Shows
Open Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalCarnie Tricks to Corporate Triumph: Jesse Wroblewski’s Secret Code to Brand SuccessOn this episode of the podcast, Dean Denny interviews marketing expert Jesse Wroblewski. Jesse shares his journey from starting a vocational school to founding a successful marketing agency. He emphasizes the importance of adapting to industry shifts and maintaining a clear strategic vision. Jesse also discusses the challenges of scaling a services-based business and the pitfalls of pursuing growth without a clear focus. Tune in to learn about the significance of simplicity, specialization, and strategic branding for sustainable success in the marketing landscape.
Timestamps
[00:00:00] Jesse Wroblewski, a marketing expert...2024-08-261h 12Open Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny Digital27X ROI From Digital Ads: How We're Scaling Our SaaS Marketing Agency With Facebook AdsOn this episode of the podcast, Dean Denny shares valuable insights on maximizing ROI from Facebook ad campaigns. They discuss the importance of understanding the customer journey, creating compelling messaging, and utilizing the right assets for successful digital advertising. The episode also explores the significance of lead magnets, personalized calls, and presentations in attracting and nurturing potential clients. Additionally, they touch on the use of AI tools like ChatGPT for content creation and optimizing messaging in advertising campaigns. Overall, this episode provides strategies for lead generation, nurturing leads, and enhancing sales processes through strategic marketing efforts.
Timestamps2024-06-0633 minOpen Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalUnleashing the Power of Storytelling with Naomi Soman of StorylogickOn this episode of Open Source Growth, join hosts Dean Denny and Naomi Soman as they dive into the world of marketing, copywriting, and storytelling. Special guest Naomi Soman shares her expertise on user research, customer personas, and the psychology behind effective marketing strategies. Discover the secrets to engaging audiences through storytelling, conducting authentic user interviews, and optimizing headlines and CTAs. Learn how to adapt your copywriting strategies for social media, with a focus on authenticity, creativity, and experimentation. Don't miss out on this exciting episode filled with valuable insights on crafting compelling narratives and driving successful marketing campaigns.
2024-05-271h 13Open Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalGoogle Ads For SaaS Businesses: Everything You Need To Know In 30 Minutes Or LessOn this episode of the podcast, Dean Denny shares the exciting benefits of using Google Ads for SaaS businesses. He dives into the power of reaching targeted audiences through platforms like Search, Display, and Video campaigns. He emphasizes the cost-effectiveness and tracking capabilities of Google Ads, as well as advanced bidding strategies like CPC and automated bidding. He also highlights the importance of conversion tracking, remarketing, and conversion rate optimization for maximizing results. With optimization techniques such as AB testing, clear call-to-action, and unique value propositions, businesses can achieve better performance. Dean stresses the significance of analyzing trends, audience...2024-03-2429 minOpen Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalBreaking Free: Overcoming Excuses to Unleash Your PotentialJoin Dean Denny on Open Source Growth as he reveals the secrets to overcoming excuses and challenges for personal and professional growth. Through captivating stories of triumph over adversity, Dean showcases the transformative power of perseverance and self-awareness. From encounters with American Express representatives to roadside assistance workers, these stories inspire listeners to identify and challenge their own excuses. Dean emphasizes the importance of setting clear goals and seeking accountability partners to stay on track. Discover the mindset shifts and strategies that will help you focus on what you can do, rather than what you can't.
Timestamps
[00:01:47] Excuses limit...2024-03-2216 minOpen Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalLinkedIn Ads For SaaS: Everything You Need To Know To Book Demos, Free Trials and Scaling Your MRROn this episode of the podcast, Dean Denny shares practical insights on maximizing the potential of LinkedIn ads for B2B SaaS businesses. He discusses strategies for demand generation and lead generation campaigns, emphasizing the importance of careful consideration of unit economics. Dean highlights targeting options, campaign setup, and optimization techniques, stressing the value of clear targeting, lead forms, and gated content for effective lead generation. He also emphasizes the significance of tracking conversions using Google tags and the LinkedIn insights tag to enhance campaign effectiveness.
