Shows
Founders FutureFrom Silicon Valley to $3K/Month AI Savings: The SaaSMQL PlaybookIn this episode of Founders Future, with host Jae Encarnacion, we sit down with Franco Caporale, founder and CEO of SaaSMQL, who reveals how he’s revolutionizing demand generation for B2B SaaS companies through an unconventional yet wildly effective strategy: direct mail. Drawing from his Silicon Valley experience scaling startups like Openprise and InsideView, Franco shares how his agency combines old-school offline tactics (like targeted gift boxes) with cutting-edge ABM and multi-channel campaigns to cut through the digital noise. His secret? While competitors drown prospects in LinkedIn ads and emails, Franco’s team delivers tangible, memorable experiences—resulting in 80+...2025-06-2025 min
IL SALOTTO DI RID A TUTTA SALUTE16 09 24 IL SALOTTO DI RID A TUTTA SALUTEOspiti in studio il Prof. Franco Anglana, il Prof. Nicola Caporale.Ospite in collegamento telefonico il Prof. Nino Cartabellotta.2024-09-1839 min
Demand Generation Club PodcastCamille White-Stern - SplashIn this episode, Camille White-Stern, who leads experiential marketing at Splash explains Splash's mission to support enterprise organizations in unlocking event-led growth and simplifying the event marketing process. Camille emphasizes the importance of aligning event strategies with business goals and objectives, particularly in demand generation. She suggests starting with top-of-funnel webinars to engage new audiences and establish thought leadership. Camille also highlights the effectiveness of small, intimate, repeatable events like VIP dinners for building relationships and providing value to attendees. She emphasizes the need for event marketers to track attendee sentiment and measure the success of events. Camille advises...2024-08-3120 min
Demand Generation Club PodcastSean Falconer - SkyflowIn this episode, Sean Falconer, the head of marketing at Skyflow shares his non-traditional career trajectory, from studying computer science to becoming the head of marketing at Skyflow. He discusses the challenges of marketing a new category of product and the importance of educating the market on data privacy and protection. Sean also emphasizes the need to understand and engage with a technical audience by speaking their language and providing authentic content. He highlights the significance of aligning sales and marketing efforts and targeting the right personas through channels like events, digital ads, and account-based marketing. Sean concludes by...2024-08-2922 min
Demand Generation Club PodcastCrayton Montei - PeachCrayton Montei, VP of Marketing at Peach emphasizes the importance of understanding the company's differentiation and conveying it to the market. He also mentions the use of tools like Mailchimp for email marketing and intent data solutions. Crayton discusses the challenges of branding in a technical industry and the need to create great customer experiences. He mentions that feedback from the market and customer referrals are important indicators of brand success. Crayton advises being comfortable with not having all the answers and taking the time to find the right solutions.2024-08-2920 min
Demand Generation Club PodcastMehul Patel - ProsimoMehul Patel, Head of Marketing and Customer Insights at Prosimo, discusses the innovative go-to-market approach at Prosimo. He emphasizes the importance of understanding buyers and their purchasing behavior, and tailoring the go-to-market strategy accordingly. Patel also mentions the significance of data visualization and tracking success through key performance indicators (KPIs). He advises startups to have a clear story and let the data support it. Additionally, Patel highlights the importance of internal marketing and getting everyone in the company to think like marketers.2024-08-0218 min
Demand Generation Club PodcastDavis Sarmins - PrintifyIn this episode of the Demand Generation Club podcast, Franco Caporale interviews Davis Sarmins, the head of acquisition marketing at Printify. Sarmins discusses his career trajectory and how he became the head of acquisition marketing. He also talks about the tech stack he uses at Printify, including analytics tools, marketing performance tools, and CDPs. Sarmins explains the unique challenges and approaches to B2B2C marketing and how Printify targets individual entrepreneurs. He emphasizes the importance of a growth mindset and experimentation in scaling a business. 2024-06-2121 min
