Shows
Startup To Scale231. How TÖST Built Smarter Operational SystemsThis episode is sponsored by Cin7 — the operating system for food and beverage brands. Foodbevy listeners get 50% off for 3 months when you sign up. Learn more at cin7.com/foodbevyTÖST went from a simple, elegant idea to a global beverage brand — and the key to their growth wasn’t just demand, but operations. If you’re ready to take control of your COGS and scale with confidence, consider what tools like Cin7 can unlock for your team. Learn more at cin7.com/foodbevy and grab a bottle o...2025-07-0317 min
Startup To Scale225. Accounting for CPG Food and Beverage BrandsAccounting for beverage brands isn’t just about balancing the books — it’s about understanding the unique financial challenges that come with scaling a physical product business. In this episode, I sit down with Jessica Howes, founder of Wizard Accounting, to unpack the essentials of CPG accounting tailored specifically for beverage brands.Jessica shares her insights on how to properly account for co-manufacturer fees like tolling and setup charges, how to calculate true gross margin across channels like retail, DTC, and Amazon, and how to manage inventory — including what to do about spoilage and outdated products...2025-05-2624 min
Startup To Scale219. Behind The Scenes of Coconut Cult’s OperationsToday we’re into the behind-the-scenes journey of taking a beloved cult-favorite product from small-batch to store shelves across the country. I’m joined by the Justin Oleesky, COO of Coconut Cult, a brand that’s made waves in the probiotic space with its ultra-potent coconut yogurt—and a company that’s learned a lot about what it takes to scale into national distribution without losing your mind.We’ll explore the operational challenges that come with growing fast: managing complex retailer requirements, staying resilient through economic uncertainty and tariffs, and keeping logistics on track when your systems star...2025-04-2820 min
Startup To Scale218. Succeeding in Sprouts MarketIn this episode I dive deep into how brands can succeed selling to Sprouts Market, one of the premier national natural channel retailers. I’m joined by Luke Abbott, founder of VDriven, a CPG growth consultancy that works closely with Sprouts.You’ll learn about how to succeed in Sprouts generally and in their innovation set.Want to work with VDriven to launch in Sprouts? E-mail us at grace@foodbevy.com to get an introduction.Startup to Scale is a podcast by Foodbevy, an online community to conn...2025-04-0918 min
Startup To Scale197. Amazon Brand Tailored Promotions and Additional Coupon TargetingDiscover the latest Amazon marketing tools and strategies designed to help your brand thrive this holiday season. In this episode, we explore Amazon Brand Tailored Promotions, a powerful feature that enables you to connect with targeted audiences, including:New Customer Acquisition: Convert customers interested in your brand.Customer Retention: Boost loyalty by engaging existing customers.Re-engagement: Win back lost or churned customers.Cross-sell Opportunities: Promote complementary products to current buyers.Plus, learn about Additional Coupon Targeting options to engage:At-risk customers.Brand cart abandoners (7-day and 90-day).Joining me is Luke Tierney from 2024-11-2715 min
Startup To Scale183. Product Photography: Who, What, and WhyWe take hundreds of photos of our products, but often times we keep coming back to using the same dozen or so. But why do these photos stand out more than others? It’s often because they share a compelling narrative about your brand/products that the others don’t capture. So how do we take more of these effective photos? It starts by understanding the role of each photograph, why you’re taking it, and the point you need it to get across.I talk with Carrington Crothers of Prospect Street Studio to break down h...2024-09-0920 min
Startup To Scale182. The Biggest CPG Industry Challenge and How to Overcome itWe’re at a pivotal time in the CPG industry right now. The dry spell of capital has put a lot of VC funded companies out of business and is preventing the launch of many more. So what’s a founder to do? I’ve invited on Howie Sher, who’s been in the food industry for decades and has seen it all. Howie grew up in the grocery store business before starting his own CPG nut business, What-A-Ya Nuts, which he ran for 10 years. Now he consults with CPG founders and runs JPG’s Founder Cohort program.2024-08-1921 min
Startup To Scale181. Using a Line of Credit to Expand into Hundreds of Stores with Hiatus CheesecakeGetting funding to support your business growth is the #1 concern I hear from founders. How do you get access to the financing you need to make an impact? I’ve invited on Matthew Featherstone, founder of Hiatus Cheesecake to share their story on how a line of credit from Aion Financial gave them the cashflow to fund inventory to expand into hundreds of new retailers.Need working capital for your business? Sign up with Aion Financial and access credit lines from $10,000 to $5,000,000. As a special offer for th...2024-08-1218 min
Startup To Scale163. How to Avoid Building a Culture of Putting Out FiresIf you find yourself constantly putting out fires, this episode is for you. I talk with Katie Armistead about how to build strong relationships and processes across your supply chain so you don’t have to solve every issue that comes up.We discuss building SOPs (Standard Operating Procedures) and how to improve those with your partners.I am excited to announce our friends at JPG Resources are celebrating their 15th anniversary with the launch of Founder Cohorts!Cohorts is a B-School course approach for Founders, covering subjects including Fundraising, Marketing, Data, Sales, Re...2024-04-1523 min
Startup To Scale153. Increase Amazon Sales 300% with Premium A+ ContentAmazon is an amazing platform for CPG brands to reach your customers where they want to buy. As a seller, there are a ton of tools on Amazon, and you may be wondering what are the most impactful ones to grow your sales.There’s a lot of talk recently about Premium A+ Content, and the impact it can make for you. I’ve invited on Daniela Bolzmann, founder of Mindful Goods for this episode, as she and her team help brands create high performing Amazon listings.Listen to learn how A+ content can increase your...2024-01-2915 min
Startup To Scale141. Executing an In-Store Sales and Promotion StrategyWe all know that getting on shelf is hard, but selling off the shelf is even harder.On this episode I’m joined by Andy Segal, Senior Sales Manager at Honey Mama’s to share how he manages sales and promotions.He breaks down how he creates a strategy for the year using tools like Promomash and Crisp, and then uses them to evaluate the success of the various promotions.If you need help managing sales strategy, trade spend and deductions, try Promomash and Crisp yourself. Foodbevy members get a free 30 day trial of b...2023-10-0217 min
