Shows
The Brand BlueprintThe Brand Blueprint: Capsule 6 - Making Insulin Affordable: How Project Insulin Is Redesigning Access with Eric MoyalHey Brand Builders,If you’ve ever wondered how anyone actually scales a biotech company in one of the most regulated, complex industries on earth — without venture capital and big-pharma profit pressure — this episode is for you.I’m sitting down with Eric Moyal, Founder and Executive Director of Project Insulin, a nonprofit on a mission to produce its own generic insulin and sell it directly to patients at cost. No price gouging, no games with insurance, and a clear focus on the 1.3 million Americans who are currently rationing their insulin.We get into:
2025-11-171h 02
The Brand BlueprintThe Brand Blueprint - SeedSpot Special: How Best Dam Tape Skates from B2B to Big Box with Founder Logan CuvoFor SeedSpot Special Ep. 2, we’re joined by Logan Cuvo — Founder & CEO of Best Dam Tape — to unpack how a niche performance brand can scale from equipment rooms to big-box retail. Logan shares the exact steps behind his B2B-first traction with NCAA and pro teams, then walks through his retail-readiness plan: Walmart.com KPIs, Open Call prep, packaging/UPCs, EDI, 3PL, and PO financing.We cover channel selection (DTC vs. retail vs. B2B), forecasting for first ships, why retail-ready packaging matters, and how to bring buyers hard data instead of hype. If you’ve...
2025-11-0352 min
The Brand BlueprintThe Brand Blueprint: Tristan Gandolfi (Seed Spot): Data-Driven Buyer Pitches, Real Paths to Retail & Our Seed Spot Series KickoffWe’re back from fall break! 🎉 After a 5–6 week reset, The Brand Blueprint returns with a special Seed Spot Founder Series rolling out over the next several weeks. We’re kicking it off with Tristan Gandolfi, VP of Programming at Seed Spot, to unpack what actually gets founders retail-ready: data-driven storytelling, buyer psychology, live buyer simulations, and non-dilutive support that turns proof into POs.In this episode (Capsule 6 | Sales & Distribution):• Why buyer pitches must lead with data (velocity, margin, trend fit)• How to make a buyer’s job easy (answer their questions...
2025-10-271h 05
The Brand BlueprintThe Brand Blueprint | Capsule 6 Kickoff — Sales & Distribution PlaybookCapsule 6 is here—and we’re zeroing in on the most under-praised growth engine in CPG: sales & distribution. In this 8-minute kickoff, host Dana Ammons (PepsiCo, Colgate-Palmolive, SC Johnson, P&G) breaks down why shelf strategy and channel selection beat flashy ads every time, and how founders can turn data + story into retail velocity. You’ll hear the four pillars we’ll explore this capsule—channel selection, pitch design, supply chain & margins, and scalable rollouts—plus a preview of featured founders (like Black Girl Tamales and Best Dam Tape) and a special Seed Spot mini-series...
2025-10-2508 min
The Brand BlueprintThe Brand Blueprint: Kaushik Boruah (LatentView) on AI-Led Product & Channel StrategyFounders: before you launch, run your plan through desirability, viability, feasibility—then measure velocity like your business depends on it. In this episode, Kaushik Boruah (Business Head, CPG & Hospitality at LatentView Analytics) breaks down how to pick the right channel (DTC vs. retail), what to track after launch, and how to use AI as a force multiplier—not a crutch.Timestamps:00:00 Intro01:15 Desirability–Viability–Feasibility framework 07:40 Velocity & distribution: what retailers look for 15:10 AI as a tool (and why judgment matters) 22:35 Building dashboards that drive sell-thr...
2025-09-1348 min
The Brand BlueprintThe Brand Blueprint – Multilingual Content That Converts: Localization & Social Ops with Shaheen SamavatiHow do you scale social across Europe without losing the plot? VeraContent CEO Shaheen Samavati explains how her team builds multi‑market strategies, localizes content with native speakers, and sets KPIs before expansion. We cover team structure, platform differences, and when to use AI.Chapters:00:00 Welcome & capsule context01:15 Rapid fire warm‑up02:30 Spain blackout story & working across cities08:00 Shaheen’s path & VeraContent’s origin12:30 First 10‑market social client18:00 Editorial vs. social; platforms24:00 Why 3+ markets26:00 Europe ≠ one market31:30 U.S...
2025-08-2259 min
Eeler's ChoiceFeed Drop- The Kingmaker HistoriesCraving a streampunk fantasy adventure? Do we have the show for you.https://kingmakershow.podbean.com/Written by Dana SchieweContent Warning: Unreality, gunshotsTranscript LinkCast in order of appearance-David Ault - The HistorianTaqi Nazeer - EisenBlythe Renay - ColetteJosh Rubino - TelesphoreAddison Peacock - AriadneRichie Ammons - Babyface JohnAdditional voices - Addison Peacock and Meg Molloy Tuten Hosted...
2025-08-1930 min
The Brand BlueprintThe Brand Blueprint – Fashion-Tech Innovation | Personalized Style with Nazr El-Scari (Solecit)In this in-depth episode of The Brand Blueprint, host Dana Ammons sits down with Nazr El-Scari, the visionary founder and CEO of Solecit, a next-generation fashion-tech platform delivering personalized styling and outfit inspiration. Nazr’s entrepreneurial journey began in Kansas City, where as a teenager he scaled a sneaker-resale hustle—flipping limited-edition Jordans—to learn the irreplaceable power of customer trust and the limits of resale margins alone.While studying entrepreneurship at Lehigh University, Nazr realized that sustainable, scalable brands require more than passion—they demand product-market fit, sound unit economics, and a defensible value proposition. After graduati...
