Shows
PPC Town HallLessons From 20 Years in PPC: How Agencies Should Prepare For The Future | PPC TH 117Watch the video version here: https://youtu.be/97H74PpxrIEFrederick Vallaeys sits down with Aaron Levy, long-time PPC leader and now Optmyzr Evangelist, to talk about the future of paid search, AI, and agency life.Aaron has spent nearly 20 years in paid search, from helping DuPont launch its early marketing programs to running a 115-person team at Tinuiti. He shares lessons from his career, including why “best practices” can kill originality, how to train new PPC talent in an AI-driven world, and how agencies can balance clients, vendors, and innovation.Key discussion points:- Aaron's journey from...
2025-08-2645 minPPC Town HallKirk Williams on How Agencies Can Thrive In the Age of AI | PPC TH 116Watch the video version here: https://youtu.be/AEXzdt87ujUKirk Williams (Founder of ZATO Marketing) joins Frederick Vallaeys to explore how digital marketing agencies can not only survive but thrive in the new AI-powered world of advertising.As AI changes everything from campaign management to creative production, Kirk shares what it takes for agencies to stay relevant, profitable, and valuable to clients.What You’ll Learn:- Why AI isn’t the death of agencies and how it can become their superpower- How to rethink your agency’s pricing and service models- The importance of strategy, consul...
2025-08-0546 minPPC Town HallThe #1 Reason Your Brand is INVISIBLE to AI (And How to Fix It) | PPC TH 115Watch the video version here: https://youtu.be/w6mD2Wv5Gh4Is the era of the search engine over? Are we now living in the age of the Answer Engine?In this episode, Frederick Vallaeys sat down with Kasim Aslam, a trailblazer who went from running the #1 ranked Google Ads agency to becoming a pioneer in the new field of Answer Engine Optimization (AEO).Kasim reveals why he sold his 8-figure agency at the "exact right time," warning that the old PPC agency model is a "hot potato" doomed to fail in the new AI-driven landscape...
2025-07-1646 minPPC Town HallGoogle Marketing Live 2025 Exclusive Insider Intel With Ginny Marvin | PPC TH 114Watch the video version: https://youtu.be/GPKgUZPM3H0Key Takeaways from the Episode🔍 Search Is Evolving FastGoogle Ads is adapting to a post-keyword world where prompts, AI conversations, and multimodal inputs dominate.AI Overviews and AI Mode represent major shifts in how queries are interpreted.🤖 AI Max for SearchAI Max is a toggle within Search campaigns that activates features like text asset generation, final URL expansion, and query expansion.Compatible with c...
2025-05-281h 02
The paid media labHow to use ChatGPT to its full PPC potential (w/ Frederick Vallaeys) | S2 EP1The Paid Media Lab is back for Season 2 - and we're kicking things off by speaking to none other than Frederick Vallaeys about his methods for streamlining PPC management with ChatGPT and other LLMs. Recently voted the #1 most influential PPC expert of 2025, Fred brings a wealth of knowledge from decades in the industry - previously as a Product Specialist & Ads Evangelist at Google, or currently as CEO of Optmyzr.In this episode, Fred reveals how he’s harnessing the power of ChatGPT and other large language models to streamline campaign management and save thousands of hou...
2025-05-2130 minPPC Town HallLinkedIn Masterclass: AJ Wilcox's 3-Stage Funnel That 5Xed Conversions | PPC TH 113Watch the video version here: https://youtu.be/FKCn21Z0TN8Are LinkedIn Ads worth it in 2025? In this conversation, Frederick Vallaeys chats with AJ Wilcox, the world's top LinkedIn Ads expert and a top PPC influencer, about why LinkedIn is becoming the most powerful platform for B2B marketers.They dive into:- Why Google Ads alone won’t cut it anymore- AJ’s 3-stage funnel strategy that boosted conversion rates 5X- How to effectively use video and thought leader ads on LinkedIn- The real cost of LinkedIn ads (and how to pay less...
2025-05-1448 minPPC Town HallGoogle Ads Exclusive with Ginny Marvin, Ads Product Liaison | PPC TH 112Watch the video version: https://youtu.be/oO0962bWLZwGet the inside scoop on Google Ads directly from Ginny Marvin, the Google Ads Product Liaison.In this exclusive interview hosted by Navah Hopkins, Ginny shares what’s changing in the world of paid search — from Performance Max updates and ad rank mechanics to landing page experience, creative optimization, and the future of AI ads.🔍 Topics we cover:- The truth about ad rank and CPCs- New landing page quality rules (and how they affect scores)- Why most marketers misuse Performance Max- What to expect from AI ads and...
2025-04-3052 minPPC Town HallThe Tariff Crisis: Survival Tips and Advice for Advertisers (Part 2) | PPC TH 111Watch the video version here: https://youtu.be/x_jQeZP04CkThe 2025 trade war is here, and advertisers are feeling the heat. In this special PPC Town Hall, Frederick Vallaeys speaks with economics-savvy marketer Sam Tomlinson to explain how the escalating U.S.-China tariff war is shaking up the ad world. Follow Sam: https://www.linkedin.com/in/digitalsamiam/Follow Fred: https://www.linkedin.com/in/frederickvallaeys/► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=to...
2025-04-1631 minPPC Town HallThe Tariff Crisis: PPC Survival Tips and Advice from Top Experts | PPC TH 110Video version: https://youtu.be/ggbpS5rLIzEThe 2025 trade war is here, and advertisers are feeling the heat. In this special PPC Town Hall, Navah Hopkins speaks with Duane Brown (Take Some Risk) and Casey Gill (Web Savvy) about the ripple effects of tariffs on Google Ads, Meta, Microsoft, and Amazon.From shrinking margins to campaign testing strategies and cross-border messaging, this episode is packed with tactical advice you can apply right now. Whether you're managing a $10K or $100K ad budget, these insights will help you survive and thrive during uncertain times.Follow...
2025-04-1046 min
Google Ads Podcast by Guided PPCEp80- Google Ads Podcast with Frederick Vallaeys, OPTMYZR🚀 Google Ads Insights with Frederick Vallaeys | Optmyzr 🎯
Google Ads expert Frederick Vallaeys shares tips on AI, automation, and campaign optimization. Don’t miss it! 🎧
2025-03-311h 01PPC Town HallWhy Your PPC Reports Are Misleading You | PPC TH 109Watch the video version: https://youtu.be/BKsG1dvPx_QIs your PPC reporting holding you back? In this episode of PPC Town Hall, we uncover how bad attribution models, GA4 issues, and ignored conversion lag can lead to misleading data and lost profit. Learn how to upgrade your reports to power smarter decisions and better ad performance.Follow Scott: https://www.linkedin.com/in/scottd71/Follow Fred: https://www.linkedin.com/in/frederickvallaeysCheck out Wicked Reports: https://www.wickedreports.com/► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.co...
2025-03-2651 min
Jerrel Arkes Podcast - B2B Marketing#160 Mike Rhodes & Frederick Vallaeys - Integrating AI in your way of workingIn this episode of the Jerrel Arkes Podcast, host Jerrel Arkes and co-host Mark Grasmayer talk with two experts about AI and PPC: Mike Rhodes (former owner of one of Australia's largest independent agencies, now AI tool developer) and Frederick Vallaeys (ex-Googler and Silicon Valley veteran).The guests share their vision on how AI is transforming the marketing landscape. They discuss why keywords and landing pages might disappear, how marketers can best experiment with AI tools, and why it's important to focus on experimenting and iterating rather than perfect prompting.They also explore the future...