Startup To Scale118. Making the Most of UGC (User Generated Content)Everyone’s talking about UGC content, but how can you really implement it for your brand? Join me as I talk with my guest Anna from No Revisions and break downThe different types of content.How to create it.The cost of working with creators.Best practices for utilizing UGC content.Show Notes:Norevisions.co and use code FOODBEVY for 20% offhttps://www.kalecard.com/Anna’s favorite places for finding and working with UGC creators:https://www.usetwirl.comhttps://insense.prohttps://stackinfluence.comhttps://minisocial.comhttps://pearpop.comh...2023-06-0523 min
Startup To Scale88. Foodservice 201: Building a Business in Foodservice.Foodservice is an amazing channel for food and beverage products, but can be incredibly challenging to break into.I sit down with my friend Matt Cotton, founder of Rooted Food Sales, who helps CPG brands sell into and succeed in Foodservice channels.We discuss:How to get into your first corporate officeThe difference between a distributor and an operatorWhat are the job titles to reach out toHow to expand once you have a footholdFoodservice 101: https://www.foodbevy.com/how-foodservice-can-propel-your-brand/Foodservice Distributor and Operator Landscape: https://www.foodbevy.com/the-foodservice-distributor-and-operator-landscape/2023-01-2324 min
Startup To Scale87. Designing a Brand from a 360 Degree PerspectiveBrands are more visible now than ever and consumers expect you to be visible everywhere - online, in store, on TikTok, and beyond. The strongest brands have a strong point of view, and that resonates in their storytelling and design.Join me as I talk with Mike McVicar, co-founder of Gander a Brand Design agency as we dive deep into how to create a meaningful brand.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit...2023-01-2016 min
Startup To Scale86. How to Organize Your Business Backend“The best system is the one that gets used”I interview Jessi Freitag, Operations Freelancer and host of the Startup CPG podcast. In this episode, Jessi and I discuss the challenges and opportunities of scaling a startup, with a focus on the operational side of things. From co-manufacturer services and full commercialization to managing sales leads and ingredient suppliers, Jessi will provide practical advice and insights on how to stay organized and set your startup up for growth.Resources Mentioned in the Episode:SunsamaJessifreitag.comNotion.soFi...2023-01-1821 min
Startup To Scale85. 10 Lessons Learned from Running and Selling a CPG BusinessYou don’t know what you don’t know. Starting a business is filled with unknown problems, and it sometimes feels like you’re stumbling through mistake after mistake. But it doesn’t have to feel that way.Join me as I talk with Bill Skeens, founder of Prairie City Bakery, which successfully sold after 25 years. Bill has been through it all, and joins me to discuss the top 10 lessons he learned from his experience running a CPG business.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG...2023-01-1626 min
Startup To Scale84. Building a Profitable Business - WildwayWhat does it take to build a profitable business? I sit down with Kyle Koehler, Co-Founder of Wildway to find out. Wildway is now 10 years into their business and became profitable after their 5th year in business. I talk with Kyle about what it's like to run a company without raising capital, self-manufacturing, and growing using debt financing.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member...2023-01-0623 min
Startup To Scale83. Founders Story: Funky MelloZach and Delisa Harper created Funky Mello, a line of plant-based marshmallow creams. Join me as Zach and I discuss their founding story, building a company with your spouse, and launching in Sprouts.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.2023-01-0420 min
Startup To Scale82. Optimizing Your Life and Finding Work + Life Flow with JordanThis episode is going to be a little different from my standard podcast format. Today, I want to talk about how to optimize your life going into 2023 so that you can be the best version of yourself possible. I’m excited because I’ve found the right Work + Life Flow that works for me and prioritizes everything I care about. But it wasn’t always this way. As a CPG founder, I used to live every week in chaos. My priorities were out of balance and I was spending countless hours doing things that I didn’t really car...2023-01-0212 min
Startup To Scale81. 2023 Trends for the Food and Beverage IndustryIn this episode, I sit down with Monica Watrous, Managing editor of Food Business News and Editor of Food Entrepreneur to discuss food and beverage trends for 2023 . Get a front-row seat to the trends we're expecting and how you can prepare. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.2022-12-2320 min
Startup To Scale80. 5 Ways to Optimize Your E-mail MarketingAre you looking to breathe some life into your e-mail campaigns? I talk with Emilia from Kaleidocopy about her process for creating a personality-infused email flow, including the importance of researching your ideal customer and using great copywriting to build a relationship with them.Emilia and I partnered together to audit my GoodFoodBrands.com e-mail flows, and completely re-write two of them. Learn why we made those changes and what you can apply to your brand.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders...2022-12-2124 min
Startup To Scale79. [Problem Solved] Life as a CPG Founder and ParentWelcome to Problem Solved, a Startup To Scale mini series co-hosted by myself, Jordan Buckner and Aaron Gailmor, founder of Brass Roots. In episode 2, Alex Bayer, founder of Genius Juice asks how life changes as an entrepreneur when you become a parent. Aaron and I are both parents of young kids and share our perspectives as dads. We discuss:Having Kids can Make You a Better FounderOrganization and Time ManagementManagement of Mental, Physical, and Emotional HealthWe'd love for you to share your perspective by sharing this episode on L...2022-12-1924 min
Startup To Scale78. Building a Strong Customer Retention ProgramRetaining existing customers for longer is the highest ROI activity you can do as a CPG brand. Join me for a conversation with Dan Cohen, head of Marketing of Upscribe, an e-commerce subscription app.We'll discuss:A customer made their first purchase, now what?Getting customers to make the second purchaseBuilding customer purchase habitsHow to convert customers to subscribersReorders without a subscriptionSetting the right reorder cadence optionsMaking it easy for customers to manage their ordersHow to communicate with customers to encourage and maintain subscription habitStartup to Scale is a podcast by Foodbevy, an online...2022-12-1423 min
Startup To Scale77. Driving In-Store Trial with Digital SamplingMore and more brands are shifting to investing in retail growth over their e-commerce sites as consumer trends lean back to in-store purchases for CPG products.Now, this doesn’t mean you should cut off your digital marketing completely. In fact, it should be one of your most powerful tools in driving in store sales.On today’s show I’d like to welcome two guests to talk about this topic.Jessica Malach is the VP of Marketing & Insights with Social Nature, a digital sampling platform for emerging CPG brands.AndC...2022-12-1228 min
