Shows
FloInsider#30 Rick Liston | Outsourcing: Why Your Business Needs ItThis is the last episode hosted by our dear friend Oli Sansom. FloInsider will be taking a summer break, and will return again this fall, with a fresh batch of mind-blowing interviews and guest speakers!
Today, enjoy Oli’s discussion with an insanely brilliant business man, well known Australian wedding photographer, and expert at building his local market - Rick Liston. Rick shares his strategy behind building a high volume of weddings and client work locally, his backend workflow, as well as the genius pivots he took during Covid, to keep his business thriving.
Follow Ri...
2021-07-0141 minFloInsider#29 Jac The Hitcher | Doing Weddings Your WayThis week’s guest is Jac The Hitcher - a wedding celebrant unlike anything you know. Jac’s approach to weddings is different from your average wedding celebrant in suit and tie. She loves to break every wedding rule in the book, runs Damned Romantic with her friend Ben from Kings & Thieves, and even sells her own celebrant merch.
We chat about the importance of establishing a strong brand voice, with clear guidelines of how it speaks, looks and shows up.
Follow Jac's work via her website www.jacthehitcher.com and Instagram: www.instagram.com/jact...
2021-06-2452 minFloInsider#28 Mykel Dixon | The Bigger the Risk, the Bigger the LessonToday we chat with Mykel Dixon, an award winning speaker, leadership advisor, learning designer, event curator, TV host and author of ‘Everyday Creative’. Mykel is a fierce non-conformist and prolific anti-perfectionist, who works with senior leaders and teams of fortune 500 and ASX 200 companies to unlock their creative potential. Together with Oli Sansom, they untangle the topic of fear and risk taking, earning trust and influence within a community, and so much more!
Follow Mykel Dixon on Instagram www.instagram.com/mykeldixon, and via his website: mykeldixon.com
Also check out his ‘Everyday Creative’ book here: www.everyday...
2021-06-1743 minFloInsider#27 Jeremy Beasley | Giving Yourself Permission to Make Something That Isn’t PerfectJeremy Beasley is a Facebook ads expert, film director, wedding photographer, and overall an incredibly curious and fascinating mind. A few years back, he sold a documentary that he made on Tiny Houses to Netflix! Prior to that, he was an international wedding photographer for several years, then left the industry and founded a Japanese knife company.
Together with Jeremy we dive into the topic of allowing yourself to try new things without worrying too much about them being perfect and successful right from the start. The pace at which you create new things, is the pace...
2021-06-1040 minFloInsider#26 Michelle Grace Hunder | How to Build a Strong Brand as a Music PhotographerWe’re excited to introduce you to our next podcast host - Oli Sansom, a known photographer and educator based in Australia. Oli gets to interview Michelle Grace Hunder, a music and portrait photographer, who tours the world shooting pop star Ruel, also the producer of a feature film about women in music, called “Her Sound Her Story”. Michelle is an endless hustler. Her entire business is built on relationships, not on Instagram, not on SEO, but on the connections she creates with people. Michelle shares how Twitter and Twitch (a platform mostly used by gamers) played a major role f...
2021-06-031h 12FloInsiderA Goodbye Message from Our Host, Nadia MeliNadia Meli is an incredibly talented UK based portrait photographer, with a beautiful soul and fascinating perspective on life. She hosted the past 16 episodes of FloInsider, for our Educational Campaign for Photographers, and we couldn't be more thankful!
Nadia navigated through important and inspiring conversations with our wonderful guest speakers from all around the world. They talked about life purpose, burnout, imposter syndrome, fears, misconceptions, as well as best practices in branding, SEO, sales and so much more. We are sad to say goodbye to Nadia, as our podcast host, yet excited to have her focus on other...
2021-06-0206 minFloInsider#25 Lelia Scarfiotti I Comparison, Storytelling & Artisanry [Episode in Italian]After premiering FloInsider international with Leonie Cappello’s interview in German (episode #13), today we are bringing you our first ever Italian episode! Our host, Nadia Meli, interviews the wonderful Lelia Scarfiotti - a destination wedding photographer based in Italy. The topic of this conversation, while focused on the Italian market, is applicable to all wedding photographers anywhere. We talk about comparison, storytelling, and how we're all so infatuated with the trendiness of certain destinations for weddings, that we forget to appreciate and leverage what we have at our doorstep. Lelia pleads to lust less after the ‘cool’ weddings from Pinter...
