Shows
The Flower PodcastWeekly Blooms, Steady Profits, with Franceska McCaughan, The Hotel Florist®In this episode of The Flower Podcast, host Scott Shepherd sits down with Franceska McCaughan, The Hotel Florist, to explore how florists can grow their businesses with weekly floral accounts. Franceska shares her journey from experimenting with flower bars to building a thriving business serving hotels, restaurants, and professional spaces. She explains why embracing trial and error, thinking profit-first, and creating memorable client experiences can transform your floral business. You’ll learn: -How weekly accounts can create reliable, recurring income
-Why embracing “no” as “not right now” can open new opportunities
-The importanc...2025-08-071h 03
The Hotel FloristHow Luxury Retail Can Be Annual Income AND What You Need to KnowIn this episode, we're diving into the world of luxury retail and how it can become a consistent, annual income stream for your floral business. I'll share why many luxury brands don't operate with contracts, how I managed to secure a year's worth of income from one, and the strategies I used to handle the complexities of working with brands that have varying budgets for different events. We'll also explore the crucial role of clear communication, especially when navigating last-minute changes, to ensure that your relationships with these high-end clients thrive. 0:30 Why most retail luxury br...2024-11-0705 minThe Hotel FloristIs Pitching to High End Retailers the Same as Hotels?In this episode, we're exploring the unique dynamics of pitching to high-end retailers versus hotels—two worlds that, while similar, require different approaches. I'll share insights on how luxury brands like Tiffany & Co. structure their floral event contracts and why building strong relationships is key to breaking into this exclusive space. Plus, I’ll reveal how my experience as a hotel florist helped me make connections with prestigious retailers, ultimately leading to opportunities with brands like Tiffany & Co. and Chanel. If you're looking to expand your floral business into high-end retail, this episode is packed with valuable strategies and pers...2024-10-3111 minThe Hotel FloristHow Core Beliefs Impact ConfidenceWelcome to today’s episode, where we're diving into the powerful connection between core beliefs and confidence. As a hotel florist, I've learned that it's not just about mindset—it's about understanding the deep-seated beliefs that shape how we see ourselves and our work. We’ll explore why some things feel harder than they really are and how this often relates to what’s new rather than what’s impossible. I’ll share my journey of letting go of outdated beliefs that were holding me back and how embracing new challenges has brought me to where I am today. Plus, I'll d...2024-10-2913 minThe Hotel FloristHow I Navigated Landing My First Hotel AccountHey flower friends! Welcome to today’s episode. As a hotel florist, I know firsthand the challenges of breaking into this niche. I'll share where I was in life when I first started working with hotels and why sending emails might not always be the best strategy to get your foot in the door. If you don't have direct experience, don't worry—I'll show you how to highlight the skills you do have. It's crucial to keep control of the narrative when talking with the decision-maker, and I'll explain why. I'll also talk about how I handled a hotel’s requ...2024-10-2412 minThe Hotel FloristIf You Feel Like You’re in Survival Mode and Just Trying to Keep “Status Quo”Hey flower friends! As a hotel florist, I've been there, feeling stuck in survival mode and just trying to maintain the status quo. Today, we'll explore what's really keeping us at that level and how we can break free. I'll share my personal experience of what survival mode looked like for me and the steps I took to break out of it. We'll discuss the importance of releasing parts of ourselves that our business no longer needs and finding new ways to thrive. Sometimes, what we think is survival mode is actually something else entirely, and we'll dive into...2024-10-2211 minThe Hotel FloristHow to Push Away Self-Doubt and Keep Moving ForwardHey flower friends! Welcome to today's episode, "How to Push Away Self-Doubt and Keep Moving Forward." As a hotel florist, I've faced my fair share of challenges, and I'm here to share what I've learned along the way. We'll start by understanding that entrepreneurship is a journey, not a destination. I'll help you catch that pesky inner critic and challenge those negative thoughts. Plus, I'll give you a tangible way to apply these lessons for your success. Remember, you get to decide which direction you want to go. And finally, we'll explore how keeping the bigger mission in mind...2024-10-1712 minThe Hotel FloristBuilding Your Portfolio, Costing Out Designs: What it Takes to do an Actual Hotel InstallationIn today’s episode, I'm excited to share my journey from the corporate world to becoming an entrepreneur. I'll talk about ways you can build a portfolio before ever landing a hotel contract and what you should be doing for business development and inspiration. We'll also cover exercises on how to cost out designs and how my process for hotel installations has evolved over time. If you are looking for inspiration and practical tips to get started as a hotel florist, this episode is for you! 1:00 My evolution from corporate to entrepreneurship ...2024-10-1513 minThe Hotel FloristOvercoming Boredom and Lack of Inspiration When Designing WeeklyWelcome to today's episode, where we dive into creative strategies for overcoming those pesky moments of boredom and inspiration blocks that can hit when designing weekly. If you’ve ever felt overwhelmed by the pressure to constantly come up with fresh ideas, or if you’ve struggled to keep your designs exciting, this episode is for you! I’ll share practical tips on making your floral work enjoyable, creating a structured approach, and finding inspiration in unexpected places. Whether you're a seasoned pro or just starting out, join me as we explore how to keep your creativity flowing and your d...2024-10-1013 minThe Hotel FloristWhen You Don’t Want to Invest in Flowers Simply to PostHey flower friends! Welcome to today’s episode, where we’ll start by exploring why feeling the need to always be busy reflects our self-worth and how our passion drives us to excel. I’ll share ideas on what to post when you don’t have flowers in your shop and discuss letting go of the shame and guilt when investing in our business doesn't yield immediate returns. Finally, we’ll focus on the importance of mindset and planting seeds for the future to build a lasting legacy. Let’s dive in and find ways to keep our floral businesses t...2024-10-0810 minThe Hotel FloristWho to Speak to on Social Media and How to Show the BTS Before You Have a Hotel AccountHey flower friends! Welcome to today’s episode, "Who to Speak to on Social Media and How to Show the BTS Before You Have a Hotel Account." We’ll start by discussing who you’re really talking to on Instagram and how to build authority in your city and niche. Next, we'll dive into why focusing on an in-person relationship with General Managers is so important. I’ll share the type of content you should be posting on your Instagram to catch the right eyes and how to use the tools at your fingertips right now to position yourself as an au...2024-10-0309 minThe Hotel FloristHow To Do Something You Have No Clue AboutHey everyone! Welcome to today's episode, "How To Do Something You Have No Clue About." I'll start by sharing my own experience of being asked to do something completely outside my expertise and how I managed it for my clients. We'll talk about how I gathered the necessary information to create a detailed proposal and the conclusions and solutions I came up with for tasks beyond my scope of knowledge. I'll explain why being transparent about your process and setting expectations upfront is crucial for building successful teams. Finally, I'll discuss how bringing in a knowledgeable team member benefited...2024-10-0110 minThe Hotel FloristProstitute Energy vs. Lover EnergyHey everyone! Welcome to today's episode, "Prostitute Energy vs. Lover Energy." We're diving into some intriguing concepts today, starting with what exactly prostitute energy is and how it differs from lover energy. We'll help you understand which energy you’re operating in when pitching yourself to clients, and explore the shadow side versus the illuminated side, and how these show up in your business. Get ready for an insightful and transformative discussion that could change the way you approach your work! 1:15 What