Timestamps
[00:00:04] SaaS marketing podcast by Dean Denny.
[00:03:32] LinkedIn ideal...2024-03-1818 minOpen Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalThe 1:3:1 Rule For Leading Marketing Teams At ScaleOn this episode of the podcast hosted by Dean Denny, discover the powerful 'one three one rule' for leading marketing teams. Learn how this rule can streamline meetings, empower team members, and drive business growth. Find out how to maximize team productivity and efficiency in marketing leadership roles. Explore strategies for clear problem-solving and decision-making processes to accelerate progress and minimize time-consuming discussions.
Timestamps
[00:02:25] Leverage team for successful marketing campaigns.
[00:03:52] Marketing meetings can spiral out of control, but implementing the 1-3-1 rule can help streamline discussions and decision-making.
[00:05:35] One three one rule for...2024-03-1608 minOpen Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalYour Business Needs a Podcast. Here's why...On this episode of Open Source Growth, Dean Denny discuss the benefits of podcasting for SaaS companies. He highlights how podcasting can help build a strong brand and engage with the audience. He also provides insights on setting up a podcast, including equipment recommendations and publishing platforms. The host suggests talking about valuable topics like software marketing and lead generation to attract customers. He emphasize the importance of adding personal touches and sharing personal experiences to create a unique brand. Stay tuned for future episodes on audience engagement, storytelling frameworks, guest interviews, and metrics for measuring success.
2024-02-1217 minOpen Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalWe Made A 'Couples' Vision Board. Here's How It's Going...
On this episode of Open Source Growth, Dean Denny and his wife Hannah discuss the concept of vision boards and how they can help couples stay on the same page and achieve their goals together. Dean explains the law of attraction and how having a vision board can help focus one's energy on achieving their goals. He encourages listeners to create their own vision boards and offers help and advice if needed.
Timestamps
[00:01:39] Explore conflicting visions in marriage.
[00:04:08] Create dream life: Law of Attraction
[00:09:26] Create vision for relationship success.
[00:10:58] Couples create dream vision board.
[00:12:37] Eradicate...2023-11-2217 minOpen Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalHow To Build An Elite B2B SaaS Growth Marketing Team
On this episode of Open Source Growth, Dean Denny, founder and director of Australia's top-ranked SaaS marketing agency Owen Denny Digital, discusses the importance of building an effective B2B SaaS growth marketing team. He recommends hiring a high-quality generalist, outsourcing specialist help, and hiring agencies for media buying, strategy, and SEO. He also suggests hiring from disadvantaged communities and bringing in a CMO to oversee the whole team.
Timestamp:
[00:01:47] Building B2B SaaS team: step-by-step instructions.
[00:03:55] Marketing team part of revenue team.
2023-11-1625 minOpen Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalBuilding High Performance Software Teams And Companies With Frederic Joye, Co-Founder Of ArcanysIn this episode of Open Source Growth Podcast, Frederic Joye, co-founder of Arcanys, shares a fascinating journey through the software industry. The discussion commences with an introduction to Frederic and his pivotal role in establishing Arcanys. Together, they delve into the profound impact of the software outsourcing industry on the Philippines' economic landscape.
Notably, the podcast explores how outsourcing BPO services can uplift wages in developing countries, such as the Philippines. An essential facet of their conversation revolves around Arcanis' triumphant employee culture, fostering both professional development and career progression for its developers.
In summary...2023-10-271h 10Open Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalI (Kinda) Hired Tony Robbins As My Business Coach. Here's What Happened_
In this podcast episode hosted by Open Source Growth founder Dean Denny, he discusses their decision to use AI as a business coach to help grow their software or SaaS company.
Dean explains his process of onboarding ChatGPT and training it to provide personalized business coaching, drawing inspiration from Tony Robbins' teachings. Dean shares how AI assists him in setting goals, generating daily schedules, handling tasks, and providing insights into his business's financials and operations. He highlights the benefits of AI coaching, such as time-saving, improved decision-making, and increased efficiency, while acknowledging some challenges...2023-09-0918 minOpen Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalI Now Have Two Mornings Per Day. Here's How:In this episode of "Open Source Growth," Dean, founder of Owendenny Digital, discusses his journey of giving up caffeine due to health concerns and how it led to improved business success. He emphasizes the challenges faced by entrepreneurs and introduces a unique daily routine: working intensely in the morning when productivity is high and working out in the middle of the day to boost energy and clarity.
