Shows
Outbound Squad[Live Training] Cold Email: How to land a ton of meetings (without wasting hours personalizing)This episode is the audio from our webinar on cold email. We were joined by Jack Wauson of Mixmax and Florin Tatulea and walked through how to personalize your cold emails without wasting a ton of time researching.
Check out more free content and get coaching at https://outboundsquad.com2025-05-201h 01
The Revenue Leadership Podcast with Kyle NortonE31: The Rise of the 10X SDR with Florin Tatulea of Common RoomIn today’s episode, Kyle sits down with Florin Tatulea, Head of Sales Development at Common Room, to discuss the evolution of outbound sales in the context of AI and technology. Florin shares insights on the importance of understanding signals and intent in sales, the changing profile of sales reps, and the role of RevOps in strategizing outbound efforts. The discussion highlights the need for collaboration across departments and the importance of sales reps mastering AI tools to effectively engage with prospects. They also explore the changing role of sales development leaders, the hiring pro...2025-04-301h 24
The Daily Sales ShowAvoid These Cold Email Mistakes and Increase Your Reply RatesAre your cold emails getting lost in crowded inboxes?Florin Tatulea he exposes the most common mistakes that are hurting your response rates. From meaningless personalization to follow-up failures, learn what's actually working in 2025 — and what's sending your emails straight to trash.He also showed how to transform generic templates into compelling messages that get responses, with real examples and rewrites of actual cold emails.You'll Learn:How to avoid wasting your crucial first sentenceWays to personalize that actually drive engagementStrategies for follow-ups that convertThe Speakers: Will Ai...2025-03-2539 min
Bridge the Gap™ by Revenue ReimaginedEpisode #86 The Future of Outbound Sales: What Most Founders Get Wrong with Florin TatuleaStruggling to bridge your go-to-market gaps? You’re not alone.In this episode, we sit down with Florian Tatulea, Head of Sales Development at Common Room, to talk all things B2B sales, prospecting, and hiring top talent. Florian shares his decade-long expertise as an SDR, AE, and sales leader—PLUS insights from his new venture, Sales Flow.💡 We cover:✅ The biggest mistakes founders make in hiring SDRs & AEs✅ Why product-market fit comes BEFORE sales scaling (seriously, stop rushing!)✅ How AI is reshaping outbound prospecting – and why AI SDRs may be killing your pipeline2025-03-0531 min
30 Minutes to President's Club | No-Nonsense SalesUsing Intent Signals in Cold Outreach | Florin Tatulea | 30MPC Hall of FameACTIONABLE TAKEAWAYS:
Signal Prioritization: Categorize signals (e.g., high-intent, time-based) with different response SLAs to ensure timely outreach.
Call Blitz Culture: Multiple weekly call blitzes with a virtual sales floor create a high-energy, team-building cold calling environment.
Effective Personalization: Don’t rely on signals alone; combine them with company insights to craft personalized, compelling outreach.
80/20 Email Framework: Provide reps with an 80% completed template (signal, company insight, ideal state, light CTA), letting them personalize the final 20%.
FLORIN'S PATH TO PRESIDENTS CLUB:
Head of Sales Development @ Common Room
Director of Sales @ Barley
Senior Manager, Sales De...2025-02-1035 minThe Daily Sales ShowProspecting Masterclass: Cold Email Strategies That Work in 2025Cold email changes so fast, that once a tactic is working, it quickly becomes redundant… meaning you have to find the next tactic. But it doesn’t have to be that way.Cold email experts, Florin Tatulea and Gabrielle Blackwell joined us to share what’s working for them and their teams.See how they’ve adapted their cold email strategy in the last year, and real examples of templates that are converting for them.You'll Learn:Cold call openers that create actual conversations with buyersHow to nail your value proposition every timeEffe...2025-01-1443 min
30 Minutes to President's Club | No-Nonsense Sales257 (Lead) How to Use Intent-Based Selling for Huge Sales Development Success (Florin Tatulea, Common Room)ACTIONABLE TAKEAWAYS:
Signal Prioritization: Categorize signals (e.g., high-intent, time-based) with different response SLAs to ensure timely outreach.
Call Blitz Culture: Multiple weekly call blitzes with a virtual sales floor create a high-energy, team-building cold calling environment.
Effective Personalization: Don’t rely on signals alone; combine them with company insights to craft personalized, compelling outreach.