Startup To Scale76. Preparing for Q1 Better For You SeasonQ1 is prime time for BFY brands, are you ready? People are coming out of the holidays looking for healthier habits and it’s the best time to attract new customers and loyalists to your brand. Join me for a conversation with Kevin Gawronski as share specific strategies and tips that you can leverage this time of the year.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a me...2022-12-0523 min
Startup To Scale75. How to Run Profitable Retail PromotionsRunning retail promotions for CPG brands is necessary to moving your product off the shelf, but many brands fear running promotions because they don’t know how to manage them. I’ve invited on Yuval Selik, the founder of Promomash to share insights on how brands can overcome the promotions challenge, and a new partnership that now allows brand to track in-store promotional performance.Now, brands can track the ROI of each trade spend tactic, from discounts to demos and measure which ones have the highest ROI at each location.Startup to Scale is a podc...2022-12-0131 min
Startup To Scale74. Founder Stories - Junita's JarJunita Flowers created her cookie company as a way to help herself and others heal from domestic violence, and is now selling in stores across the country, including Target. Join me for a conversation and learn why she created her company, her decision to self-manufacture with the pros and cons, and how she's planning to scale her enterprise. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member o...2022-11-2821 min
Startup To Scale73. Founders Story: Myles Powell - 8 Myles Mac & CheeseMyles created a line of homestyle Mac & Cheese that mirrored the food he ate around the dinner table and bring those flavors to the larger community. Listen to his story from Civil Engineer to Food founder as we discuss the challenges and success along the journey.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.2022-11-2117 min
Startup To Scale[Problem Solved] What To Do When Capital Markets Dry UpWhat should you do when capital markets dry up?Aaron and I share 10 concrete strategies and tactics on Problem Solved, a new Startup To Scale Podcast mini-series co-hosted by myself, Jordan Buckner, and Aaron Gailmor, founder of Brass Roots.In this series, we invite CPG founders to submit questions about the most pressing issues with their businesses. We’ll then share some ideas and perspectives on how to solve those problems.For our first episode the first question we answer a question by Parker Olson of Forij, “How do I navigate a business envi...2022-11-1828 min
Startup To Scale71. Top Financial Mistakes To Fix in Your CPG BusinessDo you have a good grasp on your business financials? I’ve invited on Brad Ebenhoeh, founder of Accounfully on the show to discuss how to build a strong financial and accounting foundation for your business. We break down the top financial mistakes most CPG brands make and how to fix them.We discuss:Inventory and COGSUnit EconomicsManaging CashflowDistributor Chargebacksand more…Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to lear...2022-11-1425 min
Startup To Scale70. How to Use Data and Storytelling in Buyer PitchesRetail buyers are looking for brands with great stories and compelling data to bring on shelf. Does your pitch effectively sell why your product will be a fit for the retailer in a way that gets them to say yes? Join me for a conversation with Marc Santos who works with emerging brands at NielsenIQ to help them create compelling stories using data.We discuss:What data you need for buyer pitchesHow to speak a buyer’s languageThe best ways to source dataand moreI’ve partnered with NielsenIQ to offer 3 free reports to our list...2022-11-1025 min
Startup To Scale69. Founder Stories - Vasa Martinez, PerfyVasa Martinez created Perfy after he developed pre-diabetes (which he's now reversed). He needed to cut carbs and sugar from his diet. The traditional sodas and diet sodas he loved so much did nothing for him nutritionally (and were part of the reason I ended up pre-diabetic), and all of the healthier sodas were for gut health. So he created Perfy, a delicious, low-sugar soda enhanced with nootropics and adaptogens for a happy brain.In this episode we discuss his:R&D process for creating a beverageConverting online marketing to online salesUsing a NFT Doodle character...2022-11-0727 min
Startup To Scale68. How to Build an Affiliate ProgramAre you looking to build an army of affiliates to support your brand? Most find it nearly impossible to get started because of the amount of work needed upfront. Those who get it right can see amazing sales coming in from their outsourced community of salespeople. I invited on Kelsey Eyers, founder of Rexxy to discuss how to build an affiliate program. We talk through the details of her 4-step process: Design (set goals and structure)Setup (using the best softwareLaunchManaging and scalingThis is the episode to listen to if you're looking to build an...2022-10-3124 min
Startup To Scale67. Reusable Shipping and Packaging SystemsCPG is one of the most wasteful industries when it comes to packaging, with most products sold in single-use bags, pouches, and boxes. While many brands talk about sustainability, my guests today are taking action. Join me as I discuss the future of sustainability and creating a circular economy with my guests Mike Newman - CEO of Returnity and Alex Torrey - CEO of The Rounds.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit u...2022-10-2424 min
Startup To Scale66. The DTC Delivery landscape in 2022What do consumers expect from online delivery these days? Join me as I talk with Sada and Jordan, founders of XpressRun about consumer delivery options in 2022. We discuss how to enable Same-Day and Next-Day delivery for your brand.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.2022-10-1719 min
Startup To Scale65. How to Increase Sales During Q4 and During a Recession, Alli BallWe're entering Q4 and it's a wild time for CPG. Retail buyers are focused on holiday items and DTC will have its largest buying events of the year. On top of all this we're in a quasi-recession, affecting consumer demand in unknown ways.I sit down with my friend and retail expert Alli Ball to discuss both mindset shifts and tactics to increase sales during Q4. Listen to the episode and you'll walk away with valuable information on how to approach the last 3 months of the year.Alli Ball is the founder & CEO of Food...2022-10-1036 min