exactly is prostitute energy 2:10 What is lover energy 3:25 Understanding whi...2024-09-2607 minThe Hotel FloristHow to Speak to Hotels on Instagram When You’re Not A Hotel Florist, YetHey flower friends! Welcome to today’s episode, where we’ll kick things off with a strategy to grab a hotel’s attention online and I’ll also explain why hotels usually don’t work with wedding florists. We'll also talk about the importance of prioritizing consistent income while adding wedding and event income on top. Plus, I'll share some creative ideas for social media content that will make hotels take notice. Let’s dive in and get those hotels to notice your amazing floral work! 1:00 The strategy for getting a hotel’s attention online 3:26 Why hotels don...2024-09-2411 minThe Hotel FloristWhat is Brand Equity?Welcome to today's episode where we dive into what it means to build brand equity in your floral business. We start with the humble origins of my brand and how you can excel by leveraging what's already within your reach. We discuss the importance of aligning your actions with your business goals and why I focused on luxury clients to build brand equity. We’ll explore what you are building for the long term and the crucial role of contracts in your business. Finally, we'll define brand equity and explain its significance. Tune in for insights on creating lasting val...2024-09-1911 minThe Hotel FloristHow to Value Your Values When Working With New ClientsHi Flower Friends, in this episode, we explore the importance of valuing your values when working with new clients. We'll start by discussing why I believe kitchen gardens will be a hot trend in the floral industry. I'll share how I added value to a hotel while outsourcing work and why having a large team doesn't necessarily mean you're successful. I'll offer advice on getting clear about the scope of work and determining the budget to avoid working for free. Learn how to negotiate budgets with hotels and send proposals with options. Finally, discover why the most successful entrepreneurs...2024-09-1715 minThe Hotel FloristIf You Catch Yourself Saying “They Already Have a Florist…”In this episode, I share personal challenges faced in my business during 2022 and how I protect my peace during difficult transitions. I recount a valuable lesson learned from a conversation with a General Manager and emphasize the importance of building strong relationships for long-term success). I also discuss the unpredictability of contracts and why you should never assume a hotel is off-limits just because they already have a florist. Tune in to gain insights on navigating business challenges and seizing unexpected opportunities. 1:05 Challeges I faced in my business doing 2022 2:10 How I protect my p...2024-09-1208 minThe Hotel FloristIf You’re Worried About Needing a Team First - Listen to ThisIn this episode, we tackle the myth that you need a team before you can start pitching your services. Learn how you might be sabotaging yourself and your business and why it's crucial not to let fear dictate your actions. We discuss why the belief that you need a team first is actually counterproductive and why you should focus on landing clients first and worry about building your team later. Tune in for actionable insights to overcome these common entrepreneurial hurdles and start growing your business now. 0:30 How you are sabotaging yourself and business 2:10 Don’t...2024-09-1007 minThe Hotel FloristYou Have to Ask for the SaleWelcome to today's episode! If you're an entrepreneur ready to step up your game, this one's for you. We'll dive into why you can't play small anymore and what you have to lose—and gain—when you ask for the sale. We'll explore the crucial role of mindset, how your thoughts impact your feelings, actions, and ultimately, your results. Plus, we'll discuss why a "No" doesn't mean there aren't plenty of "Yeses" waiting for you. Let's boost your sales confidence together! 1:05 As an entrepreneur, you can’t play small anymore 2:15 What you ha...2024-09-0509 minThe Hotel FloristHow to Plan Your Designs for the HotelWelcome to today's episode where we are diving into the art of planning your designs specifically for hotels. We'll start by exploring how your relationship with a hotel differs from working on events. I'll share my creative design process for hotels and explain how your consistent income benefits wholesalers and flower farmers. We'll also talk about the importance of educating your clients on smart flower choices and what to do if the GM doesn’t like the flowers you installed. 0:30 Hotels rely on your expertise and trust your creative design process 1:05 My creative design pr...2024-09-0310 minThe Hotel FloristAllowing Yourself to Be Supported and How to Manage TeamsIn today’s episode, we will talk about how important it is to let yourself be supported and how to manage your team effectively. We'll talk about why having a team is essential if you want to grow beyond just yourself, and I'll share some tips on what to keep in mind when bringing new members on board. Plus, we'll cover what to do when things aren’t going smoothly and how to best support yourself and your business. 1:05 The concept of building a team is not a finish line you run through but a jour...2024-08-2907 minThe Hotel FloristDebunking the Myth That Being a Hotel Florist Increases SalesWelcome to today's episode where we debunk the myth that being a hotel florist automatically increases your sales. We'll explore the common misconceptions, set realistic expectations, and discuss the real factors that influence business growth. Plus, we'll dive into the importance of marketing and share alternative strategies to boost your sales. Grab your favorite drink, get comfy, and let's get into the truth about being a hotel florist! 1:15 Common misconception that securing a hotel florist position will lead to a significant boost in sales. 2:30 Understanding what being a hotel florist can really do for your...2024-08-2708 minThe Hotel FloristYou Get to Decide How Life Gets to be For YouIn this episode, we're diving into the powerful idea that you get to decide how life unfolds for you. We’ll explore how to prevent burnout by staying true to your values and reclaiming your power. I'll discuss the red flags that signal you're not walking in your power and share creative ways to offer services that align with your values. Plus, we'll talk about blazing your own trail, embracing fear, and confidently making decisions that shape the life and business you truly want. 0:30 How to prevent burnout in your business 2:05 The lie we...2024-08-2211 minThe Hotel FloristLooking for Stability but Lack Confidence? Here’s How to Tackle ThisWelcome to today's episode. If you're looking for stability but struggling with confidence, this one's for you. We'll start by talking about why stability isn’t something you achieve, but something you build. I'll explain how confidence and stability go hand in hand and share how staying committed, even in the smallest areas of my life, helped me gain confidence. We'll also dive into the innate beliefs that might be holding you back and end with a challenge designed to help you gain confidence. Let’s get ready to tackle this journey to stability and conf...2024-08-2010 minThe Hotel FloristHow to Transition From Holiday Cash Injections to Sustainable Flower Bars for EventsIn this episode, we're talking about transitioning from those holiday cash injections to creating sustainable flower bars for events. We'll start by discussing the differences and benefits of flower bars versus one-off deliveries. I'll share my specific sales strategy for pitching flower bars and where I find contacts to pitch holiday flower bars to. Plus, we'll cover how to manage a team to help with the flower bars. Get ready to turn those seasonal spikes into year-round success! 1:05 The differences and benefits of flower bars vs. one-off deliveries 2:50 My specific sales...2024-08-1510 minThe Hotel FloristFreelancers vs. EmployeesWelcome to today's episode! We'll be discussing the differences between freelancers and employees and what that means for your floral business. We'll start by explaining the distinction between a freelancer and a contracted employee. I'll share how I used freelancers in my own floral business and why hiring contracted employees can be so important. Plus, we'll discuss tips for negotiating rates with your contracted employees to ensure everyone is happy. 