Fohr - Podcast Details

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Negronis with NordThe Key to Effectively Reaching Your Target Consumer? Influence MappingWelcome to Negronis with Nord. Today, Fohr’s Director of Strategy Sophie Wood is filling for James as he’s in Tampa for the DICK’S Varsity Team Orientation. Sophie answers two FAQs she’s been hearing from clients lately: What is the value in working with influencers who have overlapping audiences / followers (enter, “Influence Mapping”), and What’s the value in working with the same influencer over and over? 00:00 - Intro00:52 - Cinema with Sophie | New Letterboxd Top 401:29 - Client FAQ No. 1 | Overlapping Influencers04:01 - Fohr's Influencer Mapping™07:09 - Influence Map Case Study | Rothy's10:0...2025-05-0613 min

Negronis with NordSummiting Cringe Mountain, H&M AI Models, and Influencers in MediaWelcome to Negronis with Nord. Today, James talks about the benefits of setting up accountability structures after coming off of a quarterly board meeting, H&M’s use of AI to create digital doubles of models, and how influencers are represented in movies and TV. As mentioned, James and the Fohr team are headed to Tampa, Florida this week for the DICK’S Varsity Team orientation #DVTOrientation. Learn more about that program at https://www.dicksvarsityteam.com/ and follow along at https://www.instagram.com/dicksvarsityteam/. Congratulations to the 50 members who made the team! Follow Fohr on ins...2025-04-2909 min

Watt ’n’ Schnack - ein Podcast Format von Mein Inselradio FöhrWatt 'n' Schnack #20: Schnack unterwegsAuch wenn die Folge noch vor Ostern aufgenommen wurde, ist sie aktueller denn je: Jochen Gemeinhardt und Stefan vom Inselradio haben sich spontan Gäste auf der Insel geschnappt und direkt mit ihnen geschnackt – ganz ungezwungen, mitten aus dem Inselalltag!Freu dich auf ehrliche Stimmen, persönliche Eindrücke und einen ganz besonderen Blick auf das, was Föhr ausmacht – direkt von den Menschen, die hier zu Besuch sind.Hast du Fragen oder Themenwünsche für zukünftige Folgen? Lass es uns in den Kommentaren wissen - deine Ideen sind uns wichtig!Schicke uns...2025-04-2636 min

Negronis with NordDating Advice for Pitching to Brands, New 'Sinners' Movie, and BotoxWelcome to Negronis with Nord. Today, James is answering a viewer question about pitching yourself to brands, advocating for Botox, and geeking out over Ryan Coogler's new movie, 'Sinners'Follow Fohr on instagram: instagram.com/fohr.coFollow James on instagram: instagram.com/jamesnordSubscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupFor press inquiries, email press@fohr.co----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of...2025-04-2210 min

Negronis with NordWhat Do Tariffs Mean for Influencers?Welcome to Negronis with Nord. Today, James is breaking down how the new administration’s tariffs will affect influencers and creators.Follow Fohr on instagram: https://www.instagram.com/fohr.co/Follow James on instagram: https://www.instagram.com/jamesnord/Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupFor press inquiries, email press@fohr.co----About Negronis with NordInfluencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to...2025-04-1709 min

Watt ’n’ Schnack - ein Podcast Format von Mein Inselradio FöhrWatt 'n' Schnack #19: Gemeinsam für FöhrIn unserer neuesten Folge von Watt ´n´Schnack greifen wir ein wichtiges Thema auf, das die Insel bewegt. Unter dem Titel „Gemeinsam für Föhr“ geht es um spannende Zukunftsprojekte und Veränderungen.Zu Gast: Uli Hess & Lena BrudereckModeration: Stefan Gaul & Jochen GemeinhardtErfahre aus erster Hand, welche Projekte geplant sind, welche Herausforderungen es gibt und wie sich die Insel weiterentwickeln wird. Hast du Fragen oder Themenwünsche für zukünftige Folgen? Lass es uns in den Kommentaren wissen - deine Ideen sind uns wichtig!Schicke uns einfach e...2025-03-2938 min

Watt ’n’ Schnack - ein Podcast Format von Mein Inselradio FöhrWatt 'n' Schnack #18: Junge Leute bei der FTGWatt ’n’ Schnack ist zurück. In unserer ersten Folge 2025 lüften wir das Geheimnis, was junge Leute aus ganz Deutschland auf die Insel Föhr zieht. Von Österreich bis Berlin – wir sprechen mit vier jungen FTG-Teammitgliedern über ihre Gründe, Freizeitaktivitäten und was Föhr auch im Winter so besonders macht.Zu Gast: Emma Hauk, Alina Rentmeister, Lenja Henninger und Max Zißner. Moderation: Stefan Gaul & Jochen GemeinhardtFreu dich auf spannende Einblicke und einen inspirierenden Austausch!Hast du Fragen oder Themenwünsche für zukünftige Folgen? Lass es uns in den Kommenta...2025-02-2226 min

Negronis with Nord2025 Influencer Marketing PredictionsWelcome to Negronis with Nord. We’re closing out the year with a Fohr classic: Industry Predictions! James has taken a long, hard look into his (proverbial) crystal ball, and from it has pulled the juiciest predictions in the world of influencer marketing for 2025 and beyond!Agree with James’ predictions? Disagree? Think he missed something? Let us know all your thoughts in the comments below.Follow Fohr on instagram: https://www.instagram.com/fohr.co/Follow James on instagram: https://www.instagram.com/jamesnord/Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupFor...2024-12-1715 min

Negronis with NordWhat Does The Election Mean For Influencer Marketing?Welcome to Negronis with Nord. We’re bringing you a classic: the James Nord solo show! As we close the curtain on another election here in America, James is here to offer a few thoughts. Truth is, he has no idea why or how Donald Trump won the election; his expertise is in marketing, influence, and image-making. That said, he's here to discuss what he does know—with undeniable clarity—about what happened this election and what it means for business.Follow Fohr on instagram: https://www.instagram.com/fohr.co/Follow James on instagram: https...2024-11-2609 min