Demand Generation Club PodcastFara Rosenzweig - WorkRampFara Rosenzweig, Head of Content Marketing at WorkRamp, shares her unconventional journey to content marketing. She highlights the need to understand business goals and audience when crafting a content strategy. For quick wins, she recommends repurposing content and focusing on one social media channel. She also discusses using gated content to build trust with the audience. To scale content production, Rosenzweig suggests creating a content backlog and building a team of trusted writers, emphasizing the importance of writing samples and engaging introductions in recruitment. Key lessons she shares include the value of saying no and building strong relationships with...2024-06-1720 min
Demand Generation Club PodcastKetan Pandit - ZuddlIn this episode of the Demand Generation Club Podcast, Franco Caporale interviews Ketan Pandit, head of marketing at Zuddl, discussing the evolving B2B marketing landscape and the pivotal role of events in lead generation. Ketan shares his journey to his current role, highlighting the dynamic nature of B2B marketing. He recommends a tech stack including G2, SEMrush, Google Analytics, HubSpot, Salesforce, and Zuddl for demand generation. They delve into pandemic-driven changes in event dynamics and offer advice on crafting effective event strategies.2024-03-0620 min
Demand Generation Club PodcastJonathan Morgan - AchieveItIn this episode of the Demand Generation Club Podcast, host Franco Caporale interviews Jonathan Morgan, the VP of Revenue Operation and Head of Marketing at AchieveIt. Morgan discusses his career trajectory and how he ended up in his current role. He also talks about how he manages both marketing and revenue operations responsibilities on a day-to-day basis, emphasizing the importance of prioritization and focusing on high-impact activities. Morgan shares the tech stack used at AchieveIt, including Salesforce, marketing automation tools, and various analytics and enrichment platforms. He also discusses the strong relationship between marketing and sales at AchieveIt, highlighting...2024-02-1615 min
Demand Generation Club PodcastJacob Nikolau - NovoEDIn this episode of The Demand Generation Club podcast, Franco Caporale interviews Jacob Nikolau, the head of product marketing at NovoEd. Jacob shares his journey into B2B marketing and product marketing, emphasizing the importance of understanding customers' needs and effectively communicating complex technology products to the market. He also discusses the significance of niche positioning in the SaaS industry and how it can differentiate a company from its competitors. Additionally, Jacob explores the role of artificial intelligence (AI) in account-based marketing (ABM) and highlights the potential of AI-powered personalization in cold email campaigns. Finally, he offers career advice...2024-02-0618 min
Demand Generation Club PodcastJennifer Durishin - ProdigalIn this episode of The Demand Generation Club Podcast, host Franco Caporale interviews Jennifer Durishin, the head of marketing at Prodigal. Durishin discusses her journey from consumer companies to B2B marketing and her responsibilities at Prodigal. She also shares insights on how Prodigal successfully generates engagement, leads, and pipeline opportunities with a limited budget. Durishin emphasizes the importance of targeting specific industries and segments, and explains how Prodigal manages multiple parallel campaigns with a small team. She also discusses the role of BDRs and SDRs in the marketing process and the need for prioritization. 2024-02-0415 min
Demand Generation Club PodcastIsaac Ware - UsergemsIsaac Ware, the director of demand generation at UserGems, discusses his background in B2B marketing and his role at UserGems. He explains his preference for B2B marketing over B2C due to the frustration with smaller ticket items in e-commerce. Ware also discusses his responsibilities at UserGems, including paid media, ABM, deal acceleration, and SEO. He emphasizes the importance of targeting the buying committee of specific accounts as part of their ABM strategy and explains how they use UserGems to identify and target the buying committee. Ware also discusses their use of LinkedIn and Facebook/Instagram ads...2024-01-2720 min
