Shows
The BoostNavigating the Post-Summer HVAC Cliff: Strategies for Consistent RevenueIn this week’s episode, we chat with Derrek Hofrichter and we discuss strategies for HVAC companies to avoid the post-summer business slowdown by implementing effective marketing, operations, and pipeline management techniques.
We also discuss the importance of planning in June and July to impact the off-season positively. Key points include the necessity of selling maintenance agreements, proper pricing, and spiffing of techs to ensure a high close rate, understanding and using customer databases for targeted marketing, and correctly dispatching techs based on their skills and customer needs. Throughout the episode we emphasize the importance of being pr...2025-06-2540 min
The Marketing Corner with Shawn CampbellThe Marketing Corner: Episode 3 with Marc Enzor and Roger LaFayeIn Episode 3 of The Marketing Corner, we had very special guest, Marc Enzor, founder of Geeks 2 You and co-host, Roger LaFaye of LaFaye processing.
The Marketing Corner is proudly sponsored by:
David Bradley Insurance, Medicare A to Z
C Eaton Photography
LaFaye Processing dba MiCamp
Last Bridge Media
Mark Weiss | Sales Performance Strategies
In this episode, we’ll dive deep into why marketing and cybersecurity are essential for small businesses, how they intersect, and what strategies you can implement to protect and grow your business in the digital age.
Why Marketing Matters for Small Businesses
Marketing is the lifeblood of...2024-09-1842 minThe BoostFrom Professional Fighter to Honing Profit Margins with Bryce LawrenceIn this week’s episode, we chat with Bryce Lawerence, Founder of Vanguard Partners.
Bryce shares his journey, revealing his background as a professional fighter who transitioned into the trades due to life circumstances. He explains how he got involved in multiple home service businesses in Florida and Texas.
The discussion delves into the unique branding of Bryce's business 'Goat Air,' especially the influence of local culture on their marketing strategies.
Bryce talks about the pivotal moment when he decided to focus on improving the financial and operational efficiencies of small businesses. He...2024-09-0643 minThe Marketing Corner with Shawn CampbellThe Marketing Corner: Episode 1 with Special Guest Steve Nunez and co-host David BradleyIn our premier episode, we had no other than local Tucson legend, Steve Nunez, along with co-host David Bradley. In this episode, we discuss the importance of video for your social media, personal branding and overcoming adversity as an entrepreneur.
The Marketing Corner is proudly sponsored by:
David Bradley Insurance, Medicare A to Z
C Eaton Photography
LaFaye Processing dba MiCamp
Last Bridge Media
Mark Weiss | Sales Performance Strategies
Why Video is a Game-Changer for Social Media
In the fast-paced digital landscape, video has emerged as the most engaging and effective form of content on social media. With platforms...2024-09-0450 minThe BoostHVAC Acquisition Strategies: Converting New Construction Jobs into Lifetime Residential Customers with Matt BallardIn this week’s episode, we chat with Matt Ballard, CEO at Sunrise Mechanical.
Matt shares his personal journey, starting from his exposure to the air conditioning service business at a young age through his father’s company in Las Vegas. He recounts his experience in various roles, ranging from sweeping warehouses to sales, and eventually operations. Matt highlights his time in the private equity sector and his return to the family business, emphasizing the challenges and lessons learned along the way.
The discussion includes an analysis of the acquisition of Sunrise Mechanical and Sunrise Serv...2024-08-3145 minThe BoostFrom Teacher to General Manager With Jessica WeaverIn this week’s episode, we have Jessica Weaver, General Manager of Weaver Heating and Air.
Jessica shares her journey into the family business, which began with her father's rule to work outside the family business to gain experience. She discusses her varied career path, including stints at Georgia Power, Shaw Industries, and a brief period as a high school teacher.
Jessica details her eventual decision to join the family business, her initial experiences working directly in the field, and the challenges she faced, including dealing with internal corruption. She emphasizes the importance of hard wo...2024-08-2333 minThe BoostBuilding a Home Services HoldCo while being an FTE Without a W-2 with Dominick BlueIn this week’s episode, we chat with Dominick Blue, Founder and Chief Executive of Nostra Group.
Dominick discuss his entrepreneurial journey and the evolution of his business model. Dominic shares his background, starting from a small town in North Carolina with early ventures like a lawn mowing business and a paper route, to his time in the Marine Corps, and eventually transitioning into the tech industry. He talks about founding Nostra Group with a focus on acquiring small family-owned businesses in the home services industries.
Dominic dives into his first acquisition in the air duc...2024-08-0949 minThe Boost5 Methods of Funding an Acquisition with Dillon CarawayIn this week’s episode, we chat with Dillon Caraway, Loan Officer at Live Oak Bank.
We talked about Dillon's work as a loan officer and how he helps home service contractors, specifically in the HVAC, plumbing, and electrical industries, reach their business and financial goals.
We also discussed different types of financing, such as acquisition financing, commercial real estate purchases, working capital, debt refinancing, and specific products like the SBA 7(a) program.
Dillon also talks about the importance of good cash flow, succession planning, and the unique lending approach of Live Oak Ban...2024-08-0130 minThe BoostThe power of a roll-up growth strategy with John CerasuoloIn this week’s episode, we chat with John Cerasuolo, CEO of The Leap Partners.
John shares his experience in conducting roll-ups and the strategy behind LEAP Partners, emphasizing the company's approach to integrating small businesses while preserving their local brands, owners, and employees.
The conversation touches upon the importance of internal call centers over outsourcing, and how LEAP Partners focuses on improving leadership and operations at the branch level. John also highlights the typical financial metrics they look for when acquiring businesses and discusses the strategies for value creation post-acquisition.
Finally, John shar...2024-07-2647 minThe BoostHow to Help Lower-Middle-Market Contractors Win Big During a Sale with Craig WendelToday we chat with Craig Wendel, Managing Director of Align Business Advisory Services.
In this episode, we explore various aspects of mergers and acquisitions within the home services industry, focusing on HVAC, plumbing, electrical, and exterior businesses. Greg shares invaluable insights into business valuations, transaction structures, and the current market landscape that you don’t want to miss.
Finally, Greg shares with our listeners anecdotes about some of the best and worst transactions he's been involved in and offers advice for business owners looking to sell. He highlights the need for proper documentation, maintaining business pe...2024-07-1845 minThe BoostHusband & Wife’s 37 Month Journey from $0 - $10MM: Building, Buying, and Selling a Plumbing / HVAC Shop to P.E. with Kristen & Justin DeeseIn this week’s episode, we chat with Kristen & Justin Desee.
The pair has been described as ‘down to earth’, ‘low-key’, ‘no drama’, ‘fun’, ‘caring’, ‘attentive’, ‘logical’, and ‘smart’. They co-authored “When Your Business Partner Is Your Spouse"
We discuss their experiences in building, buying, and selling multiple home service businesses. They also share lessons learned from their business ventures, including handling transitions, maintaining company culture, and the critical role of efficient customer service representatives (CSRs) in driving business success.