2025-08-111h 03
The Brand BlueprintThe Brand Blueprint – Revolutionizing DTC Growth with AI-Powered UGC | John GargiuloIn this episode of The Brand Blueprint, host Dana Ammons chats with John Gargiulo—co-founder & CEO of ReadySet and creator of AirPost.ai—about the future of direct-to-consumer marketing driven by AI-powered user-generated content (UGC).John walks us through his journey from Miami Ad School to scaling Airbnb’s growth engine, then launching ReadySet to help DTC brands automate and amplify authentic video ads. He reveals how voice-prompted briefs and autonomouscreative assembly can move brands from testing just 3 ads per month to hundreds per day, all while maintaining the human touch that resonates with consumers.Along...
2025-08-0548 min
The Brand BlueprintThe Brand Blueprint X CIC Special Series – Turning Pain into Purpose: Deanna DeFelice on OveaseIn this episode of The Brand Blueprint, host Dana Ammons sits down with Deanna DeFelice, founder of Ovease—a breakthrough brand that’s changing the way people treat chronic period pain. Deanna shares her personal journey from Kansas City to Boston and back, how her own struggles with endometriosis led her to create Ovease, and why personalized nutrition is the next frontier in menstrual health.🔑 Episode Highlights:00:00 – Welcome to The Brand Blueprint00:45 – Introducing Deanna DeFelice: From Kansas City to Boston and Back02:20 – Rapid Fire Questions: Favorite Comfort Food, Best Producti...
2025-07-1250 min
The Brand BlueprintThe Brand Blueprint × CIC Series – Inside CIC’s Global Founder Engine: Kat Lazell & Sam GarciaWelcome to our Brand Blueprint × CIC Special Series—today’s episode goes behind the scenes with CIC’s program managers, Kat Lazell & Sam Garcia. Learn how they power a global “passport” network, champion equity education, curate diverse cohorts, and sequence funding to lift founders worldwide.Timestamps:00:00 – Intro: The Brand Blueprint × CIC Special Series kicks off00:45 – CIC’s Global Footprint: Why one card unlocks every campus02:15 – Cohort Diversity: Mixing sectors for breakthrough innovation04:00 – Facing Political Scrutiny: Articulating CIC’s mission and impact05:30 – Equity Reimagined: Teaching founders to wield capital wisely07:25 – Funding Pathways: B...
2025-06-2353 min
The Brand BlueprintThe Brand Blueprint – Serial Entrepreneurship & Purpose-Driven Pivoting with Kam PriceIn this episode of The Brand Blueprint, host Dana Ammons sits down with serial entrepreneur Kam Price to explore how he’s built multiple purpose-driven ventures—ranging from youth transport in social services to Supreme Water convenience retail to Hesperia streetwear—without an MBA. Kam shares the grit behind his success: a relentless work ethic, learning from “haters,” and balancing fatherhood of 11 with fast-paced entrepreneurship. You’ll also hear insider insights on the trucking industry, pivot strategies, and how community empathy informs every new business. Tune in for a masterclass in resilience, adaptability, and the mindset that fuels serial...
2025-06-231h 02
2025-05-121h 00
The Brand BlueprintThe Brand Blueprint X Canada "Tariff-Free" Special – Unlocking Flow States & Peak Performance with Dr. Murray HebergReady to break free from burnout and unlock your highest potential? In this special Brand Blueprint episode, Dana Ammons sits down with Dr. Murray Heber, founder of MH Elevate and creator of Flow OS, to dive into the neuroscience of flow states, high performance, and brand-building. Learn how to stop "shoulding" yourself, rewire your brain for success, and maximize your creativity and decision-making power. Whether you're a founder, entrepreneur, or leader, this episode will give you the mental edge you've been searching for.▶️ Subscribe now for more real, unfiltered insights for brand builders:http...
2025-04-2855 min
The Brand BlueprintThe Brand Blueprint X CIC Series – Social Impact Innovators: Kirti Madhu’s Wearable Tech for Overdose PreventionIn this episode of The Brand Blueprint, host Dana Ammons speaks with Kirti Madhu, a trailblazing college founder and medical sciences major at Saint Louis University, who is transforming the way we think about addiction recovery and prevention.At just 21 years old, Kirti is building Safe Use Solutions, a wearable + app system that detects early signs of substance abuse and overdose. Her journey is personal, courageous, and deeply inspiring.✅ Learn how Kirti turned insight into invention✅ Why listening to real users changed her product✅ What founders can learn about building for impact...
2025-04-2238 min
The Brand BlueprintThe Brand Blueprint X Canada “Tariff-Free” Interview Series: Krista Kirth on Building Personal Brands Like a Pro AthleteJoin Dana Ammons on this episode of the Brand Blueprint Podcast as he dives into the vibrant world of branding and business strategy for women's professional hockey with special guest, Krista Kirth. Krista, a seasoned sports agent and branding strategist, discusses her impressive career, the evolution of the PWHL, and the unique challenges faced by female athletes in establishing their personal brands. Learn about the critical importance of creating a brand bible, navigating sponsorships authentically, and lessons that founders can glean from athletic branding strategies. Don't miss this in-depth conversation packed with insights on elevating...