Startup To Scale64. Changing Consumer Wellness Behaviors from Gen Z to BoomersIt's no secret that consumer behavior is changing. But how are you responding? Join me for a conversation with Sherry Frey, VP of Total Wellness for NielsenIQ, as we break down the generational shift in wellness shopping habits. Listen in to learn how consumer behaviors are changing and discover new opportunities to market to each age group.Want to explore data further? NielsenIQ is offering 3 free reports to analyze sales data for your brand or the category: Sign up here https://bit.ly/3Eec23rStartup to Scale is a podcast by Foodbevy, an online...2022-10-0724 min
Startup To Scale63. Live-Stream CommerceHave you ever purchased a product from QVC or those late-night TV ads? Probably not. But live-stream shopping is getting a facelift with companies like Amazon and Crafted pioneering it's rise in the US. While current usage has a long way to go, nearly 30% of people in China have purchase products from live-streams, showing the potential in the US. Join me for a conversation with the founders of Crafted to understand how you can get in on the early wave of Live-Stream Commerce.Startup to Scale is a podcast by Foodbevy, an online community to c...2022-10-0318 min
Startup To Scale62. The Four Financial Tools You Need as a CPG BrandLet's talk through the Four Financial Tools You Need as a CPG Brand. Joining me for this conversation is Jim Shehigian with Aion. We can discuss:BankingAR/APBookkeeping and InsightsFlexible Working CapitalStartup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders...2022-09-3022 min
Startup To Scale61. Creating an Operating System for Your BusinessDo you have a clear picture of your business? There's a lot to manage between sales, marketing, operations, and finance. It's easy to get conflicting information about how your business is performing. Join me for a discussion with Rick Wingate, founder of Sherpa ERP on how to create an operating system for your business.SherpaERP helps founders manage their ingredient ordering, manufacturing, inventory, sales, and wholesale customer data in one place. They are aware of the financial difficulties all brands are going through right now and offering 50% off their monthly cost for an entire year, bringing it...2022-09-2624 min
Startup To Scale60. Accelerators and Incubators with Michelle BreyerThere are dozens of incubators, accelerators, and programs for emerging CPG brands and it's difficult to know when and if you should apply. I sit down with Michelle Breyer, CMO of SKU to discuss the benefits and differences of programs. We also discuss criteria to evaluate if a program is right for you.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.2022-09-1922 min
Startup To Scale59. Build an Influencer Marketing Program, with Yash ChavanHave you considered influencer marketing but haven’t figured out how to make it work for your brand? In today’s episode, we break down the six-step process of building an effective influencer marketing program and walk through exactly how to do it. I’m joined by Yash Chavan, founder of Saral, an influencer marketing tool that makes tracking each step much easier. We discuss:Creator Prospecting Creator OutreachDeal Making and NegotiationCreator EngagementPerformance TrackingBuilding a RelationshipStartup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great...2022-09-1524 min
Startup To Scale58. From Farmers Markets to Walmart with Jane McKayJane McKay and her co-founder Meg Barnhart founded the Zen of Slow Cooking a line of spice blends made for easy slow cooker meals. What started off as a blog quickly turned into a CPG company that grew from selling in Farmer's Markets to Walmart. Now, Jane helps other founders grow along the same journey through her company Astute Ideas. We'll also discuss her current work in the Low/No alcohol space and the future of that category.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders...2022-09-1222 min
Startup To Scale57. Building a Successful Brand in 2022, with David HowittBuilding a consumer brand in 2022 has fundamentally changed. Brands are looking for more than good taste (although that's still the most important attribute). Consumers are looking for authentic brands that represent their values, and bring some fun and entertainment along the way. Join me for a conversation with David Howitt, Founder of Meriwether Group as we discuss how to build a successful brand in 2022.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at...2022-09-0521 min
Startup To Scale56. Building a Brand in Public with Parker Olson, ForijIf you've been on Linkedin, I'm sure you've seen Parker Olson's daily posts sharing his journey building Forij. The content is fun, exciting, and raw, as he showcases the highs of landing new accounts, to the lows of having his van break down in the middle of nowhere and having to sleep at a rest stop. Join me for a fun conversation as we discuss why he decided to publically showcase his daily journey and how it's benefited the company. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and C...2022-08-2922 min
Startup To Scale55. Working Capital and Cashflow for CPG Brands, Finance Mini SeriesThis is episode 3 in our 3 part Finance Mini-Series for CPG Brands with Alice Zhang, founder of myPocketCFO. Today we’re discussing working capital and cashflow for CPG brands including:Cash conversion cycleHow to track and finance your working capitalCashflow forecastingCash runway forecastingmyPocketCFO helps founders to take care of all the above. E-mail alice@mypocketcfo.com to:Try out their auto-bookkeeping for an introductory price of $99 for three months and then $199/monthReceive their working capital financing option list and fundraising checklistStartup to Scale is a podcast by Foodbevy, an online community to connect emerging foo...2022-08-2624 min
Startup To Scale54. Common CPG Accounting Mistakes, Finance Mini SeriesThis is episode 2 in our 3 part Finance Mini-Series for CPG Brands with Alice Zhang, founder of myPocketCFO. Today we’re discussing common CPG accounting mistakes including:Incorrectly adding inventory as an expenseDistributor ChargebacksAmazon salesShopify SalesmyPocketCFO helps founders to take care of all the above. E-mail alice@mypocketcfo.com to:Try out their auto-bookkeeping for an introductory price of $99 for three months and then $199/monthReceive their working capital financing option list and fundraising checklistStartup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great res...2022-08-2425 min
Startup To Scale53. Financing and Capital Raising for CPG brands, Finance Mini SeriesThis is the first episode in our 3 part Finance Mini-Series for CPG Brands with Alice Zhang, founder of myPocketCFO. We're discussing capital raising and financing for CPG brands including:Overall Strategy (Angels, VCs, Equity Crowdfunding, Rewards Crowdfunding, Debt)Pros and cons of each approach (Angels, VCs, Equity Crowdfunding, Rewards Crowdfunding, Debt)Getting your Balance sheet and P&L ready for fundraisingHow to tell your company story through numbersmyPocketCFO helps founders to take care of all the above. E-mail alice@mypocketcfo.com to:Try out their auto-bookkeeping for an introductory price of $99 for three months and t...2022-08-2234 min