Dean believes this routine provides the benefits of "two mornings" in a single day, allowing for optimal productivity and clear thinking. He encourages self-employed individuals to consider...2023-09-0712 minOpen Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalMarketing A Marketing Agency - part 2On this Part 2 episode of "Marketing A Marketing Agency", Dean Denny and Sam Kariuki discuss how to generate leads and create offers for their target audience. They explain how they initially made a mistake by offering a free website to the wrong audience, and how they then created offers such as a free LinkedIn order, Facebook go at it, and a strategy session. After two months of hard work, they launched their ads and generated a hundred and thirty leads.
They also discuss how to build relationships with potential customers and convert them into...2023-07-1656 minOpen Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalMarketing A Marketing Agency - Part 1On this PART 1 episode of 'Marketing A Marketing Agency', host & founder Dean Denny is joined by Sam Kariuki, Head Of Performance Media at Owendenny Digital, to discuss the importance of understanding the market and the messaging you give to your audience.
They explained how AI is changing the way we do things and how marketers should focus on personal experiences to stand out.
They also covered how to speak your customer's language and how to use paid traffic to grow your business. They emphasized the importance of colonization when it comes to marketing and how...2023-07-111h 00Open Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalHave LinkedIn Ads Overtaken Facebook Ads For B2B Demand Generation?In this podcast, Dean Denny, host & founder of Owendenny Digital, discusses the exciting developments in LinkedIn advertising for SaaS companies and B2B organizations. He highlights the decreasing cost of traffic on LinkedIn compared to Facebook, making it a lucrative platform for marketers.
Dean advises adapting the tone and content of ads to suit LinkedIn's audience and recommends rotating creatives for better results. He emphasizes the potential for lower costs per lead on LinkedIn and encourages listeners to take advantage of this opportunity before competition increases.
Top 5 Lessons you will learn from...2023-07-0215 minOpen Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalB2B Email Nurturing Sequences Aren't Enough. Here's Why...In this podcast, Dean discusses the challenges of email marketing for B2B companies in today's digital landscape. He highlights how the marketing world has evolved over the past decade, with increased costs per click, the need for direct response advertising, and the difficulty of generating and nurturing leads.
Dean emphasizes that traditional email nurturing sequences are no longer as effective, as people have become more cynical about leaving their information and are overwhelmed by email marketing. He suggests implementing multiple strategies to improve email marketing, including offering additional value upon download, remarketing through various channels, and...2023-06-2821 minOpen Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalDon't Build Your Customer Acquisition Funnel Until You Get Your MQL Situation Right.In this podcast, Dean Denny, the founder of Owendenny Digital, discusses the importance of generating high-quality marketing qualified leads. He emphasizes the need for qualitative analysis when evaluating the effectiveness of gated content offers and lead magnets. By matching leads to LinkedIn profiles, company information, and industry verticals, businesses can gain valuable insights into the customer journey and tailor their content creation process accordingly.
Dean highlights the significance of optimizing lead quality over quantity and recommends investing in higher-quality leads to outperform competitors. He concludes by encouraging listeners to review their CRM data and leverage the information...2023-06-2514 minOpen Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalMarketers Talk Smack - Conor Rath, Rath DigitalIn this episode of the "Open Source Growth" podcast, host and founder Dean Denny interviews Connor Wrath, a fellow marketing agency owner. They discuss various topics related to digital marketing, customer acquisition costs, attribution modeling, and the importance of aligning marketing and sales efforts. The conversation highlights the significance of a unified approach to revenue generation, where marketing and sales work together to drive results. The podcast concludes with a discussion about the growth plans for their respective agencies and the need for brand building and team expansion.
