Shows
Marketing DilemmasThe Paid vs Organic Reporting Dilemma, with Fran Langham, Director of Demand Generation at CognismWhen reporting makes paid channels look like the clear winner and organic impact is harder to prove, how do you split your time, budget, and focus? In this episode, Fran Langham, Director of Demand Gen at Cog, joins Liam to tackle the paid vs organic dilemma, exploring why marketers over-index on what’s measurable, how to prove the value of long-term plays, and what it takes to rebalance your strategy without losing short-term wins.
2025-11-1838 min
Marketing DilemmasEU expansion marketing strategy: Beyond translating websites with Nicole Peters, Cognism’s Head of Marketing in DACHCognism's Global Head of Demand Den, Fran Langham speaks to Head of Marketing in DACH, Nicole Peters about Cognism's approach to expansion. Many companies draw the line at translating copy and campaigns - but Fran and Nicole explain how they've taken this a step further. Implementing demand gen principles in new regions.
2024-06-2537 minMarketing DilemmasEffective account based marketing with Bill MacaitisCognism's Global Head of Demand Gen, Fran Langham speaks to marketing unicorn, Bill Macaitis on how he ran ABM at enterprises such as Slack, Salesforce and Zendesk.
2024-05-2144 minMarketing DilemmasData centric, integrated campaigns with James de Feu, Sr. Director, Demand Generation & Lifecycle at ZapierCognism’s Global Head of Demand Gen, Fran Langham speaks to James de Feu, Sr. Director, Demand Generation & Lifecycle at Zapier. They discuss the importance of learning over any other marketing outcome, how to run data centric campaigns and much more.
2024-04-1647 minMarketing DilemmasBrand strategy, budget allocation, and channel prioritisation with Pavel Teslenko Global Brand IMC Lead at Miro // ex-NikeGlobal Head of Demand Gen at Cognism, Fran Langham chats to Pavel Teslenko Global Brand IMC Lead at Miro about the intricacies of brand marketing, what we can learn from B2C companies and much more. Listen now!
2024-03-1941 minMarketing DilemmasBuilding demand through founder brand, podcasts and content with Mikkel Plæhn, Head of Demand at GrowblocksCognism’s Global Head of Demand Gen, Fran Langham speaks to Mikkel Plæhn, Head of Demand at Growblocks. What do you market when you don't have a product? Well... the founder, of course! This episode dives into the unique approach Mikkel and Growblocks founder have taken to building an audience.
2024-03-1236 minMarketing DilemmasBonus episode: Measuring eBook campaignsIn the final episode of our eBook mini series, Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew are talking measurements. If you're utilising eBooks under a new strategy with revised philosophy, how do you go about measuring success?
2024-02-2912 minMarketing DilemmasHow to effectively deploy an ABM strategy for enterprise targets with Corrina Owens ex Gong enterprise ABM ManagerCognism’s Global Head of Demand Gen, Fran Langham interviews Corrina Owens, ex Gong enterprise ABM Manager and Chief Evangelist of Purple Cork. They cover when to use ABM, what tools are Corrina's favourite and much more.
2024-02-2740 minMarketing DilemmasBonus episode: nurture sequences post eBook content downloadCognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew are back to chat eBooks for the penultimate episode in this mini series. In this episode, they're talking all things nurtures.
2024-02-2208 minMarketing DilemmasBonus episode: Taking eBook content distribution to the next levelCognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew get together for a third episode in this mini series all about eBooks and long form content. In this episode, they discuss the best ways to distribute this content.
2024-02-1510 minMarketing DilemmasBonus episode: Creating top tier content for eBooks and other long form assetsCognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew are back to chat eBooks. This time, discussing why prioritising high quality content is the only way forwards when producing long form assets.
2024-02-0812 minMarketing DilemmasBonus episode: eBook and long form content philosophy and mindsetCognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew get together to discuss their changed philosophy and mindset on producing eBooks and other long form content.
2024-02-0111 minMarketing DilemmasPrioritising forward thinking marketing and risk taking with Steve Armenti, Demand Gen Lead at GoogleCognism's Global Head of Demand Gen, Fran Langham speaks to Demand Gen Lead at Google, Steve Armenti about what demand gen means in the context of Google, how to get gifting campaigns within ABM right and lots more!