2021-05-2740 minFloInsider#24 Béatrice De Guigné I Imposter Syndrome & How to Overcome ItToday’s episode will hit close to home for many people. We’re talking about imposter syndrome - that inadequate feeling of self-doubt that so many of us experience throughout our lives. Our guest is Béatrice De Guigné - an awesome French photographer and one half of The Quirky photography and videography duo. Beatrice shares her first-hand experience of living with imposter syndrome as a photographer and creative entrepreneur. Where does it come from? How does it affect your personal and professional life? And what are some techniques that can help you get rid of it?
Tune i...
2021-05-1443 minFloInsider#23 Courtney Holmes I How to Create Powerful Family Films (Everything You Need to Know)We are chatting with Courtney Holmes - a photographer and filmmaker from Australia who crafts some of the most beautiful and touching family films you’ll ever see. Courtney is also the founder of FilmingLife Academy - an online filmmaking school for photographers who want to create beautiful and story-driven films for families.
If you are a kids or family photographer who really wants to start shooting films, you’ll be fascinated and inspired by Courtney’s knowledge and experience. In this episode, she offers all the information you’ll ever need to kick off your family filmmaki...
2021-05-0744 minFloInsider#22 Sam Jacobson I Avoid Getting Ghosted by Clients (The Psychology of Selling)We dive deeper into understanding the buyer's journey and psychology, with none other than Sam Jacobson - a pricing and sales expert within the wedding industry, and the founder of Ideaction Consulting. Sam explains why we're often ghosted by clients who've inquired and showed a lot of initial interest for our service. He also shares the Do's & Don'ts when it comes to sales communication, be that via email, direct calls, the copy on your website, etc. Find out the best tactics and wording you can use, to get more inquiries and convert those into actual paying customers.
F...
2021-04-2846 minFloInsider#21 Nicole Ashley I Recognizing & Preventing Burnout as a Creative Business OwnerWe live in a world that glorifies the hustle and makes you feel guilty if you're not being productive enough. Everyone promotes hard work, reaching your goals, turning side hustled into your main business - but not a lot of those people mention the side effects and toll this hustler lifestyle can have on your health, your mental and emotional state. Today, we talk about Burnout, the reasons, the early signs and how to recover from it. We dive into this topic, with the talented photographer and educator - Nicole Ashley.
Nicole explains why we, creatives, so...
2021-04-2335 minFloInsider#20 Feather & Finch Photography | The Psychology Behind Pricing: How to Increase Sales & Value within Your BusinessToday’s episode is all about business and pricing. Ryan, the lead photographer at Feather & Finch, shares his findings and lessons learned on pricing, how to present your packages to potential clients, as well as ways to increase the perceived value of your work.
This interview is packed with amazing tips, practical advice and wonderful stories from our talented guest speaker! Don’t miss it!
Follow Ryan's work via the Feather & Finch Photography website: www.featherandfinchphotography.com.au or connect with him via Instagram: www.instagram.com/featherandfinchphotography
A big thank you to our podc...
2021-04-1545 minFloInsider#19 Racquel John | What is Purpose & Why You’re Looking for it in the Wrong PlacesIn today’s episode we speak to Racquel John - a writer, actress, painter and all around amazing human being. Racquel takes us on a journey of self-discovery and self-acceptance. She helps us answer the biggest life questions most of us have - what is purpose? How to find it? And why most of us look for it in the wrong places! Spoiler alert - you can have more than one purpose in life.
Find out more about Racquel John via her website: www.purposelyyou.com
Make sure to follow her on Instagram as well: www.in...
2021-04-0839 minFloInsider#18 Yossi Fisher | The Power of a Strategic Mindset & How to Shift Your Perspective From Failure to LearnToday’s episode will blow your mind! It’s powerful, insightful and motivating.
We talk to Yossi Fisher, a holistic brand consultant and mindset strategist - why you need to erase the words “failure” and “failing” from your vocabulary. As well as how to reframe your perspective into treating failure as a learning experience, which is a default part of growth.
Find out more about Yossi Fisher, his work and his consulting services via his website: yossifisher.com
Also follow Yossi on Instagram for more insights and practical advice: www.instagram.com/yossi_fisher
Thank you...
2021-04-0453 minFloInsider#17 Brad & Jen | How to Build a Photography Business That Truly Serves Your ClientsBrad and Jen are big on client service and believe that relationships are key to building a strong foundation for your business, and getting a constant flow of clients who come through word of mouth or past events that they’ve attended as guests. We talk about the approach and mindset you should have as a wedding photographer, why it’s important to get more invested into your clients’ life and wedding planning, as well as how to set the right expectations.
Find out more about Brad and Jen on their website: bradandjen.com. If you...
2021-03-3145 minFloInsider#16 Oh Sierra | Building a Brand That People Want to Connect with, While Staying True to YourselfToday’s episode is all about branding! Trust us, you will want to tune into this one!