2025-03-1559 minPPC Town HallPMax, First-Party Data, AI, and More: How to Win at PPC in 2025 | PPC TH 108Watch the video version: https://youtu.be/lQ2DkGGfJTUIn this episode of PPC Town Hall, host Frederick Vallaeys sits down with Josh Baines from Adthena to discuss the seismic shifts happening in the PPC industry. From AI-powered automation to the changing role of manual bidding, this episode dives deep into how advertisers can stay in control while leveraging automation.We also explore first-party data, SERP evolution, and how Performance Max campaigns impact ad visibility. Should you still invest in SEO if you dominate PPC? Can you reduce PPC spend if your organic rankings are strong?Josh...
2025-03-1245 minPPC Town HallAI Can’t Fix Your Bad Feeds Alone—Here’s Why You Still Matter! | PPC TH 107Watch the video version here: https://youtu.be/c_6Wht__TVkIn this episode I sit down with Jacques van der Wilt, the founder of DataFeedWatch, to discuss the massive transformation AI is bringing to product data feeds and ecommerce advertising.🔍 Key Topics Covered:✅ How AI is reshaping data feed optimization✅ The evolution of Google Shopping, Perplexity AI, and emerging platforms✅ Why automated feeds matter for ecommerce success✅ The future of search engines and AI-driven shopping experiences✅ How brands can future-proof their feed strategies with AIJacques shares insider insights from his years in the industry, including how DataFeedWatch...
2025-02-2646 minPPC Town HallPPC in 2025: What to Stop, Start & Double Down On | PPC TH 106Watch the video version here: https://youtu.be/fl_cqCKVI7gIn this must-watch episode, PPC experts Andrew Lolk and Julie Bacchini Friedman talk about what PPC advertisers should STOP doing, START doing, and DOUBLE DOWN on in 2025.🔍 Topics Covered:✅ The biggest PPC mistakes to avoid in 2025✅ Why SKAGs and last-click attribution are outdated✅ Smart bidding strategies that actually work✅ How Performance Max (PMAX) should be used correctly✅ The future of Google Ads, Meta Ads, and search marketing✅ Why you should double down on competitive research & better ad copy✅ How AI is changing PPC and what you need to knowFollo...
2025-02-121h 00PPC Town HallPractical Advice on How to Actually Make Smart Bidding Work for You | PPC TH 105Watch the video version here: https://youtu.be/yrOm2_q5E_I
🔑 Key Takeaways:
1️⃣ Google's Machine Learning Needs Data:
At least 30 conversions per campaign per 30 days for effective smart bidding.
If you're not hitting this number, soft conversions (engaged visitors, add-to-cart actions, etc.) can help train the algorithm.
2️⃣ Keywords Are Less Predictable Than Before:
Google is moving towards broad match + audience signals instead of relying purely on exact keywords.
Signals like user intent, browsing history, and in-market audiences matter more than ever.
3️⃣ Low Search Volume Keywords Are Harder to Target:
Google often flags them as "too low volume" and won...
2025-01-3154 minPPC Town HallGenerative Search Is Disrupting Google Ads: What Marketers Need to Know | PPC TH 104Watch the video version here: https://www.youtube.com/watch?v=ScSnLk9XC2M
In this episode, Frederick Vallaeys spoke to Greg Finn and Christine "Shep" Zernheld, hosts of Marketing O'Clock, one of the top digital marketing news shows. Together, we discuss the latest trends in PPC, Google's evolving strategies, and the role of generative AI in reshaping the digital advertising landscape.
🚀 Key Topics Covered:
- Google’s record-breaking Q4 2024 revenue and its impact on advertisers
- Generative AI: Hype vs. reality in PPC automation
- The future of Google Ads: From manual controls to PM...
2025-01-2945 minPPC Town HallOld School PPC vs. PPC in the Era of Automation and Generative AI | PPC TH 103Watch the video version here: https://youtu.be/X-1iGyBtS70
Generative AI is transforming PPC, but is it all good?
In this episode, Sophie Fell, Director of Paid Media at Two Trees PPC, talks about the seismic shifts AI is causing in paid search.
A generative AI skeptic herself, Sophie dives deep into her mixed feelings about tools like ChatGPT, discusses the loss of manual controls, and shares insights into how agencies can prepare for an automated future.
Follow Sophie on LinkedIn: https://www.linkedin.com/in/sophiefellppc/
Follow Fred on LinkedIn at https...
2024-12-1839 minPPC Town HallGoogle Explains How to Leverage Its AI Tools for Profitable Ad Campaigns | PPC TH 102Watch the video version here: https://youtu.be/lr-oz0wLWPI
Tetsuo Konno, Search & Performance Lead at Google shares how Gemini and predictive AI are changing the way marketers approach Google Ads campaigns.
He also teaches how to set up your data properly for Google Ads and why that matters more than ever.
📌 Here’s what you’ll learn:
- How to use predictive and generative AI in Google Ads
- Why feed optimization is key to better performance
- Practical examples of AI in action, like ad copy and data insights
- The future of PPC roles and ski...
2024-12-1146 min
10xMarketer PodcastPPC Future 2025: Predictions | Navah Hopkins | Frederick vallaeys | 10xMarketerHow will PPC evolve in 2025? In this episode, Navah Hopkins and Frederick Vallaeys join us to discuss the future of pay-per-click advertising. We explore AI’s growing influence, the potential death of keywords, the rise of new campaign types like P-MAX, and how privacy-first initiatives will shape the industry. Whether you're in e-commerce, B2B, or lead generation, this episode is packed with actionable insights to help you stay ahead. Plus, learn how to upskill, leverage AI tools, and build custom GPTs for your PPC needs. Don’t miss this essential guide to navigating the future of PPC!
2024-12-1146 minPPC Town Hall10 Powerful Automations Beeby Clark+Meyler Uses Everyday to Manage Small Google Ads AccountsWatch the video version here: https://youtu.be/oX8AFB-GVUI
Amy McLain-Ponder, Group Director of Paid Search at Beeby Clark+Meyler (BCM) shares 10 powerful automations her team uses to tackle the unique challenges of managing small Google Ads accounts.
From saving time on repetitive tasks to maximizing limited budgets, Amy shares how her team stays in control of campaigns in a world dominated by AI and automation.
🚀 What You'll Learn:
- How to use anomaly alerts to quickly identify and fix performance issues before they hurt your account.
- The secret to precise budget pacing that keeps you...
2024-12-0947 minPPC Town HallHow Advanced Auto Parts Leverages Generative AI for Digital Marketing Success | PPC TH 101Watch the episode here: https://youtu.be/cDEVRv8MI2o
Learn how Katlyn Edwards from Advanced Auto Parts reveals how they're using generative AI for PPC and SEO.
She shared the tools, tactics, and strategies that are helping her team stay ahead in a competitive market.
This episode is packed with insights on using AI for scale, building customer-centric campaigns, and preparing for the future of search marketing.
🎯 What You’ll Learn:
- How to integrate AI into PPC workflows for scale
- Preparing for Google's AI updates for SEO
- The role of human...
2024-12-0139 minPPC Town HallMaximize Q4 Holiday Sales with Microsoft’s Expert Tips | PPC Town Hall 100Watch the video version here: https://youtube.com/live/6UepjtkisSc
Get your Q4 holiday campaigns ready with Microsoft’s top tips.
Join Joe Dries from Microsoft as he dives into key shopping strategies, including early preparation, AI-driven targeting, and leveraging first-party data to connect with holiday shoppers.
Discover how to optimize your ad spend and reach high-value audiences for a successful holiday season.
Takeaways:
- Early Preparation is Key: Consumer shopping habits are shifting earlier, with many starting to shop as soon as September. Brands should have strategies and campaigns ready well before peak sh...
2024-10-2948 minPPC Town HallHow Generative AI is Revolutionizing SaaS | Fireside Founders ChatWatch the video version here: https://youtu.be/BEe94T9cz8Y
In this episode, Frederick Vallaeys chats with Tom O'Malley, Founder and CEO of Ascend AI.
