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Flowla
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Founders Unplugged
The Startup Hiring Mistakes That Cost You Your Best People w/ Alper Yurder - Part Two
Sponsored by FounderCatalystIf you're raising capital in the UK, don’t do it without them.🎯 Get 5% off their services → https://2ly.link/1zDIJThe Truth About Startup Hiring: What Founders Get Wrong w/ Alper Yurder – Part TwoHow do startups get hiring so wrong—so often?In Part Two of this brutally honest conversation, Alper Yurder (founder of Forte, ex-Flowla) returns to explore why early-stage hiring fails, when AI hurts more than it helps, and what founders can do to build real sales leadership—without burning bridges.🎧 In this episode:Why AI can't replace human nuance in...
2025-07-09
50 min
The Daily Standup
Ghost stories and VAT | Erdem Gelal
Episode 235: Erdem Gelal, co-founder and CEO of Flowla, thinks we're standing inside a small window of opportunity.⏱️ Timestamps:00:00:00 - Intro00:01:19 - The surprising truth about VAT 00:02:39 - How VAT became a viral success 00:03:03 - Unlocking emotional cues with AI 00:04:44 - Why being human at scale matters 00:07:35 - Tips to make communication about them 00:08:04 - Does scaling humanity feel fake? 00:09:29 - Keeping the human touch with technology 00:10:25 - Outro📺 Lifetime Value: Your Destination for GTM content...
2025-05-01
12 min
We F*cked Up So You Don't Have To
FROM THE HOTLINE: Do not let your petty self win | Episode 9
What's the move when your colleague wins big off of a playbook you shared with them?Kristi and Stino weigh the pros and cons of taking the high road, or...letting the pettiness get the best of you.Subscribe to the Lifetime Value newsletter: https://lifetimevalue.link/subscribe⏱️ Timestamps:00:00:00 - The petty vs. professional dilemma00:01:09 - A workplace betrayal or just miscommunication?00:02:12 - When your advice leads to someone else’s win00:05:02 - The ego factor: Why this really stings...
2025-02-18
19 min
We F*cked Up So You Don't Have To
FROM THE HOTLINE: Rethink your AI strategy! | Episode 8
AI, AI, AI...Kristi and Stino get the allure. But there are some things to think about while you board the hype train.Subscribe to the Lifetime Value newsletter: https://lifetimevalue.link/subscribe⏱️ Timestamps:00:00:00 - Intro00:01:23 - The big question: AI or not to AI00:02:24 - AI is making us lazy in CS00:05:26 - Efficiency, not replacement00:08:24 - Learning how to use the tool properly00:10:55 - Misguided AI mandates from leadership00:14:01 - Balancing rela...
2025-02-04
26 min
Transform Sales Podcast
Flowla Demo | Digital Sales Room Software for Closing and Onboarding
In this episode of the Transform Sales Podcast: Sales Software Review Series, Eddie💡 Bello, Marketplace Specialist at CloudTask, interviews Erdem Gelal, Co-Founder and CEO at Flowla 🌊. Flowla is a Digital Sales Room Software designed to help revenue teams shorten deal cycles and streamline complex processes in sales and onboarding. Erdem introduces Flowla and showcases its personalized, collaborative workspaces that unite materials, stakeholders, and tasks. Try Flowla Here: https://getcloudtask.com/flowla #TransformSales #salessoftware #cloudtask #Flowla #B2B
2025-01-14
23 min
Customer Success Talks
Essential Soft Skills for Growth in Customer Success | Nieves Canada
Are you transitioning into customer success or looking to grow in your early career? It starts with mastering the right soft skills! In this episode, Nieves Canada, VP of Customer Success, coach, and speaker join us to explore the vital soft skills needed for success in the ever-evolving world of customer success. Discover why soft skills like curiosity, active listening, and adaptability are critical for building strong customer relationships and driving results. 📌 What You’ll Learn: - Why curiosity, active listening, and adaptability are key for success. - How to use questions like “what for?” to truly understand customer needs. ...
2024-12-19
40 min
Customer Success Talks
Bridging the Gap | Customer Success Meets Product Management | With Delia Visan
In this episode of Customer Success Talks, host Byron Toruño explores how to effectively bridge the gap between customer success and product management with expert insights from Delian Visan, a seasoned professional with 15 years of experience in customer-facing roles. Sponsored by Flola, this conversation dives deep into the dynamic relationship between customer success and product management, offering actionable strategies for better alignment. Delia shares her personalized framework for constructively saying 'no' to customers, emphasizing the importance of contextual and transparent communication. You’ll learn how to: Align customer success and product management for seamless collaboration. Improve communication and prioritization to...
