Shows
The Revenue Room™, by H2K LabsWhy Your Next Revenue Stream Isn't More Content - It's Saving Your Audience TimeIn this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen and David explore how B2B media companies can shift from chasing volume to delivering efficiency. Instead of overwhelming audiences with endless information, the winning strategy is helping professionals find the right insights faster and make better decisions with less friction.Why Listen:Learn why audience time is the most valuable currency in mediaUnderstand how B2B media companies can shift from content volume to decision valueHear how media platforms and trade shows work together to build stronger industry ecosystemsDiscover how trusted industry brands can create ne...
2026-03-1256 min
The Revenue Room™, by H2K LabsWhy Traffic-Reliant Media is "Done For" (And Why Media + Events + Data Wins)In this episode of The Revenue Room, host Heather Holst-Knudsen sits down with Jacob Donnelly, founder of A Media Operator (AMO). They discuss why media business models built on algorithmic traffic are operating on borrowed time, and why anyone dependent on it is simply "done for". Between the threat of AI replicating "average" content and a shifting M&A landscape heavily influenced by Private Equity, the old publishing playbook is broken. Jacob reveals how the smartest CEOs are future-proofing their businesses by abandoning the mass-reach illusion and building a durable "three-legged stool": Media, Events, and Data....
2026-03-0555 min
The Revenue Room™, by H2K LabsTurning Your Passive Data Lake into an Active Revenue StreamIn this episode of The Revenue Room™, host Heather Holst-Knudsen sits down with Max Gabriel, the Co-Founder and CEO of Markus AI. Drawing on his extensive experience as the former Chief Transformation Officer at Informa and leading tech transformations at Pfizer, Max discusses the monumental shift from the bloated "Tool Economy" of SaaS apps to the highly anticipated "Agent Economy". He shares the secrets behind building Informa's massive IIRIS data engine—which captured over 1.8 billion audience interactions—and how he empowers ordinary teams to achieve extraordinary things.Why ListenDiscover the "Agent Economy": Learn why th...
2026-03-0457 min
The Revenue Room™, by H2K LabsHow the Next Audience Is Rewriting the Media Business ModelIn this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen sits down with Billy Carney, Co-Founder of RocaNews, to explore how a next-generation media company built for Gen Z turned social attention into owned revenue and profitability.Launched in 2020 as an Instagram experiment, RocaNews has grown to more than 3 million followers and subscribers across social platforms, newsletters, a gamified news app, and YouTube. With a lean team of roughly 11 people, the company became profitable in late 2024 and quickly crossed $1M in annual recurring revenue, challenging long-held assumptions about young audiences, subscriptions, and media ec...
2026-02-2743 min
The Revenue Room™, by H2K LabsLeadership Secrets to Navigating Nonstop Change with Laura MolenIn this episode of The Revenue Room™, host Heather Holst-Knudsen sits down with visionary media and advertising executive, President and Founder of Monarch Advisory Collective, Laura Molen. With a career spanning MTV Networks, Paramount, Univision, and NBCUniversal, Laura has had a front-row seat to every major shift in media over the last two decades. Laura shares her incredible journey of navigating constant industry disruption—from the days when cable challenged broadcast television, to the rise of social media fandoms, to the streaming revolution. She offers an inside look at how she spearheaded NBCUniversal’s "One Platform" cross-channel strateg...
2026-02-2552 min
The Revenue Room™, by H2K LabsBeyond the Booth: How to Engineer Ecosystems that Compound RevenueRevenue isn't just about transactions; it's about creating ecosystems where value compounds across multiple stakeholders. In this episode of The Revenue Room™, host Heather Holst-Knudsen sits down with Michelle Metter, CEO and Co-Founder of Fast Forward Events, to decode how modern event leaders build scalable, accelerated growth strategies.Over the last two decades, Michelle has transformed a regional food festival into a nationally recognized economic driver, proving that live experiences aren't cost centers—they are sophisticated revenue platforms. Today, she services over 100,000 industry professionals annually across a growing portfolio of interconnected B2B and B2C properties. In t...
2026-02-2451 min
The Revenue Room™, by H2K LabsHow Event Leaders Use AI Without Killing Creativity and Connection with Doug EmslieIn this episode, host Heather Holst-Knudsen is joined by industry titan Doug Emslie, Chairman, Cuil Bay Capital & Raccoon Media Group; former CEO, Tarsus Group With a career spanning "nearly a third of a century", from negotiating multi-million pound deals in his 20s to guiding Tarsus to a billion-dollar exit—Doug offers a masterclass on the tension between financial efficiency and creative soul.Doug discusses the dangers of "optimizing serendipity out of existence," the rise of the Middle East as a global event hub, and why the trust component of face-to-face interaction will command a higher premium in an...
2026-02-2441 min
The Revenue Room™, by H2K LabsYour “All Green” Dashboard Is Lying to You | A CEO’s Guide to Revenue TruthIn this engaging conversation, Taylor Kessel-Salomonsson, Chief Growth Officer at Naylor Association Solutions, shares her unconventional career journey from marketing to revenue leadership. She emphasizes the importance of storytelling in sales, the need for organizational alignment, and the significance of understanding the buyer journey. Taylor introduces the bow tie model as a new approach to viewing the customer lifecycle and discusses key metrics for revenue success. She also highlights the role of content as a growth engine and the differences between PE-backed and VC-backed companies. Throughout the discussion, Taylor provides valuable insights for CEOs and revenue leaders on becoming...
2026-02-1854 min
The Revenue Room™, by H2K LabsFrom Fragmented Events to Category Powerhouses: Inside Hyve’s Growth EngineIn this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen sits down with Mark Shashoua, CEO of Hyve Group, to unpack how Hyve has built a portfolio of market-leading, founder-led events backed by private equity while maintaining performance, culture, and long-term growth.Mark shares Hyve’s acquisition philosophy, why protecting founder vision matters, and how events are shifting from floor space and sponsorships to data-driven meetings, performance guarantees, and year-round ecosystems. The conversation also explores navigating economic downturns, scaling brands globally, and why public markets often undervalue events businesses.WHY LISTENIf you’...
