Shows
Market'in#17 How to think bold to build brand in a highly competitive environment, with Isabelle Andrieu, co-founder @ TranslatedCo-founder of Translated, Isabelle Andrieu, shares the unconventional journey of building one of the world’s top translation companies—from hacking early SEO with the Simpson or celebrities content, to launching an AI-powered SaaS tool, and branding through a global sailing regatta. A powerful story of resilience, creativity, and believing in humans in the age of AI.Hosted by Ausha. See ausha.co/privacy-policy for more information.2025-05-1228 minMarket'in#16 How to communicate about AI and integrate it in your brand, with Meigge Sauvaget, Brand Global team lead @ CEGIDAI is top of mind for everyone right now, and this is especially true for tech companies who are adding AI features in their products. At CEGID, this is a major topic as AI is added to all their products to deliver more value to customers and help them save time everyday. But questions arrise : how to communicate this in brand? How to emerge from the crowd of all companies adding AI in their products? How to connect the brand promise with business outcomes? And how to use AI tools to create campaigns and assets that will have an...2025-03-1918 minMarket'in#15 How to best leverage and measure LinkedIn for full funnel strategies, with Joshua Stout, Director of Advertising @ Influent SocialIt's not every day that you get to record a podcast episode with a LinkedIn Top Voice to talk about LinkedIn marketing strategies! And we were not disappointed by this great discussion with Joshua Stout, Director of Advertising at Influent Social, and maybe one of the most prominent LinkedIn Ads experts. In this episode, we wanted to talk about measurement and how CMOs can show their successes with LinkedIn to their CFO or CEO. We discussed synergies with other platforms, the state of digital marketing, ROI and reporting, best practices and of course ended with the new Conversion API...2024-11-2749 minMarket'in#14 How B2B Tech Brands Grow - Balancing product led growth and brand building. With Derek Yueh, AJ Wilcox and Roman KrsIn this new episode of Market'In, we have decided to discuss the latest report of the B2B Institue, by Derek Yueh, "How B2B Tech Brands Grow" with two LinkedIn Ads experts, who have been working with hundreds of companies to help them build a sustainable growth with LinkedIn.Despite marketing's critical role in B2B technology companies, marketing leaders (particularly brand) don’t always get to exert the same influence as their peers in product. Exacerbating this imbalance over the past few years is the popular GTM strategy of “Product-Led Growth” (PLG), a theory that promises brands...2024-07-0333 minMarket'in#13 The Power of Alignment: Enhancing Sales and Marketing Effectiveness. With Ekaterina Bovkun, Cloud Marketing Lead @ Dassault SystèmesWelcome back in this new episode of Market'In! And we're happy to discuss a topic that is top of mind in many organizations: sales and marketing alignment, with Ekaterina Bovkun, Cloud Marketing Lead at Dassault Systèmes.Together with Ekaterina we discussed the reasons why should marketing and sales work very close and the value they can get from that, but also went into very practical advices on how to do that. We discussed best ways to work together between sales and marketing and the different topics that they should be aligned on, including KPIs, contents and m...2024-05-0623 minMarket'in#12 How to move from a product to an audience first strategy? With Cedric Nattagh, Global Head of Digital Marketing @ CegidIn this new episode of Market'In, we had the chance to discuss with Cedric from CEGID about the way they have redesigned their website, starting from an audience perspective, and not a product one. In this episode he explains us how they decided to start from pain / gain for clients to show them the right contents that would really matter to them and help them in their buying process.With multiple business lines and very different audiences, the challenge was really huge and the team had to adapt and think about several dimensions in order to deliver...2024-03-2016 minMarket'in#11 The 3 marketing trends that will shape 2024, with Ioana Erhan, Senior Sales Director France & Italy, LinkedIn Marketing SolutionsFor this new episode of Market'In, we wanted to know what is coming for marketers in 2024. To discuss this, we thought Ioana Erhan, who is leading the French and Italian sales teams for LinkedIn Marketing Solutions, was the perfect person to invite! She is talking with many clients from different industries, company size and countries and knows exactly what is top of mind for them.In this episode we have discussed influence on LinkedIn, and the importance of relying on people to have the best results. We talked about "AI everywhere" and how it will help marketers...2024-01-2818 minMarket'in#10 How CMOs from top tech companies balance short and long term strategies, with Al Cadena, Global Client Executive @ LinkedInWelcome to this new episode of Market'In! We are happy to welcome our first guest in this podcast, and what an amazing guest! Al as a strong experience in the tech industry and has worked with many top companies on their B2B marketing strategies. And good news for you, he is here with us to share all the best practices he has learn over the years!
