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Founder Of 4PC
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1 Insight
S21EP10: Power and Impact
Today I'm coaching Dr Sylvia Rhode-Liebenau. She's a high-level coach and consultant to C-suite executives. She has almost 30 years of leadership experience behind her, in the world of international finance. And she just presented a new model of power and leadership to the Harvard Women’s Alumni group. Sylvia has been a private client of mine and a member of 4PC for several years. So there’s a level of deep trust between us. Today you come in mid-way through our conversation because I want to illustrate a process that will allow you to talk...
2023-12-14
12 min
1 Insight
S21EP07: I'm done with the hustle and grind
James is a new member of 4PC – my private mastermind for very high-level coaches and leaders. His life and business are going extraordinarily well. But he has that tiny sensation at the back of his mind... "What if this all stops?" "Will I need to get back to the hustle? Will I have to go back to the grind?" You see, that's the way of being that he has known for much of his life. Today, within 5 min you'll hear me completely mess with his thinking. He'll leave with a...
2023-11-09
16 min
1 Insight
S21EP02: Exponential success never stops!
Kanchan has been a member of 4PC for 4 years. That’s a $100,000 investment. And Kanchan has upleveled exponentially since I first met her. And so have her clients. But what got you here won't get you there. And in today’s coaching session, I challenge and provoke Kanchan’s thinking on how to get to her NEXT level of success. Enjoy!! Love. Rich PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a h...
2023-10-05
20 min
1 Insight
S17EP06: Where do I find interesting people?
Building a coaching business or a community is like pushing a car. At first, the inertia makes it a really slow process, but eventually, the momentum will kick in. That’s right where my guest, Richard, is sitting with his business. Richard is a consultant and a coach who has worked in tech for 20 years. He works with fast-moving business leaders who love complexity. Richard questions where he is supposed to find interesting people that he will love to work with. In this replay episode from an earlier season of this 1 Insight podcast, you'll be righ...
2023-02-09
23 min
1 Insight
S16EP21: Boundaries (Replay)
Christopher Maher is a former Navy SEAL, a former Olympic athlete and a member of 4PC. We have actually coached one another for over 8 years. And I use his techniques almost every day, to remove stress from my system—physical, mental, emotional and spiritual. Today I coach Christopher over how to live a life on his own terms, while still making a big difference in the world and for his clients. Notice how I say very little but guide the conversation enough so that he has his own insight... PS. For most of human hi...
2022-09-29
13 min
1 Insight
S16EP17: The Audacity Spectrum (Replay)
Alina is a very courageous woman, with a 20 year career in high level finance behind her. She was a Managing Director at Rothschild & Co, responsible for €3 billion of assets under management. She's a also a mother, raising a high-functioning autistic son. "If you only read one book on coaching, you have to read The Prosperous Coach..." That's what Alina's friend said to her. And, only a couple of years later, it's why Alina is now a member of 4PC, my exclusive community of high-level leaders. And as Alina asks me for advice on her book, I...
2022-09-01
29 min
1 Insight
S16EP03: Rich Litvin on Coaching Mastery - Inspired Evolution with Amrit Sandhu
This is an episode of where I was a guest on the Podcast, Inspired Evolution by Armit Sandhu. In this episode, Amrit and I talk about coaching, the direction of coaching in terms of the industry and how to become coachable. We dive deep into insight coaching and how just one powerful question can expand new possibilities in your life and business and change everything, and how important it is to have a mission that is so powerful that nothing can stop you. Love. Rich P.S. For most of human...
2022-05-26
50 min
1 Insight
S16EP02: “Fear is a mask for desire..." (Replay)
Fear is often a mask for desire. When Rich hears that, he looks past the fear and tries to uncover the desire behind the mask. Rich was able to remove this mask with his guest today, Niki Parker. Niki works for the International Red Cross. She set up a coaching program for the World Economic Forum and created an online digital campaign that generated millions of dollars and raised awareness of the environment. Niki tried to sell her limitations and fear to Rich but he wasn’t buying it. Through 1 insight she is able to see that what she th...
2022-05-19
26 min
1 Insight
S16EP01: Rich Litvin: An Insight Into Coaching - Master Your Mind With Marisa Peer
Listen in to an episode of Master Your Mind With Marisa that I was interviewed on... In this episode, Marisa connects with Rich Litvin, a thought leader in the coaching world and co-author of the highly acclaimed book The Prosperous Coach. Rich leads a community of almost 20,000 coaches and consultants, and has helped train some of the most exclusive coaches on the planet. Listen in as Marisa and Rich discuss his own experience and thoughts on coaching and leadership. The episode covers: The importance of being coached when you are a coach The insight c...
2022-05-12
1h 04
1 Insight
S16EP0: Introduction to 1 Insight Season 16
In this season of 1 Insight, you’ll hear some of the interviews that I have done with some of the most fascinating people I know on their podcasts. I’ll also be sharing with you some of the most popular episodes of this podcast again. I invite you to listen to these episodes for more insight and some things you might have missed the first time. Love. Rich P.S. Join my next Masterclass where I'll be sharing the steps to create a powerful coaching business that delivers time after time for your clients.
2022-05-12
00 min
1 Insight
S15EP06: Write a book... for 1 person!
Laurie is an extraordinary woman. She's been a Chief of Staff for a Fortune 10 company and she wants my advice on the book she's writing. But you know me... I don't play that way! You see, a great coach provokes their clients thinking, rather than validating it. A great coach gives their clients bigger questions to live into, rather than answering the questions they have for them. Too many people make the mistake of trying to write a book for a million people. I propose instead that you write a book for ONE person...
2022-05-05
31 min
1 Insight
S15EP05: It's not often you coach a horseback archer who's a mother of six!