1:07 The difference between a freelancer and someone who is contracted as an employee 2:30 How I used freelancers in my floral business 4:10...2024-08-1307 minThe Hotel FloristWhat Does Being an “In-House” Florist Mean?In today's episode we're talking about what it means to be an "in-house" florist and how you can make it work for you. We'll start by explaining what it means to be an in-house florist or artist in residence. I'll share how I saved a hotel a lot of money by pitching myself as their in-house florist, and also how I initially failed at pitching this idea and what I did differently next time. Finally, we'll cover what to do if you're new to a hotel and they aren’t familiar with the concept of an in-house fl...2024-08-0809 minThe Hotel FloristWhat if You See That The Hotel Already Has a Florist?In today's episode, we're talking about what to do if you find out a hotel already has a florist. We'll start with some key questions you can ask to get the information you need. Then, I'll share what to do if they're happy with their current florist and don't want to work with you right now. We'll also discuss why their loyalty to their current florist is actually a good thing and how a "no" isn’t final—it's just a "not right now" and how you can plant seeds for the future. Tune in now...2024-08-0606 minThe Hotel FloristAnswering Top Questions on Insurance, Budgets, and Exclusivity RightsHi Flower Friends, welcome to today's episode. We're diving into some of the top questions I get about insurance, budgets, and exclusivity rights in the floral industry. We'll start by easing your worries about what kind of insurance you need. Then, I'll explain why General Managers know their floral budget and how the budgeting process works in a hotel. We'll discuss how hotel budgets can be adjusted to accommodate floral needs and cover certain situations where your exclusivity contract clause might not apply. 0:35 Why you don’t need to stress about what kind of...2024-08-0106 minThe Hotel FloristProposals That Convert Part 2 + 5 Clauses You Need in Your Hotel Floral ContractIn today's episode of The Hotel Florist Podcast we're continuing our deep dive into creating proposals that convert and adding in the five essential clauses you need in your hotel floral contract. We'll start by breaking down what goes into a proposal versus a contract. I'll share how I decide on weekly and monthly flower installations and what hotels really want to see in your proposal. We'll cover the importance of an exclusivity clause, protecting your designs, and ensuring you get credited to build your brand identity. Plus, I'll explain how to safeguard your business from cancellations...2024-07-3007 minThe Hotel FloristProposals That ConvertIn today's episode, where we're going to chat about crafting proposals that convert. I'll start by sharing the number one thing I've learned on my journey and from working with clients. We'll talk about what makes hotel proposals different from weddings and event proposals, and the type of proposal that converts a lot faster. I'll also cover what you should include in your proposal and why sometimes, less is more. :30 The number one thing that I have found on my journey and working with clients 1:30 What makes a hotel proposal very different from...2024-07-2507 minThe Hotel FloristHow to Close a Hotel and What to Prepare in Your ContractHey there flower friends, in today’s episode we're diving into the essentials of closing a hotel deal and what to prepare in your contract. We'll kick things off with a step-by-step overview of the hotel closing process. I'll share what can set you apart when pitching your floral services and how to get the decision-maker to do a walkthrough with you. We'll also discuss strategies for finding out the hotel's budget and what distinguishes a successful florist from an unsuccessful one. Get ready to dive in as we explore how to nail those hotel de...2024-07-2310 minThe Hotel FloristThe 3 Places You Should Be OnlineHey Flower Friends, in today's episode, we're going to explore the three key places you should be online to connect with hotel decision-makers. We'll start with where General Managers and Directors of Operations hang out online. I'll dive into what your LinkedIn profile communicates about your floral business and what you should share on it. We'll also discuss the number one thing that should be on your website and how to build up your online portfolio for hotels, even if you’ve never worked with one before. Finally, we'll uncover where sales and events teams are spending th...2024-07-1808 minThe Hotel FloristGM vs. Hotel Manager: What's the Difference?In today’s episode, we're diving into the world of hotel management and clearing up some common confusions. We'll start by breaking down the differences between a General Manager and a Hotel Manager, then explore the unique responsibilities of each role. We'll also discuss who’s really making the decisions behind the scenes and what you need to know before stepping into a hotel. Grab a notebook and pencil and let's dive into the ins and outs of hotel management! 0:44 Differences between a General Manager & a Hotel Manager 2:20 General Manager responsibilities 2024-07-1607 minThe Hotel FloristWhat Happens if the GM “Won’t See You”?In this short, but impactful episode, we're tackling a common challenge: what to do if the GM "won't see you." We'll start with what to say when they tell you the GM isn't available. I'll explain why doing your research is crucial when approaching a hotel for the first time and share tips on keeping your foot in the door. Plus, we'll discuss how practicing these techniques can build transferable skills for other areas of your floral business. Let’s turn those obstacles into opportunities together! 0:45 What to say when they tell you th...2024-07-1105 minThe Hotel FloristWhy I Don't Agree With Giving Away Free FlowersHey flower friends! Welcome to today's episode. We're tackling a hot topic: why I don’t agree with giving away free flowers. I'll share why giving things away for free doesn’t bring the exposure you might expect and how it affects your energy and mindset. I'll also dive into what I did in my business to gain real exposure without compromising my values. Remember, the only person who gets to decide your value is YOU. 1:00 Why giving things away for free will not get you the exposure you think it will 2:50 What you...2024-07-0907 min
Time to Pivot070: “SurThriving” After Trauma with Franceska McCaughanMy guest, Franceska Marie McCaughan, is a powerhouse in transforming female leaders into their million-dollar selves by tackling unresolved childhood trauma. Her story is one of resilience. At seven, she faced her mother’s gun, a moment that split her life into 'before' and 'after.' Her childhood was a survival thriller: running water was a luxury, and an empty fridge was the norm. She was often told to move on from the past, but she realized that what we try to outrun is what we need to process. Franceska’s mission is to help others...2024-07-0845 min
LifePro Podcast - The Manual to Life by Omid TorkianHow to Beat Burnout - Franceska McCaughan - Lifepro PodcastDiscover the keys to overcoming burnout and transforming your life in this insightful podcast episode. Join us as we delve into actionable strategies to beat burnout and revamp your life's trajectory. We'll explore the crucial link between pursuing your passions, staying true to yourself, and preventing burnout. Learn why aligning with your purpose and doing what you love is not just fulfilling but also a powerful shield against burnout. Embrace self-love, authenticity, and the pursuit of your passions as the ultimate antidote to burnout. Tune in for practical advice and empowering insights to reclaim your life and thrive!
instagram...2023-12-0126 min
The Scrumptious Woman034 From Florist to Empowered Coach: Franceska McCaughan's Journey to 'Surthriving' ChallengesIn this episode, we're joined by Franceska McCaughan, an inspiring individual with a remarkable journey to share. From her experiences in the floral industry to her transformative trips to Africa, Franceska's story is a testament to the power of personal growth and resilience.Franceska opens up about her evolution from the floral world to becoming a successful coach. Her determination to support women in creating businesses during challenging times led her to unexpected paths. She delves into the importance of emotional intelligence and personal development in her journey. Franceska also touches on the impact of human design...2023-11-0341 min
F*ck Small TalkFranceska McCaughan: ”SurThriving” - From Surviving to ThrivingMariah interviews Franceska McCaughan, a successful empowerment & success coach, an author, and a trauma survivor. Both Franceska and Mariah dig deep in this conversation surrounding their childhoods, obsessive behaviors, and discontinuing communication with an unhealed parent.
