Shows
FounderVideo PodcastFV 30: How AI & Human Connection Are Shaping the Future of B2B Sales | Chris Anzalone, Knowledge.comIn this episode, Chris Anzalone, founder of Knowledge.com, discusses his transition from running an SDR agency to creating a platform that leverages intent data to enhance B2B sales. He emphasizes the importance of understanding buyer intent and the role of data in sales processes. The conversation also delves into privacy concerns surrounding data usage, the evolution of B2B sales strategies, and the impact of AI on sales outreach. Chris shares insights on how Knowledge.com helps salespeople connect with prospects more effectively and offers advice for navigating the crowded landscape of sales tools.2025-06-1246 min
Prompt to Market with Mukund MohanAI in advertising and LinkedIn with Will MartinIn this episode, we chat with Will Martin — founder of Foundervideo — on how AI is revolutionizing content creation for startup founders. Foundervideo helps early-stage teams craft high-impact, investor-ready videos using AI-powered scripting, editing, and production tools. Will shares how he's turning founders into storytellers without the need for big budgets or Hollywood crews.We explore how AI tools like Descript, ElevenLabs, and GPT-4 are reshaping the founder marketing toolkit — from pitch decks to product demos to viral short-form clips. Will also breaks down how Foundervideo blends automation with human creativity to produce content that connects, converts, and raises...2025-05-2918 minFounderVideo PodcastFV 29: How to Build an Insights Function from 0 | Peter Walker, CartaIn this episode, Peter Walker, head of insights at Carta, discusses the evolution of insights as a crucial function in B2B marketing. He explains how insights teams can differentiate themselves through proprietary data and the importance of executive buy-in when establishing such a function. Walker emphasizes the need for insights to align with product marketing and the significance of measuring impact through various metrics. He also shares his approach to crafting compelling narratives from data and the current dynamics of venture capital ownership. In this conversation, Will Yuste and Peter Walker discuss the evolving landscape of venture capital...2025-05-2050 minFounderVideo PodcastFV 28: B2B Founder-led Content & Marketing Strategy | Erik Jacobson, Hatch.fmIn this conversation, Erik Jacobson discusses his journey from running Lemonpie to founding Hatch, emphasizing the importance of content marketing in the B2B space. He shares insights on the power of podcasting, building relationships through content, and the significance of consistency in content creation. Erik also highlights key learnings from working with industry leaders like Chris Walker and Dave Gerhart, the evolving landscape of B2B content marketing, and the challenges and opportunities presented by influencer marketing. In this conversation, Erik Jacobson and Will Yuste delve into the intricacies of influencer marketing, the evolution of content creation, and...2025-05-011h 07FounderVideo PodcastFV 27: Enterprise Listening & Sales Intelligence in 2025 | Santiago Suárez Ordóñez, Momentum.ioIn this conversation, Will Yuste interviews Santiago Suarez Ordoñez, co-founder and CEO of Momentum, a sales intelligence platform. They discuss the evolution of sales intelligence, the importance of building a strong sales team, and the innovative approach of 'enterprise listening' that Momentum offers. Santiago shares insights on navigating the challenges of sales as a founder, the significance of top-of-funnel strategies, and how AI is transforming the sales landscape. The conversation highlights the operational efficiencies and data quality that Momentum provides, making it a unique player in the market. In this conversation, Will Yuste and Santiago Suarez Ordonez discuss t...2025-04-101h 00FounderVideo PodcastFV 26: Founder Branding to Scale B2B SaaS Startups: Why, When, and How | Ognjen Bošković, RavenIn the 26th episode of the FounderVideo Podcast,Will Yuste interviewsOgnjen Bošković, a growth marketer and founder of the community Raven. Recorded live in Belgrade, the conversation covers Bošković's career journey, his experience in B2B SaaS marketing, and the importance of building a founder brand. They discuss the principles of B2B marketing, the concept of a founder brand as a go-to-market strategy, and how it applies to different stages of business maturity. The episode highlights examples of successful founder brands, the role of social awareness and communication skills, and the potential impact of AI on t...2025-01-101h 09FounderVideo PodcastFV 25: From $0 to $3.8M ARR: How to Grow a PROFITABLE B2B Podcast | Tom Hunt, FameIn this episode, Tom Hunt, founder and CEO of Fame, discusses his journey to achieving 3.8 million ARR without external funding, the lessons learned from management consulting, and the importance of company values and culture in scaling a business. He also shares insights on B2B podcasting, including who should start a podcast, common mistakes companies make, and the significance of strategic guest selection for maximizing ROI. In this