Shows
eCommerce EvolutionStaying Purpose-Driven During Economic Uncertainty: How Mission-Based Brands Navigate Tariffs and Market Pressure with Mickey Winter & Carrie WeidenbachIn this episode of the Ecommerce Evolution Podcast, host Brett Curry welcomes Mickey Winter (CEO) and Carrie Weidenbach (COO) of Aysnd, a digital agency specializing in purpose-driven ecommerce brands. As industry veterans with decades of combined experience, they share invaluable insights on maintaining brand mission during economic uncertainty, particularly amid recent tariff challenges. This conversation delivers practical strategies for navigating market pressures while staying true to your brand's core values and purpose.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!...2025-06-0547 mineCommerce EvolutionGenerating 65% of Revenue from Subscriptions: How Nulastin Created Exceptional Customer Retention with Leah GarciaIn this episode of the E-commerce Evolution Podcast, host Brett Curry sits down with with award-winning entrepreneur Leah Garcia (https://www.linkedin.com/in/leah-garcia-592988/), founder of Nulastin (https://nulastin.com/).Leah has a remarkable journey building a beauty brand with shocking retention numbers—80% blended returning revenue and 65% subscription-based customers. From her bootstrapped beginnings (going from zero to $17.5M before hiring her first employee!) to developing bio-designed elastin products that deliver real results, Leah unpacks the strategies that have made her company a standout success even in uncertain economic times.—Spon...2025-05-2248 min
The paid media labHow to use ChatGPT to its full PPC potential (w/ Frederick Vallaeys) | S2 EP1The Paid Media Lab is back for Season 2 - and we're kicking things off by speaking to none other than Frederick Vallaeys about his methods for streamlining PPC management with ChatGPT and other LLMs. Recently voted the #1 most influential PPC expert of 2025, Fred brings a wealth of knowledge from decades in the industry - previously as a Product Specialist & Ads Evangelist at Google, or currently as CEO of Optmyzr.In this episode, Fred reveals how he’s harnessing the power of ChatGPT and other large language models to streamline campaign management and save thousands of hou...2025-05-2130 mineCommerce EvolutionAttribution is Broken: Understanding MTAs, MMMs, and IncrementalityIn this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Tom Leonard (https://www.linkedin.com/in/thomasbleonard), a fractional marketing leader who specializes in operationalizing Media Mix Modeling and incrementality testing. They dive deep into the often confusing world of marketing measurement. Tom and Brett will debunk myths about attribution and we reveal what truly drives customer acquisition. For ecommerce brands struggling to understand where their marketing dollars are actually working, this conversation offers practical insights on how to move beyond misleading platform metrics.—Sponsored by OMG Com...2025-05-0847 mineCommerce EvolutionBreaking Through Operational Bottlenecks: How to Scale Your Business Beyond the FounderIn this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Jhana Li (https://www.linkedin.com/in/jhana-li), founder of Spyglass Ops, to tackle one of the biggest challenges holding back growing businesses: operational constraints. While many entrepreneurs excel at product development and marketing, they often hit a ceiling when it comes to building operational systems and processes. Jhana shares her expertise as a transformational operations consultant who has helped hundreds of seven and eight-figure businesses scale by creating systems that allow founders to work on their business rather than in it.—...2025-04-2452 mineCommerce EvolutionEpisode 309 - Navigating the Tariff Storm: Smart Strategies to Protect Your E-commerce Profits in 2025In this timely episode, Brett Curry (https://www.linkedin.com/in/thebrettcurry) sits down with Nick Flint (https://www.linkedin.com/in/dominic-flint-b46063b3/), Director of Email Marketing, to tackle the pressing challenge facing e-commerce brands today: how to maintain profitability amid rising tariffs. As import costs surge, they share actionable strategies for protecting your bottom line without sacrificing growth. Whether you’re considering price increases, optimizing marketing spend, or leveraging email to boost customer loyalty, this episode delivers practical solutions you can implement immediately.—Sponsored by OMG Commerce - go to (http...2025-04-1716 min