2026-02-0947 min
The Revenue Room™, by H2K LabsWhy Capital Alone Is Failing Event Founders and What Actually Builds Scalable IPIn this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen is joined by Marilu Paez, managing director and co-founder of Events Venture Group (EVG), for an insightful conversation on why operational know-how and strategic guidance are just as critical as capital for early-stage event ventures.Marilu shares how she transitioned from 17 years in senior leadership roles across major tech companies in Mexico to building EVG in Miami—a nonprofit consortium connecting event founders with seasoned operators and investors. She breaks down how EVG evaluates ventures, the signals investors watch for, and what makes an events busi...
2026-02-0343 min
The Revenue Room™, by H2K LabsWhy LinkedIn Rewards Clear Leadership, Not More ContentIn this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen is joined by Lia Bliss, CEO of Bliss Magic Consulting, for a timely and eye-opening conversation on why LinkedIn has become one of the most misunderstood yet most powerful revenue platforms in the digital economy.Lia breaks down how executives are still treating LinkedIn like a digital resume or announcement board and why that mindset is quietly limiting reach, credibility, and enterprise value. Drawing on proprietary LinkedIn algorithm research and hands-on experience training global sales teams and CEOs, Lia reframes LinkedIn as the modern boardroom wh...
2026-02-0340 min
The Revenue Room™, by H2K LabsTruth, Trust, and Experience: Protecting Brand Value in the Age of Deepfakes with Philip ThomasIn this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen sits down with Philip Thomas, Chief Creative Officer at Informa PLC and Chairman of Cannes Lions, to unpack why creativity, experience, and human connection have become some of the most powerful revenue levers in today’s data- and AI-driven economy.From the transformation of Cannes Lions into a global brand ecosystem, to why public markets consistently undervalue event businesses, Philip shares a candid, operator-level view of what actually drives long-term enterprise value in B2B media and events.This conversation explores how innovation must...
2026-02-0350 min
The Revenue Room™, by H2K LabsWhy Scaling Leaders Don’t Build Alone—and What Isolation Costs with Jason BatemanIn this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen sits down with Jason Bateman, Vice President of Community at XPRIZE, for a deep exploration of what it truly takes to build, scale, and sustain high-impact communities.Jason brings more than 25 years of experience designing and growing elite membership organizations, from Vistage to XPRIZE. He shares hard-earned insights on why community is not a “nice-to-have,” but a strategic growth engine when executed with intention, discipline, and care. This conversation goes beyond surface-level engagement tactics and dives into the mechanics of trust, curation, retention, and lo...
2026-02-0349 min
The Revenue Room™, by H2K LabsFrom Beanie Babies to Big Data: Why Your Company’s "Dormant" Assets Are Worth More Than Your Core BusinessIn this episode of The Revenue Room™, Heather Holst-Knudsen sits down with Janice Liu, the Mantis Group CEO reveals why "every company is a data company" whether they like it or not. Janice breaks down her proprietary methodology for appraising data assets—often proving they are worth more than a company's traditional operating business—and explains how this valuation can radically increase M&A multiples. We dive deep into "shadow inefficiencies," the mechanics of brokering data deals with Large Language Models (LLMs), and why ethical consent is the single most critical factor in future-proofing your revenue. If you th...
2026-01-1249 min
The Revenue Room™, by H2K LabsMedia for Equity: How Media Companies Can Fuel Growth in Consumer Brands with Diana FlorescuIn this episode of The Revenue Room Podcast, Heather Holst-Knudsen sits down with Diana Florescu, Founder and CEO of Media for Growth, to unpack one of the most powerful alternative funding models reshaping consumer brand growth and media monetization today: Media for Equity.With more than 25 years of global precedent and recent expansion from Europe into the U.S., Media for Equity is gaining momentum as media companies and brands rethink capital efficiency, valuation, and long-term growth. Diana explains why this model is accelerating now, how it transforms underutilized media inventory...
2025-12-2954 min
Matside MinnesotaEpisode 5: 3 For the TakedownEpisode 5: 3 For the TakedownIn this episode, Chris Etzler and Derek Holst kick things off with a quick recap of last week’s key matches across Minnesota wrestling before diving into one of the biggest topics from last season — the rules changes.We’re joined by Colbe Tappe, Colby Marich, and Jim Lynch for an in‑depth discussion on how the new scoring, including the 3‑point takedown, near fall points change, and out of bounds definition has impacted competition, strategy, and the overall flow of matches.Whether you’re a coach, wre...
2025-12-181h 27
The Revenue Room™, by H2K LabsLose Slowly or Lose Suddenly: The Uncomfortable Truth About RelevanceIn this episode of The Revenue Room™, Heather Holst-Knudsen sits down with Christine Shaw, CEO and President of Naylor Association Solutions, to explore how modern associations are transforming their business models in a data-driven, AI-accelerated world. Christine shares how her leadership was shaped in high-velocity environments at PennWell and Future PLC, why clean data is the ultimate stabilizer in disruption, and how she built the business analyst role that now powers insights and decision-making across every organization she leads.Christine breaks down the complexity of Naylor’s multi-line business—from member communications and job bo...
2025-12-1044 min
The Revenue Room™, by H2K LabsThe Blind Spot Slowing Down B2B Media GrowthIn this episode of The Revenue Room™, Heather Holst-Knudsen sits down with Sean Griffey, co-founder and former CEO of Industry Dive, one of the biggest B2B media success stories of the past decade.Sean shares the real playbook behind scaling Industry Dive from five scrappy newsletters into a multi-vertical powerhouse that reached millions of executives, generated $100M+ in revenue, and ultimately sold to Informa for over $500M.Heather and Sean unpack what made the model work—from niche-audience obsession, to portfolio-wide sales strategy, to operational discipline most media companies still struggle to adop...