conversation, Tom Hunt discusses the evolution of B2B podcasts as essential content engines for marketing. He emphasizes the importance of integrating podcasts into broader marketing strategies, streamlining production processes, and...2024-12-2857 minFounderVideo PodcastFV 24: LinkedIn Ads Strategy: Creative, Positioning, & Messaging for B2B SaaS | Itamar Ben YairIn this episode of theFounderVideo Podcast,Will Yuste interviewsItamar Ben Yair, Growth Consultant, discussing the intricacies of LinkedIn advertising, particularly for high-value SaaS products. They explore the importance of creative ads, the differences in marketing strategies for varying ACV products, and the debate between full funnel marketing and direct product messaging. Itamar emphasizes the need for clear communication of product capabilities and draws inspiration from consumer culture to craft engaging ads. The conversation also touches on the role of trust in B2B services and the creative process behind effective advertising. In this conversation, Itamar Ben Yair and Will...2024-12-181h 06FounderVideo PodcastFV 23: Does Retargeting Work in B2B? Reach or Frequency? | Dale W. HarrisonIn this episode of the FounderVideo Podcast,Dale W. Harrison, a strategic marketing consultant, shares his unique journey from experimental physicist to marketing expert. He discusses the importance of understanding human behavior in marketing, the stochastic nature of ad distribution, and the debate over the randomness of digital advertising. Dale emphasizes the significance of reach over frequency in advertising strategies and explains how brand preferences are formed in consumers' minds. He provides insights into the mechanics of effective advertising and the necessity of good creative to capture attention. In this conversation,Dale W. Harrison andWill Yuste delve into the...2024-12-101h 31FounderVideo PodcastFV 22: How to 2x a Sales Agency in 9 Months w/ Calls and Content | Gabe Lullo, AlleyoopIn this episode of the FounderVideo Podcast, Gabe Lullo, CEO of Alleyoop, shares his journey from recruitment to leading a successful sales development agency. He emphasizes the importance of people in professional services, the role of intent data in sales, and the value of a great product. Gabe discusses strategies for growth, the significance of calls and content, and how to engage employees effectively. He also highlights the importance of video communication and the unique value proposition Alleyoop offers to potential employees.
TAKEAWAYS:
- People are the core of professional services.
- Investing in employees is crucial for retention.
...2024-11-211h 02FounderVideo PodcastFV 21: Raising VC, First-time Founding, Enterprise Software & Nimble GTM | Emir Atli @HockeyStackB2BEmir Atli, co-founder and CRO of HockeyStack, shares his journey from high school in Turkey to building a successful revenue analytics platform. HockeyStack started as a social media app but pivoted to become a Google Analytics alternative. They built a product that tracks product data and website data, offering better insights than Google Analytics. Emir emphasizes the importance of building a better technology and hiring the best talent. He also discusses the challenges of raising venture capital and managing the pressure of being a C-level executive. HockeyStack is not just an attribution tool, but a command center for revenue...2024-11-0752 minFounderVideo PodcastFV 21: The Ascension of HockeyStack - A Command Center for Revenue Teams | Emir Atli @HockeyStackB2BEmir Atli, co-founder and CRO of HockeyStack, shares his journey from high school in Turkey to building a successful revenue analytics platform. HockeyStack started as a social media app but pivoted to become a Google Analytics alternative. They built a product that tracks product data and website data, offering better insights than Google Analytics. Emir emphasizes the importance of building a better technology and hiring the best talent. He also discusses the challenges of raising venture capital and managing the pressure of being a C-level executive. HockeyStack is not just an attribution tool, but a command center for revenue...2024-10-3156 minFounderVideo PodcastFV 20: How to Make B2B Outbound Work in 2024 | John Karsant @ LevelUpLeads.ioIn this episode,Will Yuste interviewsJohn Karsant, founder and CEO ofLevelUp Leads, about all things outbound sales. They discuss the challenges of outbound sales for SMBs, the importance of defining the ideal customer profile (ICP), and the common mistakes companies make in their outbound efforts. They also touch on the tech stack and data tools used in outbound sales, as well as the importance of effective copywriting and strategy in cold outreach. In this conversation, John Karsant discusses the effectiveness of different outbound channels, with a focus on cold calling and email. He emphasizes the importance of instant feedback...2024-09-1350 minFounderVideo PodcastFV 19: The AI-powered Clay for Enterprise | Elio Narciso @ ScalestackElio Narciso, founder and CEO of Scalestack, discusses his background and how his experience at Amazon led him to start Scalestack. He talks about the inefficiencies in sales processes that he observed while working with startups and how that inspired him to create Scalestack. The conversation also touches on topics such as the AWS Global Startup Program, the comparison between Scalestack and other tools like Clay, and the future of Scalestack.Scalestack is a platform that helps companies automate and streamline their go-to-market processes by orchestrating data automatically. It addresses the common challenges faced by sales reps, such as...2024-09-041h 03