2024-12-04
48 min
Customer Success Talks
Scaling Customer Success: Digital Strategies and Automation | Nick Morris
In this episode of Customer Success Talks, Nick Morris, Director of Customer Success at Gainsight, explores the power of digital and scalable (SMB and tech touch customers) strategies in Customer Success. Nick shares his unique journey from the beer industry to becoming a leader in the SaaS world, offering valuable insights drawn from seven years of experience in various CS roles. The discussion delves into the evolution of Customer Success, highlighting how organizations can combine digital automation with personalized approaches to drive efficiency and enhance customer engagement. Nick explains the critical differences between digital and...
2024-11-27
41 min
Customer Success Talks
How Customer Education Drives Retention and Success | Vicky Kennedy
In today's episode, I had the pressure to talk about Customer Education and how it's interconnected with Customer Success, with Vicky Kennedy, CEO of Echtus and a leading expert in developing customer-focused learning programs. Vicky shares her experience in crafting data-driven, strategic education initiatives that go beyond onboarding, helping organizations drive deeper engagement, higher adoption, and lasting customer loyalty. Vicky brings light to the strategic importance of customer education in driving customers' success. She explores how well-structured education programs can significantly enhance product adoption, customer retention, and overall satisfaction. She shares best practices for creating...
2024-11-20
42 min
Customer Success Talks
The Power of Persuasion in Customer Success: Cialdini's 7 principles of influence | Dr. Chris Phelps
In this episode of Customer Success Talks, we dive into the powerful world of persuasion with expert Dr. Christopher Phelps. With years of experience in teaching professionals the mastery of persuasion, Chris brings a unique blend of hands-on expertise and psychological insight, making him the perfect guide for this essential skill. In Part 1 of our two-part series, Chris explores Dr. Robert Cialdini's 7 principles of persuasion and reveals practical ways customer success managers (CSMs) can apply these strategies to deepen client relationships and drive success. The 7 Principles of Persuasion: Reciprocity – People naturally dislike feeling indebted, so offering value encourages clients to...
2024-11-07
53 min
Customer Success Talks
The Power of Persuasion in Customer Success: Practical Strategies | Dr. Christopher Phelps
In Part 2, Dr. Phelps dives deeper into the practical application of persuasion, covering key topics such as: - What Pre-suasion is and how to use it to influence customer behavior - The “Do Nothing” option and its role in decision-making - Effective strategies for overcoming customer resistance to change - How persuasion techniques can be used to drive upselling and increase revenue Tune in to gain valuable tips and learn how to apply these persuasion tactics to your own work! Check Out Flowla - flowla.com/cstalks Discount code: cstalks25 Want to learn to level up your Persuasion skills in a...
2024-11-07
40 min
Sales Therapy by Flowla
From Hospitality to Customer Success with Madelyn DePrey
Madelyn DePrey and Alper Yurder discussed the exciting world of customer success in tech. Madelyn shares her journey from hospitality to becoming a leader at Aircall, offering valuable insights on building strong customer relationships. They discuss balancing technology with the human touch, working effectively across teams, and keeping customers happy in today's fast-paced market.
2024-07-17
36 min
Sales Therapy by Flowla
Mastering GTM Strategies and Personal Branding with Hannah Ajikawo
Hannah Ajikawo and Alper Yurder discussed the challenges faced by sales teams, the importance of personal branding, and the need for continuous learning and improvement. Hannah shares her journey in sales and highlights the key areas where companies often struggle, including incoherent focus, incompatible sales processes, and inconsistent methodologies. She emphasizes the importance of trust, both in oneself and the sales process, and encourages leaders to delegate and empower their teams. Hannah also offers coaching programs to help tech leaders improve their go-to-market strategies.
2024-06-19
32 min
Sales Therapy by Flowla
Optimizing Your Sales Pipeline for Success with Jonathon Ilett
Jonathon Ilett and Alper Yurder discussed optimizing your sales pipeline for success. Jonathon shares his insights on aligning sales and customer success teams, leveraging data for informed decisions, and the importance of strong leadership in scaling sales operations. This conversation offers valuable strategies and practical tips for enhancing your sales process and improving customer retention.