2025-04-1859 min
The Brand BlueprintThe Brand Blueprint X Canada “Tariff-Free” Interview Series: Loyalty Innovations with Chris CubbaIn this episode of The Brand Blueprint Podcast, host Dana Ammons sits down with Chris Cubba, the Chief Revenue Officer at Snipp, a leader in customer loyalty programs and promotional strategies. Chris brings over a decade of expertise in scaling businesses, helping brands enhance their customer engagement and retention. His insights into loyalty programs, the role of data in shaping marketing strategies, and the power of digital technology in building strong customer relationships make this episode an invaluable resource for entrepreneurs and business leaders.Chris dives deep into how businesses can leverage loyalty programs to drive growth...
2025-04-1156 min
The Brand BlueprintThe Brand Blueprint X CIC Series: Revolutionizing Music Accessibility with Jeremy Chow of Tactus TechnologiesIn this episode of the Brand Blueprint Podcast, host Dana Ammons sits down with Jeremy Chow, the founder of Tactus Technologies, a company focused on making music accessible to the deaf community through innovative wearable technology. Jeremy takes us through his inspiring journey, starting with middle school guitar lessons in Beijing, followed by his studies in engineering at Northeastern University, where he developed the initial prototype for Tactus. He shares valuable insights into the importance of partnerships, community engagement, and continuous feedback in product development. The conversation also touches on the global market potential for accessible technology...
2025-04-0454 min
The Brand BlueprintThe Brand Blueprint X CIC Interview Series: Empowering Entrepreneurial Excellence with Sheila PhicilIn this episode of The Brand Blueprint Podcast, host Dana Ammons engages in a compelling discussion with Sheila Phicil, the founder of the Compass Project. Sheila’s initiative leverages AI and blockchain technologies to address healthcare inequities and drive social impact. With over 15 years of experience in healthcare operations, Sheila shares her journey from advocating for underserved communities to pioneering a project that provides tools and frameworks for innovators. The conversation explores the importance of understanding patients' lived experiences, using technology for data sovereignty, and creating sustainable solutions in healthcare. The episode also features a rapid-fire segment to...
2025-03-261h 09
The Brand BlueprintThe Brand Blueprint - Building Joy: Insights from Joy Ogunneye on Authentic Brand DevelopmentIn this episode of The Brand Blueprint Podcast, Cataanda James interviews Joy Ogunneye, a leading brand strategist who has worked with major beauty companies like L'Oreal and Aveeno. Joy shares her journey from the corporate world into brand innovation and talks about what it takes to create a brand that connects with audiences and stays true to your values.Joy discusses the importance of understanding your “why,” and how this clarity leads to authenticity in both personal and business branding. She highlights how focusing on consumer needs and fostering real connections is key to building a brand that...
2025-03-1852 min
The Brand BlueprintThe Brand Blueprint - Authenticity in Marketing: Lessons from Oatly and PelotonLearn how Oatley’s bold, authentic marketing strategy helped them dominate the plant-based milk market, and how Peloton’s marketing failure provides crucial lessons in audience understanding and crisis management.
2025-03-1114 min
The Brand BlueprintThe Brand Blueprint - Empowering Athletes Through NIL: Pliable Marketing’s Vision with Greg GlynnWelcome to another episode of The Brand Blueprint, where we explore groundbreaking ideas and the people behind them. Today, host Dana Ammons is joined by Greg Glynn, the pioneering founder and CEO of Pliable Marketing, a leader in the Name, Image, and Likeness (NIL) arena. This episode dives deep into Greg's latest venture—a children's book titled "The Magic Cleats," co-authored with his daughter, which celebrates two collegiate athletes' journey using their NIL to champion childhood cancer research.The discussion unfolds Greg's insights on the evolvinglandscape of NIL and how athletes can leverage their platform for greater go...
2025-03-0740 min
The Brand BlueprintCelebrating Black Women’s Legacy of Innovation in the Beauty Industry: A Special Episode of The Brand Blueprint PodcastIn this episode of the Brand Blueprint, host Dana Ammons sitsdown with three inspiring women leading transformative brands in the beauty industry. Dianne Austin and Pamela Shaddock, co-founders of Coils to Locs, share their journey of innovating medical wigs for Black women facing hair loss due to cancer treatment. Meanwhile, Shawna Stepp Jones, the visionary behind Divaneering Impact Lab and Spundle, discusses creating a revolutionary wig and weave dryer and her commitment to fostering STEM education for young girls. The conversation delves into their struggles with fundraising, the importance of community impact, and future plans for their brands. Join...
2025-03-031h 34
The Brand BlueprintThe Brand Blueprint - Mastering Global Markets: Strategic Insights with Sylvia LinDana Ammons hosts Sylvia Lin, an experiencedglobal marketer, on the Brand Blueprint Podcast. Sylvia shares her journey from GE to Colgate Palmolive and Johnson & Johnson, where she honed her expertise in global portfolio management and strategic innovation. Sylviadiscusses key insights on managing P&Ls across international markets, understanding consumer insights, and innovating based on local needs. The conversation also explores the impact of macroeconomic factors, regulatory environments, and the importance of unique selling propositions in driving brand success.Sylvia's advice emphasizes staying curious, getting external perspectives, and understanding consumer journeys to adapt and thrive in a fragmented...
2025-03-021h 08
The Brand BlueprintThe Brand Blueprint - Revolutionizing Personal Branding for Founders with Natalie WeaklyJoin us on The Brand Blueprint as host Dana Ammonsdelves into the transformative power of personal branding with Natalie Weakly, founder of Signature Style. This enlightening episode reveals how founders canshape their personal brands to reflect authenticity and professionalism, significantly impacting their business ventures.Natalie, a renowned expert in style and branding, shares herinsights on the importance of personal presentation and its influence on business perceptions. She discusses the critical distinction between merely dressing the part and embodying a brand that resonates with authenticity andaligns with business objectives.Key Discussions Include: Understanding Personal vs...