2025-12-1050 min
The Revenue Room™, by H2K LabsThe Strategic Shift Behind EndeavorB2B's Growth and Why It Matters for the Entire IndustryIn this episode of The Revenue Room™, Heather Holst-Knudsen sits down with Amanda Landsaw, Chief Marketing Officer at EndeavorB2B, to unpack how one of the industry’s largest B2B media and intelligence platforms is transforming into a modern data-driven growth engine.From rebranding a legacy publisher into a full-scale intelligence business, to redefining audience value, to building privacy-first data systems that still unlock revenue—Amanda offers a candid, strategic look at what it really takes to scale in an AI-powered, fast-moving B2B landscape.They also dive deep into the ne...
2025-12-0852 min
Federal Fallout: The 2025 Virginia ElectionsBonus Interview: Kevin Holst on the Virginia Lt. Governor RaceHi, everyone. I’m Sam Shirazi, and this is Federal Fallout, the 2025 Virginia elections. This is a special bonus interview with Kevin Holst. He is the executive director of the Democratic Lieutenant Governor Association, and I wanted to get have him back on to talk about what happened in Virginia and then look forward to the midterms in 2026. So, Kevin, thanks for joining me.00:20.66Kevin HolstThanks for having me back on.00:22.34Sam ShiraziYeah, so i wanted to start kind of big picture, your takeaway from th...
2025-12-0327 min
The Revenue Room™, by H2K LabsPatterns, People, and the Power of Authentic Leadership: My Conversation with Blair LaCorteIn this powerful and wide-ranging conversation, Heather Holst-Knudsen sits down with Blair LaCorte—Founder and Managing Director of LaCorte Ventures —to unpack what truly drives performance, transformation, and long-term success in business and in life.Blair has led and scaled companies across aviation, entertainment, AI, private equity, and tech. He’s built the world’s largest private charter airline, run the global leader in live event production, navigated major turnarounds, and coached some of the highest-performing CEOs in the country. But what makes this episode extraordinary is his radical clarity about why businesses win—and why leader...
2025-12-021h 05
The Revenue Room™, by H2K LabsUnlocking the Untapped Power of Attendee Advocacy with InGo CEO, Michael BarnettIn this insightful conversation, Heather Holst-Knudsen sits down with Michael Barnett, CEO of InGo, and a leading expert in digital transformation and data-driven business strategies to explore the systems, processes, and leadership approaches that drive predictable revenue growth in complex B2B environments.Michael shares practical strategies for building revenue operating plans, aligning critical roles, and using data to uncover opportunities and measure impact—while also highlighting the cultural and leadership shifts needed to make revenue processes stick.Why ListenThis episode is essential listening for revenue leaders, executives, and operators wh...
2025-12-0146 minMatside MinnesotaA New Mat Rolls Out in PillagerIn the heart of Minnesota, a new wrestling program is taking shape, bringing excitement and opportunity to young athletes. The inaugural episode of the Matside Minnesota podcast dives deep into the journey of Pillager High School as it rolls out its first varsity wrestling program in 46 years, showcasing the passion and dedication of its coaches and community.The Matside Minnesota podcast, hosted by wrestling enthusiasts Chris Etzler and Derek Holst, aims to spotlight high school wrestling across central and northern Minnesota. Each week, they provide match recaps, interviews, and insightful stories that celebrate the athletes, coaches, and...
2025-11-2056 min
The Revenue Room™, by H2K LabsThe Future of Media Is Data-Fueled: How Future PLC & Bombora Are Rewriting the Rules of RevenueIn this powerful conversation, Heather Holst-Knudsen sits down with two industry innovators—Allison Markert of Future PLC and Jaime Schultheis of Bombora—to unpack how data, AI, and intent intelligence are redefining the future of media and revenue growth.Together, they reveal how Future PLC’s massive B2B portfolio is leveraging first-party and intent data to uncover hidden buyers, build audience intelligence, and measure real business impact—while also tackling the leadership and cultural shifts needed to thrive in an AI-driven economy.Why Li...
2025-10-1349 min
Composers DatebookHolst (and Colin Matthews) in outer spaceSynopsisOne of the most popular works of 20th-century orchestral music, The Planets by Gustav Holst, had its first performance on today’s date in 1918. This was at a private concert at Queen’s Hall, London, under the baton of Adrian Boult, who later became one of the most famous interpreters of this work. The first public performance of excerpts from The Planets took place in February 1919, after which it quickly became Holst’s best-known composition.The great success of The Planets actually dismayed Holst, who feared it would create a demand for more o...
2025-09-2902 min
The Revenue Room™, by H2K LabsFrom Startup to Scale: Jerry Li’s Playbook for the Next EconomyIn this episode of Revenue Room™, Jerry Li shares his hard-won lessons on building, scaling, and thriving in the age of AI. From navigating the leap from startup scrappiness to sustainable scale, to reshaping work and leadership for the next economy, Jerry’s playbook is equal parts visionary and practical.You’ll learn how to:Rethink growth strategies beyond short-term winsLead teams through rapid innovation cyclesHarness AI without losing the human edgePrepare your business for the economy that’s coming nextWhether you’re a founder, operator, or future-focused leader, Jerry’s insights will change how y...
2025-08-2951 min
Exit Plan: WriterBonus: Guided Meditation for Authors — with Dajana HolstSpecial: A 10 minute guided meditation specific for authors to help set you up to overcome the dreaded first page. Listen to this to find your zone for writing that flows from your fingertips. It’s ten minutes short so you can get to your writing. A perfect meditation for writer’s that need to quickly change their state before sitting down to write. Listen to it whenever you need. Guided meditations have always been my preferred type of relaxation but I’ve missed having one specific for authors that I can listen to before a writing session. So I made o...
2025-08-1210 min
The Revenue Room™, by H2K LabsBranded or Buried: Pete Pachal on Why AI Will Expose the Real Value of MediaIn this episode of The Revenue Room™, Pete Pachal, founder of The Media Copilot and longtime tech journalist, joins Heather Holst-Knudsen for a sharp, future-forward conversation on how AI is reshaping the media landscape. From the decline of brand trust to the rise of zero-click content, Pete unpacks the brutal clarity that AI brings—and why it may force media companies to finally prove their real value.Key Topics Discussed:Why AI’s biggest disruption isn’t productivity—it’s radical transparency.How zero-click content is changing content discovery and engagement.Why media brands must differentiate or risk bein...