Google Ads Podcast by Guided PPCEp80- Google Ads Podcast with Frederick Vallaeys, OPTMYZR🚀 Google Ads Insights with Frederick Vallaeys | Optmyzr 🎯
Google Ads expert Frederick Vallaeys shares tips on AI, automation, and campaign optimization. Don’t miss it! 🎧
2025-03-311h 01
Jerrel Arkes Podcast - B2B Marketing#160 Mike Rhodes & Frederick Vallaeys - Integrating AI in your way of workingIn this episode of the Jerrel Arkes Podcast, host Jerrel Arkes and co-host Mark Grasmayer talk with two experts about AI and PPC: Mike Rhodes (former owner of one of Australia's largest independent agencies, now AI tool developer) and Frederick Vallaeys (ex-Googler and Silicon Valley veteran).The guests share their vision on how AI is transforming the marketing landscape. They discuss why keywords and landing pages might disappear, how marketers can best experiment with AI tools, and why it's important to focus on experimenting and iterating rather than perfect prompting.They also explore the future...2025-03-1559 min
10xMarketer PodcastPPC Future 2025: Predictions | Navah Hopkins | Frederick vallaeys | 10xMarketerHow will PPC evolve in 2025? In this episode, Navah Hopkins and Frederick Vallaeys join us to discuss the future of pay-per-click advertising. We explore AI’s growing influence, the potential death of keywords, the rise of new campaign types like P-MAX, and how privacy-first initiatives will shape the industry. Whether you're in e-commerce, B2B, or lead generation, this episode is packed with actionable insights to help you stay ahead. Plus, learn how to upskill, leverage AI tools, and build custom GPTs for your PPC needs. Don’t miss this essential guide to navigating the future of PPC!
2024-12-1146 min
Marketing Leadership Podcast: Strategies From Wise D2C & B2B MarketersGrow Your Brand and Beat Competition With Paid Media AutomationOn this episode, Frederick Vallaeys, CEO of Optmyzr, joins Join Dots Oyebolu. Frederick shares valuable insights into paid media automation and how businesses, small and large, can effectively use automation to improve their marketing strategies. Frederick discusses common mistakes small businesses make, the importance of customer data and the evolving landscape of PPC with generative AI. Key Takeaways:(02:31) The importance of balancing cost-per-click with relevance for successful ad campaigns.(06:53) Why automation is crucial for small businesses with limited time and resources.(11:30) Simple, cost-effective ways for s...2024-09-1242 min
10xMarketer PodcastGoogle Ads Automation & AI | PPC Marketing | Frederick Vallaeys | 10xMarketer | #googleadsIn this insightful podcast, Frederick Vallaeys , former Google employee & CEO of Optmyzr, shares his extensive expertise on Google Ads automation, scripting, AI integration, and the future of PPC marketing.
Fred covers key topics like:
🔸 Basics of Google Ads scripting for automation & efficiency
🔸 Common tasks agencies should automate (budget pacing, anomaly detection, etc.)
🔸 Best practices for leveraging AI & automation effectively
🔸 Dealing with Performance Max capturing brand/organic traffic
🔸 Role of data analytics & incorporating business data
🔸 Attribution challenges with multiple ad platforms
🔸 Impact of AI/automation on digital...2024-05-1341 min
FounderVideo PodcastFV 10: The Evolution of PPC and the Role of AI | Frederick Vallaeys, OptmyzrIn this conversation, Will interviewsFrederick Vallaeys, CEO ofOptmyzrand one of the first 500 employees at Google. They discuss Fred's experience at Google, the evolution of PPC, and the impact of AI on search. They also explore the future of search engines and the role of social media in providing high-quality and trustworthy information. In this conversation, Fred Vallaeys discusses the importance of decentralization and customization in advertising. He highlights the use of chat GPT to build customized language models for each client, allowing marketers to tailor their messaging and strategies. Fred also introduces Optimizer, a tool that helps advertisers save...2024-05-091h 02eCommerce EvolutionEpisode 277 - 10 Siblings, 11 Retail Stores, 1 Amazing BrandBrett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jimmy Sansone (https://www.linkedin.com/in/jimmy-sansone-aa80b881/) about the founding story of The Normal Brand.__Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Chapters: (00:00) Introduction and Jimmy’s Background(11:42) Early Days of The Normal Brand(15:51) Working with Family (22:09) Expansion Into Retail Stores(25:03) Benefits of Having Your Own Stores(32:25) Mistakes Made Along The Way(34:46) Culture and...2024-04-1039 mineCommerce EvolutionEpisode 276 - Let's Buy a Business with Jeremy HorowitzBrett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeremy Horowitz (https://www.linkedin.com/in/jeremyhorowitz1/) about the current state of eCommerce.__Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Chapters: (00:00) Intro(01:58) The State of eCommerce(12:39) Constructing a Healthy P&L(22:48) Would We Buy This Business? (38:38) The Importance of Focusing on Core Customers(43:29) LVMH: The Ultimate Luxury Company(48:44) Outro__...2024-04-0346 mineCommerce EvolutionEpisode 275 - Amazon Ads News & Trends with Jeff Cohen of AmazonBrett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeff Cohen from Amazon (https://www.linkedin.com/in/jeffreycohen/) about amazon ads news and trends. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (07:54) Vertical Video for Sponsored Brand Video(15:43) Amazon’s Facebook Integration (19:27) Prime Video Ads and Sponsored TV(31:33) Amazon Marketing Cloud (AMC) (39:22) AI’s Role In Amazon Advertising (42:15) The Importance of Your Feedb...2024-03-2043 mineCommerce EvolutionEpisode 274 - How to Sell 1/2 Billion in Drink Ware in 8 YearsBrett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Brayn Porter (https://www.linkedin.com/in/jbryanporter/) about how to build a brand on Amazon. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction(04:11) Simple Modern’s Founding Story(17:42) Demand Capture and Paid Ads(24:40) Building A Brand On Amazon(40:40) Transitioning To a 1P Seller on Amazon(46:23) Outro__Links: Kyle Fraugh...2024-03-1344 mineCommerce EvolutionEpisode 273 - 6 Candid Lessons from Parenting 8 Kids + Running an AgencyBrett Curry (https://www.linkedin.com/in/thebrettcurry/) talks about the parallels between parenting and running a business. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (03:12) Lesson 1 - Where All Making It Up As We Go(06:58) Lesson 2 - You’re Never Really Ready(09:19) Lesson 3 - Listen and Communicate Clearly In Multiple Ways(12:17) Lesson 4 - Admit When You’re Wrong(14:39) Lesson 5 - You Might Want A Coach2024-03-0622 mineCommerce EvolutionEpisode 272 - Ambassador Programs that Fuel GrowthBrett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Kyle Fraughton (https://www.linkedin.com/in/kylefraughton/) about ambassador programs and the power of UGC. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (02:40) Kyle’s Background (03:53) Authentic - The Word of the Year(05:55) Is UGC Dead? (10:51) The Digital Age Version of Word of Mouth(13:32) Strategies To Facilitate Word of Mouth...2024-02-2842 min
The Kim Barrett Show PodcastHow to Optimise Your Search Campaigns Beyond PPCSend us a textAre you struggling to find a more efficient alternative to PPC management to optimise your search campaigns? If you're not effectively managing your PPC campaigns, you could be missing out on valuable leads and wasting resources on ineffective strategies.Joining us today is Frederick Vallaeys, a Silicon Valley entrepreneur and the CEO/co-founder of Optmyzr. With a background as one of Google's first 500 employees, Frederick brings a wealth of experience in PPC management and search campaign optimisation. His journey from Google to founding Optmyzr gives him unique insights into the challenges...2024-02-2724 mineCommerce EvolutionEpisode 271 - How to Win in 2024 with Sean Frank of RidgeBrett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Sean Frank (http://twitter.com/SeanEcom/) about what it takes to win as a DTC brand in 2024. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (01:18) The Operators Podcast (06:30) Ridge’s Background(09:38) What To Expect For DTC Brands In 2024(16:08) What Does It Take To Win In 2024(25:13) What Channels Is Sean Most Excited For In 2024(30:15) How To...2024-02-2141 min
Les 2 Gars d’AdWordsComment l'intelligence artificielle va changer notre travail avec Google Ads ?🎙️ Épisode: L'intelligence artificielle va-t-elle révolutionner Google Ads?
Bienvenue dans un nouvel épisode des "2 gars d'AdWords", le podcast dédié aux professionnels du marketing et de la publicité en ligne! Rejoignez Jason Keenan et Francis Daviault, nos experts passionnés, alors qu'ils débattent sur le rôle croissant de l'intelligence artificielle dans l'optimisation des campagnes Google Ads.