Today I'm talking to a woman I find absolutely fascinating. Danielle LoDuca trained to do archery – on horseback. Two of the most challenging sports, put together. Talk about a top performer! She's also the mother of 6 children (yes, SIX!), an author, a blogger and a coach. In this conversation I challenge her thinking from many directions. Instead of answering her question, I dive down deep. Hey, that's the only way I play. I tell Danielle who she is for me – you can feel how moved she is – and today you get to be a fly...
2022-04-28
31 min
1 Insight
S15EP04: $1,000 a NO!
Shermain's coaching practice is really successful and he wants tips to take it to the next level. But I don't play the way he thinks I am going to play... Instead of offering strategies to scale his business, I ask him to look back at how he has created success until now. And then I propose that he doubles down on that. He's surprised – and elated – at the simplicity. And then I take him deeper still with a tool that calculates exactly how much money you are paid, per NO you receive! Love. Rich PS...
2022-04-21
19 min
1 Insight
S15EP03: Recovering overachiever
Tasha was an educator then and a registered nurse, for 16 years. She's Type A by nature – driven, highly organized, ambitious and impatient. She starts the coaching session by asking me about how to do less. You see, she doesn't want to go back to her old ways as she builds a successful coaching practice. I introduce her to a new distinction, “Less but better…” It’s a game changer for her. And in that moment – 90 seconds after we’ve begun – I realize that she needs to practice this, right now. So I tell her we’re...
2022-04-14
08 min
1 Insight
S15EP02: A Life-Changing Insight
I can promise any client that they will have a life-changing insight as a result of a coaching experience with me – no matter whether our conversation is 10 minutes long or 90 minutes. You see, I am listening to my client's listening of the world. And I am looking for how they see the world and I am witnessing how they speak their world into reality. My client, Soph Chiche, is a journalist, entrepreneur, author and psychologist, who founded a multi-million dollar business and is now building another. In this coaching experience, I listen to her deeply an...
2022-04-07
20 min
1 Insight
S15EP01: The Flywheel vs The Hamster Wheel
Do you ever feel like you're on the Hamster Wheel of business? The more you do, the more there is to do... The more money you make, the more money you need to make... And as you become more successful, the pressure builds to be even more successful... Richard shows up on this call with a lot on his mind. He's speaking fast. You can feel his energy. I consciously slow him down and suggest the possibility that the less he does, the more he will make. He wants to believe me but I tell...
2022-03-31
16 min
1 Insight
S14EP04: Women on Fire
Zovig is a member of Project Kairos and has had real success in the first couple of years of her coaching business. Now she's ready for her next level of success... It turns out that Zovig is an expert at helping powerful women find and express their voice. So, it's no coincidence that in this coaching session I help her take her voice to the next level with a new 5 year mission. Love. Rich PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ fo...
2022-03-24
21 min
1 Insight
S14EP03: What's on your mind?
I love it when a client shows up with no problems to be solved. Because that's where the magic of coaching can truly take place... Love. Rich PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules
2022-03-17
25 min
1 Insight
S14EP02: Leverage
One of the most common things I see in top performers is a desire to do more, to create more and to have more impact. However, what makes the biggest difference for high-achievers is to slow down enough to discover the tiniest steps that make the biggest difference. They feel lazy when they operate from their Zone of Genius but it's often the path to their next level of success. Sarah is hugely accomplished and very successful at almost everything she puts her mind to. In this coaching session, you will see me slow her...
2022-03-10
24 min
1 Insight
S14EP01: Boundaries
Christopher Maher is a former Navy SEAL, a former Olympic athlete and a member of 4PC. We have actually coached one other for over 8 years. And I use his techniques almost every day, to remove stress from my system—physical, mental, emotional and spiritual. Today I coach Christopher over how to live a life on his own terms, while still making a big difference in the world and for his clients. Notice how I say very little but guide the conversation enough so that he has his own insight... Love. Rich P...
2022-03-03
13 min
Inspired Evolution with Amrit Sandhu 🙏🏻
IE213 Rich Litvin: Unleashing Exponential Success: Elite Transformations & Prosperous Coach Secrets Unveiled (Secrets of the 4 Percent - 4PC)
In this episode, Rich and Amrit talk about coaching, the direction of coaching in terms of the industry and how to become coachable. They dive deep into insight coaching and how just one powerful question can expand new possibilities in your life and business and change everything, and how important it is to have a mission that is so powerful that nothing can stop you.Rich loves coaching live and Amrit has personally benefited from Rich’s wisdom and guidance. There are many insights that have served him that will serve you too.
2022-02-27
49 min
1 Insight
S13EP08: What are your metrics for success?
When we get in our car, we pay attention to the dials in front of us. Is the check engine light on? How's the tire pressure? Do I need gas? Or we don't pay attention... I got a speeding ticket the other day because I didn't keep my eyes on the speedometer. Today I am coaching an extraordinary woman called Nikki. She's a diversity consultant, a coach and a musician. And she is hitting a ceiling on the level of her success that she perceives as a tension between who she thinks she is and...
2022-01-06
17 min
1 Insight
S13EP07: Your clients are NOT paying you for your time
I have a handful of Thinking Partner clients. They invest $47K for around 5 months. I have 1-2 Concierge Trusted Advisor clients a year who invest $185K to have access to me when they need it. You may be surprised at how little they need that access. And My Thinking Partner clients are often complete way before our 30 minute calls are complete. But here's the thing, my clients are NOT paying for my time. They are paying for their insights. And their insights are priceless. Today you can listen to my shortest podcast episode yet. The...
2021-12-23
07 min
1 Insight
S13EP06: Ask Me Anything #2
Today I turn the table on my client. I tell him to ask me one single question—the answer to which will change everything. It turns out that David has just had his second child and we share an intimate moment. Two dads bonding over how to make an impact in the world, while raising great kids. Learn more about Transition Excellence here. https://transitionexcellence.com/?utm_source=rich_litvin&utm_medium=list Love. Rich PS. For most of human history, it wasn’t called coaching. It was called leadership....