80/20 Email Framework: Provide reps with an 80% completed template (signal, company insight, ideal state, light CTA), letting them personalize the final 20%.
FLORIN'S PATH TO PRESIDENTS CLUB:
Head of Sales Development @ Common Room
Director of...2024-10-1735 min
Beyond Pipeline - 24 Episode Mini SeriesOutbound, Mindset & AI in Sales w/ Florin Tatulea | Ep. 24Florin Tatulea is the Head of Sales Development at Common Room. He’s a prospecting master who started his sales career doing door-to-door newspaper sales as a teen.
We discuss what most reps get wrong about prospecting and how AI will change the future of outbound. Florin even shares how he creates and executes new outbound plays… sick!
We also talk about Florin’s belief in the importance of “flow state” and why consistency was so key to his success.
Florin’s simple tactics for outstandin...2024-10-1355 minThe Daily Sales ShowHow to Achieve 10x Reply Rates with These Prospecting Strategies and ToolsWant to see how sales experts are clocking 10x reply rates and booking more meetings than ever?Here’s your chance.Jen Allen-Knuth, Jed Mahrle, and Florin Tatulea joined us to show you the outreach tactics they are using to book more meetings. Get the strategies and tools that power them, including signal-based sales plays and platforms like Common Room.Also get actionable tactics for uncovering timely, relevant prospect and account context, stacking signals that point to your hottest leads, and scaling plays that result in more replies, more meetings, more pipeline, and mo...2024-09-1245 minThe Daily Sales ShowThe Cold Outbound Playbook for Booking More MeetingsFlorin Tatulea has a strong grip on what’s happening with buyers in 2024. He’s found that only 3% of them are actually buying.Listen as we explore that 3% – how to find them, and what you can learn from them. Learn how to take the “open to change” 6-7% of prospects and bring them into that 3% group.Find out why the remaining 90% don’t think about your solution at all, “don’t think they’re interested,” or are “definitely not interested” – and how you can change their minds.You'll Learn:4 steps to successfully execute signal-led outreac...2024-08-0229 minOutbound Squad[Live Training] Cold Email: How to land a ton of meetings (without wasting hours personalizing)This episode is the audio from our recent webinar on cold email. We were joined by Jack Wauson of Mixmax and Florin Tatulea and walked through how to personalize your cold emails without wasting a ton of time researching.(Check out the show notes, more free content, and get coaching at https://outboundsquad.com)2024-05-211h 01
Pay Attention!Ep. 2: How to Win in Outbound Sales with Florin TatuleaIn this episode, Anis interviews Florin Tatulea, Founder at Sales Flo. Florin is one of the most respected voices in the start-up world when it comes to sales. He shares insights on;His start in the start-up & sales worldsOutbound strategiesThe benefits and potential pitfalls of automationCold-calling techniques2024-05-1329 minThe Daily Sales ShowHow to Increase Your Cold Email Performance in Q2Cold email isn’t dead. Watch and learn what’s working now for cold emails – and how you can leverage a few simple tactics to get higher replies this quarter. Get top strategies to multiply your response rates (and see them in action while we break down and rewrite your emails).You'll Learn:Why mobile-optimized emails are crucial for repliesHow to use short subject lines for 40%+ open ratesThe best frameworks for double-digit response ratesThe Speakers: Jason Bay, Florin Tatulea and Vin MatanoIf you want to cat...2024-03-2744 minThe Daily Sales ShowData-Backed Cold Email Sequences That ConvertDecreased open/reply rates, increased spam filtering, and SPF/ DKIM/DMARC protocols make cold email a harder game than ever to master. This means that your method for approaching prospects’ inboxes has never been more important. Join email maestro, Florin Tatulea, for a deep dive into the world of cold prospecting in 2024 (and learn to win the cold email game even with the odds stacked against you). You'll Learn:Copywriting fundamentals that’ll get your prospects interestedCold email frameworks that are working in 2024Key components for a high-converting cold email sequenceThe S...2024-02-1345 min
The Sales Catalyst: Foundations of SellingThe Sales Catalyst Podcast Episode 9 - Florin Tatulea - The Current State of SalesSupport the show2023-09-2040 min
Getting to ClubCold Email Secrets from Outbound Expert Florin TatuleaIn this episode, Chris sits down with Outbound expert Florin Tatulea to discuss some of the key takeaways from his new course "Cold Email Conversion Machine." If you send cold emails, this episode is packed with tips and advice you can put into practice TODAY. 2023-07-3118 min
Shake SalesLeading a Successful Sales Team - Florin TatuleaShake Sales is the video series from the sales engagement tool Mailshake. Shake Sales sees Sujan Patel, Mailshake founder, interview sales leaders on how to coach sales teams and see success in sales. In this week's episode, Sujan interviews Florin Tatulea.