Topics:
"What if we have the power to choose what we feel and believe?"
Codependency, childhood trauma, addiction
Franceska speaks on her childhood abuse and abandonment and the process of healing
Mariah discloses what her recovery and wellness habits look like today and why she doesn't claim "sobriety"
Follow Franceska:
IG: @franceska.mccaughan
Get a c...2023-08-261h 01
Amplified ImpactHow to get your human on board with your mission and what you are here to do in the world with the multi passionate serial entrepreneur Franceska MccaughanIn this episode, Amber interview Franceska Mccaughan on her journey as a serial entrepreneur.Franceska shares with us her many different businesses and how she chooses to embrace her gifts.She also explains her journey in what happened when her business shut down because of COVID, the healing journey it took her on because of childhood trauma, and what she went on to create because of it.About Franceska MccaughanI am an Empowerment Coach, Business Mentor & Writer who sheds light on surviving childhood trauma and creating the life that you...2023-08-2530 min
The Hotel FloristWhy My 301st Hotel Install Was My LastIt has been a very emotional few months for me, so this last episode is definitely going to be on the more personal side. There have been a lot of ups and downs in the last few months, from almost selling a business to the deal falling through last minute.To almost signing a client, to not signing a client last minute. And in these moments, you truly have to hold to your belief, trust the timing and know that everything is happening for you.As I always like to say, t...2023-01-2518 minThe Hotel FloristWhat is The Hotel Florist™ & How to Start Working with HotelsI’m excited about this week’s episode because it’s going to be very practical and a really nice review of how to get started working with hotels. If you are a seasoned hotel florist and have already worked with hotels, or we've already worked together, this episode might not be for you. But if you are someone that is sitting on the fence and have been thinking about working with hotels for a long time, and are like, “Okay, you know what? This is going to be the year…I’m going to pull...2023-01-1826 minThe Hotel FloristHow to Handle Rejection when Pitching to Hospitality Accounts I am really excited about today's episode because as you begin pitching and starting your journey as a hotel florist, you may find yourself coming across a lot of different challenging scenarios. What do you do if you don't hear back from anyone at all? What if the hotel you are reaching out to already as a florist? What if hotel after hotel declines your proposal saying they aren't interested — or worse, they run away with the idea you proposed to them and hire someone cheaper…ouch. We can talk about competition, but I think what we really n...2023-01-1126 minThe Hotel FloristLeaving a Full-Time Career for a Blooming BusinessI’m thrilled to interview in this episode, Kelly Carlson of Boone’s Blooms. Kelly went from a full-time sales career of 22 years to opening a floral studio out of her garage. In her first month as a full-time florist, she made 5 figures and her second month is on track for another 5 figures. I know there are a lot of you who listen to this podcast that have one foot in the floral world and one foot still in your corporate life, and you’re trying to figure out.. is this even worth it? Are the risks...2023-01-0426 minThe Hotel FloristWhy Mentorship is Key in Growing Your BusinessI’m so excited about this episode of The Hotel Florist™ podcast because I get to introduce to you my mentor, Angharad Sage. She has precipitated a massively successful online spiritual mentoring and digital product business founded upon deep intimacy, your soul's unique expression, and breaking the rules. Her favorite place to get to know each other & channel free content is Instagram, her handle is @angharadsage Here is what we discuss in this episode: 1:12 How important is private mentorship 4:00 Shifting our paradigms and beliefs about asking for help 7:20 How deep support change...2022-12-2832 minThe Hotel FloristThe Best Lessons I have Learned by Taking a RiskI have a bit of a confession, this week’s episode was going to be super “legit” about how to get your foot in the door when working with hotels, but I decided we are not going going to talk about that because there are more important things I want to share with you. This episode focuses on the best lessons I have learned by taking a risk and here are some of the things I am sharing with you: 3:10 You are your best return on investment 6:50 You have to go first in order t...2022-12-2145 min
The Hotel FloristOutgrown Fashion Expert turns Full Bloom AIR FloristA year and a half ago, Arlene transitioned from the fashion world to the floral world, and in the last six months, she’s gone from flower grower to Artist in Residence of a beautiful hotel in Spokane, Washington. In this episode, Arlene shares: 2:15 How she overcame her nerves and pitched herself to the new management of a hotel to be their Artist in Residence 8:02 How she transitioned from the fashion world to growing flowers and all the pivoting that happened in the past six months 13:05 Why she believes mentorship is so imp...2022-12-1430 min
The Hotel FloristFrom Designing in Luxury Yachts to Blooming a Floral BusinessI am so excited to introduce Rachelle Kruger of Faire Flowers Mallorca. She is an example of someone tapping into unique revenue streams as a floral designer onboard luxury yachts. If you are curious about ways to tap into different segments of the hospitality industry and create unique revenue streams within your floral business, then tune into this episode because Rachelle is sharing how she went from designing on luxury yachts to blooming a floral business. 3:05 How Rachelle went from working on luxury yachts to becoming a florist for those luxury yachts 8:20 Her best ad...2022-12-0735 min
The Hotel FloristFrom $75 Arrangements to $15k Holiday InstallI am excited to share this week’s episode of The Hotel Florist Podcast featuring Michelle Christensen of Lady Flora Designs. One year ago, Michelle went from struggling to sell 10 Thanksgiving arrangements for $75 to landing a holiday install for over $15k. Previously her highest install budget had been only $1700 – sound familiar? In this episode, Michelle shares with us the exact steps she took to build her confidence and a business that is aligned with her lifestyle. 1:42 How a bad business fallout caused Michelle to rethink and restructure her business 3:31 How applying principles from this...2022-11-3028 min
The Hotel FloristLessons I Learned from Taking a PauseAfter recording what I thought was the last episode of The Hotel Florist Podcast in September of last year, I'm excited to announce that The Hotel Florist Podcast is back for another inspiring season! This first episode is about the 10 lessons I learned while taking a pause. It's going to be vulnerable, healing, and full of excitement, love, and gratitude for being able to be here with you Use Code THF10 for 10% off the How to Pitch & Execute a Holiday Flower Bar program. https://www.thehotelflorist.co/offers/hjuB46Xg ...2022-11-2346 min