Negronis with NordElection Day; Being a Good Pitch Person; Simplifying Your Sponsored ContentWelcome to Negronis with Nord. This week we’re bringing back a timeless classic: the James Nord solo show! James talks through how to approach difficult social and political times while juggling Q4 content deadlines, as well an emerging trend we’re seeing in our most successful sponsored content.1:46 Election Day thoughts5:51 Different sponsored content formulas for success9:13 Borrow successful content formats from other categoriesFollow Fohr on instagram: https://www.instagram.com/fohr.co/Follow James on instagram: https://www.instagram.com/jamesnord/Subscribe to Fohr newsletters: https://www.fohr.co/#news...2024-11-0511 min

Negronis with NordA Conversation with Sol Betesh: Co-Founder and CEO of Fallen MediaWelcome to Negronis with Nord! This week, I sat down with the Co-Founder & CEO of Fallen Media, Sol Betesh, to discuss the future of media on our phones. From Fallen Media’s start a meme company with their very own “meme team” to their direct role in the New York City creator renaissance- we cover it all.Follow Sol on Instagram: https://www.instagram.com/solbetesh/Follow Fallen Media on Instagram: https://www.instagram.com/fallenmedia/Follow Fohr on instagram: https://www.instagram.com/fohr.co/Follow James on instagram: https://www.instagram.com/jamesnord/Su...2024-10-2933 min

Watt ’n’ Schnack - ein Podcast Format von Mein Inselradio FöhrWatt 'n' Schnack #15: Tante RenateHeute erwartet dich eine ganz besondere Runde bei Watt ’n’ Schnack! Zu Gast sind diesmal Renate Sieck (vielen besser bekannt als „Tante Renate“), Kai Becker und Alexander Lüders. Anstelle von Jochen Gemeinhardt führt dich heute neben Stefan Gaul mal Ann-Kathrin Meyerhof durch die Folge. Der heutige Schnack gewährt dir nicht nur einen spannenden Einblick in die Geschichte des Sperrgutbasars und seine Bedeutung für die Kreislaufwirtschaft auf Föhr – sie ist auch eine Herzensangelegenheit: Wir möchten Tante Renate für ihren unermüdlichen Einsatz danken. Nach über 30 Jahren voller Engagement verabschieden wir sie in den wohlverdienten (Un...2024-10-2645 min

Negronis with NordA Conversation with Steffi Cao: Internet and Culture WriterWelcome to Negronis with Nord!This week, I sat down with internet and culture writer, Steffi Cao, to discuss five recent topics and trends we’ve been noticing. From the questionable relevance of Fashion Week to influencers’ pressure to endorse during the election to the increased obsession with plastic surgery - we cover it all.Follow Steffi on Instagram: https://www.instagram.com/stefficao/?hl=enSubscribe to Steffi's Substack: https://stefficao.substack.comTo follow Fohr on instagram click HERETo follow James on instagram click HERESubscribe to Fohr newsletters HERE 2024-10-1532 min

Negronis with NordGreen Screen Videos; The Likelihood of Virality; Timidity in Content CreationWelcome to Negronis with Nord. This week we’re bringing back a timeless classic: the James Nord solo show! James brings some boots on the ground insight from the Fohr instagram account and what he learned about timidity in content creation.0:00 Introduction0:28 Get your copy of The Almanac of Influence0:57 Being Timid in Content Creation1:48 How frequently are influencer’s content getting 2x the views of their following?2:29 James’ first green screen 5:47 POV is key7:19 Optimize for conversation in your comments section8:52 Non-Alcoholic negroni taste test9:53 Buy James’ car!!!...2024-10-0110 min

Negronis with NordA conversation with Casey Lewis: Writer, Trend Analyst, and Youth Culture ExpertWelcome to Negronis with Nord! This week, Casey Lewis joins us – Her Substack, Afterschool, analyses youth culture trends and has become a north star for how we think about marketing to Gen Z. We discuss her fascination with youth culture, the difference between memes and trends, and how to navigate the ever-changing internet.Subscribe to Casey’s Substack: https://afterschool.substack.com/Follow Casey on Instagram: https://www.instagram.com/caseymorrowlewis/?hl=enFollow Casey on TikTok: https://www.tiktok.com/@caseymorrowlewisThis episode includes:0:00 Introduction2:51 What is it that has you dedicat...2024-09-041h 16

Watt ’n’ Schnack - ein Podcast Format von Mein Inselradio FöhrWatt 'n' Schnack #13: Starke InselfrauenIn der neuesten Folge von Watt ´n´ Schnack haben sich unsere Stammbesetzung Jochen Gemeinhardt und Stefan Gaul mit zwei ganz besonderen Gästen zusammengesetzt: Silke Ketels von den Föhrer Landfrauen und Simone Welzien vom Verein Föhr erLesen. Sie plaudern über die bevorstehende Veranstaltungsreihe „Föhr erLesen“ und geben spannende Einblicke in die Arbeit der Föhrer Landfrauen. Was erwartet uns in den nächsten Wochen? Und wer sind die Föhrer Landfrauen eigentlich? Das und mehr erfahrt ihr in dieser packenden Podcastfolge. Habt ihr Fragen oder Themenwünsche für zukünftige Folgen? Las...2024-08-3128 min

Watt ’n’ Schnack - ein Podcast Format von Mein Inselradio FöhrWatt 'n' Schnack #11: Feldstraße 36Heute erkundet Stefan Gaul, begleitet von Jochen Gemeinhardt, das Bürogebäude der Föhr Tourismus GmbH in der Feldstraße 36. In der 11. Folge von Watt 'n' Schnack führen die beiden spannende Gespräche mit den verschiedenen Mitarbeitern und Abteilungen. Freut euch auf einen kurzen Einblick in die vielfältigen Arbeitsbereiche und blickt hinter die Kulissen der FTG. Wer noch mehr über die einzelnen Abteilungen wissen möchte, findet auf unserer Webseite die "InsideTour" mit unserer ehemaligen Praktikantin Alex: https://www.foehr.de/insidetour Habt ihr Fragen oder Themenwünsche für zukünftige F...2024-07-0144 min