2025-02-2438 min
The Brand BlueprintThe Brand Blueprint - Mastering Inclusive Marketing: Strategies and Insights with Devoreaux WaltonJoin host Dana Ammons on The Brand Blueprint as he dives into the essential topic of inclusive marketing with Devoreaux Walton, founder and managing partner of Relevant. This episode begins with a personal introduction to Walton through a series of rapid-fire questions, allowing the audience to connect with her expertise and personality. Devoreaux Walton sheds light on the nuanced differences between diversity marketing and inclusive marketing, articulating the compelling business reasons for adopting both approaches. She shares invaluable tips for founders looking to integrate inclusive marketing into their strategies, underscoring the need for a robust foundational strategy.
2025-02-1848 min
The Brand BlueprintThe Brand Blueprint - Capsule 5: Demystifying Marketing ROI and Strategic Brand GrowthWelcome to a new installment of The Brand Blueprint—Capsule 5, where we delve deep into the nuances of marketing ROI and strategic brand development. Join your host, Dana Ammons, as he revisits his early inspirations from the iconic TV commercials of the 70s and 80s that sparked his passion for marketing.This episode is dedicated to unraveling the complexities ofReturn on Investment (ROI) in marketing. Dana breaks down the essentials of how ROI works and its pivotal role in crafting effective marketing strategies. Learn about the importance of understanding your target audience, setting crystal-clear objectives, accurately measuring Ke...
2025-02-1408 min
The Brand BlueprintThe Brand Blueprint - Mastering Product Development | Insights from Desi, The Glam ScientistIn this episode ofThe Brand Blueprint, host Dana Ammons, along with co-hosts Cataanda James and Heloise Lanoix, dive deep into the intricacies of product development with special guest Desiree Crenshaw, also known as Desi or the Glam Scientist. Desi, a seasoned chemist and entrepreneur, shares essential insights on formulating standout products, avoiding costly mistakes, and ensuring scalability.The episode also covers the importance of owning your formulas, navigating contract manufacturers, and understanding regulatory and testing requirements. Additionally, Desi provides practical advice for indie brand founders on how to successfully bring their concepts to market, emphasizing the significance...
2025-02-071h 21
The Brand BlueprintThe Brand Blueprint - Leveraging AI for Personal Branding | Expert Insights from Trish LindoIn this episode of the Brand Blueprint podcast, host Dana Ammons welcomes back personal branding and digital strategy expert, Trish Lindo.
Trish, who boasts a robust background working with top media names like LinkedIn, Buzzfeed, and Oprah's network, delves into the impact of AI on personal branding. The discussion highlights key areas where AI can boost efficiency in branding work, the importance of maintaining authenticity while using AI tools, and practical tips for founders and brand owners to leverage AI effectively.
Trish also shares insights on current trends and future predictions for AI in branding...
2025-02-0459 min
The Brand BlueprintThe Brand Blueprint - Phil Irvine’s Dry January Special: Navigating Branding and HealthJoin Dana Ammons on The Brand Blueprint Podcast as he welcomes back Phil Irvine for his second appearance to discuss his latest venture, Feed Me. This innovative food recommendation app aims to revolutionize how people discover and choose meals at restaurants. Phil delves into the challenges and successes of developing the app, the unique predictive analytics at its core, and the strategy behind building partnerships with restaurants. The episode also covers Phil's personal journey as a founder, offering insightful advice for entrepreneurs looking to launch tech products. Tune in for an engaging conversation that combines humor, personal anecdotes, and...
2025-02-0145 min
The Brand BlueprintThe Brand Blueprint - Unveiling Brand Mastery | Brand Management Insights with Prakash NagpalJoin host Dana Ammons on the Brand Blueprint Podcast as he
welcomes Prakash Nagpal, a renowned leader in technology and marketing, to discuss the intricacies of brand management in the digital age. Prakash shares his extensive experience in B2B and B2C markets, delving into topics such as digital transformation, rapid brand adoption, and effective marketing strategies.
The episode highlights the importance of understanding your target audience, utilizing technology, and telling compelling stories to build iconic brands. Prakash also touches on the impact of AI and offers key KPIs for measuring marketing success. Tune in to...
2025-01-311h 07
The Brand BlueprintThe Brand Blueprint - Navigating Tax Season and Building Wealth | Insights from Patrice Malloy, The Affluent CFOIn this episode of 'The Brand Blueprint,' host Dana Ammons
welcomes Patrice Malloy, also known as the Affluent CFO and the Financial Theory, to discuss essential financial strategies for founders, particularly around tax season.
The conversation covers a range of critical topics including the importance of year-round tax planning, favorite tax saving tips, managing crypto investments, the value of proper business structuring, and the necessity of tracking documentation.
Furthermore, Patrice stresses the need for proactive retirement planning and the complex considerations surrounding business valuations and investments. This episode provides a wealth of practical advice...
2025-01-2856 min
The Brand BlueprintThe Brand Blueprint - Navigating Product Development | A Deep Dive into The Ordinary’s Triumph and Sally Beauty’s MissIn this episode of The Brand Blueprint, host Heloise Lanoix
examines the critical role of product development in a brand's success or failure by presenting two contrasting case studies: the success of The Ordinary by DECIEM and the failure of Sally Beauty's Texture My Way haircare line. Heloise highlights key factors behind The Ordinary's success, including streamlined product development, consumer education, and robust supply chain management. In contrast, she outlines the reasons behind Texture My Way's downfall, such as underfunded product development and supply chain inefficiencies. The episode concludes with six essential takeaways for successful product development, emphasizing understanding...