Startup To Scale52. Building a Family Tahini Business with Amy Zitelman, Soom FoodsAre you a fan of hummus? Amy and her sisters started Soom Foods to bring the world's best tahini (a key ingredient in hummus) to you. Join me for a conversation as we discuss what it's like building a family business, how they go their start in foodservice working with top chefs, and navigating changing consumer behaviors during the pandemic.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a...2022-08-1424 min
Startup To Scale51. Building a Profitable CPG Business with Jeff Wiguna, Kuju CoffeeBuilding a business takes time. For Jeff Wiguna at Kuju Coffee, it took 6 years to break even. That was after years of investing in a vertically integrated manufacturing process and building their customer base. Join me for a conversation on how building a financially sustainable company is now giving him more options to grow the business during this next phase.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a...2022-08-0821 min
Startup To Scale50. Deciding to Close Your Company, with Steve CandlandSteve launched Traveler’s Soda in 2017 and ultimately decided to shut down the business 5 years later. Join me as we discuss why he started the company, his journey in building the brand, and his final decision to close it.We discuss the operational hurdles he experienced, along with the mental and emotional feelings that came with the decision.If you're looking to start a beverage business, check out our How To Manufacture Your Beverage Product Guide: https://www.foodbevy.com/how-to-manufacture-your-beverage-product/Startup to Scale is a podcast by Foodbevy, an online co...2022-08-0125 min
Startup To Scale49. Build a Brand that Stands for Something, with David LemleyWhat does your company stand for? Many people think that a brand is your logo, font, and colors, but those are just markers. "Brand" is a promise you make and how you go about making that promise real. Join me as I talk with David Lemley, President of Retail Voodoo as we discuss how to build a brand that stands for something, and why that's central to creating customer loyalty.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to...2022-07-2521 min
Startup To Scale48. 5 Ways to Utilize Smart Sampling Programs, with Mathieu GamacheAre you leveraging smart sampling to gain customer trial? Smart sampling is utilizing a virtual platform to identify target customers and individually send samples to them for feedback. Join me as I talk with Mathieu Gamache, Chief Sales & Marketing Officer at Zero dB on how he leverages Sampler's smart sampling program to:Get 1000s of new customer product trialCreate a target customer profile based on demographicsTweak product flavors and taste based on reportsLeverage sampling data in retailer pitchesDrive trial when launching new distributionLearn more about working with Sampler Here: sampler.ioStartup t...2022-07-1121 min
Startup To Scale47. Increase Sales 40% with Good Branding, with Fred HartLearn how Good Pops drove a 40% increase in sales from rebranding, design effectiveness, the re-naming checklist, and the rise of Adorkable design. I talk with Fred Hart, Creative Director and Partner at Interact Brands, arguably one of the best branding agencies in the CPG world right now, having designed for Koia, Fat Snax, Califlour, and more. This episode is filled with insanely valuable info, so check it out. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their...2022-07-0521 min
Startup To Scale46. FFUPs - Building a Brand that's "Not Healthy, Just Delicious" with Sam TichnorAlmost every product on the market today is leading with a health claim, but what happens when you lead with "Not Healthy, Just Delicious"? Let's find out on today's episode with Sam Tichnor, founder of FFUPs. What are FFUPs? It's a line of crunchy puffed snacks that are designed for the couch potatoes at home.Sam has a rich background working in Brand Innovation at Harry's (the DTC razor company) and took that consumer research experience and launched a brand all around taste and flavor. We dive into his process and what makes the brand stand out.2022-06-2223 min
Startup To Scale45. Building a Sustainable E-Commerce Brand with Bon Bon BonThis is such a fun episode. I sit down with Ale Rodriguez, Head of Marketing for Bon Bon Bon, a chocolate confection company based in Detroit. During this episode, we discuss building a sustainable E-commerce brand, from packaging to people. We also discuss the tools you need to build a high-functioning e-commerce site. This episode is in partnership with BigCommerce, a leading e-commerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. Learn more about how BigCommerce supports food and beverage businesses here: https://bigcommerce.com/dm/foodbevyStartup...2022-06-1522 min
Startup To Scale44. How to Overcome the Biggest Obstacle in Your Business: YOUBuilding a business is challenging, accelerate your success with seven mindset shifts. We’ll be talking about the mental side of being a founder, and how to overcome the common challenges that every founder goes through. Join me as I talk with Sari Kimbell, Business Coach for Food Founders.This webinar is for you if you ever feel stressed, overwhelmed, or just want to set yourself up for success running your business.Sari is a business coach for CPG foodpreneurs to help you achieve a big goal faster with accountability, industry expertise and mindset coaching so...2022-06-0756 min
Startup To Scale42. 3 Lessons from Failing at Retail with Yuval SelikThe reality is that most CPG brands will fail and go out of business. By learning from the lessons of others, you can have a chance of succeeding. Join me for a conversation with Yuval Selik who previously launched a CPG brand that failed at retail. Yuval now runs Promomash, a platform to help founders manage promotion and demo strategy and execution so they can succeed at retail.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit...2022-05-1229 min
Startup To Scale43. The Ultimate Launch Plan with Damien Law, Effin Good SnacksDamien learned that building his company in public allows people to become personally invested in him and the brand. He created a TikTok account in December 2021 and his first video went viral, getting him a waitlist of 6,000 people. From that waitlist, Damien sold 1,000 units and he was off to the races. Join me to learn how Damien created the ultimate launch plan for bootstrapped founders.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy...2022-05-0417 min
Startup To Scale41. From KIND to SOMOS, Launching a Made in Mexico Brand, with Miguel LealSOMOS is a new line of authentically made in Mexico meal-kits co-founded by Daniel Lubetzky (founder of KIND), Rodrigo Zuloaga, and Miguel Leal. Join me as I talk with Miguel to learn how they decided to launch the brand, overcame supply-chain obstacles, and are creating a story resonating in households across America. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.2022-04-2926 min