Takeaways from the episode:
Product-Led Growth: Tom shared the importance of transitioning from a high-touch sales model to a product-led growth strategy. His platform used potential customers to sell to themselves, driving a flywheel effect for customer acquisition.
Account-Based Marketing with AI: Tom explained how his team used AI to identify potential panelists for panels and leveraged this same technology to target and convert high-value accounts, making...
2024-10-1739 minPPC Town HallUnorthodoxy: A Contrarian Marketer's Guide to the New Internet | Fireside Founders ChatWatch the video version here: https://youtube.com/live/QrSYTHtHwrg
In this episode, Frederick Vallaeys talks to Gill Gildner, co-founder of Discosloth, a marketing agency.
Gil presents a refreshing and contrarian approach to modern marketing. This approach resonates with marketers who want to differentiate themselves in an increasingly uniform digital landscape. Drawing on his experience as the co-founder of Discosloth, Gil challenges traditional digital marketing tactics by emphasizing long-term brand building over short-term gains.
Find out more in his new book here: https://www.amazon.com/Unorthodoxy-contrarian-marketers-philosophy-surviving/dp/1733794867
Follow Gil on LinkedIn: https://www...
2024-10-0230 minPPC Town HallHow Ex-Googler Sharon Park Built a Winning Agency in the AI Era | PPC Town Hall 99Watch the video version here: https://youtu.be/j3PuOdWUDpc
In this episode, Frederick Vallaeys sat down with Sharon Park, founder of Sage Digi, to discuss her journey from Google to starting her own digital agency. They talked about the transformation of Google Ads PPC, the impact of generative AI on marketing, and the future of Google in a rapidly evolving PPC landscape.
Sharon also shared insights on how agencies can stay competitive, creative, and profitable while leveraging technology like connected TV, YouTube, and AI.
Key Takeaways:
- The Future of Agencies: Sharon shares her experience transitioning...
2024-09-1845 minPPC Town HallGoogle’s U-Turn on Cookies: What Does It Mean for Advertisers | PPC Town Hall 98Watch the video version here: https://youtu.be/DGSCAPCsqiQ
In this episode of PPC Town Hall, the discussion centered around Google's recent decision to no longer deprecate third-party cookies in Google Chrome, despite previous announcements suggesting otherwise.
Ben Vigneron from Blackbird PPC discussed what this means for advertisers and the broader digital marketing landscape.
Key Takeaways:
Google's Decision and Its Implications:
- Google has decided to delay the deprecation of third-party cookies in Chrome, which was initially driven by privacy concerns and regulatory pressures (e.g., GDPR, CCPA).
- This delay means that advertisers will continue to...
2024-08-2843 minPPC Town HallWhat's the future of the 'keyword'? | PPC Town Hall 97Watch the video version here: https://youtu.be/r3eH7Loz3FA
In this episode of PPC Town Hall, I sat down with Andrew Lolk and Jyll Saskin Gales to discuss Google Ads' latest updates to query matching and brand controls and what it means for keywords, match types, and advertisers.
Follow Jyll on LinkedIn: https://www.linkedin.com/in/jyllsaskingales/
Follow Andrew on LinkedIn: https://www.linkedin.com/in/andrewlolk/
Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/
► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.co...
2024-08-1446 minPPC Town HallA PPC Data Analysis Masterclass by Cory Lindholm | PPC Town Hall 96Watch the video version here:
In this episode, our Co-founder & CEO, Frederick Vallaeys sat down with Cory Lindholm to dive deep into the world of PPC data analysis.
Cory kicked things off by covering the essentials. Then, he walked through the process of performing an analysis to uncover valuable insights about seasonality, how your accounts are performing, and even correlations between different metrics.
He also discussed the importance of having a solid foundation in statistics and data when it comes to making informed PPC decisions.
There’s so much value packed in this episode. An...
2024-07-0359 minPPC Town HallBONUS: 7 PPC Automations That Save You From BurnoutWatch the video version: https://www.youtube.com/watch?v=4uGrZIy7-GQ
Matthieu Tran-Van is an independent Google Ads specialist who provides search engine advertising services to clients with a lifetime managed ad spend of $350 million.
In this session, he shares 7 automations that helped boost his clients' results and saved him from burnout.
Timestamps:
0:00 - Introduction
0:59 - Guest Introduction: Matthieu
4:20 - Shopping campaign automations
23:44 - DSA campaign automations
29:48 - Seasonality-based automations
36:26 - Automated bidding automations
43:39 - Keyword automations
48:48 - Performance Max automations
52:45 - RSA automations
57:00 - Reporting
1:01:33 - Connect with Matthieu
Follow Matthieu on...
2024-07-011h 03PPC Town HallHow Marketers Can Thrive in a Post-third-party Cookie Era | PPC Town Hall 95Watch the video podcast here: https://youtu.be/xa3jH8M_j88
I spoke to Larry Kim - Founder & CEO at Customers.ai in this episode.
Larry talked about how privacy regulations are changing and what that means for marketers. He also talked about how his company, Customers.ai is helping businesses with better remarketing using sales outreach automation.
Watch this episode to learn:
- How privacy regulations can impact your advertising
- How marketing is changing in the post-cookie era
- How to spot winners & losers by conducting regular experiments
Your speaker:
Larry...
2024-06-0646 min
10xMarketer PodcastGoogle Ads Automation & AI | PPC Marketing | Frederick Vallaeys | 10xMarketer | #googleadsIn this insightful podcast, Frederick Vallaeys , former Google employee & CEO of Optmyzr, shares his extensive expertise on Google Ads automation, scripting, AI integration, and the future of PPC marketing.
Fred covers key topics like:
🔸 Basics of Google Ads scripting for automation & efficiency
🔸 Common tasks agencies should automate (budget pacing, anomaly detection, etc.)
🔸 Best practices for leveraging AI & automation effectively
🔸 Dealing with Performance Max capturing brand/organic traffic
🔸 Role of data analytics & incorporating business data
🔸 Attribution challenges with multiple ad platforms
🔸 Impact of AI/automation on digital...
2024-05-1341 min
FounderVideo PodcastFV 10: The Evolution of PPC and the Role of AI | Frederick Vallaeys, OptmyzrIn this conversation, Will interviewsFrederick Vallaeys, CEO ofOptmyzrand one of the first 500 employees at Google. They discuss Fred's experience at Google, the evolution of PPC, and the impact of AI on search. They also explore the future of search engines and the role of social media in providing high-quality and trustworthy information. In this conversation, Fred Vallaeys discusses the importance of decentralization and customization in advertising. He highlights the use of chat GPT to build customized language models for each client, allowing marketers to tailor their messaging and strategies. Fred also introduces Optimizer, a tool that helps advertisers save...
2024-05-091h 02PPC Town HallHow Search Generative Experience Could Change How You Run Google Ads | PPC Town Hall 94Watch the video episode here: https://www.youtube.com/watch?v=R01u7IWODts
Google’s Search Generative Experience (SGE) is a big change from how searches usually work.
For decades we’ve been used to seeing 10 blue links for our searches—and clicking on them took us to web pages.
With SGE, the process changes. We’re seeing answers to our queries directly in the search results, removing the need to click on links. And we’re also seeing changes in ad placements, which significantly impact our organic search and paid search performance.
In this episode, I spoke to...
2024-05-0835 minPPC Town HallHow Can PPC, Paid Social, & SEO Teams Unlock Higher Revenue by Working Together | PPC Town Hall 93Watch the video podcast ->
YouTube: https://www.youtube.com/watch?v=lHJv_Ar43rcLinkedIn: https://www.linkedin.com/events/7188199893818118144/comments/
Most businesses use PPC, SEO, and paid social to grow their revenues. But here’s where it goes wrong: while they have a common goal, they work in silos—which is ineffective from a business perspective.
