Shows
The Footballco Business PodcastHow Mercury 13 are creating the LVMH of football with Victoire Cogevina ReynalOn this show, our guest is the Co-founder and Co-CEO of Mercury 13, Victoire Cogevina Reynal. Victoire joins us to discuss Mercury 13's first year owning FC Como Women, the club's rebrand, its role in the multi-club ownership group's plans and the importance of fashion and lifestyle.
Victoire also discusses her admiration for Angel City FC, how they pitch to commercial partners and welcoming Juan Mata and Sergio Oliveira onto the board.2025-07-1430 min
The Footballco Business PodcastWomen's football fandom in Saudi Arabia - Opportunities for brands with INDIVISA, Rise and WavemakerThe growth of women's football in Saudi Arabia presents numerous opportunities for brands to be part of a unique movement and a pivotal moment in women's sport in the region. However, navigating and understanding this fandom isn't straightforward.
To help brands better understand women's football fandom in Saudi Arabia, our women's football brand, INDIVISA, hosted a panel featuring:
Tonia Eid - L'Oréal Beauty Division Lead at the global media network Wavemaker
Farah Badran - Sport Strategy Consultant at independent sports, culture, and entertainment agency, RISE.
Andy Jackson - SVP for the Middle E...2025-06-2533 min
Sports Management Podcast#197 Fabiola Wilcox - VP of Marketing and Comms, FootballcoWelcome to episode 197 of Sports Management Podcast. Today’s guest is Fabiola Wilcox – The VP of Marketing and Communications at Footballco. We spoke about: Fabi’s journey through sports Making a difference Getting more women in leadership roles And much more! Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com2025-06-1636 min
The Footballco Business PodcastWomen's Euros special: Media, marketing and more - how women's football in England has changed since 2022 ft Expected GoalsOn this episode, we're joined by the hosts of the Expected Goals podcast, Maggie Murphy and Matt Cutler to discuss what's changed in women's football in England since the Lionesses lifted the trophy on home turf in 2022.
Maggie and Matt cover the impact of the Lionesses on both international and domestic attendance, the ever-changing broadcast set-up, how brands have changed their approach, and even try to predict the winner of the forthcoming Women's Euro.
If you like this, check out the Expected Goals podcast. Expected Goals leads the business conversation...2025-06-1148 min
The Footballco Business PodcastMLS at 30 ft SportsPro - The biggest changes, signings, deals, and more with Major League Soccer now in its 30th seasonWith Major League Soccer now in its 30th season, SportsPro's Michael Long and Sam Carp join our own Patrick Stiegman to discuss the growth of the league since its first season in 1996 and what the future holds post-World Cup.
For more, read Sam Carp's feature: The Health Check: Why MLS sponsorship growth is about more than just Messi - https://www.sportspro.com/insights/features/mls-sponsorship-portfolio-growth-messi-effect-adidas-apple/
2025-05-2843 min
The Footballco Business PodcastEA SPORTS’ New App: Why EA SPORTS is going beyond gaming with news, features, highlights, and more with guest David JacksonOn this show, we’re joined by EA SPORTS’ VP of Ventures, David Jackson. David joins us to discuss EA SPORTS’ new app, which takes EA beyond gaming and into the world of real sports media curation and distribution.
Download the EA SPORTS APP:
Google Play: https://play.google.com/store/apps/details?id=com.ea.gp.brooklyn
APPLE: https://apps.apple.com/app/id66702171372025-05-1429 min
The Footballco Business PodcastFK Bodø/Glimt's International Marketing Manager on the effect of Europa League success and marketing the most interesting club in EuropeOn this episode, our guest is Joe Foster, International Marketing Manager for Bodø/Glimt - the small Norwegian team taking Europe by storm.
Joe joins us to discuss the effect the Europa League has had on the club and his job, the challenges of being a club in the Arctic Circle, and why, for Bodø, sustainability is more than a box-ticking exercise.2025-05-0628 min
The Footballco Business PodcastBonus Guest Episode - Footballco CEO, Juan Delgado discusses running a modern football media company, the rise of women's soccer an AI - Guest Episode from the Excellent Leadership PodcastThis episode is a taster of what you can expect from the Excellent Leadership Podcast, hosted by Chad Biagini (President, Excel Search & Advisory).
This clip features Footballco CEO Juan Delgago discussing how Footballco operates as a modern football media company, the growth of women's football, and how Footballco harnesses AI.