Startup To Scale40. Building A Profitable CPG Business with Ami Bhansali, Chai DiariesAfter watching many great CPG companies rise and fail, I've become an advocate of founders building a Profit First business model. This means they prioritize finding product-market fit and a model to breakeven to become a sustainable business. Ami Bhansali is one of those founders. She started Chai Diaries after coming to the United States to build her dream business. Ami comes from a family steeped in tea production and utilized that background to create delicious products. Best of all, Ami has now build a profitable business and we talk about how she achieved this.Startup to...2022-04-2421 min
Startup To Scale39. How to Succeed at Target with a former Buyer, Ryan RogersAre you interested in selling at Target? I talk with Ryan Rogers, a former Target buyer who spent 18 years working at the company. Ryan now runs Retail Optics, a consultancy to help CPG brands navigate their sales and growth strategy.We discuss:The size of the grocery business at TargetCustomer shopping behaviorThe best way to pitch Target buyersHow to succeed on shelfStartup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.c...2022-04-1026 min
Startup To Scale38. From Unicorn Lattes to CPG Beverage, with Bret CaretskyHow do you go from a cafe pioneering Unicorn Lattes to launching a CPG Beverage? Join me as I talk to Bret Caretsky, founder of Unicorn Beverages and learn about his journey. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders...2022-04-0622 min
Startup To Scale37. Succeeding in Whole Foods Market and LEAP ProgramAre you interested in selling your products in Whole Foods Market? Join me for a conversation with Will Betts, VP of Local Merchandising and learn what it takes to be successful selling with Whole Foods. We discuss getting on the shelf, and more importantly, how to sell off the shelf.Whole Foods Market launched a new Local and Emerging Accelerator Program (LEAP) and is looking to assemble a cohort of 10 participants whose products are not yet sold in Whole Foods stores. Applications for LEAP are available on Whole Foods' website and are due April 8th.2022-04-0119 min
Startup To Scale36. Finding Success 2 Coffee Companies Later with Zach FrantzWhen Zach founded Wildland Coffee, he already had the experience of launching and closing a previous coffee company. He made a ton of mistakes the first time around, but learned from them and was able to create an even better business. Join me for a conversation with Zack as we discuss coffee, failed partnerships, building a Profit First business, and more.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to l...2022-03-2119 min
Startup To Scale35. Building a Functional Foods Marketplace with Alexa and ErickaWhile the food industry is abuzz with talk around functional foods, the consumer market is still at its early stages. Join me for a conversation with Alexa and Ericka, co-founders of Zippy Pantry, an online marketplace to buy functional products. Learn how their experience in the beauty category prepared them for bringing functionality to the food and bev industry.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a m...2022-03-1620 min
Startup To Scale34. Keys to Raising Money from Investors in 2022 with BrandjectoryRaising money from investors has always been difficult for food and beverage founders. The current environment is even more challenging, especially for founders under $1 million. For this conversation, I talk with Michael Movitz and Tom Malengo from Brandjectory about the opportunities and obstacles that emerging brands face.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.Startup to Scale is...2022-03-0825 min
Startup To Scale33. How to Stand out in a Noisy E-commerce World, Kelly Ferris, BigCommerceE-commerce is getting increasingly crowded, with thousands of companies vying for attention. I talk with Kelly Ferris from BigCommerce about the 6 things brands need to do in 2022.Tell Your Brand StoryIdentify the right channels and use them wellUse social proofConsider repeat purchase strategiesDelight the customer from purchase to deliveryImprove not just your B2C experience, but your B2B experience tooAs a special offer, BigCommerce is offering a free ecommerce consult with one of their ecommerce experts. If y...2022-03-0621 min
Startup To Scale32. Working with Co-Manufacturers 201, with David BoyleI talk with David Boyle of Sherpa CPG on some of the intermediate challenges that founders face when working with co-manufacturers. We discuss how to build strong relationships with manufacturers, how to structure contracts, and more.If you want to connect with David, visit SherpaCPG.comIf you're looking for a primer, check out Episode 24, Working with Co-manufacturers with Ashley Sutterfield.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy...2022-03-0518 min
Startup To Scale31. Crowdfunded Debt and Equity with Ben Stein, SMBXSo this is a really cool one if you’re looking to raise money. I talk with Ben from SMBX about crowdsourced debt, a new way to raise money through microlending that doesn't require you to give up equity. We also talk about equity crowdfunding and when to utilize each for your business. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.2022-02-2722 min
Startup To Scale30. Building a Successful DTC Brand with Clark Nowlin, Golden RatioI first met Clark a few months after launching Golden Ratio Coffee and doing $10k in sales at launch. Now two years later he's built a successful business on it's way to being profitable this year. Join me for a conversation and learn exactly how Clark launched, and how his business has gotten easier and not harder as he's grown.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a...2022-02-1623 min
Startup To Scale29. Navigating Being an Omnichannel Brand with Steve GaitherBuilding a CPG product is damn hard, and building one across multiple channels takes a ton of time and resources. Join me for a conversation with my friend Steve Gaither, brand strategy and marketing expert who's worked with a hundred companies. We'll discuss how brands can build an omnichannel strategy, new ways of standing out to consumers, and more. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a...2022-02-0722 min
Startup To Scale28. The Challenges of Starting a CPG Business with Sari KimbellStarting a CPG business is full of challenges, and they only keep getting bigger as you grow! Join me as I talk with Sari Kimbell, who runs Food Business Success on what challenges founders encounter on their journey from $0 to $1 million.Food Business Success is an online, self-paced program to help you learn the basics of running a food business combined with one-on-one consulting.Learn More Here Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow t...2022-01-2425 min
Startup To Scale27. Paid Social, Organic Social, and Influencer Marketing with Hart and HighlandBuilding an effective marketing strategy is incredibly challenging. I talk with Arica and Kristen from Hart and Highland about how brands can build an effective strategy using a combination of Paid Social, Organic Social, and Influencer Marketing. My favorite quote from this episode: "You have the let go of the idea that you’re on Instagram to sell your product, you’re there to build your community."Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit...2022-01-0722 min
