Shows
The Events CastMaximize Event Success with Strategic Content Marketing with Gina ClarkeContent marketing is crucial for event promotion as it helps increase visibility, engage your audience, and drive ticket sales. By creating and sharing valuable content, you can build anticipation, provide key information, and foster a deeper connection with potential attendees. Effective content marketing not only boosts awareness but also enhances the overall event experience, leading to higher satisfaction and repeat attendance. In this episode of The Events Cast Podcast, we have the pleasure of speaking with Gina Clarke about strategic content marketing for event promotion. We explore essential strategies and tips fo...
2024-09-0237 min
The Events CastUsing Behavioural Science to Create Unforgettable Event Experiences with Siri BrudevoldCrafting meaningful, memorable experiences is more important than ever before in B2B events. Event professionals can significantly enhance the effectiveness of their campaigns by leveraging insights from behavioural science. From creating a sense of urgency and exclusivity while selling tickets to increasing the engagement of attendees at your event. In this episode of The Events Cast Podcast, we talk with Siri Brudevold, Global Events Manager, Brompton Bicycle about how psychology can help create unforgettable event experiences. We discuss what behavioural science is, why event professionals should us...
2024-08-1241 min
The Events CastEnhance Your Event Experience DigitallyCreating a world-class event doesn't begin and end on the event day. It starts the moment someone buys a ticket or registers and continues long after the event concludes. In the latest episode of The Events Cast Podcast, we spoke with Oliver Bailey from IMEX Exhibitions about how they foster meaningful experiences for their audience. This episode will share my insights on this topic and offer ideas inspired by our conversation. Oliver emphasized that building a successful event experience requires truly understanding your audience—knowing what's happening in their lives and how your event fits in...
2024-07-2916 min
The Events CastUnlocking the Power of Experiential Events at IMEX with Oliver BaileyIn this episode of The Events Cast Podcast, we have the honor of speaking with Oliver Bailey from IMEX Exhibitions, the brilliant mind behind many of the experiential aspects of their events, focusing on experiential activations. We discuss what an experiential event means for IMEX, how they create these activations, how they measure success, the differences between experiential and traditional activations, and the benefits of making your event more experiential. Tune in to discover how experiential activations can elevate your event and create lasting impressions in the minds of your audience. If you...
2024-07-2237 min
The Events Cast#91: Update: We are Back With a New Episode Type For YouThe Events Cast Podcast is back after a short break! In this celebratory episode, I share an update on what has been going on over the past months over at The Events Cast Podcast and at Bbr Web Design and we introduce a new episode type that we will be producing for you. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com Follow or send us a message On I...
2024-07-1513 min
The Events CastDesigning for Delight: Optimizing User Journeys on the WebIn this episode, we delve into the intricacies of user journeys and experiences on event websites, exploring the path users take from their initial entry to registering for your event. Tune in to this episode as we take you behind the scenes of launching and revamping Informa's new websites for their major events, CPHI and Foods. Learn why personalization is key in today's digital landscape and how to tailor your website to cater to individual needs. We explore the importance of understanding your audience, mapping out user journeys, and focusing on solving...
2024-03-1123 min
The Events CastUnlocking Event Promotion Success Through Podcasting with Amanda Ciccatelli In today’s episode, we are talking with Amanda Ciccatelli, Senior Director, Marketing at HLTH about how their podcast has helped them connect with their audience and boost their marketing efforts. We discuss the intricacies that go in to creating a podcast, the type of content they produce on the podcast and the benefits and results they are seeing from this medium. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend. Find out more at: www.theeventscast.com/amanda-ciccatelli/ Foll...
2024-02-1938 min
The Events Cast#88: How Customer Psychology Increases Ticket Sales with Victoria Matey Understanding the psychology of consumer behaviour is fundamental to crafting effective marketing campaigns for your events. By leveraging emotional connections, storytelling, social proof, scarcity, personalization, and authenticity, marketers can create immersive and memorable experiences that resonate with consumers. In this episode, will explore with Victoria Matey, Event Psychology Advisor some of the key insights from consumer psychology and how they help promote our events to increase registrations, ticket sales and retention. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out m...
2024-02-0547 min
The Events CastBuilding a Strong Event Marketing Team with Haydn Gush In this week’s episode of The Events Cast podcast, we sit down with Haydn Gush the Marketing Director at TEMBO IMPACT and a real expert in the world of event marketing and building marketing teams. Together, we explore the art of building a successful event marketing team. We discuss the ideal team structure, including roles and responsibilities, the qualities to look for when hiring for an event marketing team, the importance of training and development, agile working, systems and processes, how to identify gaps in your marketing team, and so much more. Tune in to...
2024-01-2234 min
The Events CastThe IBTM World Trends Report 2024 with Alistair TurnerIn this episode of The Events Cast Podcast, we have the pleasure of hearing from Alistair Turner, the latest trends that are affecting the meetings and events industry taken directly from the IBTM World Trends Report 2024. We will hear how AI and technology are impacting events and the impacts they have on sustainability, accessibility and equity. We also discuss the top cultural trends affecting the industry and how budget constraints are affecting corporate events. We finish off by discussing personalisation and how it is creeping its way into events and what are...
2024-01-0830 min
The Events CastWhat was your top learning from 2023 and how it will impact your events in 2024The last episode of 2023 is a special one. For this final episode, I reached out to my event prof community and asked them what their top learning was in 2023 and how it would impact their events in 2024 and this episode is the result! Joined by some fantastic event professionals including, Kathryn Frankson, Global Director of Marketing, Money20/20, Keziah Smith-Scott, Senior Marketing Executive, Clarion Events, Alistair Turner, Managing Director, EIGHT PR & Marketing, Jim Cermak, Podcast Host, Trade Show University Podcast, Sina Bünte, Hybrid and Digital Events Producer, IUCN, Mary Davidson, Podcast Host, Better Events Podcast, Anna Pete...