But when working together, they can share each other’s learnings and insights that can influence their business revenues down the line.
In this episode, I spoke to Danny Gavin who runs Optidge, an agency that helps businesses grow using PPC, SEO...
2024-04-2438 minPPC Town HallHow to Run High-Performing LinkedIn Ads for B2B | PPC Town Hall 92Watch the video version ->
YouTube: https://www.youtube.com/watch?v=1v725t35QuA
LinkedIn: https://www.linkedin.com/events/7183162267134296064/comments/
If you’re into B2B advertising, you just cannot ignore LinkedIn Ads.
But for most of us, LinkedIn looks like an expensive and complicated platform to find leads. And to be honest, LinkedIn Ads are difficult to scale efficiently.
In this episode, I spoke to AJ Wilcox, in my opinion, the world’s best LinkedIn Ads expert. AJ is really a master at his craft.
Watch this episode for some grea...
2024-04-1048 minPPC Town HallPPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More | PPC Town Hall 91Watch the video podcast here: https://www.youtube.com/watch?v=3zIa8GjgAdw
In this episode, I spoke to some of the partners responsible for PPC Survey 2024: Wijnand Meijer, Ed Leake, and Mike Ryan.
The PPC Survey was filled out by more than a thousand advertisers from agencies and in-house teams to freelancers. And in this, they answered a lot of questions ranging from where they’re going to spend more money or less money, which platforms they trust and not trust, and how they’re thinking about generative AI and automation.
The survey is p...
2024-03-271h 01PPC Town HallHow to Use ChatGPT Code Interpreter to Analyze Your PPC Campaigns | PPC Town Hall 90Video podcast: https://youtube.com/live/o009-VTUppU
I spoke with Sam Tomlinson, the Executive Vice President at Warschawski, a marketing agency in this episode of PPC Town Hall.
Sam is one of the deepest thinkers in PPC. Every time I speak to him, he opens my mind to things I hadn’t thought of before.
And this episode was one of those conversations.
In this episode, Sam shared some really interesting data analysis: using an actual customer export from Shopify – loading it up to GPT-4, asking it to conduct an RFM analysis of the...
2024-03-1348 minPPC Town HallWhat’s Working in Performance Max, First-Party Data, and Generative AI in 2024 | PPC Town Hall 89Watch the video podcast here: https://www.youtube.com/watch?v=RooEGRegPts
2024 has brought in a new era for marketing: thriving in a privacy-focused environment without sacrificing success.
While that’s on one side, there are continuing developments in ad automation and generative AI on the other side.
Considering both of them, here’s a question: has PPC become tougher or easier?
That’s an interesting discussion. But it’s clear that how we do PPC has surely changed. What wor...
2024-02-2859 minPPC Town HallAvoid These Costly Mistakes to Create a High-Converting Landing Page | PPC Town Hall 88Watch the video version: https://www.youtube.com/watch?v=MAt6TI6XFeA
A bad landing page is one of the biggest reasons for poorly performing Google Ads. Not only will Google be less likely to show your ads, but you’ll probably miss out on valuable conversions too.
It also negatively affects your Quality Score, which means you end up paying more for each click.
In this episode of PPC Town Hall, you’ll hear from Talia Wolf, Founder of GetUplift to learn how to improve your post-ad-click experience.
Talia is one of the best landing page...
2024-02-1436 minPPC Town HallHow to Run PPC Account Audits That Can Save You THOUSANDS of $$$ in Ad Spend | PPC Town Hall 87Watch the video version here: https://www.youtube.com/watch?v=XbLdtamNdZE
Just like how your car needs a regular tune-up, your PPC accounts need regular checkups or audits.
And neglecting them can hit you with some costly mistakes.
In this episode of PPC Town Hall, you’ll hear from Melissa Mackey, Director of Paid Search at Compound Growth Marketing.
Melissa brings over a decade of experience in paid search. And in this episode, she dives deep into the tr...
2024-01-3146 minPPC Town HallEx-Googler Reveals How to ACTUALLY Work With First-Party Data | PPC Town Hall 86Watch the video version here: https://youtube.com/live/NrcpbnHouPk
2024 is the year when the cookie finally crumbles.
Google says by the end of the year, it expects to fully remove third-party cookies for all of its Chrome users.
Of course, the real advertisers know that the solution to all this is to invest in your own first-party data.
And that’s what I discussed with Ronan Carrein in this episode of PPC Town Hall.
Ronan is a former Googler who worked in the product strategy, sales operations, and data solutions teams. Right now, he’s the COO...
2024-01-1146 minPPC Town HallAI, Third-Party Cookies, CPCs, Attribution & More: How to Prepare for 2024 | PPC Town Hall 85Watch the video version: https://youtu.be/wD1J6A6Sctw
When you think back on 2023 in PPC, how will you remember it?
For me, this is the year we’ve seen incredible advancements in AI.
While there is so much excitement in that field, there are also areas that didn’t look quite as good. Revenues are down for several agencies this year. CPCs are rising, and hence costs of advertising are high.
And looking ahead, third-party cookies are going away next year which can leave out attribution to a guessing game.
With a lot of unce...
2023-12-2153 minPPC Town HallFuture-proof your brand: How to win at branded search through time & change | PPC Town Hall 84Watch the video version here: https://youtu.be/bhPJbkUKEcY
Paid search is a great weapon to grow your brand. But you can never overlook the power of branded search.
Branded search refers to when users search for your brand name or related terms. These users are already familiar with your brand, potentially interested in your products or services, and actively seeking you out. This makes them valuable leads with a higher conversion potential compared to generic search terms.
- So how can your brand crack the code of branded search?
- How can you continue winning even...
2023-12-1339 minPPC Town HallHow ChatGPT can make you a PPC automation wizard | PPC Town Hall 83Watch the video episode here: https://youtu.be/8x-GT43-45w
A few weeks ago, OpenAI, the company behind #ChatGPT, conducted an event called DevDay to reveal major announcements and advancements that opened up a new world of possibilities — Custom GPTs, Copyright Shield, and speech recognition, to name a few.
After watching the event and playing around with some of the functionalities, I strongly believe that they’re incredibly useful to every #PPC marketer.
So how can we apply these functionalities to PPC?
To discuss that, I spoke to Nils Rooijmans once again, one of the premier name...
2023-11-2940 minPPC Town Hall[Replay] How WebMechanix Used Value-Based Bidding to Generate 30% Higher-Quality Leads | ALM 1Watch the video episode here: https://www.youtube.com/watch?v=wXpPhBkrZl8
In this episode of Automation Layering Masterclass, Taylor Mathauer and Will Gray from WebMechanix share how they used Value-Based Bidding to generate higher-quality leads for their client.
You will learn:
- Why they decided to use value-based bidding
- Success with value-based bidding
- The state of smart bidding and limitations with value-based bidding
- Where they've seen value-based bidding not work
- Requirements for using value-based bidding
- When is value-based bidding appropriate
- How to track success with value-based bidding
Chapters:
0:00 Intro
2:08 About...
2023-11-0135 minPPC Town HallGenerative AI tips for high-performing Meta Ads for Black Friday & Cyber Monday | PPC Town Hall 82Watch the video episode here: https://www.youtube.com/watch?v=aF-QYf2n9Nk
We spoke a great deal about getting your Google search and shopping campaigns ready for Black Friday & Cyber Monday in the past few episodes. This time, we want to put the focus on paid social, primarily Meta Ads.
Compared to last year, we’ve seen a big shift in how advertisers are approaching campaign strategy. For starters, there were changes in consumer behavior — more people are shopping earlier than ever before. Then, there is the global economic situation. And, last but not least, ther...