Watt ’n’ Schnack - ein Podcast Format von Mein Inselradio FöhrWatt 'n' Schnack #10: Neue Inselgeschäfte10 Monate, 10. Folge Watt 'n' Schnack - Wie die Zeit vergeht! Wir sind immer auf der Suche nach spannenden Themen rund um die schöne Insel Föhr und haben wieder tolle Gäste für euch! In unserer kleinen Jubiläumsfolge begrüßen wir Sintje Lorenzen von "Studio Sintje", Madita Jensen & Niklas Schink von "WoMen" und Veli Karatas vom neuen "Wyker Heimathafen". Zusammen mit Jochen Gemeinhardt und Stefan vom Inselradio Föhr sprechen sie über ihre neuen Läden und ihre erste anstehende Saison. Wir sind schon sehr gespannt auf die Einblicke! Also schnappt euch eure Kopfhö...2024-05-2539 min

Watt ’n’ Schnack - ein Podcast Format von Mein Inselradio FöhrWatt 'n' Schnack #9: AQUAMARIN & Heavy MetalIn unserer neunten Folge haben Jochen Gemeinhardt und Stefan Gaul ein echtes Highlight für euch: Sie plaudern mit Hassan, dem neuen Betreiber des AQUAMARIN und sprechen mit spontanen Gästen vor Ort, die das einzigartige Ambiente in vollen Zügen genießen. Und als wäre das noch nicht genug, kommt auch Roberto Caso zu Wort und freut sich schon auf das kommende SUNSET BASH! Jetzt reinhören in die neue Folge von Watt 'n' Schnack. Außerdem haben wir heute wieder ein Gewinnspiel für euch! Beantwortet einfach folgende Frage in den Kommentaren auf Face...2024-04-2727 min

Watt ’n’ Schnack - ein Podcast Format von Mein Inselradio FöhrWatt 'n' Schnack #8: Hebammen auf FöhrIn der achten Folge haben wir wieder einmal ganz besondere Gäste eingeladen. Geschäftsführer Jochen Gemeinhardt von der FTG und Stefan Gaul vom Inselradio freuen sich, heute die beiden Hebammen von Föhr, Kirsten Rickmers und Kerstin Lauterberg, begrüßen zu dürfen. Wir tauchen ein in ihre Welt und sprechen mit den beiden über den Beruf der Hebamme. Außerdem berichten sie von ihren Erfahrungen und Wünschen. Jetzt reinhören in die neue Folge von Watt 'n' Schnack. Du hast Fragen, Anregungen oder Wünsche? Schicke uns einfach eine...2024-03-3035 min

Watt ’n’ Schnack - ein Podcast Format von Mein Inselradio FöhrWatt 'n' Schnack #7: Regionale ProdukteDie siebte Folge von Watt 'n' Schnack ist endlich da und wir widmen uns einem ganz besonderen Thema: Regionale Produkte der Insel! Zu Gast sind Jan Robert Hinrichsen von Hinrichsens Farm, Christian Roeloffs vom Weingut Waalem und Volker Martens vom Biar Brauhüs. Und natürlich dürfen Stefan vom Inselradio Föhr und Jochen Gemeinhardt, Geschäftsführer der FTG, nicht fehlen! Ein spannender Schnack erwartet euch, in dem wir die Geschichte hinter jedem Produkt und die Leidenschaft seiner Produzenten erkunden. Heute haben wir sogar ein Gewinnspiel für euch! Beantwortet einfach die gestellte Frage i...2024-02-2423 min

Watt ’n’ Schnack - ein Podcast Format von Mein Inselradio FöhrWatt 'n' Schnack #5: Jahreswechsel auf FöhrIn der letzten Ausgabe von Watt ’n’ Schnack 2023 haben wir Udo Höfer (Polizeichef von Föhr), Uwe Stammer (@schwimmen_mit_uwe) und Roberto Caso (Veranstaltungsleiter der FTG) zu Gast! Zusammen mit Jochen Gemeinhardt und Stefan vom Inselradio plaudern sie über alles, was den bevorstehenden Jahreswechsel betrifft. Veranstaltungen, Traditionen und lokale Bräuche - diese und weitere Themen stehen auf dem Programm. Nichts wie rein in die neue Folge von Watt ’n’ Schnack! Alle Infos zu Watt ’n’ Schnack gibt es unter https://www.foehr.de/watt-n-schnack. Du hast Fragen, Anregungen oder Wünsche? ...2023-12-3021 min

Watt ’n’ Schnack - ein Podcast Format von Mein Inselradio FöhrWatt 'n' Schnack #3: FTG InsideSpannender Besuch im Watt ’n’ Schnack Podcast! In unserer neuesten Folge begrüßen wir zwei ganz besondere Gäste: Nieblums Bürgermeister Boy Rethwisch und Aufsichtsratsvorsitzender Volker Stoffel. Gemeinsam setzen sie sich mit Jochen Gemeinhardt und Stefan an den Podcast-Tisch. Ihr erfahrt alles über die faszinierenden Strukturen der Föhr Tourismus GmbH aus erster Hand. Wie werden Entscheidungen getroffen? Was sind die Ziele und Visionen? Diese und viele weitere Fragen werden in der heutigen Folge beleuchtet. Doch das ist nicht alles! Wir möchten, dass ihr Boy Rethwisch und Volker Stoffel etwas näher kennenlernt. Welche Gesch...2023-10-2826 min