2023-12-1925 min
The Events CastIt's our Anniversary: 2 Years of The Events CastThe Events Cast celebrates two years and I couldn’t be more excited to celebrate this with all the listeners and supporters of the show. In this celebratory episode, I share some of the top trends in event marketing of 2023 and my personal predictions for event marketing for 2024. We already mention some of the top episodes of the show and some must listen to episodes if you haven't already. And I share my favourite quote of the year! Join me in this episode to celebrate a year together! If you enjoyed this episode, lea...
2023-12-1127 min
The Events Cast#83: Game On: Gamification Strategies to Boost Event Marketing with Richard WatanabeGamification is all about making your events engaging, fun, and memorable. It's a powerful tool that can drive attendance, boost engagement, create a buzz around your event, and leave a lasting impact. In this episode of The Events Cast Podcast, we’re going to explore some gamification strategies that can transform your events from ordinary to extraordinary. Joining the conversation we have the pleasure to be speaking with Richard Watanabe, Senior Marketing Manager at Questex. Tune in to learn how to supercharge your event marketing efforts with gamification. If you enjoyed this episode, lea...
2023-11-2034 min
The Events Cast#81: Integrating Motherhood and Career as an Event Marketer with Kathryn FranksonBalancing life as a working mum can be challenging, especially when the job requires you to work long and out-of-hours, travel and attend your own and clients’ events, stay late for after-event drinks, be responsive at the drop of a hat to client demands and needs... In this episode, we are talking with Kathryn Frankson, Global Director of Marketing @ Money 20/20 about how integrating motherhood and a career as an event professional can be possible. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find...
2023-11-0640 min
The Events Cast#81: How to Increase your Event Attendee RetentionAcquiring new customers is way more complicated than convincing your current customers to buy from you again. And sometimes, attendees simply don’t come back because you did not give them enough importance. The key to getting your attendees to return year after year is as simple as delivering an exceptional event experience. In this episode, we are going to be talking about how to increase your attendee retention to boost your events. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend ...
2023-10-3014 min
The Events CastThe Record Breaking Marketing Campaign of Paris Packaging Week with Karen AbarianIn this episode of The Events Cast Podcast, we speak with Karen Abarian, Marketing Manager at Easyfairs about Paris Packaging Week's record-breaking campaign. Karen shares with us the story behind the campaign that yielded a 62% conversation rate on registration for the event. We talk all about the goals and results of this campaign, the marketing channel they used, the strategies that draw the most ticket sales and the lessons they learnt and will be taking into their future campaigns. If you enjoyed this episode, leave us a 5-star review and share the episode with a coll...
2023-10-2337 min
The Events CastThe Answers to your Questions about Event WebsitesIn this episode, we answer to all your questions about event websites that we received after our 3-part masterclass episodes on creating compelling event websites. We answer your questions on how to know if your website needs a redesign, how to know if the user journey is working, how often you need to update the content on your event website and how to make your event website more engaging, If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find...
2023-10-1620 min
The Events CastLeveraging Your Assets for Press Media Success with Katie WhatleyIn this episode of The Events Cast Podcast, we sit down with Katie Whatley, Marketing, Communications and Events Specialist to discuss the strategies and tactics that can help you harness the power of your existing assets to pique the interest of journalists and secure valuable press coverage. We discuss how your existing resources can be your greatest allies in catching the attention of the press and which assets are inherently press-friendly. We also talk about storytelling and how to craft captivating narratives that resonate with both journalists and your target audience, how to get started w...
2023-10-0936 min
The Events CastCreating a Compelling Event Website - Part 3- Diving Ticket Sales InquiriesThis 3-part episode is a master class for creating a compelling event website for your events. I take you through the essential elements of designing an event website that not only provides information but also drives ticket sales. In part 3 we will be discussing the importance of a streamlined registration process to prevent potential attendees from abandoning the ticket purchase midway. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/event-website-user-journey ...
2023-10-0239 min
The Events CastAI-Powered Event Marketing with Will CurranAI is all around us. It has already revolutionised various industries, and slowly it is making its way into the events industry, and into our marketing departments. In this episode of The Events Cast Podcast, we dive into event marketing powered by artificial intelligence with Will Curran, Head of Klik at Bizzabo. We discuss the different technologies and tools available for event marketers, how to incorporate them into our marketing and why we should be taking advantage of this technology Will unveils the potential of AI, revealing how event marketers can harness its capabilities to...
2023-09-2543 min
The Events Cast#75: Creating a Compelling Event Website - Part 2- The User JourneyThis 3-part episode is a master class for creating a compelling event website for your events. I take you through the essential elements of designing an event website that not only provides information but also drives ticket sales. In part 2 we will be discussing the importance of having a user-centred design that offers a seamless experience to your users and the basics of creating a user-centred design for your website: organising content logically, having a clear navigation, using high-quality visuals from the event and providing comprehensive information about the event. If you enjoyed this episode, l...
2023-09-1825 min
The Events CastLeveraging Content Marketing to Attract and Engage your Target Audience with Amanda CiccatelliContent marketing plays a pivotal role in the success of an event by acting as the dynamic bridge that connects organizers with their target audience. Through strategic content creation, event marketers can craft narratives that resonate with their audience's aspirations, pain points, and interests, building anticipation and curiosity around the event. In this episode of The Events Cast Podcast, we delve deep into the world of content marketing with Amanda Ciccatelli, Senior Director of Content Marketing at HLTH. Amanda brings a wealth of expertise in crafting compelling content strategies that drive audience engagement and boost ticket sales...
