Shows
The DTC Deep DiveEp 25 - Doing Subscriptions Right - Claudia Laurie & Alex CraciunWelcome to The DTC Deep Dive. For this episode, we are joined by both Claudia Laurie and Alex Craciun, Co-CEO and Co-founders of Prive, a service that sets up and manages subscription technology for brands to use. We’ll be going over how to build the perfect subscription model, and how to avoid the pitfalls that many brands fall into when going down the subscription route.
Why does Prive exist? How do they do things to help brands?
What makes a good subscription service, in both execution and technology?
On the best, and worst subscription ex...2022-11-0235 min
The DTC Deep DiveEp 24 - Leverage Your Reviews - Callum McKeeferyWelcome to The DTC Deep Dive. Today we’re joined by Callum Mckeefery, founder and CEO of Reviews.io. A reviews collection service that has been responsible for some huge growth for multiple brands. Callum will be sharing his learnings on the importance of reviews, how to curate them and which types to keep an eye on.
On Callum’s past in startups and starting Reviews.io with his wife from their kitchen table.
On the importance of reviews and how a lot of brands overlook this.
On ‘too good to be true reviews and panic...2022-10-2636 min
The DTC Deep DiveEp 23 - How to Market a Beauty Brand - Siân RigbyWelcome to the dtc deep dive. Today we speak with Siân Rigby, Director of Growth at Kosas, a clean makeup and skincare brand. In this episode, we go over brand strategy from the perspective of a beauty brand, which means diving deep into influencer marketing, TikTok vs. Instagram and what to look for in a head of growth.
On Kosas and Siân’s role as Director of Growth
On Siân’s reflections on working as a freelancer vs. an agency vs. a brand.
On what brands need to look for when hiring agencies.
On Kosas’ ‘north star’...2022-10-1933 min
The DTC Deep DiveEp 22 - Why Post-Purchase Can Make Or Break You - Juliana CasaleWelcome to the DTC deep dive. Today we’re joined by Juliana Casale, Head of Brand & Community at Wonderment, an order tracking service that helps improve retention and increase upsells. In this episode, we go into detail about post-purchase, and how to give your customers the best possible experience after placing their order.
About Wonderment and how they help in Post-Purchase.
Why Post-Purchase is so important, yet so overlooked by a lot of brands.
On packaging experiences for customers receiving their product.
Important things for brands to do to improve the Post-Purchase experience.
On tracking pa...2022-10-1233 min
The DTC Deep DiveEp 21 - Skyrocket Your Brand on TikTok - Olly HudsonWelcome to the dtc deep dive. Today we’re speaking with Olly Hudson, co-founder of For You Advertising, a DTC growth agency that specializes in TikTok. We discuss tips and tricks for doing well on TikTok, reasons for the platform’s success in the past few years and what kind of creative works the best.
Why TikTok Paid became one of the biggest channels around, and how the Pandemic helped this.
Why TikTok is succeeding for Ecom brands where Facebook is failing in some areas.
On Paid versus Organic content on TikTok.
Which brand types are t...2022-10-0527 min
The DTC Deep DiveEp 20 - What Media Buyers Don’t Know about Facebook - Charles TichenorWelcome to the dtc deep dive. Today we’re joined by Charles Tichenor IV, founder of Disrupter School, and a Facebook Marketing expert. We discuss the flaws in the argument that ‘Facebook Ads is Dead’ and what marketers should be focusing on when planning creative.
Charles explains that his success comes mainly from the fact that he has experience from the ground floor of new technologies being developed, and seeing how they are set up rather than any profound knowledge of how to be creative.
Charlies says that his biggest venture at present is to build...2022-09-1450 min
The DTC Deep DiveEp 19 - How to Get Clicks Selling on Amazon - Mordechai HoffmannWelcome to the dtc deep dive. Today we have a chat with Mordechai Hoffmann, director of Red Moose, a shoe care DTC brand that also sells on Amazon.. Mordechai gives us a crash course on using Amazon to its fullest potential, and how it can enhance your DTC operations.
Red Moose started off as a ‘mom & pop shop’ that began selling 3 shoe care products on Amazon.
On modernizing the shoe-polish niche. To grow they had to expand their catalogue to more contemporary products, such as white-sneaker polish.
On doing well on Amazon - you need to cr...2022-09-0731 min
The DTC Deep DiveEp 18 - Making Ads with AI - Chase MohseniWelcome to the dtc deep dive. Today, our guest is Chase Mohseni, head of marketing at Pencil. A service that uses AI to create ad variations in large quantities from fed-in pieces of content assets. We’ll be going over the importance of experimenting with your creative to avoid stagnation, why AI is a tool rather than a replacement for creators and how to avoid relying too much on your past data.