Negronis with NordWhat Influencers & Brands Can Learn from the Shein Influencer Trip - Ep. 64In this episode of Negronis with Nord, James talks about the Shein influencer trip controversy (#sheinontheroad) and stresses the importance of charging appropriate fees; using precise language in contracts; endorsing brands that align with your values (especially when working with controversial brands); calculating reach percentages on TikTok & Instagram; & more. How to Avoid a Bad Trip Guide ✈️: https://www.fohr.co/campaigns/how-to-avoid-a-bad-influencer-trip?utm_source=youtube&utm_medium=social&utm_term=organic&utm_campaign=leads-all-PDF-download-NwN-Ep64-Badtrip-pdf-download-youtube 📲 Shein on the Road - Fohr Blog: https://www.fohr.co/blog/shein-on-the-road-lessons-for-brands-influencers-everyone-else?utm_source=youtube&utm_medium=social&utm_term=organic...2023-07-0509 min

Negronis with NordHabits of Easy-to-Work-with Creators, Reels vs. Photo Deliverables, & Get to Know Fohr - Ep. 63Welcome to Negronis with Nord. In this episode, we cover Fohr’s recent Dad influencer article in the New York Times; our top habits of easy-to-work-with creators; the power of a quick email response; if brands prefer IG Reels vs. static photos, and more.⭐️ NYTimes: https://www.nytimes.com/2023/06/13/style/dad-influencers.html?mc_cid=5a48a977cc&mc_eid=56c25abfd2📲 IG Best Practices: https://www.fohr.co/blog/influencer-marketing-best-practices-8-tips-for-instagram-stories?utm_source=youtube&utm_medium=social&utm_term=organic&utm_campaign=leads-all-insights-ep63-june28-igbestpractices-yt-description🎙️WCBSAM - Newsline: https://www.audacy.com/podcast/wcbsam-on-demand-ffbd1/episodes/newsl...2023-06-2813 min

Negronis with NordHow Brands Choose Their Influencers - Ep. 60In this episode of Negronis with Nord, James discusses what goes into the influencer selection process — including brand fit, strategy, target audience, knowing what goes into influencer selection, and how can creators increase their chances of being selected. Through the Fohr platform, we filter influencers based on criteria like follower count, location, brand mentions, and statistics from your content. To check out your stats - Create or login to your Fohr account: https://app.fohr.co/log-in 2023-05-2415 min

Negronis with NordSocial media & social justice, monetizing content, insights on the Nord Negroni - Episode 8This week's episode kicks off with our Post of the Week from @guiltyofglitz_. We loved her creativity, artistry and ability to create an ad that was both on brand for her and a great product placement. James dives into questions starting with an easy (but extremely important) one on his preferred ingredients for a Negroni. If you watched the show when it was * ***** **** ***** you know that this will always be an important topic. Next we dive into sponsored content in the age of social justice with an excerpt from the Fohr advisory board, how to creatively monetize your...2020-09-0916 min

Negronis with NordStrategic partnerships, education in the feed, and an intentional industry - Episode 6Fohrcast is back and it has a brand new element: sponsored post of the week. Each week, James will be breaking down a piece of sponsored content that really hits the mark, and explaining why it works so well. DM him at @jamesnord to submit posts for review! Of course, we also dive into questions. First, where do you draw the line with a brand that doesn't seem to be offering any more paid gigs? Second, what advice would you give to people trying to produce educational content on IG? And finally, how do you think 2020 has made...2020-08-2510 min

Negronis with NordGifting and ghosting, goal setting and a TikTok acquisition - Episode 4This week’s episode of #Fohrcast is chock-full of advice and industry updates. Firstly, let’s talk about email etiquette. If a brand ghosts you after inviting you to participate in a gifting campaign, what’s the appropriate protocol for following up and staying on their radar? Second, what’s the secret to balancing being an influencer with having a full time job? Pro-tip: it’s all about setting your own unique goals. Lastly, what in the world is happening with TikTok? What would an American acquisition of the ByteDance-owned company mean for the app, and the future of the int...2020-08-1112 min

Negronis with NordIn Conversation with Brittany Hennessy - Episode 2Our second episode of Fohrcast is a special one, to say the least. This week, James is in conversation with industry-renowned Brittany Hennessy of Carbon August. As we mentioned in our last post, you may know her as the author of a book that changed your career as an influencer, but today we get to introduce her as Fohr’s newest partner. Brittany will be leading Fohr’s community and education efforts moving forward and will be moderating the Fohr Community Facebook group to amplify the voices of our influencer community. The episode is a breath of fresh air, and we a...2020-07-2748 min

Negronis with NordThe Next Ninety with Matt TaylorThe Next Ninety is Fohr's newest mini podcast, a sub-series of #ADrinkWithJames. In this series, Fohr CEO James Nord interviews thought leaders across all industries on "the next 90" days ahead (and the future in general), with specific regard to the world's next phase and how business and consumers will adapt. In this inaugural episode of the Next Ninety, James is in conversation with Tracksmith Founder and CEO, Matt Taylor. Together the duo speaks about what marketing is going to look like over the next few months, the future of Tracksmith as a brand and the future of retail at large...2020-05-2826 min

Fohr GroundGoing above and beyond with Grace Murray - Episode 59This week’s episode of #FohrGround features one of our very own - Fohr’s VP of Strategy, Grace Murray. Grace has been at Fohr for 7 years, and has worked mainly in sales up until this year when she transitioned into strategy. Tune in to hear Grace share her insights with us on brand strategy, influencer strategy and how those things have shifted over time and adjusted to this new reality that we are living in today. The episode also hones in on the industry shift from an influencer mindset to an ambassador mindset, prioritizing authentic content and long...2020-04-171h 01

Negronis with NordFohr Free, and other updates - Episode 193This week’s episode of #ADrinkWithJames kicks off with a very special announcement that we pushed live on April 2: We made Fohr free, for a month. To learn more, head to https://blog.fohr.co/post/2020/4/2/free-month We are committed to doing what we can in these unprecedented times, and hope this helps as a start. In this episode we continue to answer the questions that we’ve been receiving around Influence in the time of COVID-19. Some of the topics discussed this week include: extending deadlines and receiving payment, focusing on communities versus partnerships, and the future of i...2020-04-0611 min