Think Courageously with Deb Cummins StellatoBecoming the Millionaire Goddess with Franceska McCaughanFranceska McCaughan built a powerful brand as the Hotel Florist. In 2020, like many of us, she faced having to redefine success. During that process, she learned how to decondition her worthiness around money.In this episode of the Think Courageously Podcast, Franceska shares her story of personal transformation. We talk about her pivot which she defines as working in alignment with what your soul wants to do versus who you were told to be. We explore other topics including:The concept of Human Design.Investing in oneself and how scary that journey ca...2022-07-2937 minThe Hotel FloristReal Talk and What's Next for The Hotel Florist™I'm so excited to share with you today this last episode of the hotel florist podcast. This episode has been the hardest episode to record and I have put off recording this episode for so long, but I believe it's also one of the last things I needed to do before I am no longer 100% fully immersed in the hotel florist. So I wanted to leave it as kind of like my closing statement in a way. This episode will answer a question that I received on Instagram, which was what is ne...2021-12-0146 minThe Hotel FloristWhat's Trending in Hospitality Floral Design with ThursdIn this episode, I am chatting with Arnold Wittkamp the founder of Thursd — a great start-up floriculture platform. At Thursd it is their mission to help people connect, from grower to end-consumer, and help them to decide what to watch, what to follow, and what to buy. 1:00 Journey of Thursd 5:07 84 ways a cut flower reaches a flower shop 12:30 The appreciation for flowers should match their price tag 15:12 Sustainability in the floral industry 24:20 One thing he wishes he knew when he first started his floral career Where you can...2021-11-2431 minThe Hotel FloristReal Talk: 5 Ways to Attract Hotel Clients on Social MediaWhile the general manager or hotel manager probably isn’t going to be stalking your Instagram feed, there’s a really good chance that the sales and PR team will be. So this episode is going to help you identify the 5 things you need to focus on to make sure your Instagram is set up to attract hotel clients to you 1:00 - Focusing on your brand, message, and content pillars 6:30 - What kinds of things NOT to post and why staying on brand is so important 8:50 - Take pictures of al...2021-11-1723 minThe Hotel FloristImportance of Budgeting for Hotel Partnerships with Financial Design Co.I am so excited to share with you this episode with my very own bookkeeper. Stephanie is the founder of financial design, which provides outsource bookkeeper, bookkeeping services, controller services, and operational support to growing businesses 1:14 What made Stephanie go into the bookkeeping business7:44 Finding the right bookkeeper for your business9:30 How Stephanie does business now with clients17:21 Setting goals to grow your business 19:30 What she wished she knew when she first started her business www.financialdesign.coIG: @financialdesigncoYT: Stephanie Ramirez - Financial Design ...2021-11-1026 minThe Hotel FloristHow I Manage My Business so I Can Travel FreelyI recently put out a poll on Instagram asking what is your number one question that you have, and this one came through: “How do you manage your business so you can travel freely?” I read that question and knew I had to record a podcast episode about this.In this episode I am going to be diving in — no frills, no fluff, talking all about how I manage my business so I can travel freely. 1:06 - Restructuring my floral business 10:20 - Hiring and building teams, what I look for 2021-11-0328 minThe Hotel FloristOutlook on the 2022 Wholesaler Industry with Yes Exclusive FlowersI am so excited about this week’s episode with two incredible women that are known as yes exclusive weddings and events, which is a boutique planning agency for events that are focusing on making unforgettable event memories for their customers that lasts a lifetime and specialize in destination weddings and events with offices in Germany, the UAE and South Africa. 4:07 How 2020 has changed the way they do business8:03 Destination events, professionals, trust, and sourcing flowers in Africa14:48 Logistics and infrastructure in Africa21:46 High professionalism in Africa25:15 Unprecedented events and order times32: 52 Ad...2021-10-2740 min
The Activator PodcastSoul Evolution & Business Expansion w/ Franceska McCaughanFranceska McCaughan is an international flower designer providing turnkey floral solutions for luxury hotels, including the JW Marriott, Fairmont Hotels & Resorts, Four Seasons, Hilton Hotels, and more. She is also an online course creator, helping florists create consistent $5k months w/ hotel partnerships so they don’t have to depend on unstable wedding & event income. As the artistic director behind The Hotel Florist, she has combined her sense of wanderlust with her love of slinging stems allowing her to live, work, and play in more than 47 countries and counting. Before the floral business, Franceska's diverse background spans over ten yea...2021-10-2141 minThe Hotel FloristWe're Going to Kenya to Smell the Roses with Wander AfricaIn May 2022 The Hotel Florist is going back to Kenya for a flower power safari experience and YOU are invited. I am so excited to share with you this episode I recorded with Jay Parmar of Wander Africa. Jay is the Owner and Founder of Wander Africa, a luxury safari company based in Black Mountain, North Carolina. Jay is also a third-generation Kenyan and a second-generation safari outfitter that specializes in curating and facilitating high-end adventures across Africa. 1:36 - Wander Safari’s Origin Story 5:41 - How 2020 changed a lo...2021-10-2054 min
The Hotel FloristLimiting Beliefs that are Keeping You SmallIf you’ve been listening to the podcast a while now, you know that this podcast is a mix of really helpful perspectives from industry leaders and disruptors — and I'm always trying to think of more tools that I can give you that can help you where you are at today in your business. Identifying your mindset and limiting beliefs is another tool in your toolkit to be very, very aware of — because believe me, our beliefs feel like facts I am going to dedicate this episode with the most love for you and where you're a...2021-10-1312 minThe Hotel FloristHow to Source Dried Florals with Best FrondsBest Fronds is an environmentally conscious dried-floral supplier specializing in palms sourced from Arizona & San Diego. Everything they do revolves around sustainability, design & transparency. We chat about sourcing sustainability for florists and supporting other small businesses in the process. 1:22 Becoming an industry disruptor 5:44 Sustainability in Business8:59 Sourcing dried florals13:00 What sparks inspiration 15:14 Best resource 19:45 The art of selling @shopbestfronds CONNECT WITH THE HOTEL FLORIST™️ www.thehotelflorist.com https://www.instagram.com/thehotelflorist/ *FREE MASTERCLASS FOR FLORISTS: How to...2021-10-0627 min
The Hotel FloristTime is Money - Calculating How Much Your Time is WorthIn this episode, we are talking all about how Time is Money. We are breaking it down with data exactly what your time is worth, so you can feel more comfortable outsourcing tasks that will free up your time and really help your business grow. 1:43 Time exercise 3:20 Crunching the numbers 4:30 What are you spending your time on 5:30 Focus on your income-producing tasks CONNECT WITH THE HOTEL FLORIST™️ www.thehotelflorist.com https://www.instagram.com/thehotelflorist/ *FREE MASTERCLASS FOR FLORISTS: H...2021-09-2908 min