Finally, we discuss their recent partnership with Leap Partners, the process of selling their business while ensuring a seamles...2024-07-1145 min
New Modern Mom PodcastIntentional Pause: Career Breaks and Self-Discovery with the Former CMO of FacebookIn this episode I sit down with an incredible guest, the former CMO of Facebook at Meta, and mom to two, Samantha Wu. A powerhouse marketing executive, Sam has a rich background spanning multiple continents with roles at tech and financial giants like Meta, Amex, and Visa. Not to mention, she even took a detour to attend culinary school, adding a unique flavor to her already impressive background. During our chat, she opens up about what pushed her to take a step back from her fast-paced career, and shares how an intentional pause is giving her a much needed...2024-07-0852 minThe BoostThe Last Big Double Digit Multiplier Exit with Chuck StaszkiewiczIn this week’s episode, we chat with Chuck Staszkiewicz, aka Chuck the Plumber, Co-Founder, Opus and Golds Group.
Chuck shares his journey of building a plumbing company from the ground up, detailing how he and his sister managed to grow it into a successful venture. They delve into the challenges faced during the COVID-19 pandemic and how it influenced their business decisions. The conversation highlights the importance of exit planning, having a solid strategy, and knowing your business metrics. Chuck also talks about his post-exit venture, Opus and Golds Group, where he helps other businesses. Through hi...2024-07-0445 min
The No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands38. Actions in your content that are attracting unideal clientsEpisode Summary:
In this episode, we discuss why it's crucial to stop taking advice and feedback from your worst clients. Many entrepreneurs fall into the trap of letting non-ideal clients shape their content and business decisions. I share real-life examples and actionable insights on how to stay aligned with your best-fit clients and ensure your content speaks directly to them.
RESOURCES
Yeah, I'm making a stink about this because I have put ALL my resources in one place - yay efficiency!
From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the e...2024-07-0209 minThe BoostScaling HVACs to $50MM as a Minority Owner with Josh KellyIn this week’s episode, we chat with Josh Kelly, owner of Clover. We discuss the exciting transformation happening in the home service industry, marketing strategies, and the personal journey of Josh from working in a large family-owned business to establishing Clover. Our conversation covers topics such as the importance of setting proper pricing, building scalable systems, and the role of customer experiences in driving business growth. Josh also shares insights on working with private equity, his methods for assessing and partnering with potential businesses, and tips for contractors looking to grow their companies. This episode is packed with val...2024-06-2858 minThe No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands37. Unconventional Money Shifts That Creates Unapologetic Wealth with Natalie Bullen
In this episode, guest, Natalie Bullen, founder and creator of Unapologetic Wealth, dives deep into the unconventional money mindset shifts that empower entrepreneurs to create unapologetic wealth. Natalie discusses how she helps people charge more, sell better, and faster to their dream clients, predominantly on Facebook. The conversation highlights the critical role of money mindset in consistent sales, messaging, and overall business success.
Key Topics Covered:
The Root of Money Mindset Issues
how subconscious beliefs about money affect consistency in sales and business operations.
Natalie identifies the most common money mindset block: "Nobody will p...2024-06-251h 19The BoostSuccessful Partnerships when Selling your HVAC with Brian CohenIn this week’s episode, we chat with Brian Cohen, a business strategist at SF&P Advisors. Dive deep into the complex world of deal-making, private equity transactions, and business growth in the home service industry.
Brian explains how the market evolved during and after COVID-19, leading to unprecedented deals and valuations. He also shares his experiences and insights on advising clients, the importance of professional guidance when selling an HVAC business, and the critical factors that impact business valuations. Finally, Brian emphasizes the necessity of having knowledgeable representation during business transactions to maximize outcomes.
2024-06-2053 minThe No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands36. Marketing Through Astrology - Behind The Scenes Series - HeatherIn this episode, Rachel Olstad and I (Ashley Mae Fernandez) are doing another behind the scenes series of Astrology and Strategy. In this episode, we look at Heather's chart and riff on how she can use her chart to attract her ideal client and create content that speaks directly to them.
As always, if you enjoyed this episode, please leave a review Facebook
I'm the most shouty, silly and scattered here -->TikTok
I'm the most ranty and random here ---> Email
RESOURCES
Yeah, I'm making a stink about this because I have put AL...2024-06-1841 minThe BoostLet Your Intentions Be Known When Buying with Eugene GeisIn this week’s episode, we chat with Eugene Geis, Owner of Flex Air. Eugene talks about his love and interest in football, his transition from plumbing to HVAC, and the various challenges he faced along the way. Then he opens up about his plans to buy his wife's family HVAC business from her grandparents, which ultimately failed. But Eugene is not one to get discouraged, and he pushed ahead and started his own business, Flex Air. Finally, the conversation ends with some lighthearted moments, including Eugene's victory in a pull-up contest at Rocket X.
Key...2024-06-1334 minThe No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands35. Client Highlight - Knowing Your Marketing Energy with Jake AndersonOn this episode, I have my good friend, client and fellow Libra Rising, Jake Anderson talking all about his Marketing Energy through his Astrology & HD chart. We break down his Leo moon, Aries Sun and Cancer MC and how that sets him up to be perfect for podcasts, email marketing and more behind the scenes work for his clients.
If you've been wondering what my Astro-Marketing Map offer entails, this episode is for you!
RESOURCES
Yeah, I'm making a stink about this because I have put ALL my resources in one place - yay efficiency! 2024-06-1030 minThe BoostMinority Shareholder Voted Out of The Family Business with Cody McLeodIn this week’s episode, we chat with Cody McLeod, President and Founder of Utility Plumbing Services.
In our conversation, we explore his journey from working in his family's plumbing business to starting his own company. Cody also opens up about the personal adversities he faced during the COVID-19 pandemic, which significantly impacted his professional life and led to his departure from the family business. Cody also talks about his tumultuous exit, including the legal and financial challenges he faced while trying to maintain family relationships intact.
Cody's exit and subsequently starting Utility Plumbing Services hig...2024-06-0545 minThe No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands34. How To Find Your Ideal Client Using Your Astrology ChartCan your astrology chart tell you your ideal client? I'm saying YES! Join me, Ashley Mae Fernandez, as I dive into my strategy for finding your ideal client using your astrology chart.
In this episode I share the aspects I have looked at with my clients as well as combining the astrology with the strategy of content marketing.
I also created a resource walking you through this process that can be found in the resource library below!
RESOURCES
Yeah, I'm making a stink about this because I have put ALL my resources in on...2024-06-0422 minThe BoostUnderstanding the Landscape of HVAC Transactions between $1MM & $10MM with Patrick LangeIn this week’s episode, we chat with Patrick Lange, Managing Partner at Business Modification Group.
We talk about the complexities of purchasing and selling a company in the heating, air, and plumbing industry. Patrick emphasizes the importance of clean financial records, the advantages of maintenance agreements, and the value of proper business documentation. We also touch on the emotional aspects of selling a business and the trends in private equity acquisitions. Our conversation provides insights into what buyers look for and how sellers can prepare their businesses for sale.
Key Takeaways:
Patr...2024-05-3046 minThe No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands33. When You Feel Like People Don't Care About Your Content
In today's episode, Ashley is diving into a topic that many entrepreneurs who depend on organic content to make them sales have faced: the feeling that our audience doesn't care about what we're writing or creating.