2023-09-1141 min
The Events CastCreating a Compelling Event Website - Part 1: The WhyThis 3-part episode is a master class for creating a compelling event website for your events. I take you through the essential elements of designing an event website that not only provides information but also drives ticket sales. In part 1 we will be discussing the importance of a well-designed event website as the central hub for all event-related information and interactions. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: theeventscast.com/event-website-why Foll...
2023-09-0418 min
The Events CastBeyond the Stage: Mastering Festival Marketing with Jack WalshIn this episode of The Events Cast Podcast, we delve into the dynamic world of festival marketing with our expert guest, Jack Walsh, Experienced Entertainment Marketing Leader. We explore the art of promoting festivals and the secrets behind successful marketing campaigns that leave attendees craving more. But that’s not all, we’ll also be discussing how to develop a unique brand identity for your festival, utilizing social media, and leveraging various digital marketing channels to create buzz and drive ticket sales. Tune in to this episode to unlock the s...
2023-08-2836 min
The Events CastLeveraging the Power of LinkedIn to Promote B2B Events with Daniel LomanLinkedin is the world's largest professional networking site, and it’s not only a great place to work on your personal branding, but also to help you promote your events. In this episode of The Events Cast Podcast, we sit down with Daniel Loman, the Europe Senior Events Manager at Dentons, to explore the untapped potential of LinkedIn as a powerhouse for promoting events in the B2B industry. Discover how LinkedIn can be a game-changer for your event marketing efforts. From leveraging the platform's advanced search functionalities to finding the perfect audience and fostering me...
2023-08-2132 min
The Events CastMastering Exhibitor and Sponsorship Promotion with Sara Sanchez from InformaIn this episode of The Events Cast Podcast, we dive into the world of exhibitor and sponsorship promotion for conferences, exploring how event marketers can attract a larger number of sponsors and exhibitors. Our guest expert, Sara Sanchez, Marketing Manager at Informa Markets, brings her wealth of knowledge to the table, sharing invaluable insights on effective strategies, promotional channels, and tactical approaches for engaging the right partners. We discuss the importance of attracting new partners while nurturing relationships with existing ones, the best marketing channels to attract and engage new partners and how to enhance...
2023-08-1435 min
The Events CastDTX's Record-Breaking Registration and Attendance Marketing Campaign with Keziah Smith-ScottIn this episode, we delve into the incredible triumph of DTX Manchester, the largest digital transformation event for enterprise IT and digital professionals in the North. Brace yourself for an exhilarating conversation with Keziah Smith-Scott, the ingenious Senior Marketing Exec at Clarion Events, as we unravel the secrets behind the unparalleled marketing campaign that propelled registration and attendance to unprecedented heights. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/keziah-smith Follow or sen...
2023-07-3132 min
The Events CastWhy you Need to Focus on Building your Email List?Email marketing remains one of the most effective digital marketing strategies, with high conversion rates and being more cost-efficient compared to other methods like digital advertising. In this episode, we shed light on the often underestimated but critical aspect of building a robust email list. Discover the transformative impact of focusing on your email list, from boosting attendance rates and engagement in current events to establishing the groundwork for future triumphs. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out mo...
2023-07-2415 min
The Events CastHow to Supercharge Ticket Sales Through the Power of Your Speakers with Tamar BeckYour speakers are a big asset in your marketing, they are thought leaders, they have influence and reach and their audience will usually be the same as your target attendees. In this episode of The Events Cast Podcast, we speak with Tamar Beck, the CEO of Gleanin and a true expert in all things community marketing about how you can leverage your speakers' influence to increase ticket sales. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.the...
2023-07-1737 min
The Events Cast#66: 9 Ways to Use ChatGPT for your Events - Part 2In this episode, we dive into nine game-changing strategies that leverage ChatGPT to revolutionize your day-to-day as an event marketer. Discover how this ChatGPT can elevate your productivity, liberating you from mundane marketing tasks and allowing you to focus on crafting killer campaigns that leave a lasting impact. Get ready to unlock a new level of efficiency and effectiveness as we explore the remarkable ways ChatGPT can assist you in your event marketing. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend...
2023-07-0321 min
The Events CastHow to Deliver Memorable Events that Make your Clients Feel Valued with Karianne LevettEvents are all about how you make people feel. The events industry is a crowded market and if you want your events to stand out in you need to focus on delivering memorable events which strengthen relationships and leave a lasting impression on your guests. In this episode of The Events Cast Podcast, we talk with Karianne Levett, Founder of Bespoke Events Management how to deliver memorable events that make your clients feel valued and get them to come back for more! If you enjoyed this episode, leave us a 5-star review and sha...
2023-06-2639 min
The Events CastRevolutionizing Event Marketing: 9 Ways to Use ChatGPT for your Events - Part 1In this episode, we dive into nine game-changing strategies that leverage ChatGPT to revolutionize your day-to-day as an event marketer. Discover how this ChatGPT can elevate your productivity, liberating you from mundane marketing tasks and allowing you to focus on crafting killer campaigns that leave a lasting impact. Get ready to unlock a new level of efficiency and effectiveness as we explore the remarkable ways ChatGPT can assist you in your event marketing. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend...
2023-06-1922 min
The Events CastMay 2023 Update from The Events Cast PodcastThis week's episode is an update from the host, Francesca R. Balit about the plans for The Events Cast Podcast in the coming weeks. This is the last episode of May while we will be taking a break from releasing weekly episode but we will be back in June with a lot more fantastic content for you! Now is the time to go back and binge some of the past episodes you may have missed. If you enjoyed this episode, leave us a 5-star review and share the episode with a collea...