2021-12-09
09 min
1 Insight
S13EP05: Ask Me Anything #1
Today I turn the table on my client. I tell him to ask me one single question—the answer to which will change everything. David lives in Scotland and has a dream to help the homeless population in his city. He is beating himself up for not taking more action. So, I remind him that a goal is a place to come from, not a place to get to. And it turns out that he has done more than he realizes... Learn more about Transition Excellence here. https://transitionexcellence.com/?utm_source=rich_litvin&utm_me...
2021-11-25
15 min
1 Insight
S13EP04: Show up as a leader
I know that Philippa is an extraordinary woman because from the moment she joined Transition Excellence, she drew out the leadership of others in making sure everyone had an incredible experience. When I saw her LinkedIn page, I was impressed with her track record as a leader and an educator in the corporate world and as a consultant. So I decided to challenge her, the moment she joined me on the call. Within two minutes she has a powerful insight—and we are done. When you coach people for an insight, they are NOT pa...
2021-11-11
08 min
1 Insight
S13EP03: Be Remarkable
Oh this was fun! You see, I start to chat to Ervine before we hit record and she makes a little joke about me mistaking her for a high-performer. I immediately ask if I can start recording because I want to illustrate something important. Marianne Williamson captured it in her poem: "Our deepest fear is not that we are weak. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us." Too often, I see leaders fighting for their limitations. And that's always when I...
2021-11-04
38 min
1 Insight
S13EP02: Put courage over comfort
Stephanos is a consultant to high-level leaders with a background in the corporate world. He is one of the pioneer members of Transition Excellence—my community of high-level leaders transitioning into high-level coaching and consulting. As I draw out his story, I discover that he's been a risk-taker his whole career. He thinks he wants to be comfortable. He doesn't. He needs to keep creating a life of courage. One of my favorite moments is when he describes the fun he has making something up—like a new proposal for a corporation—and then watching as peo...
2021-10-28
22 min
1 Insight
S13EP01: Stop practicing!
Anu is a consultant to high-level organizations and their leadership teams. She's an incredible woman who has literally been a leader since the age of 6. But right now she is holding back from telling these leaders what they REALLY need to hear. So, I have to step into leadership myself. I need to model for her the power of saying, "Here's what I require of you..." By the end of the conversation we are both fully energized. Sometimes being on mission is scary. But you've got this. Not everyone needs to like you. But...
2021-10-21
24 min
1 Insight
S12EP05: A powerful conversation about love
Today you're going to be privy to a deep conversation, not much coaching going on here. But there's nothing more powerful than a deep conversation. Garrison is a leader, an entrepreneur and a member of 4PC, my community of coaches and leaders. Join us for a very honest conversation about relationships, where he gets so vulnerable that he breaks out in a sweat. There's also a moment when I get vulnerable about some of the challenges in my own relationship. We both get real around what it's like being in relationship and the frustrations of...
2021-10-14
23 min
1 Insight
S12EP04: The Power of a Powerful Woman
Four of the most powerful words you can ever say to a client are, "Tell me your story..." Tatiana was a Managing Director of an investment bank, where she was responsible for managing billions of dollars of assets. She is now a high-level coach and consultant. But this wasn't a clear path. Tatiana grew up behind the Iron Curtain, at a time when the Soviet Union was a socialist state and controlled every aspect of a person's life and career. But Tatiana is a rule breaker. When you tell...
2021-10-07
32 min
1 Insight
S12EP03: The Thinking Partnership
As a coach, you need to continually re-invent the way you work with clients. Over years of coaching highly successful people, I have seen that the more successful people become, the less they are able to have truly high-level conversations. They've outgrown their peers. They're surrounded by people who are impressed with everything they do and who say yes to everything they say. And they rarely have anyone willing to challenge their thinking. This is why I created The Thinking Partnership—because if you are super sharp you may not need deep coaching. I designed Th...
2021-10-01
30 min
1 Insight
S12EP02: The Upper Limit Problem
There's an invisible limit to your success, your happiness and your income. And you are creating it... Today I am coaching a highly successful entrepreneur and business owner. Listen in as a "client" and as I coach him, I'll be coaching you on your own Upper Limit, too. Or listen in as a "coach" and as I coach him, look for ways you can stretch your own coaching. Love. Rich PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders wh...
2021-09-16
17 min
1 Insight
S12EP01: The Audacity Spectrum
Alina is a very courageous woman, with a 20 year career in high level finance behind her. She was a Managing Director at Rothschild & Co, responsible for €3 billion of assets under management. She's a also a mother, raising a high-functioning autistic son. "If you only read one book on coaching, you have to read The Prosperous Coach..." That's what Alina's friend said to her. And, only a couple of years later, it's why Alina is now a member of 4PC, my exclusive community of high-level leaders. And as Alina asks me for advice on her book, I...
2021-09-09
29 min
1 Insight
S11EP06: “I am more committed to other people than I am to myself…”
As coaches and consultants, we are committed to making a difference and making an impact, and changing people's lives. Too often we do this at a cost to ourselves. Join me as a fly on the wall for an intimate conversation, as I coach two women leaders... In today’s episode: Going silent and still while acknowledging human moments Recognizing what holds you back the most What if you got everything you wanted? Creating boundaries for yourself so you’re not the weak link in the chain Boundaries aren’t meant to constrain but to set...
2021-09-02
39 min
1 Insight
S11EP05: You DON'T need clarity...
I grew up in London, where some nights it was so foggy I could only see a few yards ahead in front of my face. Despite the darkness and the fog, I could still regularly drive the 10 miles to my home. Life is much like that. It would be nice to have clarity 10 years into the future about exactly what's going to happen but it doesn't really work like that. Today I mess with the thinking of two successful coaches and business owners. I show them that they are looking for...
2021-08-26
27 min
1 Insight
S11EP04: You can always fly home tomorrow...