Dans cette session captivante, découvrez comment les avancées technologiques récentes, telles que Chat GPT, DALL·E 3 et Bard, transforment l'approche de la publicité numérique. Apprenez des astuces pratiques et des stratégies pour intégrer l'IA à vos campagnes, améliorer vo...2024-01-1128 min
Predictable B2B SuccessHow to balance AI optimization for PPC with customer insights to drive growthIn this Predictable B2B Success podcast episode, host Vinay Koshy interviews Frederick Vallaeys, CEO and co-founder of Optmyzr, a leading PPC management platform. Vallaeys, a seasoned Silicon Valley entrepreneur and one of Google's first 500 employees, discusses the challenges of running digital advertising campaigns, including ad fraud and low conversion rates. He explains how Optmyzr's platform and experience can help businesses overcome these challenges and improve their PPC campaigns' performance. Vallaeys also shares insights from his two books on automation and gaining a competitive advantage.
Frederick Vallaeys is a seasoned entrepreneur and leading PPC search and marketing...2023-06-1342 min
Performance DeliveredFrederick Vallaeys | How Automation Impacts Digital MarketingAutomation is here to stay…But how is it impacting the field of digital marketing?Frederick Vallaeys, co-founding CEO of Optmyzr, the leading and award-winning PPC management platform, is here to share his insight.He’ll cover:Why automation is good for advertisingThe risks associated with PPC automationHow to maximize your ROI on advertisingDoes ChatGPT impact PPC?Automation layering And more2023-05-1026 min
Believe you can because you can!Frederick Vallaeys: How to set up automation in PPC (#496)Pay-per-click (PPC) advertising is a popular marketing strategy for businesses of all sizes. However, managing PPC campaigns can be time-consuming, and keeping up with the latest trends and strategies can be challenging. In this podcast, we’ll be talking with Frederick Vallaeys, an expert in PPC advertising and automation, about how businesses can set up automation…
2023-04-3033 min
Be Real Show#424 - Fred Vallaeys gets REAL about how Optmyzr saves clients Millions in Pay Per Click AdvertisingFrederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author, and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, Fred quickly established a reputation as a pioneer in PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and multiple award-winning PPC management software system. https://www.optmyzr.com/ Fred and the Optmyzr team are at the forefront of evolution in PPC marketing through Optmyzr’s deep automation, driven by machine learning and artificial intelligence. Optmyzr has evolved to become the PPC Expert’s Toolkit, empowering...2023-03-2135 min
E-Commerce Secrets To Scale119 - How To Increase Sales With Google Shopping Ads With Frederick VallaeysThis week on the show, Frederick Vallaeys from OPTMYZR joins me to talk about Google Shopping Ads. Every e-commerce brand should be taking advantage of Google Shopping Ads and Frederick is an ex Google employee that actually helped Google develop Google Ads so don’t miss out on this week’s episode!2023-03-1428 min
Talk Copy to Me | Content + Copywriting PodcastThe Basics on Google Ads for Beginners with Ameet KhabraGoogle ads, for beginners at least, are incredibly confusing. But that doesn't mean that Google ads should be avoided. If anything, if now is the season to invest in advertising, Google ads could be a very strategic way to spend your money.But how do you know when the right time is to invest in ads? And once you are certain your ready, where do you even begin? In this episode of the Talk Copy to Me podcast, I ask Google ads specialist Ameet Khabra how to demystify Google ads for beginners so that...2022-11-3034 min
The Subscription Box ShowEpisode 242 - Per Per Click aka PPC and How it all works with Frederick Vallaeys, Founder of OptmyzrSend us a textFrederick Vallaeys, Founder of Optmyzr joins me to tell all when it comes to PPC. If you've ever wanted a sure-fire method with PPC, listen to this one. Fred has worked at Google and knows his stuff. He was actually a 3 digit employee... Employee 401 or something close to that. All to say he knows his stuff, he's brilliant and brings a ton to the table today! PPC is a phenomenal way to get your box, your business in front of more eyes at a predictable price! Make sur...2022-10-0431 min