Florin Tatulea is a Sales leader and GTM Advisor Specializing in $0-$20M ARR. Today we are talking to Florin about people-first leadership and leading a successful sales team.
📖 LEARN MORE 📖
Cold Email Masterclass: https://mailshake.com/masterclass/
Mailshake: https://mailshake.com/
📲 CONNECT WITH US ON SOC...2023-07-2418 minThe Daily Sales ShowHow to Write a Relevant Sales Cadence That ConvertsMessages only resonate if they’re appropriate for the prospect - and there isn’t just one type of prospect.To win people over, you need to understand where they fit in the hierarchy and how to speak their language. That means creating relevant messaging sequences for the two types of contacts you’ll encounter.In this show, we’ll show you how to make this as streamlined and effective as possible.You'll Learn:How to segment your contacts into two groups, and why it mattersThe best messages and channels to use for thos...2023-04-2430 min
30 Minutes to President's Club | No-Nonsense Sales128 (Sell): Booking more outbound meetings with slapping (Florin Tatulea, Director of Sales @ Barley)Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0FOUR ACTIONABLE TAKEAWAYS
Segment your sequences between above and below-the-line decision-makers.
Permission Slap: Ask for permission to give valuable information. e.g. Can I send you a 90-second video so I can show how you might get a sense of what win rates look like in RFPs?
Look for keywords in the investor day transcript or in the 10-K, then attach those to the messaging you use above the line.
Prospect in bursts. Voicemails and social touches power...2022-12-2830 min
Outbound Kitchen - B2B Sales Podcast#11: How to stand out from other applicants and get hired as an SDR, tips, resources, and 1 tip to ignore - Florin Tatulea, Director of Sales at Barley.For more prospecting and sales development tips, join 1'811 SDRs getting the newsletter here: https://sdrgame.substack.com/----In this episode, I talk with Florin Tatulea, Director of Sales at Barley.We talk about how to stand out from other applicants and get hired as a Sales Development Representative His tips: You can't be picky anymore to join a company, build a list with LinkedIn and Peersignal.org Use a data tool to find emails and phone numbers Email and call th...2022-12-0914 min
Daily Sales TipsUsing Voicemail Effectively - Florin Tatulea"One thing that is inevitable and every single SDR salesperson has to realize is that most people are not going to respond to your voicemail." - Florin Tatulea in today's Tip 1358 Are you using your voicemail effectively? Join the conversation at DailySales.Tips/1358 and learn more about Florin! Have feedback? Want to share a sales tip? Call or text the Sales Success Hotline: 512-777-1442 or Email: scott@top1.fm2022-10-2702 min
Winning the Challenger Sale#40 Driving Urgency for Change with Florin Tatulea, Founder at Sales Flo and Head of Sales Development at PlatoThe theme for September on the Winning the Challenger Sale is Driving Urgency for Change. WTCS host, Jen Allen, is joined by Florin Tatulea to discuss how understanding the buyer's position and trying to speak the buyer's language can assist sales professionals uncover the urgency for the buyer to take the necessary action and some strategies for SDRs and AEs to be successful in sales.2022-09-1333 minOutbound SquadSteal this cold email formula for double digit reply rates with Florin TatuleaFlorin Tatulea is the Director of Sales Development at Plato. In this episode, Florin talks about templates vs. frameworks.Connect with Florin on LinkedIn here and Plato here.Resources mentioned in the episode:
Show Notes Page Here are three more ways to get help with your prospecting:
Our best bite-sized content. Want my best LinkedIn posts, podcasts, and webinars? Stuff you can implement in 10-15 minutes or less? Look no further.