The Excellent Leadership Podcast interviews sports and entertainment CEOs, Presidents, General Managers, Athletics Directors, Head Coaches, Elite Athletes and Performers. It explores their career journeys, experiences, and advice as leaders in the world's most exciting and competitive industry
2025-04-2917 min
The Footballco Business PodcastC.P. Company - President Lorenzo Osti on the brand's connections to football's casual subcultureC.P. Company's Lorenzo Osti joins us to discuss how the brand created by his father ended up being adopted by the UK's casual football subculture, why they partnered with Manchester City, and how he's continuing his father's legacy at C.P.2025-04-2331 min
Excellent Leadership PodcastCEO of FootballCo on Going Public at DAZN, Goal.com Growth, AI Shaping Sports Media, Raising Capital & Creating Innovative Culture ft. Juan DelgadoThis is the Excellent Leadership Podcast! We are back for Season 2! Chad Biagini (President, Excel Search & Advisory) is here with our twenty second guest, Juan Delgado (CEO of FootballCo) to discuss:Intro (:02)The business smashing since The World Cup & Studying civil engineering (1:07)Curiosity for the digital sports space outside of graduate school & Working on soccer marketing in America (6:38)Building/Bringing a business to IPO & Launching DAZN (11:20)Continuing conviction to raise capital & advice for different...2025-04-011h 05
The Footballco Business PodcastDentsu: How to create winning video game strategies for clubs with Dentsu's EVP for Global Gaming, Brent KoningBrent Koning is Dentsu's EVP for global gaming and spent six years at Electronic Arts, where he was Commissioner of the EA Sports FIFA Global series and was the first employee of EA’s football esports team. Brent joins us to build a winning gaming strategy for his own fictitious football club, including...Where does gaming sit within a marketing strategyRoblox, Fortnite, EAFC? Which games should clubs get involved withYouTube or Twitch - Where are the fans?How do you see an ROI on gaming?...2025-03-3136 min
The Footballco Business PodcastBeyond Benzema and Ronaldo - marketing the Saudi Pro League through derbies and history with Mohammed Basrawi, GM for Marketing Communications and Content for the Saudi Pro LeagueOur guest on this show is Mohammed Basrawi, GM for Marketing Communications and Content for the Saudi Pro League. Mohammed joins us to discuss how the Saudi Pro League is growing its audience outside of leveraging the popularity of marquee players.From the biggest derbies and club history to innovative media deals and eye-catching celebrations, this show looks at what’s driving fandom both inside the Kingdom and in growing markets.2025-03-1831 min
The Footballco Business PodcastCreating Brand Beckham and building footballer brands today - Simon Oliveira, Founder of KIN Partners, Oliveira Partners and former senior advisor for David BeckhamOur guest is the man behind 'Brand Beckham', Simon Oliveira. Simon has worked also closely with Lewis Hamilton, Neymar Jnr and Andy Murray and joins us to talk about building the Beckham brand and how you create a modern footballer brand today. Up for discussion are:Turning Beckham into 'soft British power'Beckham and the OlympicsTaking David the LA GalaxyThe tabloids of the 00s versus the social media of todayThe role of Victoria on building David's brandThe best league for...2025-02-2640 min
The Footballco Business PodcastGrowing women's football fandom with Brighton and Hove Albion FC, Banaat FC and INDIVISAIn this episode, we bring you the More Women in Football panel from the Social Football Summit, which took place in Rome in November last year. The panel features Budreya Faisal, President of Banaat FC, Morgan Brennan, Head of Footballco's women's football brand, INDIVISA, and Zoe Johnson, Managing Director of Women and Girls at Brighton and Hove Albion.The panel includes:
How Brighton have become a leading club in the WSL both on and off the pitch - from plans for a purpose-built stadium to looking after player's social media
The fascinating story behind why Budreya...2025-02-1341 min
Leaders Worth Knowing PodcastFootball’s online content ecosystem explainedLeaders' Editorial Director James Emmett and Content Director David Cushnan share what’s worth knowing in the global sports industry this week.They’re joined by Juan Delgado, CEO of Footballco, the 350-person digital media company that owns and operates online brands such as GOAL, Mundial and Kooora. He explains how audiences consuming football content are growing and morphing into fully-fledged communities, the monetisation models underpinning that growth and the football content trends and markets he’s keeping tabs on.Elsewhere there’s time to reflect on the era of real...2025-01-2957 min
The Footballco Business PodcastFootball and Fashion - Predictions for 2025, and the stories behind the biggest colabs of last year with Daniel-Yaw MillerFashion and sport culture journalist Daniel-Yaw Miller joins us to discuss the biggest collabs and stories of 2024, his predictions for this year and builds his dream team of fashion ambassadors.Also on the show...Why Arsenal are dominating football fashionCP Company and the rise of terrace culture-inspired clothingWhy the Arnault family bought Paris FC and did they buy the wrong Parisian club?AC Milan and Off-WhiteCole PalmerYou can get more insight from Daniel here:SportsVerse Newsletter...2025-01-2925 min