Digital Marketing Intelligence for Shopify: Ask the ExpertsEpisode 92: Frederick Vallaeys (E-commerce Platforms)Using Google Ads new "Performance Max" campaigns to take your Shopify store sales to the next level. A developer of Google Adwords and the latest technology-driven solutions to optimize Google Ad e-commerce campaigns explains.2022-09-1350 min
Paris Talks MarketingThe Future of PPC Advertisers in the Automation Age with Frederick Vallaeys, CEO at Optmyzr
Here are some of the key topics that Fred and Paris discussed in this episode:• Google Quality Score & its importance for ad rank• The new ways to advertise on Google with Performance Max campaigns and Responsive Search Ads• The impact of automation on how to optimize search marketing campaigns• Ad Creative optimization with AI Image Generation Tools• What are the skills you need to become a Google Ads Expert today• What is value-based bidding• What is the biggest mind shift in PPC historyGuest...2022-09-0139 min
The Kim Barrett Show PodcastThe PPC Playing Field with Frederick VallaeysSend us a textIn this episode of The Kim Barrett Show, we’re talking about a more efficient alternative to PPC management that will optimize your search campaigns.We are joined by Silicon Valley entrepreneur Frederick Vallaeys who is also the CEO and co-founder of Optmyzr. He shares with us his experience as one of the first 500 Google employees, what drove him to delve into the PPC world, how he leveraged all these to pioneering his company, and more! If you loved this episode, don’t forget to subscribe, rate, and share this...2022-08-0924 min
Make Each Click Count Hosted By Andy SplichalDiscussing PPC (Specifically Google PPC) With Frederick VallaeysThis episode features Fred Vallaeys, the Co-Founder and CEO of Optmyzr, a leading and award-winning PPC management platform. He is also a Silicon Valley entrepreneur, author, and thought leader in pay-per-click search marketing. As an AdWords Evangelist, he helped pioneer the PPC marketing as one of Google's initial 500 workers.Fred shares being an AdWords Evangelist and what type of Google AI he recommends for the advertisers to use and why.Discover the top three mistakes Fred sees advertisers making when they're using the Google ads platform. He deep dive into how you can do better...2022-08-0531 min
Coffee with ClosersHow to Leverage Paid Media to Drive New Business | Frederick VallaeysHow do you approach PPC in your organization? Today’s guest for Coffee with Closers knows everything about it.
Meet Frederick Vallaeys, a Silicon Valley entrepreneur, author, and leading influencer in PCC search marketing. As one of Google’s first 500 employees, Fred quickly established a reputation as a pioneer of PPC marketing as the company’s first AdWords evangelist.
Today, he is a co-founder and CEO of Optmyzr – a leading multi-award-winning PPC management software.
He distinguishes three key roles in PPC advertising - the PPC Doctor, the PPC Pilot, and the PPC Teacher.
To fully...2022-07-1841 min
Jerrel Arkes Podcast - B2B Marketing#7 Friends of Search Amsterdam 2022 [Dutch & English] In this episode I talk to the following speakers about their presentation on the stage Friends of Search 2022 in Amsterdam. Arend de Ruiter & Jeroen Maaijen:Panel: How to reach the ‘post-pandemic’ Workday ConsumerMike Ryan:Ditch ROAS; alternatives for more accurate PPC resultsAndrew Lolk:Performance Max: the good, the bad and the ugly?Simo Ahava:Server-side tracking - Myth of the cookieless futureFrederick Vallaeys:3 Ways Modern PPC Mana...2022-06-1557 min
Embark On Into A Thought-Provoking Full Audiobook Before Bedtime.Unlevel the Playing Field: The Biggest Mindshift in PPC History by Frederick VallaeysPlease visithttps://thebookvoice.com/podcasts/1/audiobook/597664to listen full audiobooks.
Title: Unlevel the Playing Field: The Biggest Mindshift in PPC History
Author: Frederick Vallaeys
Narrator: Kaleo Griffith
Format: Unabridged Audiobook
Length: 6 hours 12 minutes
Release date: May 26, 2022
Genres: Computers & Technology
Publisher's Summary:
Today’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in? Your answers lie in automation layering. In Unlevel the Playing Field, Frederick Vallaeys reveals how to combine the be...2022-05-266h 12Experience Your Day With A Heart-Pounding Full Audiobook.Unlevel the Playing Field: The Biggest Mindshift in PPC History by Frederick VallaeysPlease visithttps://thebookvoice.com/podcasts/1/audiobook/597664to listen full audiobooks.
