your brand values How representing yourself properly will give you confidence in both who you are, and what you’re selling How to work out which key pieces in your wardrobe work for you - and how to bring your personality out in your style too. 2020-05-2700 min
Brave & BrilliantBrave & Brilliant: Naming and Branding Your Business with The Bespoke Brand DesignerIn this episode Laura, Fiona and Cathy discuss: How challenging naming a business can be, and the golden rules for coming up with something perfect The key components behind building your brand identity, the importance of clarity and consistency, and how this builds trust with your customers and clients Rebranding - and knowing when it’s time to up your game and give your customers a better brand experience. 2020-05-2000 min
Brave & BrilliantBrave & Brilliant: Understanding your audience and building your customer avatarIn this episode Laura and Fiona discuss: Why it's so important to understand your audience Some of the key starting points How to approach building a customer avatar How to go deeper into creating a picture of your ideal client and understanding how to communicate in a way that will instantly resonate with them 2020-05-1300 min
Brave & BrilliantBrave & Brilliant: Finding your business idea and road testing itIn this episode Laura and Fiona discuss: Where the ideas for DiscovHer and Boss Your PR came from and how they made them a reality Turning your passion into a business that works for your core values The journey from visualisation and dreaming big to understanding your market and testing your idea 2020-05-0600 min
Brave & BrilliantBrave & Brilliant: Why now is as good a time as any to start a businessIn this episode Laura and Fiona discuss: The possibility of changing your career and starting a business right now The incredible resources and support available to small businesses, as well as the different website platforms, plug ins and payment systems How social media is a real game changer and only need cost time, not money The importance of building a mailing list, GDPR and consistently putting out good content Resources: Sharp Fox Social - http://www.sharpfox.co.uk Quickbooks - https://quickbooks.intuit.com/uk/ Xero - https://www.xero.co...2020-04-2400 min
Brave & BrilliantBrave & Brilliant: Mistakes we've made and what we've learnt from themIn this episode Laura and Fiona discuss: What they wish they’d done differently Why you should outsource the work you don’t enjoy and aren’t good at Building confidence and communities The importance of networking and connecting, in person and online, and ultimately finding your people Resources: http://www.bossyourpr.com // http://www.discovher.co.uk2020-04-2300 min
Brave & BrilliantBrave & Brilliant: A podcast for women building businessesIn this introductory episode of Brave & Brilliant, meet Laura and Fiona and find out: Their individual business stories and why they chose to work for themselves How they met, and the importance of other friendships and business relationships they’ve developed online Why they decided to launch a podcast and what they have lined up for the rest of the series. 2020-04-2300 min