The Footballco Business PodcastSelling Calcio to Americans - How Serie A is growing soccer fandom in the US with CEO and MD of Serie A USA, Andy MitchellWe're joined by the CEO and MD of Serie A USA, Andy Mitchell, to discuss how he's helping Americans fall in love with Italian football. From the power of Pulisic to US owners and the importance of having a pizzeria on every street corner, Andy discusses how Serie A cultivates this fandom.Andy also discusses the prevalence of US ownership, the importance of watching games live and why he'd love to see games played in the US.If you enjoy this show, be sure to check out other episodes featuring Juventus and both Inter and...2025-01-1524 min
The Footballco Business PodcastFIFA, PES, Sensible Soccer and More: The retro football video games that changed fans' relationship with the sport ft. Bitmap Books' Richard MossWe're looking back at how video games have changed how fans engage with football and the titles that influenced the industry and our relationship with the sport. Our guest is Richard Moss, the author of the recently released 'A Tale of Two Halves—the History of Football Video Games 1982-2010'.Richard goes back to discuss the creation of these iconic games, what made them so groundbreaking and their influence on football itself.Getting discussed on the show are...
FIFA
Pro Evolution Soccer
Sensible Soccer
Football Manager and Championship Manager
NASL Soccer - Intellivision So...2024-12-0447 min
The Footballco Business PodcastSaudi Arabia FIFA World Cup 2034 - The role of the World Cup in marketing Saudi Arabia to the world with Hammad Albalawi, Head of the Saudi Arabian Football Federation FIFA World Cup 2034 bid unitOn this show, we’re discussing Saudi Arabia’s bid to host the 2034 FIFA World Cup with Hammad Albalawi, Head of the Saudi Arabian Football Federation FIFA World Cup 2034 bid unit.With the Kingdom expected to soon be named as the host country for the 2034 FIFA World Cup, we talk to Hammad about his love of football, the role it plays in Saudi Arabia and the importance of the World Cup in how Saudi Arabia markets itself to the world.We also discuss the upcoming Netflix documentary, “Saudi Pro League: Kickoff” and the Kingdom’s wider foot...2024-11-2135 min
The Footballco Business PodcastAC Milan: The New York Yankees and more - Inside AC Milan's fashion strategy with CMO Tania MorenoFrom the New York Yankees to Pleasures and Off-White - we speak to AC Milan's CMO, Tania Moreno, about the club's football and fashion strategy and what made Business of Fashion call AC Milan 'The football team that finally got fashion right'.Including:How the club chooses its fashion partnersThe role of fashion in growing the club in the USWho is really buying AC Milan clothing2024-11-0627 min
The Footballco Business PodcastSports Pro: Vini Jr, Messi and more. Who are the most marketable footballers in the world?On this show, we're joined by SportsPro's Ed Dixon and Sam Carp to examine SportsPro's latest 50 Most Marketable Athletes list, which ranks athletes from across the world and across sports. With a focus on football, we find out who the most marketable players in the world are and what makes them so valuable.We also look at competition from outside of football, how the rise of women's sports has affected the list, and how the list might change next year.This year’s ranking from SportsPro has been compiled in partnership with consulting firm NorthStar So...2024-10-2352 min
The Footballco Business PodcastCreating winning club-owned podcasts with Sport Social's with Jim Salveson | Matt Tasker on creating Manchester United's first podcastOn this episode of the Footballco Business Podcast, we’re talking about club-run podcasts. Alex is joined by Jim Salveson, director of sport at Sport Social, Europe’s largest dedicated sports podcast network, working with the likes of Manchester City, Aston Villa and Wolverhampton Wanderers. Jim is joined by Matt Tasker, executive producer for Sport Social and also the man behind getting Manchester United into podcasts back in 2019.2024-10-0944 min
The Footballco Business PodcastUnilever and Rexona's Women's Football Strategy - Breaking barriers in women's football partnerships with global brand director, Emily HeathOur guest on this show is Emily Heath, global brand director for Rexona at Unilever. Emily joined us to discuss Rexona's work in women’s football, from their Breaking Limits program and barriers faced by girls trying to progress in sports to the brand’s UEFA and FIFA partnerships and their focus on young female players.2024-09-2631 min
The Footballco Business PodcastGoogle's Kate Johnson on Google's women's football strategy, lessons from the Olympics and inspiring women in sportAs Director of Global Sports, Media, and Entertainment Marketing for Google, Kate Johnson is one of the most influential people in sports marketing. On this show, she discusses Google's women's football strategy, partnerships with Arsenal, Liverpool, the NWSL, and the Frauen-Bundesliga, and her own experience as an Olympic medalist and a woman in sport.2024-09-1833 min