Demand Generation Club PodcastAustin Beveridge - ArcAustin Beveridge, Head of Marketing at Arc, discusses his background and how he ended up in his current role. He talks about his experience working at Bolt, where he saw demand generation at scale with a large budget, and now at Arc, a seed and Series A startup. He shares his favorite tech stack, including Salesforce for CRM, Marketo for marketing automation, Outreach for sales outreach, Semrush for SEO, and 6Sense for ABM. Austin explains the different demand generation strategies he used at Bolt and Arc, focusing on MQLs and SQLs at Bolt and revenue at Arc. He discusses...2024-01-2220 min
Megamixxx!!!Bruno Vergani Dj 6-5-2023 Live From Dock Seregno (Milano) ITALYLive dj set recording From Dock Lounge Bar, Seregno (Milano) Italy
Track List:
1. Lax, Pv, Deeplomatik, Masta P - Love & Pride (Deeplomatik feat. Masta P Remix)
2. Snowflake - Free
3. Ari Rhodes, Allis - Mardi Gras
4. Clementson - In The Name Of Jazz (Mark Di Meo Remix)
5. M.Caporale & Pietro Nicosia - Sunset (Original Mix)
6. Rightside, Maria Marcial - TKL (Mark Di Meo Remix)
7. Pino Daniele - Yes I Know My Way
8. Papik Ft. Stefy Gamboni - Brivido Felino (Francesco Cofano Remix)
9. Ely Bruna - American Boy feat Neja Francesco...2023-05-074h 46Megamixxx!!!Bruno Vergani Dj 6-5-2023 Live From Dock Seregno (Milano) ITALYLive dj set recording From Dock Lounge Bar, Seregno (Milano) Italy
Track List:
1. Lax, Pv, Deeplomatik, Masta P - Love & Pride (Deeplomatik feat. Masta P Remix)
2. Snowflake - Free
3. Ari Rhodes, Allis - Mardi Gras
4. Clementson - In The Name Of Jazz (Mark Di Meo Remix)
5. M.Caporale & Pietro Nicosia - Sunset (Original Mix)
6. Rightside, Maria Marcial - TKL (Mark Di Meo Remix)
7. Pino Daniele - Yes I Know My Way
8. Papik Ft. Stefy Gamboni - Brivido Felino (Francesco Cofano Remix)
9. Ely Bruna - American Boy feat Neja Francesco...2023-05-074h 46
Demand Generation Club PodcastBrandi Eppolito - SchoolAdminHello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Brandi Eppolito, Vice President of Marketing at SchoolAdmin (now Finalsite).SchoolAdmin is a strategic enrollment management system designed to help schools thrive, and it’s trusted by over 500 of the world's most successful institutions.Brandi excels at building marketing organizations and engines from scratch. She is constantly learning and she enjoys being part of a fast-paced, driven team. She believes marketing is as much about driving measurable performanc,e as it is about cr...2023-01-1126 min
Demand Generation Club PodcastElizabeth Irvine - MarketMuseHello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Elizabeth Irvine, Vice President of Marketing at MarketMuse. Elizabeth’s focus is driving demand generation through a multi-channel approach and a sophisticated content strategy. MarketMuse is a content intelligence platform that sets the standard for content quality. The AI-powered platform increases traffic and engagement, improves productivity, and drives revenue. Their customers include Monday.com, TentCraft, Cortex, and many more.Elizabeth’s 15-year marketing career has focused on driving growth for organizations in B2...2022-11-3029 min
Demand Generation Club PodcastKirti Dewan - BugsnagHello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Kirti Dewan, Vice President of Marketing at Bugsnag.Bugsnag is the platform that helps developers take full ownership of the code they ship, while at the same time creating an enjoyable experience when fixing errors. Their customers include Lyft, Gusto, 99designs, Dropbox, HotelTonight and many more.Kirti brings a combination of industry best practices, creativity, and scrappiness to the job through her rich experiences at early stage and venture-backed startups, publicly traded enterprise...2022-11-3025 min
Demand Generation Club PodcastTom Flierl - Amla CommerceHello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Tom Flierl, Vice President of Sales and Marketing at Amla Commerce. Amla Commerce is a global software company that has grown out of the belief that ecommerce software should enable sustainable growth. The company offers its ecommerce customers insights into what works and what doesn’t through a suite of innovative products.In his role, Tom leads cross-functional marketing, sales and account management teams; he directs brand development, product positioning, and go-to-market strategy; he...2022-11-3028 min