The Hotel FloristI Watched Your Masterclass, Now What?“Hey Franceska, I watched your masterclass and I have a few questions…” In this episode, I am answering questions that I received from listeners who watched the masterclass and still wanted to know a little bit more. If this sounds like you, then keep listening. 1:00 What is a realistic timeline to finish the course? 1:20 Two roadmaps 3:45 How long is the course and how much should I invest on my business outside of the course? 6:30 What if I’m not a skilled and trained florist? Is the design section enough? JOIN...2021-09-2213 minThe Hotel FloristWhat you didn't Know about Branding as a Hotel Florist with Creme BrandsKathryn is a designer-meets-strategist specializing in capturing that “must-have” factor for your brand. We discuss how your brand is not just your website and logo, it’s really your visuals, voice, and reputation, and those 3 things work together. 1:45 Intro to branding 3:30 How to stand out online for potential clients11:14 Where to find inspiration and creativity for branding15:03 A timeless brand23:30 Getting to the next level26:31 Simple things to implement today @cremebrands CONNECT WITH THE HOTEL FLORIST™️ www.thehotelflorist.com https://www.instagram.com/thehote...2021-09-1533 min
The Hotel Florist5 Tips to Land Hotel Partnerships With Your Floral BusinessIn this episode, I am so excited to share with you my top 5 tips for landing hotel partnerships. These 5 tips I share will help you get started reaching out to hotels by answering your top questions when it comes to landing hotel partnerships. 1:20 Know who to reach out to 4:16 Find the right contact info 7:18 When to email and when to pick up the phone 9:42 Nurture the relationship 11:10 Use social media to attract hotels to you CONNECT WITH THE HOTEL FLORIST™️ www.thehotelflorist.com htt...2021-09-0815 min
The Hotel FloristAnswering the Top Questions I Get Asked!Today I am dedicating this entire episode to answering questions. Questions that I have received from YOU, questions and concerns I have received in the Facebook group and on Instagram, as well as questions on just working with hotels, proposals, contracts. So you will definitely want to tune into this episode — especially if you have questions! Here are some of the questions I answer in this episode: 0:33 How do you create strong offer or proposal?4:19 How do you break in and establish those relationships? 8:36 I’m worried about diversifying into t...2021-09-0119 min
The Hotel FloristMy (5) Must-Have Clauses to Include in Your Hotel ContractsIn this episode, I am sharing my 5 Must-Have Clauses to include in your hotel floral contracts. We all know we should have a contract when working with clients, but not a lot of us understand why it’s so important — especially when working with hotels, and how it protects us legally. 2:30 Exclusivity 4:30 Intellectual Property 7:00 Artistic Release 7:50 Cancellation, rescheduling, and no shows 9:40 Impossibility CONNECT WITH THE HOTEL FLORIST™️ www.thehotelflorist.com https://www.instagram.com/thehotelflorist/ *FREE MASTERCLASS FOR FLORIS...2021-08-2513 minThe Hotel FloristGetting Your Mindset in Check & Setting Boundaries with Amy of The Floral CoachWhether you are a new florist or 30-year season florist self-doubt can still creep up and threaten the success of your business. In this episode with Amy from the Floral coach, we chat about practical ways you can get your mindset back in check which is critical to real growth as a florist. 1:44 Journey of mindset12:45 How to get your mindset back in check18:30 Getting over victim mentality26:00 Aha moment that led to a huge mindset shift @thefloralcoach CONNECT WITH THE HOTEL FLORIST™️ www.thehotelflorist.com 2021-08-1843 minThe Hotel FloristReal Talk with Florally, The Hotel Florist of the Four Seasons Miami SurfsideLizmarie has been a hotel florist for 6 years. She focused on specializing in hotels because that is where there was a strong demand for high-quality service and they are dependable clients that always pay well. In her first 3 months, she landed a 15k holiday account, and in her first 6 months, landed a 96k account. 1:47 Getting started as a hotel florist 5:50 Hotels want to know where your focus is6:50 Creating brand equity13:41 Advice for getting started20:30 Deciding who you want to be29:22 How to get hotels business@florallydesign 2021-08-1140 minThe Hotel FloristHow to Support American Grown Floral Farmers and Why it Matters with The Floral SourceKelly Shore is the owner and lead designer of Petals by the Shore, a wedding and event floral design business. She founded the Floral Source to celebrate community, connection, and confidence in U.S. floral sourcing. She believes that the origin of flowers matters and regularly works alongside flower farmers in her community to bridge the gap 1:50 What inspired Kelly to source local 7:30 How to source flowers and support local12:45 How the floral source benefits the design community19:30 Best resources for connecting with farms22:50 Dropship wholesaler25:46 Stop promising specific blooms...2021-08-0427 min
The Hotel FloristMy Secret to Running a Profitable BusinessIn this episode, I am going to be sharing with you all my secret to running a profitable business. This episode centers around one piece of framework that I have implemented in my business(es) that has, in turn, allowed me to profitable year after year. 1:00 Being Profitable is the key to being sustainable 3:45 5 Business Bank Accounts 4:00 Income Account 4:40 Profit Account 5:45 Owners Comp 6:25 Taxes 7:20 OPEX 8:00 Money Allocation 14:11 What % Are You Going to Start Today CONNECT WITH THE HOTEL FLORIST™️ www.thehotelflorist.com https...2021-07-2818 min
The Hotel FloristWhat Does $149/month Give Me?In this episode, I am reading to you an email I received from someone interested in the course but wasn’t actually sure what $149 would get her. If you’re curious as to what your going to be paying for, what all it includes, and how it ensures your success as a hotel florist, then this episode is for you. 3:00 Why I created the Hotel Florist Profit Method 5:17 Bird's eye view & course schedule 5:40 Psychology back exercises 7:19 Landing hotel contracts 9:00 How to Design 10:04 Automate ***Since this episo...2021-07-2114 min
The Hotel FloristStudent Spotlight - Dimyena LucklowIn this episode I am talking with Dimyena, a student of HFPM an event florist turned hotel florist all about the hard lessons she learned starting out as a new hotel florist and the importance of protecting your assets. 1:30 Importance of Reoccurring Revenue 5:41 Skills learned from tough experiences 7:24 How she found the HFPM8:54 Biggest takeaways 10:30 The Ups & Downs 16:00 Lessons learned 19:02 Best advice for new florists 21:20 Importance of hotel lobby flowers 23:39 Design techniques CONNECT WITH THE HOTEL FLORIST™️ www.thehotelflorist.com https://www.i...2021-07-1430 min
The Hotel FloristSetting Your Sales GoalMorgan is an accountant and finance guru passionate about helping small business owners & digital nomads manage their money and lead them to the financial freedom that that brings. She has experience scaling businesses around the world from 4-digits to 6-digit figures a month. 2:04 How she started her financial journey 3:25 Financial advice for florists 6:23 Becoming profitable 10:17 Setting sales goals 14:42 Changing mindset around bookkeeping 17:40 master your finances 21:33 Transformation Master Your Finances Course CONNECT WITH THE HOTEL FLORIST™️ www.thehotelflorist.com 2021-07-0727 min
The Hotel FloristWhat You Don’t Know About Landing Hotel PartnershipsToday’s topic is one of my favorites and it’s all about what you do NOT know about landing hotel partnerships. We go over 4 things that you probably didn’t know when it comes to landing hotel partnerships and exactly how you can get started. 1:00 What you don’t know about landing hotel partnerships 1:59 What is the HFPM? 4:45 Why I started the HFPM 7:35 We are meant to do big things 11:30 Automating your business is possible 14:30 You can outsource your floral installs 15:30 There are many different types of...2021-06-3020 min