Negronis with NordStrategies for dealing with COVID-19 - Episode 191Coming to you live from FL, Fohr CEO James Nord answers the questions that you’ve sent us regarding influence in the time of COVID-19. Should influencers be doing things to help small businesses? Absolutely. Should you be adjusting your rates accordingly given the economic fluctuations? 100%.2020-03-2314 min

Fohr Ground#SephoraSquad 2020 - Episode 55This week’s #FohrGround featured three very special guests from the Fohr family. They’re also the dream team behind the magic that is #SephoraSquad. In honor of #SephoraSquad’s one year anniversary and the opening of 2020 applications this month, Jillian Netzel, Emma Gonzalez and Suzannah Tarkington share the story of how #SephoraSquad started, what sets it apart from other influencer marketing partnerships and what the future looks like for 2020-2021. #SephoraSquad has provided a platform for influencers with followings of all sizes, who truly live and breathe Sephora’s brand and may not have been given th...2020-03-1456 min

Negronis with NordSpecial Report COVID-19 - Episode 190We interrupt our regularly scheduled programming to bring you a special report of #ADrinkWithJames. In this episode Fohr CEO James Nord addresses something that is on all of our minds: the myriad of changes to come from COVID-19 and the general reaction to it. There’s a good chance that the spend on influencer marketing in particular could increase, while budgets at large decline. Photo shoots and content capture will become more difficult with people staying home; brand and press trips are likely to decrease. Mistakes will seem more egregious and it is more important than ever to remain authentic in...2020-03-1315 min

Negronis with NordEverything You Need to Know About Instagram Stories - Episode 188Instagram stories: How important are they, really? How often should you post them? As an influencer, how much should your sponsored stories tie into your personal brand? This week’s episode answers all of those questions and features Fohr’s VP of Strategy, Grace Murray.2020-03-0338 min

Negronis with NordVine returns as Byte, how to use micro influencers, and WOW at work - A Drink with James Episode 185In this episode of A Drink with James, our CEO James Nord give us his hot take on the new Byte app. He also talks to us about how we at Fohr think about using micro-influencers and finally, how to stand out in a professional setting.2020-02-1020 min

Fohr GroundDiscussing influencer trends with Sydney Fazende from Laforce - Episode 50We’re big fans of this week’s Fohr Ground guest, Sydney Fazende, here at Fohr. She’s currently a vice president of Digital at Laforce, one of the top agencies in town. Longtime fans of A Drink with James will know that we had her on the show a few years back. Spoiler alert—the industry is very much different since then, so we decided to have her on Fohr Ground and pick up where we left off a few years ago.2020-02-071h 01

Negronis with NordLooking ahead to 2020, Manifesting growth, Year-long partnerships - Episode 181In this episode of A Drink with James, Fohr CEO James Nord looks back on 2019 before looking ahead to 2020, posting year in reviews, how to get a big growth year, and data privacy.2020-01-1425 min

Negronis with NordA Conversation with Danielle Bernstein (@weworewhat) - A Drink with James Episode 180OG influencer Danielle Bernstein of WeWoreWhat needs no introduction. In Episode 180 of A Drink With James, she sits down with Fohr CEO James Nord to discuss taking risks, what people get wrong about her, and building her tech company, Moe.2020-01-0729 min

Negronis with NordReflections on the decade, the relevance of blogs, and talking politics with @thereclaimed - A Drink with James Episode 179It’s here, the final Drink with James of the year (and the decade)! Fohr CEO James Nord talks about the main thing you should be focused on next year, how can we push influencers to create content in a way that is driving people through to action, the power of blogs, and how the media landscape is undergone a dramatic shift. James is also joined by Whitney Alese (@thereclaimed) to talk about how you could make strides to start talking about politics (and how to make an impact) on your feed. ⁠⁠A big THANK YOU goes out to eve...2019-12-2337 min

Negronis with NordHoliday partnerships, Working with experts, Influencers speaking on politics - A Drink with James Episode 177In a Drink with James Episode 177, Fohr CEO James Nord introduces our “State of Instagram Influencer Marketing 2020” report, the first report of it’s kind. He also speaks on how Jess Kirby leveraged Fohr’s testimonial feature to land her a big brand partnership. All this before the actual questions start! He also discusses holiday gifting partnerships, the importance of working with experts, and why influencers should use their platforms to discuss politics.2019-12-1022 min

Negronis with NordTen Ways to Ace Your Next Brand Partnership - A Drink With James Episode 176Fohr CEO James Nord shakes it up by breaking down the ten best ways to absolutely ace your next brand partnership. You don’t want to miss this.2019-12-0319 min

Negronis with NordBusiness owners, Automation, In-feed post frequency and growth - A Drink With James Episode 175On episode 175 of A Drink With James, Fohr CEO James Nord shares his thoughts on influencers as small business owners, automating influencer marketing, in-feed post frequency and the relationship between post frequency and growth.2019-11-2521 min

Negronis with NordValidating through gifting, Throwing public shade, Blogger advice - A Drink with James Episode 174In this week’s episode, Fohr CEO James Nord shares his thoughts on gifting campaigns, throwing shade at brands on social, and addresses an article giving advice for fashion bloggers.2019-11-1928 min

Negronis with NordA conversation with Mekanism CEO Jason Harris - Episode 173In this special episode, Fohr CEO James Nord sits down with Jason Harris, president and CEO of Mekanism, a creative agency based in San Francisco. From his book, The Soulful Art of Persuasion, Jason shares the four principles of building trust: originality, generosity, empathy, and soulfulness. Influencers, you might want to take some notes. The two also chat about where hard work ends and talent begins, the importance of giving back, and marketing lessons influencers should take to their accounts.2019-11-1154 min

Negronis with NordGetting started on TikTok, Future of Influencer Marketing, Unboxing - A Drink with James Episode 172This episode of A Drink with James has it all! Fohr CEO James Nord is joined by Krista Roberson to discuss how she got her start on Tiktok and her advice to influencers who are looking to start an account. He also gives his best practices on how influencer's should be doing unboxing videos, Finally, more broadly, he gives some insight on the state of the industry and whether or not he feels influencer marketing is going anywhere.Follow Krista:https://www.instagram.com/kristarobertso/2019-11-0426 min