2023-10-2534 minPPC Town HallHow to Sell Your Agency: Everything That Happens Before, During, and After | PPC Town Hall 81Watch the video episode here: https://www.youtube.com/watch?v=KjfeRj7hzJQ
Most agency founders are focused on growing their agency, not selling it. Then it happens. The founder starts to get calls from suitors. A large agency that lost a big client to the founder’s agency suddenly wants to know if they’d consider selling their business.
The agency founder is completely unprepared for these discussions. Should they even consider selling? Should they hire an investment banker? How much should the sales price be? How do they compare different offers? Should they get buy-in from...
2023-10-1132 minPPC Town HallHere’s Why You Should Use Offline Conversion Imports | A Fireside Chat With Jon Diorio
Sometimes, an ad doesn't lead directly to an online sale but instead starts a customer down a path that ultimately leads to a sale in the offline world, such as at your brick-and-mortar store or over the phone. By importing offline conversions, you can measure what happens in the offline world after your ad results in a click or call to your business.
In this video, you'll hear from Jon Diorio, a former Product Manager at Google who was one of the creators of Offline Conversion Imports. Jon talks to Fred about all things OCI including:
- Why most...
2023-10-0927 minPPC Town HallHow to level up your PPC game with ChatGPT and PPC scripts | PPC Town Hall 80Watch the video podcast here: https://www.youtube.com/watch?v=Hs7szTIfjSg
For a long time, I’ve been talking about automation and scripts and how marketers like yourself can apply them to your accounts. But with the release of ChatGPT last year, a world of possibilities has opened.
So with the launch of GPT 4 and the added functionality of plugins, what are some new applications of ChatGPT? And is there a way we can combine the power of GPT and scripts?
To learn more, I spoke to Nils Rooijmans, one of the premier names in th...
2023-09-2749 minPPC Town HallMeta Ads: Running effective ads in an iOS 17 world + Tips for Q4 | PPC Town Hall 79Watch the video episode here: https://www.youtube.com/watch?v=NZbztTaPmjA
The privacy changes that iOS 14.5 had brought in had been detrimental for marketers. And the iOS 17 update is rolling out soon which is expected to bring in even more challenges.
So how does it change things? What about campaign tracking? And how should you adapt?
To learn more about this, I spoke to Andrew Foxwell, one of the premier names in the Meta Ads space, in this episode of PPC Town Hall.
Andrew spoke about the impact of the iOS 17 update and how ad tracking...
2023-09-1343 minPPC Town HallHow to prepare your Performance Max and Shopping campaigns for Q4 2023 | PPC Town Hall 78Watch the video episode here: https://www.youtube.com/watch?v=U8Wrr27fKOE
We’re getting pretty close to the holiday shopping season. And if you work in digital marketing, you can never be ready soon enough because consumers are starting their holiday shopping earlier and earlier every single year.
So where do you start? How can you prepare your campaigns, especially shopping and #PerformanceMax campaigns for this season? And what have the last few shopping seasons taught us?
In this episode of PPC Town Hall, I spoke to Marcel Smal of Roots Ne...
2023-08-3039 minPPC Town HallHow to run profitable YouTube campaigns in Q4 2023 | PPC Town Hall 77Google was caught in hot water recently when it was reported that 80% of YouTube ads have violated its own terms of service.
You’d never want your ads to be mismanaged like that. Brand safety is extremely important and advertising is very expensive. So how can you protect your YouTube campaigns?
In this episode of PPC Town Hall, I spoke to Cory Henke and Joe Martinez to discuss all of that. They also shared tips on how to prepare your campaigns for the upcoming Q4 shopping season, plus how to...
2023-08-1653 minPPC Town HallIntroducing Automation Layering Masterclass: Our New Podcast to Help You Win Using PPC AutomationModern PPC management relies on automation by ad engines like Google which is not in your control.
But you can make those ad engines work for you with Automation Layering, a method of combining your strategic direction and oversight, and the power of the ad engines to drive great PPC results.
That's what our new video podcast, Automation Layering Masterclass is about.
In each episode, you'll learn how to use automation in the right way to safeguard your PPC accounts and grow your business.
We got a lot in store for you. See you soon :)
Subscribe to get notified...
2023-06-0701 minPPC Town HallHow to Create High-Converting Landing Pages for Ad Campaigns | A Fireside Chat With Rishabh Bhandari
If you want to learn how to create high-converting landing pages for your ad campaigns, then you don't want to miss this video.
In this fireside chat, Frederick Vallaeys, Co-founder & CEO of Optmyzr, talks to Rishabh Bhandari - Founder & CEO of Content Beta.
Rishabh shares some great tips that can help advertisers create high-converting landing pages for their ad campaigns.
Chapters:
0:00 Intro
0:20 Rishabh's intro
2:00 Essential elements of every landing page
8:20 Landing page tips for B2C marketers
10:05 Testing your landing pages
14:00 Tips to make mobile-optimized landing pages
15:30 Using generative AI to create landing pages
18:30 Connect with Rishabh
Connect with...
2023-05-3119 minPPC Town HallGML 2023 Recap (Shopping Ads & Performance Max) with Kirk Williams | PPC Town Hall 76 [BONUS]Watch the video podcast here: https://youtu.be/Jahb9IvMX9c
In this PPC Town Hall bonus episode, Optmyzr Co-Founder & CEO Frederick Vallaeys speaks with Kirk Williams, Founder of ZATO Marketing. They recap the GML 2023 announcements and discuss the upcoming updates to Shopping ads and Performance Max campaigns.
Follow Kirk on Twitter: https://twitter.com/PPCKirk
Follow Fred on Twitter: https://twitter.com/siliconvallaeys
Check out PPC Ponderings Podcast: https://open.spotify.com/show/2VFMYr19mItE7Nfe4AvDzh
Check out Kirk's book: https://www.amazon.com/Stop-Scale-Building-Digital-Actually/dp/B09Z9QZWYL/
► Get em...
2023-05-2945 minPPC Town HallHow the Google Marketing Live 2023 announcements can impact advertisers | PPC Town Hall 76Watch the video episode here: https://www.youtube.com/watch?v=wlR7bE-K7G8
From new generative AI features for Google Ads, Performance Max, and Product Studio, to simplifying campaign creation, and enhancing ad relevance, there were some big announcements at Google Marketing Live 2023.
This time I'll be joined by a panel of PPC experts: Navah Hopkins, Cory Henke, and Mike Ryan. And we're going to be sharing our reactions and insights about what those announcements would mean to advertisers and businesses.
In this episode, we’re going to:
- Look back at all the GML 2023 updates
- H...
2023-05-2556 minPPC Town HallGoogle Analytics 4 for PPC: Step-by-step setup process, tips, tricks, & features | PPC Town Hall 75Watch the video episode here: https://www.youtube.com/watch?v=gBoPtazUBGs
It’s crunch time — the June 30 deadline for the Universal Analytics to Google Analytics 4 migration is quickly approaching.
But we’re here to help you make this migration (if you haven’t already) successful and hopefully relieve the fear surrounding it.
In this episode of PPC Town Hall, Navah Hopkins spoke to Brie Anderson and Timothy Jensen to talk about all things GA4: from setting up the account to getting the most out of the reporting and measurement features of GA4 plus a lot more.
Tune in...
2023-05-101h 03
Performance DeliveredFrederick Vallaeys | How Automation Impacts Digital MarketingAutomation is here to stay…But how is it impacting the field of digital marketing?Frederick Vallaeys, co-founding CEO of Optmyzr, the leading and award-winning PPC management platform, is here to share his insight.He’ll cover:Why automation is good for advertisingThe risks associated with PPC automationHow to maximize your ROI on advertisingDoes ChatGPT impact PPC?Automation layering And more
2023-05-1026 minPPC Town HallThe State of PPC Agencies in 2023: A Fireside Chat With Kirk Williams and Gil Gildner
Listen to Frederick Vallaeys, the Co-founder and CEO of Optmyzr chat with Kirk Williams, Founder of ZATO Marketing, and Gil Gildner, Co-Founder of Discosloth about the state of PPC agencies in the middle of an economic slowdown.