Title: Unlevel the Playing Field: The Biggest Mindshift in PPC History
Author: Frederick Vallaeys
Narrator: Kaleo Griffith
Format: Unabridged Audiobook
Length: 6 hours 12 minutes
Release date: May 26, 2022
Genres: Marketing & Advertising
Publisher's Summary:
Today’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in? Your answers lie in automation layering. In Unlevel the Playing Field, Frederick Vallaeys reveals how to combine the be...2022-05-266h 12
Grab the Essential Full Audiobooks in Non-Fiction, Computers & TechnologyUnlevel the Playing Field: The Biggest Mindshift in PPC History by Frederick VallaeysPlease visit https://thebookvoice.com/podcasts/1/audiobook/597664 to listen full audiobooks. Title: Unlevel the Playing Field: The Biggest Mindshift in PPC History Author: Frederick Vallaeys Narrator: Kaleo Griffith Format: Unabridged Audiobook Length: 6 hours 12 minutes Release date: May 26, 2022 Genres: Computers & Technology Publisher's Summary: Today’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in? Your answers lie in automation layering. In Unlevel the Playing Field, Frederick Vallaeys reveals how to combine th...2022-05-2605 minGrab the Essential Full Audiobooks in Non-Fiction, Computers & TechnologyUnlevel the Playing Field: The Biggest Mindshift in PPC History by Frederick VallaeysPlease visithttps://thebookvoice.com/podcasts/1/audiobook/597664to listen full audiobooks.
Title: Unlevel the Playing Field: The Biggest Mindshift in PPC History
Author: Frederick Vallaeys
Narrator: Kaleo Griffith
Format: Unabridged Audiobook
Length: 6 hours 12 minutes
Release date: May 26, 2022
Genres: Computers & Technology
Publisher's Summary:
Today’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in? Your answers lie in automation layering. In Unlevel the Playing Field, Frederick Vallaeys reveals how to combine the be...2022-05-266h 12
Let Your Ears Be the Gateway to Knowledge With Full AudiobookUnlevel the Playing Field: The Biggest Mindshift in PPC History Audiobook by Frederick VallaeysListen to this audiobook in full for free onhttps://hotaudiobook.com/freeID: 597664
Title: Unlevel the Playing Field: The Biggest Mindshift in PPC History
Author: Frederick Vallaeys
Narrator: Kaleo Griffith
Format: Unabridged
Length: 06:12:23
Language: English
Release date: 05-26-22
Publisher: Authors Republic
Genres: Business & Economics, Marketing & Advertising, Science & Technology, Technology & Engineering
Summary:
Todays digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in?
Your answers lie in automation layering.
In Unlevel the...2022-05-266h 12
PPC Live The Podcast - The F*ck ups that led to TriumphsEP206 - Google Marketing Live 2022Welcome to this week's episode of the PPC tat Roundup. Today's episode was a unique one. We didn't quite have the usual discussion where Julie asks some questions and we give expert answers. There was the Google marketing live. It was a conference that happened live on Google as in, there were people there.
I saw pictures of Christi, Olson of Microsoft and Kirk Williams and Frederick Vallaeys and, several other people. So they were actually out there, but there were lots of chats on Twitter, and I joined them. I joined the chat as...2022-05-2531 min
Crossover CommerceThe Top 3 Mistakes You Should Avoid Making in PPC⎜ Optmyzr ⎜ EP 227On Episode 227 of the Crossover Commerce Podcast, Ryan Cramer talks with Frederick Vallaeys, Co-Founder/CEO of Optmyzr. They'll cover the top 3 mistakes you should avoid making in PPC. They'll also talk about increasing the efficiency of your Google ads through automation.---Crossover Commerce is presented by PingPong Payments. PingPong transfers more than 150 million dollars a day for eCommerce sellers just like you. Helping over 1 million customers now, PingPong has processed over 90 BILLION dollars in cross-border payments. Save with a PingPong account today! ---Stay connected with Crossover Commerce and PingPong...2022-05-2054 min
Believe you can because you can!114. Automation In PPC with Frederick VallaeysHow can advertisers win at PPC? Everyone has access to the same cutting edge automations from Google? Frederick Vallaeys shares about the concept of automation layering and why it’s invaluable to help advertisers do better in the age of automation. Advertisers love to win and they know it is possible with automation. Automation is key…
2022-04-1044 min
Customers Who ClickGaining a Competitive Advantage in PPC Search MarketingIn episode 105 of the Customers Who Click podcast I spoke with Frederick Vallaeys, the CEO of Optmyzr about how you can get ahead of the competition in the PPC space, despite everyone having access to the same tools, the same ability to set up campaigns.The human element will help you stand out and beat the competition.It’s all about the human element, and this is where being a real marketer is worth its weight in gold. There are so many platform experts out there, or less experienced business owners who just set their campaigns up and le...2022-04-0542 min
eCom@One with Richard HillE100: Frederick Vallaeys - Level Up Your Google Ads Campaigns With Advanced AutomationFrederick was one of Google's first employees and quickly became one of AdWords’ first evangelists almost 20 years ago. Now he is the CEO of Optmyzr, a PPC SaaS with billions of dollars in Ad spend under management.