Startup To Scale26. Succeeding in Thrive Market with Jason BidartThrive Market is one of the fastest-growing e-commerce grocery markets for natural products. Join me for a conversation with Jason Bidart, Thrive Market's Senior Director of merchandising for food. We discuss:Thrive’s consumers and what types of products are they looking for.How has Thrive’s business changed this year and what are their plans for next year.What categories are seeing the most growthWhat are some of the most successful products and what do they have in commonHow to submit your products for Thrive MarketStartup to Scale is a podcast by Foodbevy, an o...2022-01-0326 min
Startup To Scale25. Lessons from a Failed Business with Kyle Peters, Carter and OakKyle Peters started Six Pack Creamery, a frozen dessert company inspired by his mother's battle with cancer. As a first-time founder, he overcame roadblocks, found success on his journey including launching in GNC stores, and navigated a rebrand to Carter and Oak. Ultimately, he realized the margins just didn't work without sacrificing product quality and decided to shut down the company. Even though the business failed, Kyle gain invaluable experience as a founder. Join me for an in-depth conversation and learn how to apply lessons from Kyle to help your business. Startup to Scale is a podcast...2021-12-2728 min
Startup To Scale24. Working with Co-Manufacturers with Ashley Sutterfield, Metzger and RothMost brands will end up working with a 3rd party contract manufacturer (co-manufacturer) over their lifetime, but many of these partnerships are tenuous at best. I talk with Ashley on how to prepare for working with a co-manufacturer, and what steps you can take to build a successful partnership. A few tips: Think of manufactures as an extension of our business and cultivating that relationship will lead to success.Make sure that your values align with co-manufacturers. Manufacturers are expensive, but view it as buying back your time so you can focus on building sales and business. Loo...2021-12-2020 min
Startup To Scale23. Bootstrapping a CPG Brand with Allison Escovado Owen, Sweet LogicWhat's it like bootstrapping your company and finding success? Join me as I talk with Allision, CEO of Sweet Logic about why she made the decision and the opportunities and challenges that came with it. We also discuss the mental and emotional health challenges of being a food founder and how to develop a process to navigate through it.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a...2021-12-1316 min
Startup To Scale22. Building a Brand During the Pandemic with Michelle Razavi of ElaviMichelle and her co-founder Nikki launched Elavi, a line of collagen protein bites during the pandemic. We check-in after their first year in business on all the lessons learned. We discuss everything from the mental toll of entrepreneurship to an effective strategy to fundraise during the pandemic. This is a great episode that you don't want to miss.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member...2021-12-1124 min
Startup To Scale21. Succeeding on Amazon with Shannon RoddySelling on Amazon is a full-time job, but take it seriously and you can see great returns for your brand. Join me as I talk with Shannon Roddy, Amazon expert and founder of Marketplace Seller Courses about how to be successful in this channel. We discuss the role Amazon plays in your business the role known demand and unknown demand plays in your success, and much more.This is a great follow-up episode to my conversation with Daniela in Episode 9, so take a listen to that.Startup to Scale is a podcast by Foodbevy, an...2021-12-0620 min
Startup To Scale20. VC Fundraising for CPG Brands and the XRC Accelerator with Diana MelencioWhat are VCs looking for when investing in CPG Brands? I talk with Diana Melencio, partner at XRC Labs on how brands can stand out to VCs, diversity, equity, and inclusion, and how to show your brand can reach $200 million. We also discuss the XRC accelerator program which invests $135k in brands and provides in-kind services.You can learn more and apply to Cohort 13 here, the deadline is December 12th, 2021. Want to meet the XRC Labs team? You can sign up for office hours here. Startup to Scale is a podcast by Foodbevy, an online...2021-12-0320 min
Startup To Scale19. Standout at Trade Shows with Jonathan WrightTrade show booths can be a polarizing investment for CPG brands. Some find it extremely helpful and others find it a complete flop. Join me for a conversation with Jonathan Wright, Design Director at Coppinger Exhibits to learn how to think strategically about trade shows and how to design your booth to stand out.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner...2021-11-2417 min
Startup To Scale18. Breaking out of the Ethnic Aisle with Vanessa Pham of OmsomVanessa and her sister Kim created Omsom to celebrate Asian flavors from Asian chefs in an authentic and modern way. “No more diluted dishes, no more cultural compromise.” Join me as I talk with Vanessa about her journey starting Omsom and the lessons learned along the way.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.Startup to Scale is a po...2021-11-2313 min
Startup To Scale17. Creating a Standout DTC Brand with Chris Jane of Proper GoodWhen Chris moved on from his first CPG startup, he took everything he learned and leveraged it to launch Proper Good, 90sec meals for busy people. He created a digital-first brand, leveraged manufacturing partners to test and launch new products every 6 weeks, and infused the brand with a ton of personality. Chris shares the details of how he launched and leveraged Shark Tank to build his community.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us...2021-11-2122 min
Startup To Scale16. How To Write Effective Language for Your Brand with Chrissy MizeFounders love writing the text for their packaging, website, and branding, but sometimes you’re so deep that the language isn’t resonating with new customers. Join me as Chrissy shares how to build a “sticky” brand so that your copy can be memorable in your customer's mind. You want your copy to:Use Clear LanguageMake Your Customer the Hero of Your BrandHave fun and standoutLearn More about Chrissy's Raw Honey CopyStartup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great res...2021-11-2125 min
Startup To Scale15. Pivoting from Foodservice to DTC and Retail - Erica Liu Williams, Gr8nolaWhen Erica launched Gr8nola, she had a secret weapon. She worked in Silicon Valley and was able to get her premium granola into tech offices like Google and others. Business was good. When the pandemic hit, everything changed and Erica had to pivot into DTC and Retail, which wasn't as easy as it sounds. Erica had to change her packaging design and messaging to reach a new consumer. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business...2021-11-1416 min