2025-07-2956 min
The Revenue Room™, by H2K LabsOwning the Room: Samantha Skey on AI, Imposter Syndrome, and Leading with IntentionIn this episode of The Revenue Room™, Samantha Skey, CEO of SHE Media, shares her bold, human-centered take on leadership, AI disruption, and the future of digital publishing. From reframing imposter syndrome as a systemic issue to building a diversified media model grounded in authenticity, Samantha offers a masterclass in leading with courage, clarity, and purpose in a time of massive change.Key Topics Discussed:-How Samantha approaches leadership with a focus on ethics, empathy, and long-term impact—not just short-term performance.-The tension between AI as an operational asset vs. existential threat to publ...
2025-07-1747 minExit Plan: WriterEpisode 000 IntroExit Plan: Writer is a writing podcast hosted by me; Dajana Holst, an author starting from scratch and building a writing life in public. Through clever experiments in creativity, income, and mindset, you get the juicy how-to—I get the trial and error trauma. Let’s pivot together into a more intentional, independent writing life.Thank you in advance for subscribing—it supports my unhinged life choices and gets me one step closer to never hearing the phrase “circle back” again.
2025-06-2800 min
The Revenue Room™, by H2K LabsZero-Click Futures and AI Truths: How Tag Digital is Redefining Event MarketingWhat do hamster photos, AI-powered marketing, and global event domination have in common? In this episode, Heather Holst-Knudsen sits down with Laura Davidson, CEO and co-founder of Tag Digital, to uncover how she turned a scrappy startup into a global performance marketing powerhouse for events. From their first client win with UBM to building AI-powered digital twins and tackling the zero-click future, Laura shares bold insights on data, creative, authenticity, and the leadership grit it takes to grow in a rapidly changing market.Key Topics CoveredHow Tag Digital went from local...
2025-06-2746 min
The Revenue Room™, by H2K LabsReinventing Event Revenue: Michelle Troop on Customization, AI Tools, and Selling Beyond the BoothIn this episode of The Revenue Room, host Heather Holst-Knudsen speaks with Michelle Troop, Chief Revenue Officer of Ai4, the world’s largest artificial intelligence event. Michelle shares how she helped scale Ai4 from boutique gatherings into an 8,000+ attendee juggernaut—and how her entrepreneurial mindset has led to multiple successful event acquisitions.She breaks down the playbook behind Ai4’s revenue transformation, including:How to enable your sales team to go beyond square footageWhy modern sponsors expect customization and real-time ROIHow to use AI tools like ChatGPT to boost outbound performanceRethinking hosted buyer...
2025-06-2449 min
The Revenue Room™, by H2K LabsFrom Legacy to Tech-Enabled: How MEDQOR is Transforming Healthcare MediaIn this episode, Heather sits down with Brian Weaver, the innovative mind behind Chronicle, MEDQOR's proprietary data platform that is redefining how B2B media companies deliver performance and prove ROI.Brian shares the story of acquiring MEDQOR in 2009—then a traditional print publisher—and turning it into a data-powered marketing engine that delivers buyer intelligence, real-time leads, and measurable outcomes. He pulls back the curtain on how Chronicle combines AI, CRM integration, and predictive analytics to create a completely new value proposition for healthcare marketers—and how it’s scalab...
2025-06-1750 min
Federal Fallout: The 2025 Virginia ElectionsBonus Interview: Kevin Holst Executive Director of DLGA00:00.47Sam ShiraziHi everyone, I'm Sam Shirazi and this is Federal Fallout the 2025 Virginia Elections. This episode I will be interviewing Kevin Holst. He is the Executive Director of the Democratic Lieutenant Governors Association. So Kevin, thank you for joining me.00:16.24Kevin HolstThanks for having me on.00:18.16Sam ShiraziSo just to begin, could you please talk about your background and what your organization does?00:24.68Kevin HolstYeah. So the Democratic Lieutenant Governors Association is the...
2025-05-1027 min
Det korte af det langeSpecial: Marketing i en krisetid / recession - det skal du vide!OBS: Denne episode er optaget d. 7/4-2025. Verden står i en uvant og voldsom situation. Her er lidt om hvad du bør gøre med din marketingstrategi. Dette er en bonus-episode af podcasten Det korte af det lange.⏯️ Timestamps:00:00 Markederne buldrer nedad 00:50 Trumps toldsatser 01:51 Konsekvenser 05:09 Tidligere kriser 06:30 Marketingbudgetter 09:59 Hvad skal du gøre 12:43 Advarsel!🛜 Kilder:Gerard J. Tellis: A Critical Review and Synthesis of Research on Advertising in a Recessionℹ️ Om podcasten:I ❝Det korte af det lange❞ inviteres du indenfor på Holst Mouritzens kontor til en faglig snak om strategisk marketing og branding.Podcaste...
2025-05-0515 min
The Revenue Room™, by H2K LabsThe Revenue Room™ with Anne Lafère, Group CEO, EasyfairsIn this episode of The Revenue Room Podcast, Heather Holst-Knudsen sits down with Anne Lafère, Co-CEO of Easyfairs, to explore how the company is transforming the events industry through deep digital integration, centralized technology, and a fiercely data-driven culture. Anne shares how Easyfairs uses AI to improve personalization, predict attendee no-shows, and enhance both customer and employee experience. They discuss the company’s transition from family-owned to private equity-backed, the power of a co-CEO leadership model, and why Easyfairs is eyeing global expansion—including the U.S. market.Anne also dives into how her team operationalizes innov...
2025-05-0142 minDet korte af det langeDen om learnings fra 3 år, med Category Entry Pointsagens episode går ud til dig der arbejder med - eller gerne vil arbejde med - CEP'er, måling, strategi, positionering og lignende...⏯️ Timestamps:00:00 Intro06:12 Hvad er CEP?07:54 CEP eller Driver09:55 Gode eksempler15:20 Hierarki18:39 Hvad bør man arbejde med25:10 Når man har sine CEP'er34:30 Top of mind vs uhjulpet kendskab🛜 Kilder:Jenni Romaniuk: Better Brand Health- Measures and Metrics for a How Brands Grow Worldℹ️ Om podcasten:I ❝Det korte af det lange❞ inviteres du indenfor på Holst Mouritzens kontor til en faglig snak om strategisk marketing og branding.Podcasten tager udgangspunkt i strategiske udfordringer som vi observerer hos vo...