Why you should be reusing your creative into lots of other creatives. The marketing ‘ocean’ is so big, that you need to be maximiz...2022-08-3142 min
The DTC Deep DiveEp 17 - Scaling 3x using Facebook - Trace CrawfordWelcome to the dtc deep dive. In this episode, we’re joined by Trace Crawford, director of eCommerce and marketing at Supply. A DTC razor blade company. We discuss various strategies for marketing a built-to-last product online and using organic content to get amazing results.
About Trace graduating during the pandemic and gravitating toward dropshipping, and his eventual disillusionment in it.
In comparison to Dollar Shave Club and other alternatives. Supply is all about buying a razor that will last. And the advertisement must reflect this. Supply’s content relies on being educational and demonstrating the be...2022-08-2428 min
The DTC Deep DiveEp 16 - 10X Monthly Revenue Through Subscriptions - Jack RubinWelcome to the dtc deep dive. In this episode, we welcome Jack Rubin Co-CEO of Purdy & Figg, a sustainable cleaning brand that Jack runs with his brother Charlie. We discuss what makes a good cleaning brand, running their own fulfilment centre and aggressively testing content to find a winner.
On the launch of Purdy & Figg’s new website and experiencing a slight drop in conversion because of this.
Jack describes his journey as typical of most entrepreneurs. He and his brother started Purdy & Figg as a way of working together.
On being a family business. Jac...2022-08-1738 min
The DTC Deep DiveEp 15 - From Sports Marketing to Beauty - Brian SingerWelcome to the dtc deep dive. This week, we’re joined by Brian Singer, Growth Marketing Manager at Jones Road Beauty. We go over his strategies for testing winning content, holistic approaches to marketing and how to switch off from your job at the end of the day.
On Brian’s background in sports marketing, and how there isn’t as much difference between marketing sports products and beauty products as one might think.
On Brian’s decision to join Jones Road Beauty due to sharing multiple communities with members of the team.
About Jones Road’s growth, and...2022-08-1038 min
The DTC Deep DiveEp 14 - Wall Street to CBD-DTC - Jay MoskowitzWelcome to the DTC deep dive. This week, we sit down with Jay Moskowtiz, CEO of Bimble, who produces a CBD drink made using ethically sourced honey. We talk about Jay’s past on Wall Street, his move to beekeeping, and eventual growth into a CBD brand to tackle stress.
On getting into Beekeeping via chatting to a Wall Street colleague during downtime. And getting better and better at it over the years.
Jay’s career as a bond trader on Wall Street, and how the stress of the job made him turn to ways of c...2022-08-0334 min
The DTC Deep DiveEp 13 - Curing Footpain with DTC Shoes - Sean McGinnisWelcome to the dtc deep dive. This week, we talk E-com with Sean McGinnis, President & Integrator at KURU Footwear, a shoe brand whose mission is to sell products that bring an end to any and all foot pain, while still looking stylish.
On Sean’s beginnings in direct sales, becoming proficient at SEO and joining KURU.
Why being a foot-pain alleviating brand has given KURU great demand-capture, with great keyword volume.
Non-brand campaigns on Google in order to drive people searching for ‘foot pain’ towards KURU by bidding on foot pain and foot care keywords.
On KURU’s upcoming move...2022-07-2731 min
The DTC Deep DiveEp 12 - £450,000 in the Suez Canal - Jack GriffithsWelcome to the dtc deep dive. This week we talk with Jack Griffiths from Snuggy and discuss what it’s like to run a successful brand through lockdown and Jack’s experience during the Suez Canal Blockage incident, in which a container full of Snuggy stock was stranded on the Evergreen ship, and how he has adjusted his shipping strategies since then.
At the beginning Jack’s business journey selling sweets to his classmates at school.
Why taking risks in business is sometimes necessary to kick off massive growth.
Jack’s experiences running Snuggy through lockdown, and finding success in...2022-07-2033 min
The DTC Deep DiveEp 11 - Turning Disaster to your Advantage in DTC - David Michael PowellWelcome to the dtc deep dive. This week I chat with David Michael Powell from 304 Clothing and listen to what he has to say about Influencer Marketing, Partnering, Fast Fashion, and picking yourself back up when disaster strikes your brand.
On starting the brand from a group of University friends and finding inspiration for clothing on Tumblr.
