Shows
The Branding FixThe Brutal Truth About Starting a Business With Your Best FriendStarting a business with your best friend can either be the best decision you’ve ever made… or the fastest way to ruin a friendship. In this video, we’re getting real about what it’s actually like to build The Branding Fix together as two very different bloggers turned co-workers. We’ll walk you through the fights, the friction, and the frameworks we use to protect both the friendship and the business. And how you can use these tips in any collaboration you do online. Watch the video: https://youtu.be/NunPn1KXQjsWe cover...
2026-01-3027 minThe Branding FixThe Real Reason Amy Porterfield & Jenna Kutcher Changed EverythingAmy Porterfield closed her signature course business. Jenna Kutcher shut down her massive podcast. Why are the biggest names in the industry pivoting at the exact same time? We've been students of both Amy and Jenna for years. Buying their courses, following their strategies, and building our own businesses based on their models. But recently, we noticed a massive shift in the market, and they didn't shift with it. In this video, we break down the real reason the "Course Queen" era is ending and why information is no longer the most valuable currency online...
2026-01-2327 min
Talk with FrancescaThe Friend Machine with Victoria HetheringtonThird-quarter 2023 Google Trends indicated a 2,400 percent increase in searches for “AI girlfriends.” Millions of people are currently in what they consider to be serious relationships with AI. Thousands have engaged in ceremonial weddings with their AI companions and stay as faithful to them as they would a human partner. Could legal marriage to AI be far off? In The Friend Machine, Victoria Hetherington delves into the rapidly evolving world of AI companionship, asking what it means to be alone, and to be in love, in a world where artificial intelligence is increasingly present. A must listen!
2026-01-2256 minThe Branding FixThe Content Creator Gold Rush of 2026 Nobody is Talking About2026 is the most unprecedented time in history to build a content creator business. While everyone's screaming doom and gloom, five massive trends are converging right now that level the playing field for individual creators. Watch the video: https://youtu.be/QQohwtMrU4wIn this episode, we break down: - Why AI makes YOUR authentic voice more valuable than ever - The social live shopping revolution (TikTok Shop, WhatNot, Instagram) - How interest media lets anyone reach millions organically - Why authenticity is now non-negotiable for success
2026-01-1613 minThe Branding FixWe Left Substack, Shopify, and Paywalls (Here is Why)After a year of experimenting with Substack and Shopify as side projects, we realized they were becoming major distractions from our core business. In this video, we explain why we are hitting "The Great Reset." We are demonetizing our content, deleting our paid newsletter, and closing our shop to return to the one thing that actually works: The Blog. If you're feeling burnt out by the pressure to be everywhere at once, this Coworking session is your permission slip to simplify. Watch the video: https://youtu.be/BSf33FHaVssIn this video, we...
2026-01-0906 minThe Branding FixIf You Can’t Stay Consistent, This Is Why (Hint: It’s Not Laziness)You’re not lazy, and you’re not undisciplined. If you’ve been struggling to stay consistent with your blog or YouTube channel, there is a scientific reason why "hustling harder" is actually making it worse. In this coworking session, we break down why your inconsistency is actually a symptom of a dysregulated nervous system. We explain the "Window of Tolerance," why scrolling on your phone isn't real rest, and how to actually refill your creative tank so you can execute your content strategy without burning out. Grab a coffee, get comfortable, and let's get back to work...
2025-12-2607 minThe Branding Fix75 Hard for Creators: The "Anti-Burnout" Version (That Actually Works)Traditional consistency challenges are broken. If you've ever tried a "30-day challenge" only to crash by Day 4, it’s not your fault... it’s the system. We took the brutal framework of 75 Hard and re-engineered it into "75 Fixed": a sustainable, anti-burnout operating system designed specifically for bloggers and creators.But before you get started with this challenge, let's look at the foundation. 🚀 START HERE: Free 10-Day Fix Your Brand Challenge https://youtu.be/M8ZPlEzd_90 (Do this BEFORE you start your 75 days to define your niche & categories!)COWORK WITH US: We ar...