Key Topics:
The Struggle of Feeling Unrecognized And What To DO About it
The Traditional Marketing Advice that is probably self sabotaging you
The Unconventional and EASY way to Create Connection:
Redefining What Content Creation ACTUALLY is:
RESOURCES
Yeah, I'm making a stink about this because I have put A...2024-05-2424 minThe BoostStarting at the Bottom: From Apprentice to Minority Owner with Gil Cavey Jr.In this week’s episode, we chat with Gil Cavey, General Manager of Beltway Air Conditioning & Heating. Gil is also the very popular host of one of the industry’s biggest podcasts, HVAC Uncensored.
In our conversation we talk about Gil’s journey as an apprentice working with his dad to becoming General Manager at Beltway. He emphasizes building a company culture that values employees as individuals rather than numbers. He also discusses how social media helps empower technicians and promotes alternative career paths in the trades over traditional college routes.
Key Takea...2024-05-2240 minThe BoostSelling HVAC, Plumbing, or Electrical to a Private Equity Platform with Ben HummelIn this week’s episode, we chat with Ben Hummel, Vice President of Business Development at Legacy Service Partners.
Ben shares insights into Legacy Service Partners, a home services platform investing in HVAC, plumbing, and electrical contractors. Legacy Service Partners offers a unique approach to partnering with owner-operators in the home services sector.
The conversation covers various topics, including strategies for geographic expansion, the valuation of businesses in the market, and the importance of managing debt, and operational efficiencies in growing a business.
Key Takeaways:
Legacy Servic...2024-05-1746 minThe No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands32. What Does Astrology Say About Your Business - Behind The Scenes With Whitney
In this episode hosts Ashley Mae Fernandez and Rachel Olstad dissect the astrology and human design charts of their guest, Whitney. They predict and analyze Whitney's strong Scorpio energy, Gemini rising, and intercepted signs which reveal her intelligence, depth, and knowledge. The hosts discuss Whitney's potential to shape-shift and provoke transformation through conversation. They delve into Whitney's work, which involves transformational ceremonies and workshops focusing on pleasure and breaking sexual taboos.
The analysis further explores Whitney's chart, highlighting her capacity for deep transformational work, especially in one-on-one settings.
The discussion covers Whitney's undefined emotional, heart, and head centers in her hum...2024-05-1434 minThe BoostGrocery Store Clerk Teaches a Lot of Great Skills and Lessons with Texas MedleyIn this week’s episode, we chat with Texas Medley, President & CEO of Medley Heating, Air Conditioning & Plumbing.
During our conversation, we discussed his journey from working in a grocery store to successfully establishing and running his own business. Texas emphasizes the value of hard work, learning from every job, and continuously striving to improve business operations while maintaining a focus on customer service and employee satisfaction.
Key Takeaways:
Learn how a simple grocery job can help you develop useful skills that can be useful later in life
Balancing profitability with fair prici...2024-05-0935 minThe No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands31. Niching To The Now with Tracy BrinkmanIn this episode, Ashley sits down with Tracy Brinkman (host of the Dark Horse Entrepreneur, to challenge traditional marketing when it comes to the concept of "niching." Rather than doing all the ICA work and market research, Ashley and Tracy talk about how niching changes and no one person is the same.
This episode goes deep into unconventional methods for identifying profitable niches, including offbeat market research tactics and leveraging personal passions or expertise. Through intriguing examples and thought-provoking insights, the hosts encourage entrepreneurs to embrace the unconventional approach of niching tot he now and not get c...2024-05-0848 minThe No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands30. Heart Behind Wild WordsIn this episode I give myself permission to do it differently. I hit record and talked from the heart all about why I do what I do and introduce my new program, Wild Words.
RESOURCES
Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency!
From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE.
Connect with Ashley :
I'm the most profound and intellectual here -->Facebook
I'm the most shouty, silly and scattered he...2024-05-0625 minThe No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands29. What Does Astrology Say About You? - Behind The Scenes Series - JenWe are back for another astrology/ HD breakdown! On this episode, Ashley & Rachel breakdown A Libra rising, Gemini moon, Pisces sun with intercepted houses in the 10th house (Jen).
We talk about the shadow side of Leo in the 10th house, what needs to be a main focus and how she can use her superpower creative energy to do something quiet unusual!
RESOURCES
Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency!
From hypnotherapy tracks, guides and masterclasses, OR anything I mention in th...2024-05-0221 minThe BoostTwo Years to Make a Deal with Dad with Mike Prencavage Jr.In this week’s episode, we chat with Mike Prencavage Jr., owner of The Family Plumber. In our conversation, we explore the challenges and complexities of executing a successful succession plan, especially when it involves family members. Mike Jr. provides a candid look at the ties that bind family and business, as well as the unique challenges that they bring.
Key Takeaways:
Navigating the emotional aspects and differing perspectives between a founder and the next generation
Strategies for determining a fair valuation, considering assets, customer base, and growth potential
Structuring payment terms, including upfront depo...2024-05-0250 minThe No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands28. Are You Believing This Marketing Lie?There is one phrase in the marketing world that is widely known that might actually be working against you. In this episode, Ashley breaks down the subconscious downfalls of believing this statement and how it is keeping you from creating content that attracts your ideal clients.
In this episode, Ashley breaks down the following:
The stages of client awareness in the buying process, emphasizing the importance of targeting clients in stages 4 and 5 so that you can connect with those who are ready to invest in your solution.
The significance of building trust and showcasing yo...2024-04-3049 minThe No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands27. What Does Astrology Say About Your Business? - Behind The Scenes Series - ShaleenWe're back for another astrology and Human Design chart break down. In this episode, Ashley & Rachel dive into Shaleen's birth chart looking at certain aspects and how she can use them in her business, content and marketing.
In this episode, Ashley & Rachel break down:
Personal Strengths and Challenges: Showing you that astrology charts can unveil your unique strengths and potential hurdles, offering valuable guidance for your marketing endeavors.
Alignment with Personal Energies: Demonstrating how aligning your offerings with your innate energies and the needs of your target audience can supercharge your ma...2024-04-2528 minThe BoostGrowth as a HVAC Multi Franchisee Owner with Ryan KletzIn this week’s episode, we chat with Ryan Kletz, President of Classic Air Care, Inc. Classic Air Care owns and operates in 3 cities and 5 different offices for One Hour Heating and Air Conditioning.
In our conversation, we discuss the intricacies of acquiring and growing an HVAC business through franchising.
Key Takeaways:
The story behind Classic Air Care joining the 1-Hour Heating & Air Conditioning franchise system in 2004
Hear firsthand how the art of selecting the right locations goes beyond geography
How Classic Air Care evaluates potential acquisition targets and the challenges of rep...2024-04-2549 minThe No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands26. Money Beliefs That Sabotage Your Business with Rebeca LimaEpisode Summary: In this episode, Ashley Mae & Rebeca Lima tackle common money mindset hurdles, digging into childhood influences and societal conditioning. From "I'm not good with money" beliefs to gender role stereotypes, they unravel the roots of financial struggles and offer practical tips for a mindset shift towards abundance in your business.
Key Points Discussed:
Understanding Money Blocks: explore how early experiences shape our views on money, emphasizing the impact of subconscious beliefs on financial success.