In the Pit with Cody Schneider | Marketing | Growth | StartupsLinkedIn ads masterclass - he spends $1,000,000+ a month on LinkedIn and shares allIn the Pit Podcast with Cody SchneiderBrought to you by...Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/SummaryIn this episode, Will Martin from Founder Video discusses LinkedIn advertising strategies and the evolving landscape of B2B marketing. The conversation covers the effectiveness of thought leader ads, the importance of video content on LinkedIn, and innovative...2024-09-0433 minFounderVideo PodcastFV 18: LinkedIn Ads and Social Content Strategies for Oil and Gas Professionals | @TheOilFieldLeaderIn this episode,Will Yuste is joined byChristian Lombardini, founder & host ofThe Oilfield Leader Podcast, andBailey Midkiff, Oil City Chapter President ofOil & Gas Workers Association. They discuss the importance of safety in the oil and gas industry and then dive into the topic of using LinkedIn for marketing and advertising. Will explains how his company, FounderVideo, specializes in using video content on LinkedIn ads and thought leader ads. He talks about the shift from website content to social content and the need for companies to be customer-centric rather than company-centric. He also encourages authenticity and documenting one's unique journey...2024-08-241h 03FounderVideo PodcastFV 17: Materializing the BowTie from @WinningByDesign with Vasco | Guillaume JacquetGuillaume Jacquet, the founder ofVasco, discusses how Vasco is an end-to-end revenue operation platform for ambitious SaaS businesses. He explains that Vasco empowers revenue operations teams to implement winning go-to-market frameworks by extracting and correcting data from multiple sources and providing tools for analysis. Guillaume highlights the importance of efficient growth in the SaaS industry and how Vasco helps shape a different picture moving forward. He shares his background in finance, venture capital, and entrepreneurship, which led him to build Vasco. The platform offers a comprehensive view of the customer journey, revenue forecasting, capacity planning, and data organization. Vasco...2024-08-141h 19FounderVideo PodcastFV 16: Revenue Operations in the Efficient Growth Era of SaaS | James McKay @ VENJames McKay, founder of aRevOps consultancy, shared his journey and insights into the world of Revenue Operations. He emphasized the importance of understanding the customer lifecycle and aligning RevOps with finance, while highlighting the challenges of maintaining CRM hygiene and building effective tech stacks. McKay stressed that RevOps professionals need to balance structured thinking with empathy and business acumen.Reflecting on recent market conditions, he discussed how easy selling in 2020-2021 led to poor budgeting practices and premature promotions. McKay advocated for tailored sales processes over one-size-fits-all approaches and underscored the value of content and thought leadership...2024-08-061h 20FounderVideo PodcastFV 15: The Decline of Outbound, Founder-led Content & Social Growth | James HanzimanolisIn this episode, Will interviewsJames Hanzimanolis,founder of Outbounder and Erudite, about the decline of outbound sales and the rise of founder-led content and inbound marketing. James shares his experience of shutting down his outbound agency and explains the complexities of modern outbound sales. He emphasizes the importance of finding the right people, creating personalized messages, and conducting thorough research. James also discusses the effectiveness of organic social media, podcasts, ads, webinars, and partner marketing in generating pipeline. He provides insights into the algorithm changes on LinkedIn and offers tips for maximizing reach and engagement on the platform. The...2024-07-291h 03FounderVideo PodcastFV 14: The Power of Organic Social Media and Remarkable Product | Adam RobinsonAdam Robinson, founder and CEO ofRetention.com, shares his experience with building a B2B company and the power of organic social media. He emphasizes the importance of having a remarkable product that generates word-of-mouth growth. Adam also discusses the challenges of running a lean team and the pressure to hire more employees. He highlights the effectiveness of creating great social content and leveraging interest-based algorithms to amplify reach. Adam believes that the decline in response rates in outbound marketing is due to market saturation and the shift towards inbound strategies. In this conversation, Adam and Will discuss the...2024-06-301h 20FounderVideo PodcastFV 13: B2B Attribution, Efficient Growth and the Future of Outbound | Canberk Beker @ HockeyStackIn this episode,Canberk Beker, Head of Growth atHockeyStack, discusses the challenges and insights related to B2B attribution, growth, and marketing. He shares his experiences and learnings from his career in growth, the impact of data on decision-making, the role of HockeyStack in solving attribution challenges, and the importance of understanding the buyer's journey. Canberk also highlights the misconceptions around attribution and provides practical advice for transitioning to a more accurate attribution model without the need for expensive tools. The conversation covers a wide range of topics related to sales, marketing, and the SaaS industry. It delves into...2024-06-061h 07