2024-01-0950 minMarketing DilemmasMarketing Reporting: Metrics, Analytics, and ROI Insights with Fran Langham and Liam BartholomewCognism's VP of Marketing, Liam Bartholomew and Global Head of Demand Gen, Fran Langham sit down to chat metrics. What are we measuring, how do we get a clear picture of our activity and how are we deciding what to do next? Find out in this episode.
2023-10-3140 min
Revenue Champions114: How to use customer interviews and insights to fix broken fantasy funnels (with Andrei Faji, Director of Marketing at PandaDoc)Cognism’s Global Head of Demand Gen, Fran Langham speaks to Director of Marketing at PandaDoc, Andrei Faji about maximising customer interviews. How can you make sure you get the most out of these interactions, and how do you apply it to give a more reflective customer experience?
2023-09-2747 minMarketing DilemmasHow to use customer interviews and insights to fix broken fantasy funnels with Andrei Faji, Director of Marketing at PandaDocCognism’s Global Head of Demand Gen, Fran Langham speaks to Director of Marketing at PandaDoc, Andrei Faji about maximising customer interviews. How can you make sure you get the most out of these interactions, and how do you apply it to give a more reflective customer experience?
2023-08-2947 min
This Week in Craft BeerEpisode 159 - Langham Brewery
I am delighted to welcome to the Podcast, Lesley, Sal and Fran from Langham Brewery based on the beautiful South Downs in West Sussex.
Langham was launched in 2005, and operate a steam-heated brewery with the goal of producing innovative, distinctive and flavoursome beers using the finest quality ingredients.
2023-06-2653 min
Revenue Champions97: The role of sales and marketing as B2B buyer behaviour shifts (with Louis Vandommele, Head of Demand Gen at Sunday)Cognism’s Global Head of Demand Gen, Fran Langham, is joined by guest Louis Vandommele, Head of Demand Gen at Sunday. Having worked through the ranks in sales, before transitioning into a marketing leadership role, Louis has a unique perspective on the role of sales and marketing as B2B buyer behaviour changes.
2023-05-2442 min
Revenue Champions95: Getting personal branding * right * for demand creation (with Tim Davidson, Senior Marketing Director at Directive)Cognism's Global Head of Demand Gen, Fran Langham, is joined by guest Tim Davidson, Senior Marketing Director at Directive. Talking all things branding in modern marketing and how to output effective personal brand activity that can benefit a create demand strategy.
2023-05-1041 min
Revenue Champions94: Effective Paid and Demand Gen collaboration (With Canberk Beker, Global Head of Paid at Cognism)Cognism's Global Head of Demand Gen, Fran Langham interviews Cognism's Head of Paid Acquisition, Canberk Beker. Talking about how to get synergy between the DG and paid functions, what success in paid at Cognism looks like, and how DG and paid work together to improve ad performance over time.
2023-05-0350 min
Marketing DilemmasThe role of sales and marketing as B2B buyer behaviour shifts with Louis Vandommele, Head of Demand Gen at SundayCognism’s Global Head of Demand Gen, Fran Langham, is joined by guest Louis Vandommele, Head of Demand Gen at Sunday. Having worked through the ranks in sales, before transitioning into a marketing leadership role, Louis has a unique perspective on the role of sales and marketing as B2B buyer behaviour changes.
2023-04-2542 min
Marketing DilemmasGetting personal branding * right * for demand creation with Tim Davidson, Senior Marketing Director at DirectiveCognism's Global Head of Demand Gen, Fran Langham, is joined by guest Tim Davidson, Senior Marketing Director at Directive. Talking all things branding in modern marketing and how to output effective personal brand activity that can benefit a create demand strategy.
2023-04-1142 min
Marketing DilemmasEffective Paid and Demand Gen collaboration with Cognism's Head of Paid Acquisition, Canberk BekerCognism's Global Head of Demand Gen, Fran Langham interviews Cognism's Head of Paid Acquisition, Canberk Beker. Talking about how to get synergy between the DG and paid functions, what success in paid at Cognism looks like, and how DG and paid work together to improve ad performance over time.