Startup To Scale14. Matt Beck and Hoppy Planet Acquires EXO Protein to Build Cricket Protein CategoryCrickets were all the rage in food a few years ago, and then seemingly dropped off the map. Not so said, Matt Beck. Learn how he founded Hoppy Planet Foods to make Acheta (Cricket) protein more accessible and then acquired EXO Protein to tap into a dedicated customers base. We talk about building a category that requires high education, overcoming an ingredient stigma, and what it looks like to acquire a company.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to...2021-11-0816 min
Startup To Scale13. What Most Food Founders Get Wrong with Karen Green, Food MentorKaren Green joins to discuss what most food founders don't understand about starting a company, and what they need to do to properly set expectations to succeed. Karen is the founder of Food Mentor and helps dozens of CPG founders start and grow successful businesses.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.Startup to Scale is a podcast...2021-11-0116 min
Startup To Scale12. Building a Beverage Empire with Alex Doman of Avec DrinksAlex and his co-founder Denetrias created Avec as a better-for-you cocktail mixer utilizing unique flavors including Yuzu and Lime, and Jalapeño and Blood Orange. Learn about their journey, successes, and mistakes along the way.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, a...2021-10-2415 min
Startup To Scale11. Innovating in the Oil and Vinegar Category with Sascha Dhanjal of Saffi FoodsSaffi Foods is a line of premium oils and vinegar started by Sascha Dhanjal. Learn how she differentiated her products by selling a premium branded item in the bulk section of grocery stores, how she pivoted during covid, and the difficulties of changing consumer behavior. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.Startup to Scale is a podcast...2021-10-1817 min
Startup To Scale10. Building a Company from Seed to Bottle with Bella Hughes - Shaka TeaBella Hughes is a CPG founder, Community Organizer, Artist, Curator, Mom, and does it all with a clear personal mission. Join me for a fun and amazing conversation and learn how Bella helps farmers cultivate Mamaki Tea native to Hawai'i, grew Shaka Tea to 10,000+ doors, built an accelerator focused on AAPI-Female founders in Hawai'i, and more.Shaka Tea: https://www.shakatea.com/Found Her: www.foundher.orgStartup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their bu...2021-10-1319 min
Startup To Scale9. Keys to CPG on Amazon - Daniela BolzmannAmazon can be your best friend or your worst enemy. As a brand, there's so many nuances to succeeding that Amazon can be a full time job. Daniela Bolzmann spends all her time on Amazon helping brands get started and building optimized product listings using A/B testing and analytics. Join me for a conversation onHow to build your Amazon strategy.The 3 steps to optimizing your product listing.Amazon's newest tools that you should be using.ResourcesReach Out: Mindfulgoods.co use code FOODBEVY for 10% offAmazon DIY C...2021-10-0819 min
Startup To Scale8. Be Bold, Tenacious and Resilient with Ashely Nickelsen - B.T.R BarAshley created B.T.R. Bar, a functional protein bar while taking care of her parents battling cancer. Now she helps other's live a healthy lifestyle through her low sugar bars and mantra of "Be Bold, Tenacious and Resilient". Join me for a fun conversation about how she's been able to build an amazing and loyal community around her brand.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming...2021-10-0219 min
Startup To Scale7. Ayo Foods - Perteet SpencerI talk with Perteet Spencer who co-founded Ayo Foods with her husband, Fred Spencer. Ayo Foods creates handcrafted West African dishes made accessible in the grocery store. Join me as we discuss what it was like starting a business during the pandemic, the challenges she faced, and how she's working to overcome them.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.2021-09-2609 min
Startup To Scale6. Building Genius Juice with Alex BayerGenius Juice is an innovative line of coconut smoothies that is a rising star in the CPG industry. Alex Bayer has lead the company through many transitions and just recently raised over $1 million through equity crowdfunding. Join me as I talk with him about overcoming obstacles in building a beverage company. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today. S...2021-09-2017 min
Startup To Scale5. Succeeding with GROCERY in the Midwest - Don Fitzgerald of Dom's Kitchen and MarketSelling in grocery stories is different in every single region, and Chicago and the Midwest have particular nuances that every CPG brand should know. Join me as Tina Adolfsson and I talk with industry legend, Don Fitzgerald on the launch of Dom’s Market and Kitchen, Chicago’s new innovative food hub. Don was previously the Group VP of Merchandising and Marketing for Mariano’s, another pioneering midwest grocer which was acquired by Kroger.YOU’LL LEARNHow Dom’s Kitchen and Market is adapting to the changing grocery landscapeHow to succeed in grocery in the mid...2021-09-0759 min
Startup To Scale4. Tiktok and Linkedin for CPG Brands with Erica Rankin of BroDoughHave you thought about getting started on TikTok but then felt completely overwhelmed! TikTok does require some work to be successful, but when done right, it can be amazing at quickly building a large audience. Join me as I talk with TikTok master Erica Rankin of Bro Dough who has grown her TikTok following to 130k followers and over 2 million likes in 5 months. She’s leveraged this channel to drive new sales for her cookie dough brand.YOU’LL LEARNHow to get started on TikTokSetting goals and expectationsUsing trends to show up in sear...2021-08-2948 min
Startup To Scale3. Create Standout Content with Liz Giorgi of SoonaI talk with Liz Giorgi of Soona on new trends in content creation, how to stand out on Instagram, and why using models helps your brand stand out.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and...2021-08-2912 min
Startup To Scale2. Succeeding at Whole Foods Market with Julie BlubaughI talk with Julie Blubaugh, the Local Coordinator for Whole Foods Market Midwest Region about how to launch a brand, being successful on the shelf, and how to grow from a regional to a national brandStartup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.2021-08-2951 minStartup To Scale1. Welcome to Startup To Scale by FoodbevyWelcome to Startup to Scale, a podcast by Foodbevy. Foodbevy is an online community to help food and beverage founders and providers grow your business by providing access to tools, knowledge, and experts. If you run your own packaged food business or work with those who do, this podcast is for you. Every week I’ll be talking to founders, retailers, marketing experts, and everyone who works in our industry to find out what lead to their success or failure, and lessons learned so you can build an incredible business and make an impact on people's lives. St...2021-08-2303 min