GTM LiveRV184 - GTM Efficiency, Signal-Based Analytics & Demand Creation | FounderVideo PodcastFrom the FounderVideo Podcast:“Chris Walker discusses the average CAC payback period at private SaaS companies, which is between 48 and 60 months. He explains that public SaaS companies have seen their sales and marketing expenditure almost double over the past two and a half years. Private SaaS companies, on the other hand, have seen their CAC payback period increase due to slowing growth rates. Walker emphasizes the need for smart cost-cutting and efficient marketing investments. He also highlights the disconnect between finance and go-to-market teams and the importance of signal-based analytics in measuring ROI. The conversation covers various to...2024-05-3155 minFounderVideo PodcastFV 12: GTM Efficiency, Signal-Based Analytics & Demand Creation | Chris Walker @refine_labsChris Walker discusses the average CAC payback period at private SaaS companies, which is between 48 and 60 months. He explains that public SaaS companies have seen their sales and marketing expenditure almost double over the past two and a half years. Private SaaS companies, on the other hand, have seen their CAC payback period increase due to slowing growth rates. Walker emphasizes the need for smart cost-cutting and efficient marketing investments. He also highlights the disconnect between finance and go-to-market teams and the importance of signal-based analytics in measuring ROI. The conversation covers various topics related to B2B marketing...2024-05-221h 00FounderVideo PodcastFV 11: Is SEO Dead? | The Future of Search & AI-Powered Content's Impact on SEO | Sam DunningIn this conversation, Will interviewsSam Dunning, founder of Breaking B2B, about the future of search and SEO. They discuss whether SEO is dead, the impact of AI-powered content, the role of social media platforms in search, and the importance of branded and non-branded keywords in B2B SEO. Sam also shares insights on how to approach SEO for B2B companies, focusing on bottom-of-the-funnel content and the importance of speed and relevance. They also discuss the value of podcasting in B2B marketing and strategies for driving revenue through podcasts. Sam Dunning shares his strategies for creating entertaining...2024-05-1552 minFounderVideo PodcastFV 10: The Evolution of PPC and the Role of AI | Frederick Vallaeys, OptmyzrIn this conversation, Will interviewsFrederick Vallaeys, CEO ofOptmyzrand one of the first 500 employees at Google. They discuss Fred's experience at Google, the evolution of PPC, and the impact of AI on search. They also explore the future of search engines and the role of social media in providing high-quality and trustworthy information. In this conversation, Fred Vallaeys discusses the importance of decentralization and customization in advertising. He highlights the use of chat GPT to build customized language models for each client, allowing marketers to tailor their messaging and strategies. Fred also introduces Optimizer, a tool that helps advertisers save...2024-05-091h 02FounderVideo PodcastFV 9: Content & AI for Profitable Growth in B2B | Cody Schneider, Swell.aiIn this episode, Will interviewsCody Schneider, the founder and CEO ofSwell.ai, about influencer marketing and the impact of AI. Cody shares his background in e-commerce and B2B marketing, as well as his experience in building audiences and creating top-of-funnel inbound marketing strategies. They discuss the commoditization of knowledge and the value of expertise in the age of AI. Cody explains how Swell.ai helps companies and solopreneurs improve their content marketing workflows by automating tasks and generating various content outputs. They also touch on the future of efficient and profitable growth with AI. The conversation explores the...2024-05-021h 25FounderVideo PodcastFV 8: B2B LinkedIn Ads Strategy: Lessons From $100M+ in Ad Spend | AJ WilcoxIn this episode,AJ Wilcox, founder and CEO of B2Linked, discusses the power of Thought Leader Ads on LinkedIn and the impact they can have on engagement and click-through rates. He also emphasizes the importance of investing in creative and aligning interests with the ad platform. AJ shares insights on campaign structure and organization, as well as the pitfalls of lead gen forms. Overall, this conversation provides valuable tips and strategies for optimizing LinkedIn ads and achieving better results. In this conversation, AJ Wilcox shares insights and strategies for optimizing LinkedIn ads. He discusses