Embracing Financial Identity: the importance of adopting a new financial identity through consistent action and mindset shifts, br...2024-04-2357 minThe No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands25. What To Look For In Your Astrology Chart To Show You Your Best Work - Behind The Scenes Series- LizEver wondered what astrology says about you as a business owner? Or how to create marketing using your astrology chart? In this episode, Ashley and guest, Rachel Olstad break down an astrology chart of Midlife Queen, Elizabeth Svatek to show how she was in complete alignment with the work she is doing in the world!
RESOURCES
Yeah, I'm making a stink about this because I have put ALL my resources in one place - yay efficiency!
From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE.
Co...2024-04-2254 minThe No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands24. Using Astrology To Create Unforgettable Marketing - Behind The Scenes Series - MikeEver wondered what astrology says about you as a business owner? Or how to create marketing using your astrology chart? In this episode, Ashley and guest, Rachel Olstad break down an astrology chart of Creative Director at Inner Wealth Global Mike Kitko to show different aspects on messaging and marketing that show up in the stars.
RESOURCES
Yeah, I'm making a stink about this because I have put ALL my resources in one place - yay efficiency!
From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE. ...2024-04-1837 minThe BoostTransferring Equity while Being the Only License Holder with Tom LucasIn this week’s episode, we chat with Tom Lucas, Service Manager and Part Owner of Dayco Systems, live at CAAG in Savannah.
In our conversation, we explore Tom's journey to becoming a part owner of Dayco Systems and the ongoing negotiations to acquire full ownership from the company's founder, Dean.
Key Takeaways:
Listen how Tom's decision to get the right type of license and speaking Portuguese with his wife in a buffet changed his life
Navigating the challenges of negotiating a fair deal
The importance of clear communication and setting expectations upfr...2024-04-1743 minThe No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands23. Why people like your content but don't buy - part 5In this episode, Ashley Mae talks about the last part of her Voldemort method, a way to make content that really connects with your ideal customers without them even realizing it. She explains how important it is to not just inspire people with your content, but to also make it really relevant to their lives right now. She uses examples to show how some content might get a lot of likes and comments, but it doesn't actually make people buy anything. Ashley says the trick is to talk about things that matter to your audience right now, not just...2024-04-1621 minThe BoostFrom Sweat Equity to Success with Jacob KraussIn this week’s episode, we chat with Jacob Krauss, Content Creator, Koolin’ with Kraus, HVAC Knights Co-Host, and Co-Owner, Bizzy Air.
Jacob discusses the unconventional path to business ownership, the challenges of rebranding and revitalizing a longstanding company, strategies for growth, and ways to engage with the community.
In our conversation, we uncover the ins and outs of acquiring and transforming a longstanding HVAC business into a modern, customer-focused business.
Key Takeaways:
The transition from B&G Air Specialists to Bizzy Air, and the vision behind the rebranding.
The importa...2024-04-1045 minThe No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands22. Why people like your content but don't buy - part 4In this episode, Ashley Mae discusses "aha moments" in coaching and content creation. She explains how she helps her clients understand their subconscious beliefs and shift their perspectives. By sharing real stories and hypothetical scenarios, Ashley Mae shows how to reframe limiting beliefs and find new solutions. Using a simple formula, she guides listeners in challenging their own assumptions and achieving personal growth.
5 Takeaways
Recognizing "Aha Moments": Ashley Mae talks about those moments when things suddenly click in our minds. It's like when you finally understand something after it being explained a few times.
2024-04-0928 minThe BoostNavigating the World of Commercial HVAC and Refrigeration with Adrian GarciaIn this week’s episode, we chat with Adrian Garcia, HVAC content creator, podcaster, owner and partner at Reliable Kitchen Services.
Adrian discusses the challenges and rewards of running a family business and how his father, a skilled electrician, inspired him to enter the world of commercial HVAC and refrigeration in the food service industry. Adrian offers a unique perspective on various subjects like branding, strategies for year-round profitability, the value of HVAC techs, and why quality and expertise are worth every penny.
Key Takeaways:
Adrian’s initial reluctance to take o...2024-04-0339 minThe No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands21. Why people like your content but don't buy - part 3Title: The Voldemort Method: Part 3 - Content and Perspective Angles
Description: In this episode, we discuss part 3 of the Voldemort series and why people like your content but don't buy. You'll learn practical tips to create engaging content and stand out in your niche. Discover how to add your unique perspective to your content, understand the impact of astrology on marketing, and access valuable resources to enhance your skills. Tune in to elevate your content creation game!
From this episode, listeners can learn:
How to create diverse content that resonates with various i...2024-04-0221 minThe BoostHow ESOPs are cultural game changers with Loren GardnerThis week, we dive into a conversation with Loren Garder from Bergen Plumbing, Heating, & Cooling, exploring his journey as an educator in the trades.
Loren's early collaboration with his brother at Bergen led him to discover his passion for training aspiring tradesmen.
Under his guidance, Bergen's apprenticeship program evolved into the cornerstone of their culture, eventually expanding into the independent Blackhawk School of Apprenticeship, a crucial step for anyone joining Bergen.
The turning point came when Loren’s brother began transitioning the company into an Employee Stock Ownership Plan (ESOP), enabling employees to own...2024-03-2837 minThe No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands20. Why people like your content but don't buy - part 2In this episode, we're continuing our exploration of the Voldemort method, a unique approach to creating compelling content that resonates with your audience. Today, we'll focus on the second element: Approach.
Approach in Marketing:
What is Approach?
Approach is how you differentiate yourself and your message in the market.
It's your unique method or process that sets you apart from competitors.
Importance of Approach in Digital Marketing:
Crucial for standing out in a crowded digital landscape.
Helps establish credibility and build trust with your audience.
Developing Your Approach:
Define your...2024-03-2631 minThe BoostWhere you Focus, Where you Grow with Tersh BlissettThis week on our podcast, we recorded live at ACCA 2024 in Orlando. Our captivating conversation with Tersh Blissett, a vanguard in service innovation and co-host of the Service Business Mastery Podcast.
Tersh discusses his early curiosity that led him from tinkering to studying engineering at Georgia Tech, eventually finding his true calling in the trades.
He became co-owner at Tri-Star Heating, Air, and Plumbing before launching his own high-end HVAC company, Service Emperor, in 2019.
Distinct from Tri-Star’s high-volume approach, Service Emperor prides itself on meticulous attention to detail—ensuring technicians are not only...2024-03-2055 minThe No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands19. Why people like your content but don't buy - part 1You are consistent with creating content and constantly getting "This is SO good" on your posts but when it comes to people actually buying -- it's pretty slim.
Join me, Ashley Mae, as I dive into my signature "Voldemort Method" showing you the 5 things to infuse in your content and messaging to get people to like and BUY.
RESOURCES
Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency!
From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you...2024-03-1927 minThe BoostMarine turns to M&A Banker Who Dreamt of Life as a HVAC Owner with Nicholas MatosJoin us this week as we talk to Nicholas Matos, owner of Reliable Heating and Cooling in Indian Trail, NC. Nick's path led him from Miami and the Marines to the world of HVAC business ownership. After learning finance at J.P. Morgan, he used his valuation skills to transform a struggling HVAC shop into a seven-figure success within his first year.