Our guest is Xanthe Appleyard, the co-founder and Creative Director of Oh Sierra, a brand agency that focuses on helping business owners find a better, more authentic and meaningful way to connect to their audience.
Finding and developing your brand identity can be a lot of fun, but it’s also a really complex endeavor! We often think that getting a cute logo, some fonts and colors is all it takes to establish a strong brand. When in realit...
2021-03-2442 minFloInsider#15 Cat Ekelboom White | What holds You back in Your Business and How to Find More Balance in Your LifeToday we speak with Cat Ekkelboom-White.
Cat photographs couples getting married in the mountains, on skis, on snowboards, climbing - or doing other wild things that you wouldn’t normally connect with wedding photography. She is all about encouraging people to do the things that fit their personality and story - without following the crowd.
Cat shares her steps for overcoming the fears that hold us back in our business. She also talks about the boundaries we need to set, to make our business more sustainable and avoid burnout.
Find out more about Cat Ek...
2021-03-1946 minFloInsider#14 Ellie McKinney | How knowing Your Enneagram Makes You a Better Business OwnerHave you ever taken a personality test? Did you find that helpful or restrictive?
In today’s episode we are talking to the delightful Ellie McKinney, a wedding photographer and educator from North Carolina. Ellie implements the Enneagram personality test into her coaching for photographers and of course, into her own business and life.
Knowing your Enneagram number doesn’t have to be a tight box that you have to adhere to: instead it can be a tool you can use to better understand yourself, how your clients perceive you and what the best workflow for...
2021-03-1743 minFloInsider#13 Leonie Cappello | Creating Intimacy & Self Acceptance Through Photography [Episode in German]We are going international! This is the first non-english episode of the FloInsider. Sorry to anyone who doesn’t speak German, but for everyone who does, this episode will make you very happy!
Wir präsentieren euch heute die allererste deutsche Folge von Floinsider: mit der wunderbaren Leonie Cappello, Fotografin und Webdesignerin.
Hast du dich schon mal gefragt wie du authentischere Bilder erschaffen kannst? Was braucht es um eine echte Verbindung herzustellen , die man auch in Bildern sehen kann? Und warum ist diese ganze Gerede um Authentizität so wichtig?
Authentische Fotografie, authentische Mark...
2021-03-1753 minFloInsider#12 Susan Shek | SEO & Blogging for Photographers. Common Mistakes and How to Fix ThemToday, we're chatting with the brilliant Susan Shek, a NYC wedding photographer slash SEO expert, who has dedicated her Covid lockdown to becoming so good at SEO that she’s now running a second business, and helping photographers from all around the world level up their own SEO strategy.
In this interview, Susan shares her top SEO tips - from finding the right keywords for your business (and the tools that can help you do that), to choosing the right hosting, naming your images the right way before uploading them into your blog posts, and so much mo...
2021-03-1237 minFloInsider#11 Chanel French | The Art of Self Portraits + You Are More Than Just a PhotographerIn today's episode we chat with Chanel French, an award-winning, published Portrait Photographer and UX Designer, living and creating in Atlanta, Georgia. As Chanel specializes in self portraits, and teaches others how to embrace and master this whole process (via The Art Of You course) we dove deeper with her into the intentionally, logistics and the mindset one should have when planning a self portrait shoot. Because while the outcome may result in more self love, self acceptance and self reflections - it’s not always an easy and sweet journey.
Apart from that, we break down th...
2021-03-1141 minFloInsider#10 Igor Demba | Things Nobody Tells You About Destination PhotographyWelcome to episode #10 of FloInsider!
Our podcast is taken over by a new, lovely host - Nadia Meli, who is a talented portrait photographer, based in the UK.
In today’s episode we chat with Igor Demba, a talented destination photographer and one of Harpers Bazaar's Top wedding photographers in the world. Igor shares his journey of getting into elopement photography. He shares what he loves and what he hates about doing destination weddings, because lets’ be real, that life is not always glamorous!
And, we chat about the trap that one can find them...
2021-03-1051 minFloInsider#9 Kayla Mendez | Important Rules that You Need to Have in Your BusinessFor today’s episode, our amazing hosts chat with Kayla Mendez, a talented commercial and fashion photographer with an exquisite editorial portfolio. Kayla shares her secrets and perspective on how to run a commercial photography business. How to hack Instagram’s algorithm. How to set and scale your pricing as your business grows.
They also chat about the importance of balancing out jobs that get your bills paid vs jobs that feed your creative soul.
This is sadly the last episode hosted by the lovely Saori & DeVante from Spirit of Revelry, yet you can always conne...