2023-05-0810 min
The Events CastWhy you Should be Running Always-On Paid Ads with Kirsty FergusonAlways-on Paid ads are the ultimate advertising campaign to drive awareness, audience engagement and to build data throughout the year, and should be a vital part of your marketing strategy. In this episode of The Events Cast Podcast, we speak with Kirsty Ferguson, Growth Manager at Tag Digital about what always-on paid ads campaigns are and why you should be running them to help promote your events. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at:
2023-05-0130 min
2023-04-2416 min
The Events Cast#60: How IMEX Became one of the Leading Events in the Events Industry with Carina BauerIMEX is a leading event bringing together the global meetings industry in two locations, twice a year, in Frankfurt and Las Vegas. IMEX and its leadership team have won a number of industry awards including the Best International Trade Show Award by AEO, BizBash 10 Most Innovative Meetings 2020, AEO Best Trade Show… to just mention some of them. In this episode of The Events Cast Podcast, we have the pleasure to speak with Carina Bauer, the CEO at IMEX Group about the story behind IMEX’s growth. We uncover the story of where IMEX all started, how it scal...
2023-04-1733 minThe Events CastWhat you Need to Know About Google Analytics 4 Before it all Changes in July 2023In this episode we talk all about what Google Analytics 4 is and what you need to be aware of before it all changes in July 2023 to make sure you can continue to analyse and position your website. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/Google-Analytics-4 Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedi...
2023-04-1015 min
The Events CastHow Technology and Media can Enhance Accessibility at an Event with Brian ColeIn this episode, we talk with Brian Cole, CEO at edgefactory about how they used creative digital content to enhance the accessible elements at the Special Olympics USA Games Healthy Athlete Experience. We discuss how event planners can use digital media to incorporate more accessible elements into their events, how digital content and media can enhance accessibility at live, virtual, and hybrid events and where to start. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out mor...
2023-04-0238 min
The Events Cast#57: Live Interviews with Event Profs at Confex International Part 2While I was at International Confex this March, I interviewed LIVE some fantastic event profs for a two-part episode. In this episode (Part 2) we hear from: Cecilia Lavin at InEvent Neil Thompson at The Delegate Wranglers John Martinez at Shocklogic Stuart Mitchell at Catch the MICE If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/interviews-at-confex-part-2 Follow or send us a message On Instagram: www.ins...
2023-03-2625 min
The Events CastUsing Event Advocacy to Increase Event Awareness and Attendance with Maxie SmitAs event organisers, you can leverage your audience, attendees, speakers and partners to help promote your content and increase the reach of your event. In this episode, we talk with Maxie Smit, Brand Marketing Manager at Clarion Events about how they are using advocacy at Clarion Events to build long-lasting relationships with their audience and increase event awareness and attendance. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/maxiesm...
2023-03-1934 min
The Events CastLive Interviews with Event Profs at Confex International Part 1While I was at International Confex this March, I interviewed LIVE some fantastic event profs for a two-part episode. In this episode we hear from: Stephanie Bruce at Tag Digital Helen Omoh-Mensah at Tembo Merijn van Buuren at Event Mender Anna-Marie Trzebinski at AMTEvents If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/interviews-at-confex-part-1 Follow or send us a message On Instagram: www.instagram.com/the...
2023-03-1227 min
The Events CastSurprising and Delighting your Attendees on a Budget with Shanondoah NicholsonIn this episode, we will be talking with Shanondoah Nicholson, Event Manager at AlayaCare about how you can surprise and delight your attendees on a budget. We will be discussing why it is important to surprise and delight your attendees, where we can find inspiration and how to put it all into action at your next event. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend. Find out more at: www.theeventscast.com/Shanondoah Follow or send us a me...
2023-03-0534 min
The Events CastLeveraging Community Marketing to Create a 365 Conversation with Event Attendees with Sophie Wright, MontgomeryIn this episode, we talk with Sophie Wright the Marketing Manager at Montgomery Group about how they are using community marketing at Montgomery to increase event awareness, attendance and create a 365 journey with their community. We will talk about how important community marketing is in their overall event marketing plan, what are some of the benefits they have seen in using this marketing strategy, how they implement this for their events and how they will continue to use community marketing in 2023. If you enjoyed this episode, lea...
2023-02-1938 min
The Events CastWhat is the Attendee Journey?In this episode, we talk more about what an attendee journey is, why it is important and what are some of the action points you need to take into consideration when creating your attendee journey. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/attendee-journey Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/
2023-02-1215 min
The Events Cast#50: Boost Event Attendance with TikTok with Tom McMahonTikTok has a high potential to reach targeted audiences more quickly and effectively and integrating TikTok into your event marketing campaign can help increase ticket sales, reach new audiences and drum up your events to new attendees. In this episode, we will be talking with Tom McMahon, CEO at MCM about how you can use TikTok to drive awareness and boost event attendance. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at...
2023-02-0533 min
The Events Cast8 Ways to Create a High Volume of Videos to Promote Your EventsIn this episode I share with you 8 ways in which you can create a high volume of videos to promote your events, to get more attendees, more sponsors and more speakers involved in your event. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/8-videos-to-promote-your-event Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/
2023-01-2918 min
The Events InsightThe Events Insight - Its a Wrap Season 10Send us a textCan you believe it, we have reached the end of another season and now here comes the best bit! We get to review all the episodes with two of our fabulous listeners!Olivia Preston-Lee is completing her fourth and final year of an Events Management Degree at Leeds Beckett University. On her placement year, Olivia set up her first business, a travelling bar, ‘The Thirsty Mares’, alongside this, Olivia freelances within the events industry. Currently, she is researching the ethics of using Artificial Intelligence (AI) in Marketing and Events and plans to co...