The Footballco Business PodcastFC Juarez - Managing and marketing a club in one of the most dangerous cities in the world with club president Luis RodriguezSitting on the US and Mexico border, Juarez is regarded by some as the most dangerous place in the world. On this episode, we're speaking with the president of FC Juarez, Luis Rodriguez, about the reality of managing and marketing a club in a city as unique as Juarez.Luis talks to us about attracting players, how and why they're looking to grow in the US and what makes FC Juarez one of the most interesting clubs in soccer.2024-08-2932 min
The Footballco Business PodcastAcid FC's Ed Cowburn - Trends in kit design | the role of creatives in clubs | working for St Pauli, Leeds United, Red Star FC and moreAcid FC have been responsible for some of the most creative kit and apparel designs in football over recent years, having worked with clubs including Leeds United, St Pauli, Oakland Roots and Red Star FC.On this show, we're talking to Acid FC's founder, Ed Cowburn, about trends in kit design, the role of creatives in football, why smaller clubs are setting the creative benchmark, and what it's like designing the kit for your hometown club.For more on Acid FC, head to https://www.acidfc.com/ or follow them on Instagram @weareacidfc2024-08-1940 min
THE POWER OF REINVENTION with Kathi Sharpe-RossE132: Redefining Family: The Power of Choice and Communication with Aisling McDonaughIn this inspiring episode of THE POWER OF RE:INVENTION, host Kathi Sharpe-Ross interviews Aisling McDonagh, VP of Sales at Footballco, a trailblazer in media and sales leader based in NYC.
Aisling shares her remarkable journey of becoming a single mom by choice and her successful career in the fast-paced world of media. She opens up about her childhood dreams, the influence of sports on her leadership skills, and the pivotal decision to have her daughter, Gemma, through IVF.
Aisling discusses the importance of open communication with healthcare providers, the empowering experience of choosing a...2024-08-0942 min
The Footballco Business PodcastRoc Nation Sports International - Michael Yormark on Vini Jr, what makes a marketable player and being part of Jay-Z's Roc Nation empireWe're talking to Michael Yormark, the president of Roc Nation Sports International, about being part of Jay-Z's Roc Nation empire, how the agency differentiates itself and the importance of the Ballon d'Or for Vini Jr. 's career. Michael also talks to us about what got the agency into the football business, their goals for World Cup 2026 and his dream client.2024-07-3130 min
The Footballco Business PodcastEuro 2024 Special with SportsPro - The most marketable players, the media wins and the biggest marketing and media stories from Euro 2024This episode is a Euro 2024 special. We're joined by Tom Bassam, host of the SportsPro Podcast, to discuss the biggest marketing and media moments from this year's tournament.Tom and Alex try their best to decide which players were the most marketable, which were the standout media trends whether hosting the tournament was a win for Germany.This episode was recorded on July 11th, before the final between Spain and England.2024-07-1537 min
The Future of Media, Explained - from Press GazetteWorld's biggest football publisher expands into USAGoal, Indivisa and Mundial publisher Footballco was reaching 30 million people in the US without having any meaningful boots on the ground.But at the start of 2024 Jason Wagenheim arrived as its first CEO for North America, bringing lessons that sports publishing can learn from lifestyle after a long stint at Bustle Digital Group.Wagenheim told Press Gazette UK editor Charlotte Tobitt about how he is approaching Footballco's two-year runway ahead of the World Cup being held in the US, Canada and Mexico in 2026 as well as the value of going deeper - well...2024-07-0437 min
The Footballco Business PodcastAdmiral Sports: England to Bob Marley - How Admiral invented the replica football shirt industry and pivoted to award-winning collabsIn the 1970s, Admiral invented the replica shirt industry, creating the first-ever replica kits for the likes of the England National Team and Leeds United. Today, they're known for their pioneering collab-kits with the likes of Bob Marley and the Rolling Stones and award-winning designs for Walthamstow FC. We speak to Admiral Sports' Theo Hamburger about the birth of an industry now worth billions and how new generations are falling in love with their designs.This episode of the Footballco Business Podcast was recorded live at Hotel MUNDIAL during the first week of Euro 2024.2024-07-0325 min
SportsPro PodcastThe Euro 2024 most marketable XIA Hungarian striker primed to sell you power drills, a German defender-cum TV star and a keeper with his own partnerships web page, this is SportsPro’s entirely scientific and deeply researched Euro 2024 most marketable XI.