Why Influencer marketing has changed from big names repping your brand, to get ordinary people to demonstrate your product in a UGC model.
How David and the team rebranded after the loss of 300 grand worth of stock in a warehouse fire.
Part...2022-07-1335 min
The DTC Deep DiveEp 10 - Basketball player to Yoga E-commerce - Jason DeutchmanWelcome to the dtc deep dive. This week I sit down with Jason Deutchman from Yoga Strong and talk about his journey from being an injured ex-basketball player to a yoga ecom store founder:
How going to yoga classes can be intimidating for men, and how that drove Jason to build his brand.
On making yoga approachable and selling gear that appeals to modern sensibilities
The difficulties setting up a store when you have no background in ecom
Youtube Marketing and getting people to engage with the brand
Join Triple Whale - https://triplewhale...2022-07-0632 min
The DTC Deep DiveEp 09 - From eBay to a Multi-Million Pound Ecom Store - Adam ReedWelcome to the dtc deep dive. This week I sit down with Adam Reed from Crown and Paw and talk about his journey from selling items on eBay as a teenager to now owning a multi-million-pound print-on-demand business. This week we cover
The power of social media and the impact of a positive review from a consumer
Why offering unlimited revisions meant huge success for Crown and Paw
And the importance of trademarking to avoid others copying your unique business offering
Join Triple Whale - https://triplewhale.grsm.io/dtcdeepdive and use code 'DEEPDIVE10' at checkout...2022-06-2937 min
The DTC Deep DiveEp 08 - TikTok Secrects - Cory NicholsonWelcome to the dtc deep dive. This week's conversation is with Cory P. Nicholson, co-founder of Peachy Shapewear and we talk about his journey from his early drop shipping days, to running a 7-figure DTC brand and the challenges and wins in their marketing. This week we cover:
Getting 'Hot' on TikTok
Challenges behind getting a shapewear brand passed on social
Being a male owner of a female-oriented product and how to stay in touch
Join Triple Whale - https://triplewhale.grsm.io/dtcdeepdive and use code 'DEEPDIVE10' at checkout for 10% off.
Check out Pla...2022-06-2227 min
The DTC Deep DiveEp 07 - Using Psychology to Make Irresistible Content - Sarah LevingerWelcome to the dtc deep dive. This week I sit down with Sarah Levinger, a creative strategist and UGC producer, and talk about the importance of understanding your consumer and the power of UGC content.
This week we cover:
Why Sarah believes that learning how your customer thinks is paramount in the advertising world
How TikTok has created a huge sense of community
And why businesses should really push their benefits and create an experience around the brand
Join Triple Whale - https://triplewhale.grsm.io/dtcdeepdive and use code 'DEEPDIVE10' at checkout for 10% of...2022-06-1537 min
The DTC Deep DiveEp 06 - Creating & Exiting Sample Beauty - Clo BellWelcome to the dtc deep dive. This week I sit down with Clodagh Bell from Hair Burst and talk about her journey from launching her own business to now working with an amazing team at Hair Burst. This week we cover:
How Clo juggled a teaching job alongside creating her cosmetic brand
Why imitation is the best form of flattery in business
And the importance of not favouring a specific channel within paid media
Join Triple Whale - https://triplewhale.grsm.io/dtcdeepdive and use code 'DEEPDIVE10' at checkout for 10% off.
Check out Plastiq...2022-06-0829 min
The DTC Deep DiveEp 05 - The King of Ecom Pranks - Adam HascallWelcome to the dtc deep dive. This week I sit down with Adam Hascall from Dick At Your Door and talk about building his brand from scratch, sparked by a road trip with his friends. This week we cover:
How Adam launched the business by himself, working 21 hours a day tempering chocolate
Why investing in SEO has worked for the company
The difficulty of trademarking hilarious phrases to be used solely by DAYD
Join Triple Whale - https://triplewhale.grsm.io/dtcdeepdive and use code 'DEEPDIVE10' at checkout for 10% off.
Follow Adam on Twitter...2022-06-0139 min
The DTC Deep DiveEp 04 - $10K to $21M in 2 Years - Ron ShahWelcome to the dtc deep dive. This week I sit down with Ron Shah from Obvi and talk about how a 10 grand investment turned the company into a multi-million dollar business in just a few years. This week we cover
How a good team with the perfect skillset made Obvi what it is today
The importance of asking consumers what they want from the brand
And why we shouldn't write off Facebook advertising just yet
Join Triple Whale - https://triplewhale.grsm.io/dtcdeepdive and use code 'DEEPDIVE10' at checkout for 10% off.