2023-04-0450 min
Attributed - A podcast by DreamdataHow Cognism shifted from Lead Generation to Demand GenerationMarketing and Sales can only maximize growth when they are aligned and have an equal seat at the revenue table.Our Guest Fran Langham works as a Global Head of Demand Generation at Cognism.Fran is going to share Cognism’s journey of going from LG to DG and how it increased high-intent demo requests, hand-raisers and people who are actually looking to buy.Connect with Fran Langham: https://www.linkedin.com/in/fran-langham/Connect with our host Steffen: https://www.linkedin.com/in/steffenhedebrandt/Thanks fo...
2023-03-3031 min
Revenue Champions77: Demandism: learnings from 2022 (with Cognism Marketing Leaders)Welcome to Revenue Champion’s ninth episode of Demandism. Where Cognism marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode of Demandism focuses on reflecting on Cognism’s marketing team’s key learnings and lessons from 2022. This includes a review of the inbound and pipeline growth, paid social account structure, testing new ideas and experiments and more.
2022-12-2155 min
Revenue Champions68: Demandism: how to build a demand gen machine from the ground up (with Cognism Marketing Leaders)Welcome to Revenue Champion’s eighth episode of Demandism. Where Cognism marketing leaders LAlice De Courcy and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode of Demandism focuses on how to build a demand gen machine from the ground up including team structure and key hires, content engine overview, BOFU content and more.
2022-10-191h 00
Revenue Champions65: Demandism: campaigns 101 (with Cognism Marketing Leaders)Welcome to Revenue Champion’s seventh episode of Demandism. Where Cognism marketing leaders Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode of Demandism focuses on campaigns and features a special guest, Jamie Skeels, Demand Generation Manager and mastermind behind Cognism’s campaigns. Liam, Fran and Jamie discuss campaign timeline, how to measure campaign success, steps you should take each week before launching your campaign and more.
2022-09-2852 min
Full-Funnel B2B Marketing ShowEpisode 92: How to switch from lead gen to demand gen with Fran LanghamSign up to all live workshops and podcasts here: https://lu.ma/fullfunnelOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-cFull-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newslJoin our community for B2B marketers - The Trenches: https://sendfox.com/trenchesUpcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blog.Today I’m chatting with Fran Langham, Head of Demand Generation at Cognism, about their shift from lead gen to demand gen, and cover:- Ho...
2022-09-0657 min
Revenue Champions61: Demandism: content distribution 101 (with Cognism Marketing Leaders)Welcome to Revenue Champion’s sixth episode of Demandism. Where Cognism marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode of Demandism focuses on content distribution and features a special guest, Binal Raval, SEO & Content Executive and mastermind behind Cognism’s social channels. Alice, Liam, Fran and Binal discuss scaling your company LinkedIn, paid video ads, distribution in demand generation and more.
2022-08-3155 min
Revenue Champions58: Demandism: building a media machine for B2B (with Cognism Marketing Leaders)Welcome to Revenue Champion’s fifth Demandism episode. A series where Cognism marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode focuses on Cognism’s strategy for building a media machine for B2B. Alice, Liam and Fran talk through how to scale a media machine, content that gives buyers an advantage, how Cognism use ungated experiences and more.
2022-08-1057 min
Revenue Champions52: Demandism: how to successfully launch a rebrand (with Cognism Marketing Leaders)Welcome to Revenue Champion’s forth Demandism episode. A series where Cognism marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode focuses on Cognism’s recent rebrand strategy. Alice, Liam and Fran talk through getting out of brand limbo, pre-kick off work needed for a rebrand project, learnings from Cognism’s rebrand and more.
2022-06-2952 min
Revenue Champions47: Demandism: building a content engine to power demand (with Cognism Marketing Leaders)Welcome to Revenue Champion’s third episode of Demandism. Where Cognism marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode of Demandism focuses on building a content engine to power demand and features a special guest, James Sutton, Cognism’s Campaign Manager and brains behind Cognism’s subject matter expert. Alice, Liam, Fran and James discuss content and demand generation collaboration, content bucketing, subject matter expert and more.