2025-01-2415 min
Ian McKenzie's Blues PodcastsWEDNESDAY'S EVEN WORSE #690, JANUARY 22, 2025 | Artist | Title | Album Name | Album Copyright
| Innes Sibun | Freya's Smile - The Preacher | The Preacher |
| Captain Morgan Express |The Bottle Wins Again | The Pussycat Tapes |
| Rick Estrin & The Nightcats | Living Hand To Mouth | Groovin' In Greaseland
| Dana Fuchs | Calini Angels | Love Lives On |
| Leavin' Trunk | Shop Around | The River | |
| Jeff Chaz | How Can I Live | I Just Caught the Blues
| J.B. Hutto & the House Rockers | Don't You Lie to Me | Live 1977 | |
| Albert Ammons | In A Little Spanish Town | Albert Ammons 1946-1948
| Jake Shimabukuro | Lament | Trio | |
| Mahalia Jackson | Let The Church Roll On | Complete Mahalia Jackson: Vol 7 1956
| J. J. Cale | Rock And Roll Records | Anyway The Win...
2025-01-2259 min
The Brand BlueprintThe Brand Blueprint - Leveraging LinkedIn for Brand Success: Expert Strategies with Trish LindoIn this episode of the Brand Blueprint Podcast, host Dana
Ammons welcomes guest Trish Lindo, a seasoned expert in media and technology.
Trish shares her journey from working with influential brands like Buzzfeed, LinkedIn, and Oprah's OWN network, highlighting her experiences in content strategy, digital branding, and helping founders make an impact. The conversation covers her career evolution, the importance of building relationships, the value of HBCUs, and tips for founders on using LinkedIn effectively for branding and networking.
Trish also provides insights into creating engaging content and the importance of authenticity and consistency across...
2025-01-211h 12
The Brand BlueprintThe Brand Blueprint - From Concept to Consumer: Developing Cannabis Beverages with Phil IrvineIn this episode of The Brand Blueprint, Dana Ammons sits down with Phil Irvine to explore the development, marketing, and distribution of cannabis-infused beverages, MXXN and Bare. Phil, a key figure in these innovative brands, dives into the unique challenges of the industry, including how to balance growth and profitability while navigating a highly regulated market. The discussion also touches on strategic approaches to e-commerce, with insights on using platforms like Shopify and Klaviyo, and how the Farm Bill has opened new opportunities for retail and direct-to-consumer sales.
Phil shares his expertise on maintaining product flexibility, educating...
2025-01-141h 18
The Brand BlueprintThe Brand Blueprint - Crafting Success | Brand Development and Product InnovationIn this episode of the Brand Blueprint Podcast, host Dana
Ammons welcomes listeners to Capsule 4. Dana outlines the focus on brand development and product strategy, sharing an inspiring narrative about the success of Native Deodorant as an example of innovation from humble beginnings.
The episode previews interviews with experts like Phil Irvine, Prakash Nagpal, and Trish Lindo, and continues the 'Build a Brand' segment with the product 'Preserve the Curl.' Subscribe to stay updated on practical tips and insights for turning your brand vision into reality.
00:00 Welcome to Capsule Four: A New Y...
2025-01-0607 min
The Brand BlueprintThe Brand Blueprint - Build a Brand: Capsule 3, ’Preserve the Curl’ | Crafting Brand Identity and PositioningJoin Dana Ammons and the Brand Blueprint team—Heloise
Lanoix, Cataanda James, and Christian Ampuero—as they delve into the critical aspects of building a successful brand. This episode focuses on the development
of brand identity and positioning, exemplified through their hypothetical hair care product, "Preserve the Curl." Explore the creation of consumer personas, competitive analysis, and the core elements of brand identity,
including tone of voice, personality, and values.
Gain insights from thought leaders like Ylorie Taylor and
Jorge Perez, and receive practical design tips from Heloise Lanoix. Watch as the team brings these strategies to life...
2024-12-1830 min
The Brand BlueprintThe Brand Blueprint - Mastering Visual Brand Identity | Tips & Tricks for EntrepreneursJoin Heloise Lanoix in this special episode of the Brand Blueprint as she dives into the crucial elements of visual brand identity. Learn about brand identity, its importance, and how to develop visual elements like logos, colors, and typography.
Discover useful tips for maintaining a cohesive brand story and explore options for creating visual identity—whether DIY, hiring freelancers, or working with agencies. Perfect for entrepreneurs and startups looking to elevate their brand design.
00:00 Introduction to Brand Building
00:24 Welcome to The Brand Blueprint
01:01 Understanding Brand Id...
2024-12-1812 min
The Brand BlueprintThe Brand Blueprint - Unveiling Beauty Brand Secrets | Ylorie TaylorIn this episode of the Brand Blueprint Podcast, host Dana Ammons and co-host Cataanda James interview Ylorie Taylor, a dynamic brand strategist and chief connections officer with extensive experience in the beauty and personal care industry.
They discuss the distinctions between running a business and having a vision, the importance of visual design driven by vision, and the challenges of taking leaps in entrepreneurship. Ylorie shares her experiences working with top beauty brands, the significance of consumer-centric strategies, and how to effectively communicate with target audiences. Additionally, she provides insights into fractional leadership, the role of strategic...