Demand Generation Club PodcastErik Wagner - OnclusiveHello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Erik Wagner, Head of Growth at Onclusive. Wagner built the marketing and sales development teams at Onclusive prior to their acquisition in 2021. Onclusive’s technology, insights and expertise makes sense of the fractured, fast-moving media world we work in. The company is a trusted partner for PR and Communications success, helping clients to elevate their performance and prove their value. Erik has 14 years experience building marketing strategies and leading marketing and sale...2022-11-2930 min
Demand Generation Club PodcastDevang Sachdev - Snorkel.aiHello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Devang Sachdev, Vice President of Marketing at Snorkel AI. Before Snorkel , Devang was leading the product and partner marketing teams for emerging products at Twilio. Originally a developer, Devang has previously led engineering teams at NVIDIA focused on HPC and AI.Snorkel AI’s mission is to empower everyone to solve their most impactful problems through data-centric AI. Snorkel AI empowers Fortune 500 enterprises such as Chubb and BNY Mellon, and several government agencies to accelerate AI...2022-11-2936 min
Demand Generation Club PodcastHerb Wong - RfxcelHello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Herb Wong, Senior Vice President of Product and Strategy at Rfxcel. Founded in 2003, rfxcel is the first company to focus on the safety of the pharmaceutical supply chain and bring advanced traceability technology to manufacturers, repackagers, wholesalers, and distributors.After three heads of marketing departed within four years, , Herb In his current role rebooted the marketing organization generating an increase in marketing qualified leads of over 500% through improved SEO and public relations efforts. 2022-11-2927 min
Demand Generation Club PodcastJean Cameron - FlosumHello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Jean Cameron, Head of Growth Marketing at Flosum. Flosum is the leading end-to-end DevOps and Data Backup platform, built 100% natively to Salesforce. The company helps enterprises around the world accelerate digital transformation by making the release process fast and easy, increase developer productivity and remain secure and compliant. In her current role at Flosum, Jean is moving the organization forward with her extensive knowledge of traditional marketing principles, and innovative approaches to building...2022-11-2928 min
Demand Generation Club PodcastClarissa Horowitz - Treasury PrimeHello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Clarissa Horowitz Vice President of Marketing at Treasury Prime.Treasury Prime was founded in 2017 and is building the future of finance. Leveraging its award-winning APIs and versatile Banking as a Service (BaaS) products, Treasury Prime enables fintechs, banks and corporate partners to innovate, adapt, grow and scale to stay competitive in a rapidly changing marketplace. Clarissa is a strategic and forward-thinking marketer who has extensive experience in fintech. She previously served as the VP...2022-11-2835 min
Demand Generation Club PodcastLynn Morton - TraitifyHello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Lynn Morton, Vice President of Demand and Growth at Traitify. Traitify found growth applying visual-based personality assessments during the hiring process for high-volume workforces. Now the company is expanding product offerings focusing on helping companies engage and grow employees once they are onboard.In her role, Lynn sets the strategic direction for marketing initiatives. Her efforts resulted in 130% growth in 2020 during the height of the pandemic. Lynn has extensive experience leading Sa...2022-11-2326 min
TEA y DeporTEA PodcastCapacitación 2021 "Adapta2"Programa informativo en homenaje al aniversario de la muerte de Diego Maradona.
Conducción Tiago Vidal y Ramiro Cerviño
Coni Actis Caporale (Espectáculos) - Toto Venezia (Sociedad) - Franco Capristo (Series y cine)
Coordinación: Catalina Hernandez Brondo
Operación: MondoEstereo2021-11-2550 minTEA y DeporTEA PodcastProyectos Periodísticos "Salud Mental"Grupo 5 - 3ATM - Proyectos Periodísticos Podcast V - Salud Mental
Proyectos Periodísticos: Podcast - 3A Turno Mañana - TEA
Producción, edición y locución: Cata Hernandez Brondo - Micky Alaniz - Tomás Venezia - Constanza Actis Caporale - Franco Capristo
Guion y Edición digital: Equipo 5