Hosted by Ed Dixon, alongside Sam Carp, Steve McCaskill and Tom Bassam, this episode was recorded live from Hotel Mundial. Thanks to the kind folks at Footballco for having us. 2024-06-2547 min
The Footballco Business PodcastJuventus - The Juventus Creator Lab and a new creator-led approach to club content creationThis show was recorded live at Soccerex Europe and features Mike Armstrong, Juventus's Chief Marketing and Communications Officer, and Marco Castellaneta, the club’s Head of Digital Media.Mike and Marco were on stage with Footballco's PR Manager, Paul Rayment, to discuss the Juventus Creator Lab - the club’s new approach to creation, where creatives with different talents - designers, video makers, writers, influencers, streamers, social media creators - join forces in a single production centre in the heart of the Juventus headquarters.Both guests appeared on the podcast in 2023 when the project had just...2024-06-1941 min
The MadTech PodcastFootballco's James Lamon on the Power of Football for AdvertisersEuro 2024 is almost upon us. The tournament is set to be one of the most engaged with events in the sporting calendar - so how big is the opportunity in football for brands?
To discuss this, we welcome James Lamon, EVP of content and operations at FootballCo. James brings his point of view on what makes football such a powerful vehicle for engagement, how brands can get maximise their involvement, and we discuss Footballco's diverse portfolio of publications.
2024-06-1325 min
The Footballco Business PodcastLas Vegas Lights - Jose Bautista on running a soccer club in a city reinventing itself around sports and swapping marketing stunts for success on the pitchLas Vegas is always reinventing itself, and right now, it's focused on becoming the home of sports. Having recently hosted the Super Bowl, Vegas is now home to the Las Vegas Knights (NHL), the Raiders (NFL) and will soon welcome the Oakland Athletics (MLB). And that's without mentioning F1, boxing or college sports out of UNLV.Before any of these major franchises, the Las Vegas Lights was one of only a few sports teams in the city, but it was known more for its outlandish stunts than for being a credible team.We spoke to...2024-06-0630 min
NPLH Studio58. Ali WilliamsAli Williams is arguably one of the busiest folks in showbiz. FootballCo's Brand Strategist walks us through a career taking in NWSL's Gotham FC, San Diego Wave and Angel City as well Adidas and MLS. But not before we meet her dog, Fester. Yes, that's him in the background not a motorbike passing by her apartment. Growing up in football-loving Portland, it was perhaps inevitable the game would play some sort of role in her life but, over the course of this chat it's clear football IS her life. It...2024-06-041h 01
The Footballco Business PodcastReal Sociedad: The importance of the club’s Basque identity at home, how Kubo is helping growth in Japan and the effect of UEFA Champions League successOn this episode, we’re speaking with Iñigo Diaz de Cerio, International Area Manager of Real Sociedad. Iñigo joins us to talk about growing fandom at home and abroad and the impact the club’s run in the UEFA Champions League had on its brand.Located in the Basque Country, Real Sociedad’s identity is rooted in the region. While the team now comprises of players from other regions and countries, the club still looks to bring local players through and foster a Basque identity in the team. With that in mind, we ask Inigo about th...2024-05-2223 min
The Footballco Business PodcastM&C Saatchi Sport & Entertainment: Jenny Mitton on women's football in 2024, the brands supporting it the best and learnings from rugby and cricketOn this episode, Alex talks with Jenny Mitton, Managing Partner and women’s Sport Lead at M&C Saatchi Sport and Entertainment. Jenny has extensive experience in women's sport, including football, rugby, and cricket, having worked with some of the biggest brands and rights holders in the space.We discuss the changing face of women's football, learnings from other sports, the challenges of activating in a year without a major women's football tournament and brands doing it best.2024-05-1530 min