In this episode, we delve into automation and how to use it to your advantage with your digital advertising. We’ve already seen it being done with Smart Bidding and Smart Shopping, and with Google Advertising still evolving all the time, it won’t be long before we have to further put our trust in Google’s AI with new smart cam...2022-03-2557 min
Podcast Archives - QA Selling Online PodcastFrederick Vallaeys, CEO at Optmyzr and One of Google’s first 500 employeesFrederick Vallaeys CEO at Optmyzr and One of Google’s first 500 employeesFred spent 10 years at Google building AdWords and teaching advertisers how to get the most out of it.
How did you start with Google back in 2002⦁ it's safe to say you are Google certified lol⦁ What was your job at Google?⦁ How did Optmyzr start?⦁ Did you have a day you realized it was going to work?⦁ Tell me how Optmyzr works⦁ Do I create the ads in your platform and it sends them to Google or do I create them the old way and the tool optimizes it?⦁ Can I connect wi...2022-03-1539 min
QA Selling Online at AmazonFrederick Vallaeys, CEO at Optmyzr and One of Google’s first 500 employeesFrederick Vallaeys CEO at Optmyzr and One of Google’s first 500 employeesFred spent 10 years at Google building AdWords and teaching advertisers how to get the most out of it.
How did you start with Google back in 2002⦁ it's safe to say you are Google certified lol⦁ What was your job at Google?⦁ How did Optmyzr start?⦁ Did you have a day you realized it was going to work?⦁ Tell me how Optmyzr works⦁ Do I create the ads in your platform and it sends them to Google or do I create them the old way and the tool optimizes it?⦁ Can I connect wi...2022-03-1539 minPPC Live The Podcast - The F*ck ups that led to TriumphsEP191 - Frederick Vallaey's Unlevel the Playing Field#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini, co-led by author & founder Frederick Vallaeys
Q1 How much automation are you currently using in your Google Ads accounts? What types are you using?
Q2Do you use smart bidding across the board or only for certain campaigns?
Q3 Have you tested the fully automated cross channel Performance Max campaign type and how would you feel if it replaced legacy campaign types?
Q4...2022-02-0933 min
Targeted Lead Generation - Helping you discover and find the best lead generation tools and techniques for your businessPay-per-click search marketing – why this is so important and how to make it happen.Come and listen as Frederick Vallaeys joins the podcast and talks about PPC and your business. Fred was one of the first 500 Google employees and a master at Adwords. If you are doing PPC or even just thinking about it - please listen. Coach Manny2022-02-0135 min
Search Engine Journal ShowAutomation and Paid Search - How To Adapt and Prosper with Frederick Vallaeys - E.p. 230Frederick Vallaeys joins Loren Baker to talk about PPC and automation trends introduced by the ad engines. Automation is everywhere – but what does it mean for practitioners? Are we being replaced by machines? How can we reskill to remain valuable to our clients/organizations?2021-06-1733 min
The Internet Marketing Podcast#592 AI/ML Developments in Paid Media with Frederick Vallaeys, CEO of OptmyzrIn this episode, we're joined by Frederick Vallaeys, CEO of Optmyzr. Frederick worked at Google between 2002 and 2012, helping to build some of the key Google Ads features and functionality that we all use today. Notably, between 2007 and 2012, Fred was the first Google AdWords evangelist, helping to promote Google AdWords as well as playing a vital role in developing Google Ads to serve advertiser needs. In 2013, Frederick founded Optmyzr, a PPC SaaS company that's driven by machine learning and artificial intelligence and aims to empower PPC professionals to eliminate barriers in their search marketing p...2021-03-1143 min
PPC Town Hall17. How to optimize beyond ROAS in PPC with Andreas Reiffen and Frederik BoysenOur panelists this week are obsessed with driving better results in retailers' PPC campaigns:
Andreas Reiffen, Founder and CEO at Crealytics