“Este podcast forma parte de las prácticas realizadas por los alumnos de “Proyectos Periodísticos” de la escuela de periodismo TEA y DeporTEA. Todo el material fue realizado, guionado, editado y producido por los grupos de trabajo asignados al pro2021-11-2503 minTEA y DeporTEA PodcastProyectos Periodísticos "Salud Mental"Grupo 5 - 3ATM - Proyectos Periodísticos Podcast V - Salud Mental
Proyectos Periodísticos: Podcast - 3A Turno Mañana - TEA
Producción, edición y locución: Cata Hernandez Brondo - Micky Alaniz - Tomás Venezia - Constanza Actis Caporale - Franco Capristo
Guion y Edición digital: Equipo 5
“Este podcast forma parte de las prácticas realizadas por los alumnos de “Proyectos Periodísticos” de la escuela de periodismo TEA y DeporTEA. Todo el material fue realizado, guionado, editado y producido por los grupos de trabajo asignados al pro2021-11-2003 minTEA y DeporTEA PodcastProyectos Periodísticos "Dibujos infantiles: Walt el oscuro"Grupo 5 - 3ATM - Proyectos Periodísticos Podcast I - Walt el oscuro
Proyectos Periodísticos: Podcast - 3A Turno Mañana - TEA
Producción, edición y locución: Cata Hernandez Brondo - Micky Alaniz - Tomás Venezia - Constanza Actis Caporale - Franco Capristo
Guion y Edición digital: Equipo 5
“Este podcast forma parte de las prácticas realizadas por los alumnos de “Proyectos Periodísticos” de la escuela de periodismo TEA y DeporTEA. Todo el material fue realizado, guionado, editado y producido por los grupos de trabajo asignado...2021-11-0309 minTEA y DeporTEA PodcastProyectos Periodísticos "Dibujos infantiles: Cartón Networ"Grupo 5 - 3ATM - Proyectos Periodísticos Podcast II - ¿Alguien puede pensar en los niños?
Proyectos Periodísticos: Podcast - 3A Turno Mañana - TEA
Producción, edición y locución: Cata Hernandez Brondo - Micky Alaniz - Tomás Venezia - Constanza Actis Caporale - Franco Capristo
Guion y Edición digital: Equipo 5
Supervisión digital: Ritsu
“Este podcast forma parte de las prácticas realizadas por los alumnos de “Proyectos Periodísticos” de la escuela de periodismo TEA y DeporTEA. Todo el material fue realizado, guio...2021-11-0309 min
Botteghi PER MINUTES#BPM 02 - Botteghi Per Minutes + BURAK YETER Guest MixBotteghi presents "Botteghi Per Minutes"
The brand new Podcast selected & mixed by Botteghi
Facebook: www.facebook.com/botteghiofficial
Instagram: www.instagram.com/botteghiofficial
YouTube: www.youtube.com/botteghiofficial
Twitter: www.twitter.com/mattebotteghi
Official Website: www.mattebotteghi.com
#BPM 02 - Botteghi Per Minutes + BURAK YETER Guest Mix
01. Farruko - Pepas (Rivaz & Botteghi Remix)
02. DJ Kuba & Neitan x Bounce Inc. - Watch Out
03. Tim Hox - Squid Game
04. Chico Rose & SLVR - My Sound (Afrojack Edit)
05. Swedish House Mafia, The Weeknd - Moth To A Flame (Malarkey Bootleg)
06. Tiësto, Killfake - Money
07. ACRAZE ft. Cherish - Do It Do It
08. J...2021-10-2859 minTEA y DeporTEA PodcastProyectos Periodísticos "Si Disney despertase"Grupo 5 - 3ATM - Proyectos Periodísticos Podcast II - Si Disney despertase
Proyectos Periodísticos: Podcast - 3A Turno Mañana - TEA
Producción, edición y locución: Cata Hernandez Brondo - Micky Alaniz - Tomás Venezia - Constanza Actis Caporale - Franco Capristo
Guion y Edición digital: Equipo 52021-10-2109 min
Demand Generation Club PodcastFrida Ahrenby - GetAccept2021-09-2126 min
Demand Generation Club PodcastLorena Morales - Go NimblyThe guest of this episode is Lorena Morales, VP of Marketing at Go Nimbly. She will share her views on how to better approach your prospects and customers from the very first interaction.2021-08-1528 min
Demand Generation Club PodcastNeda Talyai - HeapThe guest of this episode is Neda Talyai, Head of Demand Generation at Heap. She will discuss about using data to drive better demand generation results.2021-07-3126 min
TEA y DeporTEA PodcastEntrevista Sebastián Blutrach - T&D RadioEntrevista realizada por 3A TM de TEA al empresario y productor teatral Sebastián Blutrach sobre la situación del teatro en pandemia. Participaron: Franco Capristo (conductor), Gastón Rizzatto (coordinador), Inés Ehulech (columnista), Victoria González Urzanqui (columnista), Nicolás Mentasti (columnista), Constanza Actis Caporale (producción), Gastón Mouesca (producción) y Tomás Venezia (producción).2021-05-2030 min
B2B Go-To-Market LeadersLeveling Up Account-Based Marketing In The SaaS Industry With Franco CaporaleIn today’s internet-driven world, the influence and non-stop growth of the Software-as-a-Service or SaaS industry cannot be set aside. For Franco Caporale, this online environment is the best way to make it big in account-based marketing. Vijay Damojipurapu sits down with the CEO and Founder of SaaSMQL to talk about how he began his journey in the realm of ABM. Franco discusses the most effective strategies to approach potential clients, the differences between ABM and B2B marketing, his experiences in coping with remote setup, and the best way to increase business revenue. He also shares a bit ab...2021-03-0343 min