There's no intro to today's coaching session because I jumped straight into a conversation with these two powerful men. My intuition told me to ask each of them to tell me what the other most needs. I had no idea what would happen next. But that's where the magic almost always is, in life—when you have no idea what is coming next. We talked about the dark side of our gifts, we talked about marketing, we talked about when my relationship with Monique ended around 12 years ago (spoiler alert: we got back together) and we talked ab...
2021-08-19
37 min
1 Insight
S11EP03: You can do scared…
Today I’m coaching Barbara and I begin by drawing out her story. I discover that she’s an incredibly courageous woman, which is valuable because she then tries to enroll me in a story about how scared she is... Often our job as a coach is not much more than to NOT buy into the stories our clients are living into. By the time we are complete she’s had a powerful insight moment and I say “cut!” to my editor. But I notice Barbara make an audible sigh and relax into...
2021-08-12
25 min
1 Insight
S11EP02: The Spotlight Effect
Today, I am coaching two talented high performers. Jeff gives his all to everything he does in life—from coaching to business to writing to endurance races. But he is paying a price for being so driven. Kimberley has just reached out to two highly successful leaders she knows and wants to know what it means that she has heard nothing. Well, when you hear nothing after making a bold proposal it means... NOTHING! Love. Rich PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for grea...
2021-08-05
28 min
1 Insight
S11EP01: Maximizing Simplicity
I begin today's coaching conversation with a story. Stories are a really fun way to create the space for insight for your client. And then I introduce Martin to my favorite coaching tool. In fact, if I was only allowed to use a single tool with my clients, for the rest of my life, this would be it... Here's a link to download the tool for yourself. Love. Rich PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great co...
2021-07-29
19 min
1 Insight
S10EP07: "You're not afraid to be seen but you work hard not to be visible..."
Varian was a high-level sales executive who did $750 million in sales, during her corporate career. She was driven and she was not afraid to speak her truth to anyone. But what most people never knew was that her drive came from having a son at 17 years old. At that moment, she made a decision to be successful, no matter what, so that he would never want for anything in his life. And what most people never knew is that Varian's father died when she was just 9 years old. She was devastated. And she made a decision to disconnect emotionally...
2021-07-22
33 min
1 Insight
S10EP06: "I asked Steve Jobs to mentor me. He said yes."
Kelli is one of the smartest, most connected people I know. She has worked in a high level in Hollywood and also in Silicon Valley. At 16 years old, Steve Jobs become her mentor. In this conversation, Kelli wanted my help to draw out her story. But underneath her story I see a pinpoint of darkness. A tiny place that is holding her back from her next level of success. So, of course, that's where I go... Love. Rich PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FA...
2021-07-15
36 min
1 Insight
S10EP05: "You're not blind. You see the world differently."
I lead an experience for clients called "Branded by Rich Litvin." They invest $9,000 and in around 30 minutes, I draw out their story. I'm not a branding expert and I'm not a copywriter but I am gifted at drawing out people's stories. And what gets clients REALLY interested in you is YOUR story. We all have one. Today you'll hear me take Parham through a "Branded" experience. He's a fascinating man who was born blind in Iran, 30 years ago. He is now a leader, manager and coach. And an expert in software engineering. In most countries, when you...
2021-07-08
54 min
1 Insight
S10EP04: Relationships are created. Just like clients.
Carolina had a 20-year marriage. Ever since it’s ended, she has wanted to create her next relationship and it has been hard. And she’s lonely. I help her use The Prosperous Coach Approach to reframe her thinking in order to create her next relationship one conversation at a time. Love. Rich PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules
2021-07-01
26 min
1 Insight
S10EP03: Over obligated and under committed
Tim is a member of Transition Excellence, my program for helping high-level leaders becoming high-level coaches. He's in 3 different coach trainings and he's feeling a sense of sadness and guilt that he's not been playing full out in all of them. I help him have a new way of looking at things and the heaviness that has been weighing him down seems to evaporate. Have you ever been distracted when coaching a client? Me, too. And in this episode, I get distracted by my camera that keeps auto-focusing on the back wall and not on me! But...
2021-06-24
16 min
1 Insight
S10EP02: My story is so unique, how will I attract clients?
Fiona has a background working at a large international corporation. But she's an adventurer at heart and she wants me to help her understand how her unique and unusual career and life will attract coaching clients. Using just 3 words, I draw out from her a piece of intellectual property that she'll be able to use to create clients for the rest of her life. Your 3 words will be different to hers but you can use the very same tool to create your own unique clients... Love. Rich PS. For most of...
2021-06-17
15 min
1 Insight
S10EP01: Creating IP in real time
Do you ever get frustrated that your husband, wife, mum or bank manager don't understand this thing you do called coaching? Today I coach Jill, who is an expert in understanding both high-level data and high-level leaders. In real time I help her create a tool—a piece of Intellectual Property (IP)—that means she'll never again have to answer the question, "What do you do?" with the answer, "I'm a coach..." Love. Rich PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who wa...
2021-06-10
23 min
1 Insight
S9EP06: You don't need no stinkin' clarity!
The two things that your clients will tell you they need most are: clarity and confidence. Don't believe them... In today's episode I will show you why, as I coach Eric, a former lawyer—who just wants more clarity. And I coach Micha—the owner of boutique communication agency that specializes in the German luxury car market—who is in need of more confidence. As you'll hear, I mess with their thinking. I show them that both clarity and confidence are a place to come FROM, not a place to get TO.. Love...
2021-06-03
20 min
1 Insight
S9EP05: Coaching Powerful Women
Rachel has had a successful corporate career. She is raising and homeschooling four children. And she is judging herself for not succeeding fast enough as a businesswoman, just 6 months into her new career as a coach. Sunny is an accountant in the corporate world. She loves accounting because it just makes sense, plus you can use numbers to help make impactful decisions. Today I help her make an impactful decision without a number in sight! Love. Rich PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ fo...
2021-05-27
30 min
1 Insight
S9EP04: I hate you, Austin Powers!