Here's what you will learn:
2023-06-181h 24Open Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalWant To Level Up Your Life_ Find 3 Hobbies. Here's Why_In this podcast, host and founder Dean Denny, discusses the importance of having three different hobbies to enhance your life and business. The first hobby should tap into your creativity, allowing you to explore new ideas and perspectives. The second hobby should focus on fitness, keeping you physically and mentally healthy to perform better in your business endeavors. The third hobby should be one that generates income, providing an additional source of financial stability while also offering a fresh perspective on your business. Engaging in these hobbies not only adds color and balance to your life but also connects...2023-06-1516 minOpen Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalWhat A Trip To The Optometrist Taught Me About Influence, Positioning And Calls-To-Action (CTA's)In this podcast episode, Host Dean discusses his recent experience with eye soreness and how he sought out a specialist for advice. He reflects on the importance of listening to professionals who have specific expertise in a particular field. Dean emphasizes the significance of positioning and brand authority in influencing people's decisions. He highlights the need for businesses and individuals to establish their unique positioning in the market, demonstrate competency, and differentiate themselves from competitors.
Dean also shares his company's focus on serving the software as a service (SaaS) market and the advantages of targeting a niche...2023-06-1211 minOpen Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalMy Poodle Just Ran An A/B Split Test On Me. Here's How..In this podcast episode, Dean Denny, the host and founder of Owendenny Digital, shares a humorous story about his experience with his poodle, Zoe, and relates it to the importance of testing and varying marketing and sales offers. Dean discusses the need for both marketing qualified lead offers and sales qualified lead offers in B2B SaaS and enterprise companies. He emphasizes the significance of constantly testing and refreshing these offers to meet the evolving needs and desires of customers.
Dean also encourages listeners to explore new approaches, conduct market research, and leverage tools like Ahrefs and...2023-05-2111 minOpen Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalYour Last Digital Marketing Agency Sucked? Here's 20 Reasons Why You Were DOOMED To Begin With...In this podcast episode titled "20 Compelling Reasons Why Your Digital Marketing Agency Might Be Doomed," the host, Dean Denny, discusses common issues faced by companies when working with digital marketing agencies. He emphasizes the importance of selecting an agency that understands the target audience and has technical knowledge of the product or service being marketed.
Dean highlights the need for agencies to specialize in the software-as-a-service (SaaS) industry and understand its unique challenges. He also points out problems related to inflexibility, communication gaps, lack of transparency, and short-term focus over long-term growth. The episode concludes with a...2023-05-1631 minOpen Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny Digital3 Hard & Fast Rules for SaaS and Online BusinessIn this podcast, Dean, the founder of Owendenny Digital, discusses the importance of staying focused on growth metrics for SaaS companies and online brands. He emphasizes three hard and fast rules for success: setting clear goals and tracking progress, continuously testing and optimizing marketing strategies, and investing in customer success. Dean shares personal experiences and advises listeners to never lose sight of their growth metrics to achieve business growth and success.
Here, you will learn:
Setting clear goals and tracking progress is crucial for measuring growth and success.
Regularly monitoring...2023-05-1111 minOpen Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalChasing Cheap Leads Will Suffocate Your Business Growth. Here's Why..In this podcast episode, host Dean Denny, discusses the misconception of pursuing cheap leads for business growth. He argues that cheap leads often result in low-quality leads, negatively impacting a company's direct response advertising efforts and brand reputation. He emphasizes that conversion rates and profitability suffer when focusing on cheap leads.
Instead, Dean suggests a different approach: focusing on increasing the lifetime value of customers and being willing to spend more to acquire high-quality customers. By optimizing the back end of the business and increasing revenue and profits, companies can dominate their industry. The key takeaway is...2023-05-0916 minOpen Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalThe Most Destructive Word In Your Business Isn't "No"On this episode of Open Source Growth, Dean Denny shares his personal development insights on sales and rejection, emphasizing the importance of definite answers and avoiding the destructive word 'maybe'. He also discusses the common problem of small businesses not knowing their target market and the transformation they offer.
The conversation also touches on the fear of rejection in sales and how to overcome it. Dean suggests that rejection is not personal and that the more one puts themselves out there, the more likely they are to find success.