The Digiday PodcastHow FootballCo’s Jason Wagenheim is appealing to ‘soccer curious’ advertisers in the U.S.Formed in 2020 after TPG bought Goal.com from DAZN, FootballCo has been steadily growing an international audience of soccer fans across its portfolio of nine brands.But this year, FootballCo is making a concerted effort to appeal to the burgeoning fandom of U.S.-based soccer enthusiasts under the leadership of Jason Wagenheim, CEO, North America.Wagenheim, previously the CRO of Bustle Digital Group, joined FootballCo having never before worked in sports media, but that’s what he said his bosses were interested in. Having led the advertising businesses for many lifestyle media companies in his...2024-05-1452 min
The Footballco Business PodcastCharlton Athletic FC - The club's co-owner, Charlie Methven on why Charlton has EDI at the centre of its growth strategy and how its being used to create a unique proposition for brand partnersCharlton Athletic FC are this season's EFL's Community Club of the Year and, through a number of initiatives, have placed EDI at the centre of the club's growth strategy.In this episode of the Footballco Business Podcast, hear how the club is seeing the benefits on and off the pitch and using EDI to create a unique proposition for brand partners looking to reach young football fans.This episode of the Footballco Business was recorded at SportsPro Live and hosted by Footballco's VP of global football partnerships, Andy Jackson.Read more about Charlton's...2024-05-0133 min
The IAB UK PodcastEURO 2024: Tapping into football fandomOn this week’s episode, the IAB’s Chief Marketing Officer, James Chandler, is joined by Ginnie Dobson, VP of Commercial and Operations at Footballco, John Cole, Head of Global Client & Agency Solutions at LiveScore Group, and Alex Brown, Head of Sport & Entertainment, at EssenceMediacom UK, to discuss the upcoming EURO 2024 tournament. They get into how brands can navigate influencer partnerships with players and content creators, how they can use live data to really capitalise on the big moments and how those with much smaller budgets can still have an impact. Tickets for Engage 2024 are available here...2024-05-0124 min
Manchester United Weekly PodcastTitle-winning U18s, with Nick Cox | Women's FA Cup finalists, with Ameé Ruszkai | Men's FA Cup semi-finalists, with a Coventry fanHarry Robinson is joined on the Manchester United Weekly Podcast by Nick Cox, Director of Academy, to discuss the Under-18s being crowned champions of the U18 Premier League North. Find out what Erik ten Hag said to him and lead coach Adam Lawrence, what the philosophy behind the achievement has been and what it means for the future. Harry explains the key to the success from his point of view, too.He's then joined by the excellent Ameé Ruszkai, lead women's football writer for FootballCo, to talk about United's hugely significant victory over Chelsea. They had nev...2024-04-1740 min
The Footballco Business PodcastSouthampton FC: The Making of the Gen-Alpha Football Series The Academy ft. CBBC and Baby Wolf ProductionsOn this show, we're talking with the team behind the CBBC football documentary series 'The Academy', a show for preteen children that focuses on the young players at Southampton FC's academy.With guests from the club, CBBC and Baby Wolf Productions, the show covers creating content with and for young fans and the role the show plays in the club's fan engagement and commercial strategies.Our guests on this show are:Andy Goldie: Academy Director at Southampton Football ClubCharlie Boss: Chief Commercial Officer of Southampton FCKez Margrie...2024-04-1726 min
The Footballco Business PodcastManchester City: From Together to Match Day Live - City Studios’ role in CFG’s branded content and fan engagement strategiesOn this episode, we were invited to record at Manchester City’s Studio 1 to discover how the club’s creative content and production hub, City Studios, which includes a purpose-built facility in the heart of the club’s training grounds has supercharged the club’s branded content and fan-first video output.Our guests on this show are Gavin Johnson, Media Director at City Football Group, and Graham Belshaw, Head of Live Content for Manchester City. We discuss the creation of the club’s Match Day Live show and its role in fostering fandom worldwide, as well as ‘Together’, M...2024-04-0441 min