2025-12-2306 minThe Branding FixSTOP Posting on Social Media Until You Understand ThisSTOP posting on social media until you understand this shift. The era of "Social Media" is dead, and "Interest Media" has taken over. If you are wondering why your views are tanking while small creators are getting millions of views, this video explains the new rules of the algorithm.Watch the video: https://youtu.be/YLOU0JilfvI🚀 JOIN THE FREE "FIX YOUR BRAND" CHALLENGE:https://youtu.be/M8ZPlEzd_90Build a brand that survives the algorithm shift.👇 IN THIS VIDEO:Your follow...
2025-12-2011 minThe Branding FixNever Run Out Of Content Ideas (The C.P.R. Method)Welcome to Day 3 of the 10-Day Brand Fix Challenge! 🎉If you stare at your phone wondering "What should I post today?", you are doing it wrong.Most creators burn out because they try to invent new ideas every single morning. The secret to consistency isn't more creativity—it's a better system.In this video, I’m teaching you the C.P.R. Method (Categories, Pillars, Recurring). This is the exact framework I use to plan 30 days of content in just 20 minutes, so I never have to stress about the algorithm again.Watch t...
2025-12-1617 minThe Branding FixCreate A Clear Brand In 15 Minutes (The AIM Method)Welcome to Day 2 of the 10-Day Brand Fix Challenge! 🎉If you feel like you're constantly throwing spaghetti at the wall—posting random content and hoping something sticks—today is where we stop the chaos.Your content isn’t flopping because of the algorithm; it’s likely because your brand lacks a "North Star." Without one, you are just another creator making noise.In this video, we are using the AIM Method (Archetype, Identity, Mission) to build your One-Page Brand Strategy. By the end of this video, you will have a single, powerful sentence that guides...
2025-12-1014 minThe Branding FixFix Your Content In 10 Days (Free Brand Challenge)Welcome to Day 1 of the 10-Day Brand Fix Challenge! 🎉 Download your free template below and let's fix your content strategy. In this video, we’ll show you how to fix the *real* problem behind low views, no saves, and zero clicks… in ONE page. We’re kicking off our One-Page Brand Fix series, where two solo creators (a blogger + a video/IG creator) rebuild their brands in public. You’ll see *before-and-after* examples and walk away with a simple page you can use to fix your own content today.Watch the video: https://youtu.be/M8ZPlEzd_90...
2025-12-0516 min
Victoria Rawlins presents Psychic BasslinePsychic Bassline - TRANSMISSION014I’m thankful for you — old friends and new.TRANSMISSION014The Stone Roses - “I Wanna Be Adored (Whitesquare’s Club Edit)” TOBEHONEST - “Fallin’” [Black Book Records] Francesca Lombardo - “Wanna Dance (Nesta Remix)” [Echolette Records] Nora En Pure - “Watermark” [Enormous Tunes] Jan Ve - “Different (Andreas Henneberg Remix)” [SNOE] Vini Pistori - “Turn Up” [Kinetika Music] Tierra de Ovnis - “Coctel Lunar” [Cabaret Clandestino] Predex & Bákayan - “Dance With Me” [Marginalia] Soulwax - “All Systems Are Lying (Nite Version)” Perel - “B...
2025-11-271h 03The Branding FixNot Everyone Should Be a Content Creator (The Dark Truth)Content creation’s dark truth? Most creators never make real money. We spent years in the wrong niche, “following our passion” while our bank accounts bled… and in this video we’re breaking down exactly what went wrong and what we’d do differently now. After 14 years of blogging and creating content, we’ve realized something nobody wants to say out loud: not everyone should be a content creator — at least not in the way the internet sells it. If you’re pouring your heart into content and still not seeing profit, this might be the wake‑up call you actually...