Nick closed his first small business deal quickly – and right in the middle of peak season! He skillfully negotiated favorable terms without external financing, recognizing the limited buyer pool and leveraging that to his advantage....2024-03-1245 minThe No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands18. Procrastination & Overcommitment As An Advantage with Spencer BurnettSpencer Burnett is a serial entrepreneur who started his first legitimate business at the age of 17 but had the itch for entrepreneurship at the age of 8. He specializes in deconstructing the psychology of the minds and the functionality in humans so they can use systems in order for them to scale their business. I am excited to have him on the show because I am sort of a fan, so let's get into the show!
What You Will Learn:
Why Shame Isn't Bad
Using Procrastination To Your Advantage
Why You DO Care What People Think
RESOURCES
2024-03-1246 minThe BoostRight-Hand Man, Operational Genius, and HVAC Minority Owner with Mike Mueller.Ever wondered how a small HVAC company can scale up for big success? This week's guest, Mike Mueller, Head of Product Development, Integrator, and Coach at RocketX, shares the inside secrets.
Mike and Zach discuss lessons learned during COVID, Mike's journey from Absolute Airflow to Delightful Duck, and his comprehensive plan to take the company to the next level.
The Delightful Duck team is revamping their brand, boosting call center efficiency, and implementing strategic growth initiatives.
Want to hear Mike's complete growth strategy? Tune in to the full episode!
T...2024-03-0853 minThe No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands17 - How to Add More You Into Your MarketingIn this episode, Ashley dives into what it is important to infuse more of you into your brand messaging (and it's not to be more authentic!) and the one mindset shift that will allow you to do so.
Ashley then dives into a personal example of her Aquarius moon, north node and Venus in her 5th house of creativity and self expression to show how using astrology has allowed her to infuse the magnetic pieces of her into her brand.
Ashley also discusses Taylor Swift's astrological chart, highlighting how Swift's Venus in Aquarius influences her u...2024-03-0541 minThe BoostSolving Revenue Attribution for Home Service Contractors with Kevin LesageIn this episode, Kevin Lesage and Zach explore Channel Attribution and how to solve it in your digital marketing channels for home service contractors.
Searchlight Digital connects digital marketing channels to existing customer revenue, allowing easier channel measurement and aiming to improve marketing through successful campaigns.
Kevin and Zach go into details about the relationship between Agencies and Contractors. They discuss how to effectively get marketing channels dialed in with the Searchlight platform and how the platform can find leaks in marketing channels and dial-in spend.
With a last-click attribution model, Kevin tells...2024-02-2845 minThe No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands16. Unintentionally Speaking To Your Worst ClientsJoin Ashley Mae as she talks about why it is important to infuse your unique personality in your content and how it will always connect more deeply your audience and attract potential clients effortlessly. Additionally, how you use the role of astrology and human design in understanding and leveraging one's unique traits for effective messaging.
Key Points:
Embracing authenticity and individuality in marketing can lead to deeper connections with the audience.
Sharing unique perspectives and injecting personality into content helps marketers stand out in a crowded digital landscape.
Understanding one's natural inclinations through astrology and human...2024-02-2737 minThe BoostExploring Smart Dispatching and Inventory Management with JG Van GraanIn this episode, JG Van Graan and Zach explore Smart Dispatching, Inventory Management, and marketing for HVAC contractors.
ThermoGrid’s a field management software helps contractors with smart dispatching and inventory management.
We discuss how Smart Dispatching can help contractors by analyzing technician’s schedules, skills, locations, and performance to make the best suggestion and automatically send the right technician to every job.
JG talks about his 25 years in the HVAC industry and shares some memories of his installer days all the way through his current role as the Director of Sales at Thermo...2024-02-2134 minThe No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands15. Doing The Dark Work With Anthony TrucksJoin Ashley as she interviews former NFL Athlete, American Ninja Warrior on NBC, international speaker, host of the Aww Shift podcast, author of the “Identity Shift” book and her personal coach, Anthony Trucks.
In this episode Anthony breaks down the behind the scenes on what it takes to succeed in a very unique and inspiring way.
Topics include marketing, self development, mindset and motivation. You will truly leave the episode changed!
RESOURCES
Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency!
From hy...2024-02-2058 minThe BoostDetails are the difference between wins and loses with Jordan WinarIn this episode, we talk with Jordan Winar, Owner of Zion Outdoors. Jordan started Zion Outdoors after 10 years as Chief Growth Officer at Allied Outdoor Solutions.
Zach and Jordan drift into the days of yore, both former endurance athletes. Jordan was an Xterra guy and Zach an Ironman triathlete, both who ascended to their respective World Championship races and are now business owners.
Jordan talks about his victories and failures, on the bike and in the workplace.
Jordan shares a growth story from his days at Allied, where scaling didn’t work and th...2024-02-1436 minThe No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands14. How your messaging is unclearIntroduction:
The episode delves into the nuances of effective messaging, exploring the gap between what you intend to communicate and how your ideal clients interpret your message.
Section 1: Messaging Intention vs. Interpretation
Understanding the subtle differences between your messaging intentions and your ideal client's interpretations is crucial for successful communication.
Section 2: The Four Aims of Ideal Client Interpretation
Explore the key factors — Assets, Actions, Abilities, and Awareness — that shape how your ideal clients interpret your message.
Section 3: Common Messaging Mistake
Learn to avoid the common mistake of telling your ideal clients what they...2024-02-1334 minThe BoostUnderstanding your ideal customer profile (ICP) with Dan MaldonadoDan sits down to discuss Native Tree Care’s ideal customer profile (ICP) and how he and Native Tree Care targets new customers and continues to grow.
In this episode, we kick off our podcast with Dan Maldonado, President and founder of Native Tree Care.
Dan tells us it’s important to think about our customers daily.
Key Takeaways:
Navigating your ideal customer profile (ICP)
Getting the phone to ring to keep the crews booked - small home services struggle to find successful channels because they are looking for the quickes...2024-02-0828 minThe No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands13. Shifting ”pain point” marketingIn this episode, Ashley shares how to shift out of the traditional "Pain Point" Marketing techniques that are widely taught in the industry to attract clients who actually take action.
Key Takeaways:
Shifting Thoughts Framework: The episode revolves around Ashley's innovative "Shifting Thoughts Framework" in marketing. Traditionally, entrepreneurs are taught to sell based on pain points, emphasizing the client's struggles and then presenting their offer as the solution. The host argues against this approach, highlighting the negative impact it has on both sides of the marketing equation.
Negative Emotion in Marketing: Ashley explores t...2024-02-0642 minThe No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands12. Who or How?How can you put yourself in more situations or circumstances that allow you to think like someone who was at a higher level? This is one of the topics we touch on today’s episode to help you get to that next level and to know if you are ready or not.
What you’ll learn
How to Stop struggling with getting to the higher level.
Practicing what you want.
Favorite Quote
“The who comes before the how”
RESOURCES
Yeah, I'm making stink about this because I have put ALL...2024-01-3010 minThe Marketing Corner with Shawn CampbellThe Marketing Corner with Danny McPaddenOn this episode of The Marketing Corner, Shawn and Aaron have special guest Danny McPadden of Last Bridge Media on the podcast! They discuss important components of a marketing video, common mistakes, and many lively stories!