2024-06-12
36 min
Sales Therapy by Flowla
Sales and Leadership Mastery with Jacob Karp
Jacob Karp and Alper Yurder discussed modern business practices and leadership strategies for creating resilient and innovative organizations. The session highlights how leaders can navigate challenges, foster a positive work culture, and drive success in a dynamic business environment while sharing practical tips and real-world examples. They also demonstrate how effective leadership and strategic planning can seamlessly integrate into daily operations and organizational culture. The session underscores the importance of adaptive leadership and provides actionable strategies for achieving long-term excellence.
2024-06-05
47 min
Sales Therapy by Flowla
Sales Strategies and Founder Insights with Jeff Whitlock
Jeff Whitlock and Alper Yurder discussed the dynamic landscape of call recording and transcription services, the importance of focusing on a niche, and the challenges of building a successful startup. Jeff shares his journey, including the strategic shifts Grain has undertaken, the lessons learned from hiring sales experts, and the value of embracing sales from the outset.
2024-05-29
48 min
Sales Therapy by Flowla
Emergence of Fractional Roles in Revenue Leadership with Tom Glason
Tom Glason and Alper Yurder discussed the importance of hard work, the impact of leadership on individuals, and common mistakes made by B2B tech companies in their go-to-market strategies. They also discuss revenue leaders' journeys, practical hiring and onboarding tips, and the importance of professionalizing the sales organization and hiring fractional sales leaders to bridge the gap between founder-led selling and an entire sales team.
2024-05-22
42 min
Sales Therapy by Flowla
Crafting your Sales Persona with Jamal Reimer
Jamal Reimer and Alper Yurder discussed sales techniques, career advancements, learning from the past, reaching common ground, and changing the sales strategy as it evolves. Jamal stressed the importance of trusting instincts and concentrating on the process's transformation. Alper investigated the function of the digital sales room in very complicated deals. They also spoke about career paths in the sales field.
2024-05-15
46 min
Sales Therapy by Flowla
Mastering the Sales Conversations with Patrick Trümpi
Patrick Trümpi and Alper Yurder discussed sales, discovery calls, journaling, and personal growth. They touched on the importance of guided discovery in sales, the need to listen actively during conversations, and how journaling can help with self-reflection and personal development.
2024-05-08
37 min
Sales Therapy by Flowla
Building a B2B Content Machine and Personal Branding with Pierre Herubel
Pierre Herubel and Alper Yurder discuss content's role in building trust and accelerating sales, offering insights into outbound outreach, strong offers, and timing for success. Pierre underscores content marketing's power for awareness, trust, and business growth. He also shares insights on sales and marketing alignment, content's role in sales acceleration, and LinkedIn best practices, stressing aligning teams, creating incentives, and collaboration.
2024-05-02
52 min
Sales Therapy by Flowla
Customer Success Strategies for Startup Growth with Rachel Provan
Rachel Provan and Alper Yurder discussed crucial points related to customer success management, the requirement of aligning goals to a customer's expected outcomes, awareness of evolving the customer's journey, options of different communication channels, maintaining healthy boundaries, and anticipating potential mistakes while engaging with customers.
2024-04-24
43 min
Sales Therapy by Flowla
Strategies for Success on LinkedIn and Beyond with Stefan Smulders
Alper Yurder and Stefan Smulders discuss his entrepreneurial journey and strategies for brand building on platforms like LinkedIn amidst rapid company growth. Key Takeaways -LinkedIn is constantly changing, and it requires creativity and adaptability to succeed on the platform. -Finding the right narrative and providing practical playbooks can help attract and retain customers. -Consistency and value are key in building a customer base.-Scalability challenges can arise as a company grows, and it's important to focus on specific target markets. -Customer success and onboarding are crucial...
2024-04-18
47 min
Sales Therapy by Flowla
The Evolution of Pre-Sales and CS Alignment with Sara Jones
In this Sales Therapy episode, Sarah Jones discusses her tech industry journey, emphasizing empathy in leadership, challenges for women, and the evolving role of pre-sales in go-to-market strategies. Key Takeaways -Pre-sales is a strategic role that focuses on business outcomes and building strong customer relationships. -Customer success is crucial for the long-term success of a company, and it should be a shared responsibility across the organization. -Pre-sales plays a pivotal role in the future of sales, and the Chief...
2024-04-04
49 min
Sales Therapy by Flowla
Capturing the Definition of Customer Success with Kristi Faltorusso
Kristi Faltorusso discusses her journey from Marketing to Chief Customer Officer, emphasizing celebrating success and navigating the dynamics in customer success. Key Takeaways -Customer success is not a one-size-fits-all model; it requires a bespoke approach. -Success is not solely defined by titles and compensation; it is important to appreciate the impact of one's work. -The role of a Chief Customer Officer involves a broader focus on the performance of the business as a whole.