Demand Generation Club PodcastSheel Gupta - Verse.ioOur guest today is Sheel Gupta, VP of Marketing at Verse. Verse is the leading AI-powered lead conversion platform that helps companies engage and convert inbound leads into qualified sales-ready opportunities. The company has raised over $70 million of venture capital fundings and it's headquartered in San Diego, California. Sheel is a result-driven marketing leader with a background in building revenue-generating infrastructures and teams from the ground up. She's passionate about sales and marketing alignment and in transforming the marketing organization into a revenue-generating machine. Prior to Verse, Sheel was the Chief Growth Officer at HumbleDot, where she joined as...2021-01-0724 min
Demand Generation Club PodcastJack Foster - SurveyMonkeyOur guest today is Jack Foster, Senior Director of Demand Generation and Marketing Operations at SurveyMonkey. SurveyMonkey is the leading survey platform that enables companies around the globe to turn feedback into action. Jack has been at SurveyMonkey for two and a half years, and she's responsible for building out the demand generation and marketing operations functions for the enterprise part of the business. Prior to SurveyMonkey, Jack led the demand generation teams at high-growth tech companies like Lever and Arcserve.2020-12-1129 min
Demand Generation Club PodcastFanette Jobard - JFrog2020-12-0427 min
Demand Generation Club PodcastAjit Deshpande - MarqetaOur guest today is Ajit Deshpande, Vice President of Demand Generation at Marqeta. Marqeta is the leader in modern card issuing and a fast growing unicorn FinTech startup. At Marqeta, Ajit is responsible for channels ranging from events, Account-Based Marketing to paid advertising, SEO, blog content and marketing operations. Prior to Marqeta, Ajit had stints at Stripe, where he was a growth strategy leader, at Salesforce, where he was the VP of Marketing Operations, as well as in venture capital. Prior to this roles. Ajit is an engineer by training and has been a Bay Area native for 20 years. 2020-11-2124 min
Demand Generation Club PodcastSesame Mish - IntellimizeOur guest today is Sesame Mish, Head of Growth Marketing and Intellimize. Intellimize is the intelligent website optimization that uses machine learning to help marketers accelerate website testing and personalization at scale. On average, Intellimize customers have achieved a 46% lifting web conversion at 25 times the speed of A/B testing. Intellimize is trusted by brands like Drift, Snowflake, SomaLogic, Tableau, Dermalogica, Looker, and many more. Sesame, has been leading demand generation Intellimize for the past two years. She works very closely with the sales team to have them engage with target accounts, run ABM programs and drive q...2020-11-1332 min
Demand Generation Club PodcastKrystal Guerra - InstructureOur guest today is Krystal Guerra, Director of Demand Generation at Instructure. Instructure is the company that helps people grow from the first day of school to the last day of work. More than 30 million people use this Canvas and Bridges platforms for learning management and employee development. Krystal has over 10 years of experience in event programming, media relations, digital marketing and demand generation.She thrives on marketing solutions that drive results and has worked with hundreds of clients ranging from mid-size to large enterprise fortune 500 companies, and has been involved in raising over $8 million in venture...2020-11-0629 min
Demand Generation Club PodcastAnadelia Fadeev - GravitationalOur guest today is Anadelia Fadeev. Director of Demand Generation at Gravitational. Gravitational empowers engineers to access and distribute computing resources anywhere on the planet. At Gravitational Anadelia is in charge of scaling the leads and pipeline for the growing sales team. She's extremely process-oriented and has strong experience building high-performing marketing teams at B2B tech startups. Before Gravitational, she was The Director of Demand Generation at LightStep, and before then, Senior Demand Generation Manager at InfluxData.2020-10-2927 min