Good video production has become an essential component of effective marketing strategies in the modern digital landscape. This medium's ability to capture and retain audience attention while conveying a message both succinctly and powerfully is unparalleled. This essay will delve into the various reasons why high-quality video production is critically important for several aspects of marketing.First and...2024-01-2538 minThe No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands11. Astro Marketing w/ Katherine WehlerJoin Ashley Mae as she chats with astrologer and new paradigm business and soul coach, Katherine Wehler, all about how to align your marketing with your unique astrologer chart.
In this episode Ashley and Katherine cover where to look in your chart for your ideal client, how to speak to them in a way that provokes change and how to connect with them on a soul level in your marketing.
Topics Include:
What your 11th and 5th house mean in astrology
Creating messaging around your mercury placement
Breaking down y...2024-01-2354 minThe No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands10. Strategies for Attracting Perfect Clients - Mind Messaging Part 3In this episode, Ashley dives into the intricacies of understanding and connecting with ideal clients through her signature framework known as the "Five A Method." Rooted in the hosts' expertise in hypnotherapy, NLP, and marketing, this method breaks down essential aspects to consider when identifying and attracting clients who align with your services.
Key Takeaways:
Attracting clients who are aligned with your offerings and at a similar level of knowledge and experience is crucial.
The hosts highlight the value of working with clients who possess a certain level of awareness and are familiar with concepts integral...2024-01-1640 minThe No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands9. What Your Client Actually Wants - Mind Messaging Series Part 2In this episode, Ashley discusses the critical role of examining what your clients actually want and articulating that specificity in business messaging and marketing
Key Points:
Balancing Emotional and Ego Desires:
Highlight the importance of addressing both emotional and ego-based desires.
Caution against speaking exclusively to either side, advocating for a blend of both in messaging.
Mindset Shifts in Marketing:
Acknowledge various mindsets around marketing, particularly obstacles hindering specificity.
Challenge the traditional corporate marketing mindset and the need for adaptation in the online marketing landscape.
Attracting vs. Repelling:
Discuss the s...2024-01-0939 minThe No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands8. Attracting More Pre-sold Clients - Mind Messaging Series Part 1In this episode, host Ashley and guest, Rachel dive deep into the reasons why potential clients might not be buying your offers and what you can do to shift into attracting more pre-sold clients. The focus is on understanding ideal clients and the results they desire, emphasizing clarity in messaging and marketing strategies.
Key Points Discussed:
The Vagueness Trap:
Many marketers fall into the trap of vague messaging when promoting results.
Highlighting the importance of specificity over generality in marketing.
Understanding Client Needs:
Shift from "helping clients make more money" to addressing...2024-01-0244 minThe No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands7. Creating a Wealthy Identity with Shayla LocklearJoin me as I speak with Shayla Locklear, an expert in business development and wealth psychology, all about wealth vs. rich mindset and what it looks like to work with high-net worth individuals.
Some of the topics covered:
Money Mindset Transformation & Identity Work:
Shayla underscores the imperative need to revolutionize your money mindset, a crucial aspect for marketing success.
Top-Down vs. Bottom-Up Marketing Impact:
Shayla introduces the concept of the top-down approach, highlighting the potential marketing impact of supporting high-profile individuals.
The conversation delves into the contrast between top-down and bottom-up marketing m...2023-12-191h 04The No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands6. Creating Specificity In Your Messaging
In this podcast episode, Ashley talks about the importance of moving beyond broad characteristics or demographics in your marketing. Instead, the focus is on marketing to specific situations, making the content more relatable and impactful. Ashley shares personal anecdotes and client stories to illustrate the power of highlighting specific scenarios. The approach transforms the concept of a niche, making it more dynamic and personalized.
Key Learnings:
Emphasize specific situations over generalized characteristics in marketing:
So that you can connect with your audience on a deeper level by addressing their specific experiences and challenges.
...2023-12-1227 minThe No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands5. A Subconscious Belief That Wrecks Your MessagingIn this episode, Ashley explores the often overlooked connection between mindset and messaging in the realm of marketing. Emphasizing that attracting clients aligns with the way you communicate, Ashley delves into the impact of subconscious thoughts on messaging, sales processes, and overall business strategies. By dissecting the nuances of subconscious beliefs, the episode highlights how addressing mindset can profoundly enhance the effectiveness of marketing efforts.
Key Takeaways:
Mindset-Messaging Duality: Uncover the powerful link between your mindset and the messages you convey in your marketing, so that you can align your thoughts with strategic communication.
Subconscious Influence...2023-12-0424 minThe No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands4. Selling is NOT ServingEver heard the phrase "Selling is Serving" and it just didn't resonate? In this episode, Ashley digs into the unconventional thoughts around why this phrase is causing more harm than good by evoking subconscious responses based on individual experiences and programming.
Key Learnings:
The power of neurolinguistic programming (NLP) in marketing and sales.
Words and phrases can have different meanings based on individual experiences and subconscious programming.
Changing the meaning of words can lead to shifts in beliefs and behaviors.
Authentic messaging is crucial for effective marketing.
Realigning with phrases that resonate personally can enhance communication...2023-12-0429 minThe No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands3. Speaking To The Right Level Of Client In Your Messaging With Parmees YazJoin us in this episode as we delve into the world of personal branding and messaging with the incredible Parmees Yaz.
Main Topics In This Episode:
How to embrace your Uniqueness factor in Personal Branding
The Nuances of Expertise and Individuality
We explore the nuances of expertise and individuality in personal branding and discuss how speaking to a specific audience doesn't require being the "go-to expert" in the industry. We also dismantle the notion of competition within the same niche, emphasizing that different styles attract different ideal clients.
Shifting Perspectives and Effective Messaging
We...2023-12-041h 05The No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands2. The ”I need to think about it” objectionIn this Episode, Ashley breaks down her very unconventional viewpoint on the "I need to think about it" objection, as well as the term "objection" in general.
In This Episode You Will Learn:
How to address "objections" in the context of a sales call.
How to eliminate all objections on a sales call and Sell without Selling
The Subconscious pattern that 99% of your clients have
The difference between coaching and selling
RESOURCES
Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency!
From hypnotherapy t...2023-12-0453 minThe No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands1. What Are You Actually SellingIn this episode, Ashley talks about taking a client-focused marketing approach that delivers tangible transformations for clients, highlighting authenticity, uniqueness, and the avoidance of manipulative tactics. Quality content creation, shorter sales cycles, and being recognized as the best in the field are key objectives, with a balance between relatability and relevance.
In This Episode You Will Learn:
Client-Centric Transformation: How to Prioritize delivering tangible results and transformations for clients.
Authenticity and Uniqueness: Stand out by being authentic and presenting a unique value proposition.
Quality Over Quantity: Emphasize the creation of high-quality, impactful content over excessive posting.
R...2023-12-0441 minThe Marketing Corner with Shawn CampbellThe Marketing Corner: How to Get the Most Out of Your Videos OnlineIn today's digital age, online videos have become an integral part of our daily lives. Whether for entertainment, education, or marketing, videos have a remarkable ability to capture and hold our attention. As such, the importance of getting the most out of your videos online across different platforms cannot be overstated. This multi-faceted significance is rooted in several key factors.