Here are some...2023-05-0414 minOpen Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalNever Read A Marketing Book? Read These 5 First!In today's episode, Open Source Growth host Dean Denny discusses the five most impactful books on marketing that he recommends for businesses to read and implement. He emphasizes that the principles discussed in these books are timeless and rooted in human behavior, making them easy to execute in different forms and industries. Dean also shares his passion for reading and how it has helped him in his personal and professional growth.
Here's what you will learn from this podcast:
Reading influential books can help increase revenue in your business.
"Breakthrough...2023-05-0229 minOpen Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalDon't Run Paid Ads Until Your Campaign Passes This 6-Step Flight Check!Join Dean on this podcast episode as he shares his experience of almost making a massive mistake in his advertising campaign and provides a six-step flight check for anyone who wishes to run paid advertising, lead generation campaign, or demand generation campaign. The flight check ensures that everything needed for a successful campaign is in place, including working links, tracking, capturing leads, and having an email autoresponder. The podcast episode is geared towards helping listeners avoid making the same mistakes the host made.
In this episode, you will learn:
Admitting to mistakes is...2023-04-2621 minOpen Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalAI-Powered Growth MarketingIn this podcast episode, host Dean Denny shares his personal success trip to Bali and how it gave him perspective on the world of marketing. He emphasizes the importance of critical thinking in developing a successful strategy and the potential pitfalls of relying too heavily on AI-powered growth marketing. Dean also touches on the shift in the digital nomad community and the growth of software as a service companies.
In this episode, you will learn:
AI-powered marketing is not a magic button that can solve all problems. It still requires...2023-04-2321 minOpen Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalWhat Your Personal Trainer Can Teach You About Growing Your SaaS Company (And Your Marketing)In this podcast episode, host Dean Denny discusses the importance of accountability in achieving fitness goals and how it relates to marketing your business. The host shares his experience working with a personal trainer who provided a plan and held him accountable for his progress.
Dean emphasizes the importance of having a plan in place and tracking progress to achieve success in fitness and business. He highlights the importance of tracking progress to get excited about personal development and achieve success.
In this episode, you will learn:
1...2023-04-2015 minOpen Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalThank You Listeners, We Broke 100 Episode Listens This Week!In this brief podcast episode, host Dean Denny, thanks the listeners for tuning in and supporting the Open Source Growth podcast. He expresses his gratitude for the active community and discusses plans to ramp up the production quality of the podcast. The host encourages listeners to reach out with any questions and suggests checking out the show notes and website for more information about Owendenny Digital and how they can help with lead generation, growth marketing, and scaling demand generation within SaaS companies.
[00:00:11] - "Thank you, global listeners!"
[00:00:23] - Creating content for success.
[00:00:57...2023-04-1604 minOpen Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalDouble Your Business in Just 90 Days: The Power of Quarterly Growth Data Analysis for Marketing SuccessIn this podcast episode of Open Source Growth, host Dean Denny discusses the importance of analyzing business and marketing data in order to drive growth for a software company, marketing agency, or e-commerce brand. He encourages his listeners to review the last 90 days of data and offers advice on what to look for when analyzing the data. Dean emphasizes the importance of having a solid system in place for capturing and tracking conversion data, including a CRM and data analytics studio, with HubSpot being his recommended solution.
By identifying what made the business successful over the past 90...2023-04-1331 minOpen Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalFacebook Ads For SAAS: Everything You Need To Scale Your Product In Less Than 30 MinutesIn this episode of Open Source Growth, host Dean Denny covers everything about Facebook ads for software as a service (SaaS) companies in under 30 minutes. He emphasizes the importance of Facebook ads for achieving T2D3 growth and the need to revisit customer personas.
Dean covers objectives, creatives, targeting and bid strategies, landing pages, and CRMs to optimize Facebook ads for SaaS companies. He highlights how Facebook ads can effectively target ideal customers, making them cost-effective for businesses. Dean urges listeners to take action and start using Facebook ads to grow their SaaS business.