Demand Generation Club PodcastPriyank Savla - NetBrainOur guest on the show today is Priyank Savla, Senior Director of Global Demand Generation at NetBrain. NetBrain is the leader in transforming network operations through automation. Today, more than 2,300 of the world's largest enterprises and manage service providers use NetBrain to automate network documentation, accelerate troubleshooting, and strengthen network security. During his seven plus years in NetBrain, Priyank was able to grow site traffic by 30x, built a community of over 100,000 engineers, and contributed to a 7.5x revenue growth for the company.2020-10-1624 min
Demand Generation Club PodcastChad Egelhoff - OneNeckOur guest today is Chad Egelhoff, Director of Demand Generation at OneNeck IT Solutions. OneNeck is an expert provider of hybrid IT solutions tailored for the market and enterprise companies. Chad is responsible for the demand generation activities of the company while also leading the transition from traditionally centric marketing to an account-based approach.2020-10-0824 min
Demand Generation Club PodcastKathy Dunlay - New England Sales & MarketingThe guest of this episode is Kathy Dunlay. Kathy is the Founder and President of New England Sales & Marketing, which is celebrating its 10th anniversary this year. She started the company to meet the demand generation needs of B2B technology firms. Kathy works with companies of various sizes that may be privately funded or publicly traded. Before starting New England Sales & Marketing, she was Director of Marketing at CCSI and SimpleTuition.com.2020-10-0226 min
Demand Generation Club PodcastZach Diamond - Social SolutionsToday on the show we have Zach Diamond, the demand generation manager at Social Solutions. Zach has a background in neuroscience, so he has a very scientific approach to demand generation which is also reflecting the way he executes on the marketing programs. At Social Solutions, he is in charge of planning and executing multichannel campaigns, nurturing leads down the funnel, and tracking KPIs and metrics. 2020-09-2327 min
Demand Generation Club PodcastEugene Nilus - ShippoOur guest today is Eugene Nilus, Director of Demand Generation at Shippo. Eugene is responsible for all the marketing automation aspects and for launching and managing the programs that drive engagement and opportunities for Shippo. Eugene started his career in web development, then transitioned to demand generation, working with companies like SmugMug, Townsquared and Atlona. 2020-09-1624 min
Demand Generation Club PodcastNani Shaffer - DemandbaseNani Shaffer is the Vice president of Account-Based Marketing at Demandbase. In her role, Nani and her team are responsible for ABM strategy, education, and empowering B2B marketers to become highly successful ABM leaders. Nani is a proven marketing professional with over a decade of expertise in B2B marketing. Since joining Demandbase over six years ago, Nani has held several critical marketing positions, including demand generation, product marketing, and marketing operations.2020-09-0927 min
Demand Generation Club PodcastAbhishek GP - FreshworksThe guest on this episode is Abhishek GP, Head of Demand Generation at Freshworks. Freshworks is the platform that helps sales, marketing, support, IT and HR teams deliver the best customer experiences. They have all their 3,000 employees and have raised over $480 million in venture funding. GP has 10 years of experience across demand generation, grab marketing, digital marketing and sales. Before Freshworks, GP was Head of Digital Marketing at American Express and Philips Lighting.2020-09-0131 min
Demand Generation Club PodcastCyrus Sussman - QuorumCyrus Sussman is the director of demand generation at Quorum. The software that helps public affair professionals track, change, and report on the policy landscape. Since joining Quorum in 2017, Cyrus has built the marketing department from the ground up and helped the company more than triple net new ARR from inbound leads. His ABM strategy has nearly doubled outbound meeting schedule rate from 9% to 15%. Before Quorum, Cyrus was digital marketing manager at 1776 and Uber. He has seven years of experience in revenue driven multichannel marketing and analytics. 2020-08-2527 min