Wider Reach: Online platforms offer an unprecedented opportunity to reach a global audience. Be it YouTube, Facebook, Instagram, TikTok, or other social media sites, these platforms have billions of active users. Maximizing the reach of your videos...2023-10-1727 min
Rockstar CMO FMThe Counting Cards, Keith Smith on Creativity and Diversity and Todd is in the Bar EpisodeAs our resident Rockstar CMO strategy advisor Jeff Clark is away again this week, host Ian Truscott shares a thought about card counters and what we can learn as marketers from them.Ian goes backstage with Keith Smith, Managing Director of The Advertist, the UK’s only independent new business development platform that helps agencies build their new business pipeline. Keith is also the host of The Fuel Podcast which is focused on business development and features great guests from around the world of agencies and advertising. Ian and Keith chat about what he's learned from hosting tha...2023-07-291h 05
Rockstar CMO FMThe See Your ICP, Backstage with Tim Ringel from Meet the People and There are 3 eyes in this Cocktail EpisodeThis week our host Ian Truscott joins Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director in the Marketing Studio, where Jeff shares how to create your ICP (Ideal Customer Profile).Ian then goes backstage with Tim Ringel, a serial entrepreneur with the passion and drive to push past the status quo. This desire to make things work the way they’re supposed to has led him to the role of Global CEO of next-generation international advertising group Meet The People.Tim is a seasoned global CEO, a builder of multiple interna...2023-06-241h 11
Rockstar CMO FMThe Jeff's F'in' Campaign Fundamentals, a drop of Vermouth with Jill Jago and Robert is Organising Content with a Cocktail EpisodeThis week our host Ian Truscott joins Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, in the marketing studio where Jeff shares his 5 f'in' fundamentals for campaign planning.Ian then goes backstage with Jill Jago, a futurist, entrepreneur and strategic communications consultant who has worked for global design firms, including NBBJ, Arup, AECOM, and B+H. She has dedicated her career to creating the circumstances that make more sustainable outcomes possible. After three decades in the design industry, Jill is now focusing on growing her own sustainable beauty company as the co-founder of Ve...2023-06-101h 12
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch20VC: Meta CMO Alex Schultz on The Crucible Moments Scaling Facebook to 1BN Users, Turning Facebook Reels Into a Monetisation Engine, Competing Against TikTok and SNAP, Coming Out in the World of Tech; The Challenges and What Needs to Change Alex Schultz is the Chief Marketing Officer and VP of Analytics for Meta (formerly Facebook), leading Marketing, Analytics, and Internationalization. Previously, Mark Zuckerberg stood up and said, "Facebook would not be a BN user company without Alex". At Meta, Alex has pioneered the integration of product and direct response marketing at Meta and helped launch many of the company’s most impactful products and initiatives. Alex is gay and is the executive sponsor of Facebook’s LGBTQ+ Employee Resource Group. In Today's Episode with Alex Schultz We Discuss: 1. From Pape...2023-03-0649 min
Breakthrough Marketing SecretsCasey Stanton on Becoming a Fractional CMO [interview]⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐📕 The Fractional CMO Method [book] by Casey Stanton 🎧 The Fractional CMO Show [podcast]🔗 The Fractional CMO Community Facebook Group ☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyWhy should you be interested in my interview with Casey Stanton on becoming a Fractional CMO?Well… Here’s the intro script from his podcast…— Why do we work hard to s...2023-02-1758 min
Rockstar CMO FMThe Jeff on F'in' Research, Rob and Kennedy are Email Marketing Heroes and Robert Measures a Cocktail EpisodeThis week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, continue the Five F'in' Marketing Fundamentals series, this week diving into market research or the muse for our marketing band.Ian chats with founders of Email Marketing Heroes Rob and Kennedy, who you might know as hosts of the very entertaining podcast, The Email Marketing Show, or as the founders of the survey platform that makes you sales, ResponseSuite.Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy is a psychological mind reader (o...2022-03-051h 19
The Marketing Corner with Shawn CampbellEpisode 130: Marketing Your Business | Are You Willing to Change?In this episode I preview my upcoming new Facebook Live Series as well as talk about change and fluidity in marketing. More importantly, I ask the tough questions as to why some marketers aren't willing to adapt to today's environment. 2022-01-1416 min
Rockstar CMO FMThe Virtual Rockstar CMO Bar Lock-In - A Holiday Special with Robert Rose Episode'Tis the night before Christmas, and like many good things, this episode starts and ends in the bar - The Rockstar CMO Virtual Bar.This podcast started as a lockdown project, and over the last 85 or so episodes, Robert Rose has joined Ian Truscott in the Rockstar CMO Virtual Bar to help us escape. While sharing a cocktail each week, he's transported us to somewhere exotic (and Wales) for a marketing thought. But, who is this guy that has inspired us to drink quite so much gin? Robert Rose is a sought-after consultant, best-selling author, k...2021-12-241h 00
Rockstar CMO FMThe Virtual Rockstar CMO Bar Lock-In - A Holiday Special with Robert Rose EpisodeIt's the night before Christmas, and like many good things, this episode starts and ends in the bar - The Rockstar CMO Virtual Bar.This podcast started as a lockdown project, and over the last 85 or so episodes, Robert Rose has joined Ian Truscott in the Rockstar CMO Virtual Bar to help us escape. While sharing a cocktail each week, he's transported us to somewhere exotic (and Wales) for a marketing thought. But, who is this guy that has inspired us to drink quite so much gin? Robert Rose is a...2021-12-2459 min
The Marketing Corner with Shawn CampbellEpisode #126: Patience is Needed When Running Facebook AdsWhile, yes, you can whip up an ad on Facebook in a relatively short period of time, it's not recommended that you do so. You need a little patience - in the planning, the creative, and, most importantly, the timing of your campaign. 2021-10-2111 min
The Marketing Corner with Shawn CampbellEpisode 125: Why You're Missing the Boat with FacebookThere's been a lot of bashing of Facebook lately. But let's talk about some underlying reasons for this and, as business owners, realize you're missing the boat. 2021-10-1321 min
The Marketing Corner with Shawn CampbellEpisode #119: Facebook Ads and a Side NoteIn this episode, I talk about some tips to get you started off right with your Facebook ads, plus a little side note on why you're not doing them. 2021-08-3018 min
Business GebubbleVW CMO sagt Facebook funktioniert nicht? + Interview mit Guido AugustinIn dieser 8. Folge spricht Dennis in unserer Kategoerie "Bubble gebabbel" über ein Kommentar von VW CMO Jochen Sengpiehl zum Thema Facebook Marketing (Quelle: https://www.horizont.net/marketing/nachrichten/interview-mit-vw-cmo-jochen-sengpiehl-das-marketing-muss-sich-komplett-umstellen-192005).
Außerdem interviewen wir Guido Augustin. Netzwerker, erfolgreicher Unternehmer und mit-Inhaber von Cornelia Augustin Home Staging, dem Home Staging Marktführer in Deutschland!
Alle im Podcast erwähnten Links gibts hier:
https://www.cornelia-augustin.de/
https://www.houzz.de/experten/home-staging/cornelia-augustin-home-staging-pfvwde-pf~974481578?