Follow Kirk on Twitter: https://twitter.com/PPCKirk
Follow Gil on Twitter: https://twitter.com/gilgildner
Follow Fred on Twitter: https://twitter.com/siliconvallaeys
Check out PPC Ponderings Podcast: https://open.spotify.com/show/2VFMYr19mItE7Nfe4AvDzh
Check out Kirk's book: https://www.amazon.com/Stop-Scale-Building-Digital-Actually/dp/B09Z9QZWYL/
Check out Gil's book: https://www.amazon.com/Building-Successful-Micro-Agency-Profitable-Sustainable/dp/1733794840
► Get em...
2023-04-2809 minPPC Town HallPowerful ChatGPT applications for PPC and SEO marketers | PPC Town Hall 74Watch the video version here: https://www.youtube.com/watch?v=ivfakR8TH14
We did an episode on ChatGPT a few months ago to speak about its impact and applications in PPC. (you can watch it here)
One of the viewers of that episode, Nicholas Baken shared some powerful use cases he was using ChatGPT for in the live chat. So I reached out to him later to discuss more on that.
In this episode of PPC Town Hall, you’ll watch Nicholas and myself discuss the applications of ChatGPT beyond PPC and into SEO, content creation, an...
2023-04-2645 minPPC Town HallExcel for PPC: Analyze PPC performance better and faster with these powerful tips | PPC Town Hall 73Analyzing performance is PIVOTal in PPC. And Anthony Excels at that.Sorry about those bad puns, but jokes apart, you’ll go a long way if you regularly lean into finding ways to become more efficient and methodical in analyzing your PPC account performance.Most of us try to limit our Excel exposure to the bare minimum. But, learn a trick here and a formula there, and you’ll see how it can make your life easier.In this episode of PPC Town Hall, I spoke to Anthony Tedesco. He showed me some really powerful formulas and...
2023-04-1242 min
E-Commerce Secrets To Scale119 - How To Increase Sales With Google Shopping Ads With Frederick VallaeysThis week on the show, Frederick Vallaeys from OPTMYZR joins me to talk about Google Shopping Ads. Every e-commerce brand should be taking advantage of Google Shopping Ads and Frederick is an ex Google employee that actually helped Google develop Google Ads so don’t miss out on this week’s episode!
2023-03-1428 minPPC Town HallGoogle’s ‘Remove Redundant Keywords’ Update: A Fireside Chat With Greg Finn
This is a video about Redundant Keywords and automatically applied recommendations in Google Ads with Greg Finn and Fred Vallaeys.
Google is changing what they consider to be redundant keywords on January 19th so advertisers need to understand what this change is and how it may impact their accounts.
0:00 Redundant Keywords with Greg Finn
0:34 What was Google's announcement?
3:45 Greg and Fred share their reactions
7:39 Should you turn off automatic apply recommendations?
13:37 Closing thoughts
Follow Greg Finn on Twitter @gregfinn
► Explore Optmyzr and start a 14-day free trial
https://www.optmyzr.com
2023-01-1916 minPPC Town HallSurviving the recession: How PPC agencies can prepare now to thrive in 2023 | PPC Town Hall 67Are we in a recession? Well, it depends on who you ask.
But, whether we are already in one or heading toward one, we’re clearly seeing the effects of inflation and other macroeconomic factors on our businesses. So it’s always better to prepare in advance before it’s too late.
That’s why we spoke to two very experienced PPC agency heads — Kirk Williams and Dev Basu — to learn and understand what their plans are as we move into an uncertain 2023.
Kirk and Dev start off with the macroeconomic implications on the PPC industr...
2022-12-061h 02
The Subscription Box ShowEpisode 242 - Per Per Click aka PPC and How it all works with Frederick Vallaeys, Founder of OptmyzrSend us a textFrederick Vallaeys, Founder of Optmyzr joins me to tell all when it comes to PPC. If you've ever wanted a sure-fire method with PPC, listen to this one. Fred has worked at Google and knows his stuff. He was actually a 3 digit employee... Employee 401 or something close to that. All to say he knows his stuff, he's brilliant and brings a ton to the table today! PPC is a phenomenal way to get your box, your business in front of more eyes at a predictable price! Make sur...
2022-10-0431 min
Paris Talks MarketingThe Future of PPC Advertisers in the Automation Age with Frederick Vallaeys, CEO at Optmyzr
Here are some of the key topics that Fred and Paris discussed in this episode:• Google Quality Score & its importance for ad rank• The new ways to advertise on Google with Performance Max campaigns and Responsive Search Ads• The impact of automation on how to optimize search marketing campaigns• Ad Creative optimization with AI Image Generation Tools• What are the skills you need to become a Google Ads Expert today• What is value-based bidding• What is the biggest mind shift in PPC historyGuest...
2022-09-0139 min
Coffee with ClosersHow to Leverage Paid Media to Drive New Business | Frederick VallaeysHow do you approach PPC in your organization? Today’s guest for Coffee with Closers knows everything about it.
Meet Frederick Vallaeys, a Silicon Valley entrepreneur, author, and leading influencer in PCC search marketing. As one of Google’s first 500 employees, Fred quickly established a reputation as a pioneer of PPC marketing as the company’s first AdWords evangelist.
Today, he is a co-founder and CEO of Optmyzr – a leading multi-award-winning PPC management software.
He distinguishes three key roles in PPC advertising - the PPC Doctor, the PPC Pilot, and the PPC Teacher.
To fully...
2022-07-1841 min
Embark On Into A Thought-Provoking Full Audiobook Before Bedtime.Unlevel the Playing Field: The Biggest Mindshift in PPC History by Frederick VallaeysPlease visithttps://thebookvoice.com/podcasts/1/audiobook/597664to listen full audiobooks.
Title: Unlevel the Playing Field: The Biggest Mindshift in PPC History
Author: Frederick Vallaeys
Narrator: Kaleo Griffith
Format: Unabridged Audiobook
Length: 6 hours 12 minutes
Release date: May 26, 2022
Genres: Computers & Technology
Publisher's Summary:
Today’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in? Your answers lie in automation layering. In Unlevel the Playing Field, Frederick Vallaeys reveals how to combine the be...
2022-05-266h 12Experience Your Day With A Heart-Pounding Full Audiobook.Unlevel the Playing Field: The Biggest Mindshift in PPC History by Frederick VallaeysPlease visithttps://thebookvoice.com/podcasts/1/audiobook/597664to listen full audiobooks.
Title: Unlevel the Playing Field: The Biggest Mindshift in PPC History
Author: Frederick Vallaeys
Narrator: Kaleo Griffith
Format: Unabridged Audiobook
Length: 6 hours 12 minutes
Release date: May 26, 2022
Genres: Marketing & Advertising
Publisher's Summary:
Today’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in? Your answers lie in automation layering. In Unlevel the Playing Field, Frederick Vallaeys reveals how to combine the be...
2022-05-266h 12Grab the Essential Full Audiobooks in Non-Fiction, Computers & TechnologyUnlevel the Playing Field: The Biggest Mindshift in PPC History by Frederick VallaeysPlease visithttps://thebookvoice.com/podcasts/1/audiobook/597664to listen full audiobooks.
Title: Unlevel the Playing Field: The Biggest Mindshift in PPC History
Author: Frederick Vallaeys
Narrator: Kaleo Griffith
Format: Unabridged Audiobook
Length: 6 hours 12 minutes
Release date: May 26, 2022
Genres: Computers & Technology
Publisher's Summary:
Today’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in? Your answers lie in automation layering. In Unlevel the Playing Field, Frederick Vallaeys reveals how to combine the be...