2023-01-251h 03
The Events Cast“Content is King, but Engagement is Queen" with Neil Thompson“Content is King, but engagement is Queen. Engagement is what will make people feel something and we wanted to create memories.” In this episode, we will be talking with Neil Thompson, Founder & MD of The Delegate Wranglers about the story behind the Wrangles Fest and how they managed to get the attendees excited about attending the event way before the actual event. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/neilthomson
2023-01-2244 min
The Events CastHow to Make your Events RemarkableIt's time to make your events (and your event marketing) remarkable. Because something remarkable is something work talking about. Worth noticing. Worth sharing. And worth attending. It's time to build a Purple Cow into your events. In this episode of The Events Cast Podcast, we talk about this concept of a Purple Cow and making your events REMARKABLE! If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/make-your-events-remarkable
2023-01-1510 min
The Events CastHow to Keep your Audience Connected in Between Events with Felicia AsieduAudience expectations are changing. Events are becoming more experiential. Communities are raising… and if you want your events to stand out, you need to adapt your events to the new audience's expectations. In this episode, we will be talking with Felicia Asiedu, Senior Marketing Manager, Cvent all about audience expectations and how to keep your audience connected and engaged in between your events. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/feli...
2023-01-0841 min
The Events CastLearnings from 2022 and How Will it Affect their Events in 2023? With Multiple Top Event ProfsFor the last episode of 2022, we reached out to past guests of the podcast and asked them what was their biggest learning in 2022 and how will it affect their events in 2023. Hear what they had to say. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/event-learning-from-2022 Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/
2022-12-1827 min
The Events CastHow to Measure and Reduce your Event's Carbon Footprint with Jenny MorganThe events industry has an enormous impact on the environment and the amount of greenhouse gases emitted into the atmosphere. In this episode, we will be talking with Sustainability Activist, Environmental Justice Advocate and the Market Development Manager at Tradewater, Jenny Morgan about the environmental impact events have and what we can do to reduce that impact. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/jennymorgan Follow or send us a mes...
2022-12-1136 min
The Events CastIt's our Anniversary: 1 Year of The Events CastThis is a special episode, it is our 1 year anniversary! In this episode I share with you my personal story and why I started this podcast. We also take a little look at how the podcast has grown in the past year with a throwback to some of the past episodes and a look into the future of this show. If you enjoy this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/1-year-anniversary Follo...
2022-12-0418 min
The Events CastUsing Influencer Marketing to Amplify Event Reach and Increase Event Brand Awareness with Rachel StephanIn this episode, we talk with Rachel Stephan, snöballer-in-chief @ snöballevent marketing, about what influencer marketing actually is and how we can use it to amplify our event reach and increase our events’ brand awareness. We talk about the benefits of using influencer marketing, how we can find influencers, what to expect from influences, and how we can plan and execute successful influencer marketing campaigns If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/rachelst...
2022-11-2734 min
The Events CastFour Signs it's Time to get a New Website for your EventIn this episode, we talk about four signs that will help you identify when it is time to get a new website for your events. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/new-website-for-your-event Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/
2022-11-2020 min
The Events CastFinding New Exhibition Revenue Opportunities with Stephan MurtaghWhether you are running a virtual or in-person event, there are many possible revenue streams available throughout your event stages (pre, during and post-event). And, if the goal of your event is to earn a profit, you probably want to make more money from your event. In today’s episode, we are talking with The Exhibition Guy, Stephan Murtagh about how to find new revenue opportunities for our exhibitions and how to make sure we are maximising the profit from all the streams. If you enjoyed this episode, leave us a 5-star review and share the e...
2022-11-1334 min
The Events CastWhy Use Podcasts to Grow your Events?Events are changing, and so are how we market them. Taking advantage of the new marketing channels allows you to reach a wider audience and stand out from your competitors. In this episode, we are going to be talking about why podcasts are a great marketing channel to promote events and what different types of podcasts you could create for your events. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/why-use-podcasts-grow-events
2022-11-0614 min
The Events CastProducing a TV Style Digital Event to Generate Leads with Bas van de HaterdAfter 15 years of organising events, Covid forced Bas van de Haterd to re-consider how he ran events and he came up with a format not seen anywhere else, a digital event recorded in a tv studio, with a film crew producing high-end videos with the purpose of generating a high volume of leads for its sponsors. In this episode, we are talking with Bas van de Haterd about this unique event. We will be talking about the format of this event, where the idea came from and the logistics behind running an event like this. Bas will als...
2022-10-3032 min
2022-10-2313 min
The Events CastHow to Harness the Power of Paid Advertising to Help Grow your Events with Nicola Shaw
2022-10-1635 min
2022-10-0913 min
The Events CastHow to Leverage Event Data to Maximize Opportunities Pre, During, and Post-Event with Jonathan Kazarian
2022-10-0232 min
2022-09-2516 min
The Events CastIntegrating Motherhood and Career as an Event Marketer with Kathryn FranksonBalancing life as a working mum can be challenging, especially when the job requires you to work long and out-of-hours, travel and attend your own and clients’ events, stay late for after-event drinks, be responsive at the drop of a hat to client demands and needs... In this episode, we are talking with Kathryn Frankson, Director of Marketing @ Money 20/20 about how integrating motherhood and a career as an event professional can be possible. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find...