2024-03-29
46 min
Sales Therapy by Flowla
Leveraging Customer Success for Early-Stage Companies with Jonathan Corbin
Jonathan Corbin, CEO of Maven AGI, joins Alper Yurder to discuss sales and customer success strategies. Onboarding methods, early-stage success, reducing churn, key indicators, and upselling. Key Takeaways -Focus on people's strengths and create a performance-oriented culture. -Different customers have different onboarding preferences: self-serve, self-serve with validation, or fully guided onboarding. -Customer health scores and leading indicators can help predict retention and expansion. -Technology, such as generative AI, can enhance customer experience and support customer success efforts. -Customer success should be intentional and focused on delivering value throughout the customer journey.
2024-03-21
41 min
Sales Therapy by Flowla
Winning The Outbound Sales Game with Thibaut Souyris
Join Alper Yurder and Thibaut Souyris as they delve into the world of sales and entrepreneurship, focusing on the art of outbound prospecting. Thibaut shares insights on boosting reply rates, emphasizing consistency, problem-centric messaging. -Building a business requires experimentation, sharing experiences, and finding ways to make the most amount of money in the least amount of work. -Craft outbound messages using the Trigger, Question, Teaser, Call to Action framework. -Prioritize time blocking and problem-centric sequences to become a better SDR.
2024-03-15
44 min
Sales Therapy by Flowla
Leadership Lessons From Start-up to Scale-up with Angeley Mullins
Join Angeley Mullins, Chief Customer Officer at Resourcify, as she shares her journey breaking barriers in tech, emphasizing the significance of drive and curiosity. Gain valuable insights and advice for emerging CROs/CCOs, highlighting the importance of resilience and building strong networks in scaling companies.
2024-03-13
29 min
Sales Therapy by Flowla
Cracking the Code of Customer Success with Jay Nathan
In this episode of Sales Therapy Alper Yurder interviews Jay Nathan, covering Nathan's software industry journey, leadership insights, and customer success strategies. Nathan shares tips on collaboration, onboarding, and reflects on the future of tech sales. Key Takeaways -Customer success is an organizational capability, not just a team or role. Leadership requires transitioning from being an individual contributor to focusing on coaching and mentoring. -Advisors play a crucial role in providing guidance, opening doors, and offering support to companies. -Onboarding is a critical stage in reducing churn, and early value demonstration is key. -The biggest mistake that leads to...
2024-03-06
47 min
Sales Therapy by Flowla
Championing Sales Enablement with Todd Busler from Champify
Join Alper Yurder and Todd Busler in this episode of Sales Therapy, as they share insights on understanding customer challenges, building effective teams, and the future of sales enablement, including digital sales rooms, Key Takeaways -Growing up in a small community can provide valuable experiences and skills that translate well into sales and leadership roles. -Deep product knowledge is important, but understanding the persona, competitive landscape, and customer problems is even more crucial in sales. Focus on understanding the customer’s problem and challenges, rather than just promoting the product. -Digital sales rooms benefit both sales reps an...
2024-02-29
34 min
Sales Therapy by Flowla
From UK Start-up to Global Sales Tech Leader with Guy Rubin of Ebsta
Join Alper Yurder and Guy Rubin as they discuss his journey as a founder and the challenges of being a UK-based startup in a US-heavy industry. Key takeaways -Take the time to learn and gain experience before becoming a founder. -Partnerships can be a successful approach to entering the US market. -Businesses need to become more data-driven to improve sales performance. -Building strong relationships with customers is crucial for revenue growth and success in onboarding and customer success.
2024-02-27
38 min
Sales Therapy by Flowla
Scaling a Bootstrapped Business in a Crowded Market with Adam Kay
In this episode, Alper Yurder interviews Adam Kay, CRO of Playroll, delving into Adam's transition from a legal career to sales, his reflections on business growth, and the importance of customer satisfaction for a bootstrapped startup. Key takeaways Choose a career path that aligns with your interests and values, even if it diverges from conventional expectations. Stay adaptable and commit to ongoing learning to thrive in fast-paced industries. Focus on nurturing existing client relationships to drive revenue growth, rather than solely chasing new leads. Practice prudent budgeting and...