Frederik Boysen, Founder and CEO at Profitmetrics.io
Topics we discussed:
Why ROAS may be the wrong metric to optimize for
How Customer Lifetime Value can be used to optimize PPC
How to optimize an ecommerce account for maximum profits
How to activate first party data in performance advertising
2020-07-2258 min
PPC Town Hall16. Meet the 2 most influential people in PPC with Michelle Morgan and Purna VirjiOur panelists this week are the top 2 most influential PPC experts in the world according to the annual PPC Hero survey:
Michelle Morgan, Director of Client Services at Clix Marketing
Purna Virji, Sr. Manager, Global Engagement at Microsoft
Topics we discussed:
How to build a winning personal brand
The best PPC tips of 2020 that vaulted Michelle and Purna to the top of the list
How Purna and Michelle keep up-to-date with constant change in digital marketing
The features they are most excited about for the coming year
2020-07-181h 02
PPC Town Hall15. Running a PPC Agency during COVID with Brittni Swenson and Matt UmbroOur panelists this week are:
Brittni Swenson, CMO at Tandem Interactive
Matt Umbro, Director of Key Accounts at Brainlabs Digital and Founder of PPCChat
Topics we discussed:
How digital agencies can help clients hurt by COVID-19
How to quickly adapt services to a changed landscape
When to test a new Google feature and when to go all in
How agency pricing has evolved and what works today
What matters most to PPC agency clients
Does free automation from Google help or hurt agencies who sell services
Join us every week at https://www.optmyzr.com...2020-07-0859 min
PPC RockstarsFrederick Vallaeys From Optmyzr Returns!Learn about Getting Started with AdWords Scripts, a new way to programmatically access AdWords data: write simple JavaScript in an IDE embedded directly into the web application, with Former Google Adwords Evangelist and Founder of Optmyzr, Frederick Vallaeys.2020-07-0232 min
PPC Town Hall14. Julie Bacchini and Susan Wenograd - Tips for new PPC CampaignsOur panelists this week are:
Julie Bacchini, Founder of Neptune Moon and #25 on the 2020 list of most influential PPC experts
Susan Wenograd, CMO at Aimclear and #8 on the 2020 list of most influential PPC experts
Topics we discussed:
Consumers are afraid to visit your brick-and-mortar stores. How do you drive buyers to your online store
Tips for getting started with your first PPC campaign
When should you use a Smart Campaign vs a regular campaign
What common issues plague PPC accounts
2020-07-021h 00
PPC Town Hall12. Cory Henke, Joe Martinez - YouTube and Video AdsOur panelists this week are:
Cory Henke, Founder of Variable Media
Joe Martinez, Director of Client Strategy for Clix Marketing
The main topic this week is YouTube and video ads. We discuss:
Is YouTube really cheap? What can we expect
Ad formats on YouTube
YouTube Video Builder Beta
How to use YouTube Video Builder
Location, Call-to-action and Sitelink extensions for YouTube ads
Customer targeting tricks for YouTube ads
TrueView Shopping ads
How YouTube can help your non-video campaigns in Google Ads
YouTube Lead Form Ads
YouTube Select: Target views on television screens
Shopping Ads on YouTube
2020-06-251h 00
PPC Town Hall11. Andrew Lolk, Duane BrownPanelists this week are:
Andrew Lolk, Founder of Savvy Revenue
Duane Brown, Founder of Take Some Risk
The main topic this week is PPC for Ecommerce. We're talking about:
Free Google shopping ads
Snap Ads Guide
TikTok Shopping with Levi's
Tips for retailers who need to get ecommerce up and running quickly
Turning your feed into search ads automatically
What should be your most important metric? ROAS or profit?
2020-06-1156 min
PPC Town Hall10. Ann Stanley, Gianpaolo LorussoWe discuss new Google Ads features launched in the past 3 months.2020-06-031h 01
PPC Town Hall9. AJ Wilcox, Matt Van Wagner, Frank CowellWe discuss tips for B2B paid search and paid social marketing with a focus on Google Ads, Microsoft Ads, and LinkedIn Ads.
Expert panelists are AJ Wilcox from B2Linked, Matt Van Wagner from Find Me Faster, and Frank Cowell from Digitopia.2020-05-2855 min