The Hotel FloristStudent Spotlight - Chelsea DavisToday I’m chatting with Chelsea, a student of the HFPM who after exploring some of the different avenues to take inside the flower industry, has found that her true calling combines her exceptional customer service expertise along with extensive floral knowledge into providing tailored solutions to local businesses to elevate the experience they provide their customers and guests. 1:40 Floral Journey 4:31 Biggest takeaways from HFPM7:07 Targeting your own community8:45 Pitch to hotels11:00 Wins!13:45 Sources of inspiration17:20 Best resources21:29 Importance of flowers for clients CONNECT WIT...2021-06-2327 min
The Hotel FloristHow to Successfully Pitch to Hotels the First TimeIn this episode, I am going over how to successfully pitch to hotels for the first time. This is one of my most asked questions as a lot of you are wondering exactly how to get started and how to get your foot in the door. This episode will break it down for you in 9 fail-proof steps. 1:06 - Research 2:38 - Visit5:29 - Inquire9:15 - Follow Up10:30 - Walkthrough12:18 - Proposal13:45 - Negotiations15:30 - Land (and celebrate)16:20 - Design for 12-36 months CONNECT WITH THE...2021-06-1621 min
The Hotel FloristHow to Navigate the Floral Supply Chain Crisis in 2021 with the CEO of Mayesh WholesaleIn this episode, I’m talking with Patrick Dahlson, the CEO of Mayesh Wholesale since 1985, a family-owned & operated wholesale florist company. We chat about the floral supply crisis and the impact of it as well as where this wholesale company sees the industry heading. 1:20 How has 2020 changed the way you do business in 2021 5:30 What advice would you give florists regarding their buying process 7:45 Something bothersome about the floral industry 10:24 Where the industry is heading 12:00 Advice for creating strong partnerships w/ a florist and their wholesale rep. 13:50 Social medi...2021-06-0921 min
The Hotel FloristWhat Working with Hotels Taught Me with Christi of the Floral Business AcademyChristi Lopez is a floral entrepreneur, who has learned that a healthy, thriving floral business doesn’t have to be time consuming or stressful. Over her 30+ years in the industry, she’s been a multiple 7-figure business owner, with experience in floral retail shops, floral event business and in-house hotel florals. 2:00 Where the industry is heading 4:26 What she wished she knew then 6:20 Show stopping lobby designs 10:19 What’s Bothersome in the floral industry 14:30 An inquisitive mind leads to massive creativity 18:50 How florists can succeed with hotel contracts 2021-06-0228 min
The Hotel FloristHow to Build Confidence When Working With HotelsIn this episode, I am talking all about how florists can build confidence when it comes to working with hotels. From building confidence on how to approach them to how to design for them, this episode will embolden you to be able to confidently approach hotels. 0:57 Know who to talk to 3:50 Determine where you can add value 5:30 Decide what is unique about you & why it matters 7:15 When I knew I wanted to be a floral designer 11:20 Get clear on your signature style 17:20 Refer to yourself as an e...2021-05-2620 min
THE CLEAN & DIRTY BUSINESS PODCASTS1:11 Mindset for a Better Normal with Franceska McCaughanIn this podcast episode, I am interviewing a very successful Entrepreneur Franceska McCaughan, she has founded multiple businesses in multiple niches, from successful flower business owner and business coach to online course creator and educator. She’s on the show today to talk about mindset and why it’s so important for all of us during this time. 2:20 Mindset shift behind pivoting 7:14 Your mind is a tool 12:00 Applying psychology backed exercises 14:49 Sustainable travel 19:35 Don’t make a long term decision based on a short-term circumstance 24:00 What are you dri...2021-05-2131 min
The Hotel FloristJon Cummins — Hotel OwnerToday I'm chatting with Jon Cummins, COO of Amerimar Enterprises, which is a real estate development, investment, and management firm, all about how can florists have an edge in the hotel floral industry from an ownership perspective. 1:20 Best advice for creating strong long-term partnerships between the hotel and florist 4:19 Why are flowers in the hotel lobby so important 7:00 How flowers create a connection and generate emotions 10:14 How do properties determine their floral budgets 14:00 Meeting hotels where they are at 16:04 An interesting thing about the floral industry ...2021-05-1920 min
The Hotel FloristKathryn Blanken - HFPM Student SpotlightToday I’m chatting with Kathryn Blanken, a student of the HFPM and florist who works with several hotels in the area to provide their residents and hotel guests with flowers upon arrival. She also offers workshops on floral arranging, wreaths, and terrariums. 1:30 How the Hotel Florist Profit Method changed the game for Kathryn 2:30 3 Biggest takeaways from the HFPM 4:00 Why are flowers in the hotel lobby so important 7:09 How Kathryn has grown as a florist 10:25 Goals for 2021 14:30 Advice for florists looking to get started with hotels...2021-05-1226 min
The Hotel FloristEmily Ellen Anderson - Business coach for Floral and Creative EntrepreneursIn this episode, I am chatting with Emily Ellen Anderson, a business coach for floral and creative entrepreneurs. She helps ambitious business owners transform their mind drama so they can build lives and businesses that are wildly satisfying (and profitable). 1:20 Emily’s Floral Journey 6:45 How she broke into the hospitality industry 11:00 What are florist’s current stumbling blocks when trying to win contracts 14:24 There is no right way 19:03 Something in the floral industry that bothers Emily. 24:00 New and exciting projects coming up www.curiouslola.com2021-05-0529 min
The Hotel FloristBeth O'Reilly - Educating Florists on the Wholesale SectorIn this episode, I’m talking with Beth O’Reilly, a floral artist with 25 years of experience and extensive knowledge in almost every aspect of the industry. From traveling abroad handling product development and design trends for a permanent botanical manufacturer in China, to working and owning a retail shop of her own for many years. Most recently, she honed her skills in the growing, procurement, and supply chain side while developing educational programs within the wholesale sector. You may have recently seen her on HBO’s Full Bloom as the last woman standing, which means 7 out of the...2021-04-2834 min
The Hotel FloristRyan O'Neil - Founder of CurateIn this episode, I’m chatting with Ryan O’Neil, a thought leader in the floral industry and who from his experiences created Curate, an event software platform that helps manage all the moving pieces. He has personally spoken with thousands of florists since starting Curate and is the lead contributor to The Business Of Events blog that shares all the details of how he and his wife started a floral shop and grew it into a lifestyle business. 1:10 The history of what inspired Curate was started 4:30 How does a Florist price for profit8:40 How impor...2021-04-2128 min
The Hotel FloristHow to Handle the Problem of CompetitionIn this episode, I am sharing a real-life scenario that happened to one of the students inside The Hotel Florist Profit Method. With the change of management one of her hotel contracts was put at risk of another florist in town who was a friend of the new hotel manager and has been eyeing this hotel floral contract for a while. Tune in to hear the advice I gave her about what she should do. CONNECT WITH THE HOTEL FLORIST™️ www.thehotelflorist.com https://www.instagram.com/thehotelflorist/ *FREE MASTERCL...2021-04-1408 min
