Shows
Marketing Your Wellness BusinessEP 14- How to optimize your website for sales/leadsIn this episode of Marketing Your Wellness Business podcast, I discussed how to optimize your website for sales/leads. Here are some of the points discussed in the episode:Email marketing is the easiest, most profitable form of marketing because you control it.A high-impact credibility booster that many businesses overlook is a homepage video.One of the simplest ways to start building trust today is through content.If you want people to take action when they land on your website or see your emails—whether that’s booking a call, signing up, or making a purchase—you need c...
2025-04-0328 min
Marketing Your Wellness BusinessEP 13- Innocent email marketing mistakes business owners make.In this episode of Marketing Your Wellness Business podcast, I talked about Innocent email marketing mistakes business owners make. Here are some of the points discussed in the episode:Not everyone is the right fit for your list. If you don’t filter your subscribers, you’ll attract people who are unlikely to convert.People connect with people, not just businesses. Sharing personal experiences, travel stories, hobbies, or daily life moments makes your emails more engaging.The more emails you send, the more opportunities you create for sales.A fundamental principle in e...
2025-03-2627 min
Marketing Your Wellness BusinessEP 12- Business lessons from Suits.In this episode of Marketing Your Wellness Business podcast, I discuss business lessons that can be learnt from one of my favourite series "Suits". Here are some of the points discussed in the episode:Nobody likes a show-off. When your email comes off as bragging, people naturally feel hesitant toward you. There’s an inherent distrust of people who boast about their achievements, and that can turn your audience away.Instead of showing off, prove the method you’re using to teach your clients. Focus on understanding your audience, not...
2025-03-1932 min
Marketing Your Wellness BusinessEP 11- How to uncover unused capacity in your business. In this episode of Marketing Your Wellness Business podcast, most of the lessons I discussed how to uncover unused capacity in your business. Check out some of the points I talked about in this episode.Unused capacity exists everywhere. As a business owner, if you have a goal that you want to learn or a particular skill, you want to get better at, then you need to have & utilize every opportunity you can get. Most businesses try to treat all their customers the same.Creating an ecosystem of products such that one product naturally leads to another.If more...
2025-03-0619 min
Marketing Your Wellness BusinessEP 10- NYC law firm bestows some wisdom on us.In this episode of Marketing Your Wellness Business podcast, most of the lessons I discussed are conversations between 3 people in the law firm. Check out some of the points I talked about in this episode.1 - Harvey: The “top dog” lawyer at the firm who gets all the best clients, earns the most and wins the most)2 - Mike: His associate who didn’t go to Law school but lied his way into getting a job as a lawyer (basically Harvey’s mentee)3 - Rachael: A paralegal at the firm and Mike’s office cru...
2025-02-1126 min
Marketing Your Wellness BusinessEP 9- The insanity of social media ads.In this episode of Marketing Your Wellness Business podcast, I talk about running social media ads and it's insanity. Check out some of the points I talked about in this episode.1. If you have a successful business, social media ads can help multiply your results.2. if you’re starting, ads can be risky especially if you don’t have a clear message.3. If you need high sales volumes.4. Ads may not always deliver instant results.5. Social media Ada attract large audiences but may not be serious buyers.6. Alt...
2025-02-0423 min
Marketing Your Wellness BusinessEP 8- 7 Types of Stories You Can Use to Drive SalesIn this episode of Marketing Your Wellness Business podcast, I discuss the 7 types of stories you can use to drive sales. Check out some of the points I talked about in this episode.Personal stories- These are basically stories about yourself or experiences you had with someone or a product.Fictional Story- These are stories that you make up about a person who does something relating to whatever you have to offer. Customer story- Narrating a story from your customer’s perspective or testimonial.Celebrity story- These stories are used when you sell your product or se...
2025-01-2423 min
Marketing Your Wellness BusinessEP 7- How to convert interested prospects into buyers.In this episode of Marketing Your Wellness Business podcast, I discuss how to convert interested prospects into buyers. Check out some of the points I talked about in this episode.The importance of speaking to the right audience.Why some people don’t care deeply enough about the problem you solve—and how to reach those who do.The power of painting a vivid picture of the problem’s extreme consequences.Understanding why people not in the right phase of life won’t buy from you.How to target the right segment of your market—your ideal audi...