2022-05-266h 12Get Top Full Audiobooks in Business & Economics, Marketing & AdvertisingUnlevel the Playing Field: The Biggest Mindshift in PPC History by Frederick VallaeysPlease visithttps://thebookvoice.com/podcasts/1/audiobook/597664to listen full audiobooks.
Title: Unlevel the Playing Field: The Biggest Mindshift in PPC History
Author: Frederick Vallaeys
Narrator: Kaleo Griffith
Format: Unabridged Audiobook
Length: 6 hours 12 minutes
Release date: May 26, 2022
Genres: Marketing & Advertising
Publisher's Summary:
Today’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in? Your answers lie in automation layering. In Unlevel the Playing Field, Frederick Vallaeys reveals how to combine the be...
2022-05-266h 12
QA Selling Online at AmazonFrederick Vallaeys, CEO at Optmyzr and One of Google’s first 500 employeesFrederick Vallaeys CEO at Optmyzr and One of Google’s first 500 employeesFred spent 10 years at Google building AdWords and teaching advertisers how to get the most out of it.
How did you start with Google back in 2002⦁ it's safe to say you are Google certified lol⦁ What was your job at Google?⦁ How did Optmyzr start?⦁ Did you have a day you realized it was going to work?⦁ Tell me how Optmyzr works⦁ Do I create the ads in your platform and it sends them to Google or do I create them the old way and the tool optimizes it?⦁ Can I connect wi...
2022-03-1539 min
Podcast Archives - QA Selling Online PodcastFrederick Vallaeys, CEO at Optmyzr and One of Google’s first 500 employeesFrederick Vallaeys CEO at Optmyzr and One of Google’s first 500 employeesFred spent 10 years at Google building AdWords and teaching advertisers how to get the most out of it.
How did you start with Google back in 2002⦁ it's safe to say you are Google certified lol⦁ What was your job at Google?⦁ How did Optmyzr start?⦁ Did you have a day you realized it was going to work?⦁ Tell me how Optmyzr works⦁ Do I create the ads in your platform and it sends them to Google or do I create them the old way and the tool optimizes it?⦁ Can I connect wi...
2022-03-1539 min
The Internet Marketing Podcast#592 AI/ML Developments in Paid Media with Frederick Vallaeys, CEO of OptmyzrIn this episode, we're joined by Frederick Vallaeys, CEO of Optmyzr. Frederick worked at Google between 2002 and 2012, helping to build some of the key Google Ads features and functionality that we all use today. Notably, between 2007 and 2012, Fred was the first Google AdWords evangelist, helping to promote Google AdWords as well as playing a vital role in developing Google Ads to serve advertiser needs. In 2013, Frederick founded Optmyzr, a PPC SaaS company that's driven by machine learning and artificial intelligence and aims to empower PPC professionals to eliminate barriers in their search marketing p...
2021-03-1143 minInternet Marketing: Insider Tips and Advice for Online Marketing#592 AI/ML Developments in Paid Media with Frederick Vallaeys, CEO of OptmyzrIn this episode, we're joined by Frederick Vallaeys, CEO of Optmyzr. Frederick worked at Google between 2002 and 2012, helping to build some of the key Google Ads features and functionality that we all use today. Notably, between 2007 and 2012, Fred was the first Google AdWords evangelist, helping to promote Google AdWords as well as playing a vital role in developing Google Ads to serve advertiser needs. In 2013, Frederick founded Optmyzr, a PPC SaaS company that's driven by machine learning and artificial intelligence and aims to empower PPC professionals to eliminate barriers in their search marketing p...
2021-03-1143 min
PPC Town HallHow to optimize beyond ROAS in PPC with Andreas Reiffen and Frederik Boysen | PPC Town Hall 17Our panelists this week are obsessed with driving better results in retailers' PPC campaigns:
Andreas Reiffen, Founder and CEO at Crealytics
Frederik Boysen, Founder and CEO at Profitmetrics.io
Topics we discussed:
Why ROAS may be the wrong metric to optimize for
How Customer Lifetime Value can be used to optimize PPC
How to optimize an ecommerce account for maximum profits
How to activate first party data in performance advertising
2020-07-2258 min
PPC Town HallMeet the 2 most influential people in PPC with Michelle Morgan and Purna Virji | PPC Town Hall 16Our panelists this week are the top 2 most influential PPC experts in the world according to the annual PPC Hero survey:
Michelle Morgan, Director of Client Services at Clix Marketing
Purna Virji, Sr. Manager, Global Engagement at Microsoft
Topics we discussed:
How to build a winning personal brand
The best PPC tips of 2020 that vaulted Michelle and Purna to the top of the list
How Purna and Michelle keep up-to-date with constant change in digital marketing
The features they are most excited about for the coming year
2020-07-181h 02
PPC Town HallRunning a PPC Agency during COVID | PPC Town Hall 15Our panelists this week are:
Brittni Swenson, CMO at Tandem Interactive
Matt Umbro, Director of Key Accounts at Brainlabs Digital and Founder of PPCChat
Topics we discussed:
How digital agencies can help clients hurt by COVID-19
How to quickly adapt services to a changed landscape
When to test a new Google feature and when to go all in
How agency pricing has evolved and what works today
What matters most to PPC agency clients
Does free automation from Google help or hurt agencies who sell services
Join us every week at https://www.optmyzr.com...
2020-07-0859 min
PPC RockstarsFrederick Vallaeys From Optmyzr Returns!Learn about Getting Started with AdWords Scripts, a new way to programmatically access AdWords data: write simple JavaScript in an IDE embedded directly into the web application, with Former Google Adwords Evangelist and Founder of Optmyzr, Frederick Vallaeys.
2020-07-0232 min
PPC Town HallGetting started with PPC | PPC Town hall 14Our panelists this week are:
Julie Bacchini, Founder of Neptune Moon and #25 on the 2020 list of most influential PPC experts
Susan Wenograd, CMO at Aimclear and #8 on the 2020 list of most influential PPC experts
Topics we discussed:
Consumers are afraid to visit your brick-and-mortar stores. How do you drive buyers to your online store
Tips for getting started with your first PPC campaign
When should you use a Smart Campaign vs a regular campaign
What common issues plague PPC accounts
Watch the full video episode here: https://www.youtube.com/watch?v=bzPLsBseqP8
2020-06-301h 00
PPC Town HallYouTube and Video Ads | PPC Town Hall 12Our panelists this week are:
Cory Henke, Founder of Variable Media
Joe Martinez, Director of Client Strategy for Clix Marketing
The main topic this week is YouTube and video ads. We discuss:
Is YouTube really cheap? What can we expect
Ad formats on YouTube
YouTube Video Builder Beta
How to use YouTube Video Builder
Location, Call-to-action and Sitelink extensions for YouTube ads
Customer targeting tricks for YouTube ads
TrueView Shopping ads
How YouTube can help your non-video campaigns in Google Ads
YouTube Lead Form Ads
YouTube Select: Target views on television screens
Shopping Ads on YouTube
2020-06-161h 00
PPC Town HallPPC for Ecommerce | PPC Town Hall 11Panelists this week are:
Andrew Lolk, Founder of Savvy Revenue
Duane Brown, Founder of Take Some Risk
The main topic this week is PPC for Ecommerce. We're talking about:
Free Google shopping ads
Snap Ads Guide
TikTok Shopping with Levi's
Tips for retailers who need to get ecommerce up and running quickly
Turning your feed into search ads automatically
What should be your most important metric? ROAS or profit?