2025-11-2115 min
The Reader's Couch2025 Goodreads Choice Awards Predictions and Hot Takes | New Releases, Reads & More!Join Francesca and I as we get into the 2025 Goodreads Choice Awards, sharing not only our personal votes but also our predictions for the eventual winners. We cover every category, from fiction to romance, and even surprise categories! Plus, discover this week's hot new book releases, our current reads, and what we've been watching. It's jam-packed with exciting bookish content, discussions, and a whole lot of fun! 🍿📚✨Watch on YouTube: https://youtube.com/live/hsIst3lu70s
2025-11-1456 minThe Branding FixIs Blogging Dead In 2026? We Lost 50% Traffic & Here's What HappenedIs blogging dead in 2026? We lost over 50% of our blog traffic after Google updates... and our revenue GREW by 30%. This is our 2026 update to the "Is Blogging Dead?" video we made in July 2025. We're sharing the real numbers from our blogs and honestly... the results might surprise you.Watch the video: https://youtu.be/MTY7qcc_CLM📊 WHAT'S CHANGED: • Lost 50%+ blog traffic after Google updates • Revenue INCREASED by 30% • Direct traffic now our #1 source • Email list driving higher RPMs than Google ever did💡 WHAT'S ACTUALL...
2025-11-1416 minThe Branding FixWhy Our Dead Instagram Posts Are Suddenly Going Viral Months LaterPosts that got ZERO engagement months ago are suddenly exploding with traffic. One of our "dead" Instagram posts just hit 643,965 views - and we figured out exactly why this is happening (and how you can replicate it).Instagram is now behaving like a search engine and blog platform combined. Old posts are getting discovered through search months (even years) later. Watch the video: https://youtu.be/XdLpEof0lwwIn this video, we break down:✅ Why Instagram's algorithm now prioritizes evergreen content over viral moments✅ How to optimize your captions for...
2025-11-1107 minThe Branding FixWe're Dropping 6 Social Platforms in 2026 | Only 4 Made the CutOur social media strategy for bloggers in 2026: We're cutting 6 platforms and focusing on just 4 that actually drive blog traffic. After analyzing our data we’ll show which are the only platforms worth our time.Watch the video: https://youtu.be/nsMyLdejBv8📊 IN THIS VIDEO:→ Which 4 platforms we're keeping and which 6 we're ditching for 2026→ Why platform culture matters more than follower count when choosing where to invest your time→ Where to focus your effort to get maximum results with minimum time investment→ Our ultimate goal: driving clicks to our blog, and how...
2025-11-0409 minThe Branding FixWe’re Removing All Paywalls and Memberships for 18 Months (Here's Why)We're done asking our audience for money. No more memberships, no more paywalls, no more paid newsletters. For the next 18 months, we're betting everything on ad and affiliate revenue instead.If you're a content creator exhausted from chasing brand deals or asking followers to subscribe to yet another thing, this video breaks down why we think blogging and ad networks like Mediavine or Raptive might be the passive income alternative you didn't know you needed.Watch the video: https://youtu.be/IqliDBJupMs📊 IN THIS VIDEO:→ The philosophy behind removing paywalls and membe...
2025-10-3111 minThe Branding Fix14 Years Monetizing Our Blogs: The Wins, The Fails, The TruthAfter 14 years of blogging, we've tried every monetization method out there - and most of them failed spectacularly. In this video, we're pulling back the curtain on what actually worked, what was a complete waste of time, and the brutal lessons we learned the hard way.Watch the video: https://youtu.be/0znN_1sKL6o📊 IN THIS VIDEO:- Which monetization methods generated real income vs empty promises- The biggest mistakes that cost us thousands of dollars- Why some "proven" strategies completely flopped for us- W...