Negronis with NordFWRD x Givenchy Giveaway, Instagram Reach, Better Engagement Rates - A Drink with James Episode 171Fohr CEO James Nord talks about the FWRD x Givenchy giveaway, how it can affect influencers in general, Instagram reach, and how to get good engagement when you post.2019-10-2814 min

Negronis with NordInflating View Counts, Agents and Managers, Travel Influencers - A Drink with James Episode 170Fohr CEO James Nord explains Facebook's fine for inflating view counts, why it matters, and what influencers should take away. He also talks about the ideal relationship with agents or managers plus the biggest pitfalls of being a travel influencer.2019-10-2120 min

Negronis with NordInstagram App Updates, Investing in Digital Products, Brand Roles - A Drink with James Episode 169Fohr CEO James Nord talks about Instagram’s latest updates (even those rumored to be released) and the role brands should play in shaping an influencer’s content. Fashion influencer @tezza sits down to discuss her app and the rising trend of influencers releasing digital vs. physical products.2019-10-1432 min

Negronis with Nord“Perfect Photos”, Hiding Likes, Sponsored vs. Organic Endorsements - A Drink with James Episode 168This week, Fohr CEO James Nord talks about Instagram's impact in pushing us to find the "perfect photo" and how every platform seems to be hiding likes now. He also shares his thoughts on the age-old influencer adage: "Not sponsored—I just love it."2019-10-0715 min

Negronis with NordImpact of Hiding Likes, Best Influencer Qualities, Brand Harassment - A Drink with James Episode 167Fohr CEO James Nord delves into the results of Instagram hiding likes in Australia, what we at Fohr look for in a good influencer partner, and what to do if you feel harassed by a brand. He also recaps some of the insight he heard from a recent talk at Facebook HQ.2019-09-3025 min

Negronis with NordOn the Streets of NYFW, Influencer Responsibility, Swipe Up Feature - A Drink with James Episode 166Fohr CEO James Nord discusses knockoff products, renewing your passion, and the swipe up feature. Bonus segment: Fohr Marketing Director Tim Jeffreys takes to the streets to interview the people of NYFW.2019-09-2423 min

Negronis with NordA Conversation with Casey “Quigley” Goode - A Drink with James Episode 165For this special episode, Fohr CEO James Nord is joined by LA-based content creator Casey “Quigley” Goode of @officiallyquigley. Their conversation covers many topics—from the details of content creation to the big picture of adding value to the influencer space.2019-09-1752 min

Negronis with NordNYFW Engagement Rates, Facebook Conspiracy Theory, Kacey Musgraves - A Drink with James Episode 164Fohr CEO James Nord shares the insights we found on engagement rates during NYFW. He also addresses a popular Facebook conspiracy and what we can learn from Kacey Musgraves’s small business endorsement on Instagram. We also circle back on the fried chicken sandwich debate with special guest Brittany B.2019-09-0931 min

Negronis with NordFried Chicken Sandwiches, Holiday Planning, Remotely Covering NYFW - A Drink with James Episode 163Fohr CEO James Nord discusses fried chicken sandwiches and what we can learn from other Internet phenomena, cutting to a conversation with Grace Atwood who recently went viral with a $30 Amazon nightgown. James also shares how you can be proactive and start planning your holiday content, plus how influencers outside of New York can approach NYFW.2019-09-0336 min

Negronis with NordBONUS: A Drink with James Live at Fohr U 8/28Fohr CEO James Nord moderates a session on the most popular topics from our show. Think questions on brand partnerships, content creation, and much more. Caitlyn Warakomski, Vic Styles, and Drew Jessup share their insights and advice as full-time influencers.2019-09-031h 02

Negronis with NordUsing Your Platform for Good, Seeking Mentorship, Engagement Rates - A Drink with James Episode 162Fohr CEO James Nord reflects on the recent trip he and three content creators took with Concern Worldwide to Bangladesh. He also answers questions on seeking mentorship from talent managers and on our post about engagement rates.2019-08-2626 min

Negronis with NordUnsolicited Gifting, Image Permissions, Tumblr Acquisition - A Drink with James Episode 161Fohr CEO James Nord kicks off the episode with a few words on NYFW coming up next month. He discusses how influencers should handle unsolicited gifting and what to do if a brand uses your image without permission. Finally, with Tumblr being acquired for the second time, he gives his thoughts on the news.2019-08-1927 min

Negronis with NordReposting Instagram Stories, Fohr Influencer Profiles, Usage Rights - A Drink with James Episode 159Fohr CEO James Nord shows us how to repost Instagram Stories that give value to audiences, what you can do to update your Fohr influencer profile, and how you should think about photo usage rights.2019-08-0522 min

Negronis with NordInstagram Saves as a Metric, Editorial Content, Hiding Likes - A Drink with James Episode 158Fohr CEO James Nord discusses how to use Instagram Saves as a performance metric. He also gives his thoughts on editorial content and revisits the topic of Instagram hiding Like counts.2019-07-2926 min

Negronis with NordPre-launch hype, anti-bullying on Instagram, NYT article - A Drink with James Episode 157In A Drink with James episode 157, Fohr CEO James Nord discusses ways you can hype up a product launch (even if you can’t post beforehand). He also gives his thoughts on Instagram’s new anti-bullying features and on Kevin Roose’s New York Times article about influencers.2019-07-2230 min

Negronis with NordThe Importance of Stories and Storytelling - A Drink with James Episode 155In this special episode of A Drink with James, Fohr CEO James Nord gives his thoughts on all aspects of storytelling. Taken from key excerpts from his keynote at Fohr's recent brand conference, James goes in-depth on three different points regarding stoytelling—why should you care about storytelling, how to approach telling stories, and how does this play out in a sponsored post.2019-07-0824 min