Follow Ron...2022-05-2531 min
The DTC Deep DiveEp 03 - Why DTC Brands Shouldn’t Ignore Retail - Ed KolovsonWelcome to the dtc deep dive. This week I sit down with Ed Kolovson from Olipop and talk about how DTC can be powerful when controlling a consumer's journey. This week we cover:
Why the Olipop team should have spent more time and energy on media spend during the pandemic
How Amazon is a lifesaver for the ecom brand
And why trending on TikTok has such an incredible impact
Join Triple Whale - https://triplewhale.grsm.io/dtcdeepdive and use code 'DEEPDIVE10' at checkout for 10% off.
Follow Ed on Twitter - https://twitter.com...2022-05-1830 min
The DTC Deep DiveEp 02 - Selling Psychedelics Online & Neon Beach - Matthew KellyWelcome to the dtc deep dive. This week I sit down with Matthew Kelly from Spacegoods and talk about building his new business venture with a nostalgic twist.
This week we cover:
What went wrong with his previous company Neon Beach
The difficulty of paid media when launching Spacegoods
And how a young generation can help when it comes to TikTok ads.
Join Triple Whale - https://triplewhale.grsm.io/dtcdeepdive and use code 'DEEPDIVE10' at checkout for 10% off.
Follow Matt on Twitter - https://twitter.com/matthucius
Follow Fraser...2022-05-1140 min
The DTC Deep DiveEp 01 - Why Creative Strategy is Integral to Growth - Alexa KilroyWelcome to the dtc deep dive. Today, our guest is Alexa Kilroy, Senior Creative Strategist at First Day - a DTC family health & wellness brand.
In this episode, we cover pretty much everything - rapid product line expansion, paid media growth, running supplements on paid platforms, as well as her overall approach to creative testing and strategy.
This week we cover
How Alexa has dealt with such fast growth at First Day
Advertising supplements on TikTok
The best way to test your ad creative at scale.
Join Triple Whale - https://triplewhale.grsm...2022-05-0433 min
Full Funnel Paid Media PodcastHow To Drive Revenue Using Performance Creative With Fraser CottrellWelcome back to eCommentary with Andy Gray — the podcast that keeps you in the know with all things eComm. Get key insights from industry leaders and hear about the latest trends in the world of digital marketing. This week, our guest is Fraser Cottrell, founder of Fraggell, a creative ad agency doing some pretty amazing stuff over in the UK. Fraser and Andy get deep into a content wormhole and Fraser shares some key takeaways about what’s hitting right now (and what isn’t) in the world of digital. If you’re enjoying eCommentary, don't forget to leave us a ⭐️⭐️⭐️⭐...2022-04-281h 00eCommentary - A Digital Marketing and eCommerce Podcast by The GraygencyHow To Drive Revenue Using Performance Creative With Fraser CottrellWelcome back to eCommentary with Andy Gray — the podcast that keeps you in the know with all things eComm. Get key insights from industry leaders and hear about the latest trends in the world of digital marketing. This week, our guest is Fraser Cottrell, founder of Fraggell, a creative ad agency doing some pretty amazing stuff over in the UK. Fraser and Andy get deep into a content wormhole and Fraser shares some key takeaways about what’s hitting right now (and what isn’t) in the world of digital. If you’re enjoying eCommentary, don't forget to leave us a ⭐️⭐️⭐️⭐...2022-04-281h 00
eCommentary - A Digital Marketing and eCommerce Podcast by The GraygencyHow To Drive Revenue Using Performance Creative With Fraser CottrellWelcome back to eCommentary with Andy Gray — the podcast that keeps you in the know with all things eComm. Get key insights from industry leaders and hear about the latest trends in the world of digital marketing.
This week, our guest is Fraser Cottrell, founder of Fraggell, a creative ad agency doing some pretty amazing stuff over in the UK. Fraser and Andy get deep into a content wormhole and Fraser shares some key takeaways about what’s hitting right now (and what isn’t) in the world of digital.