2025-10-2814 minThe Branding FixWe Tested Substack for 1 Year, Lost Thousands of Followers (What We Learned)After spending a full year on Substack full-time, we're sharing our completely honest experience and why we're already planning our exit strategy. From why we avoided the platform for years to our hot takes on its future, this is everything we learned about Substack as creators.Watch the video: https://youtu.be/YJaDLfSucF0📊 IN THIS VIDEO: • Why we waited years to join Substack • Our real follower loss numbers and what caused it • Who Substack actually works for (and who should avoid it) • Our complete exit strategy breakdown • Pred...
2025-10-2422 minThe Branding FixWhy We Switched Email Providers + NEW Newsletter StrategyWe're completely changing our email marketing approach and sharing exactly why. Our content creator email strategy is changing, from switching email providers to redefining our newsletter goals. We're documenting our journey toward building genuine relationships with our community instead of just chasing clicks.🎯 What we cover:Why we switched email service providersOur new value-first email strategyHow we're using newsletters to drive blog traffic authenticallyBuilding loyal subscribers vs transactional relationshipsReal behind-the-scenes of our email marketing reassessmentWatch the video: https://youtu.be/7JJIPkpQ-xA?si=6MPh_YlI3YMionh2⏰ TIMESTAMPS:00:00 Introduction and Overhaul Annou...
2025-10-2118 minThe Branding FixIntentional Social Media for Bloggers: Strategy Over BurnoutTired of creating endless social media content that gets you nowhere? We were too. For months, we burned ourselves out trying to build followers on every platform with no real strategy, posting the same content everywhere, and completely ignoring what actually works on each platform.Then we made a crucial shift: we stopped chasing followers and started focusing on driving actual blog traffic. The transformation was incredible.In this episode of The Branding Fix, we're sharing our complete social media strategy overhaul: how we went from scattered content creation to purposeful blog promotion, why understanding...
2025-10-1711 minThe Branding FixOur Blog Post Update Checklist That Boosted Our Traffic 5xWe just cracked the code on blog post optimization, and the results have been incredible! In this episode of The Branding Fix, we're sharing our complete 8-step checklist for updating old blog posts that took our traffic from struggling to thriving.Watch the video: https://youtu.be/u3imIZLpW6AWhat you'll learn:Our exact step-by-step blog refresh processHow to optimize titles and meta descriptions for maximum clicksThe art of delivering value upfront to keep readers engagedWhy sharing your wins AND fails builds trustHow to remove fluff and keep only what convertsStrategic internal linking...
2025-10-1412 minThe Branding FixBlogging Strategy: How to Audit and Revamp Posts for SuccessStruggling to decide which blog posts deserve your time and which ones are holding you back? In this episode, we’re sharing our exact framework for auditing 500+ blog posts and making smart, strategic decisions about what to update, archive, or delete completely.We’ll break down our systematic approach using real data from both our blogs, showing you how to analyze traffic trends, assess brand alignment, and calculate the ROI of every content update. You’ll learn which metrics actually matter, how to avoid wasting time on posts that will never perform, and how to future-proof your blog i...
2025-10-1008 minThe Branding FixBlogging Super Bowl Season: Strategies to Boost Traffic and IncomeIn this episode, we unveil our 90-day blueprint to turn blogs into high-traffic platforms during the 'Blogging Super Bowl' season, which coincides with the NFL season from fall to winter. We'll cover strategies for updating and promoting content to maximize views and income, including content planning, holiday promotions, and leveraging social media and email marketing. We emphasize the importance of structure, user intent, and value in blog posts, while also sharing practical tips on interlinking, pruning unnecessary content, and engaging readers through strategic email campaigns. Join us to learn how to prepare and succeed in this high-traffic season.
2025-10-0810 minThe Branding FixOur REAL Blog Traffic Revealed: 90-Day Analytics Showdown (+ Next Quarter Goals!)We're pulling back the curtain on our REAL blogging analytics! In this quarterly review, we're sharing our current blogging journey and comparing our last 90 days of blog traffic to the previous quarter, sharing raw numbers, what actually worked (and what completely flopped), plus our ambitious goals for the next 90 days.TIMESTAMPS:00:00 Introduction and Overview00:54 Victoria's Blog Performance Breakdown04:19 Francesca's Blog Performance Breakdown07:23 Shocking Insights and Reflections10:24 Goals for the Next 90 Days13:43 Conclusion and Next StepsIf you want to see...