2025-04-2852 min
The Revenue Room™, by H2K LabsThe Revenue Room™ with Orson Francescone, Managing Director, FT LiveIn this episode of The Revenue Room, host Heather Holst-Knudsen sits down with Orson Francescone, Managing Director of FT Live—the global events division of the Financial Times. Under Orson’s leadership, FT Live has delivered record-breaking growth, producing over 240 events in 2024 alone.Join us as we explore Orson’s 20-year journey in the B2B events industry, from his early days as a conference producer to running massive global trade shows, and now leading one of the most innovative event organizations in the world. We dig into:How FT Live blends editorial credibility with commercial perfor...
2025-03-2452 min
The Revenue Room™, by H2K LabsThe Revenue Room™ with Tina Hannagan, EVP/GM, FusableIn this episode, Tina Hannagan, EVP & GM of Asset Intelligence at Fusable, shares how she led the transformation of Fusable from a traditional media business into a data powerhouse. Tina discusses the journey from siloed brands to a unified data strategy, the importance of strategic partnerships, and how data integration enhances customer value. She also dives into the role of AI, sales transformation, and leadership development in building a modern revenue organization.🔹 Key Topics:Breaking down data silos to deliver integrated solutionsLeveraging AI to accelerate data insights and transactionsStrategic partnerships for expanding market reachTransforming sales teams to...
2025-02-1154 min
The Revenue Room™, by H2K LabsThe Revenue Room™ with Narisa Wild, CDO, Clarion Events North AmericaNarisa Wild, Chief Digital Officer at Clarion Events North America, joins The Revenue Room to share her expertise in leading digital transformation and championing AI-driven initiatives in the events and media industries. From building customer-centric experiences to leveraging cutting-edge technologies, Narisa provides actionable insights on how businesses can future-proof themselves while creating value for customers and employees alike. This episode is a must-listen for leaders navigating the evolving landscape of data, digital, and customer engagement.What You’ll Learn in This Episode:Rethinking Digital Transformation: Why digital transformation should be viewed as "cu...
2025-01-221h 03
The Revenue Room™, by H2K LabsThe Revenue Room™ with Constance Sayers, President & CRO, GovExecConstance Sayers, President and Chief Revenue Officer of GovExec, joins The Revenue Room to share her journey of transforming a traditional media company into a data-driven intelligence platform. From managing 16 acquisitions in one year to pioneering innovative AI-driven solutions, Constance offers invaluable insights on redefining revenue streams and scaling businesses in the information and media industry. This episode is a must-listen for leaders navigating the challenges of transitioning to data-centric business models.What You’ll Learn in This Episode:Building a Data-Driven Business: How Constance led GovExec’s transformation into a platform deli...
2025-01-141h 01
Det korte af det langeNytårsspecial 2024I dette års nytårsspecial vender vi:Kong Frederik d. 10's kroning og nye brandVi taler Jaguar og Fråst rebranding, samt Tordenskjold (afsnittet er optaget før nyheden om tilbagerulningen af den nye visuelle identitet). Vi taler Trump og Musk og deres betydning for en ny verdensorden som også marketing og brand folk skal forholde sig til og meget mere. Link til rapporten om The Profiability Of Advertising 2": PowerPoint PresentationMed i dette afsnit er: Louise Frandsen, Jacob Holst Mouritzen og Anna-Cathrine GrønkjærTak fordi du lytter...
2024-12-251h 17
The Revenue Room™, by H2K LabsThe Revenue Room™ with Will Lee, CEO, AdweekWelcome to another episode of The Revenue Room™ Podcast! This week, Heather Holst-Knudsen sits down with Will Lee, CEO of Adweek, to discuss his journey from traditional media to leading one of the most influential brands in marketing and advertising. Will shares his vision for transforming Adweek from a trade publication into a cutting-edge business intelligence platform, and the role AI, data, and innovative thinking play in that journey.Key Takeaways:Will Lee's impressive career trajectory, from NPR to Adweek, and how his experiences shaped his leadership approach.The major industry news of the we...
2024-12-1955 min
The Revenue Room™, by H2K LabsThe Revenue Room™ with Matt Yorke, CEO, The Channel CompanyIn this episode of The Revenue Room, host Heather Holst-Knudsen, CEO of H2K Labs, chats with Matt Yorke, CEO of The Channel Company, about building scalable, predictable revenue streams in the B2B tech ecosystem. Matt shares insights from his 25+ years of leadership at the intersection of media, technology, and data, revealing strategies for leveraging AI, data, and streamlined processes to fuel enterprise value.From hiring the right team for private equity-backed businesses to launching into international markets with a competitive advantage, Matt provides actionable advice for navigating today’s fast-changing B2B environment. He also sh...
2024-12-1648 min
Det korte af det langeEP13 - StrategiprocesserEr der er en bedre måde at udvikle strategier på end den årlige off-site til et konferencecenter med ledelsen?Svaret er ja. I denne episode diskuterer Jacob Holst Mouritzen og Louise Frandsen hvordan man former strategiprocesser og hvilke faldgruber man skal undgå. Tak fordi du lytter med! Hvis du vil vide mere om strategi, marketing og branding så gå ind og følg med på vores LinkedIn-profil og skriv dig op til vores nyhedsbrev på www.holstmouritzen.dk, hvor vi leverer en masse faglige indspark med anbefalinger til læsestof, relevante ca...
2024-12-101h 09
The Revenue Room™, by H2K LabsThe Revenue Room™ with Mike Carlucci, COO, Clarion Events North AmericaIn this episode of The Revenue Room Podcast, host Heather Holst-Knudsen, CEO of H2K Labs, sits down with Mike Carlucci, Chief Operating Officer at Clarion Events North America. With over two decades of experience in the events industry, Mike discusses the power of leveraging data, alignment between sales and operations, and creating exceptional customer experiences. Together, they delve into the strategies and innovations that have helped Mike transform operations and revenue strategies at Clarion Events.Key Highlights:RevDub 2025 Announcement:Heather kicks off with exciting news about RevDub 2025, an exclusive event...