2024-11-191h 20
The Brand BlueprintThe Brand Blueprint - Case Study: Apple vs BlackBerry | A Tale of Two Brand IdentitiesJoin Heloise Lanoix as she explores the critical milestones in brand identity and positioning through the lens of Apple's iconic transformation and BlackBerry's cautionary decline. Discover how Apple's 'Think Different' campaign redefined the tech giant's image in the 90s and learn key lessons from BlackBerry's struggles to adapt.
Tune in to understand the nine pillars of successful branding that can take your brand to the next level.
00:00 Introduction: The Power of Brand
Identity
00:34 Welcome to the Brand Blueprint
Case Study
01:04 Apple Inc.: A Case Study in
Brand Identity
01:34 The...
2024-11-1909 min
The Brand BlueprintThe Brand Blueprint - From Vision to Reality | Jorge Perez on Brand BuildingIn this episode of The Brand Blueprint Podcast, host Dana
Ammons and co-host Heloise Lanoix interview the multi-talented Jorge Perez, a design manager and entrepreneur with a diverse background.
Broadcasting from Spain, they dive into Jorge's journey of merging creativity with business, the complexities of international brand building, and his tips for fostering innovation. They also discuss Jorge's unique perspective on balancing technical, business, and creative aspects in both education and professional settings.
Tune in to gain insights on creating brands and managing complex projects in a global context.
00:00 Introduction to t...
2024-11-0737 min
The Athlete Brand Advisor PodcastWhy Businesses Should Add NIL to Their Marketing StrategyGreg Glynn, Founder & CEO of Pliable sits down with Dana Ammons, CEO of Value Growth Partners, a consultancy firm specializing in propelling businesses within the consumer goods and beauty industries.
Dana has consistently demonstrated his ability to navigate complex market landscapes and deliver substantial business results.
Before founding VGP, Dana amassed extensive experience in various executive roles, where he honed his skills in strategic planning, multicultural marketing, and team leadership. Notably recognized for his innovative approach, Dana received the prestigious P&G Triple Crown Award, highlighting his exceptional leadership and impact on business growth.
2024-11-0519 min
The Brand BlueprintThe Brand Blueprint - Unlocking Brand Success | Market Research & Brand Positioning TipsJoin Christian Ampuero in this episode of The Brand Blueprint and The Brand Data Lab as he discusses crucial insights on market research, brand identity, and positioning.
Learn how to categorize survey questions for better analysis, understand the significance of qualitative and quantitative research, and explore essential brand indicators like awareness, attributes, reputation, and loyalty.
Stay tuned for practical tips and strategies to ensure your brand's growth and success.
00:00 Introduction to the Brand Blueprint
00:40 Recap of Market Research
01:20 Categorizing Survey Questions
03:35 Importance of Qualitative...
2024-11-0116 min
The Brand BlueprintThe Brand Blueprint - Woven Narratives | Mapate Diop on Culture, Fashion, and EntrepreneurshipJoin us in this insightful episode of the Brand Blueprint
Podcast as host Dana Ammons interviews Mapate Diop, visionary co-founder of the fashion brand Diop. Dive into Mapate's inspiring journey of blending West
African heritage with contemporary style to create meaningful and vibrant apparel.
Learn about the brand's beginnings from a chance compliment, the significance of wax cotton fabric, and the importance of storytelling in fashion. Mapate shares insights on market research, consumer connection, and sustainable practices while offering valuable advice for emerging entrepreneurs.
Tune in to explore cultural...
2024-10-2543 min
The Brand BlueprintThe Brand Blueprint - Unlocking Brand Identity | Insights from Founders and ExpertsJoin host Dana Ammons in this exciting episode of The Brand Blueprint as he dives into Capsule 3, focusing on Brand Identity and Positioning. Reflecting on Capsule 2's deep exploration of market research with founders like Daniel Victor, Dwan White, and Jacob Guss, Dana emphasizes the importance of creating a unique brand identity.
The episode features a comprehensive breakdown by Heloise Lanoix on successful and failed brand positioning, highlighting Apple and Blockbuster. Additionally, look forward to game-changing interviews with Mapate Diop, Ylorie Taylor, and Jorge Perez.
Get ready for valuable insights and strategies to make your...
2024-10-2103 min
The Brand Blueprint”The Brand Blueprint - Build a Brand: Market Research Secrets for Successful BrandingIn this episode of The Brand Blueprint, host Dana Ammons and beauty expert Cataanda James, along with Heloise Lanoix and Christian Ampuero, two of their Executive Producers, discuss market research for brand building in the haircare industry.
Featuring a panel with Zandra of Brewed Hair Care, they explore practical strategies and insights for conducting market research, understanding target audiences, and developing effective marketing tactics. The team emphasizes the importance of identifying market demands, building trust, assessing risks, and creating consumer-centric products as they continue to develop their new hair care product as part of their groundbreaking, Build...
2024-10-1445 min
The Brand BlueprintThe Brand Blueprint - The True Heart of Entrepreneurship | Kathleen Lanoix’s Inspirational JourneyIn this special episode of The Brand Blueprint, interviewer
Heloise Lanoix take us on a captivating journey through the life of Kathleen Lanoix.
Born in the Turks and Caicos Islands, Kathleen's story is a testament to resilience, creativity, and unwavering determination. From learning various crafts in her youth to establishing successful businesses in Haiti and later in
New York, Kathleen's entrepreneurial spirit shines through. Despite numerous challenges, including the loss of her husband and political turmoil, she triumphs with her diverse skills in cooking, sewing, hairdressing, and
doll-making.
