Shows
The Compete Clarity PodcastShaping revenue: Using hard truths to grow revenue the right way | Fouad BenyoubSometimes in competitive intelligence, your stakeholders don't want to hear difficult truths about the state of the industry, their business, or their products.But having the courage and the savvy to deliver bad news well can mean the difference between your CI program's success and its failure.Fouad Benyoub returns to the show one year on from his first appearance to discuss how being a contrarian has helped his career, and how adopting that same attitude could help yours, too.Key talking points:• How being a contrarian opens the door for bot...2024-05-3050 minThe Compete Clarity PodcastShaping revenue: Using hard truths to grow revenue the right way | Fouad BenyoubSometimes in competitive intelligence, your stakeholders don't want to hear difficult truths about the state of the industry, their business, or their products.But having the courage and the savvy to deliver bad news well can mean the difference between your CI program's success and its failure.Fouad Benyoub returns to the show one year on from his first appearance to discuss how being a contrarian has helped his career, and how adopting that same attitude could help yours, too.Key talking points:• How being a contrarian opens the door for bot...2024-04-3050 minThe Compete Clarity PodcastCompetitive zero to hero: where to start, and how to move forward | Fouad BenyoubCI can be overwhelming for those starting out. What should be on your agenda from day one? And where are the hidden pitfalls you absolutely must avoid if you’re to succeed in CI? Fouad Benyoub joins us to share his insights.Key talking points:The ultimate goal of all competitive intelligence.The Three Ps of CI, and how they guide prioritization.How to move from ‘data’ to ‘intelligence’.2023-03-3047 min
I_STREAMBuilding a Lean Competitive Intelligence FunctionAs more competitors, sources, and key intelligence topics are added, it’s only a matter of time before competitive intelligence processes get jammed. Whether you work for a startup, a scaleup, or a well-established corporation, budgets are limited, team size is limited, time is even more limited. For an intelligence function to deliver maximum results with minimum effort, it has to have processes that are agile.In this episode of SCIP IntelliCast, we sit down with Fouad Benyoub, Director of Competitive Strategy at Everbridge. Fouad shares recommendations for building a Lean Competitive Intelligence capability, taken fr...2022-06-1256 min
Reflections - Podcast & Live StreamReflections: Market ResearchIn this show, Mahesh Kale, CEO - MR Accuracy Reports - will discuss the latest trends in Market Research, and its future. We will also welcome Fouad Benyoub - author of "The CI Playbook" to discuss his book and offer guidance on how to set up a CI practice.2021-11-281h 52
Reflections - Podcast & Live StreamReflections - Competitive Intelligence (CI) FocusIn this show we welcomed Skyler King (Markets and Markets) to talk about technology and how CI professionals use it, Fouad Benyoub (Everbridge) - keynote speaker, book author to discuss Lean applications to CI, and Aijaz Houssain (Deloitte), to discuss how businesses can become more resilient in face of disruption.2021-09-1757 min