2021-01-0538 minFloInsider#8 Kayla Ruiz | How to Create Content that Goes ViralAs creatives, sometimes we forget that our most valuable asset is our mind. We start doubting our craft and ideas, instead of fully exploiting the crazy creative concepts that we have in the back of our head. For today’s episode, we invited the queen of steamy couple sessions - Kayla Ruiz, and we chat with her about the importance of organizing personal shoots, where you plan everything per your own dream and taste, and carry out your visions.
These types of sessions are incredibly important for keeping yourself motivated and creatively fueled. And if you’re lucky...
2020-12-1437 minFloInsider#7 Tasha Renae Wade | Preparing Your Business for Relocation & Making it More InclusiveWelcome to episode #7 of FloInsider, a podcast for creative entrepreneurs who want a fresh perspective on business, communication, art, design, branding, and life as we know it. Our lovely hosts for today are Saori & DeVante, the lead photographers from Spirit of Revelry. They are having an important and insightful conversation with Tasha Wade, a talented wedding, lifestyle and boudoir photographer from North Carolina, also knows as Fernweh + Fair Photography. Apart from chatting about marketing and promo ideas for someone who plans to relocate their business into a new city or country, they tackle more serious and relevant questions such...
2020-11-1545 minFloInsider#6 Rianon Stephens | How to Scale Your Photography BusinessIn today’s episode, we’re chatting with Rianon Stephens, a talented wedding photographer and educator from Oahu, Hawaii, who is sharing priceless ideas and advice, from her 8 years of experience. You’ll get recommendations on how to scale your business, how to find new revenue streams besides photography and how to attract higher paying customers. But most importantly, you’ll learn how to stay sane when your plans and expectations go down the drain. So grab a pen and a piece of paper, because you’ll want to write these down!
Follow Rianon Stephens' work and educationa...
2020-11-0750 minFloInsider#5 Saori & DeVante aka Spirit of Revelry | Getting into Business with Your Partner. The Unspoken RulesWelcome to episode #5 of FloInsider, a podcast for creative entrepreneurs who look for a fresh perspective on life, business and photography.
Today, the podcast is being taken over by our amazing new hosts - DeVante and Saori, a husband and wife wedding photography duo, also known as the Spirit of Revelry. They will be hosting the next 5 episodes!
Tune in, if you're curious to know what it's like to start a business with your partner, what are some Dos and Don'ts that can help you maintain a healthy relationship, no matter how busy or challenging your...
2020-10-2121 minFloInsider#4 Eric-René Penoy | How to Build Meaningful Relationships with Your ClientsWelcome to a new episode of FloInsider, a podcast for creative entrepreneurs who look for a fresh perspective on life, business and photography. Today we’re covering an important and complex topic - How to build meaningful relationships with your clients. We chat with the talented Eric-René Penoy, a french wedding photographer with a very intimate and emotional style. His work has a lot of depth to it, and we were curious to learn more about his work process, from the fist inquiry to the wedding day. What happens, how he interact with the client, what information he share, wha...
2020-09-0323 minFloInsider#3 Tim Dunk | Facetime Photography: Everything You Wanted to Know, but Didn't Know Whom to AskWelcome to episode #3 of the FloInsider podcast.
During the first months of Coronavirus and the global pandemic, a new photography trend has emerged, which we hope continues to evolve as it is a beautiful, alternative way of creating art and recording life moments. If you haven’t guessed it yet, we're talking about Facetime photography. Many of you have seen examples and galleries of these slightly blurry, yet very mesmerizing and intriguing photos taken remotely, with a phone via FaceTime (or skype, or whichever other tools). Some of you have tried it with friends or clients, while ot...
2020-09-0331 minFloInsider#2 Alex Cohen | Building a Photography Brand & Being Kind to Yourself during a PandemicWelcome to episode #2 of the FloInsider podcast.
We recorded this interview a couple of months ago, while the whole world was still in a global lockdown, trying to figure out how to survive and shift their income sources. Yet this topic will always be relevant. Our guest is a talented wedding photographer - Alex Cohen. She is known for her fearless and eccentric personality, her non-stop travel adventures and charming French accent. But not many know how it all got started. How Alex moved across the globe, from Paris to Australia, at the age of 20 with zero...
2020-09-0339 minFloInsider#1 Brian Schindler | How to Write Compelling Copy for Your WebsiteWelcome to the very first episode of the FloInsider podcast.
While we all work in the creative industry, we share similar job titles and passions - there is actually so much that sets us apart. Each of us comes from different backgrounds, we are all shaped by unique life experiences and each of us has a one-of-a-kind story to tell. The FloInsider podcast is the place where we’d like to celebrate our differences. We hope to highlight and amplify the voices of talented folks who deserve a spotlight, and we intend to bring them forward through ex...
2020-09-0133 min