This was a powerful coaching session. But sometimes in life you've got to take a risk or two. I am giving you an intriguing title—and that's it! But I recommend you listen in because this might be the insight that changes everything for you... Love. Rich PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules
2021-05-20
24 min
1 Insight
S9EP03: The Other Side of Fear
How do you coach a client who says, "Life's great. I'm sorry that I don't have anything to be coached on, today..."? I love those moments. You see, for most people, coaching is remedial. Tell me your problem. Let me help you solve it. Repeat. For me, coaching is not remedial but generative. "You don't have a problem. That's great! Let's have a chat and see what occurs..." Today, I coach two fascinating women who are members of my program, Transition Excellence. What they both discover is that there is a powerful desire...
2021-05-13
25 min
1 Insight
S9EP02: The Mama Bear Effect
Chris and Michelle are two powerful women. Chris wants to make a real difference in the world by helping young boys and girls to feel more empowered. Michelle is frustrated that, if she is not careful, she can still get overwhelmed with feelings of anger. With just a couple of questions to each woman, I help them step back into their power. Love. Rich PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of...
2021-05-06
17 min
1 Insight
S9EP01: The Power of Coaching More Than 1 Person at a Time
You know what I love the most about coaching around insight? It's that I have no idea walking into a session, just what is going to occur. In this conversation, Lauren wants my guidance on using intuition in coaching. And Anthony wants to let go of the unrelenting guilt—common to so many high performers—that he isn't yet where he wants to be. How on earth will I bring these two conversations together? There's only one answer to that question. It's to be totally present and in the moment. And to discover what...
2021-04-29
23 min
1 Insight
S8EP10: Life Is Cyclical and Nature Happens in Seasons
It's time for a new season. Join me today for a brief conversation on the seasonal nature of life and why that's important for us as transformational coaches. Love.Rich PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules
2020-12-10
07 min
1 Insight
S8EP09: The Prosperous Coach 2.0
I wrote The Prosperous Coach, with my friend Steve Chandler, almost 8 years ago—and it has stood the test of time. It has been in the top 20 books about coaching on Amazon ever since it was published. It’s sold over 75,000 copies and it continues to sell 1,000 copies a month. In fact, just last month, we had our highest number of sales ever. Now, we wrote that book 8 years ago and much has changed in the world in that time. We wrote The Prosperous Coach to be a timeless book but that doesn't mean that we can't add...
2020-11-26
14 min
1 Insight
S8EP08: How to Take a Scientific Approach to Becoming World-Class
I’m a scientist by training. I have a joint degree in Biology and Economics. And that background in biology meant that I spent hours and hours of the early part of my life studying, researching and experimenting in a laboratory. The Latin root of the word “laboratory” literally means to work. The word “experiment” comes from the Latin, meaning to try and to risk. The word “research” comes from Latin, meaning “to wander hither and thither.” So, what we call science literally means hard work, taking risks and not really knowing where you’re going! Today...
2020-11-19
07 min
1 Insight
S8:EP07: I Can Help You See the Invisible…
I’m an expert in high-level, complex coaching skills. And I’m an expert in coaching high-level leaders. When you watch me coach, you see me soaring on invisible gusts of wind. I’m an expert in creating something from nothing. A book that's sold 75,000 copies. A program that can create a million dollars worth of value in a year. An article that’s read by 20,000 people. A video that’s watched by 100,000 people. A community of high-level leaders. But what you don’t see, when you observe my successes, is that I’ve spent over 10 years w...
2020-11-12
07 min
1 Insight
S8:EP06: Stop Trying to Solve Your Clients' Problems...
Around 1,800 years ago, the Roman emperor Marcus Aurelius noted: "What stands in the way becomes the way." Whatever problem you are facing right now has the seeds of it’s solution within it. To be a great coach do NOT try to solve your clients’ problems. Instead help them to live into bigger challenges... Love. Rich PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https...
2020-11-05
08 min
1 Insight
S8:EP05: The Worst Night of My Life. Ever.
This episode is about the worst night of my life. Ever. And it happened just the other day. Before bed, I took a medication, and for about half an hour everything was fine, as I tucked in the kids and read them a bedtime story. Then something began to change... I didn't feel good and I lay down next to Monique. I didn't want to worry her but after a few more minutes, something began to feel seriously wrong. My vision was confused and then my arms and legs started to twitch and...
2020-10-29
07 min
1 Insight
S8:EP04: 3 Counterintuitive Rules to Being a Great Leader
My first leadership role was thrust upon me at 10 years old; when I was made School Captain of my primary school. I had no idea what leadership even meant. And I have been making mistakes as a leader, ever since! What I’ve discovered—and I am going to teach you today—is that there are 3 key, counterintuitive rules to being a great leader: 1. The Reverse Golden Rule 2. The Diamond Rule 3. The Snowflake Rule Love. Rich PS. For most of human history, it wasn’t called coaching. It was called l...
2020-10-22
12 min
1 Insight
S8:EP03: The formula for Exponential Success
Today, I am going to teach you a formula to turn huge dreams into reality: 1. Dream Big 2. Take Tiny Steps 3. Think Long Term 4. Success is an inside-out journey 5. Keep Going 6. Do the opposite 7. Seek an elite community And I am going to share my insights from watching my wife, Monique DeBose create exponential success in her life as a performer. What most people don’t see, is that—like all successful people—Monique has faced roadblocks, challenges and criticism along her journey. It’s been hard. But the secret is that...
2020-10-15
19 min
1 Insight
S8:EP02: I’ve spent my life playing Robin, looking for Batman
I was a fearful child. I’ve been a fearful man. And I’ve spent much of my life covering it up by doing all I can to look confident on the outside, whilst feeling deeply insecure on the inside. I’m afraid of not being liked, of running out of money, of dying before I see my kids grow up, of telling Monique what I really, really want, of aiming too high, of failing, of looking bad, of getting NOs… But I have learned that FEAR IS A MASK FOR DESIRE. And when a client asks me to he...