Tune...2023-04-1129 minOpen Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalI Quit Caffeine. Here's What Happened..In this podcast episode, Open Source Founder & Host Dean Denny discusses why he quit caffeine after being a regular coffee drinker since his teenage years. He talks about how coffee and caffeine have been a big part of his life and culture in Australia, especially Melbourne's cafe culture. Despite this, he has successfully quit caffeine for the past 30-31 days and shares his reasons for doing so and how it has benefited him as a founder of a marketing agency.
He also recommends that people who are addicted to caffeine should seek help to quit and explore...2023-04-0720 minOpen Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalIt's All About Reps': Pushing Through Business Growth HellIn this podcast episode, Founder & Host Dean Denny, discusses the importance of personal development and spirituality in entrepreneurship. He emphasizes that the success of a business is closely tied to the personal growth of its founder. Dean reflects on his own experiences with his business, Owendenny Digital, and shares the ups and downs he has faced over the past 3-5 years, including losing clients due to team members' mistakes, learning from early mistakes, and finding success in targeting specific niches such as SaaS companies and AI-led service providers.
In this episode, you will learn:2023-04-0519 minOpen Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalThe Growth Hack Most Likely To 10X Your Company In 2023In this episode of Open Source Growth, we reveal the number one growth hack likely to 10X your SaaS Company in 2023. And before you ask - NO, it's not ChatGPT, or any other fancy AI-driven solution or emerging self-serve digital advertising platform.
In this episode, you will:
1. Discover the growth hack most likely to ten-fold your company this year,
2. Uncover the secret to developing a successful marketing strategy and promotional calendar, and
3. Learn how to leverage AI to maximize your growth marketing efforts and free up...2023-03-2618 min
Open Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalAutomating Your Marketing with AI In 2023: The First 5 Things You Must DoDean Denny, the director of Owendenny Digital, Australia's leading SAAS marketing agency and host of "Open Source Growth," he explores the latest trends and tactics in SAAS marketing.
In this podcast episode, Dean talks about the top five marketing activities that should be automated with AI for businesses to achieve growth and profitability.
The first recommendation is to automate customer service and support with chatbots or plugins that integrate with email servers such as Gmail.
The second recommendation is to use AI for predictive analytics and personalization to analyze large amounts of data...2023-03-2314 minOpen Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalWill AI Replace Your Growth Marketing Team or Agency?It's true. The robots are coming for our marketing jobs. But the bigger - and better - question is this: How can we as marketers use this technology to better serve our clients? That's the question we're exploring and we'd love for you to join us. Come listen, learn, and let's see where we end up!
In today's podcast, Dean Denny from Owendenny Digital, Australia's leading SaaS marketing agency, poses the question: Will AI Replace Your Growth Marketing Team or Agency?
After many weeks of testing the latest and...2023-02-2626 minOpen Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalShould I Let ChatGPT Do All My Copywriting?Welcome back to Open Source Growth, the SaaS marketing podcast for software companies, online businesses, and beyond. I'm your host, Dean Denny, and in today's episode, we discuss how entrepreneurs can use AI to power our Marketing teams and lead generation efforts. This then begged the question:
"Should I let ChatGPT Do All My Copywriting?"...
As we enter February 2023, my wife Hannah and I are excited to create amazing content for our listeners after taking a break for the holidays. In December 2022, we witnessed the global launch of ChatGPT...2023-02-2121 minOpen Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalThe Proof Olympics: The 10 Disciplines Of Believability You Must Master To Convert More CustomersWondering why your customers are hitting your landing pages and they're not becoming customers?
More often than not, you're sitting on an awesome product. You know it, I know it, and your mom knows it. So why aren't people buying?
The answer is social proof.
People want to see that other people have used your product and loved it before they're willing to shell out their hard-earned cash.
Think about the last time you made a big purchase. Whether it was a h...2022-08-0414 minOpen Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalYour Personal 'Hidden Goldmine' For Scroll-Stopping Marketing AnglesWelcome to Open Source Growth with your host Dean Denny. In this episode, Dean shares a unique discovery that will dramatically improve your ability to write winning ads and convert customers. But before he dives into that, he reminds listeners to hit the subscribe and like button to support the podcast's growth.