2024-02-22
48 min
Sales Therapy by Flowla
How Hockeystack’s Media House Strategy Fuelled Its Growth With Emir Atlı
Join Alper Yurder in this episode of Sales Therapy as he chats with Emir Atlı about building HockeyStack. Dive into B2B startup growth, LinkedIn marketing, and the power of data-driven strategies. Key Takeaways: Emir's choice to leave college shows the dedication needed for startup success, despite initial challenges. The strong bond between co-founders is crucial, akin to a marriage, sustaining them through the startup journey. YC acceptance relies on factors like long-term vision, product-market fit, and team cohesion, as Emir highlights. Emir stresses the importance of data analysis in decision-making for aligning m...
2024-02-20
40 min
Sales Therapy by Flowla
Group Therapy with Christina Brady, Adam Jay, and Dale Zwizinski
It is time for a group therapy session! Join Alper Yurder, Christina Brady, Adam Jay, and Dale Zwizinski as they discuss navigating the complex world of sales and maintaining a customer-centric approach. Key Takeaways: Salespeople should focus on helping rather than selling, and be empathetic and consultative. The negative perception of salespeople can be overcome by demonstrating integrity, value, and genuine care for customers. The top of the funnel presents unique challenges in the sales process, including missteps and the need for proper qualification. Attribution and understanding the customer journey are essential for successful sales and marketing...
2024-02-15
53 min
The Remarkable SaaS Podcast
#300 - The most valuable advice from 23 B2B SaaS CEOs
Welcome to episode 300 of the Tech-entrepreneur on a mission podcast. Because this is a big milestone on the journey I didn’t want to devote this podcast to one guest – instead, I got 23 B2B SaaS CEOs on the mic. A big element of every single episode of the podcast is my question at the end of each episode. What would be a Do or a Don't that you'd like to share with other SaaS entrepreneurs? And so, I’ve made a hand-picked selection of these Do's & Don'ts from the last 100 podcast episodes Let's start with the Don'ts Neta Meidav, CEO Vaul...
2024-02-14
35 min
Sales Therapy by Flowla
Building Client Success for Zero Churn at Global Scale-ups with Fadi Bassil
Grab a chair, you’re invited to the therapy room! In this episode of sales therapy Fadi and Alper delve into the sales techniques and customer success. Key Takeaways: Emphasizing the importance of understanding and adapting to the changing preferences of buyers, such as their desire for autonomy and immediate human interaction when needed. Highlighting the shift from traditional sales methodologies to more customer-centric approaches, including the integration of customer success early in the sales process for better alignment with customer needs. Discussing the focus on behavior-driven strategies for customer engagement and retention, leveraging data to preemptively address po...
2024-02-13
35 min
Sales Therapy by Flowla
Growing B2B Sales in a Slow Market with Yoav Vilner
Join this episode of sales therapy Alper Yurder and Yoav Vilner talk about everything start-up and growing in the new age of tech. Key Takeaways: Continuously assess market needs and trends to identify gaps and opportunities for innovation. Surround yourself with a diverse and talented team, complementing your skills with individuals who are smarter and more experienced in different areas. Ensure alignment between different teams and departments within your organization to optimize efficiency and effectiveness. Building a successful Series B company requires a strong focus on product-market fit and efficient go-to-market strategies. Startups can be built successfully even...
2024-02-09
33 min
Sales Therapy by Flowla
Mastering Authenticity and Autonomy in Sales with Andy Paul
Ongoing therapy session! In this episode of sales therapy, Andy and Alper delve into the secret details of sales! Key Takeaways: Sellers need to move beyond superficial discovery questions to truly engage and understand the buyer's needs and context. Buyers are looking for solutions that satisfy their requirements and suffice to achieve their goals, not necessarily the absolute best option. Sellers can capitalize on this by guiding buyers towards realizing the value of their solution as the 'good enough' choice faster. Experimentation and adaptation in sales strategies are key to finding what works best in engaging buyers and...
2024-02-09
45 min
Sales Therapy by Flowla
The Secrets to Scaling Global Sales Organizations from $6M to 100M with Javier Ortega
Time for a reunion! In this episode of sales therapy Javier and Alper delve into the world of sales with the secrets to scaling to global sales organizations from $6M to $100M Key Takeaways: Prioritize long-term customer success over short-sighted quarterly results in your sales approach. Understand the shift from contributor to manager, recognizing that a manager's success is tied to their team's success. Don’t seek merit Prioritize curiosity, resilience, and a growth mindset when hiring or advancing in sales roles. Tackle sales challenges with a buyer-centric approach, focusing on personalization and early qualification. Guest: Javier Ort...