Negronis with NordViral Instagram proposal, pitching to brands, ads on explore tab - A Drink with James Episode 154Fohr CEO James Nord gives tips on retaining your audience and how you should proactively pitch brands. He also discusses @fashionambitionist’s viral Instagram proposal and Instagram’s new Explore page ads.2019-07-0223 min

Negronis with NordA Conversation with Patrick Janelle (@aguynamedpatrick) - A Drink with James Episode 153In this very honest and real conversation, Fohr CEO James Nord is joined by Patrick Janelle and they have a very candid conversation about many things including the Instagram algorithm, why (and how) Patrick's getting into YouTube, how he is planning for life outside of Instagram, and much more. This conversation pairs nicely with their first conversation, which we would recommend you listen to get a better sense of Patrick's background and history.2019-06-2555 min

Negronis with NordResponding to all DMs, Creator profile switch, Bilingual content - A Drink with James Episode 152In Episode 152, Fohr CEO James Nord gives his thoughts on whether (and how) you should be responding to every direct message, should you be switching to the new creator profiles, and how we are working with influencers who have bilingual content.2019-06-1719 min

Negronis with NordJoining Fohr Card Putting Out Video Content Hiring PR Agencies - A Drink with James Episode 17In Episode 17 of A Drink with James, James Nord talks about whether or not you should hire a PR agency, when the best time to join Fohr Card is, and when you should start putting out videos content.2019-06-1410 min

Negronis with NordA Conversation with Taylor Lorenz (@taylorlorenz) - A Drink with James Episode 151In episode 151 of A Drink with James, Fohr CEO James Nord sits down with Taylor Lorenz, Staff Writer at The Atlantic. For the past few months, she’s become one of the go-to reporters covering the influencer space and online youth culture. It may come as a surprise to learn she’s been writing full-time for just for two years. From Tumblr to TikTok, she discusses her thoughts and predictions on social media, her advice to influencers, and much more.2019-06-111h 02

Negronis with NordConverting Posts to Sales, Instagram Shopping, Designing Products - A Drink with James Episode 150In Episode 150 of A Drink with James, Fohr CEO gives his thoughts on two very different results for two influencers who created and sold their own products, he gives his thoughts on Instagram's latest shopping feature, and he discusses how to maintain authenticity while trying to sell products.2019-06-0331 min

Negronis with NordEverything you need to know about gifting campaigns start to finish - A Drink with James Episode 149We’ve been getting a lot of questions about gifting, both from brands and influencers, so we decided to make an entire episode around it. Fohr CEO James Nord discusses the relevance and importance of doing them, to actually the ins and outs of executing on them from start to finish. In today’s environment, we’ve found influencers are far too often too quick to turn down a gifting campaign, James makes a case for them in this episode.2019-05-2821 min

Negronis with NordA Conversation with Grace Atwood (@graceatwood) - A Drink with James Episode 148In Episode 148 of A Drink with James, Fohr CEO James Nord sits down with Grace Atwood, the founder, and voice behind The Stripe. Grace's position is the market is quite unique. It's hard to believe, but her Instagram isn't her top priority, behind her blog and podcast. She talks about that dichotomy, in addition to how she got started in this business, the ins, and outs of how she works with brands, and much more!2019-05-201h 09

Negronis with NordInstagram removes likes in Canada, Staying Relevant, Stealing Ideas - A Drink with James Episode 147Fohr CEO James Nord gives his thoughts on Instagram testing out the removal of likes on posts in Canada, how to stay relevant as tastes change, and he gives his thoughts on how to deal with people who rip off your ideas without crediting.2019-05-0622 min

Negronis with NordHiding Like Counts, Younger Instagram Users, IGTV Metrics - A Drink with James Episode 146Fohr CEO James Nord gives his opinions on the possibility of Instagram hiding like counts, the implications of younger Instagram users purging their followers, and what IGTV metrics you should focus on.2019-04-3023 min

Negronis with NordA Conversation with Chloe Morello (@chloemorello) - A Drink with James Episode 145Fohr CEO James Nord sits down in Los Angeles with Australian Youtuber and content creator Chloe Morello. They have a wide-ranging conversation about Chloe's recent move to Los Angeles, how she is thinking about Instagram and YouTube (and how that's changed over the years), what she's doing to take the content to the next level, and much more more.2019-04-2351 min

Negronis with NordA Drink with James Episode 144In Episode 144 of A Drink with James, Fohr CEO James Nord gives his thoughts on why he thinks there is so much anger towards influencers as a career, how to communicate organic posts in a real way an effective way, and how to get the most out of brand blogger meetings.2019-04-1523 min

Negronis with NordA Drink with James Episode 142In Episode 142 of A Drink with James, Fohr CEO James Nord talks about how we at Fohr are using saves as a "super like" metric, how to stay on a brands radar even if you aren't currently in a brand partnership with them, and he gives some overall negotiation tips.2019-04-0219 min

Negronis with NordA Drink with James Episode 141In Episode 141 of A Drink with James, Fohr CEO James Nord gives his best practices for responding to DMs (both influencers and brands), when and how to overdeliver assets for campaigns, and what his opinions are surrounding swearing on social.2019-03-2521 min

Negronis with NordA Drink with James Episode 140In Episode 140 of A Drink with James, Fohr CEO James Nord gives his thoughts on best practices on maximizing the quality of your sponsored Instagram Stories, he gives some advice for niche influencers (and non-niche influencers), and he shares how to ensure that you are building on your brand relationships even if you are represented by management.2019-03-1821 min

Negronis with NordA Drink with James Episode 139In Episode 139, Fohr CEO James Nord gives his thoughts on how to find the right balance between not sharing enough and sharing too much on Instagram stories, how to grow when you feel like you're just not getting seen, and whether he thinks brands will ever hire in-house groups to create content.2019-03-1121 min

Negronis with NordA Drink with James Episode 138In Episode 138 of A Drink with James, Fohr CEO James Nord gives his thoughts on how you can optimize your sponsored Instagram Stories, he follows up on the difference between letting your passion dictate your content (not your engagement rates), and he touches on the importance of blog SEO.2019-03-0418 min

