Shows
Foodpreneur with Chelsea Ford#122 From Family Recipe to Beloved Brand: The Story of Springhill FarmSend us a textWhat began as her mum’s cherished muesli slice recipe, evolved into Springhill Farm, a brand house helmed by Fiona Whatley, bringing better-for-you, but equally delicious treats like Slice and Boodles to shelves across Australia. Together with her husband, James, Fiona has transformed a family recipe into a business that thrives on bold choices, from securing Woolworths’ support before products were even made, to shifting focus from product to powerful brand storytelling.In Episode 122, Fiona shares her journey on:🍫 Gaining early buy-in from retailers through pre-selling strategies (you’ve got to he...2024-10-3056 min
Business EssentialsWinning business one bite at a time - Fiona WhatleyWhen Fiona Whatley and her husband James took over her parents' business, they hadn't fully planned for 10-fold growth in less than a decade. Springhill Farm makes and sells delicious bite-size treats under its own brand as well as manufacturing food – especially health food – for other brands. Its reputation has grown from lucrative partnerships with well-known companies, including Virgin, Officeworks, Qantas, AccorHotels and Hudsons Coffee. Fiona shares the lessons and challenges of a family business handling fast growth. springhillfarm.com.au businessessentials.com.auSee omnystudio.com/listener for privacy information.2019-02-0610 min