2024-02-06
45 min
Sales Therapy by Flowla
Mastering the Art of Growth in the SaaS Industry with Kyle Poyar
Grab a chair, you’re invited to the therapy room! In this episode of sales therapy, Kyle and Alper delve into the evolution of growth in the SaaS industry! Key Takeaways: Emphasis on building a community and leveraging personal branding. The transition from traditional corporate marketing to creator-led brands. The importance of validating product ideas with users before scaling. Identifying and focusing on an ideal customer profile to drive targeted growth. Navigating the integration of AI into SaaS business models. Understanding the shift towards quality over quantity in go-to-market strategies. Guest: Kyle Poyar, Operating Pa...
2024-01-29
43 min
Sales Therapy by Flowla
The Evolution of Leadership and Community with Leslie Greenwood
Time to get a little personal! You’re invited to the therapy room! In this episode of sales therapy Leslie and Alper delve into the evolution of leadership and community! Key Takeaways: Successful communities are founded on providing exceptional experiences that exceed expectations, leading to organic growth through word-of-mouth. Effective leadership is less about managing and more about guiding, coaching, and elevating team members. There is a growing recognition of the value of human interaction and personal connection in business, moving away from over-automated processes. Embracing traditional, human-centric approaches like building genuine relationships can be mo...
2024-01-26
32 min
Sales Therapy by Flowla
The Evolution of Client Success and Strategies for Modern Businesses with Jeff Heckler
Grab a chair, you’re invited to the therapy room! In this episode of sales therapy, Jeff and Alper delve into the evolution of client success and strategies for modern businesses! Key Takeaways: Curiosity drives a deeper understanding of customer needs and goals, enhancing the effectiveness of client interactions. Effective change management and cultural adaptability are crucial for aligning company strategy with client success. Collaboration between sales and client success teams is essential for unified customer journeys and optimal service delivery. Customer success is increasingly intertwined with sales, focusing on retention and efficient revenue generation. Guest: Jeff He...
2024-01-24
37 min
Sales Therapy by Flowla
Blending Sales Expertise and AI Innovation with Thibault Brioland
The AI episode of Sales Therapy is here! Thibault and Alper delve into the sales strategies to get from 0 to $10M ARR and the benefits of all-bound go-to-market Key Takeaways: Embrace AI-driven personalization to enhance every sales touchpoint and streamline time-consuming tasks. Leverage AI to analyze data points and craft tailored sequences for each prospect, empowering sales teams with invaluable guidance. Find the sweet spot between sales-assisted PLG and direct sales approaches to engage diverse buyer personas effectively. Stay informed about industry trends while prioritizing customer feedback to drive business decisions. Opt for...
2024-01-23
33 min
Sales Therapy by Flowla
Sales Strategies to Get from 0 to $10M ARR & The Benefits of All Bound go-to-market with Alex Olley
Join Alper and Alex as they explore buyer-centric sales, optimizing team structures for efficiency, and challenging outdated sales mentalities for sustained success. Key Takeaways: Sales roles should focus more on being advisors and helpers, akin to therapists, rather than just pushing for sales. Moving away from the traditional, linear sales approach to an integrated, all-bound strategy that combines sales, marketing, and partnerships. Acknowledging the mental strain in sales jobs and the importance of taking care of one's mental health. Setting realistic quotas and targets, considering historical data and market dynamics, to reduce undue stress and promote a healthier...
2024-01-18
36 min
Sales Therapy by Flowla
The Art of Founder-Led Sales with Robin Choy
Take a seat! you’re invited to the therapy room! In this episode of sales therapy Robin and Alper delve into the art of founder-led sales! From the challenges of founder-led sales to new and being a global entrepreneur, the two discuss how you can stand out from the crowd in 2024. Key Points Emphasis is placed on the unique challenges of founder-led sales, including the development of an effective sales playbook and adapting the product-market fit based on customer feedback and market trends. Utilizing professional social media platforms, especially LinkedIn, is highlighted as a crucial strategy for sales gr...
2024-01-12
47 min
Sales Therapy by Flowla
Human-Led Growth: A Deep Dive into Modern Sales Tactics with Eimri Bar
Grab a chair, you’re invited to the therapy room! In this episode of sales therapy Eimri and Alper delve into the secrets of “human-led” growth! From the challenges of founder-led sales to new and creative ways of sales development, the two discuss how you can stand out from the crowd in 2024. Key Points Strategic SDR Roles: Transition towards a more strategic and audience-centric approach in sales development. Emphasis on Personal Branding: Importance of leveraging personal branding for effective outreach. Importance of Customer Feedback: Critical role of customer insights in product development. Building Long-T...