2020-10-08
13 min
1 Insight
S8:EP01: Where’s your high pressure community?
Leadership is lonely. Often very lonely. It’s why I created 4PC. Selfishly. For me. So, I didn’t have to feel quite so alone. So, I could be surrounded by fascinating people. So, I could have people in my world who inspire me. 4PC is a high-pressure environment. We’re surrounded by people who are where we want to be in at least one area of our life. We are each forced to compete higher than our skill level. In today's episode, I am going to take you through 6 powerful tools that I recently taught to the coaches and le...
2020-10-01
16 min
1 Insight
S7:EP06: Provocative Questions Series: "What would make this..."
"If you’ve followed my work for a while, you might be able to fill-in-the-blank on this one! In the fifth video in this series, I’ll share the question I use most often to begin my coaching conversations. Remember — Let your clients tell you what they would most love to create! Love. Rich PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/ For most of human history, it wasn’t called coaching...
2020-09-24
03 min
1 Insight
S7:EP05: Provocative Questions Series: "Holy [bleep], Rich!"
"I’m mixing things up a bit, today. Technically, this isn't a question, but it is a powerful and provocative tool to add to your arsenal. In today’s video, you’ll learn how to help a client powerfully envision their future and bring it into the present. I'll also tell you a story about how I help my clients create (and achieve) Impossible Goals. Language is powerful. And generative language has the power to change your life. Love. Rich PS. After you've listened to this episod...
2020-09-17
08 min
1 Insight
S7:EP04: Provocative Questions Series: "What are you afraid of?"
The job of an extraordinary coach is to provoke their clients. The word "provoke" or "provocative" often has a negative connotation. It means "to annoy" and "to irritate." But, if you trace the word back to its Latin derivation, to provoke means "to draw forth." And that's the job of an extraordinary coach. To draw forth their clients. To draw out their genius. In the third episode in this series, I’ll share two more of my favorite questions. And these two relate to fear. Love. Rich PS...
2020-09-10
03 min
1 Insight
S7:EP03: Provocative Questions Series: "What do you want?"
Extraordinary coaches don’t answer the questions their clients come with — they help them live into more powerful questions. In the second episode in this series, I’ll share my favorite pair of very simple questions. Love. Rich PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/ For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - w...
2020-09-03
04 min
1 Insight
S7:EP02: Provocative Questions Series: "What are you tolerating?"
Most coaches think their job is to answer the questions that their clients come to them with. But, an extraordinary coach knows that’s not their job. The job of an extraordinary coach is to challenge the questions their clients ask. The job of an extraordinary coach is to help their clients live into better questions. Over the next couple of weeks, we’ve got a new series of provocative questions to challenge your thinking (and your client’s!). Love. Rich PS. After you've listened to this episode, get in tou...
2020-08-27
02 min
1 Insight
S7:EP01: Provocative Questions for High Performers
A client of mine runs a multi-million-dollar business. She’s respected by everyone in her field, yet she once said to me, “I could do this with my eyes closed. I want something more.” And then she went on, “I’m not lonely, but I’m very alone. There’s no one else I dare share this with but you.” One challenge of being a high performer is that you can be surrounded by people whose only mission is to say “yes” to you, who want to make you feel good, or say wh...
2020-08-20
1h 28
1 Insight
S6:EP09: "I've got your back"
Shermain's secret as a leader and manager is that since his childhood he's been known for keeping people safe. He's built a reputation in just 4 words: I've got your back. I draw out the secrets of his clients – their struggles and their dreams. And I leave him speechless... What are YOU known for? Love. Rich PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/ For most of human history, it wasn...
2020-08-13
23 min
1 Insight
S6:EP08: "Stratospheric CEOs"
Georgie's clients perform at such a high level, they are beyond the realm of where most leaders live. A handful of her clients, between them, have a market cap of $150 Billion. In today's episode I am going to tell you the secret to enrolling the leader of a billion dollar corporation as a client. If you are bold and willing to speak your truth, it's easier than you think. Love. Rich PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.co...
2020-08-06
15 min
1 Insight
S6:EP07: "Quiet Leadership"
Praveen coaches brilliant leaders in the tech world. But he feels like he is hiding. He feels like he's in a place of comfort as a coach. He feels that he's not really stepping up as a leader. I draw out a distinction that shifts everything for him, based on a 2,500 year old quote by Lao Tzu: "A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves..." Love. Rich PS. After you've listened to this episode, get in touch. Let...
2020-07-30
24 min
1 Insight
S6:EP06: "It stopped me in my tracks..."
When I first met Jermaine she told me a secret. She'd invested $35,000 in courses and with marketing 'experts' to build her coaching business. With all that money invested, she hadn't got a single paying client. I coached her to become a 'secret agent of coaching' in her company. She now coaches her boss and her boss's boss. She's known as the go to coach in her organization. In today's conversation, she asks me to help her build a community. But you know I don't play that way! Instead, I draw out of her a childhood story of...
2020-07-23
34 min
1 Insight
S6:EP05: "A Year of Questions"
Niiamah is a man who loves complexity. He was an actuary. Then he worked for one of the top consulting firms. Then he became a coach. In this episode we talk about what it means to be a Thought Leader. We distinguish the two elements of thought leadership– thinking and leading. And we discover that becoming a thought leader is far less complex than he imagined. Love. Rich PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/ Fo...
2020-07-16
16 min
1 Insight
S6:EP04: "What are you terrified people will find out?"
In this episode, I draw out Bob's story. It's a story so powerful that it moves both of us to tears... In fact, Bob shares with me a secret he has hidden from the world for 45 years. As you listen, ask yourself, What are YOU hiding from the world? What are you terrified people will find out? When you are a powerful coach, it's often the things that scare you to share out loud that are what has your clients want to work with you... Love. Rich P...
2020-07-09
33 min
1 Insight
S6:EP03: "What do people NOT know about you?"