This episode delves into...
2024-10-0143 min
The Brand BlueprintThe Brand Blueprint - Brand Data Lab | Effective Market Research on a BudgetIn this episode of Brand Data Lab, join host Christian
Ampuero as he delves into essential market research tools that don't break the bank.
Learn about conducting effective interviews and focus groups, creating impactful surveys with tools like Google Forms and SurveyMonkey, and harnessing the power of web searching and AI for gathering valuable consumer insights.
Get practical tips for maximizing your market research efforts to elevate your brand.
00:00 Introduction to the Brand Blueprint
00:20 Welcome to the Brand Datalab
00:38 Market Research and Insights
01:07 Interviews and F...
2024-09-2709 min
The Brand BlueprintThe Brand Blueprint - Revolutionizing the Beverage Industry | Bold Move Beverages’ Journey with Jacob GussIn this compelling episode of The Brand Blueprint Podcast,
host Dana Ammons engages with Jacob Guss, the innovative founder and CEO of Bold Move Beverages.
They delve into topics such as the unique aspects of Bold Move Beverages, the entrepreneurial journey from market research to product development, and effective marketing strategies.
Jacob shares his insights about the challenges and successes of launching an alcoholic coffee drink, explores funding strategies, and discusses future plans for the brand.
Don't miss their rapid-fire Q&A that offers a personal glimpse into Jacob's inspirations and productivity hacks.
2024-09-1851 min
The Brand BlueprintThe Brand Blueprint - Architecting Beauty | Dwan White on Developing Iconic BrandsThe Brand Blueprint - Architecting Beauty | Dwan White on
Developing Iconic Brands
Join host Dana Ammons on The Brand Blueprint for an
insightful episode featuring the accomplished Dwan White. Explore her extensive journey in the beauty industry, having spearheaded the creation of over 200 products sold worldwide, and her launch of Multicultural Beauty Insider (MCBI).
Gain valuable insights into market research, consumer needs, and retail placement. Celebrate the unsung heroes of beauty with details about MCBI’s third annual awards, and learn about the impactful partnership with Clark Atlanta University's School of Business for the...
2024-09-111h 29
The Brand BlueprintThe Brand Blueprint - Case Studies in Market Research | Warby Parker and New CokeIn this episode of The Brand Blueprint, hosted by Heloise Lanoix, we dive into the crucial role of market research and consumer insights in brand success. Featuring a detailed case study of Warby Parker's innovative business
model and a cautionary tale of New Coke's market misfire, this episode highlights the importance of understanding consumer needs and preferences.
Learn how Warby Parker leveraged market research to transform the eyewear industry, and what went wrong with Coca Cola's New Coke launch. Subscribe for more insights and strategies to elevate your brand.
00:00 Introduction to Brand Building
2024-09-0706 min
The Brand BlueprintThe Brand Blueprint - Vision and Business | Unveiling Brewed Haircare with ZandraJoin Dana Ammons and Cataanda James on 'The Brand Blueprint' as they dive into the inspiring journey of Zandra, founder of Brewed Haircare.
Learn how Zandra transformed personal challenges into brand success, driven bya holistic approach to self-care and natural ingredients like green tea.
Discover her motivations, trials, and the integral role of community and faith in her entrepreneurial path. This episode covers practical insights on market research, embracing AI, and the critical role of customer education in brand loyalty and differentiation in the competitive haircare market.
Stay tuned for a fun rapid-fire...
2024-08-3043 min
The Brand BlueprintThe Brand Blueprint - Unlocking Market Research for Brand Success | Deep Dive into DataJoin Dana Ammons in the second capsule of The Brand
Blueprint as we dive into the critical aspect of market research and analysis.
Learn how understanding your market environment aligns with your brand's strategic goals, by identifying key trends, customer behaviors, and competitive dynamics.
This episode includes a Brand Blueprint Case Study, a panel discussion with industry experts, and a spotlight interview with visionary founders. Discover affordable methods for gathering meaningful insights to shape your brand’s vision and identity.
Subscribe to stay updated and access exclusive content.
00:00 Introduction to...
2024-08-2703 min
The Brand BlueprintThe Brand Blueprint - Creating Vision for a Standout Brand | Build a Brand Panel in HaircareIn the inaugural episode of the 'Build a Brand' panel segment, hosted by Dana Ammons and Cataanda James, the journey of creating a standout brand from scratch begins. Focused on haircare, experts and guests brainstorm on vision boarding and identifying consumer pain points, particularly in the area of length retention and hair health.
Featuring deep dives with special guest, beauty industry leader Aisha Crump, the discussion spans essential topics from product development, ingredient choices, and the importance of maintaining flexibility and clear communication within the team.
As the series progresses, the emphasis is on moving...
2024-08-1654 min
The Brand BlueprintThe Brand Blueprint - Brand Data Lab | Tools, Trends, and Insights for Brand BuildersUnlocking Brand Success: Navigating Data and Insights
In this premiere episode of The Brand Blueprint, hosts Dana Ammons and Christian Ampuero delve into the critical role of data and insights in building a successful brand. They discuss the importance of leveraging reliable sources for up-to-date information, understanding marketing and finance concepts, and effectively analyzing data.
The episode also provides tips on using academic sources, trusted databases, and considering processed data from private firms. Tune in to gain valuable advice on accessing and utilizing key data to elevate your brand.