2022-05-2557 min
Demand by Omni LabEp 12: Transitioning from Lead Gen to Demand Gen with Fran Langham @ CognismMaking the transition from Lead Gen to Demand Gen takes careful consideration and an appetite for experimentation. Join Jonathan Bland, the Co-Founder of Omni Lab, and Fran Langham, the Head of Enterprise Marketing at Cognism as they dive into the details about how to make the jump from Lead Gen to Demand Gen. On this episode, they’ll discuss results they’ve seen since making the switch, the kinds of campaigns they’re running now, and opportunities they are always looking out for.
2022-05-2538 min
Marketing RevisitedEnterprise Demand Gen Revisited - Fran LanghamWhen it comes to demand generation, enterprise marketing is a different beast. There is more complexity, longer sales cycles, and a much deeper history of lead generation and MQL dependency.So how do you make the shift to modern demand gen in this segment? I spoke to Fran Langham, Head of Enterprise Marketing at Cognism to find out.
2022-04-2946 min
Revenue Champions42: Demandism: how to balance demand gen and traditional marketing practices (with Alice De Courcy, CMO at Cognism, Liam Bartholomew, Global Head of Demand Generation at Cognism and Fran Langham, Head of Enterprise Marketing at Cognism)Welcome to Revenue Champion’s second episode of Demandism. Where Cognism marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode focuses on how to balance the requirement for modern demand gen tactics with a new look approach to some of the more prehistoric marking practices including how you can approach blog content to build demand, SEO in demand gen, email nurtures and more.
2022-04-2051 min
Revenue Champions39: Demandism: how to make the move from lead gen to demand gen (with Alice De Courcy, CMO at Cognism, Liam Bartholomew, Global Head of Demand Generation at Cognism and Fran Langham, Head of Enterprise Marketing at Cognism)Welcome to the first episode of Revenue Champion’s Demandism. A new series aiming to give you actionable tactics to execute a demand generation first strategy to deliver month-on-month marketing revenue growth. Join Cognism’s marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham as they discuss gated vs ungated content, structuring paid campaigns for success, measuring the impact of demand gen and more.
2022-03-3052 min
CANAL DEL MISTERIO Oficial65 4x 04 Guía Mágica Del Camino De Santiago Con Fran Contreras, Asesinato De Canalejas, El Hotel MalditoDIRIGE Y PRESENTA Nuria Mejias
GUÍA MÁGICA DEL CAMINO DE SANTIAGO CON Francisco Contreras Gil
"ASESINATO A CANALEJAS" con Dra. Mar Robledo y Ioannis Koutsourais
HOTEL LANGHAM CON Aluriel Vera Vera
ACTUALIDAD CON María Toro
EL CONSEJO DE LA SEMANA CON Faro Tarot
GUERRA DE SECESIÓN CON Antonio Hernández González
"BENITO" Jose Vicente G. Castellanos
Puedes escucharnos en la 99,9 Valencia Radio o en ON LINE en CANALDELMISTERIO.COM o en MISTERIOFM.COM
Quieres ponerte en contacto con nosotros? aquí tienes nuestras formas de contacto.
FACEBOOK, TWITTER, INSTAGRAM, GOOGLE+, TUMBLR, somos CANAL DEL MISTERIO
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2016-02-051h 58CANAL DEL MISTERIO Oficial65 4x 04 Guía Mágica Del Camino De Santiago Con Fran Contreras, Asesinato De Canalejas, El Hotel MalditoDIRIGE Y PRESENTA Nuria Mejias
GUÍA MÁGICA DEL CAMINO DE SANTIAGO CON Francisco Contreras Gil
"ASESINATO A CANALEJAS" con Dra. Mar Robledo y Ioannis Koutsourais
HOTEL LANGHAM CON Aluriel Vera Vera
ACTUALIDAD CON María Toro
EL CONSEJO DE LA SEMANA CON Faro Tarot
GUERRA DE SECESIÓN CON Antonio Hernández González
"BENITO" Jose Vicente G. Castellanos
Puedes escucharnos en la 99,9 Valencia Radio o en ON LINE en CANALDELMISTERIO.COM o en MISTERIOFM.COM
Quieres ponerte en contacto con nosotros? aquí tienes nuestras formas de contacto.
FACEBOOK, TWITTER, INSTAGRAM, GOOGLE+, TUMBLR, somos CANAL DEL MISTERIO
Nuestro email...
2016-02-051h 58