2022-09-1840 min
The Events CastIdentifying your Target Audience and Creating Event PersonasIdentifying and defining your target audience (event persona/s) is one of the most crutial steps to carry out at the beginning of the planning and marketing of any event. If you don’t know who your event is for, how are you going to build a unique experience for them, and how are you going to market your event successfully to ensure it sells out? In this episode, we talk about how to identify your target audience and create event personas with my easy 2-step exercise. If you enjoyed this episode, leave us...
2022-09-1116 min
The Events CastClosing the Event Value Gap with Florian KühneEvent Teams lose a ton of ROI because they don’t fill the time between their events with value for their audience. This term is known as Event Value Gap and it is a new term that has appeared with the popularity of virtual events and the shift in how people attend events. In this episode, we talk with Florian Kühne, CEO & Founder of Sweap about what the Event Value Gap is, where it comes from, and how we can close it to provide more value to our audience. If you enjoyed this episode, leav...
2022-09-0430 min
The Events CastThe Must Questions to Include in your Event FAQWe have been talking a lot lately about the importance of including an FAQ (frequently asked questions) on your event website, and a lot of people have been asking me what questions they should include in their FAQ. So in this episode, we are talking about how to create an FAQ and what questions it should include. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/event-faq Follow or send us a mes...
2022-07-2414 min
Trade Show University for Virtual & Live Events158 - Building an Event Website that Converts Ticket Sales - with Francesca BalitA Trade Show or Event website needs to be way more than a static website if you want to get more Ticket Sales and Registrations. Today we are discussing specific tips, tools and pages to add to your website to max out your registrations and engagement!Francesca is the Co-Founder & Event Web Specialist at Bbr Web Design & Management and the Podcast Host of The Events Cast. Francesca helps event professionals build and improve their event websites to better market their events and sell more tickets.We discuss:Features every event website needsCommon event web...
2022-07-1837 min
The Events CastHow to Create Better Networking Opportunities at your Events with Matthijs OttoIn this episode, we talk with Matthijs Otto, Founder @ NetworkTables about the importance of designing our events with networking in mind. We talk about the value of networking, ways in which we can promote networking at our events and the main mistakes people make when networking. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/matthijsotto Follow or send us a message On Instagram: www.instagram.com/th...
2022-07-1731 minThe Events CastHow to Create a Frictionless Attendee Journey for our EventsIt's important to understand each step of the attendee journey with our events to not only improve the experience they have with our events, but also to reduce the drop off at our events and improve the overall success of our events. In this episode, we talk about how to build a frictionless attendee journey and some of the top questions I received from you at a recent session I ran on this topic. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or fri...
2022-07-1018 min
The Events CastTalking to your Audience with Empathy to Increase Conversion, Loyalty and Advocacy at your Events with Naomi Clare CrellinIn this episode, we talk with Naomi Clare Crellin, Founder & CEO of Storycraft Lab about how we can understand our audience at a deeper level and talk to them with empathy to increase the conversion, loyalty and advocacy at our events. We talk about the importance of talking to our audience with empathy, how we can communicate with empathy and how personalisation can make our events more inclusive and improve our event engagement If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
2022-07-0336 min
The Events CastHow to Increase your Event Attendee RetentionAcquiring new customers is way more complicated than convincing your current customers to buy from you again. And sometimes, attendees simply don’t come back because you did not give them enough importance. The key to getting your attendees to return year after year is as simple as delivering an exceptional event experience. In this episode, we are going to be talking about how to increase your attendee retention to boost your events. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend ...
2022-06-2614 min
The Events CastHow to Write Copy to Better Market your Events and Sell More Tickets with Crystal Adair-Benning
2022-06-1944 min
The Bullet List ShowVirtual Events & Accessibility, With Stas Zaslavsky Of Vii EventsIn Episode 22, we talked with Laura Jelinek and Francesca Rodriguez Balit about accessibility for venues and websites. In this episode, we continue to explore accessibility but this time we take a look at virtual events. Helping us to examine this important topic is returning guest Stas Zaslavsky of Vii Events.
The points discussed include,
supporting the attendee's experience
going beyond what your platform already includes
testing that you are meeting the needs of all attendee's
One very interesting item that is brought up during our conversation, is how the law in Israel forces companies to e...
2022-06-1335 min
The Events CastThe Biggest Mistakes I See on Event WebsitesA well built website will not only help you sell more tickets for your event, but it can also help you attract more sponsors, get your audience excited about your event and it can land you tons of more opportunities. In this episode, I share with you some of the biggest mistakes I see on most event websites and how to avoid and fix them. If you enjoyed this episode, leave us a 5 star review and share the episode with a colleague or friend Find out more at www.theeventscast.com/event-website-mistakes ...
2022-06-1219 min
The Events CastHow to Maximise your Exhibitor ROI at your Trade Shows with Jim CermakEnsuring that your exhibitors get the largest ROI (return on investment) possible is as important as your attendees having an enjoyable experience. Because if they don’t see a good return on investment, they won’t be back. In this episode, we are talking with Jim Cermack, Trade Show Coach, marketer, exhibition trainer and fellow podcaster of The Trade Show University Podcast, about how we can maximise our exhibitors' ROI before, during and after our events. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend.
2022-06-0535 min
The Events CastHow to Gather Social Proof if it is your First EventSocial proof is a key feature of your event’s marketing message to gain the attention of your audience, increase ticket sales and deliver better results. But how do you get social proof for an event that you have never run before? In this episode, I share some of my favourite ideas to get social proof for your upcoming events and I have also gathered them in this post. If you enjoyed this episode, leave us a 5 star review and share the episode with a colleague or friend Find out...