Watch the full video episode here: https://www.youtube.com/watch?v=Xt-KXkZDr3I
2020-06-0956 min
PPC Town HallGoogle Ads Updates | PPC Town Hall 10We discuss new Google Ads features launched in the past 3 months.
Watch the full video here: https://www.youtube.com/watch?v=wnj65NCB8Qc
2020-06-021h 01
PPC Town HallTips for B2B paid search marketing | PPC Town Hall 9We discuss tips for B2B paid search and paid social marketing with a focus on Google Ads, Microsoft Ads, and LinkedIn Ads.
Expert panelists are AJ Wilcox from B2Linked, Matt Van Wagner from Find Me Faster, and Frank Cowell from Digitopia.
2020-05-2655 min
PPC Town HallDigital Marketing Lessons from Australia | PPC Town Hall 8We're hosting our live PPC Town Hall this week with 3 panelists from Australia. They will share what they learned over the past few weeks in dealing with COVID-19 for their clients: both end advertisers and agencies.
Mike Rhodes is co-author of "The Ultimate Guide to Google AdWords" and runs AgencySavvy, a global community and education platform to help digital agencies grow.
Ben Bradshaw is founder and CEO of Australia’s largest Australian owned, multi-award winning digital marketing solutions groups Disrupt Digital
Monte Huebsch was an expert in work-from-home before COVID-19 made it a necessity and he will share his...
2020-05-1157 min
PPC Town HallPPC during the COVID crisis | PPC Town Hall 7We discuss how digital advertisers are ramping up spend again and leading the way for when consumer confidence returns.
2020-05-051h 01
PPC Town HallPPC during COVID times | PPC Town Hall 5This week's panelists:
Ginny Marvin, Editor-in-Chief, Search Engine Land
Joe Martinez, Director of Client Strategy, Clix Marketing
Andrew McGarry, Founder, The McGarry Agency
This week's topics:
Free Google Shopping Ads
An exclusive first chance to attend a virtual PPC conference for free
Google SMB advertising credits
Learning PPC when in-person events are cancelled
Ad copy strategies
2020-04-2856 min
PPC Town HallNew Insights in the COVID era | PPC Town Hall 6Panelists are:
Aaron Levy, Tinuiti
Christi Olson, Microsoft Ads
Jim Banks, Spades Media
This week, we discuss:
Automation during COVID
Microsoft Ads research related to COVID
Tinuiti's COVID Ad Spend dashboard
2020-04-2857 min
PPC Town HallBid Management in Turbulent Times | PPC Town Hall 4The global situation is changing daily as a result of the pandemic and with no precedent to guide us there is a lot of uncertainty. That is why we are hosting a town hall style forum where you will hear from our panelists what they are seeing in PPC, and what they are doing to mitigate the impact. The main topic of discussion in this episode is 'Bid Management in Turbulent Times.'
This week's panelists are:
Emi Wayner, Platform Partner Lead, Google
Peter Oliveira, Partner Development Analyst, Google
Susan Wenograd, CMO, Aimclear
Martin...
2020-04-1658 min
PPC Town HallPPC amidst the COVID crisis | PPC Town Hall 3Fred Vallaeys (@SiliconVallaeys), Cofounder of Optmyzr, hosts another episode of PPC Town Hall to talk about the impact of the coronavirus on digital marketing and PPC. As some businesses are forced to shut down while others are selling in record quantities online, how are they changing their online advertising strategies? And how are the agencies that work with these advertisers responding to these changes.
This and more is discussed by our rotating panel of PPC experts. Panelists for this week's episode are:
- Kirk Williams, ZATO Marketing (@PPCKirk)
- Julie Friedman Bacchini, Neptune Mo...
2020-04-0757 minPPC Town HallLet's Solve Problems Together | PPC Town Hall 2In our second PPC Town Hall we continue the conversation about how online advertising is impacted by the volatility from business closures and social distancing.
Hear what our panelists are seeing and what they're doing to keep their digital marketing agencies running during the COVID10 crisis.
Panelists this week are:
Andrew Goodman, President, Page Zero Marketing
Benu Aggarwal, President, Milestone Internet Marketing
Jeff Allen, President, Hanapin Marketing
2020-03-3146 min
PPC Town HallPPC during the COVID pandemic | PPC Town Hall 1The first ever PPC Town Hall. In this episode we talk about the just announced business closures as a result of the COVID19 pandemic.
Panelists this week are:
Christi Olson, Head of Evangelism, Microsoft
John Lee, Learning Strategist, Microsoft
Kirk Williams, Founder, ZATO Marketing
Mike Rhodes, Founder, AgencySavvy
Susan Wenograd, CMO, Aimclear
2020-03-261h 01
Marketing Speak®206. The Inside Scoop on Google Ads with ex-Googler Frederick VallaeysIn last week's episode, I interviewed an ex-Googler from the organic side of business. This week, I interviewed another ex-Googler, but from the advertising side of Google. You, my friend, are getting the inside scoop for two weeks in a row. If you have anything to do with the PPC or pay-per-click account for your business or for your clients' businesses, you know that it can be tedious and time-consuming work. Keyword research, optimizing bids, writing ad copy, doing A/B testing, or logging onto your account, may feel like falling into a black hole where time disappears. Kind...
2019-10-021h 00
eCommerce EvolutionEpisode 88 - AI and The Future of Digital Marketing with Frederick VallaeysIs AI coming for all of our jobs? As agencies and marketers, are we on the road to irrelevance? Probably not fully, but our roles and our perspectives better shift and shift quickly. Frederick Vallaeys is a brilliant marketer and programmer. He was one of Google’s first 500 employees and was on the original AdWords Quality Score team. In this episode, we discuss how agencies and marketers of the near future should think more like pilots or doctors, or coaches (my metaphor). Pilots increasingly rely on instruments and AI to do their job. So do doctors. But, deep expertise, strateg...
2019-09-1150 min
Bing Ads PodcastsSEM Insider Insights Episode 7: Take the stress out of holiday campaigns w/ Frederick VallaeysIn episode 7 we talk to Frederick Vallaeys from Optmyzr.
2018-01-3023 min
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerAutomation & AdWords Scripts w/Frederick VallaeysFrederick Vallaeys is the Cofounder and CEO of Optmyzr - a PPC tool for advertisers and agencies. Frederick worked at Google for 10 years as a Google AdWords Evangelist and was also a member of the team that created the AdWords Editor. He has a passion for simplifying the AdWords space with scripts and automation. We had a great time talking with Frederick and we encourage you to check out their PPC toolset! Also, this last week we met a great group of college students from Ball State's CADMA program (Center for Advancement of Digital Marketing...
2017-03-211h 28
eCommerce EvolutionEpisode 3 - Success with Adwords and Google Shopping with Frederick VallaeysToday's guest is Frederick Vallaeys. Frederick was one of the first 500 employees at Google. He spent 10 years working on Adwords, was part of the original quality score team, and helped small businesses all over the country with their Adwords accounts as an "Adwords evangelist". Frederick has since co-founded the Adwords tool Optmyzr, a robust tool that makes working with Adwords easier by providing unique data insights, one-click optimizations, and advanced reporting. Frederick is also one of the top speakers in the paid search and adwords space. In today's episode, we get into some fun stories about the ea...
2017-01-271h 03
The PPC Show PodcastEpisode #009 - Let's talk Quality Score with Former Googler Frederick VallaeysThis week on The PPC Show: We chat with Frederick Vallaeys on the secrets of AdWords Quality Score.
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2015-11-111h 04
PPC RockstarsGetting Started with AdWords Scripts With Frederick VallaeysLearn about Getting Started with AdWords Scripts, a new way to programmatically access AdWords data: write simple JavaScript in an IDE embedded directly into the web application, with Former Google Adwords Evangelist and Founder of Optmyzr, Frederick Vallaeys.
2014-07-1032 min