The Hotel FloristSahid Nahim- Floral WholesalerToday I'm chatting with Sahid Nahim with New Bloom Solutions. He has 17 years of experience in the wholesale and distribution sectors of the floral industry. He is the founder of New Bloom Solutions a floral industry business solutions company- offering Website development, social media consulting and services, content creation, Business consulting, product procurement, and networking/collaboration service with expertise in the floral industry. 1:20 - The floral industry is far too segmented and this is a problem. 3:05 - Key questions that florists should be asking their wholesaler 6:05 - The hierarchy of wholesale and how it works 13:00 Where do you...2021-04-0728 min
The Hotel FloristMartin Ostermann, Hotel Development ExpertIn this episode I am chatting with Martin, who is a seasoned hotel development and finance executive, focused on international sustainable strategy and execution. With over 25 years of experience in the hospitality industry, Martin has worked with luxury hotel brands such as Four Seasons, Melia Hotels International, and most recently Corinthia Hotels. In his role as Chief Development Officer, Martin was responsible for overseeing brand growth strategy and establishing brand standards in key markets through new developments. 2:20 - Insider tips: What should florists keep in mind when working with hotels? 4:45 - How properties determine their...2021-03-3119 min
The Hotel FloristCristina Barragan - How Florists Can Streamline Their BusinessesIn this episode of The Hotel Florist Podcast, I am chatting with Cristina who is a floral designer, educator, mother of 2, and a huge advocate for business streamlining. She is the founder of FLEURSOCIETY; a community that empowers floral designers and creative entrepreneurs on how to build better businesses that are both profitable and sustainable. 1:45 Best business/floral advice for new florists or those wanting to become a florist 5:12 Best resources that have helped create a successful floral business. 10:15 Florists are not only selling a product, but also an experience. 11:30 New and ex...2021-03-2414 min
The Hotel FloristAce Berry, HBO Max "Full Bloom" Runner UPIn episode 7 of The Hotel Florist Podcast, I am interviewing Ace Berry, a Houston-based Floral Artist, and owner and creative director of Fulshear Floral Design. He began his Floral Journey in 2007 but most recently you would’ve seen Ace on HBOMax’s original series Full Bloom where he was a Finalist in the series. 3:05 Journey to starting a floral business 4:40The year of the pivot - how 2020 changed the way Ace did business. 7:47 - What is one thing about the floral industry that really bothers Ace? Education. 10:30 Where does his...2021-03-1729 min
The Hotel FloristJelle Vanderbrocke, Hotel General ManagerIn episode 6 of the Hotel Florist Podcast, I am chatting with Jelle Vanderbrocke the General Manager of the JW Downtown Houston. If you're looking to start creating partnerships with a hotel, Jelle is giving his best advice from a general manager's perspective on just how you can do that. Here's a look at what we talked about: 1:20 - A hotel general manager's best advice for creating a strong and long-term partnership between the hotel and the florist. 3:20 - Why hotel lobby flowers are so important 5:05 - One thing Jelle wished he kne...2021-03-1016 min
The Hotel FloristMistakes to Avoid Part 3: Depending on seasonal income to build a stable businessIn this third episode of a three-part series, we are talking about mistakes florists make, and a big one being: Depending on seasonal income to build a stable business. Tune in on your coffee break for this bite-size episode and learn what you shouldn't be doing when it comes to landing hotel floral contracts. To view the full shownotes: https://thehotelflorist.com/2021/11/29/seasonal-floral-income/ CONNECT WITH THE HOTEL FLORIST™️ www.thehotelflorist.com https://www.instagram.com/thehotelflorist/ *FREE MASTERCLASS FOR FLORISTS: How to Achieve Consist...2021-03-0308 min
Team FlowerHotel Flowers with Franceska McCaughanFranceska McCaughan is one of those go-to designers in the floral industry—specifically regarding designing for hotels and corporate brands. In this episode, she joins Kelly to talk about the details behind this avenue of the industry. You’ll hear why Franceska chose to begin serving this niche market and why you should consider it, too. She’s also chatting about how to get into the hotel market, how to gain clients, and tips on understanding brand standards. Franceska McCaughan is an international flower designer providing turnkey floral solutions for luxury brands, including the JW Marriott, Fairmo...2021-02-2543 min
The Hotel FloristMistakes to Avoid Part 2: Selling hotel floral designs the same way you sell event floral designsIn this second episode of a three-part series, we are going to be talking about mistakes florists make when reaching out to hotels, the second one being: Selling their hotel floral designs the same way they sell wedding & event floral designs. Tune in on your coffee break for this bite-size episode and learn what you shouldn't be doing when it comes to landing hotel floral contracts. www.thehotelflorist.com https://www.instagram.com/thehotelflorist/ To view full show notes: https://thehotelflorist.com/2021/11/22/hotel-florals/ *FREE MASTERCLASS FOR FLORISTS: How...2021-02-2404 min
The Hotel FloristMistakes to Avoid Part 1: Approaching EveryoneIn this first episode of a three-part series, we are going to be talking about mistakes florists make when reaching out to hotels, the first one being: Approaching everyone. Tune in on your coffee break for this bite-size episode and learn what you shouldn't be doing when it comes to approaching hotels. To view full show notes: https://thehotelflorist.com/2021/11/22/hotel-florals/ www.thehotelflorist.com https://www.instagram.com/thehotelflorist/ *FREE MASTERCLASS FOR FLORISTS: How to Achieve Consistent Income without Depending on Weddings https://webinarkit.net/web...2021-02-2405 min
The Hotel FloristHow Florists Can Provide Value to the Corporate Event SpaceIn today’s episode, I am interviewing Caryl Lyons of Roar Events, a company that has brought to life tons of events, from large high-tech conferences to exclusive and intimate gatherings. Caryl is an event specialist/guru who is here to answer this question: How can florists provide value to the corporate event space? This episode is perfect for florists who want to diversify and work in a different niche outside of the typical wedding and event flowers. [1:27] What kind of style best suits corporate events [6:50] Sources of inspiration for corporate flowers [9:45] Why...2021-02-1221 minThe Hotel FloristBecoming The Hotel FloristIn this Pilot episode of The Hotel Florist podcast, I am sharing my journey from starting as a wedding and event florist as an ex-pat in the United Arab Emirates, then moving back to the United States and opening up my second location which led to me deciding that being a wedding and event florist wasn’t in alignment with what I really wanted — consistent monthly income. [3:52] Snapshot of my business journey [5:20] Started my second location and decided I didn’t want to do weddings and events anymore [6:29] Landed my first hotel client WITHOU...2021-02-1013 min
Law Chat with GirijaHow To Design A Lifestyle You Love In The Business You Run with Franceska McCaughanFrom flowers to travel to hotels, our guest today is super passionate about various different careers and manages to slay each of them. Episode Introduction: In this episode of Law Chat With Girija, we are accompanied by a true business coach, with years of business experience under her belt, she now helps women go from corporate to self-employed in 90 days with her coaching program. Episode Summary: Franceska walks us through her entrepreneurial journey starting right from how she stumbled into being self-employed as well as every other hustle she’s ever take...2020-09-2443 min