2024-08-1310 min
The Brand BlueprintThe Brand Blueprint - Founder’s Vision | An Interview with Daniel VictorNavigating Entrepreneurship: From Engineering to HydraLamp with Daniel Victor
sypshydration.com
hidsips.com
In this episode of the Brand Blueprint Podcast, host Dana Ammons interviews Daniel Victor, founder and CEO of Hid Sips. Daniel shares his journey from an engineering background in Arizona, through several entrepreneurial ventures in Austin, Texas, culminating in the innovative creation of HydraLamp under the Hid Sips brand.
The discussion highlights Daniel's career pivot from corporate roles at General Motors to founding two successful ventures, including Lady Bird Lake Rentals, and finally launching Hid...
2024-08-091h 12
The Brand BlueprintThe Brand Blueprint - Visionary Branding | Fenty Beauty’s Success and Quibi’s LessonsThe Power of Vision: Fenty Beauty's Success vs. Quibi's Fall
Join Heloise Lanoix in this insightful episode as we explore the critical role vision plays in the success of brands.
Delve into the story of Fenty Beauty by Rihanna, a brand that redefined beauty standards with its commitment to inclusivity, and contrast it with Quibi, whose lack of market understanding led to its rapid downfall.
Learn the lessons from these case studies to ensure your brand's vision is clear, compelling, and adaptable.
00:00 Introduction to Vision in Branding
00:43 F...
2024-08-0708 min
The Brand BlueprintThe Brand Blueprint - From Vision to Reality | Aisha Crump on Building BrandsTransforming Ideas into Success: Aisha Crump on Beauty Brand Growth
In this episode of the Brand Blueprint podcast, host Dana Ammons interviews Aisha Crump, a serial entrepreneur and beauty industry expert.
Aisha shares her journey from chemical engineering to founding successful beauty brands Honey Baby and Botanika Beauty. She discusses the importance of vision, practical business planning, and the challenges faced by minority-owned beauty brands. The conversation also explores retail expectations, pivots in business strategy, and the debate around selling out versus maintaining brand ownership.
The episode includes personal insights, practical advice, and...
2024-08-0255 min
The Brand BlueprintThe Brand Blueprint - Defining Your Vision | Capsule OverviewIn this kickoff episode of The Brand Blueprint, host Dana Ammons introduces the foundational concepts essential for brand building, such as defining your vision and aligning it with your brand's identity.
The episode includes a case study of successful brands, a panel discussion with industry experts, and a spotlight interview with visionary founders.
Resources and tools to support your brand-building journey are also provided, along with special interviews with Aisha Crump of Botanica and Honey Baby, and Zandra of Brewed Hair Care.
00:00 Introduction to the Brand Blueprint
00:20 Welcome and H...
2024-07-2902 min
The Brand BlueprintThe Brand Blueprint - Welcome to The Brand Blueprint Podcast!Welcome to The Brand Blueprint Podcast! 🎙️✨
Join us on a journey to uncover the strategies and stories behind today's most innovative product brands. Hosted by Dana Ammons, we dive deep into the minds of dynamic founders and industry experts, exploring the blueprints of their success and the challenges they’ve overcome.
From market research and brand strategy to product development and sales, we cover it all to help you build and grow your own successful brand. Tune in for insightful conversations, memorable anecdotes, and practical tips that can transform your business.
Welcome to The Brand...
2024-07-1501 min
The Brand BlueprintThe Brand Blueprint Podcast Intro TrailerWelcome to The Brand Blueprint Podcast! 🎙️✨
Join us on a journey to uncover the strategies and stories behind today's most innovative product brands. Hosted by Dana Ammons, we dive deep into the minds of dynamic founders and industry experts, exploring the blueprints of their success and the challenges they’ve overcome.
From market research and brand strategy to product development and sales, we cover it all to help you build and grow your own successful brand. Tune in for insightful conversations, memorable anecdotes, and practical tips that can transform your business.
Don’t miss out on...
2024-07-1201 min
Scary Stories To Tell Your SisterEpisode 9 - Home is Where The Haunt IsDon't worry - that bump you heard is just the house settling...or is it?This week in the twist to end all twists, Megan and Dana both have stories about the same topic...Haunted Houses. First, Megan details a haunt that hit a little too close to home, a first hand encounter our cousin had in our childhood home, then she covers the haunting of the Ammons Family. Dana meanwhile faces her fears and covers the events that inspired The Amityville Horror.Find Us:Instagram - @ScarySistersPodTwitter - @ScarySistersPod
2022-12-111h 13
The Kingmaker HistoriesChapter Three - Remedial HagglingThe gang are trapped in a landscape of illusions by a master mentalist with an axe to grind.
Written by Dana Schiewe
Content Warning: Unreality, gunshots
Transcript Link
Cast in order of appearance-
David Ault - The Historian
Taqi Nazeer - Eisen
Blythe Renay - Colette
Josh Rubino - Telesphore
Addison Peacock - Ariadne
Richie Ammons - Babyface John
Additional voices - Addison Peacock and Meg Molloy Tuten
2022-11-1829 min
Out of PlaceEntry #202: "Bliss"Andrew’s musings on the nature of the Project are complicated by the troubling results of the EXTANT team’s target. In the scorching deserts of the Middle East, they discover how the best intentions have paved the road to oblivion. Cast & Crew Written & Created by Ben Counter Sound Design & Music by Dana Creaseman Theme Music by Tom Rory Parsons Produced by Pacific S. Obadiah Andrew - Ben Counter Brandt - Damon Alums Sandic - Lexi Edwards Quintero - Luis Bermudez Poulter - Russ More Computer - Richie Ammons Hosted on Acast. See acast.com/privacy for more infor...
2021-07-0623 min