Outbound Squad. A program for reps who crave accountability, structure, and results over...2022-09-0656 min
B2B Power Hour99. Why SDRs Struggle to Book Meetings and Exceed Quota w/ Florin TatuleaNick dives into the trenches with Florin Tatulea to discuss why so many reps are struggling to hit quota and how to hold yourself accountable for being a better seller. Florin goes deep into setting up your day to establish routines, building high quality lists, refining your messaging, email sequences and what should fall on your managers shoulders. We just wish we could have had a manager like Florin to achieve 700% quota… INSANE!!!2022-06-2248 min
The Abstrakt PodkastHow to Build Your Own Career Progression in Sales LeadershipABSTRAKT had a great opportunity to talk with Florin Tatulea about How to Build Your Own Career Progression in Sales Leadership. They dove into how strategically making choices about career decisions helps to drive what you do in your career. How can a person help drive results that are most impactful to an organization that results in a win-win? The person grows their career while helping the company achieve (or exceed!) their goals.
Being more conscientious and helping figure out unselfish characteristics to ultimately help build a group of people who all are kind of in it together. Everyone has...2021-07-1427 min
30 Minutes to President's Club | No-Nonsense Sales50 (Sell): Getting higher open and response rates with unique twists to your outreach (Florin Tatulea, SDR Manager @ Loopio)Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0Four Actionable Takeaways: * Backload your sequences (3 calls in one day then 3 emails in one day) to bump up replies. * Use subject lines that will elicit an emotional response to drive more opens. * Get a guaranteed response by sending the “I’m calling you tomorrow” email. * Cover current state, negative consequences, ideal state, and business outcomes.======================Florin’s Path to President’s Club: * Leads a team of 15+ SDR’s at...2021-05-0526 min
The Sales Technology PodcastEp 77 Florin Tatulea - Specific Tactics for SDR SuccessIn Scott Ingram’s recent book, “Sales Success Stories: 60 Stories from 20 Top 1% Sales Professionals” an SDR is featured named Florin Tatulea, from Loopio. How does one join these elite ranks, as the top 1% Sales professional? Listen in behind the scenes as Florin and I break down the specific tactics he used as an SDR and now as an AE to achieve that coveted status. So much to learn on this one. Check it out! Stay tuned for some awesome upcoming shows with more Sales Development Thought Leaders! Connect here for updates: https://www.li...2018-10-2628 min
Let Your Imagination Run Wild With Our Captivating Free AudiobookSales Success Stories: 60 Stories from 20 Top 1% Sales Professionals Audiobook by Aj BraselListen to this audiobook in full for free onhttps://hotaudiobook.com/freeID: 358847
Title: Sales Success Stories: 60 Stories from 20 Top 1% Sales Professionals
Author: Aj Brasel, Camille Clemons, David Weiss, Dayna Leaman, Debe Rapson, Dejuan Brown, Florin Tatulea, George Penyak, Jacquelyn Nicholson, Jelle Den Dunnen, John Hinkson, Justin Bridgemohan, Kevin Walkup, Kyle Gutzler, Lee Bartlett, Mike Dudgeon, Paul Divincenzo, Phil Terrill, Scott Ingram, Trey Simonton, Trong Nguyen
Narrator: Aj Brasel, Camille Clemons, David Weiss, Dayna Leaman, Debe Rapson, Dejuan Brown, Florin Tatulea, George Penyak, Jacquelyn Nicholson, Jelle Den Dunnen, John Hinkson, Justin Bridgemohan, Kevin Walkup, Kyle Gutzler, Lee Bartlett, Mike Dudgeon, Paul...2018-10-167h 16
Sales Success Stories"Differentiating yourself from the average SDR" - Sales Success Stories Book - Sample Story #4The Sales Success Stories Book is being written and will be published in October. Learn more: http://top1.fm/book This bonus episode includes a sample story from Florin Tatulea of Loopio "Differentiating yourself from the average SDR" To read the story: http://top1.fm/florin-book-sample Check out our sponsor StoryDimensions. The SaaS solution top-performing sales professionals use to share real customer stories with B2B buyers to establish credibility, build trust and close more deals. Want to hear more from Florin? He was the star of Episode 222018-07-2412 min
Sales Success StoriesTop SDR - Florin Tatulea - Actionable Prospecting Tips to Get More MeetingsFull show notes complete with shareable clips and links to items mentioned in the show available at: http://top1.fm/22 This episode was sponsored by ViewedIt from Vidyard. Get the free chrome extension today: http://top1.fm/v Florin Tatulea - Effective SDR Prospecting Tips to Get More Meetings Data Wins: Don’t rely on others, do your own tests to see what works for you! Florin Tatulea is the Number One Business Development Representative (BDR) at Loopio, a company that helps clients manage RFIs, RFPs, and Security Questionnaires. Florin started off at...2017-07-1847 min