2022-05-2915 min
The Events CastHow to Create a Successful Marketing Strategy for your Next Event with Kate DisleyCreating successful events requires more than just having events that resonate with our attendees. No matter how well you’ve planned and organised our events are, it will be doomed as a failure if you can’t secure enough attendees to visit the event. You need a well rounded marketing plan with successful campaigns and strategies that will resonate with your audience to promote your events, reach a wider audience and sell out. In this episode of The Events Cast, we are joined by Kate Disley, CEO & Founder of TEMBO, and an experienced event marketing speci...
2022-05-2235 min
The Bullet List ShowThe Importance Of Accessibility For Events, Venues & WebsitesAs an event planner, are you doing enough to evaluate potential venues for accessibility? Do you test your event website to ensure that it meets the requirements for those with impairments? Just how inclusive is your event?
Joining us to discuss these questions and how the event industry is dealing with accessibility, are Laura Jelinek and returning guest, Francesca Rodriguez Balit. We explore the issues facing event planners, venues and website designers.
This is the first in a series of episodes that will look deeper in to accessibility.
2022-05-2047 min
The Events CastHacks to improve your email marketing to increase event ticket salesEmail marketing is the online marketing strategy that delivers the highest ROI for event marketing. But most people's inboxes are crowded nowadays. So it can sometimes be tricky to gain the attraction and your audience via email. In this episode, we talk about 9 hacks that will help you boost your email marketing and sell more tickets for your upcoming events. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at theeventscast.com/improve-your-email-marketing-to-increase-ticket-sales ...
2022-05-1512 min
The Events Cast#18: The Environmental Benefits of Event Technology with Lawrence GillwardIn this episode, we will be discussing how event technology can help make our events more sustainable with Lawrence Gillward, Director @ All In The Loop. We talk about the main areas of our events we should be looking to improve, the impact they currently have on the environment and how we can reduce their impact and continue to run successful events. We will be discussing how event technology can help us reduce our impact, and what type of technology we can bring into our live events. If you enjoyed this episode, le...
2022-05-0830 min
The Events Cast5 marketing ideas to sell more event ticketsHaving a solid marketing plan for your events is crucial to ensure your event sells out. But it can be tricky to come up with creative ideas to boost your marketing and sell more tickets. In this episode, I share with you 5 of my favourite marketing ideas to sell more event tickets. I have used all these strategies and can ensure you they deliver excellent results so try them out and let me know how they go for you. If you enjoyed this episode, leave us a 5-star review and share the episode with a...
2022-05-0112 min
The Events CastTaking the stress out of event planning with Mera SzendroEvent planning has been on the list of the top 10 most stressful jobs in the world almost every year for the last decade or so. Event management is undoubtedly a high-pressure job, with unrealistic expectations, tight deadlines, physical demands, lack of control and constant interruptions, but there are many ways we can work more efficiently and plan and arrange our days to relieve the stress in event planning and become more efficient when planning our events. In this episode, we will be talking with Mera Szendro, Digital & In-person Events Manager about how we can reduce the stress...
2022-04-2430 min
The Events Cast5 ways to generate leads for your upcoming eventsEmail marketing is not the only way to promote your events online, but it continues to be the single most successful digital marketing strategy. So having an ongoing lead generation plan is very important for your event business so that you can generate leads all year round and nurture your new email subscribers so that when you have an event to promote to them, they know, like and trust you and are ready to attend your events. But generating leads and building an email list is not easy, especially if you are starting out. In...
2022-04-1712 min
The Events CastHow to reduce No-Shows at Free Events with Zoe PerkinsFREE events attract a much larger number of registrations to your events and invites anyone available to attend. But when someone hasn’t laid out cash for their ticket, their commitment is low and they are less likely to show up to your event. This can make it pretty difficult to plan an event when you don’t know how many people may show up on the day of your event. In this episode, we will be talking with Zoe Perkins @ Vodka on Toast about the pros and cons of free vs. paid events and how we can...
2022-04-1033 min
The Events CastHow to improve your event website to sell more tickets for your eventsAn event website plays a key role in the marketing of your event to attract more visitors, sell more tickets and gain more revenue for your event. It will be where your attendees will come to find information about your event, the line-up, the agenda, and most likely, to register for your event. But creating a successful website for your events is no easy task. And there are a lot of crucial components to take into consideration when building a website that will deliver results and ensure the success of your event. In the latest...
2022-04-0321 min
The Events CastHow ‘unconferences’ can amplify your attendees’ creativity and unleash innovative ideas with Bill BoormanAn unconference is a powerful way to facilitate connections and engagement between participants and to enhance our attendees’ ability to turn ideas into assets. By providing an unstructured, high-energy environment in which ideas can run and grow freely, we can amplify ideas, creativity and innovation. In this episode, we talk about the concept of an Unconference event and how to bring together participants from all kinds of backgrounds with a shared interest. To discuss this topic, we’ve brought onto the show the one and only Bill Boorman, founder of #trulondon. If you enjoyed this episode, leave us a...
2022-03-2736 min
The Bullet List ShowGetting Event & Association Websites Done Right With Guest Francesca Rodriguez BalitIn this episode we talk about Event & Association Websites with Francesca Rodriguez Balit of BBR Web Management. Francesca's company is a personal web management boutique for event organisers. We discuss websites, social media and some of the mistakes that can spoil a visitors experience.
Topics in this episode include...
Website design and redesign mistakes on event & association websites
Deciding between a stand alone site or one that is integrated in an existing website
Which features should a website have when it comes to marketing an event or association website?
Is there a social media platform that's...