In this episode we discussed about the pressure for short term results that more and more CMOs are getting and how to respond to it. We talked about the importance...2023-10-2421 minMarket'in#9 The importance of Thought Leadership in your marketing strategyIn this new episode of Market'in, and the last one for our summer special (but don't worry, we'll be back very soon with amazing guests and content), we have decided to focus on Thought Leadership. According to a 2022 Edelman x LinkedIn study 61% of decision-makers say that an organization’s thought leadership can be more effective than traditional product-oriented marketing. This study also states that in times of economic downturns 46% of decision-makers say they are less receptive to sales calls and marketing outreach. So doing ads is great, and necessary, but there must be more to add to your usual ma...2023-09-1017 minMarket'in#8 Why creativity matters in B2BDid you know that 71% of B2B ads are expected to generate no sales, because of a lack of creativity? Are you building your B2B ads with those 3 elements: voice over, stock image and logo reveal at the end? Then this episode is for you!
In this new episode of Market'in, we discuss what creativity means for B2B and how you can use it in your ads to impact your sales and grow your business. We talk about a few creative examples and share best practices to include in your upcoming creatives, including emotions, character...2023-08-2716 minMarket'in#7 Make the most from your events on LinkedInDo you think, like 80% of marketers*, that live events are critical to your success? Are you part of the 93% of marketing decision makers using them in your strategies? Would you like to use LinkedIn to hold or support your events? Then this episode is for you!
In this episode, you will better understand how to use LinkedIn to hold and promote your events. You'll better understand what are your options, how to set up an event and a live, but also learn all the best practices that will make you successful.
If you are trying...2023-08-2014 minMarket'in#6 How to level up your ABM game?We know that ABM is a big topic among marketing teams, and in LinkedIn Campaigns. This ability to target only a list of selected accounts to close them quicker is a really powerful tool!
But are you really doing ABM when you push your campaigns to a lit of accounts? Is that really enough to call what you are doing ABM? And is there a way to do it even better?
In this new episode of our insider podcast, we have decided to go through all the missconceptions and best practices around ABM. Whom to...2023-08-1311 minMarket'in#5 The massive impact of branding campaignsFo this new episode, we have dicided to focus on a topic that is usually underestimated by marketers, but can have a massive impact on your performances, including on LinkedIn: branding campaigns.
Very often, and especially in times of economical uncertainties, marketers tend to focus on the short term: generating as many leads as possible to give to the sales team. But in the long term, this is not working. Your future clients don't move over night from not even knowing they have aproblem to becoming your client!
They need to know about their issue...2023-08-0619 minMarket'in#4 How to measure the success of your LinkedIn Campaigns?Welcome to the 4th episode of Market'in! For this episode, our goal is to answer one of the questions that is keeping marketers up at night the most: "How do I measure the success of my LinkedIn campaigns?".
Very often, we might think of media KPIs. Either to focus only or them, or to exclude them completely. In this episode we go through a few of them to understand why they are useful, but also why they don't mean everything.
We also talk about business KPIs. What ROI means? Why it's important to align with...2023-07-3017 minMarket'in#3 Choosing the best objective and format for your LinkedIn CampaignsFor this third episode, we will end the basic reminders with objectives and ad formats. It's always a challenging moment when you set up a campaign on LinkedIn. There are those 9 different objectives to choose from, then all those formats... it's not always obvious to know whatr will work best for you, for your marketing goals.
In the first part of this episode we start with objectives, explaining how choosing one or the other will impact the way your ad is displayed, how our algorithm will work, how you will buy and the available formats that go...2023-07-2316 minMarket'in#2 The most common mistakes in LinkedIn CampaignsIn this second episod of Market'in, we discuss the most common mistakes that advertisers and marketers do when they set up campaigns on LinkedIn. If you want to make sure to not reproduce them, make sure you listen to this conversation!
We discuss the importance of your targeting, and the best audiences sizes to reach your goals, we talk about the best budget allocations, targeting facets, bids, timing of campaigns, creatives and copies that perform best, and much more!
This is just the second week of your LinkedIn summer program, make sure you subscribe to...2023-07-1619 minMarket'in#1 Review the basics: Why LinkedIn for marketing?In this first episode in our Summer Serie, we have decided to answer the most common question: why using LinkedIn in your marketing strategy? Key numbers, market trends, first bunch of advices, this is the best way to start your journey with us!
Aurélie & FrancoisHosted by Ausha. See ausha.co/privacy-policy for more information.2023-07-0512 min