Dean then shares his personal struggle as a business owner of a marketing agency. He loves marketing, sales, and leadership, but business operations and fine details drain him. This often results in a wild contraction of the agency's monthly recurring revenue when he gets too...2022-08-0114 min
Open Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalWhy You Don't Need to Build A Website To Get Leads, Sales And CustomersHey there, it's Dean from Open Source Growth. In this episode, Dean shares a personal story about his freelancing journey and how he generated leads, sales, and customers without building a website. He talks about the importance of having conviction and self-belief in oneself to achieve success.
Dean shares how he started his own marketing agency without a social media profile, a Facebook profile, or a website. He emphasizes that if you have a high ticket service, like sales coaching, marketing coaching, or web design, there's always a prospect in your neighborhood. All you need is the...2022-07-2109 min
Open Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalThe 3 Critical Metrics You Need To Grasp Before Scaling (Or Killing) Your Facebook Ads.Facebook advertising has taken the world by storm, however so many businesses these days are getting burnt by not truly understanding what really matters in the minds on Facebook. In this podcast, Dean discusses the three biometrics you must understand in order to achieve Facebook success and how you can implement automated rules to optimise all of this (without you even lifting a finger).2019-06-2731 min
Open Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalThe “Forgotten” Golden Rule Of MarketingGet over yourself and your products and services! In this short episode of the digital marketing gangster podcast, Dean explores the concepts and complete lies that the digital marketing industry has been perpetuating for the past five years. It’s time to get real. It’s time to understand that you are not your customer, and to start thinking about how you actually help them (instead of talking about how great your products and services are).2019-06-2312 min
Open Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny DigitalDigital Advertising Won’t Solve Your Strategic ProblemsIn episode one of the digital marketing gangster podcast, digital marketing expert Dean Denny talks about the myths, trials and tribulations of the current state of the Internet marketing industry. In under 15 minutes, he explores the ideas of why your business model may be the primary issue of your success instead of the marketing campaign you are seriously trying to roll out.2019-06-2214 min
Brandon Burns ShowHow do you avoid the marketing agency death traps?How do you avoid the marketing agency death traps?Are you thinking of engaging a marketing agency to help navigate launching and growing your startup? Here are the top 10 mistakes to avoid when thinking of working with a Marketing agency and what questions you must ask your future marketing partner. Good luck!Question 1: how does a digital marketing agency work?Question 2: before engaging a digital marketing agency what do I really need to know?Question 3: what is a common piece of advice you hear digital agencies give tha...2018-08-2436 minBrandon Burns ShowHow do you avoid the marketing agency death traps?How do you avoid the marketing agency death traps?Are you thinking of engaging a marketing agency to help navigate launching and growing your startup? Here are the top 10 mistakes to avoid when thinking of working with a Marketing agency and what questions you must ask your future marketing partner. Good luck!Question 1: how does a digital marketing agency work?Question 2: before engaging a digital marketing agency what do I really need to know?Question 3: what is a common piece of advice you hear...2018-08-2400 min
Brandon Burns ShowUnderstanding how much the digital landscape is changing and what you need to do to stay ahead of your competitionUnderstanding how much the digital landscape is changing and what you need to do to stay ahead of your competitionThis week we sat down with the amazing Dean Denny from Owen Denny, who are a Geelong based Digital Marketing Machine! Dean was kind enough to spend some time with us, sharing his insights on Digital as a whole for our start-up audience and what are some of the keys to having continued success online. From social-media, google re-marketing, creating relevant content and instagram's latest swipe up ads, Dean exposes us to some really valuable strategies...2018-08-0335 minBrandon Burns ShowUnderstanding how much the digital landscape is changing and what you need to do to stay ahead of your competitionUnderstanding how much the digital landscape is changing and what you need to do to stay ahead of your competitionThis week we sat down with the amazing Dean Denny from Owen Denny, who are a Geelong based Digital Marketing Machine! Dean was kind enough to spend some time with us, sharing his insights on Digital as a whole for our start-up audience and what are some of the keys to having continued success online. From social-media, google re-marketing, creating relevant content and instagram's latest swipe up ads, Dean exposes us to some really valuable strategies...2018-08-0300 min