2024-12-0653 min
The Revenue Room™, by H2K LabsThe Revenue Room™ with Anna Anisin, Founder & CEO, DataScience.SalonJoin us for an engaging conversation with Anna Anisin, a trailblazer in leveraging artificial intelligence for business innovation. Anna shares her expertise on transforming industries, redefining revenue streams, and enhancing enterprise value using AI. With a focus on actionable insights, this episode is a must-listen for CEOs and leaders ready to embrace AI as a strategic tool rather than a simple automation solution.What You’ll Learn in This Episode:AI’s Strategic Role in Business: Anna’s perspective on using AI for driving profitability and value, while empowering human talent...
2024-12-0651 min
The Revenue Room™, by H2K LabsThe Revenue Room™ with Peter Cohan, Forbes Senior Contributor & Angel InvestorIn this episode of The Revenue Room™ Podcast, host Heather Holst-Knudsen sits down with Peter Cohan, associate professor at Babson College, strategic consultant, and author of Brain Rush. Together, they explore the transformative role of AI in driving revenue growth, creating competitive advantages, and reshaping leadership strategies.Key Topics Covered:AI’s Value Pyramid: Peter introduces the concept of the AI value pyramid, outlining how businesses can utilize AI to overcome creator's block, improve functional productivity, and create entirely new growth curves.Challenges in AI Implementation: Discussion of the hurdles companies face, such...
2024-12-0557 min
The Revenue Room™, by H2K LabsThe Revenue Room™ with Paul Miller, CEO, QuestexIn this episode, host Heather Holst-Knudsen, CEO of H2K Labs, dives deep into the intersection of leadership, innovation, and data-driven strategy with Paul Miller, CEO of Questex. Paul shares his journey of transforming Questex into a cutting-edge, data-centric organization, discusses key lessons in navigating remote leadership, and offers insights into building growth strategies in today’s fast-paced business environment. Whether you’re leading a team or looking to stay ahead in your industry, this episode delivers actionable takeaways and inspiration.Key Announcement: Don’t miss RevvedUP 2025, happening February 25–27, 2025, in Sarasota, Florida! This exclusive, invitation-only event is desig...
2024-11-261h 01
The Revenue Room™, by H2K LabsThe Revenue Room™ with Doug Llewellyn, CEO, Data Society GroupIn this episode of The Revenue Room podcast, host Heather Holst-Knudsen, CEO of H2K Labs, dives deep into the intersection of data, AI, and culture with guest Doug Llewellyn, CEO of Data Society Group. They explore how companies can leverage data and AI to drive transformation, empower workforces, and create enterprise value. Doug shares insights on building data-literate organizations, the evolving role of Chief Data Officers, and strategies for navigating the fast-paced AI era.What You’ll Learn in This Episode:The critical role of data li...
2024-11-2551 min
The Revenue Room™, by H2K LabsThe Revenue Room™ with Chris Dyer, Remote Work and Culture ExpertIn this insightful episode, Heather Holst-Knudsen sits down with Chris Dyer, a leading authority on company culture and remote work. Chris shares his journey from CEO of a rapidly growing company to a global leadership speaker and bestselling author. He discusses his seven-pillar framework for building strong, effective company cultures and how organizations can optimize their work environments, whether in-office, remote, or hybrid.Key Topics Discussed:RevvedUP Event Overview: Heather announces H2K Labs’ new initiative, RevvedUP, an exclusive gathering for CEOs and C-suite teams to strategize on fueling enterprise value. Event details: February 25-2...
2024-11-1255 min
The Revenue Room™, by H2K LabsThe Revenue Room™ Podcast with Matt Reilly, CEO, FusableIn this episode, Heather Holst-Knudsen and Matt Reilly discuss the transformation of Fusable, a 110-year-old data-driven business spun off from Randall-Reilly. Matt shares insights on leading a legacy business into a new era with a startup mentality, the integration of data and AI for competitive advantage, and the importance of aligning with customer needs. They also cover RevvedUP 2025, an invitation-only event for CEOs and revenue-critical teams.Key Topics:RevvedUP 2025: Heather announces the upcoming event designed for CEOs and C-suite leaders to discuss data-driven enterprise value.Fusable’s Transformation:...
2024-10-2953 min
The Revenue Room™, by H2K LabsThe Revenue Room™ with Lucky Gunasekara, CEO, Miso.AIEpisode Overview: In this episode of The Revenue Room™, host Heather Holst-Knudsen sits down with Lucky Gunasekara, CEO of Miso.AI, to explore the intersection of AI and media, and how Miso.AI is driving innovation for publishers, news media, and online education. The conversation touches on topics like personalized AI search, increasing audience engagement, and creating new revenue streams for media companies using AI.Key Discussion Points:Introduction of Miso.AI:Miso.AI is described as a hands-on AI media lab specializing in news media, publishing, and online education.Lu...
2024-10-0849 min
The Revenue Room™, by H2K LabsThe Revenue Room™ with Liz Irving, President, Clarion Events North AmericaIn this episode, host Heather Holst-Knudsen chats with Liz Irving, President of Clarion Events North America. With over 20 years of experience in the events industry, Liz shares her insights on data-driven decision-making, leadership, and innovation. She discusses her journey from marketing to president, how Clarion has transformed under her leadership, and the importance of customer-centricity in events. Liz emphasizes how data and AI are reshaping the events business, including how Clarion is leveraging these tools to future-proof their operations.Liz Irving is an executive advisory board member of Revenue Room™ Connect, H2K Labs' new professional network fo...