2023-12-14
38 min
Sales Therapy by Flowla
Founders Real Talk: Unleashing Sales Mojo and Building Bonds with Rafael Guper and Serkan Ferah
Founders therapy session! In this episode of sales therapy Rafael, Serkan and Alper delve into the facts about being a founder and a sales leader at the same time! From being a leader in sales to the secrets of growth, the two discuss how you can stand out from the crowd in 2024. Key Points Avoid immediate pitches; instead, add value in follow-ups by showcasing product evolution and addressing specific needs. Emphasize patience in the sales process, especially during relationship development. Encourage persistent and value-adding follow-ups to strengthen connections with potential clients. Emphasize the...
2023-12-14
37 min
Sales Therapy by Flowla
How to Receive High-Value Intros and Get Paid to Make Intros with Mike Adams
Grab a chair, you’re invited to the therapy room! In this episode of sales therapy Mike and Alper delve into how to receive high-value intros and get paid to make intros! From being a founder to expanding a network, the two discuss how you can stand out from the crowd in 2024. Key Points Mike advocates a shift towards genuine human connections, promoting IntroStars as a platform focused on warm referrals and personal introductions. The challenge of scaling warm referrals is addressed by IntroStars, presenting a global marketplace for warm business introductions, and re...
2023-12-14
37 min
Sales Therapy by Flowla
Closing Deals with Confidence: A Sales Strategy Deep Dive with Akiva Weiss
Grab a chair, you’re invited to the therapy room! In this episode of sales therapy Akiva and Alper delve into how to manage high-stakes client relationships and navigate complex deals. From being GTM leader to founder, the two discuss how you can stand out from the crowd in 2024. Key Points Emphasis on giving team members autonomy to own their domain and contribute as collaborators. Focusing on detailed discovery and alignment with the client's timeline and urgency. Highlighting the need for customer discovery to validate market needs before heavy investment in sales personnel. Ad...
2023-12-14
36 min
Sales Therapy by Flowla
LatAm Expansion Blueprint: PLG Triumphs Unveiled with Osman Koc
Take a seat! You’re invited to the therapy room! In this episode of sales therapy Osman and Alper delve into how to make PLG work and grow in the Latin American market. From being a founder to starting a new business on a different continent, the two discuss how you can stand out from the crowd in 2024. Key Points As a startup, early challenges are tougher because you have no idea what you are doing. But you eventually get used to that. Having strong founder relationships in the team is essential to ge...
2023-12-14
30 min
Le mémo : La tech pour les entreprises
Vers une régulation de l'IA en Europe ? Les actus de la semaine
Hello 👋,Je commence à mettre le doigt sur le format de newsletter parfait.(Et qui vous plaît aussi j’espère ? J’ai fait un sondage plus bas, si vous voulez me donner votre avis).PROGRAMME* 📰 Les actus tech de la semaine* La régulation de l’IA en Europe (AI Act)* Des managers qui font confiance à l’IA pour recruter* Les Français n’ont pas confiance dans les ChatBots au service client* 🧰 Les outils de la semaine* Flowla : Un espace partagé entre commerciaux et prosp...
2023-12-01
04 min
Sales Therapy by Flowla
Proven Strategies for Team Excellence with John Hammond
Grab a chair, you’re invited to the therapy room! In this episode of sales therapy John and Alper delve into how to help companies maximize and drive their revenue growth. From being CRO to being a founder in the sales area, the two discuss how you can stand out from the crowd in 2024. Key Points Focus on customer improvement and understand the significance of the "golden period" in sales cycles for optimal deal closure. Emphasize velocity in the sales process, aiming to compress cycles while staying within the golden period. Encourage a mi...
2023-11-30
42 min
Sales Therapy by Flowla
Mastering SaaS Sales: Navigating Complex Deals with Michael Akinle
Grab a chair, you’re invited to the therapy room! In this episode of sales therapy Michael and Alper delve into how to manage complex deals, engage clients, and nurture conversations, insights & observations on the changing landscape of SaaS sales. From navigating complex deals to the secret of SaaS sales, the two discuss how you can stand out from the crowd in 2024. Key Points When selling to executives, believing in what you're selling and the charisma that you can transmit to the customer is really important. To succeed with multithreading, you need a ve...