Demand Generation Club PodcastAaron Ballew - Ping IdentityAaron Ballew is vice president of demand generation at Ping Identity, where he leads integrated campaigns, event marketing, digital operations and pipeline analytics. Aaron is an engineer turned marketer, having started his career in telecommunications before jumping into identity security.2020-08-2029 min
Demand Generation Club PodcastBe'Anka Ashaolu - PropelWelcome to a new episode of the DemandGen Club Podcast. Our guest today is Be'Anka Ashaolu, Director of demand generation at Propel, the platform that helps companies build better products and offers a single source of truth for product success. Be'Anka is in charge of all demand generation and marketing operation activities at Propel. Prior to Propel, she was Director of Marketing at Dor, and before then, she was in charge of demand generation at RetailNext, where she managed a cross functional team of seven people for ABM program execution. She's an experienced demand generation professional with demonstrated success...2020-08-1127 min
Demand Generation Club PodcastFranco Caporale - SaaSMQLThis is the intro episode for the new DemandGen Club Podcast. In this episode, Franco Caporale, Founder & CEO of SaaSMQL, will share 10 lessons learned during his 10+ years in B2B demand generation.2020-08-1120 min
The Predictable Revenue Podcast020: Empowering the SDR: How Marketing Initiatives and Programs and Initiatives Help Reps on the Front Lines of SalesOn this edition of The Predictable Revenue Podcast, host Collin Stewart (flying solo) welcomes Franco Caporale, Head of Enterprise Marketing at Branch, a fast-growing San Francisco-based company revolutionizing linking infrastructure on mobile apps. Franco is a veteran marketer and jack of all trades: he’s led large-scale demand generation programs, marketing automation departments, as well as account-based marketing and sales development teams in the Bay Area for years. Collin and Franco traverse the overlapping worlds of sales and marketing throughout this wide-ranging pod – with a focus on how to align these intimately related, but often silo...2017-08-3141 minThe Predictable Revenue Podcast020: Empowering the SDR: How Marketing Initiatives and Programs and Initiatives Help Reps on the Front Lines of SalesOn this edition of The Predictable Revenue Podcast, host Collin Stewart (flying solo) welcomes Franco Caporale, Head of Enterprise Marketing at Branch, a fast-growing San Francisco-based company revolutionizing linking infrastructure on mobile apps. Franco is a veteran marketer and jack of all trades: he’s led large-scale demand generation programs, marketing automation departments, as well as account-based marketing and sales development teams in the Bay Area for years. Collin and Franco traverse the overlapping worlds of sales and marketing throughout this wide-ranging pod – with a focus on how to align these intimately related, but often silo...2017-08-3141 minThe Predictable Revenue PodcastVIDEO - 020: Empowering the SDR: How Marketing Initiatives and Programs and Initiatives Help Reps on the Front Lines of SalesOn this edition of The Predictable Revenue Podcast, host Collin Stewart (flying solo) welcomes Franco Caporale, Head of Enterprise Marketing at Branch, a fast-growing San Francisco-based company revolutionizing linking infrastructure on mobile apps. Franco is a veteran marketer and jack of all trades: he’s led large-scale demand generation programs, marketing automation departments, as well as account-based marketing and sales development teams in the Bay Area for years. Collin and Franco traverse the overlapping worlds of sales and marketing throughout this wide-ranging pod – with a focus on how to align these intimately related, but often silo...2017-08-3141 minThe Predictable Revenue PodcastVIDEO - 020: Empowering the SDR: How Marketing Initiatives and Programs and Initiatives Help Reps on the Front Lines of SalesOn this edition of The Predictable Revenue Podcast, host Collin Stewart (flying solo) welcomes Franco Caporale, Head of Enterprise Marketing at Branch, a fast-growing San Francisco-based company revolutionizing linking infrastructure on mobile apps. Franco is a veteran marketer and jack of all trades: he’s led large-scale demand generation programs, marketing automation departments, as well as account-based marketing and sales development teams in the Bay Area for years. Collin and Franco traverse the overlapping worlds of sales and marketing throughout this wide-ranging pod – with a focus on how to align these intimately related, but often silo...2017-08-3141 min