2024-09-2941 min
The Revenue Room™, by H2K LabsThe Revenue Room™ with Nino Tasca, Chief Product Officer, Northstar Travel GroupIn this episode, Nino Tasca, a seasoned product leader and former Director of Product Management at Google, shares his insights on driving data and AI transformations in B2B media companies. Drawing from his experiences at Google and Northstar Travel Group, Nino emphasizes the importance of integrating data and digital solutions to connect buyers and sellers, enhance user experience, and optimize revenue in industries like media and events.Nino Tasca is an executive advisory board member of Revenue Room™ Connect, H2K Labs' new professional network for CEOs and their revenue-critical C-Suite teams leading multi-sided business models su...
2024-09-2952 min
The Revenue Room™, by H2K LabsThe Revenue Room™ with Jane Qin Medeiros, EVP, Industry DiveHeather talks with Jane Qin Medeiros, General Manager/EVP at Industry Dive and studioID. In this episode, Jane shares how these companies are combining niche audience data with cutting-edge content marketing to drive significant revenue growth. Jane is an executive advisory board member of H2K Labs' new C-suite network, Revenue Room™ Connect. Revenue Room™ Connect helps leaders in media, events, data/information and marketplace businesses fuel enterprise value by leveraging data, digital and AI.Here are some key takeaways:Understanding Your Audience: "The ability to understand not just who the audience is b...
2024-08-2934 min
Busy Kids Love MusicThe Life of Gustav HolstWelcome to Busy Kids Love Music, the podcast for busy families and kids who love music and want to learn more about their favorite composers, instruments, and styles of music. I'm your host, Carly Seifert, the creator of Busy Kids Do Piano, and today we are kicking off a special 3-part series on the life and music of the great composer, Gustav Holst. In this first episode, we'll explore Holst's family life, his early interest in music, his musical training, and some of the unique characteristics that make his compositions stand out. Episode Highlights:
2024-08-2707 min
The Revenue Room™, by H2K LabsThe Revenue Room™ with Denise Medved, CCO, Informa MarketsHeather talks with Denise Medved, Chief Commercial Officer, Informa Markets North America. This episode explores Medved's extensive career in the B2B and B2C events industry, her current role at Informa, and the challenges and opportunities in leveraging data for revenue growth and business transformation in the events sector.Denise is an executive advisory board member of H2K Labs' new C-suite network, Revenue Room™ Connect. Revenue Room™ Connect helps leaders in media, events, data/information and marketplace businesses fuel enterprise value by leveraging data, digital and AI.Key points from the discussion:...
2024-07-3036 min
The Revenue Room™, by H2K LabsThe Revenue Room™ with Kate Spellman, CCO, QuestexKate Spellman, Chief Commercial Officer at Questex, discusses the transformation of the B2B media industry and the importance of data and technology in driving revenue. She highlights the need for businesses to be data-driven and to focus on delivering a great customer experience. Kate also emphasizes the role of AI in value creation and the challenges of implementing AI in the industry. She shares how Questex uses data to empower its commercial team and drive better customer results. Kate is an executive advisory board member of Revenue Room™ Connect, H2K Labs' ne...
2024-07-2243 min
The Revenue Room™, by H2K LabsThe Revenue Room™ with guest Amy Roman, Founder & CEO, AmplifyGTMWelcome to The Revenue RoomTM, where we explore the critical roles that drive business growth and success. Hosted by industry expert Heather Holst-Knudsen, each episode explores the multifaceted world of revenue generation, from marketing and sales to customer success and strategic partnerships.In this episode, Heather sits down with Amy Roman, CEO of Amplify GTM, to discuss the intricacies of driving sustainable revenue growth in B2B environments. With her rich background spanning consumer packaged goods to IT-managed services, Amy brings a wealth of knowledge and actionable insights. Whether you're a business leader aiming to s...
2024-06-0743 min
The Revenue Room™, by H2K LabsBuilding a Customer-Centric Organization for Sustained Success, with guest Amy Roman, AmplifyGTMWelcome to The Revenue Room™, where we dive into the critical roles that drive business growth and success. Hosted by industry expert Heather Holst-Knudsen, each episode explores the multifaceted world of revenue generation, from marketing and sales to customer success and strategic partnerships.In this episode Heather sits down with Amy Roman, CEO of Amplify GTM, going deep into the intricacies of driving sustainable revenue growth in B2B environments. With her rich background spanning consumer packaged goods to IT-managed services, Amy brings a wealth of knowledge and actionable insights to the table.
2024-06-0543 min
The Revenue Room™, by H2K LabsThe Revenue Room™ with Thomas Bohn, President & COO, Advanced Home Improvement MediaIn the latest episode of the Revenue Room™ Podcast, we had the pleasure of hosting Thomas Bohn, President and COO of Advanced Home Improvement Media. Tom shared the company's fascinating growth trajectory, the inspiring company culture amidst accelerated change, and strategic plans to leverage digital solutions and data to diversify revenue streams and create unique customer value.Key Takeaways:Data and Analytics: The crucial role they play in driving business growth.Innovative Digital Solutions: Transforming the home improvement industry with cutting-edge technology.AI and Customer Experience: How Advanced Home Improvement Media utilizes AI and da...
2024-05-1543 min
How'd She Do That?191. Holst + Lee Founder, Natalie Holst, on Growing Her Business into The Brand We All Know and Love, The Many Different Stages of Her Brand, and What's On The Horizon For Her TeamToday's guest is Natalie Holst, Founder of HOLST + LEE. HOLST + LEE believes jewelry can be the most transformative thing you can wear. These words spoken by the iconic Iris Apfel is the core principle and inspiration for Natalie's company. Their collections are inspired by the vivid colors of art, music, nature, and the symbols that make life beautiful and fun.
HOLST + LEE was founded by Creative Director, Natalie Holst, in New York City in 2012. Before launching HOLST + LEE, Natalie trained with Proenza Schouler and Marc Jacobs by day, and by night she worked in the hub of New York’s nigh...
2024-04-0950 minHow'd She Do That?191. Holst + Lee Founder, Natalie Holst, on Building Her Jewlery Brand and What’s On Her HorizonHOLST + LEE believes jewelry can be the most transformative thing you can wear. These words spoken by the iconic Iris Apfel is the core principle and inspiration for Natalie Holst’s company. Her collections are inspired by the vivid colors of art, music, nature and the symbols that make life beautiful and fun.
| HOLST + LEE | was founded by Creative Director, Natalie Holst, in New York City in 2012. Before launching | HOLST + LEE |, Natalie trained with Proenza Schouler and Marc Jacobs by day, and by night she worked in the hub of New York’s nightlife scene, where she witnessed the best in o...