the importance of micro-segmenting...2024-04-271h 27FounderVideo PodcastFV 7: Relationship based selling in B2B GTM | Amelia TaylorAmelia Taylor, founder of At The Revenue Table, shares her journey and insights on go-to-market strategies and revenue operations in the B2B SaaS industry. She emphasizes the importance of depth in understanding people and challenges the status quo. Amelia discusses her experience at Brucit Seamless and how she leveraged her skills to excel in enterprise sales. She then explains the concept behind The Revenue Table, which focuses on revenue-driven relationships and evangelism. Amelia also highlights the power of Slack in community-led growth and revenue generation. In this conversation, Amelia Taylor discusses the importance of being memorable in B2...2024-04-091h 23FounderVideo PodcastFV 6: Video Selling & Personalization at Scale in B2B | Bethany Stachenfeld @sendsparkIn this conversation,Bethany, the founder and CEO ofSendspark, discusses the importance of personalization in video at scale. She shares the origin story of Sendspark and how it differentiates itself from other video selling tools in the market. Bethany highlights the integration of Sendspark with email automation tools and the hurdles faced in selling the idea of video selling to B2B companies. She emphasizes the effectiveness of video selling and provides insights into common mistakes and misconceptions. The conversation also touches on the challenges and lesser-known aspects of being a founder and the data that supports the impact...2024-03-2653 minFounderVideo PodcastFV 5: How to become a B2B Thought Leader in 2024 | Ashley Faus @AtlassianIn this conversation,Ashley Faus discusses thought leadership in the B2B marketing space. She emphasizes the importance of having both thoughts and leadership qualities to be a true thought leader. Ashley also introduces the four pillars of thought leadership: credibility, profile, being prolific, and strong depth of ideas. She highlights the challenges of attribution in B2B marketing and the need for better tools in this area. Ashley also explains the differences between influencers, subject matter experts, and thought leaders, and how companies can leverage each of them effectively. Finally, she provides insights on how founders and CEOs...2024-03-141h 11FounderVideo PodcastFV 4: How to run LinkedIn ads profitably in 2024 | JD GarciaIn this conversation,JD Garcia, Head of Strategy atImpactable, shares insights and strategies for running LinkedIn ads effectively. He discusses common mistakes in LinkedIn ads configuration, the importance of setting realistic expectations, and the key characteristics of companies that benefit the most from LinkedIn ads. JD also highlights the performance of video content on LinkedIn and the use of thought leadership ads. He emphasizes the need for personalized and authentic video content and provides tips for creating scroll-stopping ads. In this conversation, JD Garcia and Will discuss various aspects of LinkedIn ads. They cover topics such as retargeting and...2024-02-281h 05FounderVideo PodcastFV 3: How B2B companies should spend marketing dollars | Liam MoroneyIn this conversation,Liam Moroney, founder ofStorybook Marketing, discusses the future of demand generation and marketing budget allocation in B2B companies. He highlights the rise of demand gen as a buzzword on LinkedIn and the need for clarity in its definition. Liam also explores the influence of B2C marketing on B2B marketing and the challenges of applying B2C tactics in a B2B context. He emphasizes the importance of understanding the specific problems a business is trying to solve and aligning marketing efforts accordingly. Additionally, Liam discusses the misallocation of marketing budgets and the need...2024-02-1958 minFounderVideo PodcastFV 2: How to run Customer Interviews that drive actionable insights | Ryan Paul GibsonIn this conversation, Will interviewsRyan Paul Gibson, founder ofContent Lift, about customer interviews in B2B and leveraging them in positioning and content strategies.Ryan has conducted over 1900 customer interviews. He shares his journey in B2B and how his passion for customer understanding led him to start Content Lift. They discuss the importance of customer insights in the B2B buying journey and the common mistakes companies make in their go-to-market strategy. Ryan provides valuable tips on conducting effective customer interviews, including setting research objectives, identifying interviewees, and actively listening. He also emphasizes...2024-02-011h 02FounderVideo PodcastFV 1: Full-funnel Marketing to an ABM list | Andrei ZinkevichAndrei Zinkevich reveals how to implement a proper ABM program with small TAMs and high ACVs.Key points:- What people get wrong about gaining new B2B business from LinkedIn- The process he uses to define and leverage clients’ ICPs in full-funnel marketing strategy- Techniques for conducting effective customer interviews and how to utilize these insights in your marketing programs- How to craft your go-to-market strategy and positioning based on customer insights and segmentationFounderVideo Podcast Ep. 1: An...2024-01-081h 03