2025-10-0614 min
The Victoria Sardain PodcastLess Is More: Reconnecting with Traditional Wellness with Francesca Canzano-FranklinIn today’s episode, I sit down with Francesca Canzano-Franklin: wellness entrepreneur, spa consultant, and founder of Philosophia Botanica. With over 25 years of experience rooted in Traditional Chinese Medicine, Francesca brings a refreshing perspective to how we navigate wellness in the modern world.We talk about where the wellness industry is headed, how ancient philosophies like TCM can help us make sense of today’s fast-paced lifestyles, and what it really takes to bring ourselves back into balance. Francesca shares why she believes in a “less is more” approach, and how reconnecting with traditional practices can actually make wel...
2025-10-061h 00The Branding FixTop 5 Must-Have Blogging Tools for Rapid GrowthIn this episode of The Branding Fix we share our five essential blogging tools to save time and grow our blogs effectively. We also discuss the vital role of each tool, starting with Canva for creative design, Notion for content planning, ManyChat for automated social media engagement, Descript for quick video and audio editing, and CapCut for on-the-go video editing. We provide insights into how these tools can streamline blogging tasks, enhance productivity, and boost audience engagement, making blogging more efficient and less overwhelming. Tune in to learn about each tool's benefit and discover hacks to optimize your blogging...
2025-09-2309 min
Amor a mi · Con Victoria Hertel#90. El arte de vestir tu mejor versión · con Annie Catalán & Francesca Tinghi de MaxMara MéxicoTe invitamos a descubrir cómo la moda y el estilo pueden convertirse en herramientas de transformación personal. Converso con Francesca Tinghi, directora de Mkt y compras de MaxMara México, y con Annie Catalán, embajadora de la marca y asesora de imagen sobre el arte de vestir tu mejor versión, el impacto de la moda consciente, y cómo la ropa puede elevar tu autoconfianza, autenticidad y elegancia.Hablamos de:El ADN y visión femenina de MaxMaraCómo conectar tu estilo con tu esenciaConsejos atemporales de...
2025-09-1849 minThe Branding FixPlan Your Fall Curriculum for Blogging & YouTube: Strategies on Repurposing, SEO, Engaging ContentJoin us as we create a personalized curriculum tailored for bloggers and YouTubers for the fall semester. We break down essential strategies from repurposing content to seasonal marketing, original photography, SEO tips, and community building. Learn how to breathe new life into your existing content, engage your audience, and what trends to focus on this season. Perfect for content creators looking to freshen up their approach and make the most out of their blogging and YouTube channels.🧠 New episodes weekly.🛋 Cozy vibes. Honest convos. Real strategy.🎧 Also available wherever you get your...
2025-09-0643 minThe Branding Fix10 Blogging Mistakes We Made Starting Our Blogs (That You Can Skip)Are you starting a blog or looking to grow your existing one? Don’t make these 10 blogging mistakes we made! Learn from our mistakes because we're sharing the biggest pitfalls we’ve encountered (and still see others making) so you can set your blog up for success—especially in the age of AI.🧠 New episodes weekly.🛋 Cozy vibes. Honest convos. Real strategy.🎧 Also available wherever you get your podcasts.Visit our website:https://www.thebrandingfix.comFREEBIES TO GET STARTED...
2025-09-0346 minThe Branding FixThe ONE Thing Holding Back Your Blog! Find out How to Achieve A Stunning Blog & Make Money FastWe're revealing the one thing holding you back from making money with your blog! Discover why overthinking your blog's design might be stalling your success and learn 9 amazing steps to fix it. This episode covers the pitfalls of comparison, the importance of starting over perfection, and practical tips like limiting your color palette, using global styles, and leaning into original photography. So whether you're a newbie or a seasoned blogger, this video will help you elevate your blog game and kickstart your path to profitability!🧠 New episodes weekly.🛋 Cozy vibes. Honest convos. Real strate...