2024-04-0950 min
Bizz & BabyBarsels-edition med Camilla Brinch, erhvervsjordemoderJeg er på barsel, min søn er 8 måneder, og jeg tænker tusinde ting her på tærsklen til, at jeg skal tilbage til mit arbejde. Derfor har jeg lavet den her barsels-edition, hvor jeg taler med erhvervsjordemoder Camilla Brinch. Vi taler om, hvorfor så mange kvinder bliver ramt af dårlig samvittighed, når de bliver gravide? Hvilke fordomme vi står overfor, når vi melder en graviditet? Og om hvordan vi gør plads til den nye del af os selv, når vi bliver working moms? Gæst: Camilla Brinch, Erhver...
2024-02-0154 min
Det korte af det langeEP #12: Nytårsspecial 2023God jul og godt nytår! I denne episode gennemgår Jacob Holst Mouritzen og Rasmus Lund de 10 vigtigste emner og historier for året og sender lytterne velforberedte afsted på juleferie. Listen ser ud som følgende, i en kronologisk, men ikke-prioriteret rækkefølge: AI BarbiePurpose er dødEffektivitetsreglerRebranding af XContent Creators RecessionenDistinctiveness vs. DifferentiationBranding er tilbage Gode reklamer har ikke 'wearout'Tak fordi du lytter med! Hvis du vil vide mere om strategi, marketing og branding så gå ind og følg med på vores LinkedIn-profil og skriv dig op til vores nyhedsbrev...
2023-12-211h 25
The Revenue Room™, by H2K LabsFireside Chat - Leveraging Data for Enhanced Profits & ValuationThis podcast, hosted by Heather Holst-Knudsen, gathered leaders in the B2B media, events, and information industry to discuss the critical role of data in enhancing business value and navigating mergers and acquisitions. The conversation explored how the importance and use of data have evolved in recent years, particularly in the context of company valuations and M&A activities.Participants included Kerry Gumas, CEO @ Metacomet Advisors, Reed Phillips, CEO @ Oaklins DaSilva+Phillips, Mark Zadell, Strategic Finance Executive, Thomas Pecht, Principal @ PMS Inc., and Tom Kemp, Chairman & CEO @ Northstar Travel Group. Key points from the di...
2023-12-1350 min
Det korte af det langeEP #10: PositioneringI denne episode diskuterer Jacob Holst Mouritzen og Rasmus Lund forskellige tilgange til positionering, hvilken kritik der findes af dem hver især og hvad man skal gøre, hvis ens position er forældet eller bare for kompleks.Du kan forvente at få besvaret følgende spørgsmål: Hvad er positionering?Hvilke tilgange til positionering findes der?Hvilken kritik findes der af disse?Tak fordi du lytter med! Hvis du vil vide mere om strategi, marketing og branding så gå ind og følg med på vores LinkedIn-profil og skriv dig op til vores...
2023-11-2036 min
Det korte af det langeEP #9: MediestrategiMediestrategi er en enormt vigtig del af din marketing- og kommunikationsstrategi, men er også en kompleks og til tider misforstået størrelse. I dette interview drøfter Jacob Holst Mouritzen og Rasmus Lund mediestrategi, herunder disciplinens placering i det strategiske hierarki og forskellen mellem mediestrategien og medieplanen. Derudover diskuteres spørgsmål om bred eller smal målretning, høj eller lav frekvens samt valg og bredde af forskellige typer medier. I episoden vil du blandt andet få svar på: Hvad er en mediestrategi? Hvor befinder disciplinen sig i det strategiske hierarki? Hvad er forskellen på en mediestr...
2023-11-0947 min
Framåtlutad med Simon Holst050 Simon Holst om förvandlingen av Sveriges äldsta pingstförsamling, hur du får ut det mesta av ditt team och podcastens svåraste bibelquizSimon Holst är huvudpastor i Bet:L
2023-11-011h 20
The Revenue Room™, by H2K LabsThe Revenue Room™ - The Journey to Revenue ExcellenceEveryone is talking about RevOps, revenue intelligence, making more revenue happen with less, gaining pricing power, and data-driven sales empowerment. This requires organizational alignment, pipeline, process & product standardization, and culture change. And, of course, a single source of revenue truth data strategy.Guest Speakers:Denise Medved, Chief Commercial Officer of Informa Markets, North AmericaMatt York, CEO, The Channel Company (CRO of Foundry at the time of the recording)Key Topics Discussed:The importance of data-driven selling in B2B organizations 60% of B2B sales organizations will transition to data-driven selling by 2025Data-driven organizations are m...
2023-10-2552 min
The Revenue Room™, by H2K LabsSingle Source of Truth BootcampHere are suggested show notes for this Bootcamp on developing a single source of truth (SSOT) in media and event organizations:Title: Developing a Single Source of Revenue Truth in Complex Data EnvironmentsKey Topics Covered:- Introduction to the concept of a single source of truth (SSOT) for revenue data- Value creation and tracking through SSOT implementation - Steps for developing SSOT tools and technology- Common pitfalls to avoid when implementing an SSOT strategy- Importance of "right data in, right data out" approachMain...
2023-10-0348 min
The Revenue Room™, by H2K LabsUsing Predictive Analytics to Manage Risk and Capture Opportunity BootcampIn this episode, Heather Holst-Knudsen, CEO of H2K Labs, and Chad Rose, CEO of InsightOut, dive deep into the world of predictive analytics for B2B media companies. They cut through the hype to explore realistic opportunities, potential pitfalls, and best practices for implementing predictive analytics to drive revenue growth and mitigate risks. Whether you're just starting your data journey or looking to refine your existing analytics strategy, this episode offers valuable insights and practical advice for leveraging the power of predictive analytics in your business.Key Topics Covered:1. Introduction to predictive analytics and its...
2023-10-0349 min