If you’re enjoying eCommentary, don't for...2022-04-281h 00
The DTC Deep DiveEp 00 - Welcome to The DTC Deep DiveThis is the DTC Deep Dive. A weekly podcast focusing on the direct to consumer industry. Fraser will be speaking to leaders in the space each week to help you become a better brand owner or marketer. Starting May 4th, so be ready! See acast.com/privacy for privacy and opt-out information.2022-04-1200 min
The Social Rundown#19 - Corna Virus Takes on Social MediaThis week Facebook gets sued AGAIN for Cambridge Analytica. This time by Australia for billions of dollars. Instagram is cracking down on fake news involving The Corna Virus (COVID-19) and YouTube makes a U-Turn on video monetization in the wake of the spread of the Corna Virus.2020-03-1302 minThe Social Rundown#18 - Is YouTube Breaking It's Own Rules?This week Twitter has introduced Stories, also know as Fleets. Allowing us to share tweets for only 24 hours! Facebook's Libra is having even more issues prior to its launch in the autumn with rumors of it now not even being a fully digital currency.2020-03-1002 minThe Social Rundown#17 - Facebook might start to pay us for our data?Facebook could soon be paying us to share our data with other social networks, LinkedIn introduces a new feature to the platform to help ex-offenders get a dream job and Reddit's CEO is far from impressed with TikTok!2020-02-2802 minThe Social Rundown#16 - TikTok Bring in Parental ControlsThis week we might see Twitter stories and TikTok start parental controls.2020-02-2102 minThe Social Rundown#15 - Ofcom Regulate Social MediaThis week Ofcom announce they're going to start regulating social media platforms 2020-02-2002 minThe Social Rundown#14 - TikTok Copy InstagramThis week TikTok has copied Instagram with their new Profile Page!2020-02-0702 minThe Social Rundown#13 - The New Vine has landed.This week Byte has launched - Will this change the way we use social media? Maybe it could overtake TikTok?2020-01-3102 minThe Social Rundown#12 - The Twitter Edit Button is NEVER happeningThis week we chat Twitter, Instagram DMs and the big news about AR filters.2020-01-2402 minThe Social Rundown#11 - New Format - TikTok control what we watch.In this episode of The Social Rundown Podcast, we launch our new format!2020-01-1703 min
The Business & Marketing ScoopEp 31 - The Lowdown on Video and Social Media with Guest Expert Fraser Cottrell (Fraggell Productions)In this episode of The Digital Marketing Scoop Mark and Jen are chatting with guest expert Fraser Cottrell all about video and social media.This episode of The Digital Marketing Scoop is brought to you by Cliq Media and Marketing.2019-12-0526 minThe Social Rundown#10 - Facebook are paying us to do surveys?On this episode of The Social Rundown Podcast, Fraser, Nick chat about Facebook's new app as well a new social media for families.2019-12-0326 minThe Social Rundown#9 - Even more Logan Paul and KSI newsOn this episode of The Social Rundown Podcast, Fraser, Nick and Hannah chat about Facebook's newest data issues and KSI and Logan Pauls boxing match2019-11-1836 minThe Social Rundown#8 - No more beauty filters!On this episode of The Social Rundown Podcast, Fraser, Nick and Hannah chat Instagram filters, Facebook dark mode and removing their eyes?2019-10-2836 minThe Social Rundown#7 - Instagram stop us from stalking?On this episode of The Social Rundown Podcast, Fraser, Nick and Hannah chat Instagram stalking, Youtube vs Netflix and Logan Paul... Again.2019-10-1431 minThe Social Rundown#6 - Facebook want us to live in VR?!On this episode of The Social Rundown Podcast, Fraser and Nick have a chat about Facebook VR, Pinterest and Twitter hiding replies.2019-09-3031 minThe Social Rundown#5 - WhatsApp's 'Delete Message' function failsOn this episode of The Social Rundown Podcast, the team talks about Facebook's new hardware, WhatsApp and Instagram influencers selling diet pills2019-09-2334 minThe Social Rundown#4 - Facebook Target Periods...On this episode of The Social Rundown Podcast, the team talks about Facebook data AGAIN, Instagram copying TikTok and YouTube Kids.2019-09-1631 minThe Social Rundown#3 - Logan Paul and KSI Rematch?On this episode of The Social Rundown Podcast, the team talks about Facebook removing likes, two of YouTube's biggest creators fighting again and Facebook changes its rules on facial recognition.2019-09-0933 minThe Social Rundown#2 - Instagram Wants to Track You?!On this episode of The Social Rundown Podcast, the team talks Instagram Threads, the new way of Facebook tracking you. As well as the record-breaking release of World of Warcraft Classic.2019-09-0230 minThe Social Rundown#1 - Reddit Introduce LIVE VideoOn this episode of The Social Rundown Podcast, the team chats about the recent changes to the YouTube algorithm, PewDiePie's reported earnings and a load more!2019-08-2634 minThe Social RundownEpisode 0 - Welcome!Welcome to The Social Rundown! Get ready because soon you'll be able to catch up with everything social and digital marketing all in one place.2019-08-1600 min