Shows
MarTech UnravelledThe evolution of the CMO RoleIs the role of the CMO changing or have some CMOs lost sight of the basics? We tackled this topic with Dr Mzamo Masito, a seasoned brand and business executive, currently the Africa Regional Lead for Canva and the immediate former CMO for Google Africa. Dr Masito has over 27 years of experience in technology, telecommunications, sport and consumer goods. His illustrious global career has seen him hold various positions including VP Brand Building at Unilever, Chief Brand Officer at Nike Africa where he successfully led the brand positioning for the 2010 World Cup, Marketing Executive at Vodacom Africa and Global Hea...2025-07-3052 min
MarTech UnravelledProduct Management: The Glue of Great Digital ProductsOpening the second season of MarTech Unravelled is Jason Masai Head of Product - Digital at M-Pesa Africa. We open this season talking about Product Management: The Glue of Great Digital Products. This discussion is timely in an emerging market like Kenya and Africa as a whole where digital transformation is accelerating across all sectors.Jason Masai is a digital transformation leader working at the intersection of Technology, Customer, Business, and Design. His career spans over 17+ years in Banking,Telco and Fintech with experience in leveraging technology to drive a competitive advantage for organizations t...2025-07-2253 min
MarTech UnravelledMaking Sense of Data in MarTechOn this week's episode of MarTech Unravelled, I hosted Susan Gatura to walk us through the topic of the day "Making Sense of Data in MarTech". Susan is a data leader, mentor, and advocate for nurturing the next generation of data professionals in Africa. She founded Phoenix KE Analytics, a thriving data community that empowers aspiring and established data professionals through mentorship, skills development, and networking opportunities. With a background in finance and a self-taught journey into data, Susan is currently a Senior Analytics Specialist at MultiChoice Group. She has been recognized as a Top 40 Under 40 Woman in Kenya, sh...2025-05-0740 min
MarTech UnravelledDigital Marketing: The lifeline for small businessesGlobal Marketing Executive Nneka Keshi is our guest on this week's episode of the MarTech Unravelled Podcast. Our topic for the day was "Digital Marketing: The lifeline for small business." Small businesses account for over 70% of employment across the African continent making them an economic driving force, however several barriers stifle their growth. Nneka Keshi is a dynamic and accomplished Global Digital Marketing Executive with over 19 years of international experience in brand and digital marketing. As a thought leader in the industry, she has excelled in strategy, customer acquisition, omnichannel marketing, media planning, and busin...2025-04-2848 min
MarTech UnravelledCustomer Success: The Overlooked ROI DriverIt can cost 5 - 25 times more to acquire a new customer versus retaining an existing one, this is according to a Harvard Business Review report. In this week's podcast episode, we discuss "Customer Success: The overlooked ROI driver" with my guest Anna Ambrozevich - Customer Success Consultant and Founder of the CRO & Personalisation Academy in Uzbekistan. Anna believes customer success is the missing piece and connector between business and product goals. Having worked both on the client side and vendor side and seen the gaps that existed, Anna gave a well rounded perspective on this...2025-04-2242 min
MarTech UnravelledAI: The Game Changer for BrandsNyandia Gachago, ACIM, co-founder of AI creative agency, Minty Lime based in Nairobi Kenya, discussed the transformative impact of AI on brands in this week's episode of the MarTech Unravelled podcast. Nyandia is passionate about all things AI and how it can integrate into our businesses and personal lives. We started the conversation by first understanding what AI looks like in the context of her work, demystifying the often futuristic and out of reach notion that some may have. Nyandia explains that AI is here to make our everyday lives more efficient. In her work running an agency, she...2025-04-1442 min
MarTech UnravelledThe MarTech Stack: Designing & Driving value for your organisation's stackIn this week's episode we talked to Frans Riemersma, Founder of MartechTribe. The topic of the day was "The MarTech Stack - Designing & Driving value from your organisation's stack". Frans Riemersma is a leading MarTech expert, researcher, and speaker who helps brands optimize technology stacks. He has co-authored several key MarTech reports on composability and GenAI including the infamous MarTech Landscape map in collaboration with Scott Brinker - VP Platform Ecosystem at HubSpot. Frans is a lecturer at a Dutch Business School and University, where he shapes industry insights through research, consulting, and speaking at global events. We covered th...2025-03-2446 min
MarTech UnravelledCustomer Experience (CX) DesignAnne Nyachomba, a Certified Customer Experience professional with 19 years of experience across a variety of industries is our guest this week on MarTech Unravelled. This week, we tackle the topic of "Customer Experience (CX) Design". Anne has worked in Banking, Insurance, Data, Technology, Non-Profit, and Public Health sectors, leading impactful CX strategies across Africa and Asia. She also serves on the CXPA Africa Advisory Regional Council and was named among the Awesome Women to Follow in CX 2 times -(2024) and CX for Tech (2025). We delved into the intricacies of CX, its impact on the organisation's bottomline, guiding principles to buil...2025-03-1746 min
MarTech UnravelledBrand's Role in MarTechIn this week's episode we covered a somewhat misunderstood and sometimes overlooked area of MarTech. We covered "Brand's role in MarTech". This week's guest is a seasoned brand and story telling professional with over 15 years building transformative brand narratives and driving growth for businesses across Africa and the United States and is the former VP of Brand and Product Marketing at Cellulant, a Pan-African FinTech Company. Divine Muragijimana, Founder of Savoir Faire - a global marketing and branding consulting firm, started off by driving home the importance of branding in martech, emphasizing that a brand is the heartbeat of...2025-03-1135 min
MarTech UnravelledWhat is MarTech?In this episode of "MarTech Unravelled, my guest Odd Morten Sørensen tackles the age-old question "What is MarTech?" Odd is a Marketing Operations professional with 20 years of strategic and operational experience specializing in Marketing Technology, Automation and Operations. After several years on the customer side he has now gone back to consulting through his new agency PlayMOps. We tackled this topic from various angles including misconceptions that leaders have around MarTech, skill sets necessary to thrive, the technology ownership conundrum, marketing operations and key trends to take note of.2025-02-281h 07
MarTech UnravelledApplying lean methodology to drive efficient and effective marketingIn this week's episode, Rutger Katz, Founder of Neon Triforce a boutique consultancy in the Netherlands, discussed the application of the Lean methodology in marketing. He begins by highlighting the three core components of this methodology: Purpose, Process, and People. Purpose involves building the right products and experiences, Process focuses on efficiency and eliminating waste, and People emphasizes team empowerment and realistic KPIs.2025-02-2448 min
MarTech UnravelledPersonalisationRasmus Houlind, Keynote Speaker and Author of Hello $FirstName - Profiting from Personalisation & Chief Experience Officer at Agillic (An Omnichannel Marketing Automation Platform based in Denmark), discusses the complexities of personalization in marketing. He defines personalization as matching content with customer insights. Tune in to hear more!2025-02-1042 min
Pure Digital Passion with Moses KemibaroTwitter Space On The State of Connectivity In Kenya & Its Effect On SMEsThis is a Twitter Space that was held on the evening of Thursday the 18th of May 2023 by Liquid Intelligent Technologies in Kenya with the topic 'The State of Connectivity In Kenya & Its Effect On SMEs'. The Twitter Space was hosted and moderated by Nixon Kanali of TechTrends Media and featured a panel comprising Fiona Ngaruro, Ben Roberts of Liquid Intelligent Technologies, and Moses Kemibaro of Dotsavvy. The Twitter Space was centered on the following;
Raise Awareness of the Connectivity Gap in Kenya: Create awareness about the importance of addressing this gap for overall socioeconomic development and how...2023-05-211h 11