The Footballco Business PodcastSvensk Elitfotboll (Swedish Professional Football Leagues) - How putting fans first, rejecting VAR and foreign money made the Allsvenskan the most popular league in SwedenOn this show, we're celebrating the 100th anniversary of the Allsvenskan by speaking with Robert Johansson, chief communications officer for Svensk Elitfotboll (Swedish Professional Football Leagues) about how their strategy to put fans first made the Allsvenskan the most popular competition in Swedish football, after decades of being behind the Premier League and Champions League. Driving this change was the NBL17 - a plan to make the Allsvenskan the best league in the Nordic region. To get there, it involved rejecting VAR, making clubs majority owned by fans working with club democracy, banning the multiclub model and...2024-03-1927 min
The Footballco Business PodcastOakland Roots - How a purpose and community-driven USL team became one of the coolest clubs in soccerWe're talking to Oakland Roots Co-founder and CMO, Edreece Arghandiwal. We hear about the importance of purpose to the club and how that and its channelling of all that's great about Oakland has created one of the coolest brands in soccer.We also delve into the backstory of the iconic Oakland Roots logo and why Edreece feels they could be challenging the likes of Real Madrid in the future.2024-03-0740 min
The Footballco Business PodcastSaudi Pro League - The strategy and impact of megastar footballers in the Kingdom of Saudi ArabiaThis show was recorded at the World Football Summit Asia in December 2023 and focuses on the strategy behind the arrival of players like Ronaldo, Neymar and Benzema into the Saudi Pro League, as well as the impact it's had both on and off the pitch. The panel discuss the Saudi Pro League's marketing and media deals since the influx of new talent and the role it plays in bringing through young domestic talent.Moderated by Andy Jackson, VP of Global Football Partnerships at Footballco, the panel includes:
Mohammed Awlia, General Manager of Strategic...2024-02-2842 min
The Footballco Business PodcastKenny Annan-Jonathan - Crystal Palace and Mailroom Creative Agency: The evolving relationship between fashion and footballOur guest is Kenny Annan-Jonathan, founder of the Mailroom Creative Agency and, as of last year, creative director at Crystal Palace. This appointment made Palace the first Premier League club to hire a creative lead to oversee apparel collections and fashion partnerships. We're talking to Kenny about the potential for club-led fashion, his role at Crystal Palace and how he believes the media need to understand players better as people to get the most from them.2024-02-1442 min
The Footballco Business PodcastSky Sports: Transfer Deadline Day - Melissa Reddy discusses reporting on the January Transfer Window and reporting on Jurgen Klopp's time at LiverpoolOn this show, we're speaking with Senior Reporter for Sky Sports, Melissa Reddy. We discuss the difficulties of reporting on the January Transfer Window, separating fact from fiction and how reporting transfers has matured to be more than just about who is going where. Also, with Mel having written the book on Jurgen Klopp (Believe Us) we discuss his approach to the media and what it's been like reporting on the Liverpool manager.2024-01-3118 min
The Footballco Business PodcastWolves, LAFC & Mundial: The importance of long-form storytelling in football and the making of '1967: When L.A. Wolves conquered the USA'This show was recorded in December at Soccerex Americas, in Miami. Featuring, Russel Jones (GM, Marketing & Commercial Growth at Wolves), Rich Orosco (Chief Brand Officer at Los Angeles Football Club) and Owen Blackhurst (Editor at MUNDIAL). Focusing on the story behind and the creation of 1967: When L.A. Wolves conquered the USA, which tells the story of how the English team Wolverhampton Wanders won the first professional soccer title in the U.S, the panel also covers the importance of long-form storytelling for clubs as they aim to grow fanbases at home and abroad....2024-01-2426 min
The World Football Summit PodcastE75: How the Saudi Pro League is building a leading football hubAre you one of those folks in the industry wondering what is behind Saudi Arabia’s push toward becoming a leading global football hub?