2023-11-27
39 min
Sales Therapy by Flowla
Building Winning Teams and Strategies with Ryan Wilson
You’re invited to the therapy room! In this episode of sales therapy Ryan and Alper delve into how to build winning teams and go-to-market strategies in a changing economy! From being a key person in sales deals to managing teams, the two discuss how you can stand out from the crowd in 2024. Key Points Tenacity is the number one trait that you need to possess in order to succeed in any go-to-market function. Top three attributes of a top-performer are being a self-starter, coachability, and grit. To enable your team, you need do...
2023-11-14
44 min
The Hyperengage Podcast
Ep#90: Understanding Flowla's Innovative Approach to Transforming Buyer Experiences ft. Alper Yurder (Co-Founder and CRO, Flowla)
In this episode of the Hyperengage Podcast, Alper Yurder, co-founder of Flowla, discusses the company's mission to revolutionize email marketing and improve engagement intelligence. Flowla aims to enhance email engagement through intelligent workflows and touchpoints. The platform offers real insights and tracks buyer-seller interactions, providing transparency and collaboration for a more efficient sales process. Yurder explains the pain points of enterprise sales that Flowla addresses, including complexity, document sharing, and lengthy deals. They also discuss Flowla's unique approach to improving buyer experiences in the retail industry, underpinned by data analytics and intelligence. Yurder shares insights about the current target...
2023-10-30
31 min
SaaS Insiders Podcast
Building Your MVP and Finding the Right Co-Founding Team with Alper Yurder of Flowla
In the episode Alper Yurder, the co-founder of Flowla, Alper Yurder, discusses a range of topics from building a minimum viable product (MVP) and finding the right co-founding team, to solving real problems and connecting with investors. Alper emphasizes the importance of having a well-rounded founder team, especially those who have built something from their own pain point. He also shares how FOMO can play a role in investors' interest in your product. The SaaS Insiders Studio sponsors this podcast. The SaaS Insiders Studio helps SaaS founders build their minimum viable products and prototypes so...
2023-06-27
34 min
The Remarkable SaaS Podcast
#269 - Erdem Gelal, CEO of Flowla - on creating fans, not just customers
This podcast interview focuses on product innovation that has the power to help us all deliver a buyer experience that wins deals. My guest is Erdem Gelal, Co-founder and CEO of Flowla. Erdem Gelal has a wealth of work experience, beginning with an internship at PricewaterhouseCoopers in 2010, Accenture in 2011 and a Financial Analyst role at Procter & Gamble the same year. His entrepreneurial journey started when he co-founded cubic.fm in 2013 and ProceedLabs in 2015. ProceedLabs was acquired in 2018. This didn't stop his passion for exploration. In 2020, he co-founded TalentGrid, and in 2022 Flowla, where he's currently the CEO. Flowla is on a m...
2023-06-21
32 min
Scale Your Sales Podcast
#194: Alper Yurder- Psychology Unleashes the Real Problem in Sales
In this week’s episode of the Scale Your Sales podcast, my guest is Alper Yurder, the co-founder of Flowla. Flowla is a sales companion for modern revenue teams to keep those deals flowing. Alper is an expert in enterprise sales with over a decade of experience under his belt. He advised the sales teams of MNEs like Pepsi and Mondelez as a consultant, then moved on to building revenue teams at series A, D, and pre-IPO companies. He builds Flowla from his own pain points in selling to reduce friction between buyer and seller and s...
2023-06-20
30 min
Scale Your Sales Podcast
#194: Alper Yurder- Psychology Unleashes the Real Problem in Sales
In this week’s episode of the Scale Your Sales podcast, my guest is Alper Yurder, the co-founder of Flowla. Flowla is a sales companion for modern revenue teams to keep those deals flowing. Alper is an expert in enterprise sales with over a decade of experience under his belt. He advised the sales teams of MNEs like Pepsi and Mondelez as a consultant, then moved on to building revenue teams at series A, D, and pre-IPO companies. He builds Flowla from his own pain points in selling to reduce friction between buyer and seller and s...
2023-06-20
30 min
Scale Your Sales Podcast
#194: Alper Yurder- Psychology Unleashes the Real Problem in Sales
In this week’s episode of the Scale Your Sales podcast, my guest is Alper Yurder, the co-founder of Flowla. Flowla is a sales companion for modern revenue teams to keep those deals flowing. Alper is an expert in enterprise sales with over a decade of experience under his belt. He advised the sales teams of MNEs like Pepsi and Mondelez as a consultant, then moved on to building revenue teams at series A, D, and pre-IPO companies. He builds Flowla from his own pain points in selling to reduce friction between buyer and seller and s...
2023-06-20
30 min