2022-03-251h 05
The Events CastHow to make virtual events engaging and interactive with Steven BurchardIn this episode, we are talking with Steven Burchard about how we can create a virtual programme for our conferences, meetups, networking events… that are interactive, engaging and entertaining for all our attendees. Steven shares with us some top tips and strategies to make our virtual events more interactive and engaging, and how to design virtual programmes that deliver unique experiences to our audience. We also discuss the main reasons why virtual events fail, we discuss pre-recorded vs. live conferences and the potential of Clubhouse for event organisers. If you enjoyed this episode, leave us a 5...
2022-03-1340 min
The Events CastHow to turn your speakers into event advocates with Hung LeeEvent speakers can play an active role in your marketing strategy to help gain more attendees and a wider reach. Converting your speakers into event advocates can help you get out your content to more people, increase reach and revenue, amplify your credibility and help promote your message. This episode is a perspective from the other side. We talk with the one and only Hung Lee, a worldwide industry speaker and host. In this episode, we explore how event marketers can turn speakers into advocates for their events, how we can better promote our speakers at our events, how...
2022-02-2746 min
The Events CastHow to improve our attendee journey to maximise our event attendance, improve our attendee experience and reduce drop off with Stas ZaslavskyIn this episode, we will be talking with Stas Zaslavsky, CEO @ Vii-Events about how we can incorporate marketing automation to our attendee joruney to improve the experience, maximise our event attendance and deliver a truly successful event. We will be talking about what the attendee journey is, why it is important for our events and how we can start building one. We will also be discussing how marketing automation can help us improve our attendees’ journey, what tools we can use and what a successful journey may look like. Stas shares with us some actional takeaways we can st...
2022-02-1339 min
The Events CastHow podcast-style sessions can improve your attendee engagement with Rae MalchamAs many of us are looking for new ways to deliver content to our audiences in an engaging way, podcast-style sessions should definitely be on our list to consider. In this episode, Rae will be sharing with us her thoughts on podcast-style sessions, why we should be considering audio content for our future events, what are the benefits in podcast-style sessions, how podcast-style sessions can improve the engagement with our attendees, and how we can train our speakers to deliver audio-only sessions. Find out more at www.theeventscast.com/rae Planning your events' marketing? Download...
2022-01-3042 minThe Events CastHow to build a strong brand that delivers a unique experience to your attendees: RecFest’s story with Jamie Leonard In this episode, we will be talking with Jamie Leonard, Founder of The Recruitment Events Co, a true expert in creating extraordinary brands for all their events and delivering unrivalled experiences to their audience.
2022-01-1633 min
The Events CastHow to make our events more sustainable and reduce our environmental impact as an industry with Duncan Reid There is no doubt that the events industry has had a large environmental impact over the years. From booking international travel to printing bundles of schedules and give-away bags, but sustainability is often not top of mind when organising an event. As event professionals, we have a large responsibility to make meaningful changes to our events to reduce our impact as an industry. In this episode, we will be talking with Duncan Reid, CEO & Founder at Reset Connect and ecologically & environmentally expert about how we can make our events more sustainable. Find out more at...
2022-01-0237 min
2021-12-1936 min
The Events CastFrom an event-led business to a community-led business: How Mind the Product not only survived but thrived during the pandemic with James MayesIn this episode, we talk with James Mayes, CEO @ Mind the Product (the world's largest product community with meetups, trainings, and conferences all around the world) about how they have transformed from an event business to a community/membership-led business that has allowed them to not only survive during the pandemic but thrive as a business. We discuss how they came up with this idea, how they executed it in such a short timeframe and how it has turned out for them. We also talk about how to build a strong and engaging community with your audience, how to deliver...
2021-12-1228 min
The Events CastThe positive impact Covid has had on Charity and Fundraising Events with Rebecca Elcome In this episode, we will be exploring the positive impact Covid has had on Charity and Fundraising Events with Rebecca Elcome, Founder & Director Of Events @ Coveted Events. We’ll be discussing the new opportunities that have arisen from virtual and hybrid events, such as growing a global audience, raising more money and the ability to connect people from anywhere in the world at a single event. We’ll be hearing some inspiring stories on how fundraisers from across the globe have had to think outside of the box and reinvent their events to find new ways to put on a gr...
2021-12-0339 min
The Events CastOne event, two experiences: How to create a successful hybrid event that is engaging for all your participants with Mike Edwards & Jack Webb In this episode, we are talking with two experts in all things virtual and hybrid events: Mike Edwards & Jack Webb @ Eventspace Productions about the important aspects to consider when running a successful hybrid event and how to create a unique experience for all our event participants. We discuss when to choose to run a hybrid event versus a live or virtual event and most importantly, what our new audiences’ journey looks like, and how do we build an event that is engaging for both participants and delivers a unique experience for all our participants. Find out more at ww...
2021-12-0351 min
The Events CastImportance of high-quality photography at events with Susannah Fields As organisers, we spend months, even years planning the perfect event and making sure everything is ready for the special day. But many times, we forgot about the power of a post-event strategy to continue engaging with our audience. There is no doubt that good event photography is something that lives on well past our event, extending the experience, and giving the attendees the opportunity to reflect and look back to the event, while also showing others what they missed. In this episode, we talk with Susannah Fields, a photographer with over 15 years of experience in event...
2021-12-0331 min
The Events CastIntroduction to The Events Cast - A show to inspire corporate event professionals Welcome to The Events Cast, a community of energetic event professionals sharing stories, experiences and inspiration to help you unleash your creative powers. This is a show for corporate event professionals who need a little inspiration to level up their marketing strategies to sell more tickets, gain more sponsorships and create a community with their audience that returns year after year. This is a short episode to introduce the show. Find out more at www.theeventscast.com
2021-11-2404 min