Kimberly has been a professional coach for 2 years but she was a senior executive at a Fortune 7 corporation for 21 years. I help draw out Kimberley's superpower. It's a gift that allowed her to lead teams of thousands of people. And now it will be her gift as a high-level coach. As you listen, reflect on the question "What do most people not know about YOU?" Love. Rich PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.co...
2020-07-02
40 min
1 Insight
S6:EP02: "A Diamond in the Rough..."
Daniel is a Police Officer. He's a man of deep faith. He's African American. He's a coach. And he's an athlete. And in this episode I tie all of these together, as I draw out his story and help him to craft the story of the NEXT stage of his life. When he was young, Daniel's father said a few words to him, that changed his entire life. And before we end, I say a few words to him that will help him create his life as a coach... PS. After you've listened to this episode, get...
2020-06-25
37 min
1 Insight
S6:EP01: The Manifesto
Almost 10 years ago, one of my coaches shared with me a tool that has changed my life. I call it a Manifesto. It’s the tool I use to “create” myself every day. I've been working on this for almost 10 years. I read to myself – sometimes out loud – almost every morning. I've shared with almost no one other than a handful of clients, over the years. And at my recent intensive, I took a risk and shared it out loud. And in this episode I am going to share my Manifesto with you... ======== A CREATED...
2020-06-18
08 min
1 Insight
S5:EP10: "It's time for you to be a thought leader"
Vicki is a consultant to companies that range from start-ups to a $500 Billion corporation. What I see in Vicki is that with 20 years or more behind her of expertise in working with high-level leaders in organizations, it's time for her to start sharing her gifts. That looks like, it's time for her to be a thought leader. In this conversation, I teach her 3 tools to draw out these gifts and insights that she has. I draw apart the two words: thought, leader. I help her understand how to get deeper into both of those. By the end...
2020-06-11
24 min
1 Insight
S5:EP09: "I'm tired of being a best kept secret"
Mandy has a PhD from Cambridge University. She has been involved in investment banking for over two decades. She coaches high caliber clients in the world of private equity and investment banking. And, she’s frustrated. She’s tired of being a best kept secret. I ask a single question that takes us deeper and deeper and deeper into the solution of the struggle that Mandy’s in. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/ Re...
2020-06-04
32 min
1 Insight
S5:EP08: The Four Stages of Transformation
There are four stages of transformation: 1. Separation 2. Initiation 3. Transformation 4. Transmission Transmission is when you become a guide and start to help others to become heroes. Today I have a conversation with Hayden around how he steps into the highest level of transformation - the mastery level. Sometimes as a coach your job is to simply create space and the clients will come to their own insights. And, that's precisely what happens in this conversation. And, I have mine too at the very same time. After you've listened to this...
2020-05-28
21 min
1 Insight
S5:EP07: Stand out!
Laurie has never felt like she fit in. She didn’t fit in as a child, as an actress or as a successful copywriter. Yet our biggest gifts often come from the place where we struggle the most. And today, I coach this incredibly creative woman to turn her struggle into her gift as a coach. Love. Rich PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/ For most of human history, it wasn’t call...
2020-05-21
19 min
1 Insight
S5:EP06: Don’t answer your clients' questions…
Today I’m coaching a former Navy SEAL. The job of a great coach isn’t to answer their clients, questions. It’s to help create more powerful questions for them to live into. Christopher has an interesting question and it’s tempting for me to answer it but I pull back to look for the bigger context. In this short episode you get to see the power of coaching for insight. An insight can happen in a moment. And then your life is changed for ever... Love. Rich -- PS. Af...
2020-05-14
14 min
1 Insight
Bonus: Leading Businesses Through Uncertainty
Vicki Shillington has over 20 years experience as an executive at a Fortune 50 form. She's been a consultant at one of the "Big Five" accounting and consulting firms. She's built a reputation for leading transformation for Fortune 500 companies. She's an expert in positive psychology. And she's known for speaking her truth to high level leaders. Her clients include a $500 billion dollar corporation. And she's regularly called on to consult with start-ups (one of her passions). Her company has created a model to lead businesses through the current economic uncertainty. She shared it with us in 4PC and blew...
2020-05-12
54 min
1 Insight
S5:EP05: "I Was Born For This..."
Coaching powerful people is interesting… because when they have an insight, there's nothing more you need to do. You don't need to help them create a 27 step action plan or to hold them accountable. They are good to go. Matt is a powerful leader who knows how to support others, in challenging circumstances. I coach him and – within 10 minutes – he has an insight that gets him so clear, he's good to go… After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://ri...
2020-05-07
13 min
1 Insight
S5:EP04: "High-Touch Vs. High-Tech."
If you do what everyone else is doing, right now, you'll get the same results as everyone else… Shelley is a high-level leader but at her heart, she's a rebel. So, it's ESSENTIAL that she does things differently. But it's important that YOU do things differently, too. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/ Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got...
2020-04-30
20 min
1 Insight
S5:EP03: "Leadership Lessons From Barack Obama."
In 2007, Angela met a very inspiring man. A year later, she quit her job to help this young Senator, with an unusual name, run for President. People told her she was crazy. When Barack Obama became President of the United States, she spent 7 years in the White House, as his personal aide. In this coaching session, I break the coaching ‘rules’. I step into leadership. I tell her what I think. I tell Angela to stop being selfish. It's time for her to share the leadership lessons she learned sitting next to and obse...
2020-04-23
26 min
1 Insight
S5:EP02: "I'm Carrying the Burden Alone."
Imagine running a company where your clients are seniors and your business generation happens almost exclusively through live events. And then there's a pandemic… Welcome to Catherine's world. She's exhausted, and it feels like she's carrying this burden alone. Within 3 minutes of coaching, she has an insight that's so powerful, we both know we're there. Shortest podcast episode ever! I tell our editor to cut and Catherine and I start to chat. And in those next 2 minutes, she has another really powerful insight. So I asked them to leave that in the recording....