Home Staging Ausbildung: https://asbldg.cornelia-augustin.de/ausbildung
Ansonsten geht es bei uns um alles Rund um die Theme...2021-06-1244 min
Das Facebook Update – Inspiration, Anwendungstipps & Perspektiven direkt von FacebookDie Experten #27 – Inspiration als Antrieb. Wie Westwing mit Instagram Reels Millionen erreicht mit CMO Tobias SeitzNadine und Daniel gemeinsam mit Westwings Chief Marketing Officer Tobias Seitz über Reels Ads, Markenaufbau, Test & Learn, Sofa Lennon and “MTV Cribs”
Aktuell 25 Millionen Views pro Woche - allein über Instagram Reels. Die letztes Jahr im Sommer eingeführte Videofunktion hat bei Westwing voll eingeschlagen. Es kommt daher nicht von ungefähr, dass die führende Home & Living-Marke zu den wenigen Unternehmen zählt, die exklusiv und vor der globalen Einführung Ende Juni die neuen Reels Ads testen können.
Bei den Facebook Marketing Experten #27 geht es aber um weit mehr als nur Reels. Tobias Seitz (Chief Market...2021-05-1131 min
Das Facebook Update – Inspiration, Anwendungstipps & Perspektiven direkt von FacebookDie Experten #26 – Durch Instagram zur am schnellsten wachsenden Life Style-Marke Europas mit K&S CMO Marian PaulRamona und Kaspar mit K&S-Geschäftsführer und CMO Marian Paul über eine Instagram-Erfolgsstory durch Test & Learn, Mut, Fehlerkultur, Aufbrechen von Silos und Customized Content
2014 als Early Adopter begonnen, hat Kapten & Son heute 830.000 Follower auf Instagram und verkauft neben Uhren auch Sonnenbrillen und Rucksäcke in mehr als 30 Ländern. Kapten & Son auf Instagram ist eine echte Erfolgsstory. Was die Erfolgsfaktoren dieser Geschichte waren und sind, erzählt Geschäftsführer und Chief Marketing Officer Marian Paul, Ramona und Facebook-Kollege Kaspar (Client Partner eCommerce) in der 26. Folge der Facebook Marketing Experten. Marian gibt transparente Einblicke in einen konsequenten Test & L...2021-04-2727 minThe Marketing Corner with Shawn Campbell5 Components of Good Facebook Ads & the Temptation of a Leftover Chocolate Chip on My DeskAs an entrepreneur, it's important to know the marketing tools at your disposal and Facebook Ads are often misunderstood or not utilized properly. Here are five components your Facebook Ads need to be effective - and I ponder the thought of eating a leftover chocolate chip on my desk. And, of course, there are a few extra nuggets for you regarding your Facebook Ads.
Are you using Facebook Ads? Or, as importantly, have you used them without any decent results? Then podcast is certainly one you should take in. Afterwards, what questions do you have? Email me at...2021-02-1618 minThe Marketing Corner with Shawn CampbellThe 5 Things Entrepreneurship and Baseball Have in Common - and Lessons for the Small Business OwnerEntrepreneurship and being a small business owner have a lot of things in common with baseball. In this episode, we talk about 5 things small business ownership have in common with America's past time - baseball! If you own or are thinking about starting a small business, then this is a great look and what you're in store for. Baseball is a game that is really a game within many games on the field, just like entrepreneurship can be for many of us. This video talks about many aspects of both and the similarities and, ultimately, lessons we, as entrepreneurs, ca...2021-01-2516 min
Destination CMO with Vincent PhamvanFacebook: Carrie ZhouCarrie Zhou grew up in various communities where she never felt like she was part of the majority. She took the non-traditional path, pivoting out of her career into a role in tech. Today, Carrie is a Talent Acquisition Lead at Facebook, and in this episode, Carrie explains how to bring your authentic self to your professional life by having real conversations instead of feeling the need to say "the right answer." Also, Carrie talks about who is the best to reach out to when networking, and the answer may surprise you.
Show Notes & Transcript: http://vyten...2020-10-1335 min
Marketing VanguardAntonio Lucio, Global CMO of Facebook – Inclusive Leadership Through TurbulenceOn his last day as Global CMO of Facebook and also his last day as a CMO after 40 years in marketing, Antonio Lucio took to the virtual stage during Brandweek to share his thoughts on business, marketing and life. Antonio takes us through his journey in marketing and leadership and shares will all of us the lessons he learned along the way. He also shared the negative consequences when you take on too much at work without being mindful of you and your family. Having survived divorce, depression and a heart attack, Antonio offers his advice as someone who has “ma...2020-09-2233 min
The Marketing Corner with Shawn CampbellWhat Should I Post Each Day on My Facebook Business Page?This is a very common question I get and it's thoroughly addressed in this video with several ideas and why these ideas should be implemented in your day-to-day posts on your Facebook business page.2020-07-0116 minThe Marketing Corner with Shawn CampbellThe Importance of Brand Awareness Campaigns on FacebookHow many impressions does it take now before someone realizes what you do? With our attention spans that of a goldfish these days, you better know this and why brand awareness ads on Facebook are of the utmost importance.2020-05-1510 minThe Marketing Corner with Shawn CampbellSome Basics for Your Facebook MarketingOkay, so I gave in and provided some basic Facebook marketing tips ...and one of my lil' secrets. 🙄2020-05-0109 minThe Marketing Corner with Shawn CampbellFacebook Ads assistance offered at no rate!Fellow small business owners, I'm offering a free consultation, with no gimmicks or hooks, to help you with your Facebook Ads. We're all going through the struggle now, the is my way to give back and try to help out our community get through these times. Email me at shawn@cmgsocislmedia.com to set up a time for a consultation.2020-03-1823 min
Marketing VanguardSpecial Edition: Duos with Marc Pritchard, CBO of P&G and Antonio Lucio, CMO of FacebookWhat happens when you bring two of the most influential marketing leaders in the world together on one podcast? I just had to find out, which is why I invited Marc Pritchard CBO of Procter & Gamble and Antonio Lucio, CMO of Facebook to come together to interview each other in this very special CMO Moves Duos episode. We’ve all heard from or read about Marc and Antonio individually on the importance of transparency, trust, diversity, inclusion, credibility, reinvention and responsibility. Hearing them discuss the topics together and the rationale behind their shared perspectives only further underscores their impact in ou...2019-08-2932 min
Tales From The PROSThe journey to becoming a CMO and its impact on an organizationIn this episode of Tales from the PROS, I chat with Katy Jones, who is the CMO at FoodLogiQ, which was featured on Forbes as top 25 most innovative AgTech startups, and also Katy was awarded the 2017 Triangle Business Journal C-Suite Award. FoodLogiQ helps restaurant operators, food retailers, consumer packages goods companies and other food companies achieve end-to-end traceability, and high quality food products across supply chain. Katy and I talk about what it takes to be become a successful Chief Marketing Officer (CMO) in a growing company and the struggles that go with it. We also chat ab...2018-05-1645 min
Tales From The PROSThe journey to becoming a CMO and its impact on an organizationIn this episode of Tales from the PROS, I chat with Katy Jones, who is the CMO at FoodLogiQ, which was featured on Forbes as top 25 most innovative AgTech startups, and also Katy was awarded the 2017 Triangle Business Journal C-Suite Award. FoodLogiQ helps restaurant operators, food retailers, consumer packages goods companies and other food companies achieve end-to-end traceability, and high quality food products across supply chain. Katy and I talk about what it takes to be become a successful Chief Marketing Officer (CMO) in a growing company and the struggles that go with it. We also chat ab...2018-05-1645 min