2025-08-3045 minThe Branding FixFeeling Stuck with Your Blog? Signs It's Time to Start Fresh and Without Losing Everything!Feeling like your blog is outdated, slow, or just not growing? Before you hit the delete button, we are sharing the signs that indicate it's time to start fresh. Discover if your blog's setup is holding you back and learn the steps to restart without losing all your hard work.So join us as we cover everything you need to know to give your blog a clean slate, improve performance, and possibly save your passion for blogging while setting it up for success so you can make money online.🧠 New episodes weekly.🛋 Cozy vibes...
2025-08-2727 minThe Branding FixHow to Do Free Keyword Research for Your Blog Using Google, Social Media, and More!In this video, you'll learn how to conduct keyword research for your blog without spending a dime on expensive tools. We'll explore free methods using Google, Pinterest, YouTube, and social media platforms like Instagram and TikTok to find what real readers are searching for.Follow along as we use a baking and lifestyle blog as our example, covering everything from delicious recipes to crochet tutorials and mental health prompts. Perfect for beginners looking to create content that resonates and drives traffic to their blog.🧠 New episodes weekly.🛋 Cozy vibes. Honest convos. Real strategy.
2025-08-2222 minThe Branding FixWordPress for Beginners [PART 7] FREE Kadence Page Designs to Get You Up FastLearn how to customize and design your homepage, about page, and contact page using WordPress and Kadence blocks. We will also set up a dedicated blog page.This tutorial takes you step-by-step through the design process, including setting background colors, adding images, adjusting text, and ensuring everything looks great on mobile devices while still being great for SEO. By the end of the video, your blog will be fully optimized and ready to engage your readers effectively.🧠 New episodes weekly.🛋 Cozy vibes. Honest convos. Real strategy.🎧 Also available wherever...
2025-08-2039 minThe Branding FixWordPress for Beginners [PART 6] Design Your Blog for Success NOWIn this WordPress for beginners tutorial, we'll guide you step-by-step on how to customize your blog's single post page, archive page, and create a sidebar for a better user experience.Learn tips to improve website speed, boost SEO, and increase your blog traffic and revenue using the customizer for a more aesthetic and functional blog layout. Don't miss out on our tips on enabling/disabling features, setting up for future success, and getting everything ready for mobile and desktop views!🧠 New episodes weekly.🛋 Cozy vibes. Honest convos. Real strategy.🎧 Al...
2025-08-1821 minThe Branding FixWordPress Blog Tutorial for Beginners [PART 5] Create and Optimize Your First Blog Post FastIn this WordPress blog post tutorial for beginners, we're guiding you through the process of creating and optimizing your first blog post. We start by setting up the blog post with a personal origin story and then walk you through detailed steps on how to draft and structure your content.We cover essential SEO practices, including the use of headings, meta descriptions, and keywords. Additionally, we demonstrate how to optimize images for SEO and ensure your post is search-engine-ready. Finally, we share instructions on categorizing and publishing your post.🧠 New episodes weekly.🛋 Cozy vibes...
2025-08-1529 minThe Branding FixWordpress Blog Tutorial for Beginners [PART 4] Master Categories for Traffic and Income Growth!Understanding WordPress categories and tags is crucial for your blog's success. Learn how these elements help search engines understand your site's structure, making your content more discoverable and increasing your traffic and income.In this video, you will learn the differences between categories and tags, how to use them effectively without overloading your site, and gain insights into optimizing them for SEO. Additionally, we will be sharing a step-by-step WordPress tutorial on setting up categories, complete with real-world examples, to help you prepare your blog for higher traffic and increased income.🧠 New episodes weekly.🛋...
2025-08-1319 min