2025-01-2111 min
Marketing Your Wellness BusinessEP 6- A fast, free and effective way to build your wellness businessIn this episode of Marketing Your Wellness Business podcast, I discuss a fast, free and effective way to build your wellness business. Here are some of the points I talked about in this episode.How to get the attention of the ideal audience who is willing and eager to spend money on your product/service. The problem with using ads, content, social media or commercials to get new customers for your business.A little-known way to decide which joint-venture partners to reach out to, that almost guarantees you will get a positive response when you reach...
2024-12-2410 min
Marketing Your Wellness BusinessEP 5- How to make prospects fall in love with your sales pitchesIn this episode of Marketing Your Wellness Business podcast, I discuss how you can make prospects fall in love with your sales pitches. Check out some of the points I talked about in this episode.Why good, prospective customers resist your sales emails, ads, landing pages, etc.My advice on how to handle troll comments when (not if), they come your way.When and how to use jokes to increase the effectiveness of your marketing messageHow to ethically lower the guards of your prospects and sell more of your products as a resultsHow to get people look forward...
2024-12-2114 min
Marketing Your Wellness BusinessEP 4 - How to goose up your landing page for maximum sales and profitIn this episode of Marketing Your Wellness Business podcast, I discuss how you can increase your landing page and earn maximum sales & profits. Check out some of the points I talked about in this episode.The simple mistake most business owners make causes their readers to leave their landing page without even getting a chance to buy.A few elements on your website/landing page may be unknowingly causing visitors to leave your page without even getting the chance to buy from you.Why talking about your product on your landing page or website might be...
2024-12-1110 min
Marketing Your Wellness BusinessEP 3 - How to never run out of things to say in your emailsIn this episode of Marketing Your Wellness Business podcast, I discuss how you can never run out of things to write in your emails. Here are some of the points discussed in the episodeWhy being a “good writer” is holding you back from writing consistent, interesting and (most importantly) profitable emails.A simple mindset trick that can dissolve writer's block in less than 10 seconds.How to sneakily “hire” clients to write emails for you without paying a dime! (don’t worry it’s legal).The perfect type of email for whenever you feel lazy or tired (this...
2024-12-1013 min
Marketing Your Wellness BusinessEP 3 - How to never run out of things to say in your emailsIn this episode of the Marketing Your Wellness Business podcast, I discuss how you can never run out of ideas for what to write and how to write your emails. Here are some of the points I discussed in the episode:Why being a “good writer” is holding you back from writing consistent, interesting and (most importantly) profitable emails.A simple mindset trick that can dissolve writer's block in less than 10 seconds.How to sneakily “hire” clients to write emails for you without paying a dime! (don’t worry it’s totally legal).The perfect type of email for whenever...
2024-11-2813 min
Marketing Your Wellness BusinessEP 2- Napoleon Bonaparte's secret for building great health businessesIn this episode of Marketing Your Wellness Business podcast, I discuss a business lesson learned from Napoleon Bonaparte. The main concept is 'dazzle and astonish', which Napoleon used to establish new governments. Here are some of the points discussed in the episode:A simple sentence that helped Napoleon conquer vile nations and kings and how it can help you conquer your competition.The mindset that helped McDonald’s develop an offer that rapidly took over the fast food industry (and blew away the competition) in 2011 and how you can apply it to your health business.How to win ma...
2024-11-0114 min
Marketing Your Wellness BusinessEP 1- How to Write Emails That People Love To Read and Buy FromIn this debut episode, I break down the secrets of email marketing that drive actual results. Here’s a sneak peek of what you’ll learn:Why “giving value” alone won’t guarantee sales—and 5 strategies that will.The #1 thing that turns subscribers off, no matter how great your offer is.What’s wrong with most social media advice out there?The 10-letter word that can drastically boost your email engagement and revenue.Why your emails must provide relief from life’s mundane moments.The “D-word” that makes your emails stand out in the inbox.How conflict can make your emails add...
2024-10-1614 min