This week, we travel back to WFS Asia, which took place in December 2023 to find out, thanks to an amazing panel that included the participation of:
Carlo Nohra - Chief Operating Officer at the Roshn Saudi League
Mohammed Awlia - Ministry of Sports
Romeo Jozak - Saudi Arabian Future Falcons
Omar Al Hakim - Serie A
Andy Jackson - Footballco
And you will listen to them speak about:
The role th...2024-01-1842 min
The Footballco Business PodcastAllianz - The inside story on Allianz's football and stadium sponsorship strategyWe're talking to Sebastian Ochs, head of global football partnership for Allianz. With its name on seven football stadiums and more rumoured to be on the way, Sebastian tells us what Allianz look for when choosing stadiums to add to its portfolio and why it sponsors more stadiums than any other brand.Also, with upwards of 90% of stadiums across major US sports having naming rights deals, upwards of 80% of Bundesliga stadiums but only 30% of Premier League stadiums Alex finds out what's behind this huge geographical disparity.2024-01-1032 min
The Footballco Business PodcastGMR FC: World Cup 2026 - What brands need to know to activate at the biggest World Cup everOur guest on this show is Jessie Giordano, Executive Vice President for Global Sports at GMR FC, which is part of global experience agency GMR Marketing. Jessie joined us to discuss the opportunities and challenges for brands looking to activate around the 2026 FIFA World Cup. We covered what brands should know when it comes to activating around that tournament, what GMR FC experts have learned from previous World Cups, and how their experience activating at Super Bowl with the NFL can be applied to the biggest sporting tournament in the world. We also looked to the future to predict wha...2023-12-1332 min
The Footballco Business PodcastDetroit City FC: The story behind the club created to drive social change and how that effects its work with brandsDetroit City FC were founded from a community beer league and have been driving social change in the city ever since. We speak to the club's co-founder and CEO, Sean Mann about how the club became the first professional sports team in the US to wear a shirt supporting LGBTQ rights, how it balances being a force for change in Detroit with success on the pitch and how all this affects their work with brand partners.We also find out what it's like to experience a match at the Keyworth Stadium and how the Messi effect is...2023-11-2931 min
The Footballco Business PodcastTaika Waititi: Directing football and telling the story of the worst team in the world in his new film, Next Goal WinsWe're talking to Oscar-winning director Taika Waititi about his new film Next Goal Wins. The film tells the story of the American Samoa football team and their quest to score just one goal following their historic 31-0 humbling by Australia in 2001.Taika discusses the film as well as the difficulties of directing a football match, whether football takes itself too seriously and other sports stories he'd like to bring to the big screen.2023-11-2216 min
The Footballco Business PodcastEA Sports FC24: Choosing Haaland, the role of the game cover in FC24's marketing and the strategy behind EA Sports FC FuturesIOur guest is James Salmon, senior marketing director for EA Sports FC. We discuss why Erlin Haaland was the best choice to be the first EAFC cover star, the role of the cover in marketing FC24 and how FC Futures and female players in Ultimate Team signal the future for the series.2023-11-0917 min
AskKait's ShortcastHug a Giants fan today, or dont #zachwilson #jetsfans #giantsfans #overreactionmonday #footballco...Hug a Giants fan today, or dont #zachwilson #jetsfans #giantsfans #overreactionmonday #footballcontent #nfltiktok2023-10-3000 min
The Footballco Business PodcastMessi, Kane and Kerr - The most marketable footballers with SportsPro's Michael LongWe're talking with Michael Long, editorial director at SportsPro about SportsPro’s annual list of the world’s 50 Most Marketable Athletes (50MM). We discuss why Messi had to be number one, the benefits for 'brand Messi' in the US and if anyone can dethrone him next year.We also talk about the increase in the marketability of women's football and the players driving it, as well what Harry Kane offers to brands that Neymar doesn't and why there are more footballers in the list than athletes from any other sport.To find out more and view...2023-10-2532 min
The Footballco Business PodcastGoal Click - From North Korea to working with the USWNT, how Goal Click helps puts the lens on the lesser known stories in footballOn this show we're talking to Matthew Barrett, founder of Goal Click about their unique approach to football photography and storytelling. We hear about working with the USWNT and Concacaf, telling football stories in war zones and refugee camps and how using disposable cameras offers something not found in mobile photography.To see the photography Matthew is referring to in this show, either visit the Goal Click website or follow them on Instagram.Instagram - https://www.instagram.com/goalclick/Web - https://www.goal-click.com/2023-10-1127 min
Unofficial Partner PodcastUP345 The Convergence Brainstorm - Live from Olympic ParkThe Unofficial Partner Brainstorm is a podcast recorded in front of a live audience, in partnership with Livescore Group. The event took place at the top of the iconic ArcelorMittal Orbit Tower on Queen Elizabeth Olympic Park in London. The subject was the relationship between sport, media and the gambling industry in the US and the UK.What role will gambling firms play in the new converged sports economy? What is the role of fantasy games in the sports ecosystem, and how important is player data in the way today's sports fan engages with media outlets of...2023-10-061h 20