2020-04-16
12 min
1 Insight
Bonus: Excellent Decisions
For 21 years, Robert McPhee has been a trusted advisor to high level leaders, CEOs, Directors and Board members. His company is called Excellent Decisions. He was Director Of Training for Jack Canfield Companies for almost 5 years. And he is a Founder/Founding Member of the Transformational Leadership Council and the Association of Transformational Leaders. Robert invited me on his podcast and I said yes. But when we started the conversation, I switched things up on him... I said "Robert, I can do a good interview but my Zone of Genius is coaching high-level, successful leaders – li...
2020-04-14
39 min
1 Insight
S5:EP01: "What's Your Biggest Challenge?"
When times are challenging you only need to ask your clients a single question, “What's the biggest challenge you're facing right now?” Join me, as I coach a former Vice President of a relationship marketing agency. She's also a board member, advisor and angel investor. Learn how to create clients in challenging circumstances… After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/ Read my Playbook for coaching in Challenging Times. I wrote it for you. You...
2020-04-09
35 min
1 Insight
S4:EP05: "What makes you different?"
You must not be afraid of the things that make you different. In fact, what you imagine might repel people is often the very thing that has your clients seek you out and want to work with you... Listen to me draw out Tutti's story. She's a fascinating woman. And, as you listen, reflect on what makes YOU different.. -- For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://rich...
2020-04-02
36 min
1 Insight
S4:EP04: "The gifts in your struggles..."
Ashley had a 20 year career in marketing. She worked with large organizations such as the NBA and Amazon. Great marketers are great story tellers. But our own story is so close to us that it's really hard to see. Until today, Ashley had never seen the gifts in her struggles. I draw out her story to leave her with a really powerful way to tell the world who she is and what she does. -- For most of human history, it wasn’t called coaching. It was called leadership. If you’d li...
2020-03-26
35 min
1 Insight
S4:EP03: Serve, Serve, Serve
This episode is called Serve, Serve, Serve because that's how we will come through these trying times... 500 people from my community joined me live on a Zoom call, called Leading in Challenging Times. We recorded it and now you can join me as I share the best principles I've learned from over 2 decades of leadership, sometimes in very trying circumstances. You'll hear me teach 14 concepts to support you to lead (yourself AND your clients): 1. The importance of check engine lights… 2. How to be your own best client… 3. Helpers high – how it wor...
2020-03-19
1h 30
1 Insight
S4:EP02: "You CAN'T do it..."
Chris Frolic was a really famous DJ in the 1990's. Later he built a business that made millions of dollars. You’ll hear me draw out Chris' story. And you'll hear me give him 4 words that light him up and literally make him speechless. As you listen, answer the questions for yourself. See if you can get to the heart of who you are and what you do... -- For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our co...
2020-03-12
31 min
1 Insight
S4:EP01: "A story that makes you say, Wow!"
Corrine is an extremely successful entrepreneur. But it doesn't matter how successful you are, you can't see your own gifts. I help Corrine see the impact she had had in her career and she is literally moved to silence. All she can say is "wow." There is such power being able to draw out your clients' stories... -- For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/
2020-03-05
33 min
1 Insight
S4: Intro: A powerful story....
I'm extraordinarily good at helping high level leaders become high level coaches. And I often see successful leaders struggle as they become coaches. You see, they often dismiss all their prior leadership experience. In Season 4, I draw out my guests' stories in a way that empowers them to articulate who they are in the most powerful way possible. Imagine you could tell stories so powerful that your clients say, Wow... Imagine you could look in the eyes of a client – and instead of feeling like a new coach – you could say, I've been doing this my e...
2020-02-27
04 min
1 Insight
S3:EP11: "Hell yes. Hell no. Maybe"
Today I coached Catherine. Catherine is a member of 4PC, she is a top performer, she is an estate attorney by background, and she has a business that makes millions. She is really making an impact on people's lives, helping them create an amazing future for themselves and their children. She has had a taste of coaching and loves it! But she is sucked into those things that drain her of energy in her business. So, I teach her a tool that I call "Hell yes. Hell No. Maybe." It will transform her business, it...
2020-02-13
25 min
1 Insight
S3:EP10: "I made over $90 million in sales but I was struggling to get clients..."
Today's episode isn't a coaching session. It's a very honest conversation with one of my Protégés. Before becoming a coach, Mark Silverman generated over $90 million in complex tech sales in the corporate world and worked at numerous rapid growth startups. He sought me out as his coach and he became a member of my community. Mark is now making over $200K a year as a coach and working with dream clients. His first book sold over 50,000 copies and he is working on his second. However, it definitely was not always like this...
2020-02-06
22 min
1 Insight
EP00: Start Here
If you’re the most interesting person in the room... you’re in the wrong room. Rich Litvin has coached some of the most successful and talented people on the planet – from billion dollar business owners to former Navy Seals. He wrote a book for coaches that has sold over 50,000 copies, by word of mouth. And he is the founder of a community of extraordinary top performers, called 4PC. Ultra-successful people are the ones who call Rich. His clients include Olympic athletes, Presidential candidates, Hollywood film directors, Special Forces operatives and serial entrepreneurs. Rich sees w...
2019-08-08
03 min
Tramps Like Us
4pc bands – Vocals, Guitar, Bass & Drums – Rockin’ And Rollin’ And Whatnot ep9
Good friends Mike Bramston and Alex Ferguson dropped by Tramps Like Us headquarters to hang out a few nights ago and we decided to throw down a podcast. Nothing was prepared so I figured I’d play a recent playlist of my top 15 4pc bands (vocals, guitar, drums, bass) and we’d see what happens. It’s loose and lotsa fun. I hope you dig it. Tramps Like Us podcast is now on Spotify. Have a listen if that’s where you consume your audio entertainment. https://open.spotify.com/show/6jEcIY8QRwt2mcSdwdghAw Join our Facebook group! https://www.facebook.c...
2018-12-05
1h 32