Negronis with NordA Drink with James Episode 137In Episode 137 of A Drink with James, Fohr CEO James Nord is joined by the dynamic duo behind Gal Meets Glam, Julia Engel and Thomas Berolzheimer. The conversation goes over so many topics: from Julia and Thomas's start to growing Gal Meets Glam to over one million, to concept and creation of their own collection. It's easy to see how they became as successful as they are, as they wear their passion on their sleeve. This quickly became one of our best conversations ever. We cut them off at just over an hour, and we know they could...2019-02-251h 10

Negronis with NordA Drink with James Episode 136In Episode 136 of A Drink with James, filmed at Center Bar in Columbus Circle, Fohr CEO James Nord gives his opinion on the single most important KPI when it comes to influencer marketing, he gives advice for someone hesitant to be vulnerable on Instagram, and he gives his opinion on fake sponsored posts.2019-02-1817 min

Fohr GroundMarcel Floruss (One Dapper Street) - Episode 5In episode 5 of Fohr Ground, Fohr Marketing Director + host Tim Jeffreys sits down with menswear influencer Marcel Floruss. They discuss everything from growing a following on YouTube to the meaning of creativity.2019-02-1557 min

Negronis with NordA Drink with James Episode 135In A Drink with James Episode 135, Fohr CEO James Nord gives his thoughts on whether or not there are peaks for influencers, how to find a balance between types of content that you are posting, and he gives his opinion on how he sees artificial intelligence playing into influencers in the future.2019-02-1121 min

Negronis with NordA Drink with James Episode 134In Episode 134 of A Drink with James, Fohr CEO James Nord gives some insightful information about how to find inspiration, he gives his best pitching tips, and he gives his opinion on "filler" content on Instagram.2019-02-0427 min

Negronis with NordA Drink with James Episode 133In Episode 133 of A Drink with James, Fohr CEO James Nord gives his thoughts about the Fyre Festival Documentary and its implications on influencers, he discusses if it's possible to maintain privacy while being an influencer, and he gives his thoughts on how to understand user behavior to help inform decisions.2019-01-2822 min

Fohr GroundDanielle Bernstein (We Wore What) - Episode 2In the second episode of Fohr Ground, our host Tim Jeffreys talks to Danielle Bernstein, entrepreneur and blogger behind @weworewhat. Fohr Brand Communications Manager Stephanie Rubin joins the conversation as one of Danielle's longtime friends.They discuss Danielle's recent milestone of hitting 2 million Instagram followers, how she began blogging and (eventually) fashion designing, and how she manages to unwind in between her many projects.In addition to her blog, Danielle is the powerhouse behind the fashion brand Second Skin Overalls and We Wore What Swim collection for Onia. At 26, she made it on Forbes 30 Under 30.2019-01-2550 min

Negronis with NordA Drink with James Episode 132In A Drink with James Episode 132, Fohr CEO James Nord gives his thoughts on how to figure out if it's time to move on from being an influencer, he gives his opinion on who he thinks the brand leaders are in the space, and he gives his thoughts on the best way to make initial contact with brands.2019-01-2227 min

Fohr GroundJames Nord (Fohr) - Episode 1James Nord, CEO of Fohr, host of A Drink with James, and general bon vivant is our guest in the inaugural episode of Fohr Ground.2019-01-171h 39

Negronis with NordA Drink with James Episode 131In episode 131 of A Drink With James, Fohr CEO James Nord discusses the right time to start a YouTube channel and how social media has impacted society. He also talks about following and unfollowing as a method of growth (spoiler: it doesn’t work).2019-01-1418 min

Negronis with NordA Drink with James Episode 123In Episode 123 of A Drink with James, Fohr CEO James Nord (dressed up as author F. Scott Fitzgerald for Halloween) gives his thoughts on "new" influencers breaking into the scene, improving your reach and getting it verified by Fohr, and the best way to introduce new niches to your feed.2018-11-0515 min

Negronis with NordA Drink with James Episode 121In Episode 121 of A Drink with James, Fohr CEO James Nord shares how influencers are selected for Fohr campaigns, how and when you should be giving insights to your clients after a campaign, and what he thinks about influencers with their own product lines.2018-10-2324 min

Negronis with NordA Drink with James Episode 101In Episode 101 of A Drink with James, Fohr CEO James Nord has a conversation about how to deal with bots potentially ruining your engagement, how to work (and not) work with Fohr, and how to deal with gifted products you don't like.2018-06-0521 min

Negronis with NordA Drink with James Episode 65In Episode 65 of A Drink with James, Fohr Card CEO James Nord talks about growing your Instagram account while having a full-time job, monitoring your demographics, and how to get a Fohr Card Verified Authentic Following.2017-08-2920 min

Negronis with NordA Drink with James - Episode 51In this episode of A Drink with James, Fohr Card CEO James Nord talks about the importance (and gives some tips) of networking, pitching brands for product, and the best practices for updating your Fohr Card profile.2017-06-1511 min

Negronis with NordA Drink with James Episode 50In Episode 50 of A Drink with James, Fohr Card CEO James Nord talks about how influencers can get more work from Fohr Card, what he influencers can be doing a better job of, and how to deal with brands that don't value what influencers are worth.2017-06-1518 min

Negronis with NordA Drink with James Episode 15 - Brands Using Fohr Card Dealing with Cold Leads Staying AuthenticIn Episode 15 of A Drink with James, James Nord talks about how brands use Fohr Card, what to do when a hot lead turns into a cold lead, and how to stay authentic to your followers.2017-06-1410 min

Negronis with NordA Drink with James - Episode 10In A Drink with James Episode 10, Rich Tong (Fohr Card co-founder, Chief Product Officer) joins James Nord to talk about the origins of Fohr Card, Rich debuts a fantastic new Fohr Card feature, and James talks